Generative Content Designer

📍 Job Overview

Job Title: Generative Content Designer
Company: CVS Health
Location: Woonsocket, Rhode Island, United States (with hybrid options in other listed locations)
Job Type: Full-time
Category: Creative Operations / GTM Technology
Date Posted: January 13, 2026
Experience Level: 5-10 Years
Remote Status: On-site with potential for hybrid work in specified locations.

🚀 Role Summary

• This role focuses on leveraging AI and generative technologies to automate and scale content creation processes, a critical function within modern GTM and creative operations.
• The Generative Content Designer will be instrumental in developing and optimizing AI-powered workflows, bridging the gap between technical AI capabilities and creative output.
• A key aspect of this position involves translating complex brand guidelines into structured, reusable components that generative AI systems can effectively utilize, ensuring brand consistency at scale.
• This position requires a blend of creative design acumen, technical understanding of AI tools, and the ability to manage complex projects in a fast-paced environment.

📝 Enhancement Note: While the job title is "Generative Content Designer," its responsibilities, particularly "design and optimize AI-powered workflows for large-scale content generation" and "partner with creative teams to implement scalable AI solutions," place it firmly within the realm of operations, specifically focusing on the operationalization of AI for creative output. This is a modern take on operations, integrating advanced technology for efficiency and scale. The role requires a strong understanding of creative production processes and how to make them more efficient through technology.

📈 Primary Responsibilities

• Design, implement, and optimize AI-powered workflows to automate and scale content generation across various media (text, images, audio, video).
• Translate established brand guidelines, style guides, and creative principles into structured, reusable components and parameters for generative AI systems.
• Develop and refine sophisticated prompt engineering strategies and methodologies to effectively guide generative AI models, ensuring desired creative output and quality.
• Establish robust quality assurance standards and integrate human-in-the-loop processes for content review and refinement, ensuring brand integrity and accuracy.
• Collaborate closely with cross-functional creative teams, marketing, and technology departments to integrate AI-driven content solutions into existing MarTech and creative production pipelines.
• Conduct experimentation and analysis to continuously improve AI model performance, content relevance, and workflow efficiency.
• Stay abreast of emerging trends and advancements in generative AI technologies and their applications in content creation and creative operations.
• Develop training materials and best practices for creative teams on utilizing generative AI tools and workflows effectively.

📝 Enhancement Note: The responsibilities listed emphasize a proactive and strategic approach to AI integration within creative operations. The role is not just about using AI tools but about architecting the systems and processes that make AI a scalable and effective part of the content creation lifecycle. This includes strategic translation of brand assets into AI-usable formats and establishing quality control mechanisms, which are core operational functions.

🎓 Skills & Qualifications

Education:

• High School Diploma or GED is required.
• Bachelor’s Degree in Design, Computer Science, Artificial Intelligence, Marketing Technology, or a related field, or equivalent practical experience, is strongly preferred.

Experience:

• Minimum of 5 years of progressive experience in design, creative production, or a related creative field.
• Demonstrated hands-on experience with generative AI tools and applications.
• Proven track record of designing and optimizing creative workflows, particularly those involving automation or scaling.

Required Skills:

• Expert-level proficiency in prompt engineering and generative AI model guidance.
• Strong understanding of content creation pipelines and the ability to identify opportunities for AI integration and automation.
• Hands-on experience with generative AI tools such as Adobe Firefly, Runway, Midjourney, DALL-E, or similar platforms.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and Microsoft Office 365 suite (Word, PowerPoint, Excel).
• Experience working within MAC operating systems.
• Exceptional problem-solving abilities with a data-driven approach to identifying and resolving creative and technical challenges.
• Strong written and verbal communication skills, with the ability to articulate technical concepts to non-technical stakeholders.
• Proven ability to manage multiple complex projects simultaneously, prioritizing tasks effectively and meeting deadlines.

