E-commerce UX/UI Brand Designer

📍 Job Overview

Job Title: E-commerce UX/UI Brand Designer
Company: Blue Stout
Location: Colombia
Job Type: Full-Time
Category: Design / Creative Operations
Date Posted: 2026-02-13
Experience Level: Mid-Level (2-5 years)
Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end design process for User Experience (UX) and User Interface (UI) across multiple Direct-to-Consumer (DTC) eCommerce brands.
• Develop innovative and visually compelling UI designs that align with conversion rate optimization (CRO) best practices.
• Establish and maintain robust brand identity guidelines to ensure consistent brand representation across all digital touchpoints.
• Collaborate closely with cross-functional teams, including product managers, engineers, and marketing, to deliver high-impact design solutions.
• Drive the creation of intuitive and engaging user journeys that foster emotional connections with target audiences, ultimately scaling revenue for DTC clients.

📝 Enhancement Note: While the role is titled "E-commerce UX/UI Brand Designer," its core responsibilities heavily lean into the strategic application of design principles to drive business outcomes (revenue, conversion) within a DTC eCommerce context. This suggests a strong focus on "Creative Operations" or "Design Operations" where design output is directly tied to measurable business performance and client success. The emphasis on "conversion rate best practices" and "scaling revenue" highlights the business-critical nature of this design role.

📈 Primary Responsibilities

• Spearhead the entire UX and UI design lifecycle, from initial concept and wireframing to final execution and implementation for diverse DTC brands.
• Translate complex user requirements and business objectives into intuitive, user-centered design solutions.
• Develop comprehensive visual narratives and user flows through storyboards, process maps, and sitemaps to effectively communicate design intent.
• Design compelling graphic elements for user interfaces, including navigation components, interactive widgets, and visual assets that enhance user engagement.
• Construct technically sound and aesthetically pleasing components to ensure a seamless and accessible user experience across all devices.
• Create high-fidelity UI mockups and interactive prototypes that clearly demonstrate site functionality, visual design, and user interaction.
• Present design concepts and rationale clearly and persuasively to internal teams, executive leadership, and external clients.
• Proactively identify and resolve UX challenges, including but not limited to responsiveness, accessibility, and overall usability.
• Iterate on designs based on user feedback, A/B testing results, and performance data to continuously improve user experience and conversion rates.
• Develop, document, and enforce brand identity guidelines, ensuring brand consistency across all client projects and agency deliverables.
• Conduct thorough design handoffs to development teams, providing clear specifications and assets to ensure accurate implementation.
• Continuously research and integrate emerging industry trends, design techniques, and best practices to maintain the agency’s competitive edge.
• Leverage design systems and component libraries to ensure design consistency, accelerate workflows, and maintain high-quality output.

📝 Enhancement Note: The responsibilities emphasize a full-cycle design ownership, from strategic concepting to tactical execution and stakeholder management. The mention of "multiple DTC brands" and "client base includes a combination of startups, famous DTC ecommerce brands, and legacy Fortune 1000 brands" indicates a need for strong client-facing skills and the ability to adapt design strategies to varied client needs and brand maturity levels. The focus on "conversion rate best practices" and "scaling revenue" clearly positions this role as a critical contributor to business development and client success, beyond just aesthetic design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Human-Computer Interaction (HCI), UX Design, or a related field is highly beneficial. Experience: Minimum of 3 years of dedicated experience in UX/UI design, with a significant emphasis on eCommerce platforms and Direct-to-Consumer (DTC) brands. A proven track record of successfully leading design projects from inception through launch is essential.

Required Skills:

• Proven expertise in UX/UI design methodologies specifically applied to eCommerce environments.
• Demonstrated experience designing for DTC brands, understanding their unique marketing and customer engagement strategies.
• Strong portfolio showcasing a range of eCommerce design projects, highlighting user journeys, interface design, and brand integration.
• Advanced proficiency in industry-standard wireframing and design tools, with a primary focus on Figma.
• Comprehensive understanding of web design principles, including responsive design, mobile-first approaches, and accessibility standards (e.g., WCAG).
• Solid grasp of user-centered design principles, usability testing, and interaction design best practices.
• Excellent verbal and written communication skills, with the ability to articulate complex design decisions and rationale to diverse audiences, including clients and leadership.
• Proven ability to collaborate effectively within cross-functional teams, fostering a spirit of teamwork and constructive feedback.
• Strong time-management and organizational skills, with a demonstrated ability to manage multiple projects and meet stringent deadlines.

