EMAIL MARKETING DESIGNER

📍 Job Overview

Job Title: Email Marketing Designer Company: Boutique La Vie En Rose Location: MONTREAL, QC, Canada Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: January 06, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Design and execute visually compelling email marketing campaigns to enhance customer engagement and drive revenue.
• Collaborate cross-functionally with content, creative, and technical teams to ensure brand consistency and optimal email performance.
• Leverage design expertise and email marketing best practices to create impactful newsletters and digital assets.
• Contribute to the continuous improvement of email marketing operations through A/B testing and innovative design solutions.

📝 Enhancement Note: While the title is "Email Marketing Designer," the responsibilities and tools mentioned, particularly the emphasis on "email marketing operations," "technical constraints," "email integration," and "A/B tests on graphic elements to optimize performance," indicate a role that bridges creative design with the operational execution and optimization of email marketing campaigns. This suggests a focus on the operations of email marketing from a design perspective, requiring an understanding of how design impacts deliverability, engagement, and conversion metrics within a marketing automation framework.

📈 Primary Responsibilities

• Conceptualize, design, and produce modern, impactful, and on-brand newsletters and email campaigns that align with La Vie en Rose's visual identity.
• Develop compelling digital banners and other visual assets for the website, ensuring seamless integration with ongoing marketing initiatives.
• Partner closely with content creators and the creative team to maintain brand consistency across all email communications and digital touchpoints.
• Work in tandem with email integration specialists to ensure designs are technically sound, function flawlessly across various email clients, and meet all technical constraints.
• Translate marketing messages into clear, visually engaging designs that resonate with diverse audience segments, optimizing for maximum engagement and conversion.
• Apply and advocate for email marketing best practices in design, balancing aesthetic appeal with functional requirements and performance goals.
• Propose and implement A/B tests on graphic elements, layouts, and calls-to-action to identify design strategies that maximize engagement rates, click-through rates, and conversion metrics.
• Provide expert graphic and technical insights to suggest innovative design solutions that enhance the effectiveness of email marketing campaigns.
• Actively participate in brainstorming sessions and contribute mockups and design concepts for new marketing initiatives and promotional campaigns.
• Stay abreast of emerging visual communication trends, email marketing evolutions, and user experience best practices to continuously elevate design quality and effectiveness.
• Utilize artificial intelligence (AI) tools to automate design tasks, optimize visual elements, personalize customer experiences within emails, and improve overall workflow efficiency.
• Conduct regular competitive analysis of email marketing designs and strategies within the retail and fashion sectors to identify opportunities for differentiation and improvement.
• Maintain open and effective communication channels with various departments, including Marketing, E-commerce, Creative, and IT, to ensure alignment and successful campaign execution.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational execution within email marketing. The emphasis on "technical constraints," "email integration," "A/B tests on graphic elements," and "AI tools to automate tasks, optimize visuals, and personalize the customer experience" points to a need for a designer who understands the operational mechanics of email deployment and optimization, not just aesthetic creation. This role requires a proactive approach to improving campaign performance through design.

🎓 Skills & Qualifications

Education:

• College diploma in Graphic Design, Multimedia Integration, Digital Design, or an equivalent field of study.

Experience:

• 2-3 years of professional experience in graphic design, with a specific focus on digital design and email marketing.
• Experience within the retail and/or fashion industry is considered a significant asset, demonstrating an understanding of consumer-facing branding and marketing.

Required Skills:

• Advanced Proficiency in Adobe Creative Suite/Cloud: Expert-level skills in Adobe InDesign, Photoshop, and Illustrator for creating high-fidelity designs and assets.
• Strong Figma Command: Demonstrated expertise in using Figma for design, prototyping, and collaborative workflows.
• Email Marketing Operations Understanding: Solid grasp of email marketing best practices, technical considerations for email rendering across different clients, and how design impacts campaign performance metrics (e.g., open rates, click-through rates, conversion rates).
• Visual Communication & Brand Consistency: Proven ability to create visually appealing content that adheres strictly to brand guidelines and maintains a consistent visual identity across all platforms.
• Bilingual Communication: Fluency in both spoken and written French and English is mandatory for creating and managing advertising campaigns for the Canadian market.

