GLOBAL DIRECTOR, ADS PRODUCT STRATEGY AND DEVELOPMENT

📍 Job Overview

Job Title: GLOBAL DIRECTOR, ADS PRODUCT STRATEGY AND DEVELOPMENT
Company: AB InBev | Growth Group
Location: NEW YORK, US
Job Type: Full-Time
Category: Revenue Operations / Go-To-Market Operations / Product Strategy (Ad Tech Focus)
Date Posted: 2025-12-10T19:48:17
Experience Level: 10+ Years
Remote Status: On-site

🚀 Role Summary

• This role is a critical leadership position within AB InBev's Growth Group, focusing on transforming and scaling the BEES retail media program.
• It involves deep strategic planning and product development for advertising within a B2B marketplace and direct-to-consumer (DTC) environment.
• The position requires extensive expertise in ad technology, including auction design, yield management, and programmatic ecosystems to drive monetization and marketplace health.
• The Global Director will be responsible for innovating and expanding advertising offerings beyond the core platform, including offsite and in-store media opportunities.

📝 Enhancement Note: This role is positioned at a senior leadership level, requiring a blend of strategic product vision, deep technical understanding of ad tech, and strong commercial acumen. It sits within the Growth Group, indicating a focus on digital transformation and data-driven revenue generation for AB InBev's brands and platforms. The emphasis on "Ads Product Strategy and Development" signifies a direct impact on a key revenue stream for the BEES platform.

📈 Primary Responsibilities

• Auction Strategy & Monetization: Own the design, dynamics, and pricing methodologies for advertising auctions to ensure profitability and a healthy marketplace. Develop robust frameworks for testing and optimizing auction performance across various market segments, advertiser types, and inventory sources. Collaborate with Data Science and Engineering to refine auction algorithms and yield strategies.
• Inventory Development & Optimization: Lead the continuous evolution of ad inventory to ensure optimal performance, scalability, and alignment with diverse partner needs. Refine ad placement and functionality to balance user experience with monetization efficiency. Establish data-driven measurement and forecasting frameworks for ongoing performance improvement and strategic decision-making.
• Ad Product Innovation: Define, develop, and launch new advertising products, including expanding into offsite media and in-store advertising capabilities. Build scalable, privacy-compliant solutions for targeting, ad delivery, and measurement. Partner with cross-functional teams to align product development with overarching business growth objectives and market opportunities.
• Ad Tech Infrastructure & Partnerships: Develop and execute a strategic roadmap for BEES ad tech infrastructure, deciding between build-versus-buy options. Evaluate potential technology partners, managing vendor relationships and integration processes. Ensure the scalability, transparency, and seamless integration of ad tech infrastructure across global markets and diverse platform ecosystems.
• Cross-Functional Leadership: Drive product vision and strategy by collaborating closely with Product Management, Technology, Data Science, Commercial, and Marketing teams. Influence and align stakeholders across a global, matrixed organization to achieve strategic objectives for the retail media program.

📝 Enhancement Note: The responsibilities highlight a dual focus on technical product development (auction design, infrastructure) and commercial strategy (new product launches, market expansion). The role demands a strong understanding of both the supply and demand sides of the advertising ecosystem, with a particular emphasis on driving revenue through innovative ad solutions within a B2B marketplace.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Engineering, Computer Science, Mathematics, Business, Economics, or a closely related field.
• MBA or an advanced degree in a relevant discipline is strongly preferred, indicating a need for strategic business understanding alongside technical expertise.

