Diseñador UX/UI COL - Interfell (Remote)

📍 Job Overview

Job Title: Diseñador UX/UI (Remote)

Company: Simera

Location: Bogotá, Colombia (Remote)

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: May 01, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the strategic evolution of digital experiences, directly impacting business outcomes and user lives through comprehensive product design.

• Drive end-to-end design processes, encompassing user research, ideation, prototyping, and seamless handoff to development teams.

• Champion data-driven design methodologies, leveraging product metrics and user insights to inform all design decisions.

• Maintain, evolve, and document the Design System, ensuring consistency and scalability across digital products.

• Contribute to the continuous improvement of interaction flows, screen designs, and microinteractions within a guided framework.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, indicated by the emphasis on "reto grande" (big challenge), "evolucionar experiencias digitales que impacten directamente el negocio," and the requirement for strategic thinking beyond just execution. The description also highlights experience in startups and fast-paced environments, typical of a senior individual contributor or lead role.

📈 Primary Responsibilities

• Lead the redesign of existing functionalities, enhancing user experience and business impact.

• Continuously evolve and improve the Design System, including its documentation and component library.

• Execute the complete design lifecycle: conduct user research, define user flows, create wireframes, build interactive prototypes, and manage the handoff to engineering.

• Implement data-driven design principles by analyzing product metrics (funnels, conversion rates, etc.) and user feedback to guide design iterations.

• Ensure meticulous organization, labeling, and cleanliness of design files within Figma.

• Execute visual updates as requested, maintaining brand consistency and design integrity.

• Propose and implement improvements to interaction flows, screen layouts, and microinteractions, aligning with product strategy and user needs.

• Craft clear and effective microcopy for various UI elements, including buttons, error messages, forms, and onboarding flows.

📝 Enhancement Note: The responsibilities emphasize a holistic approach to product design, from strategic ideation to detailed execution and maintenance. The mention of "evolución y mejora continua del Design System" and "Toma de decisiones basada en datos (data-driven design)" points towards a role focused on establishing and refining design processes and standards within a growing product.

🎓 Skills & Qualifications

Education: Bachelor's degree in Interface/Product Design, Graphic Design, Digital Design, Interaction Design, or a related field.

Experience: Minimum of 3 years of experience in UX/UI design, preferably as a Product Designer. Experience in mobility, fintech, or similar digital product startups is highly desirable. Experience designing for both web and mobile applications is essential.

Required Skills:

• Figma Proficiency (Indispensable): Advanced knowledge of components (slots), prototyping, and variables.

• End-to-End Design Process: Proven experience in user research, defining user flows, creating wireframes, building prototypes, and managing handoff to development.

• Design Systems: Experience in creating, evolving, or extensively contributing to Design Systems.

• Data-Driven Design: Demonstrated ability to use product metrics (funnels, conversion rates), user insights, and validation techniques to inform design decisions.

• Microcopy Writing: Skill in crafting concise and effective copy for UI elements.

• Interaction Design: Understanding and application of interaction design principles.

• Visual Design: Ability to execute visual updates and ensure aesthetic consistency.

• Collaboration: Strong ability to work effectively with cross-functional teams.

Preferred Skills:

• Experience in highly transactional environments or rapid growth settings.

• Familiarity with A/B testing and experimentation frameworks.

• Understanding of front-end development principles to facilitate smoother handoffs.

• Experience with user interview and usability testing facilitation.

📝 Enhancement Note: The explicit requirement for "Dominio de Figma (indispensable)" with specific features like components, prototyping, and variables highlights the critical nature of this tool for the role. The emphasis on "Experiencia en startups de movilidad, fintech o productos digitales similares" suggests a need for candidates who understand the dynamics and pace of these industries.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects demonstrating your process from research to final handoff.

• Include case studies that highlight your role in improving existing functionalities or developing new features.

• Present examples of your work with Design Systems, detailing your contributions to their creation or evolution.

• Demonstrate how you have used data (product metrics, user insights) to drive design decisions and improve outcomes.

• Include detailed documentation of your Figma file organization and component structures.

Process Documentation:

• Detail your approach to user research methodologies and how insights are translated into design solutions.

