Game Designer (UX/UI)

📍 Job Overview

Job Title: Game Designer (UX/UI) Company: Gameloft Location: Hanoi, Vietnam Job Type: Full-time Category: Game Design Operations / User Experience & Interface Design Date Posted: 2025-09-16T04:42:51.053 Experience Level: Mid-level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Design and implement user-centric interfaces and experiences for key game features, ensuring intuitive navigation and engaging gameplay.
• Translate game functionality and design goals into clear, effective, and visually appealing user interface (UI) and user experience (UX) flows.
• Collaborate closely with game designers, programmers, and artists to ensure the seamless integration and visual fidelity of UI elements across all game platforms.
• Drive continuous improvement of the player experience through data-driven analysis of player feedback, playtest results, and industry benchmarks.
• Maintain and evolve the UI Style Guide to ensure visual consistency and brand integrity across all game features and updates.

📝 Enhancement Note: This role is critical for ensuring the player's interaction with the game is both functional and enjoyable, directly impacting player retention and satisfaction. The focus on "mid-core or tycoon genres" suggests a need for designers who can handle complex systems and engaging progression mechanics.

📈 Primary Responsibilities

• Contribute actively to brainstorming sessions, concept development, and ideation for new game features and systems.
• Define the functional architecture and visual identity of game interfaces, aligning them with core game mechanics and player progression.
• Create detailed wireframes, user flows, site maps, and interactive mockups using tools like Figma for all UI elements, including menus, HUDs, pop-ups, and notifications.
• Support game designers in building interactive prototypes to test and validate UX/UI concepts before full implementation.
• Develop and maintain comprehensive UI Style Guides and documentation to ensure visual consistency, accessibility, and adherence to design principles throughout the game development lifecycle.
• Collaborate effectively with programmers to ensure the accurate and efficient implementation of UI designs, troubleshooting any technical or visual discrepancies.
• Analyze player feedback, playtest data, journey maps, and industry best practices to identify pain points, optimize user flows, and eliminate usability issues.
• Iterate on designs based on performance metrics and feedback, aiming to enhance overall player experience, engagement, and retention for the targeted game genres.

📝 Enhancement Note: The responsibility to "support game designers in building interactive mockups & prototypes" indicates a hands-on role that bridges the gap between conceptual design and functional implementation. The emphasis on "player feedback, playtests, journey maps reviews, and industry benchmarks" highlights a data-driven and iterative approach to UX/UI design within the gaming context.

🎓 Skills & Qualifications

Education: A background in Design, Fine Arts, or a related field is preferred, providing a strong foundation in visual principles and creative problem-solving. Experience: Minimum of 2 years of dedicated experience as a UX/UI Game Designer, with a proven track record of designing engaging and functional game interfaces.

Required Skills:

• Proven ability in UX/UI design for video games, with a strong portfolio showcasing relevant work.
• Proficiency with industry-standard design tools, specifically Figma for wireframing and prototyping, and Adobe Photoshop for asset creation and manipulation.
• Solid understanding of graphic design fundamentals, including color theory, typography, layout, composition, and animation principles as applied to user interfaces.
• Deep knowledge of interaction design principles, information architecture best practices, and ergonomics specifically within the context of gaming platforms and player interaction.
• Excellent teamwork and collaboration skills, with the ability to work effectively within a multidisciplinary game development team.
• Strong problem-solving capabilities to address design challenges and implement effective solutions.
• Clear and concise communication skills, both written and verbal, for articulating design concepts and collaborating with team members.
• Proficiency in creating and maintaining design documentation, including UI Style Guides and user flow diagrams.
• Good command of English, both written and spoken, to effectively communicate with a global team and contribute to international projects.

Preferred Skills:

• Advanced graphic design skills, demonstrating a higher level of artistic and technical proficiency.
• Familiarity with various game platforms (e.g., mobile, PC, console) and their specific UI/UX considerations.
• Experience with design thinking methodologies and emotional design principles to create more resonant player experiences.
• Understanding of mid-core and tycoon game genres, including their common UI patterns and player engagement loops.

