Brand and WebFlow Designer (Remote)

📍 Job Overview

Job Title: Brand and Webflow Designer Company: Pemo Location: Remote (Dubai time zone preferred ±4h) Job Type: Part-Time Category: Marketing Operations / Brand Operations / Web Operations Date Posted: September 23, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Drive brand consistency and visual appeal across all digital touchpoints by creating compelling brand assets and campaign visuals.
• Own the end-to-end development and maintenance of Pemo's Webflow website, ensuring optimal performance, responsiveness, and user experience.
• Enhance marketing effectiveness through the design and implementation of high-converting landing pages, integrating necessary tools and APIs for data processing.
• Foster strong cross-functional collaboration with product design and marketing teams to maintain brand integrity and support go-to-market strategies.
• Analyze and optimize web performance, SEO, and conversion metrics to directly impact customer acquisition and engagement.

📝 Enhancement Note: This role bridges brand marketing with web development, focusing on visual storytelling and digital performance. The "Part-Time" designation suggests a need for efficient, impactful contributions within a structured framework, suitable for professionals who can manage their time effectively and deliver high-quality output. The preference for a Dubai time zone indicates a need for synchronous collaboration with key stakeholders in that region, even within a remote setup.

📈 Primary Responsibilities

• Design and execute a range of graphics, visuals, and digital assets for both online and offline marketing campaigns, ensuring brand alignment and creative impact.
• Proactively maintain, update, and evolve the company's Webflow website, focusing on consistent branding, mobile responsiveness, and optimal web performance.
• Conceptualize, design, and build new landing pages specifically optimized for conversion rates, A/B testing initiatives, and targeted marketing campaigns.
• Manage and integrate website forms, essential third-party tools, and APIs to ensure seamless customer data collection and processing workflows.
• Collaborate closely with product designers to ensure brand identity guidelines are meticulously maintained and reflected across all product interfaces and marketing materials.
• Develop and produce a variety of marketing collateral including social media posts, presentation decks, digital advertisements, and product launch assets.
• Ensure brand consistency across all creative outputs while actively experimenting with innovative storytelling techniques to enhance customer engagement.
• Support the localization and scaling of web experiences to cater to diverse regional markets and user bases.
• Regularly analyze and report on key web performance indicators, SEO rankings, and conversion metrics, implementing data-driven improvements.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative brand asset generation and technical web development within Webflow. Emphasis on "conversion metrics," "SEO fundamentals," and "A/B testing" points to a results-oriented approach where design directly impacts business outcomes. The mention of "localization and scaling" suggests the need for adaptable design solutions.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for roles involving brand strategy and digital asset creation. However, a strong portfolio demonstrating equivalent practical experience and proficiency in core design and Webflow development skills can often substitute formal education requirements.

Experience:

• A minimum of 2-5 years of proven professional experience in brand design, graphic design, and hands-on Webflow website development. This includes a track record of successfully designing and launching digital marketing campaigns and functional websites. Experience in a remote-first environment or a fast-paced startup setting is highly beneficial.

Required Skills:

• Brand Design: Expertise in developing visual identity systems, creating brand assets (logos, color palettes, typography), and applying them consistently across various marketing channels.
• Webflow Development: Proficient in building, customizing, and maintaining websites using Webflow, including CMS capabilities, interactions, and integrations.
• Responsive Design: Strong understanding and practical application of responsive design principles to ensure optimal viewing experience across all devices (desktops, tablets, mobiles).
• SEO Fundamentals: Knowledge of on-page SEO best practices, including keyword integration, meta descriptions, and site structure optimization for search engines.
• Website Optimization: Ability to analyze website performance, identify areas for improvement, and implement changes to enhance speed, user experience, and conversion rates.
• Adobe Creative Suite: Advanced proficiency in design tools such as Photoshop, Illustrator, and potentially After Effects or Premiere Pro for motion graphics or video elements.
• Figma: Strong skills in Figma for collaborative design, prototyping, and UI/UX design, especially for creating and managing design systems.
• Collaboration & Communication: Excellent ability to work effectively with cross-functional teams (product, marketing, engineering) and communicate design concepts clearly.