Experience:

• Minimum of 10+ years of progressive experience in ad tech, retail media, or large-scale digital platforms.
• At least 6 years in product strategy, product management, or leadership roles specifically focused on ad systems, monetization infrastructure, or programmatic advertising.
• Demonstrated success in designing, implementing, and optimizing real-time bidding (RTB) systems, yield algorithms, or complex ad delivery pipelines.
• Proven experience collaborating with Engineering and Data Science teams to define technical roadmaps, build experimentation frameworks, and drive data-informed product decisions.
• A background in large-scale distributed systems, data engineering, or platform integration is highly preferred, underscoring the technical depth required.
• Prior experience in B2B or marketplace environments is strongly preferred, given the context of the BEES platform.
• A track record of successfully working cross-functionally across Product, Technology, and Commercial teams within global, matrixed organizations is essential.

Required Skills:

• Ad Tech Ecosystem Mastery: Deep understanding of ad serving technologies, yield optimization strategies, and the programmatic advertising landscape (DSPs, SSPs, exchanges, ad networks). Expertise in ad measurement, targeting, attribution, and privacy-safe data practices.
• Technical Proficiency: Proficiency in SQL for data analysis and querying. Familiarity with scripting or analytical languages such as Python or R for data manipulation and modeling.
• Data & Analytics Tools: Experience with data platforms and analytics tools like BigQuery, Snowflake, Databricks, or Airflow for data processing, warehousing, and workflow orchestration.
• Auction & Yield Expertise: Proven success in designing, implementing, and optimizing real-time bidding (RTB) systems, yield algorithms, or ad delivery pipelines. Strong grasp of demand- and supply-side mechanics.
• Product Development: Ability to define and launch new advertising products, including offsite and in-store media capabilities. Experience in building scalable, privacy-compliant targeting, delivery, and measurement solutions.
• Cross-Functional Collaboration: Demonstrated ability to work effectively with Engineering, Data Science, Product, Commercial, and Marketing teams in a global, matrixed environment.
• Strategic Thinking: Ability to develop a strategic vision for the retail media program, balancing long-term goals with agile execution and market adaptability.
• Leadership & Influence: Proven ability to lead high-performing, cross-functional teams and influence senior stakeholders across different regions and business units.

Preferred Skills:

• Advanced Analytics: Understanding of identity resolution, forecasting models, and experiment design methodologies (A/B testing, incrementality testing).
• Ad Tech Stacks: Experience with major ad tech platforms such as Google Ad Manager, The Trade Desk, Criteo, or similar, indicating practical application of ad tech principles.
• API & Integration: Comfort working with APIs, SDKs, and integration frameworks to scale ad functionality and connect disparate systems.
• Marketplace Dynamics: In-depth understanding of B2B marketplace dynamics and the specific needs of both buyers (advertisers) and sellers (publishers/retailers).
• Language Proficiency: Conversational Spanish and/or Portuguese are strongly preferred, reflecting AB InBev's global presence and operational focus.

📝 Enhancement Note: The qualifications emphasize a blend of deep technical expertise in ad technology and product management, coupled with strong strategic leadership and cross-functional collaboration skills. The preference for an MBA and experience in B2B/marketplace environments suggests the role requires not only technical execution but also a strong business and commercial outlook.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Ad Tech Product Case Studies: Showcase examples of ad products or features you have conceptualized, developed, and launched, detailing the problem statement, your strategic approach, and the measurable impact.
• Auction Design & Optimization: Present case studies demonstrating your expertise in designing or optimizing auction mechanisms, yield management strategies, and their resulting improvements in revenue or efficiency.
• System Implementation & Integration: Provide examples of how you have overseen the implementation or integration of ad tech systems, highlighting challenges overcome, scalability considerations, and successful outcomes.
• Monetization Strategy & ROI: Include examples where you have developed and executed monetization strategies for digital platforms, clearly articulating the ROI achieved and the key performance indicators (KPIs) that demonstrated success.

Process Documentation:

• Workflow Design for Ad Operations: Demonstrate your ability to design and document end-to-end workflows for ad campaign management, from setup and targeting to delivery, reporting, and optimization, emphasizing efficiency and automation.
• System Integration & Data Flow: Document processes for integrating new ad tech solutions with existing platforms (e.g., CRM, analytics, user data platforms), focusing on data integrity, transparency, and scalability.
• Performance Measurement & Reporting Frameworks: Outline your approach to creating and implementing frameworks for measuring ad performance, yield, and marketplace health, including the development of dashboards and reporting mechanisms for stakeholders.

