Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer Company: D.R. Horton, Inc. Location: Arlington, Texas, United States Job Type: Full-time Category: Marketing Operations / Digital Marketing Date Posted: February 12, 2026 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Design and create high-impact digital content for paid social, email campaigns, display advertising, and video to drive measurable results and support performance marketing efforts.
• Produce a high volume of ad variations and formats tailored for A/B testing and continuous optimization within digital advertising platforms.
• Collaborate closely with digital marketing channel leads to develop creative solutions that enhance campaign performance objectives and user engagement across various social media platforms.
• Maintain and evolve brand consistency across all digital marketing touchpoints while pushing creative boundaries to ensure standout visuals that ignite curiosity and spotlight products effectively.

📝 Enhancement Note: This role is positioned within a performance-driven marketing function, emphasizing the need for a designer who understands how creative assets directly influence conversion rates and campaign ROI. The focus on "measurable results" and "performance optimization" suggests a need for analytical thinking alongside creative execution.

📈 Primary Responsibilities

• Design and produce engaging digital content, including paid social media ads, email marketing creatives, digital presentations, and display advertisements.
• Generate a high volume of ad variations, sizes, and formats, specifically for A/B testing and performance optimization initiatives within design tools like Figma.
• Collaborate effectively with digital marketing channel leads and stakeholders, translating campaign strategies and copy into compelling visuals that achieve specific performance objectives.
• Partner with production and motion design teams to develop storyboards and contribute to the creation of campaign creative design systems that ensure visual cohesion.
• Design organic and paid social media content, including posts, stories, and ad placements across platforms such as Meta, LinkedIn, TikTok, and YouTube.
• Create striking visuals and bold designs that capture user attention, spark curiosity, and creatively showcase products or services.
• Ensure strict adherence to brand guidelines while consistently pushing creative boundaries to maintain brand integrity and market impact across all digital channels.
• Organize, manage, and maintain a comprehensive library of marketing assets, templates, and design files to enhance team efficiency and streamline workflows.
• Confidently manage multiple design projects concurrently, meeting deadlines, exceeding expectations, and consistently delivering polished, high-quality work.
• Actively contribute to influencing creative direction and take pride in delivering standout visuals that demonstrably drive measurable business results.

📝 Enhancement Note: The responsibilities highlight a need for a designer adept at rapid iteration and volume production, a common requirement in performance marketing environments where continuous testing and optimization are critical. The emphasis on A/B testing and performance is a key differentiator from traditional graphic design roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Multimedia Production, Product Design, UI/UX Design, or a related field, or an equivalent combination of education and experience.

Experience:

• Four years of experience in graphic design.
• Minimum of two years of dedicated experience designing creative specifically for paid digital advertising or performance marketing campaigns.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma Design for rapid prototyping and asset creation.
• Strong portfolio demonstrating clear examples of paid media creative, including static, motion, or video ads designed for testing and optimization.
• Deep understanding of core design principles: typography, color theory, composition, and visual hierarchy.
• Proven ability to translate brand guidelines into effective advertising creative while maintaining brand consistency across diverse digital platforms.
• Demonstrated experience designing for performance marketing, with a clear understanding of how creative elements impact conversion rates and user behavior.
• Exceptional attention to detail, with the ability to produce pixel-perfect work at scale for various digital formats.
• Excellent time management and prioritization skills, with the ability to manage multiple concurrent projects effectively.
• Strong collaborative mindset and excellent communication skills, with the ability to receive and incorporate constructive feedback.

Preferred Skills:

• Experience creating motion graphics and video content using After Effects, Premiere Pro, or similar animation and video editing tools.
• Background in illustration or custom visual asset creation that can enhance brand storytelling.
• Experience with UI/UX design principles and product design, offering a holistic approach to user-centered creative.
• Experience working within a high-growth technology company, a digital agency, or a leading consumer brand environment.

