Diseñador(a) UI

📍 Job Overview

Job Title: Diseñador(a) UI

Company: Keppri

Location: Medellín, Antioquia, Colombia

Job Type: Full-Time

Category: Design & Creative Operations

Date Posted: March 10, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the crucial intersection of visual design and user experience within digital product development, emphasizing the creation of intuitive and aesthetically pleasing interfaces.

• The UI Designer will be instrumental in defining and executing the visual identity of digital products, ensuring brand consistency and enhancing user engagement through design excellence.

• Responsibilities include translating complex product requirements into compelling visual designs, developing interactive prototypes, and collaborating closely with engineering teams to ensure seamless implementation.

• A key aspect of this role involves leveraging and contributing to Design Systems, promoting efficiency and scalability across multiple projects and product lines.

📝 Enhancement Note: While the title is "Diseñador(a) UI" (UI Designer), the responsibilities and required skills, particularly the emphasis on translating concepts, producing assets, working with design systems, and validating with development, suggest a role deeply embedded within the product development lifecycle, requiring strong collaboration with product and engineering teams. This aligns with a GTM (Go-to-Market) or product operations-adjacent function, where design directly impacts market-ready products.

📈 Primary Responsibilities

• Design compelling and functional user interfaces (UI) for websites, applications, and other digital products, ensuring a seamless user experience (UX).

• Define and maintain the visual direction for projects, including establishing the overall look & feel, typography, color palettes, visual hierarchy, iconography, and specific visual styles.

• Translate abstract concepts and product requirements into tangible visual proposals, interactive prototypes, and final design deliverables.

• Produce a range of design assets such as mockups, storyboards, comprehensive style guides, mood boards, visual mosaics, and interactive prototypes.

• Actively work with and contribute to existing Design Systems, utilizing components, libraries, and adhering to established visual guidelines for consistency and scalability.

• Conduct technical validation of proposed designs with the development team to ensure feasibility and alignment with technical constraints.

• Present design solutions effectively through clear, structured storytelling, articulating the rationale and user benefits behind design decisions.

• Estimate design effort accurately and contribute to pre-sales processes and project planning phases, providing insights into design timelines and resource needs.

• Stay current with the latest design trends, methodologies, and best practices in visual design and user interface design to continuously improve the design output.

📝 Enhancement Note: The responsibility to "Estimar esfuerzos de diseño y aportar en procesos de preventa y planificación" (Estimate design efforts and contribute to pre-sales and planning processes) strongly indicates this role operates within a product development or GTM operations context, contributing to project scoping and client engagement, rather than a purely internal-facing creative role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is typically expected for mid-level UI Design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 3-5 years of professional experience in UI design specifically for digital products.

Required Skills:

• Figma Mastery: Demonstrated expertise in Figma, including advanced use of Auto Layout, component creation and management, library organization, plugins, and responsive design principles.

• Collaborative Tools: Proficiency in using collaborative design and whiteboarding tools such as Miro, Mural, or FigJam for ideation, brainstorming, and team synchronization.

• Design Systems: Solid understanding and practical experience working with Design Systems, including component libraries, style guides, and visual documentation standards.

• Adobe Creative Suite: Proficient in Adobe Illustrator and Photoshop for asset creation and manipulation. Experience with Adobe After Effects for motion graphics and micro-interactions is also required.

• Prototyping & Validation: Proven experience in creating interactive prototypes and conducting design validation sessions with development teams to ensure technical feasibility and alignment.

• Data Visualization Components: Understanding of components for data visualization and the application of visual language principles specifically for dashboards and analytical interfaces.

• Project Management Tools: Familiarity with tools like Jira and Confluence for task tracking, project management, and documentation.

• Productivity Software: Proficiency with Microsoft PowerPoint for presentations, and Microsoft Teams and Outlook for communication and collaboration.

• Storytelling: Ability to present design solutions effectively through clear, structured narratives that highlight user benefits and strategic rationale.

Preferred Skills:

• User Research & Testing Tools: Experience with tools like Optimal Workshop, Maze, or Hotjar for user testing, usability analysis, and gathering user feedback to inform design decisions.

