Executive, Social Media Content (Graphic Designer)

📍 Job Overview

Job Title: Executive, Social Media Content (Graphic Designer) Company: WPP Media Location: Kuala Lumpur, Malaysia Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: 2025-10-21 Experience Level: 0-2 Years Remote Status: Hybrid

🚀 Role Summary

• This role is integral to the client-facing operations of WPP Media, focusing on social media content strategy and execution.
• It involves acting as a key liaison between the agency and its diverse clientele, ensuring seamless communication and project delivery.
• The position requires a blend of creative design, strategic thinking, and meticulous campaign management across various social platforms.
• Successful candidates will contribute to the growth of client brands by leveraging cutting-edge social media and content strategies.

📝 Enhancement Note: While the job title includes "Graphic Designer," the core responsibilities and description heavily lean into client management, content strategy, and campaign execution within a social media agency context. This suggests the role is more of a hybrid Account Executive/Social Media Executive with a strong creative component, rather than a pure graphic design role. The "operations" aspect is in managing client relationships, campaign workflows, and ensuring content aligns with strategic objectives.

📈 Primary Responsibilities

• Serve as the primary point of contact for assigned clients, fostering strong business relationships and understanding their evolving needs.
• Support Account Leads by providing strategic insights and ensuring client satisfaction through proactive engagement and effective communication.
• Oversee the end-to-end execution of social media jobs and campaigns, including accurate briefing of internal teams, timeline management, and budget oversight.
• Coordinate with cross-functional teams, including content creators, social listening, analytics, and external partners, to deliver integrated campaign solutions.
• Develop and implement effective content, KOL, and social media strategies tailored to diverse platforms and client objectives.
• Manage community engagement, ensuring brand voice consistency and timely responses to audience interactions.
• Generate insightful reports and social audits using social media tools to measure campaign performance and identify optimization opportunities.
• Analyze market trends, client performance data, and competitor activities to inform strategic recommendations and creative ideation.
• Handle administrative tasks, including quotation preparation, invoice processing, and financial follow-ups with clients and vendors.
• Stay abreast of new and emerging social media technologies and platforms, assessing their potential benefits for brand and business growth.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on client service, project management, and cross-functional coordination, which are critical in a marketing agency setting. The emphasis on "smooth running of day-to-day jobs and campaigns" and "administrative work" solidifies its operational nature.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a background in Marketing, Communications, Graphic Design, Advertising, or a related field is highly beneficial.
• A strong understanding of digital marketing principles and social media dynamics is expected.

Experience:

• Minimum of 1-2 years of experience in a social media agency, creative agency, or a client-facing marketing role.
• Demonstrated experience in managing client relationships and executing digital marketing campaigns.

Required Skills:

• Client Relationship Management: Proven ability to build and maintain strong, trusting relationships with clients and internal stakeholders.
• Social Media Platform Expertise: In-depth knowledge of primary social platforms (e.g., Facebook, Instagram, YouTube, TikTok, X) and their respective best practices.
• Content Strategy & Creation: Ability to ideate, develop, and oversee the creation of engaging and relevant social media content.
• Communication & Presentation Skills: Excellent verbal and written communication, with the ability to articulate ideas clearly and persuasively to clients and internal teams.
• Project Management: Strong organizational skills, with the ability to manage multiple projects, timelines, and priorities effectively.
• Attention to Detail: Meticulous approach to campaign execution, reporting, and administrative tasks.
• Analytical Thinking: Capacity to analyze data, interpret social media metrics, and translate insights into actionable strategies.
• Bilingual Proficiency: Excellent command of both English and Bahasa Malaysia (written and spoken).

Preferred Skills:

• Graphic Design Fundamentals: Basic understanding or practical experience in graphic design principles, which can aid in content ideation and briefing.
• KOL Strategy: Familiarity with influencer marketing and Key Opinion Leader (KOL) engagement strategies.
• Community Management: Experience in managing online communities and fostering audience engagement.
• Budget Management: Ability to track and manage campaign budgets efficiently.
• Social Media Tools: Proficiency with social media management, listening, and analytics platforms.

📝 Enhancement Note: The "What you will need" section strongly implies the need for interpersonal skills and a passion for people, framing the role as a bridge between creative execution and client service. The preference for agency experience and bilingual proficiency are key differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Client Case Studies: Showcase examples of successful social media campaigns managed, highlighting your role in strategy development, execution, and client communication.
• Content Samples: Present a range of social media content (graphics, copy, video concepts) you've contributed to or overseen, demonstrating creative flair and platform adaptability.
• Campaign Performance Data: Include examples of reporting or analysis that demonstrate your ability to track KPIs, derive insights, and recommend optimizations.
• Process Documentation (Conceptual): While not explicitly required, demonstrating an understanding of campaign workflows, content calendars, and client briefing processes will be advantageous.

