Framer Website Designer

📍 Job Overview

Job Title: Framer Website Designer

Company: Air Apps

Location: Berlin, Germany

Job Type: FULL_TIME

Category: Marketing Operations / Web Design

Date Posted: 2026-04-24

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Design and develop high-impact, visually appealing, and responsive websites using the Framer platform to enhance user engagement and brand presence.

• Collaborate closely with cross-functional teams, including marketing, product, and engineering, to ensure seamless integration of web experiences with business objectives.

• Partner with SEO professionals to optimize all web pages for search engine discoverability, performance, and accessibility, directly influencing user acquisition and conversion rates.

• Contribute to the evolution of Air Apps' digital brand identity by maintaining and developing modular components and templates within a design system.

📝 Enhancement Note: While the job title is "Framer Website Designer," the core responsibilities and collaboration with SEO and marketing teams indicate a strong link to Revenue Operations and Marketing Operations functions, focusing on driving lead generation and user conversion through optimized web experiences. The role requires a blend of design expertise and an understanding of performance marketing principles.

📈 Primary Responsibilities

• Design, build, and maintain responsive, accessible, and engaging websites and landing pages using Framer, ensuring pixel-perfect execution and adherence to brand guidelines.

• Collaborate with SEO specialists to implement best practices for on-page optimization, including meta tags, schema markup, and content structure, to improve search engine rankings and organic traffic.

• Work with marketing and product teams to translate campaign goals and product features into effective web user journeys and conversion funnels.

• Develop and manage reusable design components and templates within Framer to ensure consistency, scalability, and efficiency across Air Apps' web properties.

• Monitor website analytics and user behavior data (e.g., bounce rates, conversion rates, time on page) to identify areas for improvement and inform iterative design updates and A/B testing strategies.

• Ensure all web designs comply with accessibility standards (WCAG) and web performance best practices to provide an optimal user experience for all visitors.

• Stay abreast of the latest trends in web design, Framer platform updates, and the evolving landscape of digital marketing and SEO.

📝 Enhancement Note: The emphasis on SEO collaboration and performance monitoring suggests this role is crucial for driving measurable business outcomes, aligning it with key GTM operations objectives. The responsibility to "monitor site analytics and user behavior to inform iterative improvements and A/B testing" directly links to conversion rate optimization (CRO) efforts, a critical component of revenue operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Web Design, Human-Computer Interaction, or a related field is often preferred for roles requiring a strong foundation in design principles. Equivalent practical experience will also be considered.

Experience: 3–5+ years of professional experience in website design and development, with a demonstrable focus on creating impactful web experiences and a strong portfolio showcasing these achievements.

Required Skills:

• Deep proficiency and hands-on experience with Framer for website design and development, evidenced by a strong portfolio of responsive web experiences or live projects.

• Solid understanding of core web design principles, including layout, visual hierarchy, typography, color theory, and mobile-first design methodologies.

• Familiarity with web performance optimization techniques to ensure fast loading times and smooth user experiences.

• Foundational knowledge of Search Engine Optimization (SEO) principles and best practices for on-page optimization.

• Understanding of web accessibility standards (e.g., WCAG) and experience implementing accessible design solutions.

• Proven ability to collaborate effectively with cross-functional teams, including marketing, product, and engineering, to achieve shared goals.

• Experience in maintaining or contributing to a design system, ensuring brand consistency and design scalability.

• Strong visual communication, storytelling, and prototyping skills.

Preferred Skills:

• Experience designing marketing websites for SaaS, technology, or AI-driven products.

• Basic understanding of HTML and CSS, or a general comprehension of how websites are built and function.

• Experience with A/B testing and user behavior analysis tools to drive data-informed design decisions.

• Familiarity with content management systems (CMS) beyond Framer.

📝 Enhancement Note: The requirement for "deep proficiency in Framer" and a "strong portfolio of responsive web experiences" is critical. Candidates should be prepared to showcase not just aesthetic design but also the technical execution of their Framer projects, including responsiveness, interactive elements, and potentially integrations. The bonus points for SaaS/AI product experience suggest a preference for candidates who understand the nuances of B2B or tech-focused marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 3-5 high-quality projects demonstrating expertise in designing and building websites using Framer.