• Motion Design: Advanced skills in After Effects or similar tools for creating sophisticated animations and micro-interactions that enhance user engagement.

• Front-end Development Fundamentals: Basic understanding of HTML, CSS, and JavaScript principles to facilitate better communication and collaboration with developers.

• Accessibility Standards: Knowledge of WCAG (Web Content Accessibility Guidelines) and experience designing accessible interfaces.

📝 Enhancement Note: The explicit mention of "Validar técnicamente propuestas con el equipo de desarrollo" (Technically validate proposals with the development team) and "Entendimiento de componentes de visualización de datos y lenguaje visual para dashboards" (Understanding of data visualization components and visual language for dashboards) points towards a need for a UI Designer who can bridge the gap between creative vision and technical implementation, a common requirement in product-centric operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies demonstrating your process from problem identification through to final UI solution, highlighting your role and contributions.

• Figma Proficiency Showcase: Include examples of complex Figma projects utilizing Auto Layout, component libraries, and interactive prototyping to demonstrate mastery of the tool.

• Design System Contribution: If applicable, provide examples of how you have worked with or contributed to Design Systems, showcasing your understanding of scalability and consistency.

• Visual Design Excellence: Present a strong selection of visually appealing and functional interface designs for web and mobile applications, emphasizing aesthetic quality and usability.

• Problem-Solving Examples: Illustrate how you translated user needs and business requirements into effective UI solutions, with clear articulation of the problem and the resulting design.

Process Documentation:

• Workflow Visualization: Demonstrate your ability to document design workflows, from initial concept and wireframing to high-fidelity mockups and final asset delivery.

• Design System Documentation: If you have experience with Design Systems, include examples of how you have documented components, styles, and usage guidelines.

• Collaboration Evidence: Show evidence of collaboration with cross-functional teams (developers, product managers, UX researchers) within your case studies, detailing communication and validation processes.

• Impact Metrics: Where possible, include metrics or qualitative feedback demonstrating the positive impact of your UI designs on user engagement, conversion rates, or product usability.

📝 Enhancement Note: For a UI Designer role with responsibilities touching on pre-sales and planning, a portfolio that clearly articulates the design process, demonstrates technical validation with development, and highlights contributions to scalable design systems will be crucial. The ability to "storytelling" solutions is paramount.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a UI Designer with 3-5 years of experience in Medellín, Colombia, the estimated annual salary range is approximately COP $48,000,000 - $72,000,000 (Colombian Pesos). This range can vary based on specific skills, portfolio strength, and negotiation.

Benefits:

• Full-Time Employment: Standard full-time employment contract.

• Professional Development: Opportunities for continuous learning, potentially including access to courses, workshops, or industry conferences relevant to UI design and digital product development.

• Collaborative Work Environment: Access to a dynamic and collaborative team environment with opportunities for cross-functional learning.

• Technology & Tools: Provision of necessary design software and hardware to perform job duties effectively.

• Standard Colombian Benefits: Includes social security contributions (health, pension), labor benefits as mandated by Colombian law (e.g., paid time off, Christmas bonus).

Working Hours: The role is expected to adhere to a standard 40-hour work week, typically Monday to Friday, with potential for occasional flexibility depending on project deadlines and client needs.

📝 Enhancement Note: Salary estimation is based on current market data for similar roles in Medellín, Colombia. Benefits are standard for full-time positions in the region and industry, with specific details to be confirmed by Keppri. The expectation of 40 working hours aligns with typical full-time employment in Colombia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Software, Digital Assets, Staffing, Consulting) - Keppri operates at the intersection of technology services, offering both software manufacturing and staffing solutions, along with consulting to drive business transformations. This diverse industry context means the UI Designer will likely work on a variety of projects for different clients and internal initiatives.

Company Size: Keppri is likely a medium to large-sized technology services company. The provided company data indicates a substantial employee base (over 1000 employees listed), suggesting a structured organization with established processes.

Founded: Keppri was founded in 2014. This indicates a company with over a decade of experience, suggesting a degree of stability, established methodologies, and a track record in the technology consulting and staffing market.

Team Structure:

• The UI Designer will likely be part of a Product Development, Design, or Engineering team.

