Freelance - Designer

📍 Job Overview

Job Title: Freelance - Designer

Company: RAPP

Location: Dallas - RAPP

Job Type: CONTRACTOR

Category: Creative Operations / Design Operations

Date Posted: 2025-08-15T17:50:02

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the execution of high-quality, creative, and professional-looking marketing and communications materials within a precision marketing agency.

• It requires close collaboration with creative directors, art directors, and writers to develop innovative creative work for clients.

• Key responsibilities include designing across digital and traditional mediums, generating innovative ideas, and managing workflow efficiently for timely project delivery.

• The position demands a strong artistic vision, flexibility, and comfort in presenting ideas to colleagues and executives.

📝 Enhancement Note: While labeled "Freelance," the description implies a consistent, project-based engagement that might evolve into a more structured freelance or contract role. The emphasis on collaboration and client work suggests a need for strong stakeholder management skills, typical in operations-adjacent roles.

📈 Primary Responsibilities

• Execute creative designs that align with client strategy across all media channels, ensuring brand consistency and campaign objectives are met.

• Develop designs for both digital platforms (websites, social media, email campaigns) and traditional mediums (print collateral, direct mail).

• Generate innovative and compelling design concepts that elevate client brands and campaign effectiveness.

• Manage the complete design workflow efficiently, taking ownership of project timelines and ensuring punctual delivery of all creative assets.

• Collaborate closely with Creative Directors and Art Directors to refine concepts and produce exceptional, on-brand creative work.

• Work in partnership with creative teams, client services, and core creative departments to achieve optimal solutions for assigned projects, ensuring seamless integration of design elements with overall campaign strategy.

📝 Enhancement Note: The responsibilities highlight a need for not just design execution but also strategic thinking and project management. This suggests that candidates successful in this role will demonstrate an understanding of how their design output impacts broader marketing and GTM strategies, a key aspect of operations-focused roles.

🎓 Skills & Qualifications

Education: Bachelor’s Degree or equivalent practical experience in Design, Fine Arts, Marketing, or a related field.

Experience: 2-5 years of experience in creative advertising or marketing environments, with a proven track record of working on a diverse range of brands and campaigns. Ecommerce experience is considered a significant plus.

Required Skills:

• Expert command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for design execution and asset creation.

• Strong proficiency in Figma for collaborative design workflows, prototyping, and UI/UX design.

• Deep understanding of web standards and digital best practices to ensure designs are optimized for online performance and user experience.

• Exceptional attention to detail in all aspects of design, from typography and layout to color theory and asset production.

• Strong interpersonal skills for effective collaboration with cross-functional teams and stakeholders.

Preferred Skills:

• Familiarity with HTML, CSS, and various prototyping tools to understand technical constraints and opportunities in digital design.

• Design acumen in PowerPoint and Keynote for creating presentations and internal/client-facing materials.

• Experience with e-commerce design principles and best practices for online retail environments.

📝 Enhancement Note: The emphasis on tools like Figma and proficiency in web standards points to a role that bridges creative execution with digital marketing operations, requiring an understanding of how designs translate into functional online experiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A solid and diverse portfolio showcasing a wide range of digital work across various channels (web, social, email, ads).

• Examples demonstrating an ability to translate creative briefs into visually compelling and strategically sound designs.

• Case studies that highlight the design process, problem-solving approaches, and the impact of design decisions on campaign objectives or user engagement.

Process Documentation:

• While not explicitly required, candidates who can articulate their design process, from brief interpretation to final asset delivery, will be highly valued.

• Demonstrating a structured approach to managing design projects, including feedback incorporation and version control, is crucial.

📝 Enhancement Note: For a "Freelance - Designer" role, a portfolio is paramount. The expectation is not just a collection of work, but a demonstration of a design process that is efficient, collaborative, and outcome-oriented, aligning with operational excellence in creative delivery.

💵 Compensation & Benefits

Salary Range: $34.53 - $49.73 per hour. This range is specific to the Dallas location and considers factors such as skill set, experience, training, and certifications.

Benefits:

• Health, Vision, and Dental Insurance

• 401(k) plan

• Stock Options

• Healthcare & Dependent Flexible Spending Accounts

• Paid Time Off: Vacation days, Sick days, Personal days, and Positive Activism days

• Paid Parental Leave

• Disability Benefits

Working Hours: The position is described as exempt, suggesting a typical full-time commitment of 40 hours per week, with flexibility inherent in a hybrid model.

