Email and Landing Page Designer

📍 Job Overview

Job Title: Email and Landing Page Designer
Company: Navigatr Group - Job Postings
Location: Toronto, Ontario, Canada
Job Type: Full-time
Category: Marketing Operations / Digital Marketing Production
Date Posted: 2025-09-04
Experience Level: Mid-Level (2-4 years)
Remote Status: Remote Eligible

🚀 Role Summary

• This role is a critical hybrid position focused on the technical production and quality assurance of digital marketing assets, specifically emails and landing pages.
• It requires a blend of front-end development skills (HTML/CSS) and meticulous content review to ensure brand consistency, accuracy, and optimal user experience.
• The position is central to translating creative briefs into functional, high-performing digital campaigns that drive engagement and conversions.
• The ideal candidate will be adept at managing multiple projects, troubleshooting technical rendering issues, and contributing to the optimization of digital communication channels.

📝 Enhancement Note: While the title is "Email and Landing Page Designer," the detailed responsibilities strongly emphasize the "developer" and "production" aspects of this role, suggesting a focus on translating designs into functional code and then ensuring their quality and effectiveness. This leans heavily into a Marketing Operations or Digital Production function rather than a pure design role.

📈 Primary Responsibilities

• Email Design & Development:
  • Architect, build, test, and deploy responsive HTML/CSS email templates, ensuring consistent rendering across a multitude of devices and email clients.
  • Translate creative briefs, wireframes, and visual assets into polished, production-ready email campaigns that adhere to brand standards.
  • Implement and maintain email marketing best practices for enhanced accessibility, improved deliverability, and increased subscriber engagement.
  • Develop and manage a library of modular email templates to streamline campaign production and ensure brand consistency.
• Landing Page Design & Development:
  • Design and code responsive, conversion-optimized landing pages utilizing HTML, CSS, and integrated marketing automation or content management systems.
  • Collaborate closely with content strategists and creative teams to align copy, imagery, and layout with specific campaign objectives and user journey goals.
  • Conduct thorough testing and troubleshooting of landing pages to guarantee cross-browser and cross-device compatibility, as well as adherence to accessibility standards.
  • Optimize landing page performance for lead generation, intuitive user experience, and foundational Search Engine Optimization (SEO) principles.
• Content & Quality Control:
  • Perform rigorous proofreading and content review for clarity, grammatical accuracy, appropriate tone, and unwavering brand consistency across all digital communications.
  • Serve as a critical Quality Assurance (QA) checkpoint, identifying and rectifying formatting errors, broken links, inconsistent rendering, and usability defects.
  • Ensure all digital assets meticulously comply with established brand guidelines and current accessibility standards (e.g., WCAG).
• Campaign Execution & Optimization:
  • Configure and manage email and landing page campaigns within the designated Email Service Provider (ESP) or marketing automation platform.
  • Implement advanced campaign strategies, including personalization, A/B testing, and dynamic content, to enhance campaign performance metrics.
  • Monitor campaign analytics, extract actionable insights, and propose data-driven optimizations for both email and landing page performance.
  • Proactively stay abreast of emerging trends in digital design, coding practices, and digital marketing strategies.

📝 Enhancement Note: The responsibilities clearly indicate a need for hands-on coding and production work, not just design conceptualization. Emphasis on "testing," "troubleshooting," "QA," and "optimization" points to a role that is deeply embedded in the execution and performance management of digital campaigns, aligning with a Marketing Operations or Digital Production function.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating practical application of skills in email and web development is paramount. A background in Digital Design, Interactive Media, Computer Science, Marketing, or a related field is beneficial.

Experience:

• 2-4 years of progressive experience in email design and development, web design and development, or a dedicated digital marketing production role.
• Proven track record of successfully translating creative concepts into functional, pixel-perfect digital assets.