📝 Enhancement Note: The emphasis on "paid digital advertising or performance marketing" experience is critical. Candidates should be prepared to showcase how their designs have directly contributed to campaign success metrics, not just aesthetic appeal. The mention of Figma for A/B testing implies a need for efficient workflow and collaborative design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of digital marketing campaign lifecycles, showcasing creative assets from concept to execution.
• Include specific case studies highlighting how your designs have contributed to measurable performance improvements (e.g., increased click-through rates, conversion rates, engagement).
• Showcase a variety of ad formats and sizes created for different digital channels (social, display, email), emphasizing adaptability and scalability.
• Present examples of creative variations designed for A/B testing, illustrating your approach to iterative design and optimization.

Process Documentation:

• Highlight your process for translating campaign briefs and performance data into effective visual concepts for digital advertising.
• Detail your workflow for creating high volumes of ad variations efficiently, especially when using tools like Figma for rapid iteration.
• Explain how you ensure brand consistency across numerous digital touchpoints while exploring creative new directions.
• Provide examples of how you collaborate with marketing channel leads, production teams, and stakeholders to refine creative solutions.

📝 Enhancement Note: The portfolio is paramount. Candidates must be able to articulate the "why" behind their design choices, linking them directly to performance metrics and business objectives. Specific examples of iterative design for A/B testing are highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Digital Marketing Designer with 2-5 years of experience in the Arlington, Texas area, an estimated salary range is $60,000 - $85,000 annually. This estimate considers the company's status as a large, publicly traded corporation and the specific skill set required for performance-driven digital creative.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.
• 401(K) retirement savings plan with employer contributions.
• Employee Stock Purchase Plan offering opportunities for company ownership.
• Flexible Spending Accounts (FSAs) for healthcare and dependent care.
• Life & Disability Insurance coverage.
• Generous Paid Time Off: Vacation, Sick, and Personal Time.
• Paid Company Holidays.
• Multiple additional voluntary and company-provided benefits to support employee well-being.

Working Hours: This is a full-time, on-site position with a standard working schedule of Monday to Friday, approximately 40 hours per week.

📝 Enhancement Note: The salary range is an estimate based on the provided experience level, location, and industry standards. It's important for candidates to note that actual compensation may vary based on specific qualifications, interview performance, and final negotiation. The benefits package is extensive, reflecting D.R. Horton's position as a large employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Residential Homebuilding. D.R. Horton is the largest homebuilder in the United States, operating across numerous states and markets. This industry context means the creative team supports a business with a broad consumer reach, often focusing on entry-level and first-time move-up buyers. Company Size: Large, publicly traded corporation (Fortune 500). This scale implies established processes, significant marketing budgets, and a structured corporate environment. Founded: 1978. With decades of experience, D.R. Horton has a strong legacy and a well-defined brand presence.

Team Structure:

• The Digital Marketing Designer will be part of a creative team, likely within a broader marketing department. This team structure suggests collaboration with other designers, copywriters, and digital marketing specialists.
• Reporting will likely be to a Creative Director, Marketing Manager, or a Senior Designer overseeing digital assets.
• Cross-functional collaboration is key, involving close partnerships with digital marketing channel leads (e.g., paid social managers, email marketers) to align creative with campaign strategies and performance goals.

Methodology:

• The team likely employs a data-driven approach to creative development, using insights from A/B testing and campaign performance to inform design decisions and iterations.
• Workflow planning and optimization strategies are essential, especially given the requirement to produce a high volume of ad variations for testing.
• Automation and efficiency practices are implied through the need for organized asset libraries and streamlined design processes.

Company Website: www.drhorton.com

📝 Enhancement Note: The company's status as a large, established homebuilder suggests a need for creative that is both brand-consistent and performance-oriented, balancing broad appeal with specific conversion goals. The "We Build People Too" slogan hints at a culture that values employee development alongside business success.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position, requiring specialized design skills within a marketing operations context. It's ideal for a designer seeking to focus specifically on the impact of creative within performance marketing channels.

Reporting Structure: The Digital Marketing Designer will likely report to a Marketing Manager, Creative Director, or a Digital Marketing Lead. This structure indicates a supportive environment with clear direction on campaign objectives and performance metrics.

Operations Impact: The role's direct impact is on the effectiveness of digital marketing campaigns. By creating high-performing visuals, the designer contributes to lead generation, customer acquisition, and ultimately, sales performance for D.R. Horton's homebuilding business. The emphasis on A/B testing and optimization means the designer's work is directly tied to measurable revenue outcomes.

