Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Lendable

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-28

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the production and scaling of high-quality static and motion creative assets for digital marketing campaigns across paid channels, with a primary focus on Meta advertising platforms.

• Collaborate closely with the Marketing Design team, content creators, and growth strategists to iterate on creative concepts, ensuring alignment with campaign goals and brand identity.

• Translate marketing objectives and audience needs into compelling visual designs, supporting A/B testing initiatives and performance-driven optimization of creative assets.

• Maintain brand coherence and visual language across all marketing materials, including lifecycle communications and direct mailers, while ensuring regulatory compliance in all outputs.

📝 Enhancement Note: While the title is "Digital Marketing Designer," the responsibilities and required skills strongly indicate a need for operations-minded creative execution, focusing on scalability, iteration, performance metrics, and process adherence. This role functions as a crucial link between marketing strategy and creative output, requiring an understanding of how design impacts GTM performance.

📈 Primary Responsibilities

• Partner with the Marketing Designer, Content Creator, and Growth team to produce and iterate on static and motion ad creative for paid channels (primarily Meta), strictly adhering to established brand guidelines and campaign objectives.

• Develop and execute lifecycle communications, including email campaigns, direct mailers, and card carriers, ensuring brand consistency and effective messaging for customer engagement.

• Translate marketing ideas and campaign briefs into scalable creative variations that support robust A/B testing strategies, enabling continuous learning and optimization of creative performance.

• Conduct thorough creative Quality Assurance (QA) before campaign launches, verifying accuracy in regulatory text, adherence to specified formats, and correct file exports to prevent errors and maintain compliance.

• Maintain a consistent and cohesive visual language across all marketing materials, reinforcing brand identity and ensuring a unified customer experience across diverse touchpoints.

• Iterate on designs based on direct feedback from marketing stakeholders and performance metrics derived from campaign analysis, demonstrating a data-informed approach to creative development.

• Conduct research into emerging trends in marketing assets and design, applying insights to inform creative strategies and drive innovation in visual communication.

• Contribute to creative testing initiatives by actively experimenting with new formats, layouts, and messaging strategies to identify optimal creative approaches.

• Work closely with marketing managers, product managers, and other stakeholders to define campaign goals, conceptualize visual themes, and articulate key messaging effectively.

• Contribute constructive ideas to the overall creative direction and experimentation roadmap for marketing campaigns, fostering a culture of innovation.

• Operate within established marketing templates and systems, collaborating with the Product Design team when necessary to ensure alignment and consistency across product and marketing touchpoints.

• Regularly explore and adapt to new AI tools to enhance the speed, quality, and efficiency of creative production and iteration.

• Support ongoing improvements to creative processes, tooling, and workflows within the marketing team, identifying bottlenecks and proposing solutions.

• Advocate for user-centred design principles and articulate clear rationale behind design decisions to contribute to the broader design culture at Lendable.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on operationalizing creative processes for marketing. The need to "produce and scale," "translate ideas into scalable creative variations," and "support testing and learning" points to a role that requires efficiency, systematic execution, and a focus on measurable outcomes, which are core to Revenue Operations and Marketing Operations functions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring this level of experience and strategic input.

Experience: 3+ years of design work experience, with a significant portion preferably in a marketing or advertising environment, demonstrating a proven ability to execute creative strategies within a commercial context.

Required Skills:

• Minimum of 3 years of professional design experience, with a strong preference for experience within marketing or advertising contexts.

• High proficiency in key design tools, including Adobe Creative Suite (Photoshop, Illustrator), and Figma, for creating and iterating on marketing assets.

• Demonstrated experience in creating high-performing designs at volume for various digital marketing channels, such as email marketing, online advertisements, direct mailers, and social media content.

• Exceptional attention to detail, coupled with the ability to maintain a rapid pace of work to meet marketing campaign deadlines.

Preferred Skills:

• Experience with motion graphics design and animation, enabling the creation of dynamic and engaging visual content for digital platforms.

• Familiarity with and genuine interest in leveraging AI creative tools to enhance design workflows, boost efficiency, and explore new creative possibilities.

• Understanding of A/B testing methodologies and experience designing for performance optimization.

• Knowledge of regulatory requirements within the financial services industry relevant to marketing communications.

📝 Enhancement Note: The emphasis on "high performing designs at volume" and "excellent attention to detail" suggests a need for operational rigor. The preference for AI tools and motion graphics indicates a forward-thinking approach, aligning with modern marketing operations strategies for efficiency and engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a minimum of 3 years of design work, with a clear emphasis on digital marketing assets for paid channels (e.g., Meta ads).

