Framer Website Designer

📍 Job Overview

Job Title: Framer Website Designer

Company: Air Apps

Location: Stockholm, Stockholm County, Sweden

Job Type: FULL_TIME

Category: Web Design & Development / Marketing Operations

Date Posted: 2026-04-27

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Design and develop high-performance, visually compelling websites and landing pages using the Framer platform to drive user engagement and achieve business objectives.

• Collaborate closely with SEO professionals and cross-functional teams (marketing, product, engineering) to ensure websites are optimized for search engines, user experience, and brand consistency.

• Translate brand vision and business goals into seamless, responsive, and accessible web experiences that directly influence millions of user interactions.

• Contribute to the evolution of Air Apps' web presence by leveraging analytics, user behavior insights, and A/B testing to drive continuous improvement and performance enhancements.

📝 Enhancement Note: While the input specifies a "Framer Website Designer," the responsibilities and requirements strongly indicate a role that bridges creative design with performance marketing needs, particularly SEO. Therefore, this role is categorized under Web Design & Development and Marketing Operations, reflecting the dual focus on visual creation and measurable online performance. The location originally stated as Presidio, San Francisco in the description HTML seems to be a discrepancy with the provided location data (Stockholm, Sweden). The output will reflect the Stockholm location as per the structured data.

📈 Primary Responsibilities

• Design, build, and maintain responsive, accessible, and engaging websites and landing pages utilizing the Framer platform, ensuring optimal user experience across all devices.

• Partner with SEO experts to implement design strategies that meet stringent performance, accessibility (WCAG), and search engine optimization standards.

• Collaborate effectively with brand, marketing, and product stakeholders to ensure web design initiatives align with overarching business goals, messaging, and user acquisition strategies.

• Develop and manage modular components and templates to establish scalable site architectures that support future growth and content expansion.

• Uphold and advance the visual identity of Air Apps' web assets, ensuring consistent adherence to brand guidelines and design system principles.

• Analyze website analytics and user behavior data to identify opportunities for iterative design improvements, content optimization, and A/B testing initiatives.

• Stay abreast of emerging web design trends, Framer platform updates, and best practices in site performance optimization and user engagement.

📝 Enhancement Note: The provided responsibilities have been expanded to emphasize the "operations" aspect of website management, focusing on performance, collaboration, scalability, and data-driven iteration, which are key concerns for revenue and marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: Approximately 3–5+ years of professional experience in website design and development, with a proven track record of creating impactful visual and user-centric web experiences.

Required Skills:

• Deep proficiency in Framer for designing and building complex, responsive websites and interactive prototypes.

• Demonstrated understanding of core web design principles, including layout, visual hierarchy, typography, color theory, and mobile-first design methodologies.

• Solid grasp of web performance optimization best practices to ensure fast loading times and a smooth user experience.

• Fundamental knowledge of SEO principles and accessibility standards (e.g., WCAG 2.1 AA) to ensure discoverability and inclusivity.

• Proven ability to collaborate effectively with SEO specialists, marketing teams, and product managers to align design outputs with strategic objectives.

• Experience in maintaining or contributing to a design system, ensuring brand consistency and efficient component reuse.

• Strong visual communication, storytelling, and prototyping skills, with the ability to articulate design decisions clearly.

Preferred Skills:

• Experience designing marketing websites for SaaS, technology, or AI-driven product companies.

• Familiarity with HTML, CSS, and JavaScript, or a strong understanding of how websites are developed and deployed.

• Experience with A/B testing and conversion rate optimization (CRO) techniques on web platforms.

• Knowledge of content management systems (CMS) beyond Framer.

📝 Enhancement Note: The experience level is inferred from the "3-5+ years" stated in the requirements. The preferred skills are added to provide further context for candidates and to align with the operational aspects of web design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 3-5 distinct projects demonstrating expertise in Framer, with a focus on responsive design and user engagement.

• Clear case studies detailing the design process, problem-solving approaches, and the impact of your contributions on business objectives, ideally including performance metrics.

• Examples of complex Framer builds, including interactive components, animations, and custom integrations, if applicable.

Process Documentation:

• Evidence of designing and implementing modular web components and templates for scalability and maintainability.

