DTC Creative Designer - Paid Media & Social for US-based company ( Remote)

📍 Job Overview

Job Title: DTC Creative Designer - Paid Media & Social

Company: Paired

Location: Remote (Colombia)

Job Type: FULL_TIME

Category: Creative & Media / Marketing Operations

Date Posted: January 08, 2026

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal for a US-based Direct-to-Consumer (DTC) brand, focusing on the creation of compelling visual assets for paid media and social media channels to drive customer engagement and conversions.

• The position requires a blend of creative expertise and analytical understanding to optimize design performance based on campaign data.

• It offers a unique opportunity to contribute to a global staffing agency's client, working remotely from Colombia for a US-based company.

• Success in this role hinges on the ability to translate brand strategy into visually effective marketing collateral that resonates with target audiences.

📝 Enhancement Note: While the title is "Creative Designer," the emphasis on "Paid Media & Social" and the requirement to "monitor and analyze the performance of creative assets" strongly suggests this role operates at the intersection of creative execution and marketing operations, specifically within the GTM function. The focus on driving conversions and aligning with strategic goals places it firmly within a performance marketing and operations context.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact visual content for paid advertising campaigns across various digital platforms (e.g., Facebook Ads, Instagram Ads, Google Ads).

• Develop engaging graphics, animations, and short video assets for social media organic posts and paid promotions, ensuring brand consistency and platform optimization.

• Collaborate closely with marketing managers, copywriters, and campaign specialists to align creative output with campaign objectives, messaging, and target audience profiles.

• Translate marketing briefs and campaign strategies into visually appealing and conversion-focused creative assets, with a keen understanding of DTC customer journeys.

• Analyze the performance metrics of creative assets (e.g., click-through rates, conversion rates, engagement rates) and leverage these insights to iterate and optimize future designs.

• Maintain a comprehensive understanding of current design trends, DTC marketing best practices, and social media platform-specific creative requirements.

• Ensure all creative deliverables adhere to brand guidelines, style guides, and legal compliance standards.

• Manage multiple design projects simultaneously, prioritizing tasks to meet strict deadlines in a fast-paced remote work environment.

📝 Enhancement Note: The responsibilities highlight a need for data-informed design decisions, bridging creative execution with performance marketing analysis. This is a key aspect of modern marketing operations and GTM functions.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in graphic design, with a significant focus on digital marketing, paid media, and social media creative development.

• Proven experience working with Direct-to-Consumer (DTC) brands or in a similar fast-paced, performance-driven environment.

Required Skills:

• Graphic Design Proficiency: Mastery of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator) and familiarity with Canva for rapid asset creation.

• Digital Marketing Creative: Proven experience designing assets specifically for paid media campaigns (display ads, social ads) and organic social media content.

• Portfolio Excellence: A robust and compelling portfolio showcasing successful DTC creative work, demonstrating innovation, visual appeal, and measurable impact.

• DTC Brand Understanding: Solid grasp of DTC marketing principles, customer engagement tactics, and brand storytelling to create resonant visuals.

• Collaboration & Communication: Ability to work effectively within a remote, cross-functional team, communicate design concepts clearly, and incorporate feedback constructively.

• Adaptability & Trend Awareness: Keen eye for current design trends, social media aesthetics, and emerging digital marketing creative strategies.

Preferred Skills:

• Motion Graphics/Video Editing: Basic proficiency in tools like Adobe After Effects or Premiere Pro for creating short video ads or animated graphics.

• A/B Testing Experience: Familiarity with designing variations of creative assets for A/B testing to identify optimal performing visuals.

• Analytics Interpretation: Ability to interpret basic campaign performance metrics to inform design decisions.

• UI/UX Principles: Understanding of user interface and user experience principles as they apply to digital ad and social media creative.

📝 Enhancement Note: The emphasis on a strong portfolio and proven experience in digital marketing, particularly paid media and social, indicates a need for candidates who can directly contribute to performance marketing efforts. The "2-5 years" experience level suggests a role that requires independent execution but may not yet demand senior strategic oversight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• DTC Campaign Showcase: Include specific examples of creative assets designed for paid media (e.g., social ads, display banners) and social media platforms, clearly outlining the campaign objective and your role.