• They may report to a Design Lead, Product Manager, or Head of Engineering/Technology.

Methodology:

• Agile Development: Given the technology industry context, Agile methodologies (Scrum, Kanban) are highly probable, requiring adaptability and iterative design processes.

• User-Centric Design: A strong emphasis on user experience suggests a methodology that prioritizes user research, feedback, and iterative testing to inform design decisions.

• Design System Integration: The requirement to work with Design Systems points to a standardized approach to design, promoting efficiency, consistency, and scalability.

Company Website: https://www.keppri.com/ (Assuming this is the correct domain based on domain_derived)

📝 Enhancement Note: Keppri's positioning as a technology company involved in staffing, software manufacturing, and consulting suggests a dynamic environment where design plays a critical role in client-facing products and internal tools. The company's relatively long history (founded 2014) implies established processes and a mature approach to service delivery.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI Designer, requiring 3-5 years of experience. It represents a step beyond entry-level positions, demanding a solid understanding of design principles, tool proficiency, and the ability to work autonomously on defined tasks. The inclusion of pre-sales and planning responsibilities suggests growth potential into more senior or specialized design roles, or even into product management/operations.

Reporting Structure: The UI Designer will likely report to a Design Lead, Product Manager, or a Manager within the Technology or Product department. They will collaborate extensively with cross-functional teams, including developers, UX researchers, and potentially client-facing roles during pre-sales.

Operations Impact: The UI Designer's work directly impacts the usability, appeal, and perceived value of Keppri's digital products and client solutions. Effective UI design contributes to higher user adoption, client satisfaction, and can influence pre-sales success by showcasing high-quality product design. They are key to ensuring the "look and feel" of technology solutions aligns with client expectations and market trends.

Growth Opportunities:

• Senior UI Designer: Advancement to a senior role with increased responsibility, mentorship of junior designers, and leading design efforts on larger or more complex projects.

• UX/Product Design Specialization: Deepening expertise in user experience research, interaction design, and product strategy.

• Design Lead/Manager: Transitioning into a leadership role, managing a design team, and overseeing design strategy and implementation across multiple projects.

• Product Operations: Leveraging design and product understanding to move into roles focused on process optimization, tool implementation, and strategic planning within the product lifecycle.

📝 Enhancement Note: The blend of core UI design responsibilities with pre-sales and planning contributions indicates a growth path that could lead into more strategic product operations or GTM roles, where design thinking is applied to broader business objectives.

🌐 Work Environment

Office Type: Keppri is described as a technology company specializing in digital assets and software. The role is explicitly "On-site" in Medellín, suggesting a professional office environment designed to foster collaboration and productivity. This likely includes dedicated workspaces, meeting rooms, and common areas.

Office Location(s): The role is based in Medellín, Antioquia, Colombia. Specific office address details would be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Spaces: The office environment will likely support team collaboration, with areas for brainstorming, design reviews, and cross-functional meetings.

• Technology Infrastructure: Access to reliable internet, modern workstations, and the required software licenses (Figma, Adobe Suite, etc.) is expected.

• Team Interaction: Opportunities for daily interaction with colleagues, including designers, developers, and product managers, facilitating knowledge sharing and problem-solving.

Work Schedule: The role adheres to a standard 40-hour work week, typically Monday to Friday. While on-site, there may be some flexibility in daily start/end times, subject to team coordination and project demands. This schedule allows for dedicated time for design work, team meetings, and client interactions.

📝 Enhancement Note: The "On-site" requirement in Medellín suggests a traditional office setting. For a UI Designer, this environment is beneficial for hands-on collaboration, impromptu ideation sessions, and direct interaction with development teams, which is crucial for technical validation and rapid iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and experience.

• Technical Interview: This stage will likely involve a deep dive into your design process, tool proficiency (especially Figma), and understanding of UI principles. You may be asked to walk through specific case studies from your portfolio.

• Design Challenge/Exercise: A practical test, which could involve a small design task, a critique of an existing interface, or a problem-solving scenario related to UI design. This assesses your approach to design problems and your ability to articulate solutions.

• Team/Hiring Manager Interview: An opportunity to discuss your experience in more detail, understand your cultural fit with Keppri, and assess your collaboration and communication skills. This is also where you can ask in-depth questions about the role and team.