📝 Enhancement Note: The portfolio requirements are designed to assess a candidate's practical experience in building and managing ad tech products and systems. Applicants should be prepared to present detailed case studies that demonstrate strategic thinking, technical understanding, and quantifiable results in ad monetization and product development within complex digital environments.

💵 Compensation & Benefits

Salary Range: $192,000 - $240,000 USD per year.

Benefits:

• Comprehensive Health: Medical and dental coverage to ensure employee well-being.
• Family Planning: Fertility benefits are provided, supporting diverse family-building needs.
• Retirement Savings: A 401k plan with a matching contribution to support long-term financial security.
• Family Support: Parental leave is offered to provide time for new parents.
• Work-Life Balance: Generous paid time off (PTO) to encourage rest and rejuvenation.
• Performance Reward: A competitive compensation package where rewards are tied to individual performance and the value contributed to the business.
• Continuous Learning: Opportunities for ongoing professional development and skill enhancement to adapt to evolving industry trends.
• Inclusive Culture: A commitment to fostering a diverse and inclusive environment where all employees are embraced and empowered.

Working Hours:

• This is a full-time position, with an expected commitment of approximately 40 hours per week. Given the global nature and critical responsibilities, flexibility may be required to accommodate different time zones and critical business needs.

📝 Enhancement Note: The stated salary range is competitive for a Director-level role in New York City with specialized ad tech expertise. The benefits package is comprehensive, aligning with industry standards for large corporations and reflecting AB InBev's commitment to employee well-being and development. The mention of "Total Rewards" implies that compensation may also include bonuses or other performance-based incentives, though not explicitly detailed here.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically, a leading global brewer). Company Size: AB InBev is a very large multinational corporation with tens of thousands of employees globally. The Growth Group, while potentially more focused, operates within this massive organizational structure. Founded: AB InBev was formed through a series of mergers and acquisitions, with its roots tracing back to companies founded in the 13th century. The modern AB InBev was established in 2008. The Growth Group itself is a newer initiative, formed in 2022, highlighting AB InBev's commitment to digital transformation and organic growth.

Team Structure:

• The role is within the AB InBev Growth Group, specifically on the BEES Retail Media and CRM team. This team is dedicated to leveraging data and driving digital transformation for AB InBev's B2B (BEES platform), DTC, Sales & Distribution, and Marketing functions.
• The Director will work closely with dedicated Product and Technology partners, suggesting a collaborative, integrated team structure focused on building and scaling digital products.
• The role operates within a global, matrixed organization, requiring strong stakeholder management and the ability to navigate complex reporting lines and cross-functional dependencies.

Methodology:

• Data-Driven Growth: The Growth Group's core mission is to leverage data to drive digital transformation and organic growth. This implies a strong emphasis on data analysis, insights generation, and performance measurement in all operations.
• Agile Product Development: The focus on transforming a growing program and launching new products suggests an agile approach to product development, prioritizing iterative improvement and rapid deployment.
• Cross-Functional Collaboration: Operating in a matrixed environment necessitates a methodology built on strong communication, alignment, and collaborative problem-solving across diverse teams (Product, Tech, Commercial, Marketing, Data Science).

Company Website: https://www.ab-inbev.com/

📝 Enhancement Note: AB InBev's scale and heritage, combined with the recent creation of the Growth Group and its focus on digital innovation, present a dynamic work environment. The role demands adaptability, strategic foresight, and the ability to drive change within a large, established organization. The emphasis on the BEES platform signifies a significant investment in B2B e-commerce and its associated advertising revenue streams.