Preferred Skills:

• Experience working within a large, complex organizational structure or a leading creative agency.
• Background or familiarity with the retail or healthcare industries, understanding their unique content needs and regulatory considerations.
• Knowledge of Marketing Resource Management (MRM) tools such as Workfront, Aprimo, or similar platforms for workflow and asset management.
• Experience with AI model fine-tuning or custom model development.
• Familiarity with scripting or programming languages (e.g., Python) for workflow automation.
• A strong portfolio that clearly showcases AI-driven creative projects, workflow designs, and measurable impact.

📝 Enhancement Note: The experience requirement is specifically geared towards individuals who have not only used generative AI but have also applied it to design and optimize workflows, which is a core operations competency. The emphasis on a portfolio showcasing "AI-driven projects" and "workflow design" reinforces the operational aspect of this creative role. The preferred skills in MRM tools and industry-specific knowledge further align this role with operational efficiency and strategic implementation within a large enterprise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing at least 2-3 distinct AI-driven content generation projects, detailing the problem, the AI solution implemented, and the outcome.
• Evidence of workflow design, illustrating how AI was integrated into a larger creative production process, including diagrams or flowcharts where applicable.
• Examples of prompt engineering strategies used, demonstrating an understanding of how to effectively communicate with AI models to achieve specific creative goals.
• Metrics and data demonstrating the impact of AI integration, such as improvements in content output volume, speed, cost reduction, or personalization effectiveness.
• Case studies detailing the translation of brand guidelines into AI-compatible components or parameters.

Process Documentation:

• Ability to document AI content generation workflows clearly, including steps, tools, parameters, and quality control measures.
• Experience in creating standard operating procedures (SOPs) for AI-assisted creative processes.
• Documentation of human-in-the-loop processes for AI content review and approval.

📝 Enhancement Note: This section is critical for a role that blends creative output with operational execution. The emphasis on workflow design, process documentation, and quantifiable impact through metrics is directly aligned with operations expectations for efficiency and scalability. A strong portfolio demonstrating these aspects will be key for candidates to prove their operational capabilities in applying AI.

💵 Compensation & Benefits

Salary Range: The typical pay range for this role is $79,310.00 - $173,040.00 annually.

Explanation of Salary Range: This range reflects the compensation for a Generative Content Designer within CVS Health's structure, considering the experience level (5-10 years), the specialized nature of generative AI and content operations, and the broad geographic scope of potential work locations within the US. The upper end of the range acknowledges significant expertise in AI, workflow design, and creative production. The actual offer will be determined by factors such as candidate experience, education, specific location (cost of living adjustments may apply), and other relevant qualifications.

Benefits:

• Affordable medical plan options.
• 401(k) plan with matching company contributions.
• Employee stock purchase plan.
• No-cost programs:
  • Wellness screenings
  • Tobacco cessation programs
  • Weight management programs
  • Confidential counseling
  • Financial coaching
• Other comprehensive benefits depending on eligibility:
  • Paid time off
  • Flexible work schedules
  • Family leave
  • Dependent care resources
  • Colleague assistance programs
  • Tuition assistance
  • Retiree medical access

Working Hours:

• Anticipated Weekly Hours: 40 hours
• Time Type: Full-time
• This role offers a flexible work schedule, which is beneficial for managing iterative AI development and collaborative creative processes.

📝 Enhancement Note: The salary range provided is a broad but standard approach for a specialized role with significant experience requirements in a large corporation. The benefits package is comprehensive and typical for a major employer, with specific mentions of "no-cost programs" that highlight a company commitment to employee well-being, which can be a significant draw for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare and Retail Pharmacy. CVS Health is a diversified healthcare company with a significant retail footprint, operating pharmacies, health insurance plans, and pharmacy benefit management services. This industry context means a focus on precision, compliance, and customer-centricity. Company Size: CVS Health is a Fortune 50 company, employing over 300,000 people globally. This large scale implies structured processes, significant resources, and opportunities for impact across a vast organization. Founded: The company has a long history, with its origins tracing back to 1963. This longevity suggests stability, established corporate practices, and a deep understanding of its market.