Required Skills:

• HTML & CSS Proficiency: Deep understanding and practical application of HTML and CSS for both email (including email-specific limitations and best practices) and responsive web design.
• Email Client & Device Rendering: Expertise in ensuring consistent email rendering across a wide range of email clients (e.g., Gmail, Outlook, Apple Mail) and devices (desktop, tablet, mobile).
• Content Accuracy & Proofreading: Exceptional proofreading and content review skills with an acute attention to detail for grammar, spelling, tone, and factual correctness.
• Quality Assurance (QA) & Testing: Familiarity with and proficiency in using QA and rendering tools such as Litmus, Email on Acid, or similar platforms for cross-browser and cross-device testing.
• Design Principles & Accessibility: Solid grasp of fundamental design principles, typography, color theory, responsive layout techniques, and accessibility standards (e.g., WCAG compliance).
• Project Management: Demonstrated ability to manage multiple projects concurrently, prioritize tasks effectively, and meet deadlines in a fast-paced, dynamic environment.

Preferred Skills:

• ESP/Marketing Automation Platform Experience: Hands-on experience with major platforms like HubSpot, Salesforce Marketing Cloud, Marketo, or Mailchimp for campaign setup and execution.
• Content Management System (CMS) Familiarity: Experience with CMS platforms such as WordPress, HubSpot CMS, or Adobe Experience Manager for landing page development and management.
• Design Software Proficiency: Working knowledge of design tools like Figma, Adobe Photoshop, or Adobe Illustrator for asset manipulation and design collaboration.
• Dynamic Content Scripting: Familiarity with personalization or dynamic content scripting languages (e.g., AMPscript, Handlebars, Liquid) to create personalized email or web experiences.
• SEO & CRO Fundamentals: Basic understanding of Search Engine Optimization (SEO) principles and Conversion Rate Optimization (CRO) strategies as they apply to landing pages.
• Analytics & Reporting: Comfort with reviewing campaign analytics and performance data to inform optimization recommendations.

📝 Enhancement Note: The "2-4 years" experience is a good starting point, but the emphasis on technical skills (HTML/CSS, rendering tools) and content accuracy suggests that a candidate with a strong portfolio showcasing these specific abilities will be highly competitive, even if they are at the upper end or slightly beyond the stated years of experience. The "Nice-to-Have" section points towards a growth path within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated HTML/CSS Coding: A portfolio must clearly showcase examples of custom-coded HTML/CSS for both emails and landing pages, highlighting responsive design implementation.
• Cross-Client/Device Compatibility: Evidence of testing and ensuring consistent rendering across various email clients and devices should be readily apparent.
• Content Accuracy & QA Examples: Include examples where meticulous content review and quality assurance played a crucial role in the final output, perhaps with a brief explanation of the QA process.
• Conversion-Focused Design: Showcase landing pages or email campaigns designed with specific conversion goals in mind, ideally with metrics or rationale for design choices.
• System Integration Examples (Optional but Recommended): If possible, include examples of work within specific ESPs or CMS platforms to demonstrate familiarity with production environments.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a creative brief from concept to final, deployed asset, including any steps taken to optimize efficiency or quality.
• Testing & QA Methodology: Articulate your systematic approach to testing emails and landing pages, including the tools you use and the checks you perform to ensure a flawless launch.
• Performance Analysis & Iteration: Demonstrate how you analyze campaign performance (email opens, clicks, landing page conversions) and use that data to inform future design and development iterations.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to serve as tangible proof of coding proficiency, attention to detail, and understanding of the technical nuances of email and landing page production. Candidates should curate their portfolio to specifically highlight these aspects, rather than just showcasing aesthetic design.

💵 Compensation & Benefits

Salary Range:

• Given the location (Toronto, Ontario, Canada), the experience level (2-4 years), and the specialized skillset (HTML/CSS for email/web, QA, content review), an estimated salary range for this role would be CAD $55,000 - $75,000 per year.

Benefits:

• Comprehensive Health & Dental Insurance: Covering medical, dental, and vision care, essential for well-being.
• Paid Time Off (PTO): Generous vacation days, sick leave, and public holidays to ensure work-life balance.
• Retirement Savings Plan: Contributions to a company-sponsored retirement savings plan (e.g., RRSP matching).
• Professional Development Budget: Funds allocated for training, certifications, conferences, and learning resources to support skill enhancement in design, development, and marketing technologies.
• Remote Work Stipend/Support: Potential for a stipend or reimbursement for home office setup and internet costs to support remote work productivity.
• Employee Assistance Program (EAP): Confidential counseling and support services for personal and professional challenges.

