(fluent English) Graphic & Web Designer (Georgia)

📍 Job Overview

Job Title: Graphic & Web Designer (Fluent English) Company: SupportYourApp Location: Tbilisi, Georgia Job Type: Contractor Category: Marketing Operations / Creative Operations / GTM Design Date Posted: 2025-11-27 Experience Level: 2-5 Years Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for enhancing SupportYourApp's visual identity across product and marketing initiatives, requiring a strong focus on delivering high-impact digital assets.
• The Graphic & Web Designer will collaborate closely with marketing and web teams to translate strategic campaign goals into visually compelling landing pages, digital ads, and email campaigns.
• A key aspect of this position involves maintaining a consistent, Apple-inspired minimal aesthetic across all design outputs, ensuring brand cohesion and a premium user experience.
• Success in this role is measured not only by aesthetic quality but also by the ability of the designs to directly contribute to measurable performance outcomes, such as driving sales and improving customer engagement.

📝 Enhancement Note: While the input lists this as a "Graphic & Web Designer," the responsibilities and required skills strongly indicate a role focused on marketing and GTM operations. The emphasis on "measurable performance outcomes," "drive sales," and collaboration with "marketing and web teams" positions this role within the broader GTM operations function, specifically supporting marketing campaigns and digital presence. The "Contractor" employment type suggests a project-based or service-oriented engagement rather than a full-time employee role within a traditional operations department, but the core functions align with operations support.

📈 Primary Responsibilities

• Design and execute visually polished, high-impact graphics for a variety of digital marketing channels, including email campaigns, digital advertisements, website banners, social media posts (SMM), and landing pages.
• Maintain and consistently apply an "Apple-inspired" minimal visual style across all design assets to ensure a cohesive and premium brand aesthetic aligned with SupportYourApp's identity and client expectations.
• Collaborate effectively with cross-functional marketing and web development teams to brainstorm concepts, refine designs, and ensure all visual elements directly support defined campaign objectives and performance metrics.
• Translate complex campaign strategies and user experience goals into intuitive and aesthetically pleasing web page layouts and digital assets that are optimized for conversion and engagement.
• Iterate on designs based on feedback from marketing, web teams, and performance data, continuously optimizing visual elements for improved sales, lead generation, and customer experience outcomes.

📝 Enhancement Note: The core responsibilities align with supporting marketing operations and GTM initiatives by providing essential design services. The emphasis on "measurable performance outcomes" and "driving sales" suggests this role is not purely creative but is accountable for design's impact on business objectives, a hallmark of operations-focused roles.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating mastery of design principles and execution is paramount, often indicative of formal training in Graphic Design, Web Design, or a related creative field. Applicants with relevant certifications in design software are also considered.

Experience:

• Minimum of 2 years of professional experience in graphic and web design, with a preference for candidates who have worked within marketing departments, creative agencies, or environments focused on digital product promotion and customer acquisition.

Required Skills:

• English Proficiency: Minimum B2 level (written and spoken) for effective communication with international teams and stakeholders.
• Core Design Software: Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator is essential for creating and manipulating high-quality digital assets.
• Aesthetic Alignment: Proven ability to design clean, elegant, and minimal visuals, specifically demonstrating an understanding and execution of the "Apple-style" aesthetic.
• Performance-Oriented Design: Solid understanding of how to create visually appealing assets that are strategically designed to drive sales, improve user experience, and achieve measurable marketing outcomes.
• Collaboration & Communication: Strong ability to work effectively within a cross-functional team, articulate design decisions, and incorporate feedback from marketing and web development colleagues.

Preferred Skills:

• Motion Design: Experience with Adobe After Effects or similar motion design tools for creating dynamic animations and visual effects.
• Animation Expertise: Proven experience in creating short animations for digital banners, social media posts, or other marketing collateral to enhance engagement.

📝 Enhancement Note: The requirement for B2 English proficiency and the emphasis on "sales-driven design" and "measurable performance outcomes" are critical differentiators for operations roles, indicating the need for clear communication and accountability beyond pure aesthetics. The preference for agency or marketing environment experience suggests an understanding of campaign lifecycles and GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: A curated portfolio showcasing a range of polished, high-impact graphic and web design projects that highlight a clean, minimal, and "Apple-style" aesthetic.
• Performance-Driven Case Studies: Inclusion of at least 1-2 case studies that demonstrate how design decisions directly contributed to measurable marketing objectives (e.g., increased conversion rates, improved CTR on ads, successful landing page performance).
• Tool Proficiency Showcase: Examples of work created using Figma, Photoshop, and Illustrator, demonstrating advanced skills in layout, typography, color theory, and asset creation for digital platforms.
• Campaign Integration Examples: Visuals that clearly show integration into marketing campaigns, such as email templates, digital ad mock-ups, or landing page designs, illustrating an understanding of the marketing context.