Preferred Skills:

• Familiarity with popular eCommerce platforms such as Shopify, WooCommerce, or Magento, understanding their design constraints and capabilities.
• Basic understanding of front-end development technologies (HTML, CSS, JavaScript) to facilitate effective collaboration with developers and ensure design feasibility.
• Experience working within a digital design agency environment, managing multiple client projects simultaneously.
• Experience working effectively with remote teams and distributed colleagues.
• Experience in UX design (specifically 1 year preferred, in addition to UI experience).

📝 Enhancement Note: The required experience explicitly calls for a strong focus on eCommerce and DTC brands, differentiating this from general UI/UX roles. The emphasis on Figma as the primary tool is critical. The preferred skills highlight an understanding of the technical and client-service aspects crucial for success in an agency setting, particularly with remote teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of UX/UI design projects specifically for eCommerce and DTC brands.
• The portfolio should clearly articulate the design process, from initial research and ideation to prototyping and final execution, emphasizing problem-solving and user-centered approaches.
• Include case studies that demonstrate how design decisions directly contributed to business objectives, such as increased conversion rates, improved user engagement, or enhanced brand perception.
• Highlight your ability to translate brand identity into cohesive and compelling digital experiences.
• Showcase proficiency with design tools, particularly Figma, demonstrating your ability to create complex wireframes, interactive prototypes, and high-fidelity mockups.

Process Documentation:

• For each portfolio project, be prepared to discuss your design process in detail, including user research methodologies, wireframing techniques, prototyping strategies, and usability testing approaches.
• Explain how you applied responsive design principles and ensured accessibility standards were met.
• Be ready to describe how you collaborated with stakeholders (product managers, developers, clients) throughout the design process and managed feedback loops.
• Detail your experience with design systems and component libraries, and how you used them to ensure consistency and efficiency.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates must be prepared to not only show finished work but also to articulate the strategic thinking, problem-solving, and process behind each project, especially how it drove business results for eCommerce clients. Demonstrating experience with design systems and collaborative workflows is also key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level UX/UI Brand Designer with 3+ years of experience in Colombia, the estimated salary range is between COP 60,000,000 and COP 90,000,000 annually. This range considers the specialized nature of eCommerce/DTC design and the remote work arrangement.

Benefits:

• Fully Remote Work Arrangement: Enjoy the flexibility and work-life balance of working from anywhere in Colombia.
• Opportunity to work with a diverse portfolio of exciting DTC eCommerce brands.
• Collaborative and innovative agency culture focused on professional growth.
• Continuous learning and development opportunities to stay at the forefront of design trends.
• Potential for professional development and advancement within a growing agency.
• Contribution to impactful design solutions that directly drive client revenue and success.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate different time zones and project needs, typical for a remote, global team. Expect core collaboration hours to overlap with business needs.

📝 Enhancement Note: The salary range is an estimation for Colombia, considering the role's seniority, specialization, and remote nature. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation. Benefits are inferred from typical agency offerings for remote roles, focusing on flexibility, professional development, and client impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Design Agency specializing in Direct-to-Consumer (DTC) eCommerce. Company Size: Growing agency, likely between 20-50 employees, indicated by the need for specialized roles and the "fast-growing" descriptor. This size often fosters a close-knit team environment with opportunities for direct impact. Founded: The founding date is not specified, but the company's focus on "emerging and established eCommerce brands" suggests it's a modern agency, likely founded in the last 5-10 years to capitalize on the DTC boom.

Team Structure:

• The design team likely consists of specialized roles (UX/UI, Brand) that collaborate closely.
• This role will report into a Design Lead or Creative Director, working alongside Project Managers, Account Managers, and potentially other designers.
• Cross-functional collaboration is essential, working with product managers and engineers on client projects.

Methodology:

• Data-driven design approach, emphasizing conversion rate optimization and revenue growth for clients.
• User-centered design principles are core to their process.
• Agile methodologies are likely employed for project management and client deliverables.
• Focus on creating "emotional connections" through design, indicating a blend of strategic branding and functional UX.

