Digital Product Designer (UI/UX & Website) for Career Services Company (remote)

📍 Job Overview

Job Title: Digital Product Designer (UI/UX & Website) Company: Paired Location: Indonesia Job Type: Full-Time Category: Digital Product Design / Operations Support Date Posted: 2026-02-19 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design and implementation of conversion-focused websites and landing pages for a growing digital business in the career services sector.
• Translate business ideas and user needs into intuitive, high-fidelity UI/UX designs and functional digital experiences.
• Leverage no-code/low-code platforms for efficient website development and support email marketing campaign design.
• Contribute to light digital operations, including tool setup and workflow organization, to ensure seamless execution.
• Collaborate closely with the founder in a dynamic, founder-led environment, demonstrating adaptability and a strong execution mindset.

📝 Enhancement Note: This role is positioned as a Digital Product Designer but has significant operational components, particularly in supporting the founder with light operational tasks and system setup. This suggests a need for a candidate who can bridge design and execution, acting as a versatile digital asset builder and operational support. The emphasis on "founder-led, evolving environment" and "willing to go beyond pure design work" indicates a need for proactivity and a broad skill set.

📈 Primary Responsibilities

• Design and build clean, visually appealing, and conversion-focused websites and landing pages that align with brand guidelines and business objectives.
• Develop comprehensive wireframes, user flows, mockups, and high-fidelity UI designs that effectively communicate user journeys and interface interactions.
• Implement website designs utilizing no-code/low-code platforms such as Showit, Webflow, or Wix, ensuring responsiveness and optimal user experience.
• Design and draft engaging email marketing campaigns using email platforms like Flowdesk or similar, focusing on clear messaging and strong calls to action.
• Create compelling sales pages that effectively articulate value propositions and drive customer acquisition.
• Provide essential support for basic digital operations, including the setup of simple tools, organization of digital assets, and streamlining of workflows.
• Assist with light system-related tasks that require technical aptitude, focusing on enhancing operational efficiency without requiring deep coding expertise.
• Work collaboratively with the founder to translate complex business ideas into structured, functional, and user-friendly digital assets and experiences.

📝 Enhancement Note: The responsibilities highlight a dual focus on design execution and operational support. The emphasis on "conversion-focused" and "sales pages" indicates a direct contribution to revenue generation. The inclusion of "organizing workflows" and "setting up simple tools" points to a need for process-oriented thinking within the operational aspects.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles and proficiency in relevant tools is paramount. A background in Design, Human-Computer Interaction, Digital Media, or a related field is beneficial. Experience: 2-5 years of relevant experience in UI/UX design, with a proven track record of designing and building live websites or landing pages.

Required Skills:

• Strong foundation in UI/UX design principles, with a demonstrated ability to create user-centered designs.
• Proven experience designing websites, landing pages, and digital assets with a focus on conversion optimization.
• Hands-on experience building live websites using no-code or low-code platforms (e.g., Showit, Webflow, Wix).
• Proficiency in creating wireframes, mockups, and high-fidelity UI designs.
• Experience designing and drafting email marketing campaigns.
• Ability to work independently, take ownership of projects, and manage multiple tasks effectively.
• Structured, detail-oriented, and organized approach to project execution.
• Tech-savviness and comfort with supporting light system-related tasks and tool setups.
• Adaptability and flexibility to thrive in a fast-paced, evolving, founder-led environment.
• Strong communication and collaboration skills, with the ability to work in real-time with team members.

Preferred Skills:

• Specific experience with Showit, Webflow, or Wix for website building.
• Experience working with service-based businesses or digital product companies.
• Familiarity with sales page design principles and conversion rate optimization (CRO) strategies.
• Basic understanding of workflow organization and process improvement for digital operations.
• Experience working in a cross-border, remote setup.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" salary range and the expectation of taking ownership and implementing complex designs. The emphasis on "no-code/low-code" platforms and "supporting light operational tasks" suggests a role that values practical application and versatility over deep technical coding expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects, with a strong emphasis on website and landing page design.
• Projects should clearly demonstrate your UI/UX design process, including wireframes, user flows, mockups, and final high-fidelity designs.
• Include case studies that highlight conversion-focused design strategies and the measurable impact of your work (e.g., improved conversion rates, user engagement).
• Projects built using no-code/low-code platforms should be prominently featured, with live links where possible.
• Examples of email marketing campaign designs and sales pages should also be included to demonstrate breadth of experience.

Process Documentation:

• For each portfolio project, provide a brief overview of the problem statement, your design approach, the tools/platforms used, and the outcomes achieved.
• Detail your process for translating business requirements into design solutions, emphasizing user-centricity and conversion goals.
• Showcase your workflow for implementing designs on no-code platforms and any operational support provided during the process.

