Graphic & Web Designer (marketing focus)

📍 Job Overview

Job Title: Graphic & Web Designer (Marketing Focus)

Company: SupportYourApp

Location: Yerevan, Armenia (Remote)

Job Type: Full-Time

Category: Marketing Operations / GTM Operations (Design & Creative Support)

Date Posted: November 21, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping SupportYourApp's visual identity and driving marketing success through compelling design.

• The Graphic & Web Designer will be responsible for creating high-impact visuals across digital channels, ensuring brand consistency and alignment with campaign objectives.

• A key aspect of this position involves close collaboration with Marketing and Web teams to translate strategic goals into impactful creative assets that demonstrably contribute to measurable performance outcomes.

• The role demands a strong understanding of minimalist, Apple-inspired aesthetics and proficiency in industry-standard design tools to execute creative vision effectively.

📝 Enhancement Note: While this role is primarily a design function, its explicit focus on marketing initiatives, campaign goals, and measurable performance outcomes positions it within the broader GTM Operations spectrum. The successful candidate will act as a critical creative enabler for the revenue generation engine by producing assets that drive lead generation, conversion, and brand engagement.

📈 Primary Responsibilities

• Design and execute polished, high-impact visual assets for a variety of digital marketing channels, including email campaigns, digital advertisements, website banners, social media posts, and landing pages.

• Maintain and evolve a consistent, Apple-inspired visual style and brand identity across all marketing materials and digital touchpoints.

• Collaborate closely with marketing strategists and web developers to ensure all creative outputs are aligned with specific campaign goals, target audience messaging, and desired performance outcomes (e.g., conversion rates, click-through rates).

• Translate marketing briefs and performance data into effective visual designs that enhance user experience and drive engagement.

• Iterate on designs based on feedback from marketing, web teams, and performance analytics to optimize for effectiveness and efficiency.

• Contribute to the conceptualization and development of new marketing campaigns and digital experiences from a visual design perspective.

📝 Enhancement Note: The emphasis on "measurable performance outcomes" and "campaign goals" elevates this role beyond pure graphic design. It implies a need for the designer to understand how their work impacts key marketing and GTM metrics, requiring a data-informed design approach and strong collaboration with performance-focused teams.

🎓 Skills & Qualifications

Education: No specific degree is mandated, but a background in Graphic Design, Digital Media, Marketing, or a related field is highly recommended.

Experience: 2-5 years of proven experience in graphic and web design, with a strong preference for candidates who have worked in a marketing, advertising, or creative agency environment.

Required Skills:

• Graphic Design: Extensive experience creating visually appealing and effective graphics for digital platforms.

• Web Design: Understanding of web design principles and the ability to create assets optimized for online experiences.

• Visual Identity & Branding: Proven ability to maintain consistent brand aesthetics, with a specific talent for clean, elegant, and minimalist (Apple-style) design.

• Digital Marketing Asset Creation: Expertise in designing visuals for email campaigns, digital ads, banners, social media posts, and landing pages.

• Design Software Proficiency: Advanced skills in Figma, Adobe Photoshop, and Adobe Illustrator.

• Collaboration & Communication: Ability to work effectively with cross-functional teams, understand briefs, and incorporate feedback.

• Performance-Oriented Design: Capacity to design with measurable campaign goals and performance outcomes in mind.

Preferred Skills:

• Motion Design: Experience with After Effects or similar motion graphics tools for creating dynamic visual content.

• UI/UX Principles: Basic understanding of User Interface (UI) and User Experience (UX) principles to enhance web design effectiveness.

• A/B Testing Awareness: Familiarity with how design elements are tested and optimized in marketing campaigns.

📝 Enhancement Note: The explicit mention of "Apple-inspired visual style" and proficiency in Figma, Photoshop, and Illustrator are critical requirements. The preference for After Effects suggests an interest in expanding into richer media, which is common for roles supporting modern GTM strategies. The "2+ years of experience" combined with the nature of the responsibilities indicates a mid-level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Brand Consistency: Showcase examples of projects where a consistent visual identity was maintained across multiple marketing channels and touchpoints.

• Marketing Campaign Impact: Include case studies or project examples that highlight how your designs contributed to specific marketing campaign goals and measurable outcomes (e.g., increased CTR, conversion rates, engagement).

• Minimalist Aesthetic Execution: Feature work that clearly demonstrates proficiency in creating clean, elegant, and minimalist designs, ideally with an Apple-inspired feel.