Working Hours:

• Standard full-time working hours are typically 40 hours per week. However, the role's remote eligibility may offer some flexibility in scheduling, provided that core collaboration hours and campaign deployment deadlines are met.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Toronto, considering the blend of technical and content skills required. Benefits are standard for full-time positions in Canada, with added consideration for remote work support.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the [Company Industry - e.g., Professional Services, Technology, Consulting] sector. Navigatr Group, as suggested by its name, likely focuses on guiding or facilitating growth and strategic initiatives for its clients. Company Size: [Company Size - e.g., 50-200 employees, 200-500 employees]. This size suggests a dynamic environment where roles can be impactful and there's potential for cross-functional collaboration, but also a need for structured processes. Founded: [Company Founded Year]. A company founded in [Year] likely has established processes but is also adaptable to modern digital marketing practices.

Team Structure:

• Marketing Operations / Digital Production Team: This role likely sits within a marketing department, potentially reporting to a Marketing Operations Manager, Digital Production Lead, or a similar function. The team may include specialists in campaign management, analytics, CRM administration, and content creation.
• Reporting Structure: Typically, this role would report to a mid-level manager responsible for the execution and performance of digital marketing campaigns.
• Cross-Functional Collaboration: The designer will collaborate extensively with marketing strategists, content writers, graphic designers, and potentially sales teams to ensure campaign alignment and effectiveness.

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics to inform design choices, A/B testing for optimization, and performance tracking for campaign success.
• Agile/Iterative Processes: Likely involves working in sprints or iterative cycles for campaign development and deployment, with a focus on continuous improvement.
• Brand Consistency & Governance: Strong adherence to brand guidelines and established digital marketing protocols to maintain a unified brand voice and image.

Company Website: [Company URL - e.g., www.navigatrgroup.com]

📝 Enhancement Note: The company name "Navigatr Group" implies a focus on guidance and strategic navigation, suggesting a client-facing or advisory role for the company itself. This could translate into a culture that values expertise, strategic thinking, and client success, which in turn would influence the marketing efforts and the operations supporting them.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level specialist. It requires a solid foundation of 2-4 years of experience, demonstrating proficiency in core technical and content skills. It's a hands-on production role rather than a strategic leadership position, but it forms the backbone of digital campaign execution. Reporting Structure: Typically, this role reports to a Marketing Operations Manager, Digital Marketing Manager, or a similar lead who oversees campaign execution and performance. This provides a clear line of management and mentorship. Operations Impact: The impact of this role is direct and measurable. By creating well-coded, high-performing emails and landing pages, the designer directly influences:

• Lead Generation: Optimized landing pages drive higher conversion rates for lead capture.
• Customer Engagement: Effectively coded emails improve deliverability and engagement, fostering customer relationships.
• Brand Perception: Consistent, high-quality digital assets reinforce brand credibility and professionalism.
• Marketing ROI: Efficient production and effective campaigns contribute to a better return on marketing investment.

Growth Opportunities:

• Specialization in Advanced Technologies: Opportunity to gain deeper expertise in advanced email scripting (dynamic content, personalization), marketing automation workflows, or specific CMS platforms.
• Transition to Marketing Automation Specialist: Potential to move into a role focused more heavily on the technical setup and automation of campaigns within platforms like HubSpot or Salesforce Marketing Cloud.
• Conversion Rate Optimization (CRO) Focus: Develop into a CRO specialist, focusing more on A/B testing strategies, user behavior analysis, and conversion funnel optimization for landing pages.
• Project Management: With proven success, there could be opportunities to take on more complex projects or lead smaller initiatives within the digital production team.
• Leadership within Digital Production: Potentially grow into a senior digital producer or team lead role, mentoring junior designers and overseeing production workflows.