Company Website: https://bluestout.com

📝 Enhancement Note: Blue Stout positions itself as a specialist in DTC eCommerce design, aiming to drive revenue and build emotional connections. The company culture likely values innovation, client success, and a collaborative, remote-first environment. The agency model means exposure to diverse brands and challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level to Senior Designer, with the potential to evolve into a Lead or Art Director role within the agency. The responsibility for "carrying the design process... from concept to execution" and "take the lead on branding and user experience design" indicates significant autonomy and ownership. Reporting Structure: Typically, a UX/UI Brand Designer would report to a Design Manager, Creative Director, or Head of Design. In a smaller agency, this might be the CEO or a senior partner. Operations Impact: The impact of this role is directly tied to client success. By improving UX/UI and brand consistency, the designer directly influences conversion rates, customer retention, and overall revenue growth for the DTC brands they serve. This is a critical business-impacting function within the agency.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like conversion-focused UX, advanced branding strategies, or accessibility design.
• Leadership: Progress to a Senior Designer or Art Director role, mentoring junior designers and leading larger client projects.
• Client Management: Develop stronger client-facing skills, potentially moving into a client strategy or account management track within the design domain.
• Process Improvement: Contribute to refining the agency's design processes, tools, and best practices.
• Industry Expertise: Become a recognized expert in DTC eCommerce design through continuous learning and project work.

📝 Enhancement Note: The role offers a clear path for growth within an agency setting, emphasizing both design craft and business impact. The "lead" aspect of the title suggests opportunities for taking on more responsibility and potentially mentoring.

🌐 Work Environment

Office Type: Fully Remote. This means the team operates without a central physical office, relying on digital collaboration tools. Office Location(s): Primarily focused on candidates located in Colombia, as indicated by "Colombia" in the location requirements. Workspace Context:

• A digitally connected workspace is essential, requiring reliable internet access and a dedicated home office setup.
• Collaboration will primarily occur through video conferencing, project management software, and design collaboration platforms (like Figma).
• The environment is likely fast-paced and dynamic, typical of a design agency serving multiple clients with evolving needs.
• Opportunities for informal interaction and team building will be virtual.

Work Schedule: While a 40-hour work week is standard, remote work often allows for some flexibility in scheduling, provided core collaboration hours are met and project deadlines are achieved. This can be beneficial for operations professionals managing complex workflows and data analysis.

📝 Enhancement Note: The fully remote nature requires strong self-discipline, proactive communication, and comfort with digital collaboration tools. The focus on Colombia suggests the company may have specific logistical or talent acquisition reasons for this geographic focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience alignment.
• Portfolio Presentation & Interview: A dedicated session to present a selection of your best eCommerce/DTC design work, discuss your process, rationale, and impact. This will likely involve questions about your design philosophy, problem-solving approach, and experience with conversion optimization.
• Skills Assessment/Design Challenge: You may be given a small design exercise or case study to assess your practical skills, problem-solving abilities, and approach to a specific eCommerce design challenge.
• Team/Culture Fit Interview: Conversation with team members or leadership to evaluate your collaboration style, communication skills, and alignment with the agency's culture and values.
• Final Interview: Potential discussion with senior leadership to finalize the offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant eCommerce/DTC projects. Quality over quantity.
• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solutions you designed, and the measurable results (e.g., increased conversion, improved engagement). Use visuals effectively.
• Highlight Brand & Conversion: Explicitly demonstrate how you integrated brand identity and applied conversion rate optimization principles.
• Showcase Figma Skills: Be prepared to navigate your Figma files and explain your design system, component usage, and prototyping capabilities.
• Address Remote Collaboration: If you have experience with remote teams, be ready to discuss how you effectively collaborated and communicated in a distributed environment.

Challenge Preparation:

• Understand DTC: Refresh your knowledge of current DTC eCommerce trends, common user pain points, and effective design patterns.
• Practice Problem-Solving: Think through common eCommerce design challenges (e.g., improving checkout flow, enhancing product pages, increasing add-to-cart rates) and how you would approach them.
• Prepare Concise Answers: Be ready to articulate your design decisions and rationale clearly and concisely under time pressure.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and the ability to articulate the "why" and "how" behind design decisions, particularly as they relate to business outcomes for eCommerce clients. A practical design challenge is a strong possibility.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, UI design, prototyping, and collaboration. Mastery is essential.
• Adobe Creative Suite: Potentially used for advanced graphic creation (e.g., Photoshop, Illustrator) or motion design.
• Prototyping Tools: While Figma has robust prototyping, other tools like InVision might be referenced or used in conjunction.

Analytics & Reporting:

• While not a direct responsibility, familiarity with how analytics inform design decisions is key. This includes understanding metrics from platforms like Google Analytics, Hotjar, or specific e-commerce platform analytics.
• Understanding of A/B testing platforms and their use in validating design hypotheses.

