Digital Marketing Designer till VaccinDirekt

📍 Job Overview

Job Title: Digital Marketing Designer Company: VaccinDirekt Location: Stockholm, Sweden Job Type: Full-Time Category: Marketing Operations / Creative Design Date Posted: December 05, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping VaccinDirekt's visual identity across all digital marketing channels, focusing on creating high-impact, conversion-driven campaign assets.
• The Digital Marketing Designer will be instrumental in translating marketing strategies into compelling visual narratives, ensuring brand consistency and engagement across diverse platforms.
• Key responsibilities include the end-to-end design process for digital advertisements, motion graphics, A/B testing visuals, and contributing to UX/UI enhancements.
• The position requires a blend of creative flair and a data-driven mindset, essential for optimizing campaign performance and driving measurable results within a fast-paced growth environment.

📝 Enhancement Note: The job title "Digital Marketing Designer" and the emphasis on campaign design, advertising, and conversion optimization clearly place this role within the broader Marketing Operations and Creative Design spectrum, with a strong operational focus on campaign execution and performance. The mention of a "modern, data-driven marketing organization" and "data-driven with A/B testing" further solidifies its operational relevance.

📈 Primary Responsibilities

• Design and produce visually engaging advertisements for Paid Social, YouTube, display networks, and Google Ads, ensuring adherence to platform specifications and brand guidelines.
• Develop dynamic and compelling motion graphics, video content, stories, and reels to enhance engagement across social media and digital platforms.
• Implement a data-driven approach to visual content creation, actively participating in A/B testing of ad creatives and optimizing designs based on performance metrics to improve conversion rates.
• Create and adapt design materials for traditional media, including Out-of-Home (OOH), Digital Out-of-Home (DOOH), print advertisements, and in-clinic signage (posters, brochures, digital screens).
• Generate and maintain visual content for owned digital channels, such as the company website, social media profiles, and email newsletters, ensuring brand consistency and visual appeal.
• Contribute to the ongoing development of VaccinDirekt's visual identity and provide input for simpler UX/UI improvements across digital touchpoints.
• Effectively brief and collaborate with external creative agencies, ensuring quality assurance and driving creative iterations to meet campaign objectives.

📝 Enhancement Note: The responsibilities listed are highly specific to a digital marketing design role with operational implications. The inclusion of "data-driven with A/B testing and optimization" and "performance marketing understanding" highlights the operational expectation of designing for measurable outcomes, not just aesthetics. Collaboration with agencies also implies project management and stakeholder alignment skills, crucial in operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skills in graphic design, digital media, or a related creative field is implicitly expected.

Experience: 3-4 years of professional experience in roles such as Digital Designer, Marketing Designer, Motion Designer, or Art Director is required, with a proven track record in digital campaign production.

Required Skills:

• Demonstrated expertise in digital advertising design for platforms like Paid Social, YouTube, and Google Ads.
• Proficiency in creating dynamic visual content, including video, motion graphics, stories, and reels.
• Strong command of Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects) and Figma for design and prototyping.
• A solid understanding of performance marketing principles and how visual design contributes to campaign success.
• Experience in designing for traditional media, including OOH, DOOH, and print.
• Ability to work with and contribute to UX/UI design principles for web and digital applications.
• Excellent collaboration and communication skills for working within a marketing team and with external agencies.
• A proactive and adaptable approach to managing multiple projects and meeting tight deadlines.

Preferred Skills:

• Experience with branding initiatives and a deep understanding of brand platform development.
• Familiarity with foundational photography or videography techniques.
• Previous exposure to campaign production in high-paced environments.
• Basic understanding of SEO principles as they relate to visual content.

