E-Commerce Manager & UX/UI Website Producer

📍 Job Overview

Job Title: E-Commerce Manager & UX/UI Website Producer

Company: Blenders Eyewear, LLC.

Location: San Diego, California, United States

Job Type: FULL_TIME

Category: E-Commerce Operations / Digital Product Management

Date Posted: December 01, 2025

Experience Level: 5-10 Years

🚀 Role Summary

• This role is centered on driving e-commerce growth through strategic management of the Shopify Plus platform and optimizing the digital customer journey.

• The position requires a blend of e-commerce strategy, hands-on UX/UI production, product merchandising, and conversion rate optimization (CRO) expertise.

• The successful candidate will be responsible for enhancing key performance indicators (KPIs) such as conversion rate, Average Order Value (AOV), repeat purchases, and overall revenue.

• This is a hybrid role that demands a data-driven approach to design decisions, focusing on improving site performance and user engagement within a fast-paced, direct-to-consumer (DTC) environment.

📝 Enhancement Note: While the title includes "Producer," the core responsibilities and required skills strongly indicate a role focused on the strategic and operational aspects of e-commerce, with a significant emphasis on user experience and conversion optimization, rather than purely content production. The role is best categorized under E-Commerce Operations and Digital Product Management due to its ownership of the platform, roadmap, and growth KPIs.

📈 Primary Responsibilities

• E-Commerce Platform Ownership: Take full ownership of the Shopify Plus platform, managing product catalog, merchandising, integrations, and checkout process to drive revenue growth.

• Growth KPI Acceleration: Strategize and implement initiatives to improve conversion rate, Average Order Value (AOV), customer lifetime value (CLV) through repeat purchases, and overall site revenue.

• Digital Roadmap Development: Create and maintain a comprehensive e-commerce roadmap, prioritizing new features, app implementations, and platform upgrades to support scalable growth.

• Strategic Merchandising: Curate and manage product assortment strategies, including collections, navigation, and homepage placement, to maximize product visibility and sales performance.

• Conversion Rate Optimization (CRO): Lead a continuous test-and-learn culture by executing A/B and multivariate tests across key user journey touchpoints (PDPs, cart, checkout) to identify and resolve conversion blockers.

• UX/UI Championing: Act as the primary advocate for modern e-commerce UX/UI best practices, ensuring a fast, mobile-first, and frictionless customer experience across all site updates.

• Data-Driven Insights & Reporting: Utilize analytics tools (GA4, Hotjar, etc.) to uncover user behavior insights, identify conversion bottlenecks, and deliver clear, actionable recommendations for site performance enhancement.

• Cross-Functional Collaboration: Partner effectively with marketing, creative, engineering, and operations teams to ensure seamless execution of campaigns, product launches, and site updates, meeting deadlines and quality standards.

• Content & Storytelling Integration: Collaborate with creative teams to develop on-brand, conversion-friendly product storytelling through compelling visuals, copy, and optimized Product Detail Page (PDP) layouts.

• Tool & Integration Management: Evaluate, recommend, and implement Shopify Plus apps and integrations that enhance functionality, user experience, and operational efficiency to support business growth.

📝 Enhancement Note: The responsibilities are expanded to emphasize the strategic and operational depth of the role, framing tasks within the context of revenue growth, data-driven decision-making, and cross-functional leadership, which are crucial for operations professionals.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 5 years of progressive experience in e-commerce management, digital merchandising, or UX/UI production, with a strong preference for candidates from Direct-to-Consumer (DTC) or retail backgrounds.

Required Skills:

• Shopify Plus Expertise: Deep, hands-on experience with the Shopify Plus platform, including proficiency in managing themes, apps, integrations, and custom checkout flows.

• Conversion Rate Optimization (CRO): Proven ability to design, execute, and analyze A/B tests and other CRO experiments to drive significant improvements in conversion rates and revenue.

• Product Merchandising Strategy: Expertise in developing and implementing effective product assortment strategies, site navigation, and on-site search optimization to enhance product discoverability and drive sales.

