Digital Marketing Expert - UX- banking

VAM Systems
Full_timeDoha, Qatar

📍 Job Overview

Job Title: Digital Marketing Expert - UX- Banking Company: VAM Systems Location: Doha, Qatar Job Type: Full-time Category: Digital Marketing Operations / GTM Operations Date Posted: August 10, 2025 Experience Level: Mid-Senior Level (5-7 years) Remote Status: On-site

🚀 Role Summary

  • Drive website optimization and customer-centricity through strategic UX and digital marketing initiatives.
  • Enhance conversion tracking, tag management, and website performance analytics to improve ROI.
  • Collaborate cross-functionally with IT, Marketing, and UX teams to refine website structure and user journeys.
  • Implement and manage precise tracking mechanisms for media performance and campaign analysis.
  • Generate actionable insights from digital activities to strengthen business outcomes and campaign effectiveness.

📝 Enhancement Note: This role bridges digital marketing strategy with operational execution, focusing on the technical implementation and analytical leverage of digital channels within the banking sector. The emphasis on UX and customer-centricity suggests a need for an operations professional who can translate user behavior data into tangible improvements.

📈 Primary Responsibilities

  • Restructure the current URL architecture to enhance user experience and SEO, thereby improving website discoverability and on-site navigation.
  • Collaborate closely with UX designers and IT professionals to implement the restructured links, ensuring seamless consistency across all user journeys and digital touchpoints.
  • Implement and configure Google Tag Manager (GTM) across the entire website to enable precise tracking of critical user actions, including button clicks, form submissions, and scroll depth.
  • Analyze and map user engagement patterns across various landing pages to identify high-conversion opportunities and pinpoint content gaps within the digital user journey.
  • Conduct detailed page-level conversion audits, providing data-driven insights and actionable recommendations to improve performance in alignment with specific campaign goals.
  • Oversee and execute quality assurance (QA) testing for all tracking implementations to validate correct deployment and ensure the accuracy of data capture.
  • Generate accurate, actionable insights from digital campaigns to strengthen the connection between digital marketing activities and overall business outcomes, thereby ensuring better ROI tracking and reporting.

📝 Enhancement Note: The responsibilities highlight a need for a blend of strategic thinking (URL architecture, conversion audits) and technical execution (GTM implementation, QA testing). The focus on "customer-centric" and "user journeys" indicates that this role is pivotal in translating marketing goals into operational realities that directly impact user experience and conversion rates.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Marketing, Digital Media, Computer Science, Information Technology, or a related field is typically expected for roles of this nature. Experience: 5 to 7 years of progressive experience in digital marketing, with a strong emphasis on website analytics, user experience (UX) optimization, and conversion rate optimization (CRO).

Required Skills:

  • Proven expertise in Digital Marketing strategy and execution.
  • Deep understanding of User Experience (UX) principles and their application to web design and user journeys.
  • Proficiency in Conversion Tracking and measurement methodologies.
  • Hands-on experience with Tag Management solutions, particularly Google Tag Manager (GTM).
  • Strong analytical skills for Website Performance Analytics and data interpretation.
  • Knowledge of Search Engine Optimization (SEO) best practices and their impact on URL architecture.
  • Experience in Quality Assurance (QA) for digital tracking and website functionality.
  • Ability to conduct Performance Audits and provide data-driven recommendations.
  • Excellent Collaboration skills, with experience working across Marketing, UX, and IT departments.
  • Familiarity with Media Tracking and campaign performance analysis.
  • Experience in identifying and mapping User Engagement patterns.
  • Understanding of Customer-Centric Design principles.

Preferred Skills:

  • Experience within the Banking or Financial Services industry.
  • Familiarity with A/B testing and multivariate testing platforms for CRO.
  • Knowledge of web analytics platforms beyond Google Analytics, such as Adobe Analytics.
  • Experience with CRM systems and their integration with digital marketing efforts.
  • Proficiency in data visualization tools for reporting and insights presentation.

📝 Enhancement Note: The required skills emphasize a blend of strategic digital marketing knowledge and technical execution capabilities, particularly in analytics and tracking. The "UX-banking" specialization suggests that candidates with prior experience in regulated industries or a strong understanding of financial sector customer behavior will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Case studies demonstrating successful URL architecture restructuring and its impact on SEO and user navigation.
  • Examples of conversion tracking implementation using tag management systems (e.g., GTM), showcasing specific user actions tracked and the resultant insights.
  • Documentation of website performance analysis, highlighting how data insights led to actionable improvements and measurable outcomes.
  • Projects showcasing collaboration with IT and UX teams to implement website changes and track their effectiveness.
  • Examples of page-level conversion audits and the resulting performance optimization strategies.