Preferred Skills:

• Motion Design: Experience with animation or motion graphics tools (e.g., After Effects) to create engaging visual content for web and social media.
• Conversion Rate Optimization (CRO): Familiarity with CRO strategies and A/B testing methodologies to improve landing page performance.
• Marketing Automation & CRM Integration: Understanding of how web forms and data collection tie into marketing automation platforms and CRMs.
• Arabic Language Proficiency: While not mandatory, fluency in Arabic would be advantageous for localization efforts and understanding regional nuances.
• Creative Storytelling: Ability to translate brand messaging into compelling visual narratives.

📝 Enhancement Note: The specified experience level (2-5 years) indicates that candidates should have a solid foundation and demonstrable project experience, moving beyond entry-level tasks to strategic contribution and independent execution. The requirement for both brand design and Webflow proficiency is critical, suggesting the company seeks a versatile individual who can manage both creative and technical aspects of their digital presence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 2-3 significant brand design projects, demonstrating a clear understanding of visual identity development and application.
• At least 2-3 substantial Webflow website builds, ideally including landing pages and microsites, highlighting design aesthetic, functional implementation, and responsiveness.
• Case studies within the portfolio should detail the design process, challenges faced, solutions implemented, and measurable outcomes (e.g., conversion rate improvements, engagement metrics).
• Evidence of work on digital campaigns, including specific assets created for social media, ads, or email marketing, demonstrating versatility.
• Examples of responsive design implementation across different devices and screen sizes.

Process Documentation:

• Showcase examples of how you approach project planning and execution for both brand identity projects and website builds.
• Include documentation or descriptions of your workflow for managing website updates, content changes, and feature implementations in Webflow.
• Demonstrate how you incorporate SEO best practices and conversion optimization techniques into your web design and development processes.
• Provide insight into how you collaborate with stakeholders, gather feedback, and iterate on designs to meet project objectives.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Candidates must curate their work to specifically highlight skills in brand asset creation, Webflow development, landing page optimization, and responsive design. Demonstrating a structured design process and an understanding of how design impacts business metrics like conversions and SEO is crucial.

💵 Compensation & Benefits

Salary Range:

• For a Part-Time Brand and Webflow Designer with 2-5 years of experience in Dubai, United Arab Emirates, a competitive hourly or prorated annual salary would typically range from AED 6,000 to AED 12,000 per month (approximately USD 1,635 to USD 3,270 per month). This estimate is based on industry benchmarks for specialized design and development roles in a high-cost-of-living city like Dubai, considering the remote nature and part-time employment. This range can fluctuate based on the candidate's specific skill set, portfolio quality, and the exact number of hours committed.

Benefits:

• Competitive Salary: Offering a salary commensurate with experience and market rates.
• Remote-First Culture: Flexibility to work from anywhere, fostering work-life balance.
• Hardware Setup Provided: Provision of necessary equipment to facilitate productive remote work.
• Paid Leave: 24 paid leave days annually, providing ample opportunity for rest and personal time.
• Public Holidays: Observance of public holidays in addition to personal leave days.
• Software Subscriptions: Provided access to essential professional tools including Adobe Creative Cloud, Figma, and Webflow subscriptions.
• Direct Impact: Opportunity to significantly influence the growth and digital presence of a leading regional fintech company.
• Strategic Contribution: Chance to shape both the company's brand identity and its broader web strategy.

Working Hours:

• This is a Part-Time position. While the exact number of hours per week is not specified, it's common for part-time roles to range from 15-25 hours per week. The company prefers candidates within a ±4-hour window of the Dubai time zone (GST, UTC+4) to facilitate collaboration. Flexibility in scheduling is implied by the remote-first culture, allowing for efficient management of tasks and projects.