• Each project should clearly articulate the design challenge, the solution implemented using Framer, and the resulting impact (e.g., improved user engagement, conversion rates, performance metrics).

• Showcase a range of responsive designs across different devices (desktop, tablet, mobile), highlighting adaptability and mobile-first thinking.

• Include examples of interactive elements, animations, or micro-interactions built within Framer.

Process Documentation:

• Be prepared to discuss your design process from ideation to launch, including how you gather requirements, conduct research, prototype, iterate based on feedback, and collaborate with stakeholders.

• Highlight your approach to ensuring web performance and accessibility in your design and build process within Framer.

• Explain how you integrate SEO best practices into your web design workflow, from initial concept to final implementation.

• Provide examples of how you have used analytics and user feedback to inform design improvements and A/B testing initiatives on past projects.

📝 Enhancement Note: For this role, the portfolio is paramount. It must not only showcase aesthetic design but also the technical proficiency in Framer and the strategic thinking behind the designs. Candidates should prepare to walk through their Framer projects, explaining their design choices and the functionality they implemented. The focus on collaboration with SEO professionals means the portfolio should also hint at an understanding of how design impacts search visibility and user acquisition.

💵 Compensation & Benefits

Salary Range: Based on the provided data ($100,000 - $125,000 USD annually) and the location (Berlin, Germany), this range is competitive for a mid-level to senior-level website designer with specialized Framer skills in a major European tech hub. The cost of living in Berlin is generally lower than in San Francisco, making this range potentially more attractive. The listed salary likely reflects a U.S. dollar equivalent, which may be converted to Euros for local payment.

Benefits:

• Apple hardware ecosystem: Provision of Apple devices for work, enhancing productivity and user experience.

• Annual Bonus: Performance-based financial incentive, rewarding contributions to company success.

• Top-tier Health and Life Insurance: Comprehensive coverage for medical needs and life events, providing financial security and peace of mind.

• Transportation Budget: Financial support to cover commuting expenses, making the on-site role more accessible.

• Coverflex benefits package: A flexible benefits platform that can cover various needs like meal allowances, well-being services, and personal development.

• Childcare support: Assistance with childcare costs, easing the burden for working parents.

• Air Conference: An annual event for team building, collaboration, and professional development, fostering a strong company culture.

• Pension Fund: Contribution towards long-term financial security and retirement planning.

• Urban Sports Club membership: Access to a wide range of fitness facilities and activities, promoting employee health and well-being.

• Meals 100% free at the hub: On-site catering providing convenient and cost-effective meal options, fostering a collaborative dining environment.

Working Hours: The role implies a standard full-time work schedule, likely around 40 hours per week. Given the on-site nature and collaborative responsibilities, adherence to typical business hours in Berlin (CET) would be expected, though flexibility might be available depending on team needs and project deadlines.

📝 Enhancement Note: The salary range of $100,000 - $125,000 USD is a strong indicator of the company's investment in talent for this specialized role. For Berlin, this translates to approximately €92,000 - €115,000 EUR annually (based on current exchange rates), which is a very competitive offering. The comprehensive benefits package, including remote-friendly options like Coverflex and the Urban Sports Club, along with on-site perks like free meals, suggests a focus on employee well-being and work-life balance, even for an on-site position. The mention of relocation support for the Lisbon office (though the job is listed in Berlin) might be a slight inconsistency or a general company policy that needs clarification.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Software as a Service (SaaS) focusing on personal and entrepreneurial resource planning. The company operates within the competitive productivity and planning software market, leveraging AI to differentiate its offerings.

Company Size: Air Apps has reached over 100 million downloads globally, indicating a significant user base and potentially a scaling organization. While exact employee count isn't provided, its self-funded status and international offices (Lisbon and San Francisco) suggest a robust, growth-oriented company, likely in the SME to mid-size enterprise range.