Process Documentation:

  • Workflow design for implementing and managing Google Tag Manager, including setup, variable configuration, and trigger creation.
  • Methodologies for mapping user engagement patterns and conducting conversion rate optimization based on data analysis.
  • Processes for quality assurance (QA) in digital tracking, ensuring data accuracy and tag functionality.
  • Strategies for generating actionable insights from campaign performance data to inform future marketing efforts.

📝 Enhancement Note: Candidates should be prepared to showcase practical examples of their work, particularly related to website analytics, tag management, and UX-driven optimization. A portfolio demonstrating a structured approach to problem-solving and measurable results will be highly advantageous.

💵 Compensation & Benefits

Salary Range: For a Digital Marketing Expert with 5-7 years of experience in Doha, Qatar, the estimated annual salary range is QAR 120,000 - QAR 180,000 (approximately $33,000 - $49,500 USD). This range can vary based on specific qualifications, the company's compensation structure, and the candidate's negotiation skills.

Benefits:

  • Full-time employment status.
  • Opportunity to work with a reputable organization in Qatar's dynamic banking sector.
  • Exposure to cutting-edge digital marketing and UX strategies.
  • Potential for professional development and skill enhancement in a specialized field.
  • Standard benefits as per Qatar labor law, which may include paid annual leave, end-of-service benefits, and health insurance.

Working Hours: The role typically involves standard full-time working hours, likely around 40 hours per week. Specific daily schedules may vary but are generally aligned with business needs and project deadlines.

📝 Enhancement Note: Salary estimates are based on general market data for digital marketing professionals in Qatar with similar experience levels. Benefits are standard expectations for full-time roles and may be supplemented by company-specific offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology Services / Consulting (VAM Systems is an IT services company, likely placing this role within a client project, potentially in the Banking sector as indicated by the job title). Company Size: VAM Systems is a global IT services company with a significant employee base, suggesting a structured corporate environment with established processes. Founded: VAM Systems was founded in 1998, indicating a mature organization with a history of delivering IT solutions.

Team Structure:

  • This role is likely part of a broader digital marketing or IT project team, potentially within a client's banking organization.
  • The Digital Marketing Expert will report to a Digital Marketing Manager or a Project Lead, with direct collaboration with IT development teams and UX agencies.
  • Cross-functional collaboration is a key aspect, requiring close interaction with marketing strategists, content creators, IT infrastructure teams, and external UX partners.

Methodology:

  • Data-driven decision-making is paramount, with a focus on analytics to inform marketing and UX strategies.
  • Agile or iterative methodologies may be employed for website updates and campaign management, emphasizing flexibility and continuous improvement.
  • A customer-centric approach will guide all website development and marketing efforts, prioritizing user experience and satisfaction.

Company Website: https://www.vamsystems.com/

📝 Enhancement Note: While VAM Systems is an IT services provider, the job title "Digital Marketing Expert - UX- banking" strongly suggests the role is for a client within the banking sector in Qatar. The culture will likely reflect the client's industry standards, emphasizing professionalism, data integrity, and customer focus.

📈 Career & Growth Analysis

Operations Career Level: This position is at a mid-to-senior level, requiring 5-7 years of experience. It represents a specialized role within digital marketing operations, focusing on the technical and analytical aspects of website performance and user engagement. Reporting Structure: The Digital Marketing Expert will likely report to a Digital Marketing Manager or Head of Digital Marketing. They will work closely with IT leads, UX designers, and potentially marketing directors within the client organization. Operations Impact: The role has a significant impact on the client's digital presence, directly influencing customer acquisition, conversion rates, user satisfaction, and ultimately, the return on investment for digital marketing campaigns. Effective UX and analytics are critical for achieving business objectives in the competitive banking sector.

Growth Opportunities:

  • Advancement to Senior Digital Marketing Specialist, Digital Marketing Manager, or Head of Digital Marketing roles.
  • Specialization in areas like Conversion Rate Optimization (CRO), Web Analytics, or UX Research.
  • Opportunities to manage larger projects, teams, or client accounts within VAM Systems or the client organization.
  • Development of expertise in the financial services sector's unique digital marketing challenges and opportunities.

📝 Enhancement Note: This role offers a clear path for specialization within digital marketing operations, particularly for those interested in the intersection of technology, user experience, and data analytics in a regulated industry.

