Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Belgium

Job Type: PART_TIME

Category: Web Design & Development / Creative Operations

Date Posted: April 1, 2026

Experience Level: 0-2 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive specialized data scraping workflows by providing critical thinking, domain expertise, and layout skills for web-ready designs.

• Own the look and feel of all web-based marketing materials, ensuring consistency and alignment with brand ecosystem.

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites from textual copy and outlines.

• Translate brand assets and social media visuals into responsive web layouts and structured components for efficient implementation.

📝 Enhancement Note: This role is specifically focused on the visual design and user experience aspects of marketing and landing pages, requiring a strong understanding of conversion optimization and developer handoff. The integration with AI agents suggests a unique workflow where human design expertise complements automated processes.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The emphasis on "systematic verification" and "enforcing layout quality standards" indicates a need for a detail-oriented designer who can follow and implement established design processes and quality control measures, rather than just creative ideation.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: 1-2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above.

Preferred Skills:

• Strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• A structured, user-centric, and conversion-minded approach to design.

• Strong eye for clarity, white space, and modern web layout trends.

• Self-directed work ethic with the ability to troubleshoot independently and deliver production-ready assets fast.

📝 Enhancement Note: The requirement for "deep proficiency in Figma" and "auto-layout components" points towards an expectation of building and maintaining design systems or component libraries within Figma, enabling scalability and consistency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrated ability to showcase clear hierarchy and strong typography in designs.

• Examples of responsive web layouts and structured components.

• Case studies or examples of seamless handoff to developers or no-code platforms.

Process Documentation:

• Examples of how you prepare and securely package production-ready files.

• Documentation or explanation of your systematic verification process for layout quality standards.

• Showcase of your approach to translating brand assets and social media visuals into web-ready designs.

• Evidence of your user-centric and conversion-minded design methodology.

📝 Enhancement Note: The emphasis on "production-ready files" and "systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends" suggests that candidates should be prepared to demonstrate not just the final design, but also the meticulous process and quality assurance steps involved in their design workflow.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time position with remote work from Belgium, compensation is likely to be project-based or hourly, potentially ranging from €25-€45 per hour, depending on experience and the complexity of projects.

Benefits:

• Fully remote work with flexible scheduling.

• Opportunity to work on a unique hybrid AI + human system (Tendem project).

• Hands-on experience in a rapidly growing field of AI and human expertise collaboration.

• Participation in performance-based bonus programs for high-quality work and consistent delivery.

• Gain a distinctive skill set in a unique hybrid environment.

Working Hours: Part-time, flexible schedule. The role implies a workload that can be managed alongside other commitments, with potential for 10-20 hours per week, adaptable to project needs and candidate availability.

📝 Enhancement Note: The salary range is an estimation based on freelance web design rates in Western Europe, particularly Belgium, for roles requiring 1-2 years of experience and specific software proficiency like Figma. The part-time nature and freelance status mean benefits are typically limited to those listed, with compensation being the primary driver.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, AI, Human Expertise Platforms. Mindrift operates at the intersection of Generative AI and specialized human knowledge, connecting experts with AI projects.

Company Size: Small to Medium-sized (based on the nature of freelance/project-based roles and the Tendem project focus). This suggests a dynamic, potentially fast-paced environment where individual contributions are highly visible.

Founded: Information not directly available, but the focus on AI and innovative platforms suggests a forward-thinking, modern company culture.

Team Structure:

• The Web Designer will collaborate with "Tendem Agents" (AI entities) and likely human project managers or leads.

• The role is part of the Tendem project, suggesting a dedicated project team structure.

Methodology:

• Data-Driven Design: Emphasis on "high-converting layouts" and "conversion-minded approach" implies designs are influenced by performance data.

• Agile Project Execution: The freelance and part-time nature, combined with a focus on "fast delivery," suggests an agile or iterative approach to design projects.

• Hybrid AI + Human Workflow: A core methodology where AI handles repetitive tasks and humans provide specialized expertise and critical thinking.

Company Website: https://www.mindrift.ai/

📝 Enhancement Note: The company's focus on AI and connecting human expertise indicates a culture that values innovation, continuous learning, and leveraging technology to enhance human capabilities. The Tendem project suggests a specific initiative that likely has its own sub-culture and operational cadence.