• Illustrate your process for creating user flows, wireframes, and interactive prototypes.

• Explain your handoff process to development, including the artifacts and communication methods used.

• Showcase how you measure the success of your designs using product metrics and user feedback.

📝 Enhancement Note: Given the emphasis on "end-to-end design process" and "data-driven design," a portfolio that clearly articulates the candidate's systematic approach to problem-solving and their ability to measure impact will be crucial. Demonstrating proficiency in Figma's advanced features and experience with Design Systems will be key differentiators.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 3+ years of experience in Bogotá, Colombia, the estimated salary range is between COP 7,000,000 and COP 12,000,000 gross per month. This range is based on industry benchmarks for similar roles in the Colombian tech market and accounts for the remote nature of the position, which often allows for competitive compensation.

Benefits:

• Remote Work: Fully remote position, offering flexibility and work-life balance.

• Simera Professional Key (SPK): Unique digital key to connect with employers and highlight opportunities.

• Professional Development: Opportunities to work on challenging projects that impact business and users directly.

• Design System Contribution: Chance to significantly shape and evolve a Design System.

• Data-Driven Environment: Work in an environment that values and utilizes data for design decisions.

• Health & Wellness: (Details typically provided by the employer, but often include health insurance and well-being programs).

• Paid Time Off: (Standard vacation, holidays, and sick leave policies).

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility often offered due to the remote nature of the role. Specific working hours may align with Colombian business hours (e.g., 9 AM - 5 PM America/Bogota time) to facilitate team collaboration.

📝 Enhancement Note: The salary estimate is based on general market data for UX/UI and Product Designers in Colombia, considering the "Senior" designation and the remote aspect. The mention of SPK is a unique benefit provided by Simera, which should be highlighted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on digital products and potentially within sectors like mobility or fintech, given the requirements. Simera appears to be a talent platform or agency that connects professionals with opportunities.

Company Size: As Simera is a talent platform, its internal team size might be smaller, but they serve a broad range of companies, implying exposure to various organizational sizes and cultures. The job description itself is for a role within a company that Simera is recruiting for, likely a startup or a tech company.

Founded: Information about Simera's founding date is not provided, but their focus on creating a "Simera Professional Key (SPK)" suggests a modern, tech-centric approach to talent acquisition.

Team Structure:

• The role is for a Product Designer within a client company of Simera. This client likely has a product development team comprising engineers, product managers, and other designers.

• The Product Designer will likely report to a Head of Product, Design Lead, or a Product Manager.

Methodology:

• Data Analysis & Insights: The team emphasizes a data-driven approach, using metrics to inform design decisions and validate improvements.

• Agile Development: Likely operates within an agile framework, with iterative design and development cycles.

• Design System Governance: A structured approach to maintaining and evolving the Design System is expected.

• Cross-functional Collaboration: Strong emphasis on working closely with product and engineering to achieve business goals.

Company Website: [Simera's website is likely related to talent acquisition, but the specific client company's website is not provided. The hiring URL is simera-talent.freshteam.com, which is Simera's careers portal.]

📝 Enhancement Note: Simera acts as an intermediary, so the "Company Culture" described here is a blend of Simera's operational approach (using SPK) and the inferred culture of the client company based on the job requirements (startup, data-driven, product-focused).

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer. It requires a strong foundation in UX/UI principles, a proven track record of end-to-end product design, and the ability to think strategically about product evolution and business impact, not just execute tasks.

Reporting Structure: The designer will likely report to a Product Lead, Design Manager, or a senior Product Manager within the client company. They will collaborate closely with engineers, product managers, and potentially other designers.

Operations Impact: The role has a direct impact on the product's success by creating user-centric digital experiences that drive engagement, conversion, and customer satisfaction. Strategic input on product direction and feature prioritization based on user needs and business goals is expected.

Growth Opportunities:

• Specialization: Deepen expertise in areas like Design Systems, user research, or interaction design.

• Leadership: Transition into a Lead Product Designer role, mentoring junior designers and influencing design strategy.

• Product Strategy: Contribute more significantly to product strategy and roadmap planning.