📝 Enhancement Note: Given the role's focus on design implementation and light operations, the portfolio is crucial. It needs to explicitly demonstrate hands-on website building skills with no-code tools and a clear understanding of conversion-driven design, alongside evidence of operational support capabilities.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month. This range is based on provided information and typical mid-level digital design roles with operational support responsibilities in remote, cross-border settings. Benefits:

• Competitive monthly salary.
• Full remote flexibility, allowing work from anywhere within the specified region (Indonesia).
• Opportunity to collaborate with and learn from international partners across Asia.
• Exposure to a dynamic startup environment with direct impact on business growth.

Working Hours: Approximately 40 hours per week, aligned with Hong Kong / Asia working hours (e.g., HKT timezone). This implies a need for real-time collaboration during specific business hours.

📝 Enhancement Note: The salary range provided ($1,000-$1,500 USD per month) is a key differentiator for this role, particularly for a mid-level designer in a remote capacity. The working hours alignment with HKT suggests a requirement for synchronous work during specific periods. Benefits are minimal, focusing on flexibility and international exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruiting, Career Services, Digital Business Solutions. Paired operates within the growing gig economy and remote work sector, connecting talent with opportunities. Company Size: Small to Medium-sized (likely startup phase, given "founder-led" and "evolving environment"). This implies a lean structure where individuals can have a significant impact. Founded: Paired's founding date is not specified, but its focus on connecting remote talent suggests a modern, agile business model.

Team Structure:

• The role reports directly to the founder, indicating a close working relationship and high visibility.
• The team is likely small and distributed, emphasizing cross-functional collaboration and individual initiative.
• Collaboration occurs in real-time, requiring proactive communication and responsiveness.

Methodology:

• Data-driven decision-making is implied through the focus on "conversion-focused" design and "sales pages."
• Agile and iterative design processes are likely, given the "evolving environment" and need for adaptability.
• Workflow optimization and system efficiency are key operational aspects of the business.

Company Website: paired.com

📝 Enhancement Note: The company culture is characterized by its founder-led, agile, and remote-first approach. The small team size means each member plays a critical role in execution and growth. The emphasis on international collaboration and a fast-paced, evolving environment suggests a need for adaptable and proactive individuals.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level, bridging a Digital Product Designer with operational support responsibilities. It's suitable for individuals with 2-5 years of experience who are ready to take on more ownership and contribute beyond pure design. Reporting Structure: Direct reporting to the founder, offering significant exposure to business strategy and decision-making. This provides unique learning opportunities in entrepreneurship and business operations. Operations Impact: The designer's work directly impacts lead generation, customer acquisition, and the overall user experience of digital assets, contributing directly to the company's revenue and growth.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in UI/UX, no-code development, email marketing, and basic digital operations.
• Strategic Involvement: Gain insights into business strategy and growth planning by working closely with the founder.
• Ownership & Autonomy: Develop project management and ownership skills by leading website and campaign development from concept to execution.
• Cross-functional Exposure: Experience working in a cross-border, international environment, enhancing global collaboration skills.

📝 Enhancement Note: This role offers a unique growth path for designers who want to understand the business side of digital product development and operations. The proximity to the founder provides mentorship and direct influence on business outcomes.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility to work from any location within Indonesia. Office Location(s): Indonesia. The role is remote, with the expectation of working within the Asian time zone (HKT).

Workspace Context:

• A fully remote setup requires strong self-discipline, time management, and communication skills.
• Collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing).
• Access to reliable internet and a suitable home office environment is essential.
• The work environment is fast-paced and dynamic, requiring adaptability and a proactive approach to problem-solving.

Work Schedule: Approximately 40 hours per week, with a strong emphasis on real-time collaboration during Asia (HKT) working hours. This means some flexibility may exist, but synchronous communication during core business hours is critical.

📝 Enhancement Note: The remote nature of the role necessitates a high degree of autonomy and self-management. The specific working hours alignment with HKT is a crucial detail for candidates to consider for work-life balance and collaboration effectiveness.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and suitability for the role.
• Portfolio Presentation: Candidates will be asked to present their portfolio, highlighting key projects, design process, and impact, with a focus on conversion-driven design and no-code implementation.
• Founder Interview: A discussion with the founder to assess cultural fit, problem-solving skills, adaptability, and understanding of the business's needs. This may include scenario-based questions related to design challenges and operational support.
• Skills/Task Assessment (Potential): A small design or operational task might be assigned to evaluate practical skills and execution speed.

Portfolio Review Tips:

• Highlight Conversion: Clearly articulate how your designs drive conversions and achieve business goals. Use metrics where possible.
• Showcase No-Code Skills: Explicitly demonstrate your proficiency in platforms like Showit, Webflow, or Wix. Provide live links or detailed walkthroughs.
• Process Transparency: Walk through your design process from concept to execution, explaining your rationale at each stage.
• Operational Contribution: Be prepared to discuss how you've supported operational tasks, organized workflows, or set up tools in previous roles.
• Adaptability: Emphasize your ability to adapt to evolving requirements and contribute beyond traditional design roles.

Challenge Preparation:

• Be ready to discuss how you would approach designing a website or landing page for a new career services initiative.
• Prepare examples of how you've solved complex design problems or streamlined operational processes.
• Understand Paired's mission and target audience to tailor your responses.
• Practice articulating your contributions and impact concisely.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their design process and operational support capabilities. Practical demonstration of skills with no-code tools and a focus on business impact are key.