Founded: 2018 in Lisbon, Portugal. This relatively young company history suggests a dynamic, agile, and potentially less bureaucratic environment, driven by innovation and rapid iteration.

Team Structure:

• The Framer Website Designer will join a team that includes close collaboration with SEO professionals, marketing, product, and engineering. This indicates a cross-functional team structure where specialized roles work together to achieve common GTM and product goals.

• The role is described as "fully onsite" in Berlin, emphasizing in-person collaboration, which suggests a team structure that values direct interaction and spontaneous problem-solving.

Methodology:

• Data-Driven Design: The role requires monitoring site analytics and user behavior to inform iterative improvements and A/B testing, indicating a data-informed approach to design and web strategy.

• Agile Development: The company's mission to "think bigger and move faster" and its focus on innovation suggest an agile or lean methodology for product development and web updates.

• Collaborative Workflows: Emphasis on close collaboration with SEO, marketing, and product teams points towards integrated workflows where design seamlessly supports broader business objectives.

• Brand Consistency: Maintaining and evolving the visual identity points to a structured approach to brand management across digital platforms.

Company Website: https://www.airapps.com

📝 Enhancement Note: The company's self-funded status is a significant point, often implying strong financial discipline, a clear long-term vision, and potentially more autonomy in decision-making compared to venture-backed startups. The "born in Lisbon, Portugal" and "offices in both Lisbon and San Francisco" along with the Berlin listing indicates a global presence and a distributed team model, despite the on-site requirement for this specific role in Berlin. The "AI-powered Personal & Entrepreneurial Resource Planner (PRP)" is a key differentiator, suggesting the company is at the forefront of using AI for productivity tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3-5+ years of experience. It offers a significant opportunity to take ownership of the company's web presence and directly impact user acquisition and conversion. The responsibilities extend beyond pure design to include performance optimization and cross-functional collaboration, providing a foundation for growth into more strategic GTM operations or web strategy roles.

Reporting Structure: The designer will likely report to a Design Lead, Marketing Manager, or Head of Digital Marketing. They will work very closely with SEO professionals, product managers, and potentially engineering leads, offering exposure to various facets of the business and development lifecycle.

Operations Impact: The Framer Website Designer's work is critical for Air Apps' Go-To-Market (GTM) strategy. High-performing, well-optimized websites are essential for lead generation, user onboarding, brand perception, and ultimately, revenue growth. By collaborating with SEO and analyzing user behavior, this role directly contributes to optimizing the top of the marketing and sales funnel. Their designs will be the first point of contact for many potential users and will influence their decision to engage with Air Apps' AI-powered PRP.

Growth Opportunities:

• Specialization: Deepen expertise in Framer, becoming a go-to expert for web development within the platform, potentially leading to more complex web projects or platform management.

• Cross-functional Skill Development: Gain significant experience in SEO, marketing strategy, and product integration, opening doors to roles in Marketing Operations, Revenue Operations, or Product Marketing.

• Leadership Potential: With demonstrated success and initiative, opportunities may arise to lead design projects, mentor junior designers, or contribute to the development of design systems and web strategy at a higher level.

• Broader GTM Exposure: The close collaboration with product and marketing teams provides a holistic view of the GTM engine, which can be a stepping stone to broader roles in GTM strategy or operations.

📝 Enhancement Note: The role's emphasis on Framer, SEO, and performance monitoring positions it at the intersection of design, marketing, and operations. This is an excellent opportunity for a designer who wants to understand the business impact of their work and develop a more strategic, data-driven approach, moving beyond purely aesthetic execution. The "AI-powered" aspect of the company's product also suggests a forward-thinking environment where innovative design solutions are likely valued.

🌐 Work Environment

Office Type: The role is described as "fully onsite" in Berlin. This indicates a traditional office environment where in-person collaboration is prioritized. Air Apps supports relocation for this position, suggesting a commitment to building a cohesive on-site team.