• E-Commerce UX/UI Best Practices: Strong understanding and practical application of modern e-commerce user experience and user interface design principles, with a focus on mobile-first, intuitive, and conversion-optimized journeys.

• Data Analysis & Interpretation: Proficiency in using web analytics tools such as Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, or similar platforms to extract actionable insights from user behavior data.

• Project Management: Ability to manage multiple priorities, projects, and stakeholders simultaneously in a fast-paced environment, ensuring on-time and on-budget delivery.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills to effectively partner with marketing, creative, engineering, and operations teams.

Preferred Skills:

• HTML/CSS Proficiency: Basic to intermediate knowledge of HTML and CSS for website content updates, minor design adjustments, and effective communication with development teams.

• Agile Workflow Experience: Familiarity with agile methodologies (Scrum, Kanban) for managing development sprints and iterative website improvements.

• SEO Fundamentals: Understanding of Search Engine Optimization principles as they relate to e-commerce content, product pages, and site structure.

• Experience with Testing/Optimization Tools: Familiarity with dedicated A/B testing and personalization platforms like Optimizely or VWO.

• Visual Design Tools: Basic familiarity with design tools like Figma, Sketch, or Adobe Creative Suite for reviewing mockups and providing design feedback.

📝 Enhancement Note: The skills section is structured to highlight operations-relevant proficiencies, such as platform ownership, data analysis for optimization, cross-functional project management, and the specific tools and methodologies expected in a digital e-commerce operations role. The distinction between required and preferred skills provides clarity for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of E-Commerce Growth Initiatives: Showcase specific projects where you demonstrably improved key e-commerce KPIs (conversion rate, AOV, revenue) through strategic merchandising, UX/UI enhancements, or CRO efforts.

• Examples of A/B Test Design and Results: Present a selection of A/B tests you've conceptualized, implemented, and analyzed, detailing the hypothesis, methodology, results, and learnings. Quantify the impact on conversion rates or revenue.

• User Journey Optimization Examples: Illustrate how you've mapped, analyzed, and improved customer pathways through the website, from initial discovery to checkout completion, highlighting reductions in drop-off rates.

• Shopify Plus Implementation Examples: Showcase experience with specific Shopify Plus apps, integrations, or theme customizations that solved a business problem or enhanced user experience and functionality.

Process Documentation:

• Merchandising Playbook Snippets: Provide examples of how you've documented merchandising strategies, product naming conventions, tagging, and categorization processes to ensure consistency and improve discoverability.

• CRO Process Outline: Detail your systematic approach to identifying optimization opportunities, formulating hypotheses, designing tests, and implementing winning variations, including how you track and report on results.

• Website Update Workflow: Outline your process for managing website updates, from ideation and design collaboration to development handover, testing, and deployment, emphasizing communication and quality assurance.

• Data Analysis & Reporting Framework: Demonstrate how you structure your data analysis to derive actionable insights, including examples of dashboards or reports you've created to communicate findings and recommendations to stakeholders.

📝 Enhancement Note: This section is crucial for operations roles. It specifies the need for a portfolio that demonstrates tangible process improvements, data-driven decision-making, and quantifiable results, aligning with the expectations for operations professionals who must prove their impact.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 annually, commensurate with experience and qualifications.

Benefits:

• Comprehensive Health Coverage: Includes health, dental, and vision insurance plans to support employee well-being.

• Retirement Planning: Access to retirement savings plans (e.g., 401(k)) to support long-term financial security.

• Flexible Time Off: Unlimited Paid Time Off (PTO) policy, encouraging a healthy work-life balance and autonomy.

• Professional Development: Ongoing opportunities for skill expansion, training, and career advancement.

• Vibrant Work Environment: Contribution to a creative and energetic company culture.

Working Hours:

• Standard full-time hours, typically around 40 hours per week. Flexibility may be offered based on project needs and team collaboration, but core availability during business hours is expected for effective cross-functional work.

📝 Enhancement Note: The salary range is confirmed from the input. The benefits are detailed to highlight their value to professionals. The working hours are inferred to be standard full-time, with a note on potential flexibility, common in operations roles that require responsiveness but also aim for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Eyewear Retail (Direct-to-Consumer focus)

Company Size: While not explicitly stated, the description implies a growing, established brand with a "talented team of spunky and spirited designers, photographers, and communicators," suggesting a mid-sized company (50-250 employees) that retains a dynamic culture.