Growth Opportunities:

• Specialization: Advance into senior or lead designer roles focusing on specific high-impact digital channels (e.g., Paid Social Creative Lead, Email Design Specialist).
• Skill Development: Deepen expertise in motion graphics, video production, UI/UX, or advanced analytics for creative performance, potentially through company-sponsored training or certifications.
• Leadership: Transition into team leadership or management roles within the creative or marketing department, mentoring junior designers and overseeing creative strategies.
• Cross-Functional Movement: Explore opportunities within broader marketing functions, leveraging design expertise to inform campaign strategy or product marketing initiatives.

📝 Enhancement Note: This role offers a clear path for growth within a performance marketing framework. Candidates should be eager to see their designs directly influence business metrics and be interested in developing skills that enhance campaign ROI.

🌐 Work Environment

Office Type: The job description specifies an "In Office" work arrangement, indicating a traditional office environment. This suggests a collaborative workspace rather than a remote or hybrid setup.

Office Location(s): The primary location is Arlington, Texas. This is a corporate office setting where teams likely work in close proximity.

Workspace Context:

• The environment is expected to be collaborative, with designers working closely with digital marketing channel leads and other creative team members.
• Access to industry-standard design tools (Adobe Creative Suite, Figma) and potentially other marketing technology platforms will be available.
• Opportunities for direct interaction with colleagues involved in campaign strategy, execution, and analysis will be frequent, fostering a dynamic and communicative atmosphere.

Work Schedule: The standard work schedule is Monday to Friday, likely within typical business hours (e.g., 8 AM - 5 PM), totaling approximately 40 hours per week. This structured schedule supports consistent availability for team collaboration and project deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for brainstorming, rapid feedback loops, and team cohesion, especially in a creative role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative experience.
• Portfolio Presentation: An opportunity to present your portfolio, focusing on specific examples of paid media creative, A/B testing iterations, and designs that drove measurable results. Be prepared to discuss your design process and strategic thinking.
• Skills Assessment/Design Challenge: You may be asked to complete a short design exercise or a take-home challenge to evaluate your proficiency in required software (Figma, Adobe Creative Suite) and your ability to translate marketing objectives into creative solutions under a time constraint.
• Team/Manager Interview: Discussions with the hiring manager and potential team members to assess cultural fit, collaboration style, and deeper understanding of performance marketing design principles.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 of your strongest projects that specifically showcase paid digital advertising, social media campaigns, email creatives, or display ads designed for performance.
• Highlight Performance: For each project, clearly articulate the campaign objective, your role, the design solutions you implemented, and – crucially – the measurable results achieved (e.g., increased CTR, conversion rate improvements, engagement metrics). Use data and specific numbers.
• Showcase Iteration: Include examples of ad variations created for A/B testing. Explain your hypothesis for each variation and how testing informed the final creative direction.
• Demonstrate Tool Proficiency: Briefly mention the primary tools used for each project (Figma, Adobe Suite) and your workflow.
• Tell a Story: Frame your projects as case studies, explaining the problem, your solution, and the outcome.

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, thoroughly analyze the campaign objectives, target audience, and any brand guidelines provided.
• Focus on Performance: Prioritize designs that are not only visually appealing but also engineered to drive specific actions and conversions.
• Efficiency is Key: Demonstrate an efficient workflow, especially if the challenge requires producing multiple variations or working within a tight timeframe.
• Prepare to Justify: Be ready to articulate your design choices, linking them back to the campaign goals and potential performance impact.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to demonstrate a direct link between your creative work and business outcomes. Be prepared to speak quantitatively about your impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for rapid prototyping, collaborative design, and generating numerous ad variations for A/B testing. Proficiency in Figma's features for design systems and component-based workflows is highly beneficial.
• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation, ad creation), Illustrator (vector graphics, logos, icons), and InDesign (layout, presentations, digital collateral).

Analytics & Reporting:

• Familiarity with how creative assets are tracked within analytics platforms (e.g., Google Analytics, social media platform insights). While not a primary analyst role, understanding how to interpret data to inform creative decisions is key.
• Experience with A/B testing platforms or methodologies as they relate to creative performance.