📝 Enhancement Note: The requirement for 3-4 years of experience, coupled with specific tool proficiencies (Adobe CC, Figma) and understanding of performance marketing, indicates a mid-level operational role focused on execution and optimization. The "Bonuspoäng" (bonus points) section suggests areas where candidates can differentiate themselves, such as branding and UX/UI, which are often integrated into broader marketing operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital marketing design projects, with a clear emphasis on campaign effectiveness and conversion-oriented visuals.
• Demonstrate proficiency in creating visually appealing and functional assets for Paid Social, Display, and Google Ads, highlighting A/B testing results where applicable.
• Include examples of motion graphics, video content, or animated elements, illustrating dynamic storytelling capabilities.
• Showcase experience with both digital and print/OOH/DOOH materials, demonstrating versatility across media channels.
• Include examples of contributions to web content, social media graphics, or newsletter designs.

Process Documentation:

• Exhibit a structured approach to design workflows, from concept to final asset delivery, detailing stages of ideation, design, feedback, and production.
• Provide examples of how design decisions were informed by data and performance metrics, demonstrating an understanding of optimization processes.
• Illustrate experience in collaborating with marketing teams and agencies, including briefing, feedback loops, and quality assurance processes.
• Showcase an understanding of brand guidelines and how they are applied consistently across various design outputs.

📝 Enhancement Note: For a design role with operational responsibilities, a portfolio is critical. The emphasis here is on demonstrating not just aesthetic skill but also the ability to design for performance, collaborate effectively, and understand the operational lifecycle of marketing assets. This aligns with operations' need for demonstrable process and measurable impact.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Stockholm, Sweden), and the specialized nature of digital marketing design with performance focus, a competitive salary range for this role is estimated to be between 35,000 SEK and 50,000 SEK per month.

• Methodology: This estimate considers typical salaries for mid-level Digital Designers in Stockholm, factoring in the demand for skills in Adobe CC, Figma, performance marketing, and motion graphics. Data from industry salary benchmarks for creative and marketing roles in Sweden, adjusted for cost of living in Stockholm, supports this range.

Benefits:

• Hybrid Work Model: Offers flexibility with a combination of in-office and remote work, promoting work-life balance.
• Growth Opportunities: Chance to significantly influence the company's creative expression and contribute to measurable results, with potential for career advancement within a growing marketing team.
• Varied Work: Exposure to a wide range of design tasks across digital, physical, video, and graphic mediums.
• Meaningful Work: Opportunity to contribute to an important societal mission in preventative healthcare.
• Professional Development: Access to modern marketing tools and a collaborative team environment that fosters innovation and learning.
• Standard Swedish Benefits: Likely includes competitive pension contributions, health insurance, and paid time off in accordance with Swedish labor laws.

Working Hours: The standard working hours are 40 hours per week, typical for a full-time position in Sweden. The hybrid work arrangement suggests flexibility in how these hours are managed, with potential for some autonomy in scheduling, provided operational needs and deadlines are met.

📝 Enhancement Note: Given the role's mid-level experience, location in Stockholm, and the specific skill set, a salary range has been estimated. The benefits listed are derived from the job description's "Erbjudande" section and general Swedish employment standards. The "hybrid work" detail from AI data is also incorporated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services (Vaccination and Preventive Health) Company Size: The provided company data indicates a size likely between 50-200 employees (based on Teamtailor usage, often for growing SMEs or departments within larger entities), suggesting a dynamic and potentially agile environment. Founded: VaccinDirekt has a history of providing vaccination services, implying a well-established operational foundation in healthcare delivery.

Team Structure:

• The role operates within a marketing team, suggesting a collaborative structure with other marketing specialists (e.g., campaign managers, content creators, digital strategists).
• The designer will work closely with internal marketing colleagues and external creative agencies, indicating a matrixed reporting or collaboration model.
• Reporting likely falls under a Marketing Manager or Head of Marketing, with direct collaboration across various departments to ensure brand consistency and campaign alignment.

Methodology:

• The company is building a "modern, data-driven marketing organization," implying a reliance on analytics for decision-making, campaign performance tracking, and optimization.
• Emphasis is placed on "high tempo and good ideas," suggesting a culture that values speed, innovation, and proactive contribution.
• The role involves "A/B testing and optimization," indicating a systematic approach to improving campaign effectiveness through iterative design and performance analysis.