Team Structure:

• The Generative Content Designer will likely be part of "Heart Haus," CVS Health's internal creative agency, indicating a specialized team focused on creative output and brand communication.
• This team will likely collaborate closely with broader marketing, digital product, and technology departments, requiring strong cross-functional alignment.
• Reporting structure likely involves a Creative Director or Head of Operations within Heart Haus, with direct interaction with various project stakeholders.

Methodology:

• The role emphasizes an agile and experimental approach to AI development and content creation, consistent with modern creative operations.
• Data-driven decision-making is crucial, utilizing performance metrics to refine AI models and workflows.
• Strong emphasis on collaboration and human-in-the-loop processes to ensure quality and brand alignment.

Company Website: https://www.cvshealth.com/

📝 Enhancement Note: Understanding CVS Health's industry (healthcare/retail) is crucial for a Generative Content Designer, as it implies a need for content that is both engaging and highly accurate, potentially adhering to strict regulatory guidelines. The "Heart Haus" internal agency structure suggests a focus on centralized creative operations, where efficiency and brand consistency are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor (5-10 years), focusing on specialized technical and creative operations. It's a senior-level role within the creative production domain, requiring expertise in a cutting-edge area (generative AI). Reporting Structure: The role reports into the internal creative agency, "Heart Haus," likely under a Creative Director or a Head of Operations/Production. Collaboration will be widespread across marketing, digital, and potentially product teams. Operations Impact: The Generative Content Designer directly impacts operational efficiency by scaling content creation, reducing production times, and potentially lowering costs associated with traditional content generation. This role is key to enabling GTM strategies through faster, more personalized content delivery.

Growth Opportunities:

• Specialization: Deepen expertise in specific generative AI modalities (text, image, video) or AI platforms.
• Leadership: Transition into a lead generative design role, managing a team of designers and AI specialists, or a more senior operations/production management role within Heart Haus.
• Cross-functional Roles: Move into roles focused on MarTech integration, digital product development involving AI-generated content, or AI strategy within a larger GTM or innovation team.
• Technical Skill Development: Pursue advanced certifications or training in AI, machine learning, and related technologies.

📝 Enhancement Note: The growth path for this role is strongly tied to the evolving landscape of AI in creative and marketing operations. Candidates can expect to grow by becoming subject matter experts in AI-driven content, leading initiatives, or moving into broader operational strategy roles that leverage AI.

🌐 Work Environment

Office Type: The job posting indicates "TELECOMMUTE" as a location type but also lists specific office locations and "On-site" as the derived remote status. This suggests a hybrid model where individuals are expected to be in the office for a portion of the week, with flexibility to work remotely from approved locations. Office Location(s): Woonsocket, RI; Wellesley, MA; Boston, MA; New York, NY; Hartford, CT. This indicates potential for working from one of these hubs, with the primary office likely being Woonsocket. Workspace Context:

• The internal creative agency environment ("Heart Haus") likely fosters a collaborative and dynamic atmosphere.
• Expect access to modern creative software and potentially cutting-edge AI tools and hardware.
• Opportunities for close collaboration with other designers, content strategists, and production managers.
• The hybrid nature of the role allows for focused individual work at home and collaborative sessions in the office.

Work Schedule:

• Standard full-time (40 hours/week).
• The mention of "flexible work schedules" in the benefits section suggests some degree of autonomy in managing work hours, which is beneficial for iterative AI development and cross-time zone collaboration if applicable.

