Freelance Senior UX Designer

📍 Job Overview

Job Title: Freelance Senior UX Designer

Company: Radley Yeldar

Location: London, England, United Kingdom

Job Type: TEMPORARY

Category: UX/UI Design & Operations

Date Posted: November 19, 2025

Experience Level: 5-10 Years

Remote Status: Hybrid (Remote with occasional office presence)

🚀 Role Summary

• This role is crucial for defining and executing user experience strategies, focusing on research, IA, and interaction design for client projects.

• The position demands end-to-end project delivery, requiring strong organizational skills and the ability to manage multiple concurrent projects within a fast-paced agency environment.

• You will be instrumental in collaborating with Creative Directors and Front-End Developers to push innovative design solutions and ensure high-quality user-centric outputs.

• The role emphasizes the creation and maintenance of comprehensive UX documentation, setting standards for team consistency and quality.

📝 Enhancement Note: While primarily a UX/UI design role, the emphasis on process documentation, client consultancy, and cross-functional collaboration with development teams positions this as a hybrid role that touches upon operational aspects of project delivery and client management within a creative agency. The "inside IR35" designation also highlights a specific operational and contractual framework for freelance engagements in the UK.

📈 Primary Responsibilities

• Conduct high-value user experience and user research consultancy for a diverse client base.

• Plan, manage, and execute all UX, Information Architecture (IA), and interaction design activities for client projects.

• Develop comprehensive user journey maps, sitemaps, wireframes, personas, functional specifications, and interactive prototypes.

• Ensure the delivery of high-quality UX documentation, establishing and maintaining benchmarks for the design team.

• Collaborate closely with Front-End Developers to explore innovative interaction design possibilities and ensure technical feasibility and quality.

• Identify efficiencies and areas of benefit across digital channels, providing strategic consultation at an ecosystem level.

• Manage digital sales activities, including the preparation and delivery of client pitches and presentations.

• Work effectively with creative briefs, translating client needs into impactful design solutions and inspiring client confidence.

📝 Enhancement Note: The responsibilities outlined go beyond typical design tasks, incorporating elements of client management, strategic digital consultancy, and process standardization, which are core to operations roles. The expectation for "end-to-end project delivery" and "managing multiple projects" directly aligns with operational project management principles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/UI principles and successful project delivery is paramount.

Experience: A minimum of 5-10 years of hands-on experience in UX/UI design, with a proven track record of delivering complex digital projects from conception to completion.

Required Skills:

• Proficient in UX and UI design principles and methodologies.

• Expertise in creating sitemaps, wireframes, user journeys, personas, functional specifications, and prototypes.

• Strong user research and consultancy capabilities.

• Excellent documentation skills, with experience setting quality benchmarks.

• Proficiency with Figma for design and prototyping.

• Familiarity with Jira for project tracking and collaboration.

• Ability to manage multiple projects concurrently and deliver end-to-end.

• Experience working with creative briefs and translating them into design solutions.

Preferred Skills:

• Experience in B2B corporate web design, online reports, intranets, and applications.

• Good understanding of the technical limitations of different platforms, specifically Umbraco.

• Experience using Webflow for website design and development.

• Proficiency with Adobe Creative Suite products (e.g., Photoshop, Illustrator, XD).

• Experience in digital sales activities, including pitching and presenting to clients.

📝 Enhancement Note: The "5-10 years" experience level suggests a Senior role where strategic thinking, process ownership, and mentorship capabilities are expected, aligning with operational leadership qualities. The emphasis on documentation and setting benchmarks implies an operational role in quality assurance and process definition within the design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end UX/UI design projects, demonstrating a clear understanding of user needs and business objectives.

• Case studies that detail the problem, your design process, the solutions implemented, and measurable outcomes.

• Evidence of creating sitemaps, wireframes, user journeys, personas, functional specs, and prototypes.

• Documentation samples that highlight your ability to set quality standards and provide clear design specifications.

Process Documentation:

• Demonstrated ability to document UX processes, workflows, and design decisions clearly and comprehensively.

• Experience in creating functional specifications and user stories that guide development.

• Ability to establish and maintain design documentation standards for consistency and team adherence.

📝 Enhancement Note: The requirement for a portfolio that includes "documentation samples" and "setting quality benchmarks" strongly suggests an operational expectation for standardizing processes and ensuring a high level of output quality, crucial for any operations-focused role. The emphasis on "end-to-end project delivery" also implies a need to showcase process ownership.

💵 Compensation & Benefits

Salary Range: As a freelance, temporary role with an "inside IR35" designation, the compensation will be based on a day rate. Based on industry standards for Senior UX Designers in London with 5-10 years of experience, working on a freelance basis, the estimated day rate would typically range from £400 to £650 per day.

Benefits:

• Flexible working arrangement (hybrid: remote with potential office presence).

• Opportunity to work on diverse client projects within a reputable creative agency.

• Potential for follow-on work or other contract opportunities based on performance and business needs.

• Exposure to high-profile B2B corporate projects.

Working Hours: This is a full-time engagement, estimated at 40 hours per week, for approximately two weeks, with flexibility in daily scheduling.

