Grafikdesigner E-Commerce / UX Designer
š Job Overview
Job Title: Grafikdesigner E-Commerce / UX Designer
Company: Alpurial GmbH
Location: Neuss, North Rhine-Westphalia, Germany
Job Type: Full-time, Part-time, Werkstudent (Student Worker)
Category: Creative & Media / Art & Design / Marketing
Date Posted: October 1, 2025
Experience Level: Mid-level (2-5 years suggested)
Remote Status: Fully Remote Possible / Hybrid Option Available
š Role Summary
- This role focuses on enhancing Alpurial GmbH's visual online presence through expert graphic design for E-Commerce platforms and user experience (UX) optimization for digital assets.
- The position involves creating compelling web graphics, promotional banners, and social media content to drive brand engagement and conversions.
- A key aspect is the strategic application of design principles to improve the user journey on landing pages and across the entire digital ecosystem.
- The role requires proficiency in modern design tools, including AI technologies, to produce innovative and on-brand creative assets efficiently.
š Enhancement Note: While the title is "Grafikdesigner E-Commerce / UX Designer," the responsibilities heavily lean towards graphic design with a significant UX optimization component for E-Commerce. The emphasis on Canva Pro and AI tools suggests a practical, execution-oriented role rather than pure UX research or high-level strategy. The mention of "Werkstudent" alongside full-time/part-time indicates flexibility, potentially accommodating different experience levels or student candidates with strong portfolios.
š Primary Responsibilities
- Design and create visually appealing web graphics for the entire digital presence, including the online shop, website, newsletters, and social media platforms.
- Develop engaging promotional and campaign banners for various initiatives such as sales events, new product launches, and seasonal promotions.
- Produce distinct social media content for both paid advertising and organic reach, ensuring alignment with the brand's established look and feel.
- Design effective newsletter layouts and creative header elements to enhance email marketing engagement.
- Optionally, create short videos or animated snippets for advertising campaigns and social media use.
- Provide support in optimizing the user experience (UX) of landing pages, focusing on layout, visual navigation, and conversion-driving elements.
- Maintain a consistent brand image and aesthetic across all digital channels, ensuring uniformity and brand recognition.
- Leverage modern design tools and AI technologies (e.g., Canva Pro, Adobe CC, Figma, MidJourney, Gemini) to streamline creative processes and enhance output quality.
š Enhancement Note: The responsibilities are clearly defined with a strong emphasis on execution within the E-Commerce digital landscape. The "optional" video creation suggests a desire for multimedia skills but not a strict requirement. The UX optimization is framed as "support," indicating it's integrated into the graphic design workflow rather than a standalone UX role.
š Skills & Qualifications
Education:
- A completed degree or vocational training in Graphic Design, Communication Design, Media Design, or a closely related field.
- Equivalent practical experience will also be considered if a formal degree is not present, especially with a strong portfolio.
Experience:
- Several years of professional experience specifically in digital graphic design and E-Commerce design.
- Demonstrable experience in creating visually compelling assets for online sales platforms and digital marketing campaigns.
Required Skills:
- Canva Pro Proficiency: Excellent command of Canva Pro for rapid design creation and iteration.
- Digital Graphic Design: Proven ability to create a wide range of digital assets, including banners, web graphics, and social media visuals.
- E-Commerce Design Principles: Understanding of design best practices for online retail, focusing on user engagement, conversion rates, and brand presentation.
- Brand Aesthetics: Strong creative flair and a keen eye for trends, modern design, and maintaining a cohesive brand identity across all touchpoints.
- Adobe Creative Suite (CC): Good knowledge of essential Adobe tools such as Photoshop and Illustrator for advanced graphic creation and manipulation.
- Figma: Familiarity with Figma for UI/UX design tasks and collaborative design workflows.
Preferred Skills:
- UX/UI Design Fundamentals: Initial experience or a strong understanding of UX/UI design principles, particularly for landing pages and conversion-optimized web design.
- Motion Design/Video Editing: Skills in creating short animated videos or editing video content for social media and advertising purposes.
- AI Design Tools: Experience or a willingness to learn and utilize AI-powered design tools like MidJourney and Gemini for creative ideation and asset generation.