• Performance Impact: Where possible, highlight how your designs contributed to key metrics such as click-through rates (CTR), conversion rates, engagement, or brand recall. Quantifiable results are highly valued.

• Brand Adaptability: Demonstrate your ability to adapt creative style across different DTC brands or campaigns while maintaining visual integrity and brand consistency.

• Process Documentation (Visual): Showcase the evolution of a design project, from initial concept sketches or mood boards to final polished assets, demonstrating your creative process.

Process Documentation:

• Candidates should be prepared to discuss their design workflow, from brief interpretation and concept development to asset finalization and iteration based on feedback or performance data.

• Familiarity with version control or asset management practices within a digital marketing context is a plus, showing an organized approach to creative production.

📝 Enhancement Note: For a role focused on paid media and social, the portfolio is critical. It needs to go beyond aesthetic appeal to demonstrate an understanding of how design drives business outcomes in a performance marketing context. Highlighting ROI and data-informed iterations is key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Working for US Company: Opportunity to work with a US-based company, potentially offering exposure to US business practices and work culture.

• Exposure to New Technology & Trends: Access to cutting-edge digital marketing tools, platforms, and emerging creative technologies.

• Competitive Salary: A salary that reflects the candidate's skills, experience, and the value they bring to driving DTC growth.

• Professional Development: Potential for learning and growth within the digital marketing and creative design space, with opportunities to work on diverse campaigns.

• Flexible Work Environment: The inherent flexibility of a remote role allows for better work-life integration.

Working Hours:

• The role is full-time, with an estimated 40 hours per week. While remote, candidates should be prepared to align their working hours with key team meetings and collaborate with colleagues across different time zones, likely requiring some overlap with US Eastern Time business hours.

📝 Enhancement Note: Salary is estimated based on typical remote roles for US companies hiring in Colombia, considering the experience level and specialized skills in paid media creative. Benefits are derived directly from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruiting (for a US-based DTC client in the consumer goods/e-commerce sector).

Company Size: Paired operates as a global staffing agency, implying a larger organizational structure. The client they serve is a leading DTC brand, which could range from a medium-sized growth company to a larger established entity.

Founded: Paired was founded to connect global talent with remote opportunities. The client's founding date is not specified but is described as a "leading DTC brand."

Team Structure:

• The Creative Designer will likely be part of the client's marketing department, reporting to a Marketing Manager or Head of Creative.

• They will collaborate closely with other marketing specialists, including paid media managers, social media managers, copywriters, and potentially other designers.

Methodology:

• Data-Driven Creativity: Emphasis on using performance data to inform and refine creative strategies.

• Agile Campaign Management: Workflows likely involve iterative design based on campaign feedback and results.

• Cross-Functional Collaboration: Close partnership between creative, marketing, and performance teams is essential.

• Remote-First Operations: Processes and communication tools are optimized for a distributed workforce.

Company Website: Paired: https://jobs.workable.com/company/hHECN9Czz3ESR6npitHku6/jobs-at-paired (for the agency)

Client Website: Not specified, but implied to be a prominent DTC brand.

📝 Enhancement Note: The dual nature of the employer (Paired agency) and the client (DTC brand) means understanding the agency's mission while focusing on the client's operational context is key. The DTC client implies a fast-paced, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor, likely at an intermediate level (2-5 years of experience). The focus is on executing creative strategies for paid media and social campaigns, with an element of performance analysis. It's not a management role but requires significant autonomy in creative execution.

Reporting Structure: The Creative Designer will likely report to a Marketing Manager or Creative Lead within the client's US-based marketing team. Collaboration will be broad, extending to paid media specialists, social media managers, and content creators.

Operations Impact: The Creative Designer's work directly impacts the client's revenue generation through effective paid media and social campaigns. High-quality, high-converting creative assets are crucial for driving customer acquisition, engagement, and sales in the DTC space. Their ability to translate brand messaging into visually compelling content that resonates with target audiences is a direct driver of marketing campaign success and, consequently, business growth.

Growth Opportunities:

• Specialization: Deepen expertise in specific paid media platforms (e.g., Meta Ads, Google Ads) or social media content formats (e.g., short-form video, interactive stories).

• Performance Analytics: Develop stronger skills in analyzing campaign performance data and translating insights into more effective creative strategies, moving towards a performance marketing analyst role within creative.