Process Documentation:

• While formal process documentation is not explicitly requested for this design role, candidates are expected to articulate their design process, from brief interpretation and concept development to asset delivery and iteration, demonstrating a systematic approach to design projects.

📝 Enhancement Note: For a design role supporting operations, the portfolio is paramount. The emphasis on "measurable performance outcomes" and "sales-driven design" means the portfolio must go beyond showcasing visual appeal to demonstrating the impact of design on business goals. This is a key differentiator for operations-adjacent roles where ROI and efficiency are critical.

💵 Compensation & Benefits

Salary Range:

• As this is a contractor role compensated in USD, and specific salary details are not provided, a competitive range for a Graphic & Web Designer with 2-5 years of experience, fluent English, and a strong portfolio in Georgia would typically fall between $1,500 - $3,000 USD per month, depending on the exact scope of work, project duration, and the candidate's proven ability to deliver results that impact sales and customer experience. This estimate is based on industry benchmarks for freelance/contract design work in Eastern Europe and the demand for specialized digital design skills.

Benefits:

• Remote Work Opportunity: Fully remote cooperation, offering flexibility and work-life balance.
• Supportive Environment: Access to a friendly, supportive, and forward-thinking work environment.
• USD Compensation: Payment in United States Dollars, providing currency stability.
• Efficient Management: Experience working with a great management team that emphasizes minimal bureaucracy, allowing for streamlined project execution.
• Business Hours Alignment: Opportunity to provide services during standard business hours, facilitating seamless collaboration with global teams.

Working Hours:

• The role is structured to provide services during business hours, implying a standard full-time commitment of approximately 40 hours per week, with flexibility offered through the remote work arrangement.

📝 Enhancement Note: Salary estimation is based on general freelance rates for designers with relevant experience in the region, adjusted for USD compensation. The listed benefits are typical for remote contractor roles, with a specific mention of "no bureaucracy" which is often a key selling point for operations-minded individuals seeking efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO) / Customer Support Services / IT Services. SupportYourApp specializes in providing comprehensive Support-as-a-Service, including technical and customer support, and services aimed at enhancing customer experience for IT companies globally. Company Size: 1200+ employees. This indicates a well-established, sizable international organization with a significant operational footprint. Founded: 15 years ago. This longevity suggests stability, a proven business model, and extensive experience in the BPO sector.

Team Structure:

• The Graphic & Web Designer will be part of a dynamic international community, working closely with dedicated marketing and web teams.
• While specific reporting lines aren't detailed, the collaborative nature implies reporting to a Marketing Manager, Creative Lead, or a GTM Operations Lead responsible for campaign execution.
• Cross-functional collaboration is a cornerstone, requiring close interaction with marketing strategists, web developers, and potentially product managers to ensure visual consistency and campaign effectiveness.

Methodology:

• Data-Driven Design: Emphasis on creating visuals that align with "measurable performance outcomes" and "drive sales," indicating a data-informed approach to design.
• Agile Campaign Support: The role is expected to support "ideas into powerful campaigns," suggesting an agile workflow for rapid design iteration and campaign deployment.
• Efficiency & Automation: The company's mention of "great management with no bureaucracy" and a focus on "improving the customer experience" hints at an organizational value placed on efficient processes and potentially leveraging technology to streamline operations.

Company Website: https://www.supportyourapp.com/

📝 Enhancement Note: The company's focus on BPO and customer experience for IT clients, combined with its global reach and emphasis on performance, frames the design role as integral to GTM operations and client success. The "no bureaucracy" aspect is a significant cultural indicator for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized individual contributor, likely at a mid-level for designers. It requires independent execution of design tasks with a strong understanding of how design impacts business objectives, rather than managing a team. Reporting Structure: The designer will likely report to a Marketing Lead or a GTM Operations Manager who oversees campaign execution and performance. This structure facilitates direct alignment with marketing strategies and performance metrics. Operations Impact: The designer's work directly influences the perception and effectiveness of SupportYourApp's marketing campaigns and digital presence. By creating high-performing visuals, they contribute to lead generation, customer acquisition, and brand positioning, thereby impacting revenue and overall GTM success.