• Cross-functional Expertise: Develop a broader understanding of product management and engineering processes.

• Industry Exposure: Gain experience in high-growth sectors like mobility or fintech.

📝 Enhancement Note: The emphasis on strategic thinking and business impact suggests that this role offers a clear path for growth beyond pure execution, into product strategy and leadership within a product-focused organization.

🌐 Work Environment

Office Type: Fully Remote. This means the candidate will work from their own location, requiring strong self-discipline and communication skills.

Office Location(s): While the role is remote, it is specified as "COL" (Colombia) and the location is "Bogotá, Colombia." This suggests candidates must be based in Colombia. The specific remote work setup will be from the employee's home office.

Workspace Context:

• Home Office: Requires a dedicated, productive workspace with reliable internet connectivity.

• Digital Collaboration: Heavy reliance on digital tools for communication, collaboration, and design (e.g., Figma, Slack, Zoom/Meet).

• Asynchronous & Synchronous Work: The remote setup necessitates proficiency in both asynchronous communication (for global teams or flexible hours) and synchronous meetings for real-time collaboration and discussions.

• Technology: Access to necessary design software and hardware will be expected.

Work Schedule: The standard work schedule is likely 40 hours per week. While fully remote, adherence to core working hours in the "America/Bogota" timezone may be required for team meetings and cross-functional collaboration. Flexibility is often a hallmark of remote roles, but team synchronization is key.

📝 Enhancement Note: The "COL" designation for a remote role is crucial; it implies that only candidates residing in Colombia are eligible, likely due to legal, tax, or payroll reasons.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience.

• Portfolio Presentation (Round 1): A dedicated session where you present 1-2 key case studies from your portfolio, explaining your process, decisions, and outcomes. Expect questions on your role, challenges, and impact.

• Technical/Skills Assessment (Round 2): This might involve a practical exercise or a deep dive into specific skills like Figma proficiency, Design System thinking, or data interpretation.

• Team/Culture Fit Interview (Round 3): Meeting with potential team members (Product Managers, Engineers, fellow Designers) to assess collaboration style, communication, and cultural alignment.

• Hiring Manager/Final Interview: A discussion with the hiring manager to finalize expectations, discuss the role's strategic impact, and address any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end design process, data-driven approach, and impact on business goals.

• Tell a Story: For each case study, clearly articulate the problem, your approach, the challenges faced, your specific contributions, the solutions implemented, and quantifiable results.

• Highlight Figma Mastery: Be prepared to demonstrate your Figma skills, especially regarding components, variables, and prototyping features. Show your file organization.

• Showcase Data Integration: Explicitly detail how you used metrics and research to inform your design decisions and how you measured success.

• Design System Experience: If you have Design System experience, detail your role, methodologies, and the impact of your contributions.

• Conciseness: Be prepared to present concisely, focusing on the most impactful aspects of your work.

Challenge Preparation:

• Design Exercise: Be ready for a take-home or live design challenge that might involve problem-solving, wireframing, prototyping, or refining a UI based on given requirements.

• Data Interpretation: Practice analyzing sample product metrics and making design recommendations.

• Figma Proficiency: Ensure you are comfortable with advanced Figma features under time pressure.

• Communication: Prepare to articulate your thought process clearly and defend your design decisions logically.

📝 Enhancement Note: The emphasis on "end-to-end design process," "data-driven design," and "Figma proficiency" means your portfolio and interview responses must directly address these areas with concrete examples and demonstrable skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Indispensable for UI/UX design, prototyping, component management, and variables.

• Prototyping Tools: Figma's built-in prototyping capabilities, potentially supplemented by others.

• User Research Tools: Tools for user interviews, usability testing, surveys (e.g., UserTesting, Maze, SurveyMonkey, Google Forms).

• Collaboration Tools: Slack, Microsoft Teams, or similar for team communication.

Analytics & Reporting:

• Product Analytics Platforms: Tools like Google Analytics, Mixpanel, Amplitude, or Pendo for tracking user behavior, funnels, and conversion rates.

• Data Visualization Tools: Tableau, Power BI, or Looker for creating dashboards and reports (though direct experience might be secondary to interpreting reports).

