DISEÑADOR UX -UI | GERENCIA DISEÑO DE EXPERIENCIA | BANCOAGRICOLA

📍 Job Overview

Job Title: DISEÑADOR UX -UI | GERENCIA DISEÑO DE EXPERIENCIA | BANCO AGRICOLA

Company: Una empresa del Grupo Bancolombia

Location: Mejicanos, San Salvador, El Salvador

Job Type: Full-time

Category: Design Operations / User Experience Design

Date Posted: October 28, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in orchestrating a customer-centric strategy by meticulously designing user experiences across both digital and physical touchpoints, ensuring seamless and intuitive navigation.

• You will be responsible for defining and visually constructing superior experiences that add tangible value to the user, adhering to the established Design System.

• The position requires leading and executing usability testing, managing iterations of Minimum Viable Products (MVPs), and crafting high-fidelity, navigable prototypes.

• A key aspect of this role involves ensuring the direct consumption of design assets from official group platforms and implementing visual guidelines consistently.

📝 Enhancement Note: While the title suggests a UX/UI focus, the description and responsibilities lean heavily into a Design Operations and Product Design management capacity, emphasizing strategy, coordination, and adherence to a design system. The "Gerencia Diseño de Experiencia" (Experience Design Management) in the title further supports this. The role is not purely execution but involves leadership and oversight of the design process.

📈 Primary Responsibilities

• Lead the design of user interface screens and navigation, focusing on the look and feel, and ensuring adherence to the Bancolombia Design System for asset consumption.

• Oversee, administer, and coordinate the execution of usability testing to gather user feedback and identify areas for improvement.

• Manage the iterations and evolution of Minimum Viable Products (MVPs), ensuring continuous improvement and adaptation based on testing and market feedback.

• Spearhead the creation of high-fidelity, interactive prototypes that effectively communicate the user experience and design intent to stakeholders.

• Lead the implementation of visual guidelines and design principles across all digital touchpoints to maintain brand consistency and enhance user perception.

• Coordinate, administer, and track communication with external design vendors and expert resources to ensure quality and timely delivery of design services.

• Accompany and facilitate user testing and prototyping sessions directly with clients in their environment to gain in-depth insights into user behavior and needs.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on design oversight. The emphasis on "leading," "coordinating," and "administering" suggests a role that manages the design process and collaborates with external parties, rather than solely individual contribution.

🎓 Skills & Qualifications

Education:

• Professional degree in Strategic Design, Graphic Design, Industrial Design, or Product Design.

Experience:

• Proven experience in graphic design, prototyping, and the design/elaboration of process flows.

• Experience with market research, marketing strategies, and digital innovation.

Required Skills:

• Expertise in User Experience (UX) and User Interface (UI) design principles.

• Proficiency in design and prototyping tools such as Sketch, Figma, and InVision.

• Strong understanding and application of Design Systems and their importance in maintaining consistency.

• Experience in leading and executing Usability Testing methodologies.

• Ability to create high-fidelity, navigable prototypes.

• Familiarity with visual design implementation and guideline adherence.

• Skills in coordinating with external vendors and managing supplier relationships.

• Experience in conducting user testing and prototyping sessions directly with customers.

Preferred Skills:

• Certifications in Service Design, Design Thinking, Lean methodologies, Canvas, or Blueprint.

• Advanced proficiency in Microsoft Office Suite.

• Knowledge of emerging technological and digital trends relevant to financial services.

• Experience in leading innovation initiatives and implementing creative solutions.

• Strong understanding of customer-centric design principles and service design frameworks.

📝 Enhancement Note: The education and skills section is quite specific. The "Programas de diseño, Sketch, Adobe Ilustrador, Invision, Figma, Miro" listed under education are actually software tools and platforms, which should ideally be in a skills section. The "Deseable estudiante de maestria" indicates a preference for advanced academic pursuit. The "Habilidades" section is brief; the AI has inferred broader skills based on the responsibilities and education.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating end-to-end UX/UI design processes for digital products, including user research, wireframing, prototyping, and final UI design.

• Include case studies that highlight how you applied customer-centric strategies to solve user problems and achieve business objectives.

• Present examples of your work that adhere to or contribute to a Design System, demonstrating consistency and scalability.

• Demonstrate experience with usability testing, including your process for planning, executing, and incorporating feedback into design iterations.

Process Documentation:

• Documented examples of how you have led or contributed to the design and elaboration of process flows for digital interactions.

• Evidence of experience in managing product iterations and the evolution of MVPs through structured design processes.

• Case studies detailing your approach to implementing visual guidelines and ensuring design consistency across platforms.

• Examples of how you have coordinated with external design vendors, including communication strategies and project management.

📝 Enhancement Note: The original job description does not explicitly mention portfolio requirements. This section is built based on industry best practices for UX/UI roles, especially those involving leadership and coordination, and the specific responsibilities outlined in the job description. The emphasis is on demonstrating process, user-centricity, and design system adherence.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance, including medical, dental, and vision coverage.

• Retirement savings plan (e.g., pension fund contributions).