Founded: 2012 by Chase Fisher in San Diego, California. Blenders Eyewear has grown into a recognized brand driven by a "bold aesthetic" and a "life in forward motion" ethos.

Team Structure:

• The role will likely be part of a digital or e-commerce team, reporting to a Director or VP of E-Commerce/Marketing.

• Close collaboration is expected with Marketing, Creative, Product Development, and potentially Engineering or IT departments.

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics (GA4, Hotjar, etc.) to inform strategies for merchandising, CRO, and UX improvements.

• Agile & Iterative Development: The "test-and-learn" culture and focus on a digital roadmap suggest an agile approach to website updates and feature releases.

• Customer-Centric Design: A strong focus on UX/UI best practices ensures that user experience is paramount in all digital initiatives.

• Brand Alignment: Maintaining an "on-brand" aesthetic and voice across all customer touchpoints is critical, driven by the company's bold, active lifestyle positioning.

Company Website: https://www.blenderseyewear.com/

📝 Enhancement Note: The company context is fleshed out to provide a clearer picture of the operational environment. The emphasis on "spunky and spirited" employees and the "life in forward motion" motto suggests a dynamic, energetic, and potentially fast-paced work culture, which is important for candidates to understand.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level position within e-commerce operations. It requires significant autonomy and strategic input, bridging tactical execution with strategic planning. The scope of owning the Shopify Plus platform and driving key growth KPIs positions it as a crucial contributor to the company's digital success.

Reporting Structure: The role likely reports to a senior leader within the e-commerce or marketing department (e.g., Director of E-Commerce, VP of Marketing). This provides direct exposure to leadership and strategic decision-making processes.

Operations Impact: The primary impact of this role is directly on revenue generation and customer acquisition/retention. By optimizing the e-commerce platform and user experience, the individual will directly influence sales performance, customer satisfaction, and brand perception in the digital space. Success in this role is highly visible and directly tied to measurable business outcomes.

Growth Opportunities:

• Leadership Expansion: Potential to grow into a broader E-Commerce Director role, managing a larger team and broader strategic initiatives.

• Specialization Deepening: Opportunity to become a deep subject matter expert in Shopify Plus, advanced CRO, or digital product management within the DTC space.

• Cross-Functional Leadership: Potential to lead larger, cross-departmental digital transformation projects.

• Skill Development: Continuous learning through industry trends, new platform features, and advanced analytics techniques.

📝 Enhancement Note: This section outlines the career trajectory and impact specific to operations roles, emphasizing autonomy, strategic contribution, and measurable business outcomes, which are key motivators for operations professionals.

🌐 Work Environment

Office Type: On-site, located in San Diego, California. The description mentions a "creative, energetic, and vibrant workspace."

Office Location(s): San Diego, California (Specific address not provided, but Zip Code 92109 is listed).

Workspace Context:

• Collaborative Atmosphere: The emphasis on cross-functional collaboration suggests an environment where teamwork and communication are highly valued.

• Dynamic Culture: The "spunky and spirited" team description and "life in forward motion" motto point towards an energetic, possibly fast-paced, and innovative workspace.

• Tools & Technology: Access to necessary analytics, CRO, and e-commerce management tools will be provided, supporting data-driven work and platform management.

Work Schedule:

• Full-time, likely Monday to Friday, with standard business hours. While on-site, there might be some flexibility depending on team policies and project demands, but consistent presence is key for collaboration.

📝 Enhancement Note: This section clarifies the on-site nature of the role and infers aspects of the work environment based on the company's culture description, providing context for candidates about the day-to-day setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Hiring Manager Interview: In-depth discussion with the hiring manager focusing on experience, strategic approach to e-commerce growth, merchandising, and UX/UI. Expect questions about past projects and problem-solving methodologies.