Company Website: https://www.vaccindirekt.se/

📝 Enhancement Note: The company's focus on modern, data-driven marketing and growth, combined with its role in healthcare, suggests a culture that values both efficiency and a strong sense of purpose. The size implies that roles might be broader in scope and impact compared to larger corporations, offering significant hands-on experience.

📈 Career & Growth Analysis

Operations Career Level: This position is a mid-level specialist role. The "Digital Marketing Designer" title, coupled with 3-4 years of experience requirement, places it beyond entry-level but not yet in a senior or management capacity. The responsibilities involve executing design strategies and contributing to campaign optimization, rather than defining overarching strategy or managing a team.

Reporting Structure: The designer will report to a marketing lead (e.g., Marketing Manager) and collaborate closely with other marketing team members and external agencies. This structure allows for focused creative output while being integrated into broader marketing efforts.

Operations Impact: The role directly impacts revenue through the creation of visually effective marketing campaigns that drive customer acquisition, engagement, and conversion. By designing high-performing ads and optimizing visual elements based on data, the designer contributes directly to campaign ROI and overall marketing effectiveness for VaccinDirekt's services.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven digital design, motion graphics, or UX/UI within the healthcare sector.
• Leadership: Potential to grow into a Senior Designer or Art Director role, leading creative projects or mentoring junior designers as the marketing team expands.
• Cross-functional Exposure: Gain broader marketing operational experience by contributing to strategy discussions, campaign planning, and cross-departmental initiatives.
• Skill Expansion: Opportunities to learn and implement new design technologies, including AI-driven creative tools, and expand into areas like branding strategy.

📝 Enhancement Note: The growth opportunities are inferred from the role's mid-level nature and the company's stated growth trajectory. The emphasis on "setting their mark" suggests a company that values individual contribution and offers pathways for advancement based on performance and initiative within the operations and marketing functions.

🌐 Work Environment

Office Type: The job description mentions an office in "centrala Stockholm" with "nice colleagues" and the possibility of hybrid work. This suggests a professional office environment that encourages collaboration and interaction.

Office Location(s): Central Stockholm, Sweden. This prime location likely offers good accessibility via public transport and proximity to amenities.

Workspace Context:

• The workspace is described as having "nice colleagues," implying a positive and collaborative team atmosphere conducive to creative work.
• Hybrid work arrangements indicate that employees will have access to office resources and collaborative spaces when on-site, while also being able to work remotely, suggesting a modern and flexible approach to work.
• The role involves close collaboration with the marketing team, suggesting opportunities for brainstorming, feedback sessions, and shared project work within the office setting.

Work Schedule: The standard working hours are 40 hours per week, with a hybrid arrangement allowing for flexibility. This schedule supports the need for focused design work, collaborative sessions, and timely delivery of campaign assets, aligning with the demands of a fast-paced marketing operations environment.

📝 Enhancement Note: The "centrala Stockholm" location and hybrid work model suggest a modern workplace that balances collaborative needs with individual flexibility, a common characteristic in companies seeking to attract and retain talent in competitive urban markets. This environment is suitable for operations roles that require both focused execution and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, portfolio, and cover letter for creative skills, relevant experience, and cultural fit. The portfolio is a critical component, requiring clear demonstration of design capabilities and campaign impact.
• Creative Assessment/Challenge: Candidates may be asked to complete a design exercise or present a case study from their portfolio that illustrates their problem-solving approach, design process, and ability to deliver on campaign objectives. This assesses practical skills and operational thinking.
• Team & Manager Interviews: Discussions with the marketing team and hiring manager to assess technical proficiency, collaboration style, understanding of performance marketing, and alignment with VaccinDirekt's values and mission.
• Final Interview: Potentially with a senior leader to discuss strategic contribution, career aspirations, and overall fit within the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in digital marketing design, motion graphics, and performance-oriented visuals. Prioritize work that demonstrates understanding of campaign goals and measurable results (e.g., conversion improvements).
• Highlight Process: For each selected project, detail your design process, including initial brief, ideation, tool usage (Adobe CC, Figma), collaboration with stakeholders, and how you incorporated feedback or data.
• Quantify Impact: Where possible, include metrics that demonstrate the effectiveness of your designs. For A/B tested visuals, clearly explain the hypothesis, variations, and outcomes.
• Show Versatility: Include examples of work across different platforms (social, display, video, print) to demonstrate adaptability.
• Tailor to VaccinDirekt: If possible, include a project or concept that shows understanding of the healthcare sector or a similar fast-paced, consumer-facing industry.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and interpret the requirements, objectives, and target audience. Ask clarifying questions if needed.
• Time Management: Allocate your time effectively across ideation, design execution, and presentation preparation.
• Articulate Your Process: Be prepared to walk through your design decisions, explaining the rationale behind your creative choices, tool usage, and how you addressed the brief's objectives. Focus on the "why" behind your design.
• Demonstrate Operational Thinking: Connect your design choices to marketing goals and business outcomes. Show an understanding of how your work contributes to campaign performance and ROI.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is standard for creative roles but is framed here with an operations lens – focusing on demonstrating process, data-informed decisions, and measurable impact, which are key to operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, video editing, and motion graphics (e.g., Photoshop, Illustrator, After Effects). Proficiency is a core requirement.
• Figma: Required for UI/UX design, prototyping, and collaborative design workflows.
• Video Editing Software: Beyond After Effects, familiarity with other professional video editing tools may be beneficial.