• Digital Asset Versatility: Present a range of digital assets, including email templates, ad creatives, social media graphics, and landing page visuals.

• Tool Proficiency Showcase: Ensure your portfolio explicitly or implicitly displays work created using Figma, Photoshop, and Illustrator.

Process Documentation:

• While not explicitly required for submission, candidates should be prepared to discuss their design process, including:

  • How they approach translating marketing briefs into design concepts.

  • Their methods for collaborating with marketing and web teams during the design lifecycle.

  • How they incorporate feedback and iterate on designs.

  • Their approach to ensuring visual consistency and brand alignment.

  • How they consider performance metrics when making design decisions.

📝 Enhancement Note: For a design role supporting marketing operations, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate a tangible link between design execution and business objectives. Candidates should prepare to articulate the "why" behind their design choices, especially concerning performance.

💵 Compensation & Benefits

Salary Range: Compensation is offered in USD. Based on the location (Yerevan, Armenia), experience level (2-5 years), and the nature of a fully remote, full-time role in the tech/marketing sector, a competitive range would typically fall between $25,000 - $45,000 USD per year.

Benefits:

• Supportive & Forward-Thinking Environment: A culture that encourages growth, innovation, and positive working relationships.

• Friendly Team: Emphasis on a positive and collegial team dynamic.

• Great Management: A management structure described as "no bureaucracy," implying efficient decision-making and supportive leadership.

• USD Compensation: Financial transactions are conducted in US Dollars, offering currency stability for individuals based in Armenia.

• Fully Remote Work: Flexibility to work from home, with specific allowances for residents of Ukraine or neighboring countries.

Working Hours: The role requires full-time commitment, typically around 40 hours per week. While fully remote, adherence to standard working hours will be expected to facilitate collaboration with marketing and web teams.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for remote, mid-level graphic and web designers in Eastern Europe, considering the specified USD compensation. The benefits highlight a positive work environment and operational efficiency, which are attractive to professionals in specialized roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Technology (specifically, app support services, implied by the company name and focus).

Company Size: SupportYourApp is likely a growing company, with a size that allows for agile operations and direct collaboration, but large enough to require dedicated marketing support. The "no bureaucracy" statement suggests a relatively flat hierarchy.

Founded: The founding date is not provided, but the company's focus on modern digital marketing implies an established presence or a recent, well-funded startup.

Team Structure:

• The designer will work "side-by-side with our marketing and web teams," indicating a close-knit, collaborative structure.

• Reporting likely goes up through a Marketing Lead or a GTM Operations Manager, with direct interaction with marketing strategists and web developers.

Methodology:

• Data-Informed Design: The role emphasizes designing for "measurable performance outcomes," suggesting a methodology where design decisions are informed by data and analytics.

• Agile Campaign Development: Collaboration with marketing and web teams implies an agile approach to campaign creation and landing page development.

• Brand Consistency Focus: A systematic approach to maintaining a unified Apple-inspired visual identity across all touchpoints.

Company Website: https://supportyourapp.com/ (Assuming this is the correct domain based on the input)

📝 Enhancement Note: The company's emphasis on a "friendly, supportive, and forward-thinking environment" with "great management" and "no bureaucracy" signals a culture that values efficiency, collaboration, and employee well-being. This is crucial for roles that require close interaction with multiple departments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer. It requires independent execution of design tasks, collaboration with cross-functional teams, and an understanding of how design impacts marketing performance. It's not an entry-level position but also not yet a senior leadership role.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or potentially a Head of Marketing/GTM Operations. They will work closely with marketing specialists and web developers.

Operations Impact: The Designer's impact is directly tied to the effectiveness of SupportYourApp's marketing campaigns. High-quality, performance-driven visuals can lead to increased lead generation, better conversion rates, improved brand perception, and ultimately, revenue growth. Their work is a critical component of the Go-To-Market (GTM) operational machinery.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, UI/UX design for marketing interfaces, or advanced data visualization for marketing reports.

• Leadership Potential: Grow into a Senior Designer role, mentoring junior designers, leading creative projects, and contributing more significantly to overarching GTM strategy from a visual perspective.

• Cross-Functional Skill Development: Gain a deeper understanding of marketing strategy, campaign management, and web development through close collaboration, potentially leading to hybrid roles or career shifts within GTM operations.

• Tool Mastery: Become a go-to expert for advanced features in Figma, Photoshop, Illustrator, and potentially After Effects, driving efficiency and innovation within the design function.