🌐 Work Environment

Office Type: The role is on-site in Doha, Qatar, implying a professional office environment within VAM Systems or a client's banking institution. Office Location(s): Doha, Qatar. Specific office details would be provided upon engagement.

Workspace Context:

  • A collaborative workspace fostering interaction with marketing, IT, and UX professionals.
  • Access to necessary digital marketing tools, analytics platforms, and potentially specialized UX software.
  • An environment that encourages data-driven discussions and problem-solving related to website performance and user experience.
  • The setting will likely be professional and structured, reflecting the standards of the banking industry.

Work Schedule: Standard full-time business hours, typically Monday to Friday, with potential for occasional extended hours to meet project deadlines or campaign launch requirements.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and immediate problem-solving, which is often crucial in technical and client-facing roles within the IT services and banking sectors.

📄 Application & Portfolio Review Process

Interview Process:

  • Initial Screening: A brief call with an HR or recruitment specialist to assess basic qualifications and cultural fit.
  • Technical Interview: An in-depth discussion with a hiring manager or senior team member focusing on digital marketing, UX principles, analytics, and tag management expertise. Expect to discuss GTM implementation and conversion tracking strategies.
  • Case Study/Presentation: Candidates may be asked to present a portfolio of relevant work or a prepared case study demonstrating their approach to optimizing website performance, URL architecture, or conversion tracking.
  • Final Interview: A meeting with a senior leader to discuss strategic alignment, long-term goals, and overall fit within the team and client environment.

Portfolio Review Tips:

  • Quantify Achievements: For each project, clearly articulate the objective, your role, the actions taken, and the measurable results (e.g., "Increased conversion rate by X%," "Reduced bounce rate by Y%").
  • Showcase Technical Skills: Include examples of GTM implementation, analytics dashboards, or A/B test results.
  • Demonstrate UX Impact: Highlight how your marketing efforts improved user journeys, site navigation, or customer engagement.
  • Structure for Clarity: Organize your portfolio logically, perhaps by skill area or by project type, making it easy for reviewers to follow.
  • Tailor to the Role: Emphasize projects and skills most relevant to digital marketing, UX, and analytics within the banking sector.

Challenge Preparation:

  • Be prepared to discuss specific scenarios related to optimizing a banking website's conversion funnel.
  • Practice articulating how you would approach a website performance audit or a tag management implementation for a financial institution.
  • Review common digital marketing KPIs and understand how they translate to business outcomes in banking.
  • Familiarize yourself with current trends in digital banking UX and marketing.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should prepare to demonstrate not just theoretical knowledge but also practical application and measurable impact of their digital marketing and UX optimization efforts.

🛠 Tools & Technology Stack

Primary Tools:

  • Google Tag Manager (GTM): Essential for implementing and managing tracking tags.
  • Web Analytics Platforms: Google Analytics (GA4) is highly probable, with potential for Adobe Analytics.
  • CRM Systems: Familiarity with CRM platforms (e.g., Salesforce, Microsoft Dynamics) and their integration with marketing efforts.
  • SEO Tools: SEMrush, Ahrefs, Moz, or similar for keyword research, site audits, and competitive analysis.
  • UX/UI Tools: Figma, Sketch, Adobe XD for understanding and collaborating on user interface design and user flows.

Analytics & Reporting:

  • Data Visualization Tools: Tableau, Power BI, or Looker Studio (formerly Google Data Studio) for creating insightful reports and dashboards.
  • Spreadsheet Software: Microsoft Excel or Google Sheets for data manipulation and analysis.

CRM & Automation:

  • Marketing Automation Platforms: HubSpot, Marketo, Pardot (though less direct for this specific role, understanding their integration is beneficial).
  • Project Management Tools: Asana, Trello, Jira for managing tasks and workflows.

📝 Enhancement Note: Proficiency in Google Tag Manager and Google Analytics is critical. Experience with a range of digital marketing analytics and SEO tools will significantly strengthen a candidate's profile.

👥 Team Culture & Values

Operations Values:

  • Data-Driven Decision Making: Emphasizing the use of analytics and metrics to guide strategies and measure success.
  • Customer Focus: Prioritizing the user experience and customer needs in all aspects of website design and marketing.
  • Collaboration and Communication: Fostering an environment where teams work together effectively and share information openly.
  • Continuous Improvement: A commitment to ongoing learning, experimentation, and optimization of processes and outcomes.
  • Accuracy and Precision: Maintaining high standards for data integrity and the correct implementation of tracking mechanisms.