Analytics & Reporting:

• A/B Testing Platforms: Experience with tools used for testing ad creatives and landing page elements is crucial for performance optimization.
• Analytics Platforms (e.g., Google Analytics): Understanding how to interpret data from these platforms to inform design decisions is expected.
• Social Media Analytics: Familiarity with insights provided by platforms like Facebook Ads Manager, LinkedIn Campaign Manager, or YouTube analytics.

CRM & Automation:

• Marketing Automation Platforms (e.g., Mailchimp, HubSpot): Basic understanding of how designs integrate into email marketing campaigns and automated workflows.
• Content Management Systems (CMS): Familiarity with updating content on web platforms may be required.
• Project Management Tools (e.g., Asana, Trello, Jira): Likely used for task management and workflow tracking within the marketing team.

📝 Enhancement Note: The explicit mention of Adobe CC and Figma, along with the inferred need for A/B testing and analytics tool familiarity, highlights the technical competencies required. Understanding how design integrates with marketing automation and CMS platforms is also a key operational aspect for this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing original ideas and a strong sense of visual aesthetics, balanced with practical application.
• Data-Driven Approach: Decisions are informed by performance metrics and analytical insights, emphasizing measurable impact.
• Efficiency & Speed: A commitment to timely delivery and high-volume output in a fast-paced environment, without compromising quality.
• Teamwork & Collaboration: A strong emphasis on working together, sharing ideas, and supporting colleagues across marketing and with external partners.
• Customer Focus: Designing with the end-user and patient experience in mind, ensuring clear communication and positive brand perception.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing strategists, campaign managers, and potentially sales or customer service to ensure design aligns with broader business objectives.
• Agency Partnerships: Effective communication and management of relationships with external creative agencies to leverage specialized expertise and drive project success.
• Feedback-Oriented: An open culture for constructive feedback on designs, fostering iterative improvement and shared learning.
• Agile Workflow: Likely employing agile methodologies for project management, allowing for flexibility, rapid iteration, and continuous improvement in campaign execution.

📝 Enhancement Note: The company's stated values of "creativity, resourcefulness, teamwork, speed, and analytical thinking" are directly integrated here. The emphasis on collaboration and data-driven decisions aligns perfectly with the operational ethos of a modern marketing team.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Managing a consistent flow of design requests across multiple channels and campaigns in a fast-paced environment.
  • Mitigation: Strong time management, efficient workflow processes, and clear prioritization with the marketing team.
• Balancing Creativity with Performance: Ensuring designs are aesthetically strong while also meeting strict performance marketing objectives and conversion goals.
  • Preparation: Continuously study successful campaign creatives and performance analytics; focus on design elements proven to drive engagement and conversions.
• Rapidly Evolving Digital Landscape: Staying current with new design trends, platform updates, and emerging technologies (e.g., AI-driven design tools).
  • Adaptation: Dedicate time for continuous learning, experimentation with new tools, and industry trend monitoring.
• Brand Consistency Across Diverse Channels: Maintaining a cohesive visual identity across digital, print, video, and OOH formats.
  • Best Practice: Develop and adhere to robust brand style guides; maintain a centralized asset library.