Preferred Skills:

• Salesforce Marketing Cloud Experience: Familiarity with Salesforce Marketing Cloud (SFMC) or similar enterprise-level email marketing platforms is a strong advantage, indicating experience with advanced campaign management tools.
• Digital Banner Design: Experience creating various digital banner formats for websites and online advertising.
• Collaboration & Teamwork: Excellent interpersonal skills and a proven ability to collaborate effectively with cross-functional teams.
• Adaptability & Resilience: Ability to manage multiple projects, adapt to changing priorities, and perform efficiently under pressure and tight deadlines.
• AI Tool Proficiency: Experience or keen interest in leveraging Artificial Intelligence tools for design automation, personalization, and workflow optimization.

📝 Enhancement Note: The requirement for bilingualism is critical for the Canadian market. The "Strong understanding of email marketing operations" is a key differentiator, suggesting the role is more than just graphic design; it requires an appreciation for the technical and strategic aspects of email deployment and optimization. Proficiency in Figma, in addition to Adobe Suite, is a modern requirement that points to contemporary design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Email Design Expertise: Showcase a range of visually engaging email newsletters and campaign designs, highlighting adaptability to different campaign objectives and audience segments.
• Proof of Brand Consistency: Include examples that clearly demonstrate adherence to brand guidelines and maintaining a cohesive visual identity across diverse marketing materials.
• Technical Design Considerations: Present work that reflects an understanding of technical constraints in email design, such as responsive design principles, image optimization, and accessibility considerations.
• Problem-Solving & Optimization Examples: Feature case studies or project examples that detail how design choices were made to solve specific marketing challenges or improve performance metrics (e.g., increased click-through rates, improved conversion rates).

Process Documentation:

• Workflow Design & Optimization: Candidates should be prepared to discuss their design process from brief to final asset, including how they incorporate feedback, manage revisions, and optimize workflows for efficiency.
• A/B Testing & Performance Analysis: Be ready to describe how design elements were tested and how performance data influenced subsequent design decisions or recommendations for future campaigns.
• System Integration Awareness: While not directly building, demonstrate an understanding of how designs are integrated into email platforms (like Salesforce Marketing Cloud) and how design choices impact the technical implementation and final rendering.

📝 Enhancement Note: For a role like this, a strong portfolio is paramount. It should not only showcase aesthetic talent but also demonstrate an understanding of the strategic and operational context of email marketing design. The interviewer will likely look for evidence of how the candidate's design work directly contributed to business objectives.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for an Email Marketing Designer with 2-3 years of experience in Montreal, Quebec, the estimated annual salary range is CAD $55,000 - $70,000. This estimate considers the cost of living in Montreal, the required skill set, and the company's industry (retail/fashion).

Benefits:

• Generous Product Discount: A 50% discount on all La Vie en Rose products.
• Flexible Hours: Opportunities to adjust working hours to better balance personal and professional life.
• Advancement Opportunities: Clear pathways for career progression within the company.
• Performance Bonuses: Potential for bonuses, particularly if contributing to in-store sales or taking on management responsibilities (though this role is primarily design-focused, it's listed as a company perk).
• Employee Recognition Programs: Recognition for years of service, fostering loyalty and appreciation.
• Innovation Program: Encouragement and platform for sharing innovative ideas.
• Referral Bonus: Incentives for referring successful candidates.
• Dayforce Wallet (Pay on Demand): Ability to access a portion of earned wages as soon as a shift ends.
• Group Insurance Plan (Full-time): Comprehensive health and dental coverage.
• Paid Personal Days (Full-time): 3 to 5 paid personal days annually, depending on the position.
• RRSP Contribution (Full-time): A minimum of 2% employer contribution to your Registered Retirement Savings Plan.

Working Hours:

• Full-time, permanent position, typically around 40 hours per week, with flexibility offered.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this role in Montreal. The listed benefits are extensive and provide a strong incentive for candidates, particularly the pay-on-demand feature and the significant product discount. The flexibility in hours is a valuable perk for creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Lingerie, Swimwear, Loungewear) Company Size: Over 5,000 employees globally, with over 300 stores across Canada and 19 other countries. Founded: La Vie en Rose is a proudly local, family-owned business, committed to community engagement.