📈 Career & Growth Analysis

Operations Career Level: This is an early-to-mid-stage freelance role, suitable for individuals transitioning into specialized design roles or seeking flexible, project-based work. It offers practical experience in a niche area of AI-driven workflows.

Reporting Structure: Will likely report to a Project Manager or Lead within the Tendem project, with direct collaboration with AI agents and potentially other designers or developers.

Operations Impact: Directly impacts the effectiveness of marketing pages and landing experiences, influencing conversion rates and brand perception. The visual consistency of web materials contributes to the overall professional image of the Tendem project and Mindrift.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, conversion optimization, and design systems.

• Hybrid AI Workflow Experience: Develop a unique skill set by working in a hybrid AI + human system, which is a growing area in the tech industry.

• Portfolio Expansion: Build a robust portfolio with high-impact marketing and landing page designs for a cutting-edge AI platform.

• Performance-Based Bonuses: Opportunity to earn additional income through demonstrated high-quality work and consistent delivery.

📝 Enhancement Note: While not a traditional corporate career ladder, this freelance role offers significant growth opportunities in specialized design skills and exposure to emerging AI collaboration models, which can be valuable for future career development in the creative tech space.

🌐 Work Environment

Office Type: Fully remote. This role requires a dedicated home office setup with a laptop and stable internet connection.

Office Location(s): Belgium is specified as the required residency. This ensures compliance with local regulations and potentially facilitates any necessary administrative processes.

Workspace Context:

• Autonomy: High degree of autonomy to manage work schedule and environment.

• Tooling: Primary tools will be design software (Figma) and communication platforms.

• Collaboration: Remote collaboration with project managers, developers, and AI agents via digital channels.

Work Schedule: Flexible, part-time. The candidate can set their own hours, provided they meet project deadlines and maintain clear communication regarding availability for critical tasks or discussions.

📝 Enhancement Note: The "fully remote" and "flexible schedule" aspects are key selling points for candidates seeking work-life balance or supplementary income. The requirement for residency in Belgium is a critical compliance point.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Based on resume and portfolio quality, focusing on relevant experience and Figma proficiency.

• Skills Assessment: Likely a brief design exercise or portfolio walkthrough to assess practical skills, design thinking, and understanding of conversion-driven layouts.

• Cultural Fit/Collaboration Discussion: Conversation to understand the candidate's work ethic, communication style, and ability to work independently and collaborate remotely.

• Final Review: Discussion of project specifics, expectations, and terms of engagement.

Portfolio Review Tips:

• Highlight Conversion Focus: Showcase projects specifically designed to drive conversions on landing pages and marketing sites. Quantify results if possible (e.g., "increased conversion rate by X%").

• Demonstrate Figma Mastery: Include examples of complex Figma work, such as auto-layout components, design systems, and responsive designs.

• Showcase Handoff Process: Include examples or explanations of how you prepare and deliver assets for developers, demonstrating your understanding of implementation constraints.

• Emphasize Visual Consistency: Present projects that show a strong understanding of brand guidelines and how to maintain consistency across different digital touchpoints.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type (landing pages, marketing sites) or by skill demonstrated.

Challenge Preparation:

• Design Exercise: Be prepared for a small design task that might involve creating a landing page component or adapting an existing design based on new copy. Focus on responsiveness, clarity, and conversion elements.

• Process Explanation: Be ready to articulate your design process, from receiving a brief to final handoff, emphasizing your quality assurance steps.

• Tool Proficiency: Be prepared to discuss your experience with Figma and other relevant design/handoff tools.

📝 Enhancement Note: The emphasis on "high-converting" and "production-ready files" suggests that interviewers will be looking for practical skills and a process-oriented approach, not just aesthetic talent. The portfolio is critical for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Deep proficiency required for creating scalable, responsive web layouts, auto-layout components, and design systems.

• Design & Prototyping Tools: Other industry-standard design software may be beneficial.

Analytics & Reporting:

CRM & Automation:

Development & Handoff Tools:

• Webflow / Framer: Familiarity with these no-code platforms for implementation is a significant advantage.

• Zeplin / Avocode (or similar): Understanding of developer handoff tools and processes for exporting assets and specifications.