• Portfolio Review & Case Study: A dedicated session to present your portfolio, showcasing specific examples of e-commerce growth initiatives, CRO experiments, and UX/UI improvements. You may be asked to walk through a specific case study in detail.

• Cross-Functional Interview: Meeting with key stakeholders from marketing, creative, or engineering to assess collaboration style and ability to work effectively across teams.

• Final Interview: Potentially with a senior leader (e.g., VP of E-Commerce/Marketing) to discuss overall strategic vision and cultural alignment.

Portfolio Review Tips:

• Quantify Everything: For each project or case study, clearly state the problem, your solution, and the quantifiable results (e.g., "Increased conversion rate by 15%," "Reduced cart abandonment by 10%," "Improved AOV by $20").

• Show, Don't Just Tell: Use visuals, screenshots, or brief demos to illustrate your work, especially for UX/UI improvements and site merchandising examples.

• Structure Your Narrative: For CRO tests, follow a clear structure: Hypothesis -> Test Design -> Implementation -> Results -> Learnings.

• Highlight Strategic Thinking: Explain the "why" behind your decisions. How did your merchandising strategy align with business goals? What user insights drove your UX/UI changes?

• Tailor to Blenders: Research Blenders Eyewear's current website and brand to potentially tailor your examples or insights to their specific context, demonstrating genuine interest.

Challenge Preparation:

• Be prepared for a potential case study or a hypothetical scenario where you must outline a strategy for improving a specific aspect of the Blenders website (e.g., increasing conversion on PDPs, optimizing the checkout flow for mobile).

• Practice articulating your thought process clearly and concisely. Focus on data-driven reasoning, user-centric design, and measurable outcomes.

• Understand Blenders' target audience and brand positioning to ensure your proposed solutions are relevant and on-brand.

📝 Enhancement Note: This section provides actionable advice tailored to operations roles, emphasizing the importance of quantifiable results, structured case studies, and strategic thinking in the interview and portfolio review process.

🛠 Tools & Technology Stack

Primary Tools:

• E-Commerce Platform: Shopify Plus (essential, hands-on expertise required).

• Analytics & Reporting: Google Analytics 4 (GA4) (critical for tracking performance, user behavior, and conversion funnels).

• User Behavior & CRO Tools: Hotjar, Microsoft Clarity, or similar (for heatmaps, session recordings, user feedback).

• A/B Testing & Optimization Tools: Optimizely, VWO, Google Optimize (or similar) for running conversion experiments.

• Project Management: Tools like Asana, Trello, Jira, or Monday.com for managing the roadmap and cross-functional projects.

Analytics & Reporting:

• Data Visualization: Experience creating dashboards and reports using GA4, or potentially tools like Google Data Studio (Looker Studio), Tableau, or Power BI if integrated.

• E-Commerce Metrics: Deep understanding and ability to report on KPIs such as Conversion Rate, AOV, CLV, Traffic Sources, Bounce Rate, Cart Abandonment Rate, and Repeat Purchase Rate.

CRM & Automation:

• While not explicitly listed, familiarity with CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms (e.g., Klaviyo, Mailchimp) can be beneficial for understanding customer data and campaign integration.

• Shopify Apps & Integrations: Experience with various apps for email marketing, reviews, loyalty programs, upsells/cross-sells, and payment gateways.

📝 Enhancement Note: This section lists specific tools relevant to e-commerce operations and digital product management, emphasizing the core platforms and analytical tools required for success in this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: Commitment to using data and analytics to inform all strategic decisions and measure the impact of initiatives.

• Customer-Centricity: Prioritizing a seamless, intuitive, and engaging user experience across all digital touchpoints.

• Continuous Improvement: Embracing a "test-and-learn" mindset to constantly optimize performance and drive innovation.

• Efficiency & Scalability: Focus on building robust processes and leveraging technology to support business growth effectively.

• Collaboration & Communication: Valuing open communication and strong partnerships across departments to achieve shared goals.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with marketing, creative, product, and engineering teams to ensure alignment and successful execution of digital strategies.

• Transparent Communication: Maintaining clear and regular updates on project status, performance metrics, and insights.

• Feedback Integration: Openness to receiving and providing constructive feedback to foster a culture of learning and improvement.