📝 Enhancement Note: The estimation for the day rate is based on current market data for freelance Senior UX Designers in the London area, considering the "inside IR35" status which typically implies a PAYE-like engagement through an umbrella company or direct employment by the agency, affecting net take-home pay compared to traditional freelance contracts. The provided range reflects typical senior-level freelance rates for specialized creative and operational roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Radley Yeldar operates within the creative, branding, and marketing communications industry, with a strong focus on digital transformation, corporate reporting, and brand strategy. This context means operations professionals are expected to be agile, client-focused, and adept at translating creative concepts into tangible digital products and strategies.

Company Size: Radley Yeldar is part of the larger WPP network, indicating a significant organizational structure with access to extensive resources and a broad client base, while likely maintaining a focused, project-driven team environment for specific engagements. This size offers both stability and opportunities for diverse project exposure.

Founded: Founded in 1990, Radley Yeldar has decades of experience in brand building and communications. This longevity suggests a mature, established organization with robust processes and a deep understanding of client needs and market evolution, particularly in corporate and digital spheres.

Team Structure:

• The UX/UI Designer will work closely with the Creative Director, providing senior design leadership and consultancy.

• Collaboration is expected with front-end developers, requiring clear communication and a shared understanding of design implementation.

Methodology:

• Data-Driven Design: Emphasizing user research and data analysis to inform design decisions and ensure client objectives are met.

• Agile Project Management: Utilizing agile principles for flexible project planning, execution, and adaptation to client feedback and evolving requirements.

• Client-Centric Approach: Focusing on understanding and exceeding client expectations through strategic consultation and high-quality deliverables.

Company Website: https://www.ry.com/

📝 Enhancement Note: The company's background in branding and corporate communications suggests that operations roles require a blend of creative understanding and structured execution. The "inside IR35" classification is a significant operational detail for the candidate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Freelance UX Designer level. In an operational context, this means not only executing design tasks but also contributing to process definition, quality assurance, and potentially mentoring junior team members or consultants. The focus is on delivering complex projects independently and providing strategic design consultancy.

Reporting Structure: The Senior UX Designer will report directly to the Creative Director. This close relationship implies opportunities for high-level strategic input and direct mentorship, with expectations for autonomous work and proactive problem-solving.

Operations Impact: The impact of this role is significant, directly influencing client satisfaction, project success, and the agency's reputation. By delivering exceptional UX/UI and providing strategic consultancy, the designer contributes to client business growth, improved digital product performance, and the agency's ability to win and retain business.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like B2B design, accessibility, or Umbraco platform integration through project work.

• Strategic Consultancy: Develop skills in client advisory and ecosystem-level thinking, potentially leading to more strategic freelance engagements.

• Process Improvement: Contribute to refining design and documentation processes within the agency, enhancing operational efficiency and quality standards.

• Portfolio Enhancement: Build a robust portfolio with high-impact case studies for future freelance opportunities.

📝 Enhancement Note: The "Senior" designation in a freelance context implies a high degree of autonomy and responsibility, often involving oversight of process aspects and strategic contributions that go beyond individual task execution.

🌐 Work Environment

Office Type: The role offers a hybrid work environment, combining remote work flexibility with potential in-office collaboration. This allows for focused individual work at home and team-based synergy or client meetings at the Radley Yeldar office in London.

Office Location(s): The primary office location is London, England, United Kingdom. Specific office details would be provided upon engagement, but being in London offers access to a vibrant professional community and client base.

Workspace Context:

• Remote Flexibility: The ability to work from home provides autonomy and comfort, allowing for optimized personal workflow and time management.

• Collaborative Hub: The office space is likely designed to foster collaboration, brainstorming, and client interactions, offering a change of environment and dedicated resources.

• Tool Accessibility: Access to necessary design and project management tools (Figma, Jira, etc.) is expected, whether working remotely or in the office.

Work Schedule: The role is for approximately two weeks on a full-time basis, with an estimated 40 hours per week. While full-time, there may be flexibility in daily start and end times, common in freelance engagements, allowing for efficient management of personal and professional commitments.

📝 Enhancement Note: The hybrid model and freelance nature imply an environment that values productivity and results, with flexibility in how and where work is accomplished, provided deadlines and quality standards are met.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role and experience level.

• Portfolio Presentation & Discussion: A session where you will present key projects from your portfolio, discuss your design process, research methodologies, and how you approach documentation and collaboration. Be prepared to articulate your contributions and the impact of your work.

• Creative Director Interview: A discussion focused on your strategic thinking, client consultancy approach, understanding of B2B design, and ability to work within an agency structure.

• Technical Discussion (Optional): Potential brief discussion with developers or project managers on technical considerations or platform familiarity (e.g., Umbraco, Webflow).

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your senior-level UX/UI capabilities, particularly those with a strong B2B focus or complex user journeys.

• Highlight Process & Documentation: For each project, clearly outline your UX process, including user research, IA, wireframing, prototyping, and crucially, your approach to documentation and setting quality standards.

• Showcase Collaboration: Include examples or descriptions of how you collaborated with developers, clients, and other stakeholders.