📝 Enhancement Note: For a designer in a marketing-focused role, growth often involves not just mastering design tools but also understanding the business impact of their work. Opportunities to influence strategy and mentor others are key indicators of advancement potential.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and eliminates commute times.

Office Location(s): While the role is remote, it is specifically targeted towards individuals in Ukraine or neighboring countries, with Yerevan, Armenia, being the primary specified location. This suggests potential for future in-person meetups or a preference for specific time zone alignment.

Workspace Context:

• Independent Work: The primary workspace will be the designer's own home office, requiring self-discipline and effective time management.

• Digital Collaboration Tools: Expect extensive use of communication platforms (e.g., Slack, email) and project management tools for seamless interaction with remote teams.

• Creative Autonomy within Frameworks: While collaborating, designers will have the freedom to execute their creative vision, provided it aligns with brand guidelines and campaign objectives.

Work Schedule: Full-time, approximately 40 hours per week. While remote, maintaining consistent availability during core working hours is essential for team collaboration and responsiveness. Flexibility might be present, but responsiveness to team needs is key.

📝 Enhancement Note: The fully remote nature necessitates strong self-management skills. The "neighboring countries" mention for Ukraine suggests potential flexibility in hiring beyond just Armenia, but with a primary focus on that region for administrative or logistical reasons.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for essential skills, experience, and aesthetic alignment (minimalist, Apple-style).

• Portfolio Presentation/Review: Candidates will likely be asked to walk through their portfolio, highlighting specific projects relevant to marketing campaigns and demonstrating their design process, problem-solving approach, and understanding of performance metrics.

• Skills Assessment/Design Challenge: A practical design task or challenge, possibly simulating a real-world marketing scenario (e.g., designing an ad banner, email header, or landing page section). This will assess proficiency in Figma/Photoshop/Illustrator and creative problem-solving under time constraints.

• Team/Manager Interviews: Interviews with hiring managers and potential team members to assess cultural fit, collaboration style, communication skills, and understanding of marketing objectives.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit within the company's vision.

Portfolio Review Tips:

• Curate for Relevance: Select projects that most closely align with the job description's requirements: marketing focus, minimalist aesthetic, and digital assets (email, ads, landing pages).

• Tell the Story: For each project, explain the challenge, your role, your design process, the tools used, and most importantly, the outcome or impact (quantify if possible).

• Highlight Performance Awareness: If possible, include examples where your design directly led to improved campaign performance. Even if not directly measured, explain how your design choices were intended to achieve specific marketing goals.

• Showcase Tool Proficiency: Ensure your work samples demonstrate mastery of Figma, Photoshop, and Illustrator. If you have motion design experience, include relevant examples.

• Keep it Concise: Focus on quality over quantity. A well-curated portfolio of 5-8 strong, relevant projects is better than a large collection of mediocre ones.

Challenge Preparation:

• Familiarize Yourself: Understand common design challenges for digital marketing assets. Practice creating various formats (banners, social posts, email headers) with a focus on speed and clarity.

• Brand Interpretation: Be ready to interpret and apply the "Apple-inspired minimal aesthetic" to a new brief.

• Problem-Solving: Prepare to articulate your thought process for tackling a design brief, including how you'd approach research, ideation, and execution.

• Tool Agility: Be comfortable switching between tools or using features efficiently under pressure.

📝 Enhancement Note: The emphasis on a "marketing focus" and "measurable performance outcomes" means the interview and portfolio review will likely scrutinize how the candidate's design work contributes to business goals, not just aesthetic quality.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI/UX design, prototyping, and collaborative design workflows. Proficiency is essential.

• Adobe Photoshop: For image editing, manipulation, and creation of complex raster graphics.

• Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

CRM & Automation:

Motion Design (Preferred):

• Adobe After Effects: For creating animated graphics, explainer videos, or dynamic ad creatives.

📝 Enhancement Note: Mastery of Figma, Photoshop, and Illustrator is non-negotiable. Experience with After Effects is a significant plus, indicating a desire for more sophisticated visual content creation.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished visual assets that meet and exceed expectations.

• Data-Driven Impact: Valuing designs that are informed by performance data and contribute demonstrably to marketing success.

• Collaboration & Communication: Fostering an environment where open communication, feedback, and teamwork are encouraged across departments.

• Efficiency & Agility: Embracing lean processes and quick iteration cycles to respond effectively to marketing needs and market changes.

