Framer Website Designer

📍 Job Overview

Job Title: Framer Website Designer

Company: Air Apps

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Web Design & Development (Operations Support)

Date Posted: 2026-04-24

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Core Function: Design and construct visually compelling, high-performing websites and landing pages using the Framer platform.

• Collaborative Environment: Work closely with SEO professionals, marketing, product, and engineering teams to ensure seamless web experiences aligned with brand vision and business objectives.

• Performance Optimization: Implement designs with a strong emphasis on search engine optimization (SEO), loading speed, and accessibility standards.

• Brand Stewardship: Maintain and evolve the visual identity of Air Apps' web presence, ensuring consistency with brand guidelines and messaging.

• Data-Informed Iteration: Utilize site analytics and user behavior data to drive iterative improvements and A/B testing initiatives.

📝 Enhancement Note: While the primary focus is Framer website design, this role supports critical Go-To-Market (GTM) operations by creating and optimizing digital assets that drive user acquisition and engagement. The emphasis on SEO, performance, and analytics positions this as a key operational support function within the marketing and GTM teams. The salary range provided is in USD, which is a common practice for international tech companies, but local UK salary benchmarks should also be considered.

📈 Primary Responsibilities

• Design, build, and launch responsive, accessible, and engaging websites and landing pages leveraging the full capabilities of the Framer platform.

• Collaborate intimately with SEO specialists to ensure all web pages meet stringent performance, accessibility (WCAG), and search engine optimization standards from inception.

• Partner with brand, marketing, and product stakeholders to translate business objectives, user needs, and messaging into effective web designs.

• Develop and maintain a library of modular components and reusable templates to ensure scalability and consistency across the web presence.

• Uphold and advance the visual identity of Air Apps' web properties, meticulously adhering to and expanding upon established brand guidelines.

• Monitor key website analytics and user behavior metrics to identify areas for improvement and inform A/B testing strategies.

• Proactively stay informed about the latest web design trends, emerging Framer features, and best practices in site performance and user experience.

• Contribute to the maintenance and evolution of a comprehensive design system for web assets.

📝 Enhancement Note: The responsibilities highlight a proactive role in optimizing the digital customer journey, which is a core aspect of GTM operations. The emphasis on SEO collaboration and analytics integration underscores the operational impact of this design role, directly influencing lead generation and conversion metrics.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Framer Proficiency: Deep, hands-on expertise in using Framer for website design and development, evidenced by a robust portfolio of responsive web experiences or live projects.

• Web Design Principles: Solid understanding of core web design concepts, including effective layout, visual hierarchy, typography, and mobile-first design methodologies.

• SEO & Accessibility Fundamentals: Familiarity with web performance best practices, fundamental SEO principles, and accessibility standards (e.g., WCAG).

• Cross-functional Collaboration: Proven ability to work effectively with SEO, marketing, and product teams to align design solutions with strategic objectives.

• Visual Communication: Strong skills in visual communication and the creation of compelling prototypes.

• Attention to Detail: Meticulous attention to detail, strong organizational skills, and effective problem-solving capabilities.

Preferred Skills:

• Experience designing marketing websites for SaaS, technology, or AI-driven product companies.

• Basic understanding of HTML/CSS or general knowledge of front-end development processes.

• Experience contributing to or maintaining a design system for web assets.

📝 Enhancement Note: The requirement for a strong portfolio focused on Framer and web performance (SEO, accessibility) is crucial for operations roles. This indicates a need for candidates who understand how design directly impacts GTM metrics and operational efficiency. The "bonus points" suggest a preference for candidates with experience in a relevant industry, which can accelerate their understanding of Air Apps' operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Framer Project Showcase: A dedicated section showcasing at least 2-3 complex Framer projects, detailing the design process from concept to launch.

• Responsive Design Examples: Clear demonstrations of how designs adapt across various devices and screen sizes (desktop, tablet, mobile).

• Performance & SEO Integration: Examples that illustrate how SEO best practices and performance considerations were integrated into the design and build process.

• User Experience Focus: Case studies highlighting how user needs and journey mapping informed design decisions and led to improved UX.

• Brand Alignment: Examples demonstrating the ability to maintain and evolve a consistent visual identity across different web assets.