Team Structure:

• The Email Marketing Designer will likely be part of the Marketing department, reporting to the Email Marketing Manager.
• This role involves close collaboration with the Content team, Creative team, and potentially the E-commerce or Digital team.
• The structure emphasizes cross-functional teamwork to ensure cohesive campaign execution and brand messaging.

Methodology:

• Data-Driven Design: While creative, the role requires an understanding of how design impacts metrics and performance, suggesting a data-informed approach to design decisions.
• Agile Collaboration: The emphasis on brainstorming, collaboration, and adaptability suggests a dynamic, agile workflow where ideas are shared and iterated upon.
• Customer-Centric Approach: The company's mission to help women "look and feel their best" implies a customer-centric focus in all marketing efforts, including email design.

Company Website: https://www.lavieenrose.com/

📝 Enhancement Note: La Vie en Rose positions itself as a values-driven, community-focused, and family-owned company. This often translates into a culture that values employee well-being, loyalty, and long-term growth. The global presence with a strong Canadian base provides opportunities for diverse projects and international exposure.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate-level position within the Marketing Operations or Creative Operations function, specifically focused on email channel execution. It requires a blend of creative skills and an understanding of marketing technology and campaign performance.

Reporting Structure: The Email Marketing Designer reports to the Email Marketing Manager, who oversees the strategic direction and operational execution of the email channel. This manager likely works closely with other marketing leadership (e.g., Director of Marketing, Head of Digital).

Operations Impact: The Email Marketing Designer plays a crucial role in driving customer engagement, brand loyalty, and direct sales through visually compelling and technically sound email campaigns. Their work directly influences key performance indicators such as open rates, click-through rates, conversion rates, and overall customer lifetime value. By optimizing designs and proposing A/B tests, they contribute to the efficiency and effectiveness of the email marketing channel, ultimately impacting revenue.

Growth Opportunities:

• Specialization: Deepen expertise in email marketing design, becoming a go-to specialist for complex campaigns and advanced visual strategies.
• Platform Expertise: Develop advanced skills in marketing automation platforms like Salesforce Marketing Cloud, potentially transitioning into an Email Marketing Specialist or Marketing Automation role.
• Cross-Functional Roles: Leverage design and marketing understanding to move into broader Digital Marketing, Creative, or E-commerce roles.
• Leadership: With experience and proven impact, opportunities for team lead or management positions within the creative or marketing operations teams could emerge.
• Continuous Learning: The company's innovation program and emphasis on staying current with trends provide ample opportunities for skill development through internal projects and external training.

📝 Enhancement Note: The growth path for this role is strong, especially given the company's commitment to advancement and the dynamic nature of digital marketing. The emphasis on AI tools and continuous learning suggests a forward-thinking environment.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Montreal, indicating a traditional office-based work environment.

Office Location(s): Montreal, Quebec, Canada. Specific office address details would be provided upon application or interview.

Workspace Context:

• Collaborative Hub: The work environment is described as dynamic and team-oriented, suggesting a workspace that facilitates collaboration with colleagues from various departments.
• Technology-Rich: Access to industry-standard design software (Adobe Suite, Figma) and potentially advanced marketing technology tools (Salesforce Marketing Cloud, AI platforms) is expected.
• Creative Atmosphere: As a company focused on fashion and lifestyle, the office environment likely fosters creativity and a sense of brand immersion.

Work Schedule: Full-time, permanent position, typically around 40 hours per week. The mention of "Flexible hours" suggests some degree of autonomy in scheduling, which is beneficial for creative workflows and project management.