• Include case studies or examples of creating high-performing designs at volume, illustrating your ability to produce a large quantity of effective creative.

• Showcase examples of maintaining a consistent visual language and brand coherence across multiple marketing materials and campaigns.

Process Documentation:

• Provide examples of workflow design and optimization for creative production, illustrating how you manage creative briefs, asset creation, and iterative feedback loops.

• Showcase experience with implementing and automating aspects of the design process, perhaps through templates, asset libraries, or efficient version control.

• Include examples of how you measure or contribute to the measurement of creative performance, linking design efforts to marketing outcomes and ROI.

📝 Enhancement Note: For a role focused on scaling creative output for marketing, a portfolio that highlights efficiency, systematic execution, and measurable impact is crucial. This goes beyond just aesthetics and delves into the operational effectiveness of the design process.

💵 Compensation & Benefits

Salary Range: For a Digital Marketing Designer with 3+ years of experience in London, UK, the estimated salary range is typically between £35,000 and £50,000 per annum. This estimate is based on average salaries for similar roles in London's competitive tech and marketing sectors, considering the company's unicorn status and growth trajectory.

Benefits:

• Flexible working: A hybrid approach with 3 days in the office, offering a balance between in-person collaboration and remote flexibility.

• Private health cover: Comprehensive support for physical and mental wellbeing.

• Retirement & savings: Long-term financial well-being through dedicated savings plans.

• Employee referral programme: Opportunity to earn a bonus for referring successful candidates.

• Office meals & snacks: Complimentary lunches prepared by in-house chefs on in-office days, plus a fully stocked kitchen.

• Sustainable commuting: Access to cycle-to-work and electric vehicle salary sacrifice schemes.

• Socials & connection: Regular events to foster team bonding and a strong company culture.

Working Hours: The role is full-time, with an expected 40 hours per week. The company offers a flexible approach, but the hybrid model requires 3 days in the office.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for London. The benefits listed are directly extracted from the provided text, tailored to highlight aspects relevant to operations professionals seeking a stable and supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech. Lendable operates within the rapidly evolving financial technology sector, focusing on modernizing consumer credit products through innovative technology. This industry context implies a fast-paced, data-driven, and highly regulated environment.

Company Size: Over 700 people. As a growing unicorn, Lendable offers the dynamic environment of a scale-up, with opportunities for significant impact and career progression, while also having established processes and resources.

Founded: Profitable since 2017. Lendable has a proven track record and a stable business model, indicating a mature yet ambitious operational foundation.

Team Structure:

• The role sits within the "Marketing Design team," working alongside another Digital Marketing Designer. This suggests a collaborative environment with shared responsibilities and opportunities for peer learning.

• The role requires close collaboration with the "content creator," "growth team," "marketing managers," and "product managers," indicating a highly cross-functional operational structure.

Methodology:

• Data-Driven Creativity: Designs are expected to be iterated based on "performance metrics" and contribute to "testing and learning," emphasizing a data-informed approach to creative production.

• Agile Production: The role is described as "executing at volume," "comfortable executing and iterating as you go," and "growing deeper expertise over time rather than owning everything from day one," highlighting an agile and iterative operational methodology.

• Process Improvement: There's a mandate to "support ongoing improvements to creative processes, tooling, and workflows," indicating a culture that values operational efficiency and continuous refinement.

Company Website: https://www.lendable.co.uk/

📝 Enhancement Note: The company culture emphasizes ownership, collaboration with exceptional people, and building technology to solve problems. For operations professionals, this translates to an environment where efficiency, data utilization, and cross-functional teamwork are key to success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Digital Marketing Designer (2-5 years experience). It emphasizes executing at volume and growing expertise, rather than immediate leadership. It's a strong foundational role for someone looking to specialize in marketing operations through a creative lens.

Reporting Structure: The role is part of the Marketing Design team and will collaborate closely with the broader Marketing and Growth teams. It suggests reporting to a Marketing Design Lead or Head of Marketing, with direct collaboration across GTM functions.

Operations Impact: The designer's work directly impacts Lendable's D2C acquisition and engagement efforts by producing creative assets for paid channels and lifecycle communications. High-performing creative is essential for driving customer acquisition, conversion rates, and overall marketing ROI, thus having a direct operational impact on revenue generation.

Growth Opportunities:

• Specialization in Marketing Operations: Deepen expertise in optimizing creative workflows, understanding performance metrics, and leveraging design for scalable marketing campaigns within the fintech sector.