📝 Enhancement Note: The provided salary range is a competitive hourly rate for a mid-level designer in Dallas, reflecting the specialized skills required. The comprehensive benefits package is notable for a freelance/contract role, indicating a strong commitment to employee well-being and long-term engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Precision Marketing / Advertising. RAPP operates as a global, next-generation precision marketing agency, leveraging data, creativity, technology, and empathy to drive client growth.

Company Size: Part of Omnicom's Precision Marketing Group, RAPP comprises over 2,000+ creatives, technologists, strategists, and data/marketing scientists across more than 15 global markets.

Founded: RAPP's founding date isn't specified, but its affiliation with Omnicom (founded in 1985) suggests a well-established entity with a robust global presence and a history of innovation in marketing.

Team Structure:

• The designer will be part of the award-winning Creative team in Dallas.

• They will work closely with the Creative Director, Art Director, and Writer, indicating a collaborative creative pod structure.

Methodology:

• RAPP champions individuality in marketing solutions, adapting to individual needs, behaviors, and aspirations.

• The agency focuses on creating value from personal brand experiences through connected data, connected content, and connected decisioning.

• They emphasize a data-driven approach, with data analysts identifying customer profiles, strategists understanding needs, and creatives/technologists delivering solutions.

Company Website: www.rapp.com

📝 Enhancement Note: RAPP's positioning as a "next-generation precision marketing agency" implies a forward-thinking culture that blends creativity with data science and technology. The focus on individual customer experiences suggests a nuanced and empathetic approach to marketing, which designers should reflect in their work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Freelance Designer, requiring 2-5 years of experience. It offers an opportunity to gain exposure to a wide range of clients and projects within a leading precision marketing agency.

Reporting Structure: The designer will report to and work closely with the Creative Director and Art Director, integrating into a project-based team structure.

Operations Impact: Designers at RAPP contribute directly to the execution of client marketing campaigns, impacting brand perception, customer engagement, and ultimately, client growth. Their work is a critical component of the agency's ability to deliver "connected content" and "connected experiences."

Growth Opportunities:

• Develop a diverse portfolio by working on various brands and campaign types across digital and traditional media.

• Enhance skills in collaborative design workflows and gain experience with cutting-edge tools like Figma.

• Potentially build a long-term freelance relationship with RAPP, leading to more consistent project opportunities.

• Gain exposure to precision marketing strategies and data-informed creative development.

📝 Enhancement Note: While a freelance role typically offers less structured career progression than a full-time position, the opportunity to work with a reputable agency like RAPP provides significant portfolio enhancement and skill development, which can be leveraged for future opportunities in creative operations or design leadership.

🌐 Work Environment

Office Type: RAPP operates with a hybrid work model, balancing in-person collaboration with flexibility.

Office Location(s): Dallas - RAPP.

Workspace Context:

• The hybrid model allows for up to two days per week working from home, with the remaining days spent in the Dallas office to foster in-person connections and collaboration.

• This environment is conducive to creative brainstorming, team feedback sessions, and direct interaction with creative leadership.

• Access to agency resources, including technology and established workflows, is implied.

Work Schedule: The role is likely structured around project deadlines, with a standard 40-hour work week, offering some flexibility in task management within the hybrid framework.

📝 Enhancement Note: The hybrid model is designed to facilitate the "connectedness" that RAPP values. For a designer, this means opportunities for spontaneous creative collaboration and mentorship from senior team members, alongside the flexibility to focus on detailed design work in a home environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the provided link.

• Portfolio Review: Initial screening will heavily focus on the quality, diversity, and strategic relevance of the candidate's portfolio.

• Creative/Technical Interview: Expect discussions about design philosophy, creative process, experience with specific tools (Adobe Suite, Figma), and ability to execute on briefs.

• Collaboration/Fit Assessment: Interviews may include discussions about teamwork, communication style, and ability to work within a hybrid model and agency structure.

• Potential Creative Challenge: While not explicitly stated, a design exercise or case study presentation might be part of the process to evaluate problem-solving and execution skills.

Portfolio Review Tips:

• Curate your portfolio to highlight your strongest digital work, showcasing a range of styles and project types relevant to advertising and marketing.

• Include case studies that explain the context of the project, your role, the creative challenges, your process, and the results or impact of your design.

• Ensure your portfolio is easily accessible (e.g., a personal website or a well-organized PDF/online platform) and clearly demonstrates your proficiency with Adobe Creative Suite and Figma.

Challenge Preparation:

• If a creative challenge is presented, focus on understanding the brief thoroughly, developing a clear strategic approach, and executing a polished design solution within the given timeframe.