Growth Opportunities:

• Specialization: Deepen expertise in sales-driven design, Apple-inspired aesthetics, and motion graphics, becoming a go-to specialist for high-impact visual content.
• Cross-Functional Skill Development: Gain deeper insights into marketing strategies, campaign management, and web development processes through close collaboration, potentially leading to broader GTM operations roles.
• Project Leadership: With proven success, opportunities may arise to lead design aspects of larger marketing initiatives or contribute to the development of design systems and brand guidelines for new products or services.

📝 Enhancement Note: Growth in this role is likely to be through specialization and increased responsibility within marketing operations or GTM design, rather than traditional management. The ability to demonstrate impact on sales and customer experience will be key to career advancement.

🌐 Work Environment

Office Type: Fully Remote. This position offers complete flexibility, allowing the designer to work from any location. Office Location(s): While hiring in Georgia, the role is 100% remote, meaning candidates are not tied to a physical office location within Georgia. Workspace Context:

• Collaborative Digital Space: The work environment is primarily digital, relying on communication and collaboration tools to connect with remote teams.
• Tool-Centric Operations: Access to and proficient use of industry-standard design software (Figma, Photoshop, Illustrator) is foundational to the workspace.
• Cross-Functional Interaction: Opportunities for rich interaction with marketing and web professionals, fostering a dynamic exchange of ideas and strategies.

Work Schedule: Services are to be provided during business hours, suggesting a commitment aligned with typical workdays. The remote nature offers flexibility in structuring these hours, but responsiveness and availability for team collaboration are expected.

📝 Enhancement Note: The fully remote nature and "no bureaucracy" culture suggest an environment that values autonomy, efficiency, and results. The primary "workspace" is digital, emphasizing the need for self-discipline and strong online collaboration skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: The first step involves submitting a CV in English and a portfolio. Recruiters will assess for relevant experience, English proficiency, and design aesthetic.
• Skills Assessment/Design Challenge: Candidates may be given a design challenge or a small test project to evaluate their design skills, problem-solving abilities, and understanding of the required aesthetic and performance goals.
• Interview with Hiring Team: An interview (likely via video call) with members of the marketing and/or web team to discuss experience, design philosophy, collaboration style, and cultural fit. This stage will also likely delve into how the candidate approaches driving sales through design.
• Final Evaluation: Assessment of overall fit, technical proficiency, and potential contribution to campaign success.

Portfolio Review Tips:

• Highlight Key Skills: Ensure your portfolio prominently features work created with Figma, Photoshop, and Illustrator.
• Showcase Aesthetic: Clearly present examples of your clean, minimal, "Apple-style" designs.
• Demonstrate Impact: For each relevant project, include a brief description of the objective, your role, the design process, and most importantly, any measurable results (e.g., conversion rates, engagement metrics, sales impact). Quantifiable achievements are critical for operations-aligned roles.
• Structure for Clarity: Organize your portfolio logically, perhaps by project type (e.g., landing pages, email campaigns, digital ads) or by campaign objective.
• English Presentation: Be prepared to walk through your portfolio and discuss your design decisions in fluent English.

Challenge Preparation:

• Understand the Brand: Research SupportYourApp's existing visual identity, products, and target audience.
• Focus on Performance: Anticipate design challenges that require you to balance aesthetics with clear marketing objectives (e.g., designing an ad to drive sign-ups).
• Practice Articulation: Be ready to explain your design choices, tool usage, and how your work contributes to business goals in clear, concise English.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges highlights the practical, results-oriented nature of this role. Candidates must be prepared to demonstrate not only creative talent but also a strategic understanding of how design impacts business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows.
• Adobe Photoshop: Critical for image editing, manipulation, and creating detailed raster graphics.
• Adobe Illustrator: Necessary for vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

• While not directly responsible for analytics, a strong understanding of how design impacts metrics like Click-Through Rates (CTR), conversion rates, and user engagement on landing pages and ads is crucial. Familiarity with interpreting basic performance data to inform design iterations will be an advantage.

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but understanding how design assets are deployed within marketing automation platforms or CRM-driven campaigns is beneficial.

📝 Enhancement Note: The explicit mention of Figma, Photoshop, and Illustrator signifies the core technical requirements. The implicit need to understand analytics and marketing platforms points towards an operations-minded designer who can contribute to measurable GTM success.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering results that "truly perform" and "drive sales," indicating a culture that values measurable impact and accountability.
• Efficiency & Agility: The mention of "no bureaucracy" and supporting "ideas into powerful campaigns" suggests a value placed on streamlined processes and the ability to adapt quickly to marketing needs.
• Global Collaboration: Operating internationally and supporting clients in 60 languages highlights a culture of inclusivity, cross-cultural communication, and a broad perspective.
• Quality & Aesthetics: A commitment to a consistent, premium visual style ("Apple-inspired minimal aesthetic") reflects a dedication to high standards and brand integrity.