📝 Enhancement Note: The requirement for a "full version of your CV in English" with a "portfolio link" is paramount. The portfolio should clearly demonstrate the candidate's ability to translate complex game mechanics into intuitive and visually appealing user interfaces, showcasing their process from wireframing to final implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of UX/UI game design work is mandatory for application consideration.
• The portfolio should clearly demonstrate the candidate's process for designing game interfaces, from initial concept and wireframing to final UI assets and interactive prototypes.
• Include case studies that highlight specific game features or systems designed, detailing the problem, the design solution, and the impact on player experience.
• Showcase proficiency with design tools like Figma and Adobe Photoshop through examples of wireframes, user flows, mockups, and UI assets.
• Evidence of understanding and applying graphic design fundamentals, interaction design, and information architecture principles within a gaming context.

Process Documentation:

• Demonstrate the ability to create and maintain detailed UI Style Guides that ensure visual consistency and brand identity across game features.
• Provide examples of user flows and site maps that illustrate logical navigation and efficient information architecture for core game features, such as onboarding or tutorials.
• Showcase experience in collaborating with programmers and artists to ensure the accurate implementation of UI designs, including any necessary documentation for handoff.
• Present examples of how player feedback and data were used to iterate and improve UI/UX designs, demonstrating a commitment to a data-driven design process.

📝 Enhancement Note: The portfolio is not just a collection of work but a demonstration of the candidate's problem-solving process and their ability to contribute to a complex game development pipeline. Emphasis should be placed on showing the "why" behind design decisions and the measurable impact on player engagement.

💵 Compensation & Benefits

Salary Range: Based on industry standards for experienced UX/UI Game Designers in Vietnam, and considering Gameloft's position as a global leader, a competitive monthly salary range of VND 25,000,000 to VND 50,000,000 (approximately USD 1,000 to USD 2,000) is estimated. This range can vary based on specific experience, portfolio strength, and negotiation.

Benefits:

• Hybrid Working Model: Offers flexibility with a mix of on-site and remote work arrangements.
• Dynamic Workplace Environment: Be part of a creative and stimulating atmosphere where world-renowned game titles are developed.
• Well-Being Support: Comprehensive well-being events and policies to support employee physical, mental, and emotional health.
• On-site Amenities: Access to an open-space office, a cafeteria, a terrace, and a dedicated Gaming Area.
• Professional Development: Various training packages, including internal training, sponsored external training, and access to e-learning platforms like iLearn and Udemy.
• Global Collaboration: Opportunities to collaborate and train with Gameloft experts worldwide, fostering international knowledge exchange and skill development.
• Attractive Remuneration: A competitive monthly salary, supplemented by Tet and other performance-based bonuses.
• Generous Leave Policy: Minimum of 12 days of paid annual leave, plus additional paid leave for sickness, Christmas, and birthdays.
• Comprehensive Insurance: 100% coverage of mandatory social, health, and unemployment insurance, along with extra healthcare insurance.
• Monthly Allowances: Support for lunch meals and utility bills (electricity and internet) for those working from home.
• Additional Perks: Benefits from one of Vietnam's top employers, reflecting a commitment to employee satisfaction and growth.

Working Hours: The standard work week is likely 40 hours, typical for a full-time position, with potential for flexibility given the hybrid working model.

📝 Enhancement Note: The benefits package is robust, emphasizing employee well-being, professional growth, and work-life balance. The hybrid model and on-site amenities suggest a company culture that values both flexibility and in-person collaboration. The salary estimation is based on typical market rates for this role and location, with potential for higher compensation based on exceptional qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Video Game Development and Publishing. Gameloft is a global leader with a long-standing history of creating innovative games across various digital platforms, operating in a highly competitive and rapidly evolving market. Company Size: Employs 3,600 people worldwide, indicating a large, established organization with diverse teams and significant resources. The Hanoi studio is a key part of this global network. Founded: Gameloft has been a pioneer in the industry for over 20 years, establishing itself through innovation and partnerships with major rights holders. This longevity suggests a stable company with deep expertise.