📝 Enhancement Note: Figma is highlighted as the primary tool, indicating a strong preference for candidates who can leverage its advanced features for efficient and scalable design workflows. Knowledge of no-code platforms is a strong bonus, suggesting potential for direct implementation or closer collaboration with developers using these tools.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: Commitment to creating polished, on-brand, and effective web designs.

• Efficiency & Speed: Ability to deliver production-ready assets quickly and reliably.

• User-Centricity: Designing with the end-user and conversion goals in mind.

• Collaboration: Effective communication and teamwork, even in a remote, hybrid environment.

• Adaptability: Willingness to work with AI agents and adapt to evolving project needs.

Collaboration Style:

• Remote & Asynchronous: Expectation of effective communication via digital channels, with an understanding of asynchronous workflows.

• Process-Oriented: Emphasis on structured processes for design, quality assurance, and handoff.

• Feedback Integration: Openness to feedback from project leads and potentially iterative design based on performance data or AI insights.

📝 Enhancement Note: The blend of "human expertise and AI agents" suggests a culture that values both human creativity and the efficiency of AI. Designers are expected to be self-sufficient but also integrated into a larger, technologically advanced workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Design: Effectively integrating human creative input and critical thinking with AI-driven workflows.

• Rapid Iteration: Adapting quickly to feedback and design changes in a fast-paced project environment.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across various digital touchpoints, especially when translating from different source materials.

• Technical Handoff Nuances: Precisely preparing files for developers or no-code platforms to minimize implementation issues.

Learning & Development Opportunities:

• Specialized Design Skills: Enhancing expertise in conversion rate optimization (CRO) design, advanced Figma techniques, and responsive web design patterns.

• AI Collaboration: Gaining unique experience in how human designers can effectively partner with AI tools for creative workflows.

• Industry Trends: Staying updated on modern web design trends, UI patterns, and best practices in digital marketing design.

• Performance Metrics: Learning to design with a clear focus on measurable outcomes and performance data.

📝 Enhancement Note: The role presents a unique challenge in bridging the gap between AI-generated outputs and human-centric, conversion-focused design, offering a distinct learning curve and career differentiator.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from scratch, given only a textual brief." (Focus on user journey, hierarchy, CTA placement, and conversion elements.)

• "How do you ensure visual consistency between a web page design, social media graphics, and other marketing collateral?" (Highlight your approach to brand guidelines and asset translation.)

Company & Culture Questions:

• "What interests you about working with AI agents in a design workflow?" (Show enthusiasm for innovation and hybrid systems.)

• "How do you approach troubleshooting design issues independently?" (Demonstrate self-sufficiency and problem-solving skills.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective (e.g., "increase sign-ups," "drive product awareness") and your role.

• Showcase Process: Briefly explain your design process for key projects, especially how you translated requirements into design solutions.

• Highlight Figma Features: Point out specific Figma techniques used (e.g., auto-layout, component systems, responsive grids) that demonstrate your technical skill.

• Quantify Results (if possible): If you have data on conversion rates or user engagement improvements from your designs, present it clearly.

• Prepare for Technical Questions: Be ready to discuss your understanding of responsive design implementation and developer handoff best practices.

📝 Enhancement Note: Interviewers will likely probe for practical application of design principles, proficiency with Figma, and an understanding of how design contributes to business objectives like conversion rates. Demonstrating a structured approach and an ability to work within specific constraints will be key.

📌 Application Steps

To apply for this freelance operations position:

• Submit your application through the application link provided on Workable.

• Tailor your Resume: Highlight your 1-2 years of experience specifically in web design, UI design, and digital marketing design. Emphasize your proficiency with Figma and any experience with landing pages or marketing websites.

• Curate Your Portfolio: Ensure your portfolio prominently features your best work on landing pages and marketing sites. Clearly label projects and be prepared to discuss your design process, conversion strategies, and Figma usage. Include examples of responsive design and developer handoff preparation.

• Prepare for a Design Discussion: Anticipate questions about your design process, your approach to conversion optimization, and your experience with Figma. Be ready to articulate how your skills align with the responsibilities outlined.

• Research Mindrift & Tendem: Familiarize yourself with Mindrift's mission and the Tendem project (tendem.ai) to understand their goals and target audience, which will inform your responses and demonstrate your genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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