• Examples of collaboration workflows with SEO and content teams, illustrating how design decisions were informed by search and performance considerations.

• Documentation or examples of how you have used analytics and user feedback to iterate on website designs and improve key performance indicators (KPIs).

• Demonstrations of your approach to ensuring web accessibility standards are met throughout the design and build process.

📝 Enhancement Note: This section is tailored to emphasize the practical application of design skills within an operational context, focusing on the ability to create scalable, measurable, and collaborative web solutions using Framer.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 USD per year.

Benefits:

• Provision of Apple hardware for a seamless work ecosystem.

• Annual bonus opportunities, rewarding performance and contribution.

• Top-tier health and life insurance coverage for comprehensive employee well-being.

• A dedicated transportation budget to support commuting needs.

• Flexible Coverflex benefits package, encompassing meal allowances, well-being initiatives, and more.

• Support for childcare expenses, aiding work-life balance.

• Participation in "Air Conference" for team collaboration, networking, and professional development.

• Contribution to a Pension Fund for long-term financial security.

• Urban Sports Club membership for maintaining an active and healthy lifestyle.

• Complimentary meals provided 100% at the company hub, fostering a community environment.

Working Hours: Approximately 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules.

📝 Enhancement Note: The salary range is directly from the input. The benefits list is comprehensive and includes specific details relevant to operations professionals, such as support for commute, well-being, and professional development. The working hours are inferred from the standard full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-powered Resource Planning), Software Development. Air Apps operates within the competitive tech landscape, focusing on innovative AI solutions for personal and entrepreneurial resource management, which implies a fast-paced, data-driven, and forward-thinking operational environment.

Company Size: The description mentions offices in Lisbon and San Francisco and reaching over 100 million downloads, suggesting a growing mid-sized to large company that maintains a family-founded ethos while scaling operations and product development.

Founded: 2018. This indicates a relatively young but rapidly growing company, likely with agile operational structures and a strong drive for innovation and market penetration.

Team Structure:

• The operations team likely includes specialists in web development, SEO, marketing analytics, and product management, working in close-knit, cross-functional squads.

• Reporting structures are expected to be relatively flat, encouraging direct communication and collaboration between designers, marketers, and engineers.

Methodology:

• Data-driven decision-making is paramount, with a focus on monitoring site analytics and user behavior to inform design and optimization efforts.

• Agile project management methodologies are likely employed to facilitate rapid iteration and adaptation in response to market demands and user feedback.

• Workflow optimization is key, with an emphasis on building scalable components and leveraging tools like Framer for efficient web development and maintenance.

Company Website: https://www.airapps.com

📝 Enhancement Note: This section infers company culture and operational methodology based on the company's industry, founding date, and growth trajectory, emphasizing how these factors influence the work environment for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Framer Website Designer, requiring 3-5+ years of experience. It offers significant autonomy in website design and development, with a direct impact on user acquisition and brand perception. It's a critical individual contributor role that bridges creative design with performance marketing operations.

Reporting Structure: The designer will likely report to a Head of Design, Marketing Lead, or a Director of Operations, working closely with SEO professionals and marketing stakeholders. This structure facilitates direct collaboration and alignment with GTM strategies.

Operations Impact: The role has a direct impact on Air Apps' online presence, influencing user acquisition, brand perception, and conversion rates. By optimizing website performance and user experience, the designer contributes significantly to the company's growth and revenue generation efforts, making it a vital part of the GTM operations.

Growth Opportunities:

• Senior Website Designer/Lead Designer: Progression could involve leading design projects, mentoring junior designers, and taking on more strategic responsibilities in shaping the company's web presence.

• Specialization in Performance Marketing Design: Deepen expertise in conversion rate optimization (CRO), A/B testing, and data-driven design to become a specialist in performance-oriented web development.

• Transition to Product Design: With a strong understanding of user needs and product goals, there may be opportunities to move into UX/UI design for the core Air Apps product.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact of a design role within an operations framework, highlighting how it contributes to GTM success and offers avenues for professional development.

🌐 Work Environment

Office Type: The role is described as "fully onsite," indicating a traditional office environment designed for in-person collaboration. The mention of a "hub" for meals suggests a centrally located workspace designed to foster community and interaction.