📝 Enhancement Note: The hybrid work environment is a key consideration. While "TELECOMMUTE" is mentioned, the "On-site" derivation and specific listed locations point to a requirement for physical presence, likely for team collaboration, ideation, and access to specific resources. Flexibility within that hybrid model is a plus for operations roles that often require deep focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio for relevant experience in generative AI, workflow design, and creative production.
• Technical/Creative Assessment: Expect a portfolio review and potentially a technical or creative challenge designed to assess your prompt engineering skills, understanding of AI capabilities, and ability to translate brand guidelines. This might involve a mock prompt-to-output exercise or a workflow design scenario.
• Team/Stakeholder Interviews: Interviews with members of the Heart Haus team and potentially stakeholders from marketing or product teams to assess collaboration style, communication skills, and cultural fit within CVS Health's values.
• Final Interview: A discussion with senior leadership to assess strategic thinking, long-term vision for AI in content, and overall fit for the organization.

Portfolio Review Tips:

• Highlight AI Impact: Clearly articulate the problem you solved, the specific AI tools and techniques used, and the measurable results (e.g., time saved, increased output, improved engagement).
• Showcase Workflow Design: Include visual representations of how you integrated AI into existing or new creative workflows. This demonstrates operational thinking.
• Demonstrate Brand Translation: Provide examples of how you adapted brand guidelines for AI generation, showing an understanding of consistency and brand integrity.
• Quantify Achievements: Use numbers and data wherever possible to support your claims about efficiency gains or creative improvements.
• Tailor to CVS Health: If possible, include examples that are relevant to the healthcare or retail industries.

Challenge Preparation:

• Prompt Engineering Practice: Experiment with various generative AI tools to hone your ability to craft effective prompts for different content types and styles.
• Workflow Design Scenarios: Think through how you would automate a common creative task (e.g., generating social media variations, drafting product descriptions) using AI.
• Brand Consistency: Prepare to discuss how you would maintain brand voice and visual identity when using AI-generated content.
• Ethical AI Use: Be ready to discuss considerations around bias, copyright, and responsible AI deployment.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative/technical challenges strongly suggests that this role requires demonstrable skills beyond just theoretical knowledge. Operations candidates should prepare to showcase their ability to implement and optimize processes, just as they would for a traditional operations role, but with a focus on AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI Platforms: Adobe Firefly, Runway, Midjourney, DALL-E, and similar AI content generation tools for text, image, audio, and video.
• Prompt Engineering Tools/Frameworks: While not always explicit software, candidates should demonstrate deep understanding in crafting effective prompts.
• Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects (essential for refining AI-generated assets and traditional creative work).
• Microsoft Office 365: Word, PowerPoint, Excel (for documentation, presentations, and data analysis).
• MAC Systems: Proficiency required for the operating environment.

Analytics & Reporting:

• Tools for measuring content performance and AI workflow efficiency (specifics not listed, but likely integrated with broader MarTech stack).

CRM & Automation:

• Marketing Resource Management (MRM) Tools: Workfront (preferred), or similar (e.g., Aprimo, Bynder) for workflow management, asset tracking, and process standardization.

📝 Enhancement Note: The inclusion of MRM tools like Workfront is a significant indicator of the operational focus of this role. It suggests that the company seeks to integrate AI-generated content into a managed, controlled, and efficient production workflow, typical of robust operations environments.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A core value is to leverage AI to achieve greater output with fewer resources, optimizing the content creation process.
• Brand Integrity: Maintaining a consistent and high-quality brand voice and visual identity across all generated content is paramount.
• Innovation & Experimentation: Encouraging exploration of new AI capabilities and creative approaches to content generation.
• Collaboration & Communication: Working effectively with diverse teams to integrate AI solutions and achieve shared goals.
• Data-Driven Improvement: Utilizing metrics to inform decisions and continuously enhance AI performance and workflow effectiveness.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing strategists, brand managers, creative directors, and potentially IT/MarTech specialists.
• Agile & Iterative: The team likely embraces an agile methodology, with frequent feedback loops and iterative development of AI prompts and workflows.
• Knowledge Sharing: A culture that encourages sharing best practices, learnings from AI experiments, and effective prompt strategies.