- Data-Driven Design: Ability to interpret basic design performance metrics to inform design decisions and optimizations.
š Enhancement Note: The emphasis on Canva Pro is a key differentiator, suggesting a need for speed and efficiency. While Adobe CC and Figma are mentioned, Canva Pro is highlighted as a primary requirement. The "Optional" skills are valuable additions but not deal-breakers. The "Werkstudent" option implies that candidates with strong foundational skills and a compelling portfolio, even with less than the suggested 2-5 years, could be considered.
š Process & Systems Portfolio Requirements
Portfolio Essentials:
- Web Graphics & Banners: Showcase a diverse range of web graphics and promotional banners designed for E-Commerce environments, demonstrating an understanding of visual hierarchy and call-to-action effectiveness.
- Campaign & Social Media Designs: Present examples of successful campaign visuals and social media content that align with brand aesthetics and drive engagement metrics.
- AI-Generated or Enhanced Designs: If applicable, include examples of designs that utilized AI tools (MidJourney, Gemini) for ideation, asset creation, or enhancement, showcasing innovative application.
- UX/UI Project Examples: Include any projects where you contributed to the UX/UI optimization of landing pages, showcasing your thought process on layout, visual flow, and conversion elements.
Process Documentation:
- While formal process documentation is not explicitly requested, candidates should be prepared to discuss their design workflow, from concept to final asset delivery.
- Be ready to explain how you ensure brand consistency and how you collaborate with marketing and performance teams to achieve campaign objectives.
- The ability to articulate how design decisions contribute to conversion rates and overall E-Commerce performance will be highly valued.
š Enhancement Note: The portfolio is critical for this role, especially for demonstrating practical application of design skills in an E-Commerce context. The inclusion of AI tools in the requirements means portfolios should ideally touch upon this if possible. The focus is on tangible results and process efficiency rather than formal process documentation.
šµ Compensation & Benefits
Salary Range:
- Based on the location (Neuss, Germany), experience level (2-5 years suggested), and the nature of the role (Graphic Designer E-Commerce / UX Designer), a competitive salary range for a full-time position would typically fall between ā¬35,000 and ā¬50,000 gross per year.
- For part-time or Werkstudent roles, compensation would be adjusted accordingly, with Werkstudent positions often paid hourly at rates reflective of student worker benchmarks in Germany.
- Actual compensation will be determined by the candidate's specific qualifications, experience, and the final agreed-upon scope of work (full-time/part-time).
Benefits:
- Flexible Working Hours: Adaptable schedules to accommodate personal needs and work-life balance.
- 100% Remote Possible: Opportunity to work entirely remotely, offering significant flexibility.
- Creative Freedom: Ample scope for personal creativity and expression; your ideas and input are highly valued.
- Fast Feedback Loops: Quick and constructive feedback mechanisms that foster learning and rapid iteration.
- Access to Modern Tools: Utilization of the latest design software, AI technologies, and digital tools.
- Training Opportunities: Access to continuous learning and professional development to enhance skills.
- Creative Work Environment: Working within a dynamic and stimulating creative atmosphere.
- Employee Discounts: Benefits including discounts on Alpurial's product offerings.
Working Hours:
- The role is advertised with a standard 40-hour work week for full-time positions.
- Flexibility is offered for part-time and Werkstudent arrangements, allowing for adjusted hours.
- Remote work options further enhance flexibility regarding daily work schedules, provided core responsibilities and collaboration needs are met.
š Enhancement Note: Salary estimates are based on German market rates for similar roles and experience levels. The benefits highlight flexibility and professional development, aligning with modern workplace expectations. The mention of "Werkstudent" implies a potential for hourly pay, which will vary based on German labor laws and industry benchmarks for student positions.
šÆ Team & Company Context
š¢ Company Culture
Industry: E-Commerce, specializing in high-quality products for horses and building strong brand worlds. The company operates within a niche but growing market segment. Company Size: Alpurial GmbH is a growing company. While not explicitly stated, the need for a dedicated graphic designer suggests a size where specialized creative roles are becoming essential for scaling operations. This likely means a team that is agile and can offer significant impact. Founded: The founding date is not provided, but the company's focus on innovation, brand building, and digital excellence implies a modern, forward-thinking approach to business.