📈 Career & Growth Analysis

Operations Career Level: This role is a Global Director position, indicating a senior leadership level within the operations and product strategy domain. It signifies responsibility for a critical global product offering (retail media) and requires strategic ownership, team leadership, and significant influence across the organization.

Reporting Structure: The role sits within the Commercial team of the BEES Retail Media and CRM team, reporting to a senior leader within the Growth Group. The Director will work closely with Product and Technology partners, implying a collaborative but potentially distinct reporting line for product strategy versus core product development. The global, matrixed structure means influence will extend beyond direct reports to cross-functional teams and regional stakeholders.

Operations Impact: The Global Director, Ads Product Strategy and Development has a direct and substantial impact on AB InBev's revenue generation through the BEES platform. By transforming and scaling the retail media program, this role will unlock new monetization opportunities, enhance the value proposition for advertisers, and contribute significantly to the overall growth and digital transformation objectives of the Growth Group. Success in this role directly translates to increased advertising revenue, improved marketplace health, and a stronger digital ecosystem for AB InBev's brands.

Growth Opportunities:

• Leadership Expansion: Potential to lead larger product teams, expand scope to other digital monetization areas within the Growth Group, or move into broader GTM strategy roles.
• Strategic Influence: Opportunity to shape the future of digital advertising and monetization for one of the world's largest consumer product companies, influencing strategic direction and investment.
• Industry Expertise Development: Deepen expertise in cutting-edge ad tech, retail media, B2B marketplaces, and global digital commerce, becoming a recognized leader in these fields.
• Cross-Functional Mobility: Exposure to various business units and functions within AB InBev, potentially opening doors to broader commercial or strategic leadership roles.
• Innovation & Entrepreneurship: The role is within a relatively new group (Growth Group), offering the chance to build and innovate, akin to a startup environment within a large corporation.

📝 Enhancement Note: As a Global Director role within a strategic growth initiative, this position offers significant career advancement potential. The emphasis on product strategy and development for a revenue-generating channel means the impact is highly visible and directly tied to business outcomes, providing a strong platform for future leadership opportunities.

🌐 Work Environment

Office Type: The position is explicitly stated as "Work Location: New York, NY (onsite)". This indicates a traditional office-based work environment, emphasizing in-person collaboration and team synergy.

Office Location(s): New York, NY. This major metropolitan hub offers extensive connectivity, access to talent, and a vibrant business ecosystem.

Workspace Context:

• Collaborative Environment: Being an onsite role, expect a dynamic office setting designed for collaboration, team meetings, and spontaneous interactions with colleagues from Product, Technology, Commercial, and other Growth Group teams.
• Operations Tools & Technology: Access to AB InBev's standard corporate IT infrastructure, communication tools, and potentially specialized ad tech platforms and data analytics environments relevant to the role.
• Team Interaction: Opportunities for direct engagement with a dedicated product team, engineering counterparts, data scientists, and commercial stakeholders, fostering a strong sense of shared purpose and integrated workflow.

Work Schedule:

• The standard work schedule is likely aligned with typical business hours (approximately 40 hours per week). However, given the global scope and the nature of ad tech (e.g., real-time auctions, international market support), there may be a need for flexibility to attend meetings or address critical issues outside of standard hours, especially concerning international markets.

📝 Enhancement Note: The "onsite" requirement in a major city like New York suggests an environment geared towards high-energy, collaborative work. Candidates should be prepared for a structured office setting where in-person interaction is valued for driving product strategy and development within the Growth Group.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and application to assess alignment with the core requirements, particularly experience in ad tech, product strategy, and leadership.
• Hiring Manager/Team Interviews: Typically involves discussions with the hiring manager and key team members (e.g., Product Leads, Engineering Managers) to delve into your experience with auction design, ad product development, and cross-functional collaboration. Expect scenario-based questions and deep dives into your past projects.
• Technical & Strategic Assessment: This may include a case study or a take-home assignment focused on ad product strategy, auction design, or monetization challenges relevant to AB InBev's retail media program. This assesses your strategic thinking, analytical skills, and ability to propose actionable solutions.
• Cross-Functional Stakeholder Interviews: Interviews with leaders from Product, Technology, Commercial, and Data Science to evaluate your ability to influence, collaborate, and drive alignment across diverse functions in a global, matrixed organization.
• Executive/Final Round: A final interview with senior leadership within the Growth Group to assess your executive presence, strategic vision, and overall fit for the role and company culture.