Process Documentation:

• Workflow Design: Ability to understand and contribute to the design of efficient workflows for content creation, client approvals, and campaign deployment.
• Implementation & Automation: Familiarity with how social media tools facilitate campaign execution and reporting, even if not directly configuring them.
• Measurement & Analysis: Clear examples of how you've used data to measure campaign success and inform future strategies.

📝 Enhancement Note: Given the role's client-facing and campaign management nature, a portfolio demonstrating not just creative output but also strategic thinking, client interaction, and measurable results will be highly valued. The emphasis on "smooth running of day-to-day jobs and campaigns" implies a need to showcase organizational and process-oriented skills.

💵 Compensation & Benefits

Salary Range:

• Estimate: Based on the role's location (Kuala Lumpur, Malaysia), experience level (0-2 years), and industry (Advertising/Media), a competitive salary range for an Executive, Social Media Content role would typically fall between MYR 3,000 to MYR 5,000 per month.
• Methodology: This estimate is derived from analyzing typical entry-level to junior executive salaries for marketing and advertising roles in Kuala Lumpur, considering the cost of living and industry benchmarks for agencies like WPP. The specific range can vary based on the candidate's exact experience, skill set, and performance during the interview process.

Benefits:

• Comprehensive Health & Wellness: Access to medical insurance, potentially including dental and vision coverage.
• Professional Development: Opportunities for training, workshops, and access to global WPP/WPP Media networks for learning and growth.
• Employee Resource Groups (ERGs): Participation in various groups that foster community, diversity, and inclusion.
• In-Office Events: Regular events for team building, knowledge sharing, and celebrating milestones.
• Hybrid Work Model: Flexibility of working both in the office and remotely, promoting work-life balance.
• Retirement Savings Plan: Contribution towards employee provident funds or similar retirement schemes.
• Paid Time Off: Annual leave, sick leave, and public holidays as per Malaysian labor laws.

Working Hours:

• Standard working hours are typically 40 hours per week.
• The company operates on a hybrid model, with employees expected to be in the office approximately four days a week.
• Willingness to work beyond normal hours is required when necessary, especially for client requests or crisis management situations, reflecting the dynamic nature of agency work.

📝 Enhancement Note: Specific benefits beyond standard offerings like health insurance and PTO are inferred from the "Life at WPP Media & Benefits" section, emphasizing learning, community, and flexibility. The salary range is an estimation based on industry standards for the specified location and experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Media, Marketing Services. WPP is a global leader focused on creative transformation, leveraging technology and talent to drive growth for clients. WPP Media is its specialized global media collective. Company Size: WPP is a very large global organization, employing tens of thousands worldwide. WPP Media, as a collective, likely operates with a significant global footprint, while the Kuala Lumpur office would be a substantial local entity within this network. Founded: WPP was founded in 1982. This long history signifies stability, extensive industry experience, and a well-established operational framework.

Team Structure:

• Reporting: This role reports to the Content Planning - Lead, indicating a structured hierarchy within the content and account management teams.
• Collaboration: The role requires close collaboration with internal teams (Content, Insights & Analytics) and external stakeholders (Clients, Vendors, KOLs).
• Specialization: WPP Media likely structures its teams around client accounts, service offerings (e.g., creative, media planning, analytics), and specialized functions.

Methodology:

• Data-Driven Insights: Emphasis on using social tools and analytics to generate reports and inform strategies.
• Client-Centric Approach: The role is defined by its function as a liaison, prioritizing client needs and relationships.
• Agile Execution: The need to manage day-to-day jobs, campaigns, and potentially crises suggests an agile and responsive operational approach.

Company Website: https://www.wpp.com/, https://www.wppmedia.com/

📝 Enhancement Note: The company description highlights WPP's commitment to "creative transformation" and "building better futures," suggesting a culture that values innovation, client success, and social responsibility. The "Open," "Extraordinary," and "Optimistically" core values are central to their employee experience and operational ethos.

📈 Career & Growth Analysis

Operations Career Level: Junior Executive / Executive Level. This role is designed for individuals early in their careers (0-2 years experience) looking to gain foundational experience in client management, social media strategy, and campaign execution within a large agency environment. It's a stepping stone into broader account management or specialized social media roles. Reporting Structure: Directly reporting to the Content Planning - Lead provides a clear line of mentorship and guidance. This structure allows for focused learning on specific client accounts and content strategies. Operations Impact: This role directly impacts client success by ensuring effective communication, timely campaign delivery, and strategic content execution. The quality of work and client relationships managed by this executive contributes to client retention and agency revenue growth.