• Paid time off, including vacation days, sick leave, and public holidays.

• Professional development opportunities, including training, certifications, and potential for further education support.

• Employee assistance programs offering confidential counseling and support services.

• Opportunities for internal mobility and career advancement within the Grupo Bancolombia network.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• Office-based schedule, likely Monday to Friday, with potential for some flexibility depending on project needs and team coordination.

📝 Enhancement Note: Salary and benefits are not specified in the original posting. The salary range is an estimation based on general market data for similar roles in El Salvador. Benefits are inferred based on standard offerings from large, established financial institutions like Grupo Bancolombia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: Large (Grupo Bancolombia is a major financial group with thousands of employees across several countries).

Founded: The Banco Agricola was founded in 1955, and Grupo Bancolombia has a long-standing history in the financial sector.

Team Structure:

• This role is part of the "Gerencia Diseño de Experiencia" (Experience Design Management), suggesting a dedicated team focused on user experience and design strategy within the broader organization.

• The team likely comprises UX researchers, UI designers, product designers, and potentially design strategists or leads.

Methodology:

• The company emphasizes a customer-centric approach, integrating Design Thinking and Lean methodologies for product development and process improvement.

• Adherence to an established Design System is a core operational practice, ensuring consistency and efficiency in design execution.

• Data-driven decision-making, informed by usability testing and market research, is integral to the design process.

Company Website: https://www.grupobancolombia.com/ (Grupo Bancolombia corporate site) and https://www.bancoagricola.com.sv/ (Banco Agricola El Salvador site).

📝 Enhancement Note: Information about company size and founding is inferred from the "Una empresa del Grupo Bancolombia" affiliation. The culture and methodology are derived from the job description's emphasis on customer-centricity, Design Thinking, Lean, and Design Systems, which are common in modern digital product development within large financial institutions.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist/Lead. This role sits at a level where individuals are expected to lead design initiatives, manage processes, and mentor others, moving beyond individual contributor tasks.

Reporting Structure: Likely reports to a Design Manager, Head of Experience Design, or a similar senior leadership position within the Experience Design Management department.

Operations Impact: The role has a direct impact on customer acquisition, retention, and satisfaction by shaping the user experience of digital and physical banking services. Effective design directly influences transaction volumes, user engagement, and overall brand perception in a competitive financial market.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX/UI, such as UX research, interaction design, or design systems architecture.

• Leadership: Progress into senior design roles, team lead positions, or management within the Experience Design department.

• Cross-functional Movement: Transition into product management, digital strategy, or innovation roles that leverage design thinking and customer experience expertise.

• Continuous Learning: Access to internal training programs, external workshops, and certifications funded by the company to stay abreast of the latest design trends and technologies.

📝 Enhancement Note: Growth opportunities are inferred based on the typical career progression for UX/UI professionals in large organizations and the "Gerencia" (Management) aspect of the role's title.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Banco Agricola's facilities in Mejicanos, San Salvador.

Office Location(s): Lotificacion El Milagro Dos, Mejicanos, San Salvador, El Salvador.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with other designers, product managers, and development teams.

• Access to standard office technology and design software (as listed in the skills section) will be provided.

• The environment likely supports a culture of shared learning, feedback, and innovation within the design team.

Work Schedule: A standard 40-hour work week, typically Monday to Friday, is expected. While on-site, there might be some flexibility for project-critical tasks, but the primary expectation is presence during core business hours.

📝 Enhancement Note: The "On-site" designation and specific location details are used to infer the work environment. The collaborative aspect is a standard expectation for design teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, focusing on relevant experience and qualifications.

• Technical Interview/Portfolio Review: Candidates will likely present their portfolio, discussing case studies, design processes, and problem-solving approaches. This stage will assess UX/UI skills, design thinking, and familiarity with tools.

• Skills Assessment/Challenge: A practical design challenge or case study may be assigned to evaluate problem-solving abilities, design execution, and adherence to company standards.

• Behavioral/Cultural Fit Interview: Interviews with team members and potential managers to assess cultural alignment, collaboration skills, and leadership potential.

• Final Interview: A discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Highlight Process: Clearly articulate your design process for each case study, from problem definition and research to ideation, prototyping, testing, and final implementation.

• Customer-Centric Focus: Emphasize how you incorporated user needs and business goals to drive your design decisions. Use metrics where possible to demonstrate impact.

• Design System Adherence: Showcase examples where you've worked within or contributed to a design system, explaining your understanding of its benefits.

• Tool Proficiency: Briefly mention the tools used (Figma, Sketch, Miro, etc.) and how they facilitated your workflow.

• Storytelling: Frame your case studies as compelling narratives that highlight challenges, your solutions, and the resulting outcomes.

Challenge Preparation:

• Understand the Context: If given a challenge, thoroughly analyze the brief and ask clarifying questions about user needs, business objectives, and constraints.

• Think Aloud: For live challenges, articulate your thought process, assumptions, and decision-making criteria.

• Prioritize: Focus on delivering a core solution that addresses the main problem, rather than getting bogged down in minor details.