📝 Enhancement Note: The "on-site" nature of the role suggests a preference for in-person collaboration, which can be beneficial for creative brainstorming and team cohesion, especially in a role that requires close interaction with multiple departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, experience, and alignment with the role's requirements.
• Creative Assessment/Case Study: Likely a design challenge or a review of specific portfolio pieces related to email marketing, requiring you to discuss your design process, rationale, and how your work achieved specific objectives.
• Manager Interview: A discussion with the Email Marketing Manager to delve deeper into your technical skills, experience with email marketing operations, and understanding of best practices.
• Cross-functional Team Interaction: You may meet with members of the content, creative, or integration teams to assess your collaboration and communication skills.
• Final Interview: Potentially with a higher-level marketing leader to discuss cultural fit, long-term potential, and overall alignment with La Vie en Rose's vision.

Portfolio Review Tips:

• Curate for Email: Select your strongest email newsletter designs, digital banners, and any other relevant digital assets. Tailor your selection to showcase work that demonstrates an understanding of email marketing principles.
• Tell the Story: For each piece, be prepared to walk through your design process, the problem you were solving, your creative choices, the tools you used, and the impact your design had (if measurable). Highlight how you considered technical constraints and brand identity.
• Showcase Adaptability: Include examples that demonstrate your ability to adapt your design style to different campaign goals, target audiences, and brand requirements.
• Highlight Operations Awareness: If possible, include examples where your design decisions were influenced by or led to performance improvements, A/B testing, or integration considerations. Mention your experience with relevant software like Adobe Suite and Figma prominently.
• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF format or a dedicated online portfolio is recommended.

Challenge Preparation:

• Understand the Brand: Research La Vie en Rose's current marketing campaigns, brand aesthetic, and target audience.
• Email Best Practices: Refresh your knowledge of current email marketing design trends, responsive design, accessibility standards, and optimization techniques.
• Technical Nuances: Be prepared to discuss how design translates into functional HTML/CSS for email and common challenges in email rendering.
• AI & Future Trends: Consider how AI tools can be integrated into email design workflows to enhance efficiency and personalization.

📝 Enhancement Note: The portfolio is likely the most critical component for this role. Candidates should be prepared to articulate the "why" behind their design choices and demonstrate how their creative output directly supports marketing and business objectives.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite/Cloud: Essential for creating and editing visual assets. Specific applications include:
  • Photoshop: For image manipulation, compositing, and complex visual design.
  • Illustrator: For vector graphics, logos, icons, and layout elements.
  • InDesign: For layout and design of multi-page documents, though less critical for pure email design than Photoshop/Illustrator.
• Figma: A modern, collaborative interface design tool, increasingly used for prototyping, design systems, and UI/UX work, including email mockups.

Email Marketing & Automation Platforms (Preferred):

• Salesforce Marketing Cloud (SFMC): Experience with SFMC is a significant asset, indicating familiarity with enterprise-level email marketing automation, journey building, and segmentation. Other similar platforms (e.g., Adobe Campaign, HubSpot Marketing Hub) would also be relevant.

Analytics & Reporting Tools:

• While not a primary analyst role, an understanding of how to interpret data from email analytics platforms (e.g., within SFMC, Google Analytics) to inform design decisions is beneficial.

Productivity & Collaboration Tools:

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for general business communication, documentation, and presentations.
• AI Tools: Familiarity with AI-powered design assistants or optimization tools for image generation, content personalization, or workflow automation.

📝 Enhancement Note: The emphasis on both Adobe Suite and Figma highlights a need for a designer proficient in both traditional and modern design workflows. Experience with SFMC is a strong indicator of the company's existing marketing technology stack.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A commitment to creating experiences that help women look and feel their best, translating into user-centric design for emails.
• Innovation: Encouragement of new ideas and leveraging technology (like AI) to improve processes and customer engagement.
• Collaboration: Valuing teamwork and open communication across departments to achieve shared goals.
• Efficiency & Optimization: A drive to improve performance, whether through A/B testing design elements or streamlining design workflows.
• Brand Integrity: Upholding the La Vie en Rose visual identity and brand mission across all communications.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with content, creative, and technical teams, fostering a cohesive approach to campaign development.
• Feedback-Driven: A culture that likely embraces constructive feedback to refine designs and improve campaign outcomes.
• Proactive Contribution: Employees are encouraged to share ideas and contribute to brainstorming, suggesting a proactive and engaged team dynamic.