• Final Interview (Potentially): A discussion with a senior leader to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your UI design skills, problem-solving abilities, and relevant experience. Prioritize projects that demonstrate your ability to work with Design Systems and collaborate with development teams.

• Detail Your Process: For each project, clearly outline the problem you were solving, your role and responsibilities, your design process (research, ideation, prototyping, testing), the tools you used, and the final outcome.

• Highlight Figma & Design Systems: Explicitly showcase your proficiency in Figma, including Auto Layout, components, and interactive prototypes. If you have experience with Design Systems, dedicate space to explain your contribution or usage.

• Quantify Impact: Whenever possible, use metrics (e.g., improved conversion rates, increased user engagement, reduced task completion time) or qualitative feedback to demonstrate the positive impact of your designs.

• Storytelling is Key: Present your work as compelling stories. Explain the "why" behind your design decisions, not just the "what." Be prepared to articulate your rationale clearly and confidently.

• Technical Validation Clarity: If your case studies involve validation with developers, clearly describe that process and its outcomes.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively between understanding the problem, ideation, design execution, and preparing your presentation.

• Focus on Process: Even for a short exercise, demonstrate your thought process. Explain your assumptions and how you arrived at your solution.

• Tool Proficiency: Be ready to demonstrate your skills in Figma or other specified tools under time pressure.

• Presentation Skills: Practice delivering your solution concisely and clearly, highlighting key design decisions and their rationale.

📝 Enhancement Note: Given the role's involvement in pre-sales and planning, expect interviewers to probe not only your design execution but also your strategic thinking, ability to estimate efforts, and how you communicate technical aspects of design to different stakeholders.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI creation, prototyping, and collaboration. Mastery is essential, including Auto Layout, components, variants, and interactive prototyping.

• Adobe Illustrator: For creating vector graphics, icons, and other scalable visual assets.

• Adobe Photoshop: For image editing, asset manipulation, and creating raster-based design elements.

• Adobe After Effects: For creating motion graphics, micro-interactions, and animated prototypes to enhance user experience.

Analytics & Reporting:

• Jira: For project management, task tracking, and workflow management within development cycles.

• Confluence: For documentation, knowledge sharing, and team collaboration on project details and design specifications.

• PowerPoint/Google Slides: For creating presentations, proposals, and design documentation for stakeholders.

CRM & Automation:

• Miro/Mural/FigJam: Collaborative whiteboarding tools for brainstorming, wireframing, user flow mapping, and team ideation.

• (Desirable) Optimal Workshop, Maze, Hotjar: Tools for user research, usability testing, heatmaps, and session recordings to gather insights and validate design decisions.

📝 Enhancement Note: The emphasis on Figma, Adobe Suite, and collaborative tools like Miro/Mural highlights the modern digital design workflow. The inclusion of Jira and Confluence indicates integration within Agile development processes. Desirable tools like Maze and Hotjar point to a company that values data-driven design validation.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on understanding and meeting client needs, both internal and external, reflecting Keppri's consulting and staffing business model.

• Excellence in Execution: A commitment to delivering high-quality work, whether in design, software development, or consulting services.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together to achieve common goals and share knowledge.

• Innovation & Adaptability: Encouraging new ideas and adapting to the rapidly evolving technology landscape, essential for a company in the digital transformation space.

• Efficiency & Agility: Valuing processes that are streamlined, effective, and responsive to changing project requirements and market demands.

Collaboration Style:

• Cross-Functional Integration: The UI Designer will be expected to collaborate closely with UX designers, product managers, developers, and potentially sales/pre-sales teams.

• Open Communication: Encouraging direct and constructive feedback to improve designs and processes.

• Shared Ownership: Promoting a sense of shared responsibility for product success, where design is seen as an integral part of the overall development lifecycle.

📝 Enhancement Note: Keppri's values likely emphasize client success and the delivery of high-quality technology solutions. For a UI Designer, this translates to creating designs that not only look good but also effectively solve client problems and adhere to best practices in usability and technical implementation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Ensuring designs are visually appealing while also being highly functional, intuitive, and technically feasible.