Collaboration Style:

• Cross-Functional Synergy: The role necessitates close collaboration with marketing and web teams, requiring an open and communicative approach to ensure alignment on campaign goals and design execution.
• Feedback Integration: A willingness to receive and act upon feedback from various stakeholders is implied, crucial for iterating designs towards optimal performance.
• Proactive Contribution: Expected to "turn ideas into powerful campaigns," suggesting a proactive and engaged contribution to team projects, not just reactive task completion.

📝 Enhancement Note: The company culture appears to value efficiency, measurable results, and collaborative execution, all of which are key attributes for successful operations professionals. The global aspect also suggests a need for adaptability and strong communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to consistently create visually appealing designs that also meet specific, measurable sales and marketing objectives, requiring a blend of creative talent and strategic thinking.
• Maintaining Brand Consistency: Ensuring the strict adherence to the "Apple-inspired minimal aesthetic" across a wide variety of digital assets and campaigns, especially under tight deadlines.
• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback within a fully remote, international team environment requires strong digital communication skills.
• Adapting to Evolving Campaigns: Quickly understanding and visually translating new campaign strategies, product features, or market shifts into effective design assets.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in motion design, advanced Figma workflows, or explore new design tools and technologies.
• GTM Strategy Insights: Gaining deeper knowledge of marketing campaign structures, conversion rate optimization (CRO), and digital advertising best practices through close work with marketing teams.
• Cross-Disciplinary Understanding: Developing a better understanding of web development processes and how design integrates into the broader digital product lifecycle.

📝 Enhancement Note: The challenges and growth opportunities are framed around enhancing the designer's ability to contribute strategically to GTM efforts, moving beyond pure execution to impact-driven design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an asset that directly contributed to an increase in sales or conversions. What was your process, and how did you measure success?" (Focus on quantifiable results and your strategic approach.)
• "How do you approach maintaining a consistent visual identity, especially when working with a specific aesthetic like 'Apple-style' minimalism, across diverse marketing channels?" (Prepare examples of your adherence to brand guidelines.)
• "Walk us through your process for designing a landing page from initial brief to final delivery. How do you ensure it meets both user experience and business objectives?" (Demonstrate a systematic, results-oriented design process.)

Company & Culture Questions:

• "What interests you about SupportYourApp's mission and its focus on Support-as-a-Service for IT companies?" (Research the company's services and values.)
• "How do you prefer to collaborate with marketing and web development teams, especially in a remote setting?" (Highlight your communication and teamwork skills.)
• "How do you stay updated on design trends while ensuring your work aligns with established brand aesthetics and performance goals?" (Showcase continuous learning and strategic thinking.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the problem, your solution, the tools used, and the measurable outcome. Focus on the "why" behind your design decisions.
• Quantify Impact: Emphasize any data points or results that demonstrate the effectiveness of your designs. Use phrases like "increased CTR by X%," "improved conversion rate by Y%," or "contributed to Z leads."
• Showcase Process: Briefly touch upon your design process, including how you incorporated feedback and iterated on designs.
• Highlight Key Skills: Explicitly point out how specific projects demonstrate your proficiency in Figma, Photoshop, Illustrator, and your ability to achieve the required aesthetic.
• Concise & Clear: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful projects.

📝 Enhancement Note: Interview preparation should focus on articulating design strategy, quantifiable results, and collaboration skills, reflecting the operations-driven nature of the role.

📌 Application Steps

To apply for this operations support position:

• Submit your CV in English through the provided application link.
• Portfolio Customization: Ensure your portfolio is tailored to this role, prominently featuring examples of clean, minimal, "Apple-style" designs for digital marketing (email campaigns, ads, landing pages) and highlighting any quantifiable results related to sales or conversions.
• Resume Optimization: Clearly articulate your 2+ years of experience in graphic and web design, emphasizing proficiency in Figma, Photoshop, and Illustrator, and your B2 level English fluency. Use keywords found in the job description (e.g., "sales-driven design," "performance outcomes," "Apple-style aesthetic").
• Interview Preparation: Practice presenting your portfolio and discussing your design process and impact in fluent English. Be ready to answer questions about how your design work drives business results.
• Company Research: Familiarize yourself with SupportYourApp's services, client base, and company culture. Understand their BPO model and commitment to customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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