Collaboration Style:

  • Cross-Functional Integration: Working closely with marketing teams to align campaigns with website capabilities and user journeys.
  • Stakeholder Management: Effectively communicating insights and recommendations to IT, UX, and business stakeholders.
  • Feedback Exchange: Actively participating in discussions, providing constructive feedback, and being receptive to input from peers and superiors.
  • Problem-Solving Orientation: A proactive approach to identifying and resolving technical and analytical challenges related to digital marketing performance.

📝 Enhancement Note: The ideal candidate will be a strong communicator and collaborator, comfortable working within a team environment that values data, efficiency, and a customer-centric approach, especially within the structured context of the banking industry.

⚡ Challenges & Growth Opportunities

Challenges:

  • Balancing Technical Implementation with Marketing Goals: Ensuring that the technical aspects of tracking and website structure effectively serve broader marketing objectives and user experience.
  • Navigating Complex IT Environments: Working within established IT frameworks and potentially legacy systems in a banking context, requiring adaptability and strong communication with IT teams.
  • Data Integrity and Accuracy: Maintaining the highest standards for data accuracy amidst complex tracking implementations and evolving digital platforms.
  • Demonstrating ROI for UX/Analytics Initiatives: Clearly articulating the business value and return on investment derived from website optimization and data analysis efforts.

Learning & Development Opportunities:

  • Specialization in Financial Services Digital Marketing: Gaining deep expertise in the unique marketing and regulatory landscape of the banking sector.
  • Advanced Analytics and Tag Management Training: Opportunities to deepen skills in Google Analytics, GTM, and potentially other advanced analytics platforms.
  • UX Best Practices: Learning and applying the latest UX trends and methodologies to enhance customer journeys.
  • Project Management and Client Management Skills: Developing capabilities in managing projects and client relationships within an IT services framework.

📝 Enhancement Note: This role presents an excellent opportunity to develop specialized skills in a high-demand sector. Overcoming the challenges will require a proactive, analytical, and collaborative mindset, paving the way for significant professional growth.

💡 Interview Preparation

Strategy Questions:

  • "Describe your process for identifying and fixing issues with conversion tracking implementation in Google Tag Manager."
  • "How would you approach restructuring the URL architecture of a banking website to improve SEO and user navigation?"
  • "Walk me through a time you used website analytics to identify a significant user behavior pattern and what actions you took based on that insight."
  • "How do you ensure alignment between marketing campaign goals and the technical implementation of tracking tags?"
  • "What strategies would you employ to improve the customer-centricity of a banking website's user journey?"

Company & Culture Questions:

  • "What do you know about VAM Systems and our work in the IT services sector?"
  • "What attracts you to working with clients in the banking industry?"
  • "How do you approach collaboration with IT and UX teams when there are differing priorities?"
  • "Describe your ideal work environment and how you contribute to a positive team culture."

Portfolio Presentation Strategy:

  • Start with the "Why": Clearly articulate the business problem or opportunity your project addressed.
  • Detail Your "How": Explain your specific actions, tools used (especially GTM, Analytics), and methodologies.
  • Showcase the "What": Present the results using clear metrics and visualizations. Quantify impact wherever possible (e.g., conversion rate improvements, engagement increases).
  • Connect to the Role: Explicitly link your portfolio examples to the requirements of the Digital Marketing Expert role, emphasizing your UX and analytical skills.
  • Be Prepared for Q&A: Anticipate questions about your process, challenges faced, and alternative approaches you considered.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of digital marketing operations, technical proficiency with analytics and tagging tools, and a strategic approach to improving user experience and conversion rates, particularly within a financial services context.

📌 Application Steps

To apply for this operations position:

  • Submit your application through the provided application link on SmartRecruiters.
  • Resume Optimization: Tailor your resume to highlight experience with digital marketing, UX, conversion tracking, tag management (GTM), website analytics, SEO, and any relevant banking industry experience. Use keywords from the job description.
  • Portfolio Preparation: Compile a portfolio showcasing your best work, with a focus on quantifiable results from website optimization, conversion tracking, and UX improvements. Prepare to walk through specific case studies during interviews.
  • Company Research: Familiarize yourself with VAM Systems and the broader digital marketing landscape in the banking sector in Qatar. Understand their client-focused approach.
  • Interview Practice: Prepare answers to common digital marketing and UX interview questions, focusing on your problem-solving approach and technical skills. Practice articulating your portfolio projects clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.


Application Requirements

Candidates should have 5 to 7 years of experience in digital marketing, particularly in UX and analytics. The role requires strong collaboration skills and the ability to challenge IT processes to align with marketing goals.