Office Location(s): The job posting specifies Berlin, Germany. While the company has offices in Lisbon and San Francisco, this particular position is based in Berlin. Specific details about the Berlin office (e.g., amenities, accessibility) are not provided, but given it's a tech company, it's likely a modern, well-equipped workspace.

Workspace Context:

• Collaborative Hub: The on-site nature suggests a dynamic workspace designed for in-person interaction, team meetings, brainstorming sessions, and spontaneous discussions with colleagues from design, SEO, marketing, and product teams.

• Technology-Rich Environment: Employees receive Apple hardware, indicating a commitment to providing high-quality tools necessary for design and development work. Access to the latest Framer features and other relevant design and analytics software would be expected.

• Team Synergy: The emphasis on being onsite fosters a strong sense of team cohesion and allows for more immediate feedback loops, crucial for iterative design processes and rapid problem-solving.

Work Schedule: As a full-time role, standard business hours in Berlin (CET) are expected, likely around 40 hours per week. The on-site requirement necessitates adherence to these hours for maximum collaboration, though some flexibility around start/end times might be possible based on team agreements and project demands.

📝 Enhancement Note: The "fully onsite" requirement in Berlin, coupled with relocation support, signals a strategic decision by Air Apps to foster strong team cohesion and in-person innovation for this critical role. This contrasts with the remote-friendly benefits listed, suggesting that while the company offers flexibility in some areas, it prioritizes physical presence for roles central to its core operations and collaborative culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and Framer expertise.

• Portfolio Presentation/Deep Dive: A session where you'll present your portfolio, discussing your design process, Framer capabilities, and how your work aligns with Air Apps' brand and business goals. Expect detailed questions about your design decisions and their impact.

• Skills Assessment/Challenge: Potentially a small design exercise or a take-home task focusing on Framer, responsive design, or optimizing a given web page for SEO and performance.

• Cross-functional Interviews: Meetings with team members from SEO, marketing, and product to evaluate collaboration skills, understanding of GTM objectives, and cultural fit.

• Final Interview: Likely with a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Showcase Framer Mastery: Highlight projects where you've pushed the boundaries of Framer's capabilities – complex layouts, interactions, integrations, and responsive design.

• Quantify Impact: For each project, clearly articulate the business problem, your design solution, and the measurable results (e.g., increased conversion rates, reduced bounce rates, improved page load times, positive SEO impact). Use data from analytics where possible.

• Detail Your Process: Be ready to walk through your workflow for each project, explaining your rationale for design choices, how you collaborated with stakeholders (especially SEO/marketing), and how you addressed technical constraints or performance requirements.

• Highlight SEO & Performance: Specifically call out how your designs incorporate SEO best practices and optimize for web performance. If you worked closely with SEO professionals, describe that collaboration.

• Address Responsiveness and Accessibility: Clearly demonstrate your ability to create designs that work flawlessly across all devices and adhere to accessibility standards.

• Tailor to Air Apps: Research Air Apps' current website and brand. Be prepared to discuss how your skills and portfolio align with their existing aesthetic and future goals.

Challenge Preparation:

• Framer Proficiency: Be ready to demonstrate practical skills in Framer. Understand its layout system, components, interactions, and responsive settings thoroughly.

• SEO Fundamentals: Refresh your knowledge of on-page SEO elements (headings, meta descriptions, image alt text, internal linking) and how they relate to web page structure and content.

• Performance Optimization: Understand key web performance metrics (e.g., Core Web Vitals) and techniques to improve them through design and build choices.

• Problem-Solving: Anticipate design challenges related to user experience, brand consistency, or technical limitations, and be prepared to articulate your strategic approach to solving them.

📝 Enhancement Note: Given the emphasis on collaboration with SEO professionals, candidates should be prepared to discuss how their design decisions directly support SEO goals. This might involve understanding how structured content, semantic HTML (even if abstracted by Framer), and optimized images contribute to search engine visibility. The portfolio should implicitly or explicitly demonstrate this understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core platform for website design and development. Deep proficiency is essential.