• Skill Development in AI & Motion Graphics: Opportunity to gain proficiency in emerging areas like AI creative tools and motion graphics, enhancing skillset value and adaptability in marketing operations.

• Cross-functional Collaboration: Develop strong relationships and understanding of marketing strategy, product development, and growth hacking through close collaboration, paving the way for broader GTM operational roles.

• Contribution to Creative Direction: As expertise grows, opportunities to contribute more significantly to creative strategy and experimentation, influencing the direction of marketing campaigns.

📝 Enhancement Note: The growth path here is about becoming a highly efficient and data-aware creative operator within marketing. It offers a route to specialized roles in marketing operations or creative operations where understanding both creative output and its operational impact is paramount.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days per week in the London office. This suggests a collaborative office space designed to foster teamwork and innovation, alongside remote flexibility.

Office Location(s): London, England, United Kingdom. Specific office details (like amenities such as in-house chefs) are mentioned for "select locations," implying that the London office likely offers these benefits.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on working with various teams (marketing, growth, product) suggest a dynamic workspace designed for interaction and knowledge sharing.

• Tools & Technology: Access to key design tools (Adobe Creative Suite, Figma) and potential exposure to AI creative tools are part of the daily operational toolkit.

• Team Interaction: Opportunities for direct collaboration with designers, content creators, and marketing managers are integral to the role, facilitating rapid feedback loops and idea generation.

Work Schedule: Full-time (40 hours/week) with a hybrid arrangement. The company emphasizes flexibility, but the 3-day office requirement is standard for hybrid roles, balancing structured work with personal autonomy.

📝 Enhancement Note: The hybrid nature of the role implies a need for self-discipline and effective time management, crucial for operations roles. The office environment is likely geared towards collaboration and productivity, supporting the high-volume, iterative work expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the application, resume, and portfolio, focusing on experience with digital marketing creative, volume production, and tool proficiency.

• Creative/Portfolio Review: A dedicated session where candidates present their portfolio, discussing key projects, design process, how they've iterated based on performance, and how they maintain brand consistency. Expect questions on specific examples of high-volume work and problem-solving.

• Skills Assessment: May include a short design challenge or task to assess practical skills, speed, and ability to work within brand guidelines or iterate on existing creative.

• Team/Stakeholder Interviews: Discussions with the Marketing Design team, Marketing Manager, and potentially Growth strategists to assess cultural fit, collaboration style, and understanding of marketing objectives. Questions will likely probe your approach to feedback and cross-functional teamwork.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and understanding of Lendable's mission and operational approach.

Portfolio Review Tips:

• Curate for Volume & Impact: Select 3-5 projects that best demonstrate your ability to produce high-quality creative at scale. Highlight the volume of assets created for each campaign.

• Showcase Iteration & Performance: For each project, explain the initial brief, your design process, and crucially, how you iterated based on performance data or feedback. Quantify impact where possible (e.g., "design variations led to X% increase in CTR").

• Demonstrate Brand Cohesion: Include examples showing how you maintained a consistent visual language across different marketing materials for a single campaign or brand.

• Highlight Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite, Figma, and any AI tools or motion graphics software used.

• Structure for Operations: Present your work with a clear narrative: Problem/Objective -> Your Solution/Process -> Results/Learnings. Emphasize efficiency, scalability, and problem-solving aspects of your work.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the marketing objectives, target audience, and key messaging.

• Focus on Iteration: Be prepared to show how you would quickly generate variations or iterate on a concept. Speed and adaptability are key.

• Brand Alignment: Ensure any output strongly aligns with existing Lendable brand guidelines, demonstrating your ability to work within established frameworks.

• Articulate Rationale: Be ready to explain your design choices and how they support the marketing goals.

📝 Enhancement Note: The interview process for a creative role with operational demands will focus on both technical design skills and the ability to execute systematically, iterate efficiently, and contribute to measurable marketing outcomes. A portfolio demonstrating these aspects will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration (Photoshop, Illustrator).

• Figma: Critical for UI/UX design, prototyping, and collaborative design workflows, especially for digital assets.

• Motion Graphics Software (e.g., Adobe After Effects): Preferred for creating dynamic ad creative and animations.

Analytics & Reporting:

• Familiarity with performance metrics dashboards (e.g., Meta Ads Manager reporting) to understand creative performance and inform design iterations.

CRM & Automation:

• While not directly managing CRM, an understanding of how design assets integrate into email marketing platforms or ad campaign managers is beneficial.

