Freelance Product Designer

📍 Job Overview

Job Title: Freelance Product Designer Company: Greenfix Property Care Location: Remote Job Type: Project-Based / Freelance Category: Product Design / Packaging Design Date Posted: 2025-10-23 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Creative Packaging & Label Design: Lead the conceptualization and execution of innovative, visually arresting packaging and product labels for fresh produce, focusing on brand differentiation and shelf appeal.
• Brand Elevation through Visuals: Translate core brand values of innovation, sustainability, and premium quality into compelling visual narratives across all product touchpoints.
• Retail & Marketing Asset Creation: Develop impactful in-store promotional materials, display stands, and digital assets that drive customer engagement and support marketing campaigns.
• Trend Integration & Innovation: Proactively research and integrate global design trends, particularly within the FMCG and fresh produce sectors, to recommend cutting-edge techniques and materials.

📝 Enhancement Note: The role is explicitly freelance and project-based, indicating a need for a designer who can manage their own workflow and deliver high-quality results within defined project timelines, rather than a traditional full-time employee. The emphasis on "pushing boundaries" and transforming "ordinary packaging" suggests a need for a designer with a strong conceptual and innovative approach, not just execution skills.

📈 Primary Responsibilities

• Packaging & Label Design:
  • Create bold, eye-catching, and innovative packaging designs for fresh produce and related products.
  • Design product labels that are visually appealing, informative, and compliant with food-labeling regulations.
  • Develop sustainable packaging concepts that align with environmental goals and stand out in the FMCG market.
• Creative Storytelling:
  • Translate brand values and product positioning into striking visual narratives that resonate with consumers.
  • Present multiple design options and creative directions for each project, justifying design choices with strategic rationale.
• Retail & Marketing Assets:
  • Design engaging in-store promotional materials, display stands, and point-of-sale visuals.
  • Produce digital-ready assets for e-commerce platforms and marketing campaigns.
• Trend & Innovation Focus:
  • Stay abreast of global design trends, especially in FMCG and fresh produce markets.
  • Recommend cutting-edge design techniques and materials to provide a competitive edge.

📝 Enhancement Note: The responsibilities highlight a dual focus on both aesthetic appeal and functional compliance (label regulations, sustainability). The expectation to present multiple design options suggests a collaborative process involving client feedback and iterative refinement.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Graphic Design, Product Design, or a related field is typical for this level of work. Experience: 2-5 years of proven experience as a Product Designer or Packaging Designer, with a strong preference for candidates with experience in the FMCG or fresh produce industries.

Required Skills:

• Proven experience as a Product Designer or Packaging Designer.
• A strong portfolio showcasing bold, innovative, and high-impact designs, preferably in FMCG or fresh produce.
• Expertise in Adobe Illustrator, Photoshop, InDesign.
• Proficiency in Figma or equivalent design collaboration tools.
• Strong understanding of packaging structures, color psychology, and visual hierarchy.
• Ability to think differently and deliver designs that stand out.
• Self-driven, detail-oriented, and comfortable working in fast-paced environments.
• Excellent communication skills and ability to meet deadlines without compromising creativity.

Preferred Skills:

• Familiarity with sustainable packaging trends.
• Knowledge of food-labeling regulations.
• Experience with 3D rendering software for mockups.
• Understanding of printing processes and material limitations.

📝 Enhancement Note: The emphasis on a "killer portfolio" and specific software proficiency (Adobe Suite, Figma) is critical. The "2-5 years" experience level suggests a need for someone who is beyond entry-level but not yet a senior art director, capable of independent work and conceptualization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of packaging and product label designs, demonstrating versatility in concept and execution.
• Include case studies that detail the design process, from initial brief and concept development to final output.
• Highlight projects that involved innovative solutions or pushed creative boundaries within the FMCG or fresh produce sectors.
• Demonstrate an understanding of brand integration, ensuring designs align with brand identity and target audience.
• Present projects that address sustainability considerations or regulatory compliance.

Process Documentation:

• For each portfolio piece, be prepared to articulate your design process, including research, ideation, prototyping, and refinement stages.
• Be ready to discuss how you approach translating client briefs and brand objectives into tangible design solutions.
• Demonstrate an understanding of how your designs consider manufacturing constraints, material properties, and end-user experience.

📝 Enhancement Note: As this is a freelance role, the portfolio is the primary tool for demonstrating capability. The company is looking for a designer who can not only produce visually appealing work but also articulate the strategic thinking behind their design choices.

💵 Compensation & Benefits

Salary Range: As this is a freelance, project-based role, compensation will be negotiated based on the scope of the project, the designer's experience, and the estimated hours required. For a mid-level designer in Saudi Arabia with 2-5 years of experience, project rates could range from $40-$80+ USD per hour, or a fixed project fee negotiated based on deliverables. Benefits:

• Flexibility: Work remotely on a project basis, offering significant control over schedule and work-life balance.
• Creative Freedom: Opportunity to work on innovative projects with a focus on pushing design boundaries.
• Impactful Work: Directly contribute to the visual identity and market presence of a growing fresh produce company.
• Industry Exposure: Gain experience in the dynamic FMCG and fresh produce sectors.