• Brand Stewardship: Acting as a guardian of the brand's visual identity, ensuring consistency and adherence to established aesthetics.

Collaboration Style:

• Proactive Engagement: Actively participating in discussions with Marketing and Web teams, offering creative solutions and insights.

• Constructive Feedback Loop: Willingness to give and receive feedback constructively, focusing on improving the effectiveness of marketing assets.

• Shared Goal Orientation: Working towards common campaign objectives, understanding that individual contributions are part of a larger GTM strategy.

• Knowledge Sharing: Openness to sharing design best practices, tips, and techniques with team members.

📝 Enhancement Note: The company's stated values of "friendly, supportive, and forward-thinking" combined with "great management" and "no bureaucracy" suggest a culture that prioritizes collaboration, efficiency, and a positive work environment. The designer will need to embody these traits.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually stunning, Apple-inspired designs that also drive measurable marketing results, requiring a blend of creativity and analytical thinking.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified visual identity across various digital platforms (emails, ads, social, landing pages) can be complex.

• Rapid Iteration and Feedback: Adapting quickly to feedback from multiple stakeholders and iterating on designs within tight marketing timelines.

• Remote Collaboration: Effectively collaborating with distributed teams, ensuring clear communication and alignment without constant in-person interaction.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in specific design software and explore new creative techniques.

• Marketing Strategy Insights: Gaining a deeper understanding of marketing campaign planning, A/B testing, and performance analytics through daily interaction with the marketing team.

• Motion Graphics Expertise: Developing skills in After Effects or similar tools to create more dynamic and engaging content.

• Contribution to GTM Strategy: Growing influence on how visual design impacts broader Go-To-Market strategies.

📝 Enhancement Note: The challenges are inherent to a performance-driven design role, emphasizing the need for adaptability and a focus on outcomes. The growth opportunities highlight a path for continuous learning and increased strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a visual asset that significantly impacted a marketing campaign's performance. What was the asset, what were the goals, and what were the results?" (Focus on quantifiable outcomes and your design rationale.)

• "How do you approach maintaining brand consistency, especially when working across multiple digital channels and with different marketing objectives?" (Highlight your process for brand guidelines and asset management.)

Company & Culture Questions:

• "What do you admire about Apple's visual design, and how would you apply that aesthetic to SupportYourApp's marketing materials?" (Showcase your understanding of the brand's aesthetic and your ability to adapt it.)

• "How do you handle constructive criticism or feedback on your designs, especially if you disagree with it?" (Assess your collaboration and receptiveness to feedback.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant case studies that best showcase your ability to meet the job requirements (marketing focus, minimalist aesthetic, performance impact).

• Explain the 'Why': For each project, articulate the business problem, the design solution, and the tangible results. Don't just show the final image; explain the strategy behind it.

• Demonstrate Tool Proficiency: Briefly mention the tools used and any specific techniques that highlight your expertise.

• Address the "Apple-Inspired" Aesthetic: Be ready to discuss how you've achieved this look in past projects and how you would apply it to SupportYourApp's brand.

• Be Ready for a Design Challenge: Practice creating quick, effective designs for common marketing scenarios during the interview process.

📝 Enhancement Note: Interview preparation should heavily emphasize the link between design and marketing performance, as well as the specific aesthetic requirements. Candidates must be ready to articulate their process and demonstrate problem-solving skills relevant to GTM operations.

📌 Application Steps

To apply for this operations-supporting design position:

• Submit your application via the provided Workable link.

• Curate Your Portfolio: Ensure your portfolio prominently features at least 2-3 projects that showcase your experience with digital marketing assets (email campaigns, ads, landing pages) and highlight your ability to execute a clean, minimalist, Apple-inspired aesthetic. Quantify results where possible.

• Tailor Your Resume: Emphasize your experience with Figma, Photoshop, Illustrator, and any motion design tools. Highlight specific achievements related to marketing campaign support, brand consistency, and performance-driven design. Use keywords like "Graphic Design," "Web Design," "Digital Marketing," "Visual Identity," and "Performance Outcomes."

• Prepare for a Design Challenge: Be ready to complete a practical design task that simulates creating marketing collateral. Practice creating quick, impactful visuals within typical marketing constraints.

• Research SupportYourApp: Familiarize yourself with SupportYourApp's current marketing materials and website to understand their existing visual identity and target audience. Prepare to discuss how your design approach would enhance their brand presence and marketing effectiveness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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