📝 Enhancement Note: The values highlight a blend of creative ambition with operational discipline. The emphasis on brand integrity and data-driven improvement alongside innovation is characteristic of mature operations teams looking to leverage new technologies responsibly.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in generative AI technology and tools.
• Maintaining Brand Consistency at Scale: Ensuring AI-generated content aligns perfectly with brand guidelines across vast volumes of output.
• Ethical and Legal Considerations: Navigating issues of copyright, bias, and responsible AI usage in content creation.
• Integration with Existing Systems: Seamlessly incorporating AI workflows into established MarTech stacks and creative production processes.
• Measuring ROI of AI in Creative: Demonstrating the tangible business impact and value of generative AI initiatives.

Learning & Development Opportunities:

• Advanced AI Training: Access to courses, workshops, and conferences focused on generative AI, prompt engineering, and AI ethics.
• Industry Conferences: Opportunities to attend major creative technology and marketing operations events.
• Mentorship: Potential to learn from senior leaders in creative operations, MarTech, and AI strategy within CVS Health.
• Cross-functional Exposure: Gaining experience with different departments, understanding their operational needs and how AI can support them.

📝 Enhancement Note: The challenges listed are typical for pioneers in AI integration within established organizations. Overcoming these requires strong operational problem-solving skills, adaptability, and a commitment to continuous learning, all of which are valuable traits for operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex creative workflow you designed or significantly optimized using generative AI. What were the key steps, challenges, and outcomes?" (Focus on process, tools, metrics, and problem-solving.)
• "How would you translate CVS Health's brand guidelines into parameters for an AI image generation model? Walk me through your thought process." (Assess understanding of brand translation and prompt engineering.)
• "What are the primary ethical considerations when using generative AI for content creation in a regulated industry like healthcare? How would you mitigate these risks?" (Test awareness of compliance and responsible AI use.)
• "Imagine we need to generate 100 variations of a social media ad for a new health product. How would you approach this task using generative AI, and what quality control measures would you implement?" (Evaluate practical application and operational rigor.)

Company & Culture Questions:

• "Based on your understanding of CVS Health and its mission, how do you see generative AI contributing to our goals in healthcare and retail?" (Gauge research and alignment with company vision.)
• "How do you approach collaboration with creative teams who may be new to or skeptical of AI tools?" (Assess teamwork and change management skills.)
• "Describe a time you had to manage multiple complex projects with competing deadlines. How did you prioritize and ensure successful delivery?" (Evaluate project management and organizational skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your AI-driven solution, the process, and the quantifiable results.
• Show, Don't Just Tell: Use visual examples of AI outputs, workflow diagrams, and side-by-side comparisons where applicable.
• Highlight Operational Impact: Emphasize how your work improved efficiency, scalability, or cost-effectiveness.
• Be Prepared for Technical Deep Dives: Know the specifics of the AI tools you used, the prompts that worked, and why.
• Practice Your Delivery: Ensure you can articulate your contributions clearly and concisely, projecting confidence and expertise.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative vision and operational execution. Candidates must show they can think strategically about AI integration, implement robust processes, and deliver measurable results, much like in a traditional operations role, but within the context of cutting-edge creative technology.

📌 Application Steps

To apply for this Generative Content Designer position:

• Submit your application through the CVS Health careers portal via the provided link.
• Curate Your Portfolio: Select 2-3 of your strongest AI-driven projects that best showcase your skills in workflow design, prompt engineering, and quantifiable results. Ensure each project clearly outlines the problem, your AI solution, and the impact.
• Tailor Your Resume: Highlight keywords and responsibilities that align with generative AI, creative operations, workflow automation, prompt engineering, and specific tools mentioned (Adobe Creative Suite, MRM tools). Quantify achievements whenever possible.
• Prepare Your Narrative: Practice articulating your experience and project details concisely, focusing on your operational contributions to creative processes. Be ready to discuss your approach to brand consistency and ethical AI use.
• Research CVS Health & Heart Haus: Understand the company's mission, its position in the healthcare/retail industry, and the likely goals of its internal creative agency. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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