Office Location(s): Stockholm, Sweden. This location offers a dynamic professional environment with access to a strong tech talent pool and a focus on innovation.

Workspace Context:

• The workspace is designed to foster close collaboration with SEO professionals and other cross-functional teams, encouraging spontaneous idea exchange and rapid problem-solving.

• Employees will have access to the Apple hardware ecosystem, ensuring a high-quality and integrated technology experience for design and development workflows.

• Opportunities for frequent interaction with colleagues from diverse departments (brand, marketing, product, engineering) are inherent in the onsite model, promoting a holistic understanding of business operations.

Work Schedule: The standard 40-hour work week provides a predictable structure, while the onsite nature allows for real-time collaboration and immediate feedback, which is beneficial for iterative design processes and operational agility.

📝 Enhancement Note: The description mentions "Onsite – Presidio, San Francisco" in the HTML, but the structured data clearly indicates Stockholm, Sweden. This enhancement assumes the Stockholm location as primary and interprets the "onsite" nature within that context, focusing on the benefits of in-person collaboration for design and operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your Framer expertise, design skills, and relevant experience. Be prepared to highlight specific projects that showcase your ability to build high-performing, responsive websites.

• Technical/Design Assessment: This may involve a live Framer design challenge or a portfolio review session where you walk through your projects, explaining your design process, problem-solving approaches, and the impact of your work. Focus on how you collaborated with SEO and marketing teams.

• Stakeholder Interviews: Conversations with marketing, product, and potentially engineering team members to evaluate your collaboration style, understanding of business objectives, and cultural fit within Air Apps.

• Final Interview: A discussion with a hiring manager or senior leader to assess your overall fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Framer Focus: Ensure your portfolio prominently features your best work built with Framer, highlighting the complexity and responsiveness of your designs.

• Case Study Depth: For each project, clearly articulate the challenge, your role, the design solutions implemented (especially Framer-specific techniques), and the measurable outcomes (e.g., improved load times, user engagement metrics, SEO performance).

• Collaboration Showcase: Include examples of how you've worked with SEO specialists or marketing teams, demonstrating your ability to integrate their input into your designs.

• Brand Alignment: Show examples where you've successfully maintained or evolved brand identity through web design.

• Accessibility & Performance: Briefly explain your approach to ensuring web accessibility and performance in your designs.

Challenge Preparation:

• Framer Proficiency: Be ready to demonstrate practical Framer skills, potentially involving building a specific component or optimizing an existing page.

• Problem-Solving: Prepare to discuss how you would approach common web design challenges related to responsiveness, performance, and SEO within the Framer environment.

• Strategic Thinking: Be ready to discuss how your design decisions align with broader marketing and business goals, and how you measure success.

📝 Enhancement Note: This section provides specific guidance on preparing for the interview process, emphasizing the portfolio's role in demonstrating Framer expertise and operational impact, crucial for a design role intertwined with marketing operations.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core platform for website design and development. Proficiency in its features, component system, interactions, and responsive design capabilities is essential.

• Figma/Sketch/Adobe Creative Suite: While Framer is primary, proficiency in design and prototyping tools like Figma or Sketch may be beneficial for initial concepts or asset creation.

• Project Management Software (e.g., Asana, Jira, Trello): Likely used for task management, workflow tracking, and collaboration on design projects.

Analytics & Reporting:

• Google Analytics: To monitor website traffic, user behavior, and conversion rates.

• Framer Analytics (or similar): To track site performance and user interactions within the platform.

• SEO Tools (e.g., SEMrush, Ahrefs, Google Search Console): Collaboration with SEO professionals will require familiarity with how these tools inform design decisions regarding keywords, site structure, and performance.

CRM & Automation:

• While not a direct requirement for the designer, understanding how websites integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is beneficial for context, especially regarding lead capture and user journey mapping.

📝 Enhancement Note: This section highlights the central role of Framer and contextualizes other tools based on the responsibilities of a web designer collaborating with marketing and SEO operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Speed: A commitment to "thinking bigger and moving faster" implies a culture that embraces new ideas, rapid iteration, and proactive problem-solving in its operations.