• A/B Testing Platforms: Optimizely, VWO, or in-house tools for experimentation.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot, or similar (understanding how CRM data might influence product design or user journeys).

• Project Management Tools: Jira, Asana, Trello, or Monday.com for managing design tasks and workflows.

📝 Enhancement Note: Proficiency in Figma is paramount. Familiarity with product analytics tools is crucial for the "data-driven design" aspect, even if the candidate isn't directly managing them.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through thoughtful design.

• Data-Driven Decision Making: Valuing quantitative and qualitative data to guide product strategy and design choices.

• Collaboration & Communication: Openness to feedback, transparent communication, and effective teamwork across disciplines.

• Continuous Improvement: A mindset focused on iterating and enhancing products and processes to achieve better outcomes.

• Ownership & Accountability: Taking responsibility for design outcomes and their impact on the business.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers to define requirements and strategy, and with Engineers to ensure feasibility and smooth implementation.

• Feedback Loops: An environment where constructive feedback is regularly exchanged during design reviews, stand-ups, and project retrospectives.

• Knowledge Sharing: Encouraging the sharing of best practices, insights, and design patterns within the design team and across the organization.

• Agile Mindset: Embracing iterative development and adapting to changing priorities with flexibility.

📝 Enhancement Note: The values align with modern product development practices, emphasizing user focus, data, and collaboration. The "ownership" aspect is key for a senior role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user desires and business objectives into cohesive and impactful design solutions.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing market demands and user feedback in a startup or growth-stage company.

• Maintaining Design Consistency: Ensuring a unified user experience across web and mobile platforms while evolving a Design System.

• Quantifying Design Impact: Clearly demonstrating the ROI of design decisions through metrics and user feedback.

• Remote Collaboration Effectiveness: Maintaining strong communication and collaboration with distributed teams.

Learning & Development Opportunities:

• Advanced Figma Techniques: Mastering new features and workflows within Figma.

• Product Strategy Workshops: Participating in sessions to enhance strategic thinking and roadmap contribution.

• User Research Training: Developing deeper expertise in qualitative and quantitative research methods.

• Design System Architecture: Gaining insights into building scalable and robust design systems.

• Mentorship: Opportunities to learn from senior product leaders or experienced designers.

📝 Enhancement Note: The challenges highlight the dynamic nature of roles in growth-stage companies, requiring adaptability and a strategic, results-oriented approach.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business objectives. How did you approach it, and what was the outcome?" (Focus on your process, decision-making, and results.)

• "How do you ensure your design decisions are truly data-driven? Walk us through an example where you used metrics to pivot or validate a design." (Prepare a case study detailing metric usage.)

Company & Culture Questions:

• "What interests you about Simera and this specific client company's product/industry?" (Research the company's mission, product, and market.)

• "How do you prefer to collaborate with product managers and engineers? Describe your ideal cross-functional working relationship." (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Results.

• Quantify Impact: Use numbers and data points wherever possible to demonstrate the tangible effects of your design work.

• Showcase Figma Skills: Be ready to briefly demonstrate specific Figma features or workflows if asked, or point to well-organized Figma files in your presentation.

• Emphasize Data-Driven Decisions: Clearly articulate how data informed your choices at each stage of the design process.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and alternative approaches.

📝 Enhancement Note: Candidates should prepare to demonstrate not just design execution but also strategic thinking, problem-solving capabilities, and a clear understanding of how design contributes to business success, all supported by data and a strong Figma skillset.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Simera's Freshteam portal.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 relevant projects that showcase your end-to-end design process, data-driven approach, and Figma proficiency. Ensure case studies clearly articulate problems, solutions, and quantifiable results.

• Resume Optimization: Update your resume to emphasize your 3+ years of UX/UI or Product Design experience, specifically mentioning experience with startups, mobility/fintech, and core responsibilities like Design Systems and data-driven design. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, impact, and data integration. Prepare to answer strategy, technical, and behavioral questions related to product design.

• Company Research: Thoroughly research Simera and, if possible, the client company or industry they operate in to understand their market, products, and potential design challenges. Understand the value of the "Simera Professional Key (SPK)."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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