• Managing Stakeholder Expectations: Effectively communicating design decisions and managing feedback from diverse stakeholders (clients, product managers, developers).

• Adapting to Diverse Project Needs: Working on a variety of projects for different clients, each with unique requirements, brand guidelines, and technical constraints.

• Keeping Pace with Evolving Tools & Trends: Continuously learning and adapting to new design tools, methodologies, and industry best practices in a fast-moving tech environment.

Learning & Development Opportunities:

• Advanced UI/UX Training: Opportunities to deepen expertise in areas like interaction design, motion design, accessibility, and user research.

• Design System Mastery: Gaining in-depth experience in building, maintaining, and scaling design systems.

• Cross-functional Skill Development: Learning about product management, Agile methodologies, and front-end development to enhance collaboration and understanding.

• Industry Exposure: Potential for attending design conferences, workshops, and webinars to stay abreast of industry advancements.

📝 Enhancement Note: The role presents a significant opportunity for growth by tackling diverse projects and engaging with pre-sales activities, which can broaden a designer's strategic skillset beyond pure execution.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: Be prepared to walk through your portfolio case studies, explaining your design process, how you approached specific challenges, and the rationale behind your decisions. Expect questions like: "Describe a time you had to balance conflicting stakeholder requirements in a design." or "How do you approach designing for a new feature with unclear user needs?"

• Tool Proficiency & Best Practices: Expect questions about your experience with Figma, its advanced features (Auto Layout, components), and how you use it for prototyping and collaboration. You might also be asked about your understanding of Design Systems and how to maintain them.

• Collaboration & Communication: Be ready to discuss how you collaborate with developers and product managers. Questions may include: "How do you ensure your designs are technically feasible?" or "How do you handle constructive criticism on your designs?"

• Business Acumen (Pre-Sales Aspect): Given the mention of pre-sales, be prepared to discuss how design contributes to business goals, how you would estimate design efforts for a new project, or how you would present a design solution to a potential client.

Company & Culture Questions:

• Keppri's Business: Research Keppri's services, client base, and recent projects. Understand how UI design fits into their overall technology offerings.

• Team Fit: Reflect on your ideal team environment and how you contribute to a collaborative culture. Be ready to discuss your strengths and how you align with Keppri's likely values (e.g., client focus, quality, innovation).

• Adaptability: Discuss your ability to adapt to new tools, technologies, and project requirements, reflecting the dynamic nature of the tech industry.

Portfolio Presentation Strategy:

• Start with the "Why": Begin each case study by clearly stating the problem or objective.

• Show, Don't Just Tell: Use visuals (mockups, prototypes, user flows) to illustrate your design process and solutions.

• Highlight Your Role: Clearly define your specific contributions, especially if it was a team project.

• Explain Your Decisions: Articulate the reasoning behind your design choices, linking them back to user needs and business goals.

• Demonstrate Figma Mastery: Showcase complex interactions, component usage, and responsive layouts within your Figma examples.

• Quantify Outcomes: If possible, present data or user feedback that demonstrates the success of your designs.

• Practice Your Narrative: Rehearse your presentation to ensure it flows well, is concise, and effectively communicates your skills and experience.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on both creative execution and the practical, business-oriented aspects of design within a technology services company. Emphasize your problem-solving skills and ability to communicate technical design concepts effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Keppri careers portal or the provided link.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your expertise in Figma, Design Systems, and your ability to translate complex requirements into user-friendly interfaces. Tailor your case studies to highlight successful UI design outcomes and your collaborative process with development teams.

• Resume Optimization: Update your resume to clearly articulate your 3-5 years of UI design experience, highlighting specific achievements and proficiency in the required tools and methodologies. Use keywords such as "UI Design," "Figma," "Design Systems," "Prototyping," and "Responsive Design."

• Interview Preparation: Practice walking through your portfolio with a focus on storytelling and explaining your design process. Prepare to discuss your experience with collaborative tools, your understanding of technical validation with developers, and your approach to estimating design efforts.

• Company Research: Thoroughly research Keppri, its services, and its market position. Understand how UI design contributes to their client solutions and overall business strategy. Prepare thoughtful questions about the role, the team, and the company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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