• Be prepared to articulate your design decisions and rationale, demonstrating how your solution meets the objectives and aligns with the brand.

📝 Enhancement Note: The interview process will heavily weigh the portfolio as a demonstration of operational capability in design. Candidates should prepare to discuss their process, tool proficiency, and how they manage creative projects from conception to completion, mirroring operational best practices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design, illustration, and layout tasks. Proficiency is expected at an expert level.

• Figma: A key tool for UI/UX design, prototyping, and collaborative workflows. Strong skills are required.

Analytics & Reporting:

CRM & Automation:

Other Potentially Relevant Tools:

• PowerPoint & Keynote: For presentation design.

• HTML & CSS: Basic understanding is a bonus for digital design context.

• Prototyping Tools: Beyond Figma, any additional prototyping tool experience is a plus.

📝 Enhancement Note: The core technology stack is centered around design execution and collaboration. Mastery of Adobe Creative Suite and Figma is critical, indicating a need for designers who are not only creative but also technically adept in modern digital design workflows.

👥 Team Culture & Values

Operations Values:

• Precision & Empathy: RAPP values precision in marketing solutions and empathy in customer engagement, suggesting a culture that balances data-driven strategy with human-centric design.

• Growth & Value Creation: The agency is focused on activating growth and creating value from personal brand experiences, indicating a results-oriented and client-focused environment.

• Individuality & Adaptability: Championing individuality in solutions requires designers to be adaptable and creative in meeting diverse client needs.

• Collaboration & Connection: The hybrid model and emphasis on "superconnectors" highlight the importance of teamwork and cross-functional synergy.

Collaboration Style:

• Designers are expected to work closely and collaboratively with creative directors, art directors, writers, client services, and other creative departments.

• An iterative approach is encouraged, with an expectation to propose multiple solutions and push for constant improvement.

• Open communication and the ability to present and receive feedback constructively are key.

📝 Enhancement Note: The company culture emphasizes a blend of analytical rigor and creative flair, typical of modern marketing agencies. Designers should demonstrate an ability to collaborate effectively within a team structure and contribute to a culture of continuous improvement and client-centricity.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to diverse client briefs and brand guidelines quickly and effectively.

• Balancing creative innovation with strategic objectives and client expectations.

• Managing multiple projects and deadlines simultaneously in a fast-paced agency environment.

Learning & Development Opportunities:

• Gain hands-on experience with a variety of clients and industries within the precision marketing landscape.

• Develop advanced skills in collaborative design tools such as Figma.

• Enhance understanding of how creative execution integrates with data-driven marketing strategies.

• Build a strong portfolio and professional network within a leading global agency.

📝 Enhancement Note: This role presents an excellent opportunity for a freelance designer to expand their portfolio and client experience within a specialized marketing field. The challenges are typical of agency work, offering significant growth potential for those who can adapt and excel.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final execution." (Focus on workflow, collaboration, and problem-solving).

• "How do you ensure your designs are both creatively innovative and strategically aligned with client objectives?" (Highlight conceptual thinking and strategic application of design).

• "Walk us through a project in your portfolio where you had to overcome a significant design challenge." (Demonstrate resilience, problem-solving, and iteration).

Company & Culture Questions:

• "What interests you about RAPP and our approach to precision marketing?" (Research RAPP's capabilities and recent work).

• "How do you approach collaboration with writers, art directors, and client services teams?" (Emphasize teamwork and communication).

Portfolio Presentation Strategy:

• Be prepared to present 2-3 key projects from your portfolio in detail.

• For each project, clearly articulate the client's objective, your role, the creative process, the tools used, and the outcome.

• Emphasize how your designs solved a specific problem or met a business need.

• Be ready to discuss your proficiency with Adobe Creative Suite and Figma, and how you leverage these tools for efficiency and impact.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also project management capabilities, collaborative spirit, and an understanding of marketing strategy – qualities that bridge creative execution with operational efficiency.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features your strongest digital design work, specifically highlighting projects that showcase your proficiency with Adobe Creative Suite and Figma. Include case studies that detail your design process and impact.

• Resume Optimization: Tailor your resume to emphasize your 2-5 years of experience in advertising/marketing, relevant skills (Figma, Adobe Suite, web standards), and any ecommerce experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative problem-solving abilities, and collaborative approach. Be ready to walk through specific portfolio pieces and discuss how your work aligns with RAPP's precision marketing philosophy.

• Company Research: Familiarize yourself with RAPP's work, client portfolio, and its position within the Omnicom Precision Marketing Group to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.