Growth Opportunities:

• Account Management Progression: Potential to advance to Account Manager, Senior Account Manager, or Account Director roles by demonstrating strong client relationship skills and strategic acumen.
• Social Media Specialization: Opportunity to deepen expertise in social media strategy, content creation, community management, or paid social advertising.
• Creative Operations: Develop skills in managing creative workflows, production processes, and cross-functional team coordination within an agency setting.
• Leadership Development: Access to WPP's global training programs, mentorship opportunities, and international networks to foster leadership potential.

📝 Enhancement Note: The role is positioned as an entry point into agency operations, with clear pathways for growth into account management or specialized marketing functions. The emphasis on learning from "the best" and gaining "invaluable experience" points to a structured development program within WPP Media.

🌐 Work Environment

Office Type: Hybrid Work Model. Employees are expected to be in the office approximately four days a week, fostering collaboration, creativity, and connection. Office Location(s): Kuala Lumpur, Malaysia. Specific office details (e.g., accessibility, amenities) are not provided but are typical for a major metropolitan hub.

Workspace Context:

• Collaborative Hub: The office environment is designed to encourage teamwork, brainstorming, and cross-functional interaction, essential for agency success.
• Tools & Technology: Access to industry-standard social media management tools, analytics platforms, and creative software will be provided to facilitate work.
• Team Interaction: Opportunities for daily interaction with colleagues, managers, and potentially clients, fostering a dynamic and engaging work atmosphere.

Work Schedule:

• The standard work week is approximately 40 hours.
• The hybrid model offers flexibility, balancing in-office collaboration with remote work.
• A degree of flexibility is required, with the potential need to work beyond standard hours to meet client demands or manage urgent situations.

📝 Enhancement Note: The hybrid model is a key feature, suggesting a modern work environment balancing in-person collaboration with employee flexibility. The emphasis on "fostering creativity, collaboration, and connection" indicates an office culture that values teamwork and shared experiences.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your CV and a brief call to assess basic qualifications and cultural fit.
• First Interview: Typically with the Content Planning - Lead or a hiring manager, focusing on your experience, understanding of social media, client interaction skills, and motivation. Be prepared to discuss your portfolio.
• Case Study/Practical Exercise: You may be asked to analyze a social media scenario, propose a content strategy for a hypothetical client, or critique existing social media campaigns.
• Final Interview: Potentially with a senior leader, assessing your strategic thinking, long-term potential, and alignment with WPP's values.
• Offer: Based on overall performance across all stages.

Portfolio Review Tips:

• Highlight Client Impact: For each project, clearly state the client, the objective, your role, the strategy implemented, and the quantifiable results (e.g., engagement increase, follower growth, campaign ROI).
• Showcase Versatility: Include examples across different platforms and client industries if possible, demonstrating adaptability.
• Detail Your Process: Explain your thought process behind content creation, campaign planning, and client communication. Use visuals effectively.
• Quantify Achievements: Use numbers and data to demonstrate the success of your work. For example, "Increased engagement rate by 25%," or "Managed a budget of X."
• Tailor to WPP: Research WPP's recent campaigns and client work. If possible, subtly align your portfolio examples to demonstrate skills relevant to their known strengths or client types.

Challenge Preparation:

• Strategy Mock-up: Be ready to outline a mini-strategy for a brand you admire or a hypothetical client. Focus on objectives, target audience, platform selection, content pillars, and key metrics.
• Client Scenario: Practice how you would handle a difficult client request or a social media crisis. Focus on communication, problem-solving, and escalation procedures.
• Content Ideation: Be prepared to brainstorm creative content ideas for a specific brand or campaign objective.

📝 Enhancement Note: The emphasis on "smooth running of day-to-day jobs and campaigns" and client liaison suggests interviewers will probe your ability to manage tasks, communicate effectively under pressure, and maintain client satisfaction through structured processes.

🛠 Tools & Technology Stack

Primary Tools:

• Social Media Management Platforms: Experience with tools like Hootsuite, Sprout Social, Buffer, or similar for scheduling, monitoring, and reporting.
• Design Software (Basic Proficiency): Familiarity with Adobe Creative Suite (Photoshop, Illustrator) or Canva for basic graphic creation or briefing designers.
• Project Management Tools: Exposure to tools like Asana, Trello, Monday.com, or similar for task management and workflow tracking.

Analytics & Reporting:

• Social Media Analytics: Proficiency in using native platform analytics (Facebook Insights, Instagram Insights, YouTube Analytics, TikTok Analytics) and third-party tools (e.g., Google Analytics for website traffic driven by social).
• Reporting Dashboards: Experience creating or interpreting reports from tools that consolidate social media performance data.

CRM & Automation:

• CRM Systems (Basic Understanding): Familiarity with how CRM systems (e.g., Salesforce, HubSpot) integrate with marketing efforts, even if not directly using them for client management in this role.
• Collaboration & Communication: Proficiency in tools like Slack, Microsoft Teams, or Google Workspace for internal communication and file sharing.