Team Structure:
- Cross-Functional Collaboration: Expect close collaboration with Marketing, Creative Strategy, and Performance teams. This indicates a desire for integrated campaigns where design directly supports business objectives.
- Agile Environment: As a growing E-Commerce company, the structure is likely dynamic, with opportunities to influence processes and contribute to broader strategic discussions.
- Reporting: The role will likely report into a Marketing or Creative Lead, with direct interaction with stakeholders responsible for E-Commerce performance and brand management.
Methodology:
- Data-Informed Creativity: The emphasis on UX optimization and conversion elements suggests a blend of creative intuition and data-driven decision-making. Designs are expected to be not only aesthetically pleasing but also effective in achieving measurable business outcomes.
- Agile Design Iteration: Fast feedback loops and a dynamic environment imply an agile approach to design, where rapid prototyping, testing, and iteration are common.
- Leveraging Technology: A commitment to using modern design tools and AI technologies points to an embrace of innovation and efficiency in the creative process.
Company Website: http://alpurial.de
š Enhancement Note: The company culture appears to be dynamic, growth-oriented, and collaborative, with a strong emphasis on digital excellence and brand building within the equestrian E-Commerce niche. The integration of AI tools suggests a commitment to staying at the forefront of technological advancements in design.
š Career & Growth Analysis
Operations Career Level: This role is positioned as a mid-level execution role within the creative function of an E-Commerce business. It requires practical design skills and a foundational understanding of E-Commerce and UX principles, allowing for significant individual contribution.
Reporting Structure: The role will likely report to a creative lead or marketing manager. Collaboration will be extensive with performance marketing and creative strategy teams, providing exposure to different facets of E-Commerce operations.
Operations Impact: The Graphic Designer/UX Designer plays a crucial role in shaping the customer's perception of the brand online. Their work directly impacts website conversion rates, social media engagement, and overall brand appeal, contributing significantly to Alpurial's E-Commerce success and revenue generation.
Growth Opportunities:
- Skill Specialization: Deepen expertise in E-Commerce graphic design, UX/UI design, or explore advanced areas like motion graphics and AI-driven design workflows.
- Increased Responsibility: Potentially take on more complex design projects, lead specific campaign visuals, or contribute to the strategic development of brand aesthetics.
- Cross-Functional Learning: Gain broader experience by working closely with performance marketing, product management, and other operational teams within the E-Commerce ecosystem.
- Leadership Potential: With proven success and initiative, opportunities may arise to mentor junior designers or lead creative initiatives.
š Enhancement Note: This role offers a solid foundation for a career in E-Commerce design. Growth opportunities are tied to expanding skill sets, taking on more impactful projects, and contributing to the strategic direction of Alpurial's visual brand presence.
š Work Environment
Office Type: While 100% remote is possible, Alpurial GmbH also operates from a physical location in Neuss, Germany. This suggests a hybrid work model is also a viable option, allowing for in-person collaboration when beneficial.
Office Location(s): Neuss, North Rhine-Westphalia, Germany. This location offers access to a regional business hub.
Workspace Context:
- Collaborative: The emphasis on close collaboration with marketing and performance teams suggests an environment where open communication and teamwork are encouraged.
- Tool-Rich: Access to modern design tools, AI technologies, and potentially a well-equipped creative workspace (if working from the office).
- Dynamic & Innovative: Working in a growing E-Commerce company means an environment that is likely fast-paced, adaptable, and open to new ideas and technologies.
Work Schedule: Flexible working hours are a key benefit, allowing for adjustments to accommodate personal needs and optimize productivity, especially in a remote or hybrid setting.
š Enhancement Note: The work environment is designed to be flexible and supportive of creative output, with options for full remote, hybrid, or potentially office-based work. The focus is on enabling designers to perform at their best through modern tools and collaborative practices.
š Application & Portfolio Review Process
Interview Process:
- Initial Screening: A brief phone call to assess basic qualifications, interest, and answer initial questions.
- Portfolio Review & Discussion: A more in-depth session, potentially with the hiring manager or a creative lead, to review your portfolio. Be prepared to discuss your design process, rationale behind your choices, and how your work aligns with E-Commerce objectives.