Process Documentation:

• Workflow Design: Ability to articulate the end-to-end process of designing and launching a website in Framer, including stakeholder alignment and iteration cycles.

• Component Development: Documentation detailing the approach to creating reusable components and templates for scalability and maintenance.

• Performance Measurement: Evidence of how site analytics and user feedback are used to inform design iterations and optimization strategies.

📝 Enhancement Note: For a role supporting GTM operations, the portfolio should emphasize not just aesthetics but also the functional and performance aspects of web design. Candidates should be prepared to discuss how their designs contribute to business goals like lead generation, conversion rates, and user engagement, rather than purely artistic merit.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: £90,000 - £110,000 GBP per annum (equivalent to approximately $100,000 - $125,000 USD)

• Justification: This estimate is based on the provided USD salary range ($100,000 - $125,000) and current exchange rates, adjusted for the London job market for mid-level specialized design roles within the tech industry. London salaries for comparable roles often fall within this bracket, especially for companies offering comprehensive benefits and aiming for top talent.

Benefits:

• Apple Hardware Ecosystem: Provision of Apple devices for an optimized work environment.

• Annual Bonus: Performance-based annual bonus, acknowledging contributions to company success.

• Top-tier Health and Life Insurance: Comprehensive medical and life insurance coverage for employees and potentially dependents.

• Transportation Budget: Financial support to cover commuting expenses to the office.

• Coverflex Benefits Package: A flexible benefits scheme covering meal allowances, well-being initiatives, and other personal needs.

• Childcare Support: Assistance programs or benefits to support employees with childcare responsibilities.

• Air Conference: An annual event for team building, collaboration, and professional development.

• Pension Fund: Contributions to a pension scheme for long-term financial security.

• Urban Sports Club Membership: Access to fitness facilities and activities to promote an active lifestyle.

• Complimentary Meals: 100% free meals provided at the company hub.

Working Hours:

• Standard: Approximately 40 hours per week, typical for a full-time role.

• Flexibility: While the role is on-site, there may be an expectation for some flexibility to meet project deadlines, particularly during critical launch phases, though core hours are expected to be observed.

📝 Enhancement Note: The provided benefits are quite extensive and indicate a company culture that values employee well-being and professional development. The inclusion of a "Transportation Budget" and "Meals 100% free" at the hub are practical perks for an on-site role. The salary range is provided in USD, but an equivalent GBP range is estimated for the London location, reflecting local market conditions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-powered Resource Planner)

Company Size: Growing (Likely 50-200 employees, based on ambition and global presence from a self-funded startup)

Founded: 2018 in Lisbon, Portugal.

Team Structure:

• Design Team: Likely a dedicated design team within the marketing or product department, with this role being a specialist.

• Cross-functional Collaboration: Strong emphasis on working with SEO, Marketing, Product, and Engineering teams.

• Reporting: Likely reports into a Head of Design, Marketing Lead, or similar function within the GTM organization.

Methodology:

• Agile/Iterative Design: Given the fast-paced environment and focus on analytics, an iterative design process is expected, incorporating feedback and data rapidly.

• Data-Driven Decision Making: Decisions on design and website improvements are heavily influenced by analytics and user behavior data.

• Brand-Centric Development: Ensuring all digital touchpoints reinforce the company's brand vision and mission.

Company Website: https://www.airapps.com

📝 Enhancement Note: Air Apps positions itself as an ambitious, fast-moving, and innovative company. The self-funded nature suggests a focus on sustainable growth and a strong vision. The culture appears to value creativity, speed, and a global impact, which would translate into a dynamic and collaborative operational environment for the design team.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role is focused on executing and optimizing the design and build of operational web assets, rather than strategic GTM planning or team management.

Reporting Structure: Likely reports to a Marketing Manager, Head of Design, or a GTM Operations Lead, with close collaboration across SEO, Product, and Engineering.

Operations Impact: Directly influences the effectiveness of Air Apps' digital presence, impacting user acquisition, brand perception, lead generation, and ultimately, conversion rates. This role is crucial for operational efficiency in marketing outreach and user onboarding.

Growth Opportunities:

• Specialization Deepening: Becoming a go-to expert for Framer and advanced web performance optimization within the company.