📝 Enhancement Note: While not explicitly listed, a strong understanding of the social media ecosystem and the tools used within it is crucial. The role requires working with analytics and content teams, implying a need to understand their outputs and how to leverage them.

👥 Team Culture & Values

Operations Values:

• Extraordinary: Strive for exceptional client outcomes and creative solutions, pushing boundaries in social media content and strategy.
• Open: Foster a transparent, trusting, and inclusive environment where diverse perspectives are welcomed, and client/team needs are balanced.
• Optimistically: Approach challenges with a positive, growth-oriented mindset, championing development and innovation within the team and for clients.
• Client-Centricity: A core operational value, ensuring client satisfaction and business growth are at the forefront of all activities.
• Collaboration: A strong emphasis on teamwork and cross-functional partnerships to deliver integrated solutions.

Collaboration Style:

• Cross-Functional Integration: Actively work with content creators, strategists, analysts, and account leads to ensure cohesive campaign delivery.
• Feedback Exchange: Openness to receiving and providing constructive feedback within the team to continuously improve processes and outcomes.
• Proactive Communication: Regular updates and clear communication with clients and internal teams to manage expectations and ensure alignment.

📝 Enhancement Note: The core values of "Extraordinary," "Open," and "Optimistically" are deeply embedded. Candidates should demonstrate how their work ethic and approach align with these principles, particularly in how they handle client interactions and team collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands: Managing expectations and delivering high-quality work for multiple clients simultaneously, each with unique needs and priorities.
• Rapidly Evolving Social Media Landscape: Staying updated with new platform features, algorithm changes, and emerging trends to maintain strategic relevance.
• Crisis Management: Effectively responding to and managing negative feedback or crises on social media for clients, requiring quick thinking and clear communication.
• Cross-Functional Coordination: Ensuring seamless collaboration and communication among diverse internal teams and external partners to deliver integrated campaigns.

Learning & Development Opportunities:

• Industry Certifications: Support for obtaining certifications in social media marketing, digital advertising, or specific platform expertise.
• Skill Specialization: Opportunities to focus on areas like paid social, influencer marketing, analytics, or creative strategy.
• Mentorship Programs: Access to experienced professionals within WPP Media and the broader WPP network for guidance and career advice.
• Global Exposure: Potential to learn from and collaborate with teams across WPP's international network.

📝 Enhancement Note: The role presents a steep learning curve in a fast-paced agency environment. Candidates should highlight their adaptability, resilience, and proactive approach to learning as key strengths in overcoming these challenges.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a social media content strategy for a new client in the [industry relevant to WPP Media clients] sector?" (Focus on understanding objectives, audience, platforms, content pillars, and KPIs.)
• "Describe a time you had to manage a difficult client request or feedback. How did you handle it, and what was the outcome?" (Demonstrate communication, problem-solving, and client management skills.)
• "How do you stay updated with the latest social media trends and platform changes?" (Highlight continuous learning and proactive research habits.)

Company & Culture Questions:

• "What attracts you to WPP Media specifically, and how do you see yourself embodying our core values of Extraordinary, Open, and Optimistically?" (Showcase research and genuine interest.)
• "Describe your ideal team environment and how you contribute to a collaborative atmosphere." (Align with WPP's emphasis on teamwork and culture.)
• "How do you measure the success of a social media campaign, beyond just likes and shares?" (Focus on business objectives and ROI.)

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the challenge, your solution, the execution, and the measurable results.
• Conciseness: Be prepared to walk through your most impactful projects efficiently, focusing on key contributions and outcomes.
• Visual Appeal: Ensure your presentation is clean, professional, and visually engaging, reflecting your design sensibility.
• Q&A Readiness: Anticipate questions about your specific contributions, challenges faced, and how you would apply learnings to WPP Media's clients.

📝 Enhancement Note: Interviewers will likely assess your ability to think strategically, manage client relationships effectively, and contribute to a dynamic agency culture. Be ready to provide specific examples and demonstrate a proactive, results-oriented mindset.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Greenhouse link.
• Tailor Your Resume: Highlight experience in social media, client communication, campaign management, and any relevant design or content creation skills. Use keywords from the job description, such as "social media strategy," "client liaison," "campaign execution," and "content creation."
• Prepare Your Portfolio: Curate 3-5 of your strongest projects that showcase your ability to manage social media content, engage clients, and drive results. Ensure it includes case studies with quantifiable outcomes.
• Research WPP Media: Familiarize yourself with their client roster, recent campaigns, and company culture. Understand their approach to creative transformation and media.
• Practice Your Pitch: Be ready to articulate why you are a good fit for the role and WPP Media, emphasizing your passion for people, creativity, and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---