📝 Enhancement Note: The benefits package is quite strong for a part-time role, particularly the provision of software subscriptions and hardware, which directly supports the designer's workflow. The salary estimation is crucial for candidates to understand the potential compensation, acknowledging the part-time nature and regional cost of living. The preference for a specific time zone is a key constraint for remote applicants.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Spend Management) Company Size: The provided data doesn't explicitly state company size, but being backed by $18M+ in funding and named in Forbes ME Top 50 suggests a growing, well-funded startup likely employing between 50-200 individuals. This size typically offers a dynamic environment where individuals can make a significant impact. Founded: [Company Founded date not provided] - Pemo is described as a "leading regional fintech," indicating it's established and growing, likely founded within the last 5-7 years.

Team Structure:

• The designer will be part of the Design team, collaborating closely with 3 Product Designers.
• They will also work extensively with the Marketing team.
• Reporting structure is not explicitly detailed but likely falls under a Head of Design or Head of Marketing, depending on the primary focus of the role.

Methodology:

• Data-Driven Design: Emphasis on analyzing web performance, SEO, and conversion metrics to inform design decisions and improvements.
• Agile Collaboration: Working within a startup environment suggests an agile approach, with iterative design processes and close collaboration across teams.
• Process Optimization: A focus on improving workflows for campaign asset creation, website updates, and data collection through forms and APIs.

Company Website: https://pemo.io/

📝 Enhancement Note: Pemo positions itself as a bold, collaborative, and ego-free organization that challenges positively and aims high. This culture is typical of ambitious tech startups. The role's integration with both Product Design and Marketing teams highlights the importance of cross-functional synergy and clear communication in achieving business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, requiring independent execution of tasks and contributing to strategic visual and web development efforts. It's a hands-on role with significant ownership over brand presentation and web functionality. Reporting Structure: The designer will likely report to a senior leader within the Design or Marketing department, such as a Head of Design, Creative Director, or Marketing Manager. Collaboration will be frequent with Product Designers and Marketing Specialists. Operations Impact: The designer's work directly influences Pemo's brand perception, customer acquisition through website and landing pages, and overall digital marketing effectiveness. By optimizing web performance and conversion rates, they contribute directly to lead generation and revenue growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in Webflow development, advanced brand strategy, UI/UX design, and conversion rate optimization.
• Leadership Potential: As the company grows, there may be opportunities to take on more senior design responsibilities, lead smaller projects, or mentor junior designers.
• Cross-Functional Exposure: Gain experience working across different departments, understanding the interplay between design, marketing, and product development in a FinTech context.
• Industry Expertise: Develop specialized knowledge in FinTech marketing and brand building within the MENA region.

📝 Enhancement Note: While a part-time role, the scope of responsibilities in brand and web development offers substantial growth potential. Candidates can expect to build a strong portfolio with impactful projects and gain valuable experience in a fast-growing FinTech company, which can serve as a springboard for more senior or specialized roles in the future.

🌐 Work Environment

Office Type: Remote-First. While the company has offices in Dubai, Lisbon, Cairo, and Barcelona, the role is primarily remote, offering flexibility in terms of work location. Office Location(s): Dubai, Lisbon, Cairo, Barcelona. Workspace Context:

• Collaborative: The role requires close collaboration with Product Designers and Marketing teams, suggesting a dynamic and interactive remote work environment despite the physical distance.
• Tool-Rich: Access to essential design and development tools (Adobe Creative Cloud, Figma, Webflow) provided by the company ensures a well-equipped workspace.
• Impactful: Working in a startup environment means being part of a team that is actively building and shaping the company's identity and digital presence, offering a sense of purpose and direct contribution.

Work Schedule:

• Part-Time, with a preference for individuals who can align their working hours within ±4 hours of the Dubai time zone (GST, UTC+4) for effective collaboration. This implies a need for availability during core business hours for meetings and urgent tasks, while allowing for flexibility in structuring the remaining work hours.