• Experience with templated systems for producing creative variations efficiently.

📝 Enhancement Note: Proficiency in industry-standard design tools is a baseline. The ability to use these tools to produce high-volume, performance-driven creative, and to integrate with marketing analytics, is key to the operational aspect of this role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value, reflected in designing with a deep understanding of marketing goals and audience needs to create effective communications.

• Problem-Solving: A drive to find "smarter solutions than the status quo" and to ask "the right questions to understand marketing goals."

• Collaboration & Feedback: A friendly, approachable, and collaborative style, with an ability to "give and take feedback well" to improve creative output.

• Ownership & Impact: The role encourages taking ownership of tasks and contributing materially to success, even while learning and growing.

• Efficiency & Iteration: Valuing "executing and iterating as you go" and working at "pace" to achieve results, rather than perfecting from the start.

Collaboration Style:

• Cross-functional Integration: Close partnership with marketing, content, and growth teams is fundamental, requiring clear communication and shared understanding of objectives.

• Process-Oriented: Working within established templates and systems, and contributing to improving creative processes, highlights a structured approach to collaboration.

• Feedback-Driven: A culture that encourages giving and receiving feedback to refine designs and improve campaign performance, fostering continuous improvement.

📝 Enhancement Note: The values emphasize a blend of creative excellence with operational pragmatism. For an operations-minded candidate, aligning with these values means focusing on measurable outcomes, efficient workflows, and strong teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Consistently producing a high volume of creative assets while maintaining brand standards and effectiveness for diverse campaigns.

• Rapid Iteration Cycles: Adapting quickly to performance data and feedback to iterate designs, often under tight deadlines, demanding agility and resilience.

• Navigating Stakeholder Needs: Effectively translating diverse marketing goals and feedback from various stakeholders into cohesive and impactful creative solutions.

• Keeping Pace with Trends: Staying abreast of evolving digital marketing trends, design best practices, and new tools (like AI) to ensure creative remains relevant and effective.

Learning & Development Opportunities:

• Specialized Creative Operations: Gaining deep experience in the operational aspects of marketing creative, including scaling, testing, and performance analysis.

• AI Tool Integration: Hands-on experience and potential certification in leveraging AI tools for creative production, a rapidly growing area in marketing operations.

• Fintech Marketing Expertise: Developing a nuanced understanding of marketing creative within the regulated financial services industry.

• Cross-Functional Skill Enhancement: Broadening understanding of marketing strategy, growth hacking, and product development through close team collaboration.

📝 Enhancement Note: The challenges are typical of high-growth environments requiring operational efficiency in creative functions. The growth opportunities are geared towards developing a specialized skill set valuable in marketing operations and creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to produce a high volume of creative assets for a campaign. What was your process, and how did you ensure quality and brand consistency?" (Focus on process, scalability, QA).

• "How do you approach iterating on designs based on performance metrics or feedback? Can you provide an example?" (Highlight data-driven approach, adaptability, learning).

Company & Culture Questions:

• "What interests you about Lendable's mission and its position in the fintech market?" (Research Lendable's values, products, and market impact).

• "How do you approach giving and receiving constructive feedback within a creative team?" (Showcase collaborative spirit, openness to improvement).

Portfolio Presentation Strategy:

• Storytelling: For each project, frame it as a narrative: the challenge, your creative solution, the process, and the results.

• Quantify Impact: Where possible, use numbers to demonstrate the effectiveness of your designs (e.g., "increased CTR by X%", "supported Y% of campaign budget").

• Highlight Operational Aspects: Emphasize your process for creating at volume, iterating, and ensuring quality. Be ready to discuss how you managed multiple projects or deadlines.

• Tool Demonstration: If relevant, be prepared to briefly walk through a Figma file or project to show your workflow and organization.

• AI/Motion Graphics: If you have these skills, showcase relevant projects and articulate your approach to using these tools effectively.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also operational efficiency, a data-informed mindset, and strong collaborative capabilities, all tailored to the specific needs of a fast-paced fintech marketing team.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Tailor your portfolio to highlight your experience in producing high-volume digital marketing creative, particularly for paid social (Meta). Showcase examples of iterative design based on performance metrics and consistent brand application.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of relevant design experience, proficiency in Adobe Creative Suite and Figma, and any experience with motion graphics or AI creative tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you handle feedback, and how your work contributes to marketing objectives. Prepare specific examples for strategy and behavioral questions.

• Company Research: Familiarize yourself with Lendable's mission, products, and recent achievements. Understand their customer-centric approach and their position in the fintech market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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