Learning & Development Opportunities:

• Advanced Design & Motion Graphics Training: Opportunities to hone skills in specialized areas like 3D design, advanced video editing, or interactive design.
• Performance Marketing & Analytics Workshops: Deepen understanding of how design impacts key marketing metrics and learn advanced optimization techniques.
• AI in Creative Tools: Explore and implement emerging AI tools for design ideation, asset generation, and workflow automation.
• Branding & UX/UI Specialization: Develop expertise in brand strategy or user experience design, contributing to more strategic marketing initiatives.
• Mentorship Programs: Potential to be mentored by senior marketing leaders or external industry experts.

📝 Enhancement Note: The challenges are framed around the operational demands of a high-growth, fast-paced marketing environment. The growth opportunities are designed to align with the career progression of a design specialist within a marketing operations context.

💡 Interview Preparation

Strategy Questions:

• "Describe a digital marketing campaign where your design significantly contributed to its success. What was your process, what tools did you use, and what were the measurable results?"
  • Preparation: Prepare a detailed case study from your portfolio, focusing on your specific contributions, design rationale, the metrics you influenced, and lessons learned.
• "How do you approach balancing creative innovation with the need for performance-driven results in digital advertising?"
  • Preparation: Discuss your understanding of performance marketing, A/B testing methodologies, and how you use data to inform design decisions. Provide examples of optimizing designs based on performance feedback.
• "Walk us through your process for creating motion graphics for social media. How do you ensure engagement and brand consistency?"
  • Preparation: Be ready to discuss your workflow for video and motion graphics, emphasizing storytelling, platform-specific best practices, and how you maintain brand identity.

Company & Culture Questions:

• "What interests you about VaccinDirekt's mission and our growth in the healthcare sector?"
  • Preparation: Research VaccinDirekt's services, market position, and recent news. Connect your passion for design to the company's societal impact.
• "How do you collaborate with marketing teams and external agencies to ensure project success and timely delivery?"
  • Preparation: Discuss your experience with project management tools, briefing processes, feedback incorporation, and managing stakeholder expectations. Highlight your teamwork and communication skills.
• "How do you stay updated on the latest design trends and technologies, especially concerning AI tools?"
  • Preparation: Share your methods for continuous learning, such as industry blogs, online courses, or experimentation with new software.

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation to tell a story for each project – the challenge, your creative solution, the process, and the outcome.
• Focus on Impact: Emphasize how your designs achieved specific marketing objectives, using data and metrics to support your claims.
• Demonstrate Tool Proficiency: Briefly explain how you utilized specific tools (Adobe CC, Figma) to achieve your design goals.
• Show Adaptability: Highlight projects that showcase versatility across different media and formats.
• Engage with Questions: Be prepared to answer in-depth questions about your design choices, problem-solving approach, and how you handle constructive criticism.

📝 Enhancement Note: The interview questions are tailored to assess not only design skills but also operational awareness, data-driven thinking, and collaborative capabilities, which are crucial for a role integrated into a marketing operations function.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application via the provided Teamtailor link, including your CV, a compelling cover letter, and a link to your online portfolio.
• Portfolio Customization: Ensure your portfolio prominently features work relevant to digital advertising, motion graphics, and performance marketing campaigns. Tailor the selection to showcase your best work that aligns with VaccinDirekt's brand and mission.
• Resume Optimization: Highlight your 3-4 years of experience, specific skills in Adobe CC and Figma, understanding of performance marketing, and any experience with A/B testing or data-driven design. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work using specific examples. Be ready to discuss how you collaborate and manage projects effectively.
• Company Research: Thoroughly research VaccinDirekt's services, target audience, and current marketing efforts. Understand their commitment to a "modern, data-driven marketing organization" and how your design skills can contribute to their growth and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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