Working Hours: Project-based, with an estimated 40 hours of work per project, but actual hours may vary. The designer is expected to manage their time effectively to meet project deadlines.

📝 Enhancement Note: Salary estimation is based on typical freelance rates for mid-level designers in regions with similar cost of living to Saudi Arabia, adjusted for remote work and project scope. Freelance roles typically do not include traditional employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fresh Produce / FMCG (Fast-Moving Consumer Goods) Company Size: Not explicitly stated, but implied to be a growing company needing external design support. This suggests a potentially agile and evolving organizational structure. Founded: Not specified, but the description suggests an established company focused on quality and innovation.

Team Structure:

• The designer will likely work closely with marketing, product development, and potentially operations teams to ensure designs meet business objectives and regulatory requirements.
• As a freelance role, direct reporting lines may be less defined, with project managers or marketing leads serving as primary points of contact.
• Collaboration will be crucial, requiring clear communication and proactive engagement with internal stakeholders.

Methodology:

• Emphasis on delivering "premium-quality fruits and vegetables" with a focus on "innovation, sustainability, and visual appeal."
• Design process likely involves iterative feedback loops and a strong emphasis on translating brand values into tangible product experiences.
• A data-driven approach to understanding market trends and consumer preferences might be employed in conjunction with creative ideation.

Company Website: https://jobs.greenfixpropertycare.co

📝 Enhancement Note: The company's focus on "innovation, sustainability, and visual appeal" suggests a culture that values forward-thinking design and ethical practices. The freelance nature of the role implies a need for self-starters who can integrate into project teams as needed.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level opportunity for a freelance Product Designer, focusing on specialized project execution within the FMCG sector. It's an opportunity to build a portfolio with impactful client work. Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or a designated Project Lead within Greenfix Property Care, depending on project management structure. Operations Impact: This role has a direct impact on the marketability and perceived quality of Greenfix's fresh produce. Strong design can influence consumer purchasing decisions, enhance brand recognition, and differentiate products from competitors on crowded shelves.

Growth Opportunities:

• Portfolio Expansion: Secure high-profile projects that can be added to a professional portfolio, showcasing success in the FMCG/fresh produce industry.
• Client Relationships: Develop long-term working relationships with Greenfix Property Care, potentially leading to repeat projects or referrals.
• Skill Specialization: Deepen expertise in sustainable packaging design and food-labeling regulations through project application.
• Industry Insights: Gain valuable experience and insights into the operational and marketing strategies of a fresh produce business.

📝 Enhancement Note: For a freelance designer, growth is typically measured by portfolio strength, client acquisition, and the ability to take on more complex or high-value projects. This role offers a chance to specialize within a specific, dynamic industry.

🌐 Work Environment

Office Type: Fully Remote. Office Location(s): Remote from anywhere, though the company is based in Saudi Arabia. Workspace Context:

• The designer will operate within their own established remote workspace, requiring reliable internet access and necessary design software.
• Collaboration will primarily occur through digital channels (email, video conferencing, project management tools).
• The environment demands strong self-discipline, time management, and proactive communication to ensure seamless integration with the Greenfix team.

Work Schedule: Flexible, project-based. While specific hours are not mandated, designers must be available for meetings and responsive to communication during core business hours relevant to the company's operations (likely aligned with Saudi Arabia time zones, Asia/Riyadh) to facilitate effective collaboration and timely delivery.

📝 Enhancement Note: The remote nature requires strong self-management skills. Availability for communication during shared working hours is crucial for effective project collaboration, even if the work itself can be done at any time.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for relevant experience and design style.
• Portfolio Presentation: Candidates will likely be asked to present their portfolio, highlighting relevant projects and discussing their design process and rationale.
• Skills Assessment: A potential design challenge or case study focused on packaging or label design for fresh produce.
• Team/Stakeholder Interview: Discussion about collaboration style, communication, and fit with the company's innovative and quality-focused approach.
• Contract Negotiation: Finalizing project scope, deliverables, timeline, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with FMCG packaging and fresh produce design.
• Showcase Innovation: Emphasize projects where you pushed creative boundaries, introduced novel concepts, or utilized unique materials.
• Detail Your Process: For each project, explain your approach, from understanding the brief and target audience to concept development, iteration, and final execution. Use visual aids to illustrate your process.
• Highlight Impact: If possible, include metrics or qualitative feedback demonstrating how your designs contributed to brand recognition, shelf appeal, or sales.
• Address Sustainability/Compliance: If you have experience with sustainable packaging or regulatory considerations, make sure to highlight it.

Challenge Preparation:

• Be prepared for a hypothetical design task related to creating packaging or a label for a specific type of produce.
• Focus on your problem-solving approach: how you'd research the product, target market, and competitive landscape.
• Outline your ideation process and how you'd develop multiple creative directions.
• Practice articulating your design choices and their strategic justification clearly and concisely.