• Broader Creative Scope: Potentially expand responsibilities to include other DTC marketing collateral, email design, or website visual elements.

• Leadership: With significant growth and proven impact, opportunities for team lead or senior creative roles within the client's organization or at Paired could emerge.

• Industry Exposure: Gain extensive experience working with a leading DTC brand, providing valuable insights into e-commerce best practices and market trends.

📝 Enhancement Note: The growth opportunities lean towards specialization within creative for performance marketing, emphasizing the operational aspect of design.

🌐 Work Environment

Office Type: Fully remote. This role is designed for individuals who thrive in an independent work setting, leveraging digital collaboration tools.

Office Location(s): The role is based in Colombia, but it's a remote position for a US-based company. This means the candidate will be working from their home office.

Workspace Context:

• Remote Collaboration: Expect extensive use of video conferencing, instant messaging, and project management tools for communication and collaboration.

• Digital Tool Stack: Access to a suite of digital tools for design, project management, and communication will be provided or expected.

• Autonomy and Trust: The environment fosters independence, requiring self-motivation and strong time management skills.

• Global Team Interaction: Opportunities to collaborate with a diverse, remote team, potentially across different time zones.

Work Schedule: Full-time (approximately 40 hours/week). While flexible within the remote setting, candidates must be available for scheduled meetings and collaborative sessions, likely requiring some overlap with US Eastern Time business hours to facilitate real-time communication with the client team.

📝 Enhancement Note: The remote nature underscores the importance of self-discipline, effective digital communication, and comfort with asynchronous workflows, which are typical in modern operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a Paired recruiter to assess basic qualifications, experience, and understanding of the role and remote work.

• Portfolio Review & Technical Interview: A session with the client's hiring manager or creative lead. This will involve a deep dive into your portfolio, discussing specific projects, your creative process, and how you approach designing for paid media and social. Be prepared to explain your design choices and their intended impact on campaign goals.

• Skills Assessment/Design Challenge: Potentially a small, timed design task or a case study focused on creating assets for a hypothetical DTC campaign. This assesses your practical skills, creativity under pressure, and ability to meet specific objectives.

• Cultural Fit & Final Interview: A discussion to gauge your fit with the client's team culture, your collaboration style, and your understanding of DTC marketing. This might involve meeting other team members.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest DTC-focused projects, prioritizing those involving paid media or social media campaigns.

• Quantify Results: For each project, clearly state the objective, your role, the creative solution, and any measurable results (e.g., improved CTR, increased conversions, higher engagement rates).

• Showcase Process: Briefly explain your design thinking, from brief interpretation to final iteration, highlighting how you considered the target audience and campaign goals.

• Platform Specificity: If possible, include examples tailored to specific platforms (e.g., carousel ads, story ads, video ads) and mention why your design choices were suitable for that format.

• Clarity and Brevity: Ensure your portfolio is well-organized, easy to navigate, and accompanied by concise, impactful descriptions.

Challenge Preparation:

• Understand the DTC Landscape: Research current trends in DTC marketing, successful campaigns, and common creative approaches.

• Platform Familiarity: Brush up on best practices for creative assets on major social media and paid ad platforms (e.g., aspect ratios, video lengths, call-to-action best practices).

• Problem-Solving: Practice translating a marketing brief into actionable design concepts, focusing on how your visuals will drive specific business outcomes.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the practical, execution-oriented nature of this role. Candidates must be ready to demonstrate their skills and strategic thinking through their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator are essential for creating and editing graphics, illustrations, and ad creatives.

• Canva: Proficiency in Canva is highly desirable for rapid prototyping, social media content creation, and potentially for less complex ad variations.

• Figma/Sketch (Optional but beneficial): Useful for UI design elements, prototyping, and collaborative workflows if the client uses these for other marketing assets.

Analytics & Reporting:

• Familiarity with Ad Platform Analytics: Understanding how to interpret basic data from platforms like Meta Ads Manager, Google Ads, and social media insights to inform design iterations.

• Reporting Tools (Basic Understanding): While not a primary analyst role, an awareness of how creative performance is tracked in dashboards (e.g., Google Data Studio, Tableau) can be helpful.

CRM & Automation:

• No direct CRM/automation tool requirement: This role focuses on creative asset production rather than system management. However, understanding how creative assets are deployed within marketing automation or CRM-linked campaigns can be beneficial.