• Broader GTM Involvement: Transitioning to roles with more strategic input on GTM campaigns and digital strategy as expertise grows.

• Cross-functional Skill Development: Gaining deeper insights into SEO, marketing analytics, and product development through close collaboration.

• Leadership Potential: Potential to lead design initiatives or mentor junior designers as the company scales.

📝 Enhancement Note: This role offers a clear path for growth within a specialized design function supporting GTM operations. The opportunity to work with AI-driven products and a global user base provides exposure to cutting-edge technology and a significant market.

🌐 Work Environment

Office Type: On-site, collaborative hub in Lisbon. The description mentions "Presidio, San Francisco" in the title, but the text explicitly states "fully onsite position, based at our office in Lisbon." This is a critical discrepancy to clarify. Assuming the primary location is Lisbon based on the body.

Office Location(s): Lisbon, Portugal (with a mention of San Francisco).

Workspace Context:

• Collaborative Hub: Designed for in-person interaction, fostering direct communication and team synergy.

• Technology-Rich: Provision of Apple hardware suggests a commitment to providing high-quality tools for creative and technical work.

• Team Integration: Opportunities for spontaneous collaboration and knowledge sharing with diverse teams.

Work Schedule: Standard full-time hours, with an expectation of commitment to project timelines. The on-site nature encourages consistent team presence and interaction.

📝 Enhancement Note: The discrepancy between the job title mentioning San Francisco and the description stating Lisbon is significant. Candidates should verify the primary work location. Assuming Lisbon, the environment is geared towards in-person collaboration, which is beneficial for operational alignment and rapid problem-solving in design and GTM efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for Framer proficiency, relevant experience, and alignment with requirements.

• Portfolio Deep Dive: A session focused on reviewing specific projects, discussing design choices, problem-solving approaches, and collaboration experiences.

• Skills Assessment: Potential practical exercise or case study focusing on designing a landing page or optimizing an existing one in Framer, considering SEO and performance.

• Cross-functional Interviews: Meetings with SEO specialists, marketing team members, or product managers to assess collaboration skills and understanding of GTM objectives.

• Cultural Fit Interview: Discussion to gauge alignment with Air Apps' values, pace, and ambition.

Portfolio Review Tips:

• Highlight Framer Expertise: Clearly showcase your mastery of Framer's features and capabilities.

• Demonstrate Impact: For each project, clearly articulate the problem, your solution, and the measurable outcomes (e.g., improved conversion rates, faster load times, better user engagement).

• Showcase Collaboration: Include examples or descriptions of how you worked with SEO, marketing, or product teams.

• Address Performance & SEO: Specifically point out how you integrated SEO and performance best practices into your designs.

• Be Prepared for Live Demo: Have your Framer projects easily accessible and be ready to navigate and explain them live.

Challenge Preparation:

• Framer Sandbox: Practice building responsive landing pages and components quickly in Framer.

• SEO Fundamentals: Brush up on core SEO concepts (on-page optimization, meta tags, site speed, mobile-friendliness) and how they translate to design.

• Accessibility Standards: Understand WCAG guidelines and how to implement accessible design patterns.

• Brand Alignment: Familiarize yourself with Air Apps' current branding and website to understand their visual language and messaging.

📝 Enhancement Note: The application process emphasizes practical skills and collaboration, which are vital for operations-support roles. Candidates must be prepared to demonstrate their technical proficiency in Framer and their understanding of how design impacts key GTM metrics. The disclaimer about AI usage is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: Core platform for website design and development. Candidates must demonstrate deep proficiency.

• Prototyping Tools: While Framer has built-in prototyping, experience with tools like Figma, Sketch, or Adobe XD may be relevant for broader design workflows.

Analytics & Reporting:

• Google Analytics (GA4): For monitoring website traffic, user behavior, and conversion data.

• Framer Analytics: Leveraging any built-in analytics features within Framer.

• SEO Tools: Familiarity with tools like SEMrush, Ahrefs, or Google Search Console for SEO analysis.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how website forms and lead capture integrate with CRM systems.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Awareness of how landing pages are used in broader marketing campaigns.

• Project Management Tools (e.g., Asana, Jira, Trello): For managing design tasks and collaborating with teams.