Team Structure:

• The UX/UI Game Designer will likely be part of a larger game development team, potentially within a dedicated art or design department.
• Reporting structure would typically be to a Lead Game Designer, Art Director, or a UX/UI Lead.
• Close collaboration with game designers, programmers, 2D/3D artists, and potentially QA testers is expected to ensure the successful implementation of UI/UX elements.

Methodology:

• Data-Driven Design: Emphasis on using player feedback, playtest results, and industry benchmarks to inform and iterate on designs.
• Agile Development: Likely follows agile or similar iterative development methodologies, requiring close collaboration and frequent adjustments.
• User-Centricity: A core focus on creating seamless, intuitive, and engaging player experiences.
• Visual Consistency: Maintaining a high standard of visual quality and adherence to style guides is crucial.

Company Website: https://www.gameloft.com/

📝 Enhancement Note: Gameloft's extensive history and global presence suggest a professional yet dynamic work environment. The company's diverse portfolio and partnerships indicate opportunities to work on a wide range of projects and gain exposure to different game genres and technologies. The mention of "pioneers" implies a culture that values innovation and forward-thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-level (2-5 years of experience), indicating a need for independent contribution and a solid understanding of UX/UI principles within game development. The designer is expected to take ownership of specific features and contribute significantly to the overall player experience. Reporting Structure: The Game Designer (UX/UI) will likely report to a Lead Game Designer or an Art Director, working within a project-based team structure that includes other disciplines like programming, art, and narrative design. Operations Impact: UX/UI design directly impacts player engagement, retention, and overall satisfaction, which are critical metrics for the success of any game. Effective UI/UX can significantly improve conversion rates for in-game purchases and positively influence player reviews and word-of-mouth marketing.

Growth Opportunities:

• Senior UX/UI Game Designer: Progression to a senior role involves taking on more complex projects, mentoring junior designers, and having a greater influence on the overall design direction and strategy.
• Lead UX/UI Designer: Opportunity to lead a team of UX/UI designers, manage design processes, and be responsible for the UX/UI vision of entire games or major projects.
• Specialization: Potential to specialize in areas like player onboarding, monetization UI, accessibility design, or motion graphics for UI.
• Cross-Disciplinary Movement: With experience, there might be opportunities to move into broader game design roles, product management, or even art direction.

📝 Enhancement Note: Gameloft's global presence and focus on continuous game development suggest a strong emphasis on professional development and career advancement within the organization. The company's investment in training and development programs further supports the growth potential for individuals in this role.

🌐 Work Environment

Office Type: The job description mentions an "open-space office, a cafeteria, a terrace, and a Gaming Area," suggesting a modern, collaborative, and amenity-rich workspace designed to foster creativity and team interaction. Office Location(s): The primary work location is specified as 3&4 Floor, Lialama 10 Building, 56 To Huu, Nam Tu Liem, Ha Noi, Vietnam. This location in Hanoi provides access to a vibrant urban environment.

Workspace Context:

• Collaboration: The open-space layout and on-site amenities encourage spontaneous collaboration and knowledge sharing among team members.
• Tools & Technology: Access to industry-standard design software and hardware is expected, supporting efficient workflow and high-quality output. The mention of specific tools like Figma and Photoshop indicates the technology stack.
• Team Interaction: Regular interaction with a diverse team of game development professionals, including designers, artists, and programmers, will be a key aspect of the daily work environment.

Work Schedule: While a standard 40-hour work week is typical, the hybrid working model offers some flexibility. However, the on-site nature of the role suggests that core hours and team-based collaboration will be prioritized during the work week.

