(fluent English) Graphic & Web Designer (North Macedonia)

📍 Job Overview

Job Title: Graphic & Web Designer (North Macedonia) Company: SupportYourApp Location: North Macedonia Job Type: CONTRACTOR Category: Marketing / Creative Operations Date Posted: November 27, 2025 Experience Level: 2-5 Years Remote Status: Remote Solely

🚀 Role Summary

• This role is a key contributor to the visual identity and marketing initiatives of SupportYourApp, focusing on creating high-impact digital assets.
• The Graphic & Web Designer will be integral in translating marketing strategies into visually compelling campaigns, landing pages, and digital experiences, with a strong emphasis on driving measurable performance outcomes.
• Collaboration with marketing and web teams is paramount, ensuring a consistent, Apple-inspired aesthetic across all materials.
• The position requires a blend of creative design skills and a strategic understanding of how visuals contribute to sales and customer acquisition.

📝 Enhancement Note: While the input data suggests a Graphic & Web Designer role, the emphasis on "measurable performance outcomes," "drive sales," and "campaign goals" indicates a strong alignment with Revenue Operations and Marketing Operations principles. The role requires not just aesthetic talent but a data-informed design approach that directly contributes to business objectives, making it a crucial function within the GTM operations framework.

📈 Primary Responsibilities

• Design and execute polished, high-impact visual assets for a variety of digital marketing channels, including email campaigns, digital advertisements, banners, social media posts (SMM), and landing pages.
• Maintain and enforce a consistent, clean, and elegant visual style, specifically adhering to an Apple-inspired minimal aesthetic across all marketing materials to enhance brand recognition and user experience.
• Collaborate closely with the marketing and web development teams to ensure all designed assets are strategically aligned with campaign objectives, target audience engagement, and ultimately, measurable performance outcomes such as conversion rates and sales.
• Translate marketing briefs and campaign ideas into powerful, performant digital experiences that resonate with the target audience and drive desired actions.
• Continuously seek opportunities to optimize visual content based on performance data and A/B testing results, demonstrating a data-driven approach to design.
• Contribute to the overall visual identity of SupportYourApp's products and marketing initiatives, ensuring brand consistency and appeal.

📝 Enhancement Note: The responsibilities highlight a direct link between design output and business performance metrics (sales, conversion rates). This implies a need for the candidate to understand GTM strategies and to use design as a tool for achieving operational efficiency and revenue growth, extending beyond purely aesthetic considerations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application of design principles is expected. Candidates with degrees in Graphic Design, Web Design, Digital Art, Marketing, or related fields may have a foundational advantage.

Experience:

• A minimum of 2+ years of professional experience in graphic and web design, with a proven track record of creating impactful digital assets.
• Experience in a marketing, creative agency, or a fast-paced B2B/SaaS environment is highly desirable, demonstrating an understanding of campaign-driven design needs.

Required Skills:

• Graphic Design Proficiency: Mastery in creating visually appealing and effective assets for digital channels (email, ads, SMM, banners).
• Web Design Fundamentals: Understanding of web design principles, UI/UX considerations, and the ability to design for landing pages that convert.
• Design Software Mastery: Advanced proficiency in industry-standard design tools, specifically Figma, Adobe Photoshop, and Adobe Illustrator.
• Aesthetic Alignment: Proven ability to design clean, elegant visuals with a strong command of minimal design principles, particularly an Apple-style aesthetic.
• Marketing Campaign Understanding: Solid comprehension of how design elements contribute to campaign goals and drive sales and user engagement.
• English Language Proficiency: Minimum B2 level in written and spoken English, essential for effective collaboration and communication within an international team.

Preferred Skills:

• Motion Design: Experience with After Effects or similar motion design tools for creating short animations and dynamic banners.
• Animation Experience: Practical experience in creating motion graphics that enhance user engagement and campaign effectiveness.
• Data-Driven Design: Familiarity with A/B testing principles and using performance analytics to inform design decisions.
• Cross-functional Collaboration: Demonstrated ability to work effectively with marketing, web development, and product teams.