📝 Enhancement Note: The "remote-first" approach combined with a preferred time zone indicates a hybrid model of flexibility and structured collaboration. Candidates should be comfortable managing their own schedule while ensuring availability for key team interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess foundational skills and relevant experience.
• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, walk through key projects, and discuss their design process, Webflow capabilities, and problem-solving approaches. This may include technical questions related to Webflow, responsive design, and SEO.
• Cross-Functional Interviews: Interviews with Product Designers and Marketing team members to evaluate collaboration skills, communication style, and cultural fit.
• Challenge/Task: A potential design challenge or a small project to assess practical skills, creativity, and ability to meet specific requirements within a given timeframe.
• Final Interview: May involve a conversation with a senior leader to discuss overall fit, career aspirations, and confirm mutual expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your brand design skills, Webflow expertise, and impact on key metrics (conversions, engagement).
• Tell a Story: For each project, clearly articulate the problem, your role, the process, the solution, and the results. Use visuals effectively.
• Highlight Webflow: Showcase specific Webflow features you've utilized, complex interactions, CMS setups, and integrations.
• Demonstrate Responsiveness: Include screenshots or links showing how your designs adapt across different devices.
• Quantify Impact: Whenever possible, include data points or metrics that show the success of your designs (e.g., "increased landing page conversion by X%").
• Keep it Concise: While comprehensive, ensure your portfolio is easy to navigate and highlights your most relevant work upfront.

Challenge Preparation:

• Be prepared for a task that might involve creating a landing page concept in Webflow, designing a set of social media assets, or providing feedback on an existing website.
• Focus on demonstrating your understanding of Pemo's brand and target audience.
• Practice articulating your design choices and how they align with business goals.
• Ensure you can manage your time effectively if a timed challenge is given.

📝 Enhancement Note: The emphasis on a portfolio presentation means candidates must be articulate and prepared to defend their design choices and demonstrate their technical proficiency. Understanding Pemo's business and target audience will be key to excelling in any potential design challenge.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development and maintenance. Proficiency is essential.
• Figma: Primary tool for collaborative design, UI/UX, and potentially prototyping.
• Adobe Creative Suite: Including Photoshop (image editing, mockups), Illustrator (vector graphics, logos, brand assets), and potentially After Effects (motion graphics, animation).

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics for tracking website performance, user behavior, and conversion metrics.
• SEO Tools: Basic understanding of how to use SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) to inform design and content placement.
• A/B Testing Tools: Experience with platforms for conducting A/B tests on landing pages to optimize conversion rates.

CRM & Automation:

• CRM Platforms: Understanding how website data integrates with CRMs (e.g., HubSpot, Salesforce) for lead management.
• Marketing Automation Tools: Familiarity with tools used for email campaigns, lead nurturing, and workflow automation.
• Integration Tools/APIs: Knowledge of how to integrate website forms and data capture with various third-party applications and APIs.

📝 Enhancement Note: Mastery of Webflow, Figma, and Adobe Creative Suite is non-negotiable. Awareness of analytics, SEO, and CRM/automation tools is crucial for understanding how the designer's work contributes to broader marketing and sales operations.

👥 Team Culture & Values

Operations Values:

• Boldness & Ambition: Encouraged to take risks and aim high in design and problem-solving.
• Collaboration: Emphasis on working positively and constructively with colleagues across teams.
• Ego-Free Environment: Prioritizing team success and open feedback over individual ego.
• Continuous Improvement: A drive to constantly enhance brand visuals, web performance, and user experiences.
• Data-Informed Creativity: Balancing creative vision with data analysis to achieve measurable results.

Collaboration Style:

• Cross-functional Integration: Actively working with Product Designers and Marketing teams, requiring strong communication and feedback loops.
• Proactive Communication: Keeping stakeholders informed about project progress, challenges, and design decisions.
• Feedback Incorporation: Openness to receiving and acting on constructive feedback from peers and managers to refine designs and strategies.
• Shared Ownership: Contributing to a collective effort to build Pemo's brand and digital presence.