📝 Enhancement Note: The description of the office environment highlights Gameloft's commitment to creating an engaging and supportive workplace. The combination of functional workspace and recreational areas aims to enhance employee experience and productivity, which is particularly important for creative roles like game design.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call: An initial call to assess basic qualifications, experience relevance, and cultural fit. Candidates must be prepared to briefly discuss their portfolio and passion for games.
• Test: A practical test designed to evaluate UX/UI design skills, problem-solving abilities, and proficiency with required tools (e.g., Figma, Photoshop). This might involve designing a specific UI element or flow based on a given scenario.
• Interview: A more in-depth discussion with hiring managers and potentially team members. This stage will focus on portfolio review, technical skills, understanding of game design principles, collaboration experience, and problem-solving approaches. Expect questions about past projects, design decisions, and how you handle feedback.
• Offer: Successful candidates will receive a job offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your UX/UI design skills specifically within the gaming context, preferably for genres similar to Gameloft's focus.
• Showcase Your Process: For each project, clearly outline the problem statement, your role, the design process (research, wireframing, prototyping, user testing, iteration), your design decisions, and the final outcome. Use visuals like sketches, wireframes, mockups, and interactive prototypes.
• Highlight Impact: Quantify the impact of your designs whenever possible. Did your UI improvements lead to increased player engagement, better retention, or higher conversion rates? Use metrics if available.
• Demonstrate Tool Proficiency: Ensure your portfolio clearly shows your skill with Figma and Adobe Photoshop, and ideally, your ability to create interactive prototypes.
• Tailor to Gameloft: If possible, include projects that align with Gameloft's game genres (mid-core, tycoon) and demonstrate an understanding of their player base.

Challenge Preparation:

• Understand the Genre: Familiarize yourself with common UI/UX patterns and player expectations in mid-core and tycoon games.
• Practice Problem-Solving: Be ready to tackle hypothetical design challenges related to game interfaces, player onboarding, or feature integration. Think about how you would approach these problems systematically.
• Communicate Effectively: Practice articulating your design process and decisions clearly and concisely. Be prepared to explain your choices and justify them based on design principles and player experience.
• Be Open to Feedback: Show that you are receptive to feedback and can incorporate it into your design process.

📝 Enhancement Note: The interview process is structured to assess both technical skills and creative problem-solving. The portfolio review is a critical component, so candidates should invest significant time in preparing a compelling and relevant presentation of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, user flow creation, prototyping, and collaborative design. Expected proficiency in creating interactive elements and managing design systems within Figma.
• Adobe Photoshop: Crucial for creating and editing UI assets, textures, icons, and other visual elements. Advanced graphic design skills in Photoshop are a plus.
• Miro (or similar): Useful for brainstorming, creating site maps, and collaborative ideation sessions.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., GameAnalytics, Unity Analytics, or custom internal tools) to understand player behavior and identify areas for UI/UX improvement.
• Ability to interpret data from playtests, user surveys, and A/B tests to inform design iterations.

CRM & Automation:

• While not a direct CRM role, understanding how player data is managed and utilized to personalize experiences or drive engagement can be beneficial.
• Experience with project management tools (e.g., Jira, Asana) for tracking design tasks and collaborating with development teams.

📝 Enhancement Note: Mastery of Figma and Adobe Photoshop is non-negotiable for this role. Understanding how to leverage player analytics to inform design decisions is a key differentiator for successful UX/UI designers in the gaming industry.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and serving the player, ensuring every design decision enhances their experience.
• Innovation & Creativity: Encouraging new ideas and approaches to game design and user interface development.
• Collaboration & Teamwork: Fostering a supportive environment where team members work together effectively to achieve common goals.
• Quality & Polish: A dedication to delivering high-quality, polished products that meet rigorous standards for visual appeal and functionality.
• Data-Driven Decisions: Utilizing data and player feedback to guide design choices and measure success.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with game designers, programmers, artists, and QA to integrate UI/UX effectively.
• Open Communication: Encouraging transparent and constructive feedback exchange within the team to ensure alignment and continuous improvement.
• Iterative Process: Embracing an iterative design process that involves regular feedback loops and design adjustments based on testing and input.