• Design Software: Proficiency in tools like Figma, Sketch, or Adobe Creative Suite for wireframing, prototyping, and asset creation may be required or beneficial for pre-Framer design work.

• Prototyping Tools: Framer itself is a powerful prototyping tool, but familiarity with others like InVision, Marvel, or Adobe XD could be advantageous.

Analytics & Reporting:

• Google Analytics (GA4): Essential for monitoring website traffic, user behavior, and conversion data.

• Framer Analytics: Understanding any built-in analytics or reporting features within Framer.

• SEO Tools: Familiarity with tools like Google Search Console, SEMrush, Ahrefs, or Moz for keyword research, performance tracking, and competitor analysis.

• Web Performance Tools: Google PageSpeed Insights, GTmetrix, or Lighthouse for analyzing and optimizing site speed.

CRM & Automation:

• While not directly managed by this role, understanding how website interactions feed into CRM systems (e.g., HubSpot, Salesforce) or marketing automation platforms would be beneficial for context.

• A/B Testing Tools: Google Optimize (though sunsetting), Optimizely, or VWO for running experiments to improve conversion rates.

📝 Enhancement Note: The explicit mention of Framer as the primary tool is critical. Candidates should be ready to discuss their experience with Framer's specific features, including its interactive capabilities, component system, and responsive design settings. The integration with SEO and analytics tools highlights the operational aspect of this design role, where data and performance are as important as aesthetics.

👥 Team Culture & Values

Operations Values:

• Innovation & Speed: The company's mission to "think bigger and move faster" suggests a culture that values forward-thinking ideas and rapid execution. Operations professionals are expected to be agile and adaptable.

• Data-Driven Decision Making: The emphasis on analytics and A/B testing indicates a strong reliance on data to guide strategies and measure success, a core tenet of effective operations.

• Collaboration & Cross-functional Synergy: The need to work closely with marketing, product, and engineering points to a culture that thrives on teamwork and shared ownership of outcomes.

• User-Centricity: Designing for millions of users and focusing on user behavior implies a deep commitment to understanding and serving the end-user's needs.

• Ownership & Accountability: Taking ownership of designing and building websites suggests a culture where individuals are empowered and responsible for their contributions to business goals.

Collaboration Style:

• Integrated Teamwork: The on-site requirement in Berlin fosters an environment of direct, in-person collaboration. Expect frequent team huddles, brainstorming sessions, and working directly alongside SEO and marketing colleagues.

• Feedback-Oriented: A culture that encourages iterative improvements through A/B testing and analytics implies a willingness to experiment, learn from results, and provide constructive feedback.

• Knowledge Sharing: Working in a dynamic tech environment, especially one focused on AI, likely promotes knowledge sharing about new tools, design trends, and best practices.

📝 Enhancement Note: The company's emphasis on being self-funded and having a long-term focus might translate into a culture that values sustainable growth and thoughtful execution over hyper-growth at all costs. This could mean a more stable, yet still agile, work environment where operational efficiency and strategic impact are highly prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Mastering Framer to achieve complex designs while ensuring optimal performance and SEO compliance can be challenging.

• Cross-functional Alignment: Effectively translating diverse stakeholder needs (marketing goals, product requirements, SEO directives) into a cohesive web design requires strong communication and negotiation skills.

• Rapid Iteration and Optimization: Keeping up with the pace of a fast-moving tech company, continuously analyzing performance data, and implementing design improvements can be demanding.

• Maintaining Brand Consistency at Scale: As the company grows and its web presence expands, ensuring a consistent brand identity across various platforms and campaigns will be an ongoing challenge.

Learning & Development Opportunities:

• Deepen Framer Expertise: Become a leading expert in Framer, mastering its advanced features, templating, and integration capabilities.

• Develop GTM Strategy Acumen: Gain a deeper understanding of how web design directly impacts marketing funnels, lead generation, and revenue through close collaboration with SEO and marketing teams.

• Data Analysis & CRO Skills: Enhance skills in interpreting web analytics, conducting A/B tests, and applying insights to design optimization.