Portfolio Review Tips:

• Quantify Impact: For each project or case study, clearly articulate the measurable results achieved. Use numbers, percentages, and KPIs (e.g., revenue uplift, auction efficiency, user engagement, adoption rates) to demonstrate your impact.
• Showcase Strategy & Execution: Detail your thought process – how you identified the problem, what strategic options you considered, why you chose a particular solution, and how you executed it. Highlight your role in both the "what" and the "how."
• Ad Tech Specificity: Tailor your examples to ad tech, retail media, and B2B marketplace contexts. Emphasize experience with auctions, yield management, RTB, ad serving, and monetization strategies.
• Technical Depth: Be prepared to discuss the technical architecture, data flows, and engineering challenges involved in your past projects, demonstrating your understanding of how products are built and scaled.
• Cross-Functional Collaboration: Include examples where you successfully partnered with engineering, data science, sales, and marketing teams. Highlight your communication and influence skills.
• Conciseness & Clarity: Organize your portfolio logically and present information clearly. For case studies, use a problem-solution-result structure.

Challenge Preparation:

• Retail Media Strategy: Be ready to discuss the current state of retail media, key trends, and how AB InBev can leverage its BEES platform for advertising.
• Auction Mechanism Design: Prepare to discuss different auction types, their pros and cons, and how you would design an auction for a specific inventory type or advertiser objective. Consider aspects like pricing, bidding strategies, and yield optimization.
• Product Innovation: Think about potential new ad formats or features that could enhance the BEES retail media offering, considering both advertiser needs and user experience.
• Scaling Challenges: Anticipate questions about how you would scale ad tech infrastructure and operations across multiple global markets, considering localization, compliance, and partner management.
• Stakeholder Alignment: Practice articulating complex technical and strategic concepts to both technical and non-technical audiences, demonstrating your ability to influence and gain buy-in from diverse stakeholders.

📝 Enhancement Note: The interview process is designed to rigorously evaluate a candidate's strategic, technical, and leadership capabilities. A strong portfolio that clearly demonstrates quantifiable achievements in ad tech product development and monetization is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Ad Serving Platforms: Experience with platforms like Google Ad Manager (GAM), Xandr, or similar enterprise-level ad servers is highly relevant for managing inventory, ad delivery, and basic reporting.
• Real-Time Bidding (RTB) Systems: Familiarity with the principles and components of RTB, including DSPs, SSPs, and exchanges, is essential. Direct experience with building or managing such systems is a significant plus.
• Yield Management Tools: Understanding and experience with tools or methodologies aimed at maximizing revenue from ad inventory, often integrated within ad servers or standalone platforms.
• Data Management Platforms (DMPs) & Customer Data Platforms (CDPs): Experience with platforms that manage user data for targeting and segmentation, crucial for privacy-compliant ad delivery.

Analytics & Reporting:

• Data Warehousing & Processing: Proficiency with cloud-based data platforms such as BigQuery, Snowflake, or Databricks for storing, processing, and analyzing large datasets related to ad performance and user behavior.
• Data Orchestration: Familiarity with tools like Airflow for managing and scheduling complex data pipelines.
• Business Intelligence & Visualization: Experience with tools like Tableau, Looker, or Power BI to create dashboards and reports for tracking key ad metrics, auction performance, and revenue trends.
• Analytical Languages: Proficiency in SQL for data querying. Familiarity with scripting or analytical languages like Python or R for data manipulation, analysis, and model development.