📝 Enhancement Note: The core requirement is strong graphic design software proficiency. A basic understanding of how creative assets integrate into broader marketing technology stacks and performance analytics is a strong advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and contributing directly to business growth through effective creative.

• Data-Informed Creativity: Valuing insights derived from campaign performance to guide design decisions and optimize creative output.

• Collaboration & Communication: Embracing open communication, constructive feedback, and teamwork within a remote setting.

• Adaptability & Agility: The ability to quickly respond to market changes, campaign shifts, and evolving design trends.

• Innovation & Creativity: A commitment to pushing creative boundaries while staying aligned with brand strategy and objectives.

Collaboration Style:

• Remote-First: Communication is primarily digital, relying on tools like Slack, Zoom, and project management software.

• Cross-Functional Partnership: Close working relationships with marketing strategists, paid media specialists, copywriters, and other team members to ensure cohesive campaign execution.

• Feedback Loops: An environment where constructive feedback is regularly exchanged to improve creative quality and campaign effectiveness.

• Proactive Engagement: Team members are expected to be proactive in sharing ideas, raising concerns, and contributing to collective problem-solving.

📝 Enhancement Note: The culture emphasizes efficiency, data utilization, and collaborative problem-solving, consistent with high-performing GTM and marketing operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team, ensuring design intent is clearly understood across distances.

• Balancing Creativity with Performance: Meeting the dual demands of creating visually appealing, on-brand content while also ensuring it drives measurable performance metrics in paid media.

• Rapid Iteration & Deadlines: Adapting quickly to changing campaign needs, performance feedback, and tight turnaround times common in DTC marketing.

• Staying Ahead of Trends: Continuously evolving design skills and creative approaches to keep pace with rapidly changing social media platforms and digital marketing trends.

Learning & Development Opportunities:

• Mastering Performance Creative: Deepen expertise in designing for specific ad platforms and understanding the nuances of what makes creative perform.

• Data Analysis Skills: Develop a more sophisticated understanding of marketing analytics and how to translate data into actionable design insights.

• Motion Graphics & Video: Acquire or enhance skills in video editing and motion graphics, which are increasingly crucial for digital advertising.

• DTC Strategy Exposure: Gain a comprehensive understanding of DTC business models, customer acquisition strategies, and brand building from a leading brand.

📝 Enhancement Note: The challenges are typical for performance-focused creative roles in dynamic industries. Growth opportunities are geared towards enhancing both creative execution and its operational impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed creative assets for a paid media campaign that significantly outperformed expectations. What was your process, and what were the key design elements that contributed to its success?" (Focus on data-informed decisions and measurable impact).

• "How do you approach designing for different social media platforms (e.g., Instagram Stories vs. Facebook Feed ads)? What are the key considerations for each?" (Demonstrate platform-specific knowledge and strategic thinking).

Company & Culture Questions:

• "What interests you about working for a DTC brand, and what do you see as the unique challenges and opportunities for a creative designer in this space?" (Showcase your understanding of the DTC model and market).

• "How do you handle constructive criticism or feedback on your designs, especially when working remotely?" (Highlight your collaboration and adaptability).

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the challenge, your solution, and the outcome.

• Focus on Impact: Clearly articulate the business objectives your designs aimed to achieve and the results they delivered. Use metrics whenever possible.

• Process Demonstration: Be ready to walk through your workflow for 1-2 key projects, explaining your tool choices and decision-making process.

• Tailor to the Role: Emphasize projects most relevant to paid media and social media for DTC brands. If you have motion graphics or video experience, highlight it.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic understanding of performance marketing and an ability to collaborate effectively in a remote, results-driven environment.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the Workable platform link.

• Portfolio Customization: Ensure your submitted portfolio prominently features your strongest work in paid media and social media creative for DTC brands. Quantifiable results are highly encouraged.

• Resume Optimization: Tailor your resume to highlight experience with graphic design tools (Adobe Creative Suite, Canva), digital marketing, paid media campaigns, social media content creation, and DTC brand strategies. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, how you measure creative success, and your experience working in remote, collaborative environments. Practice presenting your portfolio with a focus on impact and strategy.

• Research: Familiarize yourself with Paired's mission and the general landscape of successful DTC brands to understand the context of the client's work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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