📝 Enhancement Note: The company's values emphasize a blend of customer empathy, innovation, and collaborative execution. This suggests a work environment where individual contributions are valued within a team framework, and where continuous improvement is encouraged.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Technical Constraints: Designing visually appealing emails that also render correctly across all devices and email clients, while adhering to brand guidelines and technical limitations.
• Translating Complex Messages: Effectively communicating diverse product promotions and brand messages through design in a concise and engaging manner suitable for email.
• Staying Ahead of Trends: Continuously updating design skills and knowledge of email marketing best practices, especially with the rapid evolution of digital design and AI tools.
• Data-Driven Design Integration: Effectively using A/B testing results and performance data to inform design decisions and demonstrate the ROI of design efforts.
• Managing Multiple Campaigns: Juggling design needs for various concurrent marketing initiatives and promotions.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Suite, Figma, or explore new design tools.
• Email Marketing Platform Specialization: Gaining hands-on experience and potentially certifications in platforms like Salesforce Marketing Cloud.
• AI in Design Workshops: Learning how to leverage AI tools for enhanced creativity, efficiency, and personalization in email marketing.
• Retail & Fashion Industry Insights: Developing a deeper understanding of marketing strategies within the fashion retail sector.
• Cross-Departmental Exposure: Opportunities to learn about other marketing functions, e-commerce operations, and creative strategy.

📝 Enhancement Note: The challenges are typical for a digital design role in a fast-paced marketing environment. The growth opportunities are robust, particularly for those who embrace new technologies and seek to expand their skill set beyond pure design into marketing operations and strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email newsletter from receiving a brief to final execution. How do you ensure brand consistency and technical feasibility?"
• "Walk us through a specific email campaign you designed. What was the objective, what were your design choices, and what was the outcome? How did you use A/B testing of graphic elements to optimize performance?"
• "How do you stay updated on email marketing best practices and visual design trends? Can you provide an example of how you've incorporated a new trend or technique into your work?"
• "Imagine we need to design an email for a new product launch with a tight deadline. How would you approach this, and what are the key considerations?"

Company & Culture Questions:

• "What interests you about La Vie en Rose and our brand? How do you see your design skills contributing to our mission?"
• "How do you approach collaboration with non-design stakeholders, such as content writers or marketing managers?"
• "Describe a time you had to adapt your design to unexpected feedback or a change in project scope. How did you handle it?"

Portfolio Presentation Strategy:

• Focus on Email: Prioritize showcasing your best email designs. For each, highlight the campaign's goal, your creative concept, the specific design elements you created, and any measurable impact or lessons learned.
• Demonstrate Technical Acumen: Be ready to discuss how your designs consider email client rendering, responsiveness, and integration with marketing platforms.
• Explain Your Process: Clearly articulate your workflow, from ideation and sketching to final asset delivery, and how you incorporate feedback.
• Quantify Impact: If possible, use metrics to demonstrate the success of your designs. If direct metrics aren't available, discuss how your design choices were intended to drive specific outcomes.
• Showcase Tool Proficiency: Mention your experience with Adobe Suite, Figma, and any email marketing platforms.

📝 Enhancement Note: Candidates should prepare to discuss their design process in detail, linking their creative output to business objectives and demonstrating an understanding of email marketing operations.

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📌 Application Steps

To apply for this Email Marketing Designer position:

• Submit your application through the provided Dayforce link.
• Curate Your Operations-Focused Portfolio: Select and organize your best email design work, emphasizing projects that demonstrate an understanding of email marketing operations, technical constraints, A/B testing, and brand consistency. Prepare to discuss your design process and its impact.
• Tailor Your Resume: Highlight keywords from the job description, such as "Email Marketing," "Graphic Design," "Adobe CS/CC," "Figma," "Salesforce Marketing Cloud," "Brand Consistency," "A/B Testing," and "Bilingual." Quantify achievements where possible.
• Prepare for a Design Challenge: Anticipate a practical design task that will assess your ability to create engaging email content under specific constraints and in line with the La Vie en Rose brand.
• Research La Vie en Rose: Familiarize yourself with their current marketing campaigns, brand aesthetic, target audience, and company values to articulate your interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.