📝 Enhancement Note: The emphasis on "measurable performance outcomes" and "drive sales" suggests that candidates with experience in conversion rate optimization (CRO) through design, or those who can demonstrate how their visuals directly impacted key business metrics, will be highly competitive. The B2 level English requirement underscores the international nature of the role and the need for clear, concise communication in a remote setting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Versatility: Showcase a range of digital design projects including email campaigns, digital ads, social media graphics, and high-converting landing pages.
• Aesthetic Consistency: Highlight examples that clearly demonstrate your ability to maintain a clean, minimal, and Apple-inspired visual style across different assets and campaigns.
• Performance-Oriented Designs: Include case studies or specific project descriptions that explain how your designs contributed to measurable outcomes such as increased click-through rates, conversion rates, or sales. Quantifiable results are highly valued.
• Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates proficiency with Figma, Photoshop, and Illustrator through the quality and execution of your work.
• Web Design Integration: For web design elements, showcase examples of landing pages or UI components that are both visually appealing and functionally effective.

Process Documentation:

• Candidates may be asked to articulate their design process, from brief interpretation and concept generation to asset finalization and collaboration touchpoints.
• Be prepared to discuss how you approach incorporating feedback from marketing and web teams to refine designs and optimize for performance.
• Demonstrate an understanding of workflow management, especially in a remote, collaborative environment, to ensure timely delivery of assets.

📝 Enhancement Note: For a role emphasizing performance and sales, the portfolio should not just be a collection of pretty pictures but a testament to problem-solving through design. Candidates should be ready to explain the "why" behind their design choices, linking them to specific business objectives and demonstrating their understanding of the entire GTM funnel from a visual perspective.

💵 Compensation & Benefits

Salary Range: As this is a contractor role based in North Macedonia with compensation stated in USD, a competitive range for a designer with 2-5 years of experience specializing in digital marketing and a minimal aesthetic would typically fall between $1,500 - $3,000 USD per month.

This estimate is based on:

• Location: North Macedonia's cost of living and typical freelance rates for skilled professionals.
• Experience Level: 2-5 years of relevant experience.
• Skill Set: Proficiency in Figma, Photoshop, Illustrator, and a specialized aesthetic (Apple-style).
• Role Focus: Emphasis on performance-driven design for marketing and sales campaigns.
• Employment Type: Contractor status, which often includes higher gross rates to account for self-employment taxes and benefits not provided by the employer.
• Market Benchmarks: Research on freelance graphic and web designer rates in Eastern Europe and for international remote roles.

Benefits:

• Remote Work Opportunity: Fully remote position, offering flexibility and work-life balance.
• Friendly, Supportive, and Forward-Thinking Environment: A positive company culture that values collaboration and innovation.
• Great Management with No Bureaucracy: Efficient and streamlined communication channels, fostering a productive work atmosphere.
• Compensation in USD: Payment in US Dollars, providing currency stability for international contractors.
• Opportunity to Cooperate Fully Remotely: Flexibility in choosing your work location.

Working Hours:

• The role requires providing services during business hours, implying a standard full-time commitment (approximately 40 hours per week).
• While remote, candidates are expected to be available for collaboration and meetings within a schedule that aligns with business needs, likely requiring overlap with European or North American business hours depending on client needs.

📝 Enhancement Note: The salary range is an estimation for a contractor role. Actual compensation will be determined by the specific terms of engagement, the candidate's demonstrated skill level, portfolio quality, and negotiation. The benefits listed are typical for contract roles and may differ from those offered to full-time employees, as noted in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO), focusing on Customer Support and Customer Experience Improvement for IT companies. SupportYourApp operates globally, servicing clients in 60 languages. Company Size: 1200+ employees, indicating a well-established and scalable organization with a significant international presence. This size suggests structured processes but also potential for agility within specialized teams. Founded: 15 years ago, demonstrating stability, experience, and a proven business model in the BPO sector.