• Quantify Impact: Wherever possible, include metrics or qualitative feedback that demonstrate the success and business impact of your designs.

• Day Rate Clarity: Be prepared to state your day rate clearly and justify it based on your experience and the scope of the role.

Challenge Preparation:

• Case Study Deep Dive: Be ready to walk through a specific project in detail, explaining your rationale behind key design decisions and problem-solving approaches.

• Client Scenario: Anticipate questions about how you would handle a challenging client brief or a difficult stakeholder conversation.

• Technical Acumen: Prepare to discuss your understanding of platform limitations and how you ensure designs are technically feasible.

📝 Enhancement Note: The emphasis on portfolio presentation and "documentation and setting quality standards" means candidates should be prepared to showcase not just visual design but also their operational rigor in process management and documentation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and interface design. Proficiency is required.

• Jira: Necessary for project tracking, task management, and team collaboration. Familiarity is required.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools (Bonus):

• Webflow: Experience is considered a bonus, indicating a broader skill set in web design and development platforms.

• Adobe Creative Suite (Photoshop, Illustrator, XD): Proficiency in these tools is a plus, offering flexibility in design execution.

📝 Enhancement Note: The explicit mention of Figma and Jira highlights the core digital tools expected for this role, emphasizing the need for candidates to be proficient in modern design and project management software.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, well-documented design solutions that meet and exceed client expectations.

• Client Focus: Prioritizing client needs and objectives, acting as a trusted advisor and partner throughout the design process.

• Collaboration & Communication: Fostering open communication and teamwork with internal teams and clients to ensure project alignment and success.

• Innovation & Problem-Solving: A proactive approach to identifying challenges and developing creative, effective solutions through design.

• Process Rigor: Upholding standards for documentation, research, and design quality to ensure consistency and reliability.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with Creative Directors and Front-End Developers, bridging the gap between strategy, design, and implementation.

• Client Partnership: Engaging clients as collaborators, seeking their input and feedback to co-create successful outcomes.

• Knowledge Sharing: Contributing to a culture of learning by sharing insights from user research, design best practices, and project learnings.

📝 Enhancement Note: The emphasis on "process rigor" and "documentation" within the values suggests that operational discipline is as important as creative output in this agency's culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Tight Timeline: Completing comprehensive UX/UI work within a two-week timeframe requires exceptional efficiency and prioritization skills.

• Diverse Client Needs: Adapting quickly to varied client briefs and industries, from corporate B2B to digital reports.

• Balancing Innovation and Constraints: Pushing creative boundaries while adhering to technical limitations and client budgets.

• Documentation Standards: Ensuring all documentation meets agency-level quality and serves as a clear benchmark for others.

Learning & Development Opportunities:

• Project Exposure: Gaining experience with a range of B2B and corporate digital projects.

• Mentorship: Learning from experienced Creative Directors and potentially senior developers.

• Process Refinement: Opportunity to influence and refine documentation and design processes.

• Networking: Building professional relationships within a well-established creative agency and its client network.

📝 Enhancement Note: The primary challenge revolves around operational efficiency and the ability to maintain high standards under time pressure, typical of demanding freelance engagements.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX project you managed end-to-end. What were the key challenges, and how did you ensure high-quality documentation and collaboration with developers?"

• "How do you approach user research and translate findings into actionable design strategies for a B2B client?"

• "Walk me through your process for creating sitemaps, wireframes, and prototypes. How do you ensure these artifacts effectively communicate your design intent?"

Company & Culture Questions:

• "What interests you about Radley Yeldar and this specific freelance opportunity?"

• "How do you ensure your design work aligns with a client's brand identity and business objectives?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the client's problem, your role, your specific UX process (research, IA, wireframing, prototyping), how you handled documentation, and the final outcome/impact.

• Emphasize Operational Rigor: Highlight your ability to manage projects, document thoroughly, and collaborate effectively. Show, don't just tell, how you set quality standards.

• Be Ready for Technical Questions: Prepare to discuss your understanding of platform limitations (like Umbraco) and how you communicate technical feasibility to clients.

• State Your Day Rate Confidently: Be prepared to discuss your day rate and justify it based on your senior-level experience and the value you bring.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also operational maturity, project management capabilities, and a clear understanding of process and documentation standards.

📌 Application Steps

To apply for this freelance operations and design position:

• Submit your application through the Workable platform, including your CV and a link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features case studies that demonstrate your end-to-end project management, user research, UX/UI design, and crucially, your documentation process and ability to set quality standards. Tailor your presentation to highlight B2B and corporate project experience.

• Resume Optimization: Update your resume to clearly articulate your years of experience, specific skills in Figma and Jira, and highlight achievements related to project delivery, client consultancy, and process improvement. Use keywords like "UX Design," "Interaction Design," "User Research," "Documentation," "Project Management," and "Client Consultancy."

• Day Rate Preparation: Clearly define your expected day rate based on your experience and the role's requirements. Be ready to discuss this during the interview process.

• Company Research: Familiarize yourself with Radley Yeldar's work, client base, and industry focus. Understand their approach to branding, digital transformation, and corporate communications to better align your responses and showcase your understanding of their operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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