📝 Enhancement Note: The company culture emphasizes a proactive, collaborative, and results-oriented approach. Candidates who thrive in a dynamic startup environment, are open to feedback, and can communicate effectively across disciplines will be well-suited for this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: Effectively merging creative brand storytelling with the technical demands of SEO and conversion optimization on the Webflow platform.
• Remote Collaboration: Maintaining strong communication and collaboration with a distributed team, ensuring alignment on design vision and project execution.
• Fast-Paced Environment: Adapting to the rapid pace of a growing startup, managing multiple projects, and responding quickly to evolving business needs.
• Technical Integration: Ensuring seamless integration of web forms and data collection with various marketing tools and APIs.

Learning & Development Opportunities:

• Webflow Expertise: Deepen skills in advanced Webflow features, custom code integrations, and complex site builds.
• FinTech Branding: Gain specialized knowledge in building brand identity and marketing campaigns for the FinTech sector in the MENA region.
• CRO & Analytics: Develop expertise in conversion rate optimization and web analytics to drive measurable business impact.
• Product Design Collaboration: Learn best practices in UI/UX design by working closely with experienced Product Designers.

📝 Enhancement Note: This role offers a unique opportunity to grow at the intersection of brand, web development, and performance marketing within the exciting FinTech industry. Candidates can expect to face challenges that foster significant professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for a specific Pemo product, considering both brand aesthetics and conversion goals?" (Focus on process, tools, and metrics).
• "Describe a time you had to balance conflicting feedback from different stakeholders on a design project. How did you resolve it?" (Focus on collaboration and communication).
• "Walk us through a Webflow project where you implemented advanced features or integrations. What were the technical challenges and how did you overcome them?" (Focus on technical skill and problem-solving).

Company & Culture Questions:

• "What do you know about Pemo and our mission in the MENA region? How would your design skills support our goals?" (Focus on research and strategic alignment).
• "How do you prefer to collaborate with marketing and product teams? What's your approach to receiving and giving feedback?" (Focus on team dynamics and cultural fit).
• "How do you measure the success of your brand and web design work? Can you provide an example?" (Focus on impact and metrics).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction, Project 1 (Problem, Role, Solution, Outcome), Project 2, etc., then a summary.
• Narrative: Focus on the story behind each project – the challenges, your creative process, and the results achieved.
• Highlight Key Skills: Explicitly point out where your work demonstrates Webflow proficiency, brand consistency, responsiveness, and conversion optimization.
• Quantify: Use data and metrics to support claims of success.
• Engage: Be prepared to answer questions about your choices and demonstrate enthusiasm for Pemo's mission.

📝 Enhancement Note: Interviewers will be looking for a blend of creative flair, technical Webflow expertise, understanding of marketing objectives, and strong collaboration skills. Demonstrating an ability to translate business needs into effective visual and web solutions is paramount.

📌 Application Steps

To apply for this Brand and Webflow Designer position:

• Submit your application through the provided link on Pemo's Freshteam portal.
• Curate Your Portfolio: Ensure your portfolio prominently features your best brand design work and Webflow projects. Prioritize case studies that highlight conversion optimization, responsive design, and successful campaign asset creation.
• Tailor Your Resume: Highlight keywords from the job description, such as "Webflow," "Brand Design," "Responsive Design," "SEO," "Figma," and "Adobe Creative Suite." Quantify achievements where possible.
• Prepare Your Presentation: Practice walking through your portfolio, focusing on clear communication of your design process, technical skills, and the impact of your work. Be ready to discuss how your skills align with Pemo's goals.
• Research Pemo: Understand Pemo's business, its target audience in the MENA region, and its competitive landscape. Familiarize yourself with their current brand and website to articulate how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.