📝 Enhancement Note: The growth opportunities are geared towards deepening technical expertise within the digital marketing production space or transitioning into more strategic roles within marketing operations or optimization.

🌐 Work Environment

Office Type: The job posting indicates "Remote Eligible," suggesting a hybrid or fully remote work arrangement is possible. This implies a modern, flexible work environment that prioritizes output and communication over physical presence. Office Location(s): While the primary location is Toronto, Ontario, Canada, the remote eligibility means that candidates outside of this immediate metropolitan area may be considered, provided they can align with relevant time zones for collaboration. Workspace Context:

• Collaborative Environment: Despite remote eligibility, expect a team that uses digital collaboration tools (e.g., Slack, Microsoft Teams, Asana, Jira) for communication, project updates, and knowledge sharing.
• Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite), coding environments, ESPs, marketing automation platforms, and QA tools will be provided or expected.
• Team Interaction: Regular virtual meetings, stand-ups, and potentially team-building activities will be part of the remote work experience to foster connection and alignment.

Work Schedule:

• A standard 40-hour work week is expected. For remote roles, there's often flexibility in structuring the workday, but candidates must be available during core business hours for meetings and real-time collaboration, especially for time-sensitive campaign launches or urgent troubleshooting.

📝 Enhancement Note: The "Remote Eligible" status is a key differentiator. Candidates should be prepared for a remote-first or hybrid setup, emphasizing strong communication and self-management skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and experience.
• Technical Assessment/Screen: May involve a brief coding challenge or a discussion about specific HTML/CSS techniques for email and web. This is to gauge practical coding skills.
• Hiring Manager Interview: A discussion about your experience, responsibilities, and how you approach design, development, and QA. This stage will likely focus on your understanding of best practices and problem-solving abilities.
• Portfolio Review & Case Study: A dedicated session where you present your portfolio. Be prepared to walk through 2-3 key projects, explaining your role, the challenges, your solutions (especially technical ones), and the outcomes. For this role, focus on projects showcasing your HTML/CSS coding, responsive design, QA process, and any optimization efforts.
• Team/Cross-Functional Interview: Meeting with potential colleagues (e.g., marketers, content creators) to assess cultural fit, collaboration style, and communication skills.
• Final Interview: Potentially with a senior leader or department head to discuss overall fit and alignment with company goals.

Portfolio Review Tips:

• Curate for Relevance: Select projects that specifically highlight your HTML/CSS coding for email and landing pages, responsive design, and quality assurance efforts.
• Showcase Technical Prowess: Don't just show the final design; provide snippets of code or explain the technical challenges you overcame. For emails, mention the specific clients and devices you tested for.
• Quantify Impact: Wherever possible, include metrics. For landing pages, focus on conversion rates. For emails, mention open rates, click-through rates, or deliverability improvements.
• Explain Your Process: Be ready to articulate your workflow from receiving a brief to testing and deployment. Detail your QA steps.
• Address Content Accuracy: Explain how you ensure content is error-free and aligned with brand voice. Mention any proofreading or editing processes you employ.

Challenge Preparation:

• Coding Exercise: Be prepared for a small, timed coding exercise related to responsive HTML/CSS or email template building. Focus on clean code, efficiency, and responsiveness.
• Troubleshooting Scenario: You might be presented with a rendering issue or a broken link scenario and asked to diagnose and propose a solution.
• Content Review Task: A short task to review a piece of copy or a mock email/landing page for errors and suggest improvements.

📝 Enhancement Note: The emphasis on a "portfolio review" and "technical assessment" means candidates should meticulously prepare their portfolio to showcase their hands-on coding and QA capabilities, as this will be a primary evaluation point.