📝 Enhancement Note: Gameloft's emphasis on "pioneers" and a "talented and supportive team" suggests a culture that values both individual contribution and collective achievement. The company's commitment to well-being and fostering a "fun place to work" indicates a positive and engaging team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Functionality and Aesthetics: Effectively designing interfaces that are both highly functional for complex game mechanics and visually appealing to the target audience.
• Platform Diversity: Adapting UI/UX designs to perform optimally across various platforms (mobile, PC, console), each with unique input methods and screen sizes.
• Iterative Design Cycles: Managing feedback and iterating on designs within tight development schedules while maintaining design integrity.
• User Expectations: Meeting the high expectations of players for intuitive and engaging experiences in competitive game genres.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to hone skills in advanced UI/UX design techniques, animation, and potentially new design software.
• Industry Exposure: Working on diverse game titles and collaborating with international teams provides exposure to a wide range of design challenges and solutions.
• Mentorship: Potential for mentorship from senior designers and art leads within the Hanoi studio and the broader Gameloft network.
• Continuous Learning: Access to training resources and the dynamic nature of the gaming industry encourages ongoing learning and adaptation to new trends and technologies.

📝 Enhancement Note: The challenges presented are typical for the game industry and offer significant opportunities for professional growth. Gameloft's investment in training and its global presence provide a strong platform for designers looking to advance their careers and expand their expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging UX/UI problem you encountered in a previous game project and how you solved it. What was the outcome?" (Focus on process, problem-solving, and impact.)
• "How do you stay updated on the latest trends in game UI/UX design and player experience?" (Showcase passion for the field and continuous learning.)
• "Walk us through your portfolio. For a specific project, explain your design process from concept to implementation." (Be prepared to articulate your rationale and demonstrate your understanding of user-centric design.)
• "How would you approach designing the UI for a complex resource management system in a tycoon game?" (Demonstrate understanding of genre conventions and ability to translate mechanics into UI.)

Company & Culture Questions:

• "What interests you about Gameloft and this specific role?" (Research Gameloft's games and culture.)
• "How do you collaborate with programmers and artists to ensure your designs are implemented correctly?" (Highlight teamwork and communication skills.)
• "What are your thoughts on player feedback and how do you incorporate it into your design process?" (Emphasize data-driven and iterative design.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation as a narrative for each project, explaining the context, your role, the challenges, your solutions, and the results.
• Visual Clarity: Use high-quality visuals (wireframes, mockups, prototypes) to illustrate your points effectively. Ensure your Figma prototypes are functional and easily navigable.
• Conciseness: Be prepared to present your key projects within a given timeframe, focusing on the most impactful aspects of your work.
• Engagement: Be ready to answer questions about your design choices and engage in a discussion about UX/UI principles.

📝 Enhancement Note: Preparation should focus on demonstrating not only technical skill but also a strong understanding of game design principles, player psychology, and collaborative problem-solving. Being able to articulate your design process and the impact of your work is crucial.

📌 Application Steps

To apply for this Game Designer (UX/UI) position:

• Submit Your Application: Apply directly through the provided link on SmartRecruiters.
• Portfolio is Key: Ensure your CV includes a direct link to your online UX/UI design portfolio. This is a mandatory requirement for your application to be considered.
• Tailor Your CV: Highlight relevant experience and skills that align with the job description, particularly your experience with Figma, Photoshop, and game design UX/UI. Quantify achievements where possible.
• Prepare for the Test: Anticipate a practical design test that will assess your core skills. Practice common UI design challenges for games.
• Research Gameloft: Familiarize yourself with Gameloft's games, company culture, and values to better articulate your interest and fit during the interview process.
• Practice Your Presentation: Rehearse presenting your portfolio projects, focusing on clear communication of your design process and rationale.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.