- Skills/Challenge Assessment: You might be asked to complete a small design task or discuss how you would approach specific design challenges relevant to Alpurial's E-Commerce needs (e.g., designing a banner for a specific promotion, or suggesting UX improvements for a landing page).
- Team/Cultural Fit Interview: An opportunity to meet other team members and assess how well you would integrate into the existing team dynamic.
Portfolio Review Tips:
- Curate Strategically: Select your strongest work that is most relevant to E-Commerce, digital graphics, and UX/UI. Showcase variety but prioritize quality and impact.
- Highlight E-Commerce Relevance: Clearly indicate which projects were for E-Commerce, paid social ads, or involved UX optimization. Use case study format if possible.
- Demonstrate Process: For key projects, briefly explain your thought process, the problem you were solving, your design decisions, and the outcomes (if measurable).
- Showcase AI Tool Usage: If you have examples of designs created or enhanced with AI tools, include them and be ready to discuss your approach and the tool's role.
- Keep it Concise: Ensure your portfolio is easy to navigate and that key pieces are readily accessible.
Challenge Preparation:
- Understand Alpurial's Brand: Thoroughly review their website and social media to grasp their current aesthetic, target audience, and product offerings.
- Familiarize Yourself with Tools: Be ready to discuss your proficiency with Canva Pro, Adobe CC, and Figma. If AI tools were mentioned as optional, be prepared to discuss your awareness or any experience with them.
- Think Conversion-Focused: Consider how design directly impacts conversions in an E-Commerce context. Think about UI elements, calls-to-action, and visual storytelling.
š Enhancement Note: The application process emphasizes practical skills and a strong portfolio. Candidates should be prepared to demonstrate their ability to create impactful E-Commerce visuals and articulate their design thinking, especially in relation to conversion optimization and brand consistency.
š Tools & Technology Stack
Primary Tools:
- Canva Pro: A core requirement, indicating a need for rapid design creation, templating, and collaborative design features.
- Adobe Creative Suite (CC): Essential for more advanced graphic design tasks, image editing, and vector work. This includes Photoshop and Illustrator.
- Figma: Key for UI/UX design, prototyping, and collaborative workflow on web interfaces and landing pages.
Analytics & Reporting:
- While not explicitly listed as a requirement for the designer, an understanding of how design impacts analytics and reporting (e.g., click-through rates, conversion rates) is beneficial. The performance team will likely use tools like Google Analytics, Adobe Analytics, or similar platforms.
CRM & Automation:
- Not directly applicable to the designer's daily tool stack, but awareness of how campaign assets are deployed through E-Commerce platforms, email marketing software, and social media ad managers is helpful.
AI & Emerging Tools:
- MidJourney / Gemini: Mentioned as tools to be used, suggesting an interest in leveraging AI for image generation, concept development, or enhancing existing designs.
š Enhancement Note: Proficiency in Canva Pro is paramount. Knowledge of Adobe CC and Figma is expected for broader design capabilities. The inclusion of AI tools signifies a forward-looking approach and a willingness to explore new technologies for creative output.
š„ Team Culture & Values
Operations Values:
- Creativity & Innovation: A drive to produce aesthetically pleasing and novel designs, embracing new tools and techniques like AI.
- Brand Consistency: A commitment to maintaining a unified and strong brand image across all digital touchpoints.
- Efficiency & Speed: The ability to deliver high-quality work quickly, supported by flexible tools like Canva Pro and fast feedback loops.
- Collaboration & Teamwork: A willingness to work closely with marketing, strategy, and performance teams to achieve shared goals.
- Data-Informed Design: An understanding that design choices should consider their impact on business metrics like conversions.
Collaboration Style:
- Integrated: Expect to be part of a team where design is not siloed but integrated into broader marketing and E-Commerce strategies.
- Feedback-Oriented: The mention of "fast feedback loops" indicates a culture where constructive criticism is common and used for continuous improvement.
- Proactive: A dynamic environment likely values team members who are proactive in suggesting improvements and contributing ideas.