CRM & Automation:

• While not directly managing CRM or automation systems, an understanding of how digital ads feed into the marketing funnel and CRM data is advantageous.

📝 Enhancement Note: Figma is explicitly mentioned for A/B testing, highlighting its importance for this role in generating iterative creative at scale. Deep proficiency in this tool, alongside the Adobe Suite, is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on measurable results, conversion rates, and ROI. Designs are expected to perform and contribute directly to business objectives.
• Data-Informed: Decisions are guided by data from A/B testing, campaign analytics, and user behavior insights.
• Brand Consistency: Maintaining a strong, recognizable brand identity across all digital touchpoints is paramount, even while pushing creative boundaries.
• Efficiency & Scalability: The ability to produce high volumes of creative variations quickly and effectively to support continuous testing and optimization.
• Collaboration: Working effectively within a team, receiving and giving feedback constructively, and partnering with marketing channel leads.

Collaboration Style:

• Cross-functional Integration: Close collaboration with digital marketing channel leads to ensure creative aligns with campaign strategies, target audiences, and performance goals.
• Feedback Exchange: An open culture for receiving and incorporating feedback from marketing teams, creative directors, and potentially other stakeholders.
• Knowledge Sharing: Willingness to share design best practices, insights from creative testing, and contribute to a collective understanding of what resonates with target audiences.

📝 Enhancement Note: The culture likely values a blend of creative talent and analytical rigor. Designers who can articulate the business impact of their creative choices will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Consistently delivering a high volume of creative variations for A/B testing while maintaining quality and brand consistency.
• Performance Pressure: Designing creative that directly impacts conversion rates and campaign ROI, requiring a deep understanding of performance marketing principles.
• Rapid Iteration: Adapting quickly to testing results and iterating on designs based on performance data and market feedback.
• Balancing Brand & Performance: Effectively merging established brand guidelines with the need for bold, attention-grabbing creative that drives immediate action.

Learning & Development Opportunities:

• Advanced Digital Creative Skills: Opportunities to deepen expertise in motion graphics, video editing, interactive ad formats, or UI/UX design.
• Performance Marketing Insights: Gaining a more profound understanding of digital advertising platforms, targeting strategies, and conversion optimization techniques.
• Design System Development: Contributing to or leading the development of scalable design systems for digital assets.
• Industry Trends: Staying abreast of evolving digital marketing trends, platform changes, and creative best practices in performance advertising.

📝 Enhancement Note: This role is ideal for a designer who thrives in a fast-paced, results-oriented environment and is eager to grow their skills at the intersection of creative design and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing creative assets specifically for paid social media campaigns. How do you ensure they perform?" (Focus on A/B testing, audience segmentation, platform best practices).
• "Walk me through a portfolio piece where your creative significantly impacted campaign performance. What were the key metrics, and how did your design contribute?" (Be ready with specific data and ROI explanations).
• "How do you balance maintaining strong brand consistency with the need to create bold, attention-grabbing creative for performance marketing?" (Discuss brand guidelines, creative exploration, and testing hypotheses).
• "What's your experience with Figma for creating ad variations and supporting A/B testing? How do you manage version control and collaboration?" (Highlight efficiency, collaborative features, and testing workflows).

Company & Culture Questions:

• "What do you know about D.R. Horton and our position in the homebuilding market? How do you see your design skills contributing to our business goals?" (Research the company, its target audience, and its marketing approach).
• "How do you approach receiving and incorporating feedback on your designs, especially from stakeholders who may not have a design background?" (Emphasize collaboration, understanding objectives, and constructive dialogue).
• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables were met?" (Showcase time management, organization, and communication skills).

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation with your strongest, most performance-driven projects.
• Quantify Everything: For each project, clearly state the objective, your role, the creative solution, and the measurable outcome. Use numbers and percentages.
• Explain Your 'Why': Articulate the strategic thinking behind your design choices. Why did you choose that color palette? Why that CTA? How did it align with the campaign goal?
• Showcase Iteration: Present examples of A/B tested variants and explain the rationale behind the changes and what was learned from the testing.
• Be Concise and Engaging: Keep your explanations focused and your visuals impactful. Tell a clear story for each case study.

📝 Enhancement Note