• User-Centricity: The mission to "change how people plan, work, and live" underscores a deep focus on user needs and delivering impactful solutions through well-designed digital experiences.

• Data-Driven Decision Making: Emphasis on monitoring analytics and user behavior suggests that operational decisions, including design choices, are informed by quantitative insights.

• Collaboration & Cross-Functional Synergy: The requirement to work closely with SEO, marketing, and product teams highlights a value placed on teamwork and integrated efforts to achieve shared goals.

• Continuous Improvement: Staying up-to-date with trends and using A/B testing implies a culture that actively seeks to optimize processes and outcomes.

Collaboration Style:

• Highly collaborative, with designers working hand-in-hand with SEO experts and marketing teams on a daily basis.

• Open communication and feedback loops are encouraged to ensure alignment and iterate quickly on design solutions.

• A shared ownership of web presence performance, where design, SEO, and marketing efforts are seen as interconnected components of a larger GTM strategy.

📝 Enhancement Note: This section translates the company's stated mission and values into actionable insights for how operations professionals, specifically designers, are expected to function and collaborate within the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance/SEO: Ensuring that visually compelling designs also meet stringent technical requirements for speed, accessibility, and search engine ranking presents an ongoing challenge.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the pace of product development and marketing campaigns while maintaining high design quality requires efficient workflows and strong organizational skills.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs (marketing, product, engineering, SEO) into cohesive design solutions can be complex.

• Staying Ahead of Web Technology: The constant evolution of web design tools, platforms like Framer, and best practices necessitates continuous learning and adaptation.

Learning & Development Opportunities:

• Deepening Framer Expertise: Opportunities to become a power user of Framer, exploring advanced features, custom code integrations, and best practices for complex builds.

• Performance & SEO Specialization: Gaining deeper insights into web performance metrics, SEO strategies, and conversion rate optimization through close collaboration with specialists.

• Cross-Functional Skill Development: Learning about marketing strategy, product development, and engineering principles to enhance understanding of the broader business context.

• Mentorship and Senior Roles: Potential for mentorship from senior design or marketing leaders, and pathways to more senior or specialized design roles within the company.

📝 Enhancement Note: This section identifies potential hurdles in the role and outlines how overcoming them can lead to significant professional growth, framed within the context of operations and GTM functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative design vision with strict SEO and performance requirements. How did you approach it, and what was the outcome?" (Focus on your process and collaboration with SEO experts).

• "Walk us through a complex website or landing page you built in Framer. What were the key challenges, and how did your design choices contribute to its success (e.g., user engagement, load times, conversions)?" (Prepare a detailed case study from your portfolio).

Company & Culture Questions:

• "What interests you about Air Apps' mission and its AI-powered resource planner?" (Research the company's product and values).

• "How do you approach collaborating with non-design stakeholders, such as SEO professionals or product managers, to achieve shared goals?" (Highlight your communication and teamwork skills).

Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-4 of your strongest Framer projects that best align with the role's requirements (responsive design, performance, collaboration).

• Tell a Story: For each project, clearly articulate the problem, your proposed solution, your design process (especially Framer techniques), and the quantifiable results.

• Highlight Collaboration: Explicitly mention how you worked with SEO, marketing, or other teams.

• Demonstrate Framer Expertise: Be ready to discuss specific Framer features, components, or workflows you used.

• Focus on Impact: Emphasize how your designs contributed to business objectives, user acquisition, or brand perception.

📝 Enhancement Note: This section provides actionable advice for interview preparation, focusing on questions that probe design strategy, operational execution, and cultural fit, crucial for roles that bridge creative and operational functions.

📌 Application Steps

To apply for this Framer Website Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your resume and online portfolio are up-to-date and prominently feature your Framer projects, case studies, and any relevant metrics demonstrating design impact and collaboration with SEO/marketing teams.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Framer," "responsive design," "SEO," "web performance," and "accessibility," alongside quantifiable achievements.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and collaborative approach, focusing on Framer-specific examples and how your work drives business outcomes.

• Company Research: Familiarize yourself with Air Apps' mission, product, and recent news to demonstrate genuine interest and understand their operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. All application materials must be solely your own work; AI-generated assistance will lead to disqualification.

---