š Enhancement Note: The culture values creativity, efficiency, and collaboration, with a clear focus on driving E-Commerce success through strong visual branding and user experience. Embracing new technologies like AI is a key cultural indicator.
ā” Challenges & Growth Opportunities
Challenges:
- Balancing Creativity with Performance: The primary challenge will be creating visually stunning designs that also meet specific conversion metrics and E-Commerce objectives.
- Rapid Iteration: Working in a fast-paced E-Commerce environment requires the ability to produce multiple design options and iterate quickly based on feedback and performance data.
- Staying Current: The digital design landscape, especially with AI, evolves rapidly. Continuously learning and adapting to new tools and trends will be crucial.
- Managing Diverse Assets: Producing a wide array of assets across different platforms (web, social, email, ads) requires strong organizational skills and adaptability.
Learning & Development Opportunities:
- Mastering Design Tools: Deepening expertise in Canva Pro, Adobe CC, Figma, and exploring advanced features.
- AI Design Exploration: Gaining hands-on experience with AI tools like MidJourney and Gemini to innovate design processes and outputs.
- UX/UI Specialization: Developing a stronger understanding of user-centered design principles and applying them to E-Commerce interfaces.
- E-Commerce Marketing Insights: Learning how design integrates with broader digital marketing strategies, including performance marketing and CRM.
- Cross-Functional Exposure: Gaining insight into aspects of E-Commerce operations beyond design.
š Enhancement Note: The challenges are typical for a creative role in a dynamic E-Commerce setting, emphasizing adaptability and a results-oriented mindset. The growth opportunities are substantial, allowing for specialization and broader career development within digital marketing and E-Commerce.
š” Interview Preparation
Strategy Questions:
- "How would you approach designing a series of campaign banners for a new product launch, considering both aesthetic appeal and conversion rates?"
- "Describe your process for optimizing a landing page's visual elements to improve user engagement and reduce bounce rates."
- "How do you ensure brand consistency across various digital channels, from social media to email newsletters?"
- "How have you used design tools, including AI, to improve efficiency or achieve creative outcomes in past projects?"
Company & Culture Questions:
- "What do you know about Alpurial GmbH and our position in the equestrian E-Commerce market?"
- "How do you envision your design contributions aligning with our brand values and E-Commerce goals?"
- "Describe your ideal collaborative environment when working with marketing and performance teams."
Portfolio Presentation Strategy:
- Structure for Impact: Organize your portfolio logically, perhaps by project type (E-Commerce banners, social media, UX examples) or by showcasing your strongest, most relevant work first.
- Tell the Story: For each selected project, briefly explain the challenge, your approach, the tools you used (especially Canva Pro and any AI tools), your design decisions, and the impact or outcome.
- Quantify When Possible: If you have metrics on conversion rates, engagement increases, or other performance indicators related to your designs, present them clearly.
- Be Ready for Live Design/Critique: You might be asked to briefly sketch a concept or critique an existing design element on the Alpurial website.
š Enhancement Note: Interview preparation should focus on demonstrating practical design skills, an understanding of E-Commerce objectives, and a collaborative, adaptable mindset. Highlighting experience with Canva Pro and any AI tools will be beneficial.
š Application Steps
To apply for this operations position:
- Submit your application through the provided link on join.com.
- Tailor Your Resume: Highlight experience with E-Commerce design, Canva Pro, Adobe CC, Figma, and any UX/UI contributions. Use keywords from the job description.
- Prepare Your Portfolio: Ensure your portfolio is easily accessible online and showcases your best E-Commerce and digital design work. Include examples that demonstrate your understanding of brand consistency and conversion optimization. If you have used AI design tools, showcase those projects.
- Craft a Concise Cover Letter (or Video): Briefly explain your interest in Alpurial GmbH and this specific role. Highlight your most relevant skills and experience, and articulate why you are a good fit for their team. A video message can be a great way to showcase creativity.
- Research Alpurial GmbH: Familiarize yourself with their products, brand aesthetic, and online presence. Be prepared to discuss your impressions and how your design skills can contribute to their growth.
ā ļø Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates should have a completed education in graphic design or a related field, along with several years of experience in digital graphic design and E-Commerce design. Proficiency in Canva Pro and some experience in UX/UI design for landing pages is also required.