• Design System Awareness: Consider how your proposed solution would integrate with existing design systems or brand guidelines.

📝 Enhancement Note: This process is a standard framework for UX/UI roles, enhanced with specific considerations for a user-centric, design-system-driven environment within a financial institution.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, InVision (for prototyping and collaboration).

• Collaborative Whiteboarding: Miro (essential for brainstorming, user flow mapping, and team ideation).

• Graphic Design: Adobe Illustrator (for asset creation and manipulation).

• Productivity Suite: Microsoft Office (Word, Excel, PowerPoint) at an advanced level for documentation, analysis, and presentations.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms might be advantageous for understanding the broader customer journey and how design integrates with sales and marketing efforts, though not a primary requirement.

📝 Enhancement Note: The tools listed are directly pulled from the "Education" and "Skills" sections of the original job description, as these often overlap with the technology stack.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A paramount value, driving all design decisions to ensure the user's needs and experience are at the forefront.

• Integrity: Upholding ethical standards in design and business practices, reflecting the trustworthiness expected of a financial institution.

• Growth & Sustainability: A commitment to continuous improvement, innovation, and long-term value creation for both users and the company.

• Extraordinary Performance: Striving for excellence in all aspects of work, from design execution to strategic thinking and collaboration.

• Dinamismo (Dynamism): Adaptability and responsiveness to evolving market trends, technological advancements, and user expectations in the fast-paced digital landscape.

Collaboration Style:

• Cross-functional Integration: Active collaboration with product managers, developers, marketing teams, and business stakeholders to ensure design solutions are technically feasible, strategically aligned, and meet business objectives.

• Feedback Exchange: An open culture for giving and receiving constructive feedback on designs and processes to foster continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights within the design team and across departments.

📝 Enhancement Note: The "Competencias corporativas" (Corporate Competencies) section of the original job description has been directly translated and interpreted as core company values for operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively mediating between user experience requirements and the strategic objectives of a large financial institution.

• Adhering to Strict Brand and Design Systems: Navigating the complexities of a well-established Design System while still allowing for creative problem-solving and innovation.

• Cross-Departmental Alignment: Ensuring buy-in and consistent implementation of design standards across various departments and product teams.

• Keeping Pace with Digital Trends: Continuously updating knowledge of emerging technologies and user expectations in the rapidly evolving digital financial landscape.

Learning & Development Opportunities:

• Specialized UX/UI Training: Access to advanced courses and workshops in areas like UX research, interaction design, accessibility, and emerging design tools.

• Industry Conferences & Certifications: Support for attending key UX/UI and design conferences, and obtaining relevant certifications (e.g., Nielsen Norman Group, Interaction Design Foundation).

• Mentorship Programs: Opportunities to be mentored by senior design leaders or to mentor junior designers, fostering leadership and knowledge transfer within the team.

• Innovation Labs/Projects: Participation in internal innovation initiatives or design sprints focused on exploring new technologies and customer solutions.

📝 Enhancement Note: Challenges identified are typical for UX/UI roles in large, established organizations, particularly in the financial sector. Growth opportunities are standard for mid-level professionals seeking advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements with user needs. How did you approach it, and what was the outcome?" (Focus on your process for negotiation, user advocacy, and achieving a balanced solution.)

• "How do you ensure consistency and scalability when designing within a large organization's Design System?" (Prepare to discuss your understanding of design systems, component libraries, and governance.)

Company & Culture Questions:

• "What interests you about working for Banco Agricola and Grupo Bancolombia specifically?" (Research their mission, values, recent news, and their role in the El Salvadoran market.)

• "How do you see your role contributing to our customer-centric strategy?" (Connect your skills and experience to their stated mission.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, typically by case study. For each case study: Problem -> Your Role -> Process -> Solution -> Outcome (quantified if possible).

• Focus on Process & Rationale: Don't just show final screens; explain why you made certain design decisions, referencing user research, business goals, or design principles.

• Demonstrate Tool Proficiency: Briefly show how you used tools like Figma or Miro in your workflow.

• Storytelling: Engage your audience by telling the story behind each project, highlighting challenges and your problem-solving approach.

• Be Prepared for Questions: Anticipate questions about your design choices, alternative solutions, and how you handle feedback.

📝 Enhancement Note: Interview questions are crafted to align with the role's emphasis on customer-centricity, design systems, and cross-functional collaboration within a financial institution.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Grupo Bancolombia careers portal.

• Tailor Your Resume: Highlight experience and skills directly relevant to UX/UI design, customer-centric strategies, and working with design systems. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your end-to-end design process, problem-solving abilities, and impact. Ensure it's easily accessible (e.g., a website or PDF). Prepare to walk through these in detail.

• Research the Company: Understand Banco Agricola's mission, values, and its position within Grupo Bancolombia. Familiarize yourself with their digital presence and any recent product launches or initiatives.

• Practice Your Presentation: Rehearse presenting your portfolio and answering common UX/UI interview questions, focusing on clear communication and articulating your design rationale.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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