Team Structure:

• Marketing and Web Teams: The Graphic & Web Designer will work closely with these departments, suggesting a collaborative, project-based team structure.
• International Community: The company emphasizes its global reach, implying diverse teams and cross-cultural collaboration opportunities.
• Reporting: While not explicitly stated, the role likely reports to a Marketing Manager or a Creative Lead within the marketing department, with direct collaboration with web development leads.

Methodology:

• Data-Driven Approach: The role's emphasis on "measurable performance outcomes" and "driving sales" points to a company culture that values data analysis and performance metrics in marketing and design.
• Customer-Centricity: As a support-focused BPO, the company likely prioritizes customer experience, which translates into design that aims for clarity, ease of use, and positive user engagement.
• Agility and Innovation: Operating globally and supporting IT clients suggests a need for adaptability and a forward-thinking approach to service delivery and product development (e.g., Quidget).

Company Website: https://supportyourapp.com/

📝 Enhancement Note: The company's focus on BPO, customer experience, and global reach means the designer will be working in a context where efficiency, scalability, and clear communication are paramount. The "Apple-inspired" aesthetic requirement suggests a preference for premium, user-friendly branding that aligns with the image of many of their IT clients.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist (2-5 years of experience) within the marketing and creative function. It's a critical contributor role focused on executing design strategies that support broader GTM and revenue operations.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Lead. Collaboration will be extensive with marketing specialists, campaign managers, and web developers, providing exposure to various facets of the GTM process.

Operations Impact: The designer's impact is directly tied to the effectiveness of marketing campaigns and digital experiences, which in turn influences lead generation, customer acquisition, and ultimately, revenue. By creating high-converting landing pages and compelling visual assets, the designer contributes to the efficiency and success of sales and marketing operations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas (e.g., motion graphics, UI/UX for conversion) or master new design tools and technologies.
• Cross-functional Exposure: Gain deeper insights into marketing strategy, campaign management, and web development processes through close collaboration, potentially leading to broader marketing operations roles.
• Leadership Potential: With proven success and experience, there may be opportunities to take on more senior design roles, mentor junior designers, or lead creative projects.
• Industry Knowledge: Develop a strong understanding of the BPO and IT support industries, which can open doors to specialized design roles within these sectors.

📝 Enhancement Note: For operations professionals, understanding how this design role contributes to the overall GTM strategy is key. The growth path isn't just about becoming a better designer, but about leveraging design skills to impact business outcomes, which is a valuable trajectory for anyone involved in revenue or sales operations.

🌐 Work Environment

Office Type: Fully remote, allowing for flexible work arrangements from any location within North Macedonia. Office Location(s): North Macedonia. While the company has international hubs, this specific role is remote within North Macedonia.

Workspace Context:

• Independent Work: This role requires self-discipline and the ability to manage one's own workload effectively in a remote setting.
• Digital Collaboration Tools: Expect to use project management software, communication platforms (like Slack or Teams), and cloud-based design tools (Figma).
• Cross-functional Interaction: While working remotely, there will be regular virtual interactions with marketing, web, and potentially product teams to discuss briefs, provide updates, and receive feedback.
• Focus on Deliverables: The environment is likely performance-driven, with a focus on producing high-quality, timely design assets that meet campaign objectives.

Work Schedule:

• The role requires providing services during business hours, suggesting a standard full-time schedule (approx. 40 hours/week).
• Flexibility exists within the remote setup, but availability for meetings and collaborative sessions during core business hours is expected.