🛠 Tools & Technology Stack

Primary Tools:

• Website Builders: Showit (preferred), Webflow, Wix, or similar no-code/low-code platforms. Proficiency in at least one is essential.
• Design Software: Figma, Sketch, Adobe XD, or similar for wireframing, mockups, and high-fidelity UI design.
• Email Marketing Platforms: Flowdesk or similar platforms for designing and drafting email campaigns.

Analytics & Reporting:

• While not explicitly stated as a requirement, familiarity with website analytics tools (e.g., Google Analytics) to understand conversion performance would be beneficial.
• Understanding of A/B testing principles for landing pages.

CRM & Automation:

• Experience with CRM systems is not a primary requirement, but an understanding of how website and email designs integrate with lead generation and sales processes is valuable.
• Comfort with setting up and organizing simple digital tools and workflows.

📝 Enhancement Note: The core technology stack revolves around no-code website builders and standard design software. The emphasis is on practical implementation rather than deep technical integration or complex system administration.

👥 Team Culture & Values

Operations Values:

• Execution & Adaptability: A strong emphasis on getting things done and adapting to changing priorities in a fast-paced environment.
• Ownership & Independence: Candidates are expected to take initiative, manage their own projects, and deliver results with minimal supervision.
• User-Centricity & Conversion Focus: Designs and operational efforts should prioritize user experience and directly contribute to business growth and conversions.
• Collaboration & Responsiveness: Active participation in real-time collaboration and clear, timely communication are essential.
• Problem-Solving: A proactive approach to identifying and solving challenges, both in design and operational tasks.

Collaboration Style:

• Direct and frequent communication with the founder.
• Primarily digital collaboration, requiring clear written and verbal communication.
• A feedback-rich environment where iterative improvements are encouraged.
• Cross-functional interaction with the founder and potentially other remote team members or international partners.

📝 Enhancement Note: The culture values individuals who are self-starters, adaptable, and focused on tangible results. The close working relationship with the founder means that cultural fit and alignment with entrepreneurial values are important.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design and Operations: Effectively managing time and priorities between in-depth design work and supporting light operational tasks.
• Evolving Requirements: Adapting to a dynamic business environment where priorities and project scopes may shift frequently.
• Remote Collaboration: Maintaining strong communication and alignment with the founder and team across different locations and time zones.
• Measuring Impact: Clearly demonstrating the ROI of design and operational contributions in a growing business.

Learning & Development Opportunities:

• Broad Skill Development: Gain experience across UI/UX design, website implementation, email marketing, and basic digital operations.
• Entrepreneurial Insights: Learn directly from a founder about business strategy, growth hacking, and operational management.
• International Exposure: Develop skills in cross-cultural communication and collaboration within a global context.
• Project Ownership: Take full ownership of digital assets, fostering a sense of responsibility and impact.

📝 Enhancement Note: The challenges are inherent to a startup environment and a role with broad responsibilities. The growth opportunities are significant for individuals seeking to expand their skill set and gain exposure to the business side of a digital company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a complex design project with unexpected operational support requests. How did you manage your priorities?"
• "How would you approach designing a new landing page for a career coaching service, focusing on driving sign-ups?"
• "Imagine we're launching a new feature. What's your process for translating this idea into a functional digital asset, and what operational considerations would you have?"

Company & Culture Questions:

• "What attracts you to a founder-led, evolving startup environment like Paired?"
• "How do you stay organized and maintain productivity in a fully remote setting?"
• "How do you ensure your design work aligns with business objectives and contributes to revenue growth?"

Portfolio Presentation Strategy:

• Storytelling: Frame your projects as narratives, highlighting the problem, your solution, and the impactful results.
• Process Visualization: Use visual aids to walk through your wireframes, mockups, and final designs, explaining your decision-making.
• Tool Demonstration: Be prepared to briefly demonstrate your proficiency in a no-code platform, perhaps by showcasing a specific feature or implementation technique.
• Quantify Impact: Wherever possible, use metrics and data to show the success of your designs and operational contributions.

📝 Enhancement Note: Interview preparation should focus on demonstrating adaptability, a strong understanding of conversion-driven design, practical no-code skills, and a proactive, problem-solving mindset relevant to a founder-led startup.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to highlight your strongest projects in website design, UI/UX, and no-code platform implementation. Prioritize case studies demonstrating conversion focus.
• Resume Optimization: Ensure your resume clearly outlines your experience with UI/UX design, website building (especially no-code), email marketing, and any relevant operational support tasks, using keywords from the job description.
• Portfolio Walkthrough Practice: Prepare a concise and engaging presentation of your portfolio, ready to discuss your process, tools, and the impact of your work. Practice articulating your ability to balance design with operational needs.
• Company Research: Understand Paired's mission, target market (career services), and remote-first approach. Be prepared to discuss how your skills align with their specific needs and dynamic environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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