• Agile Teamwork: Working effectively within potentially agile sprints or project cycles, adapting to changing priorities and requirements.

📝 Enhancement Note: This section infers the operational values and collaboration style based on the company's description and the nature of the role, focusing on aspects critical for operations professionals, such as data-driven approaches, efficiency, and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Competing Priorities: Juggling the demands of immediate campaign execution, long-term roadmap development, and ongoing CRO efforts requires strong prioritization skills.

• Rapidly Evolving E-Commerce Landscape: Staying ahead of digital trends, platform updates (Shopify), and competitor strategies necessitates continuous learning and adaptation.

• Data Interpretation Complexity: Extracting truly actionable insights from large datasets and translating them into effective strategies can be challenging.

• Cross-Functional Alignment: Ensuring all teams are aligned on digital priorities and execution timelines requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Advanced Shopify Plus Certifications/Training: Deepen expertise in the platform's capabilities and best practices.

• CRO & UX Specialization: Pursue certifications or advanced training in conversion optimization and user experience design.

• Data Analytics & Visualization Skills: Enhance proficiency with tools like GA4, Tableau, or Looker Studio for deeper insights and reporting.

• Digital Strategy & Product Management: Opportunities to develop strategic planning and product management skills within the e-commerce context.

• Industry Conferences & Webinars: Attend relevant events to stay current on e-commerce trends and network with peers.

📝 Enhancement Note: This section anticipates potential challenges within this specific e-commerce operations role and outlines concrete growth opportunities relevant to career progression in the digital and operations fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly increased e-commerce revenue. What was your strategy, and what were the key levers you pulled?" (Focus on quantifiable results, strategic thinking, and data-driven execution).

• "Walk me through your process for identifying and prioritizing A/B tests on an e-commerce site. How do you measure success?" (Demonstrate a structured CRO process, hypothesis-driven approach, and understanding of key metrics).

• "How do you balance immediate marketing campaign needs with long-term UX improvements and platform development?" (Highlight prioritization skills, roadmap management, and cross-functional communication strategies).

Company & Culture Questions:

• "Based on your research, what do you see as Blenders Eyewear's biggest e-commerce opportunity or challenge?" (Demonstrate you've researched their site, brand, and market position).

• "How do you ensure your website updates align with a brand's aesthetic and values, especially in a dynamic industry like fashion/eyewear?" (Discuss balancing conversion goals with brand storytelling and visual consistency).

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio presentation by highlighting your most significant achievements and quantifiable results.

• Storytelling: For each case study, tell a clear story: the problem, your approach, the execution, the results, and the key takeaways.

• Data Focus: Consistently reference the data that informed your decisions and the metrics that demonstrate your impact. Use charts and graphs where appropriate.

• Showcase Process: Explain your methodologies – how you conducted research, designed tests, or managed projects. This is crucial for operations roles.

• Be Ready for Deep Dives: Anticipate detailed questions about specific projects, tools used, and challenges overcome.

📝 Enhancement Note: These interview questions and preparation tips are tailored to assess the strategic, analytical, and operational capabilities required for an E-Commerce Manager & UX/UI Website Producer, with an emphasis on demonstrating quantifiable impact and process expertise.

📌 Application Steps

To apply for this E-Commerce Manager & UX/UI Website Producer position:

• Submit your application through the provided link on the Blenders Eyewear careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest e-commerce growth case studies that highlight your Shopify Plus experience, CRO successes, and UX/UI improvements. Quantify results clearly and prepare to discuss your process.

• Optimize Your Resume: Ensure your resume clearly lists your experience with Shopify Plus, GA4, A/B testing, product merchandising, and UX/UI production. Use keywords from the job description and quantify achievements wherever possible.

• Prepare Your Narrative: Practice articulating your experience, focusing on how you've driven revenue growth, optimized user journeys, and collaborated effectively across teams. Be ready to explain your approach to problem-solving and data analysis.

• Research Blenders Eyewear: Thoroughly review their website, social media presence, and brand messaging. Understand their current offerings, target audience, and any potential areas for digital improvement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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