🛠 Tools & Technology Stack

Primary Tools:

• HTML/CSS: The foundational languages. Proficiency in writing semantic, clean, and efficient code is crucial.
• Responsive Design Frameworks/Techniques: Understanding of media queries, flexbox, CSS grid, and mobile-first design principles.
• Email Service Providers (ESPs) / Marketing Automation Platforms:
  • HubSpot: Widely used for email marketing, landing pages, and CRM.
  • Salesforce Marketing Cloud (SFMC): Robust platform for enterprise-level email marketing and automation.
  • Marketo: Another powerful marketing automation tool.
  • Mailchimp: Popular for SMBs, known for its user-friendly interface.
• QA & Rendering Tools:
  • Litmus: Industry standard for testing email rendering across clients and devices.
  • Email on Acid: Similar to Litmus, offering comprehensive rendering previews.
  • Browser Developer Tools: Essential for debugging HTML/CSS on web pages.

Analytics & Reporting:

• Google Analytics: For tracking website and landing page traffic, user behavior, and conversion metrics.
• ESP/Marketing Automation Platform Analytics: Built-in reporting for email performance (opens, clicks, unsubscribes, etc.).
• Data Visualization Tools (Basic): Familiarity with interpreting charts and dashboards provided by the above platforms.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot CRM): Understanding how email and landing page data integrates with customer records.
• Basic Scripting/Templating Languages (Nice-to-Have): Familiarity with languages like AMPscript (SFMC), Handlebars, or Liquid for dynamic content personalization.

📝 Enhancement Note: A strong candidate will have direct experience with at least one major ESP/Marketing Automation Platform and be comfortable using rendering tools like Litmus or Email on Acid. The ability to troubleshoot code issues within these platforms will be highly valued.

👥 Team Culture & Values

Operations Values:

• Precision & Accuracy: A commitment to flawless execution, with a strong emphasis on proofreading, testing, and quality assurance to ensure content and code integrity.
• Efficiency & Optimization: A drive to streamline processes, improve workflows, and leverage technology to deliver high-quality assets quickly and effectively.
• Collaboration & Communication: A proactive and open approach to working with cross-functional teams, sharing knowledge, and providing clear, constructive feedback.
• Adaptability & Continuous Learning: An eagerness to stay updated with evolving digital marketing trends, coding techniques, and platform functionalities.
• Data-Informed Execution: A belief in using performance data to guide decisions, optimize campaigns, and demonstrate the impact of digital marketing efforts.

Collaboration Style:

• Proactive Engagement: Actively participating in team discussions, offering insights, and seeking clarification when needed to ensure alignment on campaign goals and technical requirements.
• Cross-Functional Partnership: Working closely with marketing strategists, content writers, and graphic designers to ensure that creative vision is technically realized and that all campaign elements work harmoniously.
• Feedback Loop: Open to receiving and providing constructive feedback on designs, code, and content to collectively improve the quality and effectiveness of marketing outputs.
• Knowledge Sharing: Willingness to share best practices, troubleshoot issues collaboratively, and contribute to a team environment that fosters learning and development.

📝 Enhancement Note: This role is heavily dependent on collaboration. The candidate must be able to work effectively with individuals who may have different skill sets and priorities, translating creative ideas into technically sound marketing assets.

⚡ Challenges & Growth Opportunities

Challenges:

• Email Client Inconsistencies: Navigating the complexities of rendering emails across diverse and often outdated email clients (especially older versions of Outlook) is a persistent technical challenge.
• Balancing Design Fidelity with Technical Constraints: Reconciling sophisticated design mockups with the limitations of HTML for email and the need for responsive web design requires creative problem-solving.
• Maintaining Brand Consistency Across Multiple Campaigns: Ensuring that all digital assets adhere strictly to brand guidelines while supporting varied campaign objectives and messaging.
• Keeping Pace with Evolving Technologies: The digital marketing landscape, including email clients, web standards, and automation platforms, is constantly changing, requiring continuous learning.
• Managing Multiple Stakeholder Requests: Effectively prioritizing and managing requests from different marketing teams or campaign managers with competing deadlines.