CRM & Automation:

• CRM Systems: While not explicitly mentioned for this role, understanding how ad tech integrates with broader CRM strategies (e.g., Salesforce) for B2B customer management and sales enablement can be beneficial.
• Marketing Automation: Familiarity with marketing automation tools and their potential integration points with advertising platforms for campaign orchestration and lead management.
• Integration Frameworks & APIs: Experience working with APIs, SDKs, and integration frameworks to connect various ad tech components, data sources, and platforms, ensuring seamless data flow and functionality.

📝 Enhancement Note: The technology stack emphasizes a robust data and analytics foundation, coupled with deep expertise in ad serving and programmatic technologies. Candidates should be comfortable working with large-scale data platforms and have a strong understanding of how various ad tech components integrate to form a cohesive monetization ecosystem.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is leveraging data to inform strategy, optimize processes, and measure impact. Operations professionals are expected to be analytical and grounded in insights.
• Efficiency & Optimization: A continuous drive to improve workflows, automate processes, and enhance operational efficiency to support business growth and scalability.
• Collaboration & Partnership: Strong emphasis on working effectively across departments (Product, Tech, Commercial, Marketing) to achieve shared goals. Building strong relationships and fostering open communication is key.
• Innovation & Adaptability: A culture that encourages experimentation, embraces new technologies, and adapts quickly to market changes and evolving business needs, particularly in the fast-paced digital and ad tech space.
• Customer Centricity (B2B): Understanding and serving the needs of B2B customers (advertisers, retailers) on the BEES platform is paramount, ensuring the ad products and services provide genuine value.

Collaboration Style:

• Integrated Teams: Expect a highly collaborative environment where Product, Technology, Data Science, and Commercial teams work in close partnership. This role requires close alignment with dedicated Product and Technology partners.
• Agile & Iterative: Collaboration likely follows agile methodologies, with regular stand-ups, sprint reviews, and continuous feedback loops to ensure rapid progress and adaptation.
• Global & Cross-Cultural: Working in a global matrixed organization means collaboration will involve diverse teams across different regions and cultures. Strong communication and cultural sensitivity are essential.
• Transparent Communication: Open sharing of data, insights, and challenges is encouraged to foster trust and enable effective problem-solving.

📝 Enhancement Note: The team culture values a blend of analytical rigor, operational excellence, and collaborative innovation. Candidates should demonstrate a proactive approach to problem-solving, a strong aptitude for data, and the ability to thrive in a fast-paced, interconnected global environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling a Retail Media Program: Building and scaling a complex retail media offering within a large, established organization presents challenges related to infrastructure, process standardization, and market adoption.
• Balancing Monetization with User Experience: Optimizing ad revenue without negatively impacting the user experience of the BEES platform or the core business operations requires careful strategic planning and execution.
• Navigating a Global Matrixed Organization: Influencing stakeholders and driving alignment across different regions, business units, and functional teams can be complex and requires strong diplomatic and communication skills.
• Evolving Ad Tech Landscape: Keeping pace with rapid advancements in ad tech, data privacy regulations (e.g., GDPR, CCPA), and changing consumer behavior requires continuous learning and strategic adaptation.
• Build vs. Buy Decisions: Developing a strategic roadmap for ad tech infrastructure involves complex decisions about investing in in-house development versus leveraging third-party solutions, each with its own risks and rewards.

Learning & Development Opportunities:

• Ad Tech Specialization: Deepen expertise in cutting-edge areas like programmatic auctions, AI-driven yield optimization, privacy-preserving advertising technologies, and advanced ad measurement techniques.
• Global Product Strategy: Gain experience in developing and executing product strategies for a global audience, understanding market nuances and localization requirements.
• Leadership Development: Opportunities to hone leadership skills by managing cross-functional teams, influencing senior executives, and shaping strategic initiatives within a major corporation.
• Industry Exposure: Potential to attend industry conferences, engage with leading ad tech vendors, and contribute to shaping the future of retail media and digital advertising.
• Cross-Functional Acumen: Broaden understanding of different business functions within AB InBev, from sales and marketing to technology and data science, fostering a holistic business perspective.