CRM & Automation:

• Awareness of how CRM and marketing automation tools impact the customer journey, though direct use is unlikely for a designer.
• Understanding of how user data informs design decisions and personalization strategies on eCommerce sites.

📝 Enhancement Note: Figma proficiency is paramount. Understanding the broader eCommerce tech stack (platforms, analytics) is beneficial for context and collaboration, even if direct tool usage isn't required.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on client success and delivering tangible business results through design.
• Innovation: Pushing creative boundaries to deliver fresh, impactful designs that stand out in the competitive DTC landscape.
• Collaboration: Valuing teamwork, open communication, and constructive feedback to achieve collective goals.
• Data-Driven: Utilizing data and analytics to inform design decisions and measure impact.
• Excellence: A commitment to high-quality design execution and attention to detail.

Collaboration Style:

• Highly collaborative, with frequent interaction across design, project management, and client teams.
• Emphasis on clear communication, proactive problem-solving, and shared ownership of project success.
• Likely a strong culture of design critique and peer feedback to elevate the quality of work.

📝 Enhancement Note: The agency culture likely revolves around client success, creative excellence, and a collaborative, remote-first environment. Candidates should demonstrate an understanding of how design contributes directly to business metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion: The primary challenge is to create innovative and aesthetically pleasing designs that also adhere to conversion rate optimization principles and drive business results.
• Managing Multiple Client Demands: Juggling the diverse needs, brand guidelines, and project timelines of multiple DTC clients simultaneously.
• Remote Collaboration Dynamics: Navigating effective communication and collaboration within a fully remote team, ensuring alignment and project momentum.
• Staying Ahead of Trends: The rapidly evolving eCommerce and DTC landscape requires continuous learning and adaptation to new design techniques, platforms, and consumer behaviors.

Learning & Development Opportunities:

• Specialized Training: Opportunities for courses or workshops in advanced UX research, conversion rate optimization, specific eCommerce platforms, or branding strategy.
• Industry Exposure: Working with a variety of DTC brands provides exposure to different market segments, business models, and design challenges.
• Mentorship: Potential to learn from senior designers and creative directors within the agency.
• Portfolio Building: Continuous opportunities to add high-impact projects to your portfolio with award-winning DTC brands.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex design problems within a high-growth sector, demanding a blend of creative flair and business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand vision with strict conversion rate optimization requirements for an eCommerce client. How did you approach it, and what was the outcome?" (Focus on process, compromise, and measurable results).
• "Walk us through your process for designing a new feature or optimizing an existing flow on a DTC eCommerce website. What tools do you use, and what metrics do you prioritize?" (Demonstrate UX methodology, tool proficiency, and data-driven thinking).
• "How do you ensure brand consistency across different touchpoints and platforms for a client, especially when working remotely?" (Highlight brand guidelines, design systems, and communication strategies).

Company & Culture Questions:

• "What excites you about working with DTC eCommerce brands specifically?" (Show passion for the sector).
• "How do you contribute to a positive and productive remote team environment?" (Emphasize communication, proactivity, and teamwork).
• "Describe your ideal collaboration with product managers and developers on a project." (Illustrate cross-functional partnership skills).

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically: Problem -> Your Role -> Process -> Solution -> Results.
• Visual Storytelling: Use high-quality visuals, mockups, and prototypes. Annotate key design decisions.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs.
• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, tool usage, and problem-solving approaches.

📝 Enhancement Note: Expect questions that probe your understanding of eCommerce specifics, your ability to translate business goals into design, and your collaborative skills in a remote setting. The portfolio presentation is your primary opportunity to shine.

📌 Application Steps

To apply for this E-commerce UX/UI Brand Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.
• Portfolio Customization: Ensure your portfolio prominently features 3-5 of your strongest eCommerce and DTC design projects. Tailor your case studies to highlight your UX/UI process, brand integration, and quantifiable impact on conversion rates or revenue.
• Resume Optimization: Update your resume to clearly articulate your years of experience in UX/UI design, specifically within the eCommerce/DTC sector. Use keywords from the job description (e.g., Figma, responsive design, conversion optimization, DTC brands).
• Interview Preparation: Practice presenting your portfolio work, focusing on conveying your design process, rationale, and the business outcomes achieved. Prepare for questions regarding client collaboration and remote work.
• Company Research: Familiarize yourself with Blue Stout's work and client portfolio by visiting their website (bluestout.com) to understand their design aesthetic and approach to eCommerce challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---