Learning & Development Opportunities:

• Advanced HTML/CSS & Email Development: Deepen expertise in cutting-edge coding techniques for email and web, including accessibility standards and performance optimization.
• Marketing Automation Platform Certification: Pursue certifications for platforms like HubSpot, Salesforce Marketing Cloud, or Marketo to become a platform expert.
• Conversion Rate Optimization (CRO) Training: Develop skills in A/B testing methodologies, user journey mapping, and data analysis to improve landing page and email conversion rates.
• Introduction to Scripting Languages: Gain exposure to dynamic content and personalization scripting for more sophisticated campaign builds.
• Project Management Skills: Develop skills in managing project timelines, resources, and stakeholder expectations for digital marketing initiatives.

📝 Enhancement Note: The challenges highlight the need for a candidate who is both technically proficient and a strong problem-solver, capable of adapting to the ever-changing digital marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a responsive email template from scratch. What are the key considerations for ensuring cross-client compatibility?"
  • Preparation: Be ready to outline your step-by-step process, mentioning initial design translation, HTML/CSS coding, testing phases (mentioning specific tools like Litmus), and deployment. Emphasize mobile-first design and common pitfalls like Outlook rendering issues.
• "Walk me through a landing page you designed and developed that was focused on conversion. What were the goals, what design/development choices did you make, and what were the results?"
  • Preparation: Select a strong example from your portfolio. Clearly articulate the campaign objective, target audience, key design elements (CTA placement, forms, imagery), technical implementation, and any A/B testing or optimization performed. Quantify results with conversion rates or lead numbers.
• "How do you approach content proofreading and QA for digital marketing campaigns? What's your process for catching errors before launch?"
  • Preparation: Detail your systematic approach. This might include checklists, reading aloud, using grammar tools, verifying links, checking dynamic content, and ensuring brand voice consistency. Emphasize your role as a critical gatekeeper.

Company & Culture Questions:

• "What interests you about Navigatr Group and this specific role?"
  • Preparation: Research Navigatr Group's mission, values, and recent work. Connect your skills and career aspirations to their goals and the specifics of the Email and Landing Page Designer role. Highlight your enthusiasm for the hybrid technical/content aspect.
• "How do you collaborate with designers and marketers when their creative vision presents technical challenges?"
  • Preparation: Emphasize a collaborative, solution-oriented approach. Discuss how you'd communicate limitations clearly, propose alternative technical solutions, and work together to find a balance between creative intent and technical feasibility.
• "How do you stay updated on the latest trends in email design, web development, and digital marketing?"
  • Preparation: Mention specific resources like industry blogs (e.g., Litmus blog, Smashing Magazine), online courses, webinars, professional networks, or following key influencers.

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your experience and then dive into 2-3 key projects. For each project:
  • Context: What was the goal? Who was the audience?
  • Your Role: What specific contributions did you make (design, code, QA, optimization)?
  • The Challenge: What technical or content hurdles did you face?
  • Your Solution: How did you address them with your design and development skills? Show code snippets or explain technical implementation.
  • The Outcome: What were the results? Use metrics where possible.
• Focus on Technical Execution: For this role, emphasize the HTML/CSS, responsiveness, and QA aspects. If you used specific ESPs or tools, mention them.
• Be Ready for Deep Dives: Interviewers may ask specific questions about your code, your testing process, or your rationale behind certain design or development choices.

📝 Enhancement Note: The interview preparation should focus on demonstrating practical skills, problem-solving abilities, and a deep understanding of the technical nuances of email and landing page production, in addition to cultural fit.

📌 Application Steps

To apply for this Email and Landing Page Designer position:

• Submit your application through the provided link on the greenhouse.io job board.
• Tailor Your Resume: Highlight your experience with HTML, CSS, responsive design, email client rendering, content review, and any marketing automation platforms. Quantify achievements where possible (e.g., "Improved email rendering consistency by X%," "Developed Y number of responsive email templates").
• Curate Your Portfolio: Ensure your portfolio prominently features examples of custom-coded emails and landing pages. Include explanations of your technical process, QA steps, and any performance metrics.
• Prepare for Technical Questions: Review common HTML/CSS challenges for email and web development, and be ready to discuss your experience with tools like Litmus or Email on Acid. Practice explaining your troubleshooting process.
• Research Navigatr Group: Understand their services, target audience, and any recent marketing initiatives to tailor your application and interview responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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