📝 Enhancement Note: The role offers significant opportunities for professional growth by tackling complex challenges in a rapidly evolving industry. Success will depend on a candidate's ability to navigate these challenges strategically while leveraging the available learning and development resources.

💡 Interview Preparation

Strategy Questions:

• Product Vision & Roadmap: "How would you approach developing a 3-year product roadmap for AB InBev's retail media program on the BEES platform, considering market trends, competitive landscape, and AB InBev's unique assets?" (Focus on strategic thinking, market analysis, and phased implementation.)
• Auction Design & Optimization: "Describe a complex auction system you've designed or optimized. What were the key trade-offs, and how did you measure success? How would you design an auction for unique inventory types within the BEES marketplace?" (Prepare to detail technical aspects, yield management, and problem-solving.)
• Monetization Strategy: "Beyond standard display ads, what other monetization opportunities do you see for the BEES platform, and how would you prioritize them from a product development perspective?" (Think about data-driven products, sponsored listings, CRM integrations, etc.)

Company & Culture Questions:

• Growth Group Strategy: "Based on your understanding of AB InBev and the Growth Group, how do you see the retail media strategy aligning with broader digital transformation goals?" (Research AB InBev's digital initiatives and the Growth Group's mission.)
• Cross-Functional Influence: "Describe a time you had to influence a cross-functional team or senior stakeholders to adopt a new product strategy or technology. What was your approach, and what was the outcome?" (Prepare examples demonstrating communication, negotiation, and leadership skills.)
• Data-Driven Culture: "How do you foster a data-driven culture within product development teams, especially when dealing with complex ad tech metrics?" (Discuss your methods for defining KPIs, building dashboards, and driving data literacy.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use a clear Problem-Solution-Result framework. Start with the business challenge, outline your strategic approach and execution, and conclude with quantifiable outcomes and lessons learned.
• Highlight Your Role: Clearly articulate your specific contributions and leadership in each project. Avoid vague statements; be precise about what you did and the impact you had.
• Data Visualization: When presenting metrics, use clear and compelling visuals (charts, graphs). Ensure that the data directly supports your claims about success and ROI.
• Technical Acumen: Be prepared to briefly explain the technical underpinnings of your projects, demonstrating your understanding of ad tech architecture, data flows, and integration challenges.
• Tailor to AB InBev: Connect your experience and portfolio examples to AB InBev's context – the BEES platform, B2B marketplace dynamics, and the goal of driving growth through digital advertising.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic depth, technical understanding of ad tech, and proven leadership in product development. Candidates should be ready to articulate their experience with data-driven decision-making and their ability to drive impact in a global, matrixed environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse job portal at https://job-boards.greenhouse.io/abinbev/jobs/8315563002.
• Resume Optimization: Tailor your resume to highlight experience in ad tech, retail media, product strategy, auction design, yield management, and B2B marketplace monetization. Use keywords from the job description and incorporate quantifiable achievements.
• Portfolio Curation: Select 2-3 of your strongest case studies that best demonstrate your expertise in ad product strategy, auction development, and driving revenue growth. Ensure these examples highlight your problem-solving approach, execution, and measurable impact, with clear ROI demonstrations.
• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result). Prepare answers to common strategy, technical, and leadership questions, and be ready to present your portfolio effectively, focusing on clarity, impact, and relevance to AB InBev's goals.
• Company Research: Thoroughly research AB InBev, the Growth Group, and the BEES platform. Understand their business model, digital strategy, and the competitive landscape of retail media. Prepare insightful questions that demonstrate your understanding and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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