📝 Enhancement Note: The remote-first nature of this role emphasizes the need for strong self-management, communication skills, and comfort with digital collaboration tools. Candidates should be prepared to articulate how they maintain productivity and collaboration in a distributed team environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess basic qualifications, experience, and aesthetic alignment.
• Skills Assessment/Test: Likely a design challenge or a portfolio review session where you'll be asked to present specific projects and explain your design process and rationale. This is where you'll demonstrate your proficiency in Figma, Photoshop, Illustrator, and your understanding of performance-driven design.
• Behavioral/Fit Interview: An interview focusing on your experience, how you collaborate with teams, your problem-solving approach, and your understanding of the company's values and culture. Questions will likely probe your ability to meet the B2 English requirement and work effectively in a remote, international setting.
• Final Interview: Potentially with a hiring manager or senior team member to discuss the role in more detail and finalize the decision.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that best represent your skills in graphic design, web design, and your ability to create Apple-style aesthetics. Prioritize projects that demonstrate impact on campaign goals or sales.
• Tell a Story: For each project, explain the brief, your design process, the challenges you faced, your solutions, and the outcomes (quantify if possible!).
• Highlight Performance Focus: Explicitly state how your designs aimed to achieve specific marketing objectives (e.g., "This landing page was designed to increase lead generation by 15%," or "These ad banners were optimized for a higher CTR").
• Demonstrate Tool Proficiency: Ensure the quality of your work speaks to your mastery of Figma, Photoshop, and Illustrator.
• Be Ready for Live Critiques: Some interviews may involve live design exercises or asking you to critique existing designs and propose improvements.

Challenge Preparation:

• Design Brief Interpretation: Practice breaking down design briefs to identify key objectives, target audiences, and required deliverables.
• Aesthetic Application: Be prepared to quickly apply the specified Apple-inspired aesthetic to a given concept.
• Time Management: If given a timed challenge, practice working efficiently under pressure while maintaining quality.
• Rationale Articulation: Be ready to clearly articulate the reasoning behind every design decision you make, especially in relation to performance and sales objectives.

📝 Enhancement Note: The emphasis on "measurable performance outcomes" and "driving sales" means interviewers will be looking for more than just creative flair. Candidates should be prepared to justify their design choices with data and strategic thinking, demonstrating how their work directly contributes to business objectives. A strong portfolio that quantifies results will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and handoff. Proficiency is expected for creating UI elements, landing pages, and maintaining design systems.
• Adobe Photoshop: Critical for image editing, manipulation, and creating complex visual assets for digital campaigns.
• Adobe Illustrator: Necessary for vector graphics, logos, icons, and scalable illustrations used across various marketing materials.

Analytics & Reporting:

• While not a primary tool for the designer, an understanding of how design impacts analytics is key. Familiarity with tools like Google Analytics, Mixpanel, or Amplitude might be beneficial for understanding campaign performance and informing design choices.
• Basic understanding of A/B testing platforms (e.g., Optimizely, VWO) could be advantageous for optimizing landing page designs.

CRM & Automation:

• Familiarity with how designs integrate into marketing automation platforms (e.g., Mailchimp, HubSpot) for email campaigns, or CRM systems (e.g., Salesforce) for lead management, can provide context for asset creation.

📝 Enhancement Note: The core requirement is mastery of Figma, Photoshop, and Illustrator. While direct experience with analytics or CRM tools isn't listed as mandatory, a candidate who can speak to how their designs contribute to data tracked in these systems and how they use performance data to iterate will stand out.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished visual assets that meet stringent aesthetic and performance standards.
• Data-Driven Decision Making: Valuing measurable outcomes and using data to inform design choices and campaign effectiveness.
• Customer-Centricity: Designing with the end-user experience in mind, ensuring clarity, ease of use, and positive engagement.
• Efficiency and Agility: Adapting quickly to new briefs, feedback, and evolving marketing needs in a fast-paced, global environment.
• Collaboration and Transparency: Working openly with marketing and web teams, sharing ideas, and providing clear communication.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing specialists and web developers, ensuring designs are technically feasible, strategically aligned, and aesthetically consistent.
• Feedback-Oriented: A readiness to receive and implement constructive feedback from team members to refine designs and improve performance.
• Proactive Communication: Regularly updating stakeholders on progress, potential challenges, and design rationales through various communication channels.