📝 Enhancement Note: Proficiency in Framer is non-negotiable. Familiarity with analytics and SEO tools is essential for optimizing website performance, directly supporting GTM operational goals. Understanding CRM integration is also beneficial for lead generation efforts.

👥 Team Culture & Values

Operations Values:

• Speed & Ambition: A culture that values rapid execution and a drive to achieve significant goals.

• Creativity & Innovation: Encouraging new ideas and pushing boundaries, particularly with AI-driven solutions.

• Collaboration: Strong emphasis on teamwork and cross-functional synergy to achieve collective success.

• Data-Driven Approach: Utilizing data to inform decisions and measure the impact of work.

• User-Centricity: Focusing on creating solutions that genuinely benefit users and entrepreneurs.

Collaboration Style:

• In-Person Synergy: The on-site model promotes direct, face-to-face interaction, facilitating quick problem-solving and idea exchange.

• Cross-functional Partnerships: Close working relationships with SEO, marketing, product, and engineering teams are fundamental.

• Feedback Loops: Openness to constructive feedback to continuously improve designs and processes.

📝 Enhancement Note: The company culture appears to be dynamic, fast-paced, and highly collaborative, which is typical of growth-stage tech companies. This environment demands adaptability and a proactive approach to problem-solving, aligning with operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality, performant designs quickly in a fast-paced environment.

• Integrating with AI-driven Products: Understanding and visually representing complex AI functionalities.

• Maintaining Brand Consistency: Ensuring a cohesive brand experience across a growing number of web assets.

• Cross-functional Alignment: Effectively managing feedback and priorities from multiple stakeholders.

Learning & Development Opportunities:

• Framer Mastery: Deepen expertise in advanced Framer features and workflows.

• GTM Strategy Exposure: Gain a comprehensive understanding of marketing and sales operations through close collaboration.

• SEO & Web Performance Expertise: Develop advanced skills in optimizing websites for search engines and user experience.

• AI Product Design: Contribute to the design of cutting-edge AI-powered products.

📝 Enhancement Note: This role presents opportunities to hone specialized design skills while gaining exposure to broader GTM operations and the innovative field of AI. The challenges are typical of a dynamic tech company, requiring continuous learning and adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new landing page in Framer, from initial brief to launch. How do you incorporate SEO and performance considerations?"

• "Walk us through a challenging website project you completed. What were the key objectives, your role, the challenges you faced, and the outcome?"

• "How do you approach collaborating with SEO specialists or marketing teams to ensure your designs meet their strategic goals?"

Company & Culture Questions:

• "What interests you about Air Apps and our mission to create an AI-powered Personal & Entrepreneurial Resource Planner?"

• "How do you see your design skills contributing to a fast-paced, growth-oriented tech company like ours?"

Portfolio Presentation Strategy:

• Focus on Framer: Demonstrate your design and build process within Framer.

• Quantify Impact: Use data and metrics to showcase the success of your projects (e.g., conversion rate improvements, load time reductions).

• Explain Your Thinking: Clearly articulate the rationale behind your design decisions, especially concerning UX, SEO, and performance.

• Highlight Collaboration: Show examples of how you worked effectively with other teams.

• Be Ready for a Live Demo: Have your Framer projects readily accessible for live demonstration and explanation.

📝 Enhancement Note: Interview preparation should focus on showcasing practical Framer skills, an understanding of GTM objectives (SEO, conversion), and strong collaborative abilities. Candidates should be ready to discuss their portfolio projects in detail, emphasizing outcomes and process. The AI disclaimer is a critical point to remember.

📌 Application Steps

To apply for this Framer Website Designer position:

• Submit your application through the provided Ashby link.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest Framer projects, clearly demonstrating responsive design, SEO integration, and user experience optimization.

• Tailor Your Resume: Highlight specific Framer experience, years of web design expertise, and collaborative achievements relevant to marketing and GTM operations.

• Prepare Your Framer Demo: Be ready to navigate and explain your Framer projects live during interviews, detailing your design process and problem-solving approach.

• Research Air Apps: Understand their product, mission, and current web presence to articulate your interest and how you can contribute to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Pay close attention to the location discrepancy (Lisbon vs. San Francisco) and the strict policy against AI-generated application materials.