📝 Enhancement Note: The emphasis on a "killer portfolio" means it should be the central focus of the application. Be prepared to defend your design choices with strategic reasoning, not just aesthetic preferences.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector-based design, logo creation, and detailed illustration work.
• Adobe Photoshop: Crucial for image manipulation, texture creation, and preparing raster graphics.
• Adobe InDesign: Useful for layout design, especially for multi-panel packaging or multi-page marketing materials.
• Figma: Highly preferred for collaborative design, prototyping, and handoff to developers (if digital assets are part of the scope).

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts sales, brand perception, and consumer engagement is beneficial. Familiarity with analytics dashboards or reporting tools (e.g., Google Analytics for digital assets) can be an advantage.

CRM & Automation: Not directly applicable to this design role, but understanding how marketing assets are deployed can be helpful.

📝 Enhancement Note: Proficiency in Adobe Illustrator and Photoshop is non-negotiable for packaging and label design. Figma is increasingly important for collaborative workflows and digital asset creation.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to create novel solutions and push design boundaries.
• Quality: Commitment to delivering premium products and visually appealing designs.
• Sustainability: A focus on environmentally conscious practices in packaging and operations.
• Visual Appeal: High importance placed on aesthetics and creating impactful brand experiences.
• Detail-Oriented: Meticulous attention to detail in design execution, ensuring accuracy and compliance.

Collaboration Style:

• Collaborative, with a need for clear and consistent communication between the freelance designer and internal teams.
• Expectation of proactive engagement, timely feedback, and a willingness to iterate on designs based on constructive criticism.
• The company values designers who can translate brand objectives into creative solutions and articulate their vision effectively.

📝 Enhancement Note: The company's stated values (innovation, sustainability, visual appeal) should be reflected in the designer's portfolio and communication style. Demonstrating an understanding of these values will be key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Meeting regulatory requirements (food labeling) and sustainability goals while producing innovative designs.
• Fast-Paced Environment: Adapting to the dynamic nature of the FMCG sector and delivering high-quality work under tight deadlines.
• Brand Consistency: Ensuring all designs align with the established brand identity while also pushing creative limits.
• Remote Collaboration: Effectively communicating and collaborating with a remote team to achieve project goals.

Learning & Development Opportunities:

• Specialization: Deepen expertise in sustainable packaging design and food-labeling regulations within the fresh produce industry.
• Industry Exposure: Gain insights into the operational and marketing strategies of a leading fresh produce company.
• Portfolio Enhancement: Develop a strong portfolio with impactful projects for a reputable brand in a competitive market.
• Client Management: Hone skills in managing client expectations, project scope, and delivery timelines in a freelance capacity.

📝 Enhancement Note: The challenges presented offer opportunities for skill development. Recognizing these challenges and framing how your experience can overcome them will be advantageous during the application process.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing packaging for a new line of organic berries, focusing on freshness and sustainability?" (Assesses approach to product, target audience, and brand values.)
• "Describe a time you had to balance creative vision with strict regulatory requirements. How did you achieve both?" (Evaluates problem-solving and adherence to constraints.)
• "How do you stay updated on the latest design trends in FMCG packaging, and how have you incorporated them into your work?" (Gauges industry awareness and innovative application.)

Company & Culture Questions:

• "What are your thoughts on our current brand aesthetic, and how might you evolve it while maintaining our core values of quality and innovation?" (Tests understanding of brand and strategic design thinking.)
• "How do you prefer to collaborate with marketing teams and other stakeholders in a remote setting?" (Assesses communication and teamwork skills.)
• "How do you ensure your designs have a tangible impact on consumer perception and purchasing decisions?" (Focuses on results-oriented design and understanding of market dynamics.)

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, craft a narrative that explains the problem, your creative solution, and the outcome.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.
• Focus on Process: Be prepared to walk through your design process, highlighting key decisions and iterations.
• Quantify Impact: If possible, use data or client testimonials to demonstrate the success of your designs.
• Tailor to the Role: Emphasize projects most relevant to FMCG, fresh produce, packaging, and sustainability.

📝 Enhancement Note: Be ready to discuss specific design choices and the strategic thinking behind them. The company is looking for a designer who is not only creative but also a strategic partner.

📌 Application Steps

To apply for this freelance product design position:

• Submit your application through the provided link on the Greenfix Property Care careers page.
• Curate Your Portfolio: Select your most relevant and impactful design projects, with a strong emphasis on FMCG or fresh produce packaging and labeling. Ensure it showcases innovation and a strong understanding of brand identity.
• Tailor Your Resume/CV: Highlight experience in product design, packaging design, relevant software proficiency (Adobe Suite, Figma), and any experience within the FMCG or fresh produce sectors.
• Prepare Your Pitch: Be ready to articulate your design philosophy, your process, and how your skills align with Greenfix's focus on innovation, sustainability, and visual appeal.
• Research Greenfix Property Care: Understand their brand, their commitment to quality, and their market position to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a freelance design role. All details should be verified directly with Greenfix Property Care during the application and interview process.