📝 Enhancement Note: The company's BPO focus and international operations suggest a culture that prioritizes clear communication, efficiency, and a results-oriented mindset. The designer's role is not isolated but deeply integrated into broader marketing and GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Aesthetic Consistency: Ensuring the Apple-inspired minimal aesthetic is consistently applied across diverse marketing materials and campaigns, while still being creative and engaging.
• Balancing Creativity with Performance: Designing visually appealing assets that also demonstrably drive sales and meet specific marketing KPIs.
• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback with geographically dispersed teams without the benefit of in-person interaction.
• Adapting to Diverse Client Needs (Indirectly): While not directly client-facing, understanding the BPO context means designs might indirectly support various IT clients, requiring an understanding of different brand nuances or target audiences.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and apply new design trends, tools, and motion design techniques.
• Conversion Rate Optimization (CRO) Principles: Gaining deeper knowledge of how design impacts user behavior and sales funnels.
• Marketing Strategy Insights: Understanding the broader context of marketing campaigns and how visual assets contribute to overall GTM success.
• International Work Experience: Developing skills in cross-cultural communication and working within a global team.

📝 Enhancement Note: The challenges presented are common in performance-driven design roles. Growth opportunities lie in specializing further in conversion-focused design and understanding the strategic impact of visual assets within a GTM framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a visual asset that directly contributed to a significant increase in sales or conversions. What was your process, and what were the results?" (Focus on quantifiable impact and your strategic thinking.)
• "How do you approach maintaining a consistent brand aesthetic, particularly a minimal style like Apple's, across various digital platforms and campaign types?" (Demonstrate understanding of brand guidelines and execution.)
• "Imagine you're given a brief for a new landing page. Walk us through your design process from initial concept to final delivery, including how you would collaborate with the web team." (Showcase your workflow, tool usage, and collaboration skills.)

Company & Culture Questions:

• "What do you know about SupportYourApp and our services? How do you see your design skills contributing to our mission of improving customer experience?" (Show research and alignment with company values.)
• "How do you handle constructive criticism or feedback on your designs, especially when working remotely with multiple stakeholders?" (Assess your adaptability and communication in a remote, collaborative setting.)
• "Why are you interested in a contractor role, and what are your expectations regarding working hours and availability?" (Clarify your commitment and understanding of contract employment.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or campaign. For each project, have a clear narrative: Problem -> Solution -> Result.
• Quantify Impact: Wherever possible, use numbers and data to back up the success of your designs (e.g., "Increased CTR by X%", "Achieved Y% conversion rate").
• Highlight Process: Be ready to discuss your thought process, the tools you used (Figma, Photoshop, Illustrator), and any challenges you overcame.
• Aesthetic Focus: Clearly articulate how your designs embody the clean, minimal, Apple-inspired aesthetic.
• Conciseness: Be prepared to present your key projects efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interviewers will be looking for a designer who is not only talented but also strategic and business-minded. Your ability to connect your design work to tangible business outcomes (sales, conversions) will be crucial. Practice articulating your thought process clearly, especially in English.

📌 Application Steps

To apply for this operations position:

• Submit your CV in English through the provided application link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features projects that showcase your graphic design, web design, and Apple-style aesthetic capabilities. Prioritize examples that demonstrate how your designs have driven measurable performance outcomes or sales.
• Resume Optimization: Tailor your resume to highlight your 2+ years of experience, proficiency in Figma, Photoshop, and Illustrator, and your B2 level English proficiency. Use keywords from the job description such as "performance outcomes," "drive sales," "Apple-style aesthetic," and "marketing initiatives."
• Interview Preparation: Practice articulating your design process, rationale, and results in English. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and handling feedback in a remote environment.
• Company Research: Visit the SupportYourApp website and social media pages to understand their services, culture, and client base. Be prepared to discuss how your design skills align with their mission of improving customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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