• Exposure to AI Product Development: Work within a company leveraging AI, offering exposure to innovative technologies and their application in user-facing products.

• Potential for Leadership: Grow into a role managing web design projects, contributing to design system strategy, or mentoring other designers.

📝 Enhancement Note: The "AI-powered" nature of Air Apps' product is a significant growth opportunity. Designers in such environments often contribute to defining how complex technology is presented to users, which can be a very rewarding and career-advancing experience. The challenge of balancing "design aesthetics with technical constraints" is particularly relevant for a platform like Framer, which aims to bridge this gap.

💡 Interview Preparation

Strategy Questions:

• Design Process & Framer: "Walk me through your process for designing and building a complex, responsive landing page in Framer. How do you ensure it meets both visual and performance goals?" (Prepare to discuss your workflow, specific Framer features used, and how you handle responsiveness.)

• SEO & Performance Integration: "How do you collaborate with SEO specialists to ensure your web designs are optimized for search engines and perform well? Can you give an example of a design decision you made that directly improved SEO or page speed?" (Focus on specific actions and outcomes.)

• Stakeholder Management: "Describe a time you had to balance conflicting requirements from marketing, product, and engineering for a web project. How did you approach it, and what was the outcome?" (Prepare a STAR method example.)

Company & Culture Questions:

• Understanding Air Apps: "What do you find most exciting about Air Apps' mission and its AI-powered PRP? How do you see your role contributing to that mission?" (Research the company, its product, and its values.)

• On-site Collaboration: "What are your expectations for an on-site work environment, and how do you contribute to a collaborative team culture?" (Highlight your preference for in-person interaction and teamwork.)

• Data & Iteration: "How do you use data and analytics to inform your design decisions, and what is your approach to A/B testing web designs?" (Show your comfort with data-driven optimization.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation as a narrative for each project. Clearly define the problem, your strategic approach, the execution (highlighting Framer skills), and the measurable results.

• Framer Demonstration: Be prepared to show live examples or detailed walkthroughs of your Framer projects. Highlight specific features, interactive elements, and responsive adaptations.

• Quantify Everything: Whenever possible, use numbers and metrics to demonstrate the impact of your designs. This is crucial for showing your contribution to business objectives.

• Focus on Collaboration: Mention how you worked with SEO, marketing, or product teams, emphasizing your ability to integrate their needs into your design solutions.

• Address Challenges: Be ready to discuss any challenges you faced and how you overcame them, showcasing your problem-solving skills.

📝 Enhancement Note: For this role, the interview will likely heavily scrutinize your Framer portfolio. Be prepared to discuss the technical specifics of your builds, not just the visual outcomes. Understanding how Framer handles SEO elements and performance is key, as you'll be working directly with SEO professionals. Your ability to articulate how design directly impacts business metrics like leads and conversions will be crucial.

📌 Application Steps

To apply for this Framer Website Designer position:

• Submit Your Application: Apply through the provided link on Ashby.

• Curate Your Portfolio: Select your strongest Framer projects that best showcase your responsive design skills, technical proficiency, and understanding of SEO/performance. Ensure it's easily accessible (e.g., a link to your website or a well-organized PDF/presentation).

• Tailor Your Resume: Highlight your experience with Framer, web design principles, SEO collaboration, and any relevant experience with SaaS or AI products. Use keywords from the job description.

• Prepare Your Framer Walkthrough: Practice presenting 2-3 key projects from your portfolio, focusing on your process, Framer capabilities used, and measurable results. Be ready to discuss your collaboration with SEO and marketing teams.

• Research Air Apps: Familiarize yourself with Air Apps' mission, product (AI-powered PRP), current website, and brand identity to articulate your interest and how you can contribute.

⚠️ Important Notice: The application disclaimer regarding AI-generated assistance is very strict. Ensure all submitted materials are your own original work. Any use of AI in application materials or assessments will lead to disqualification. This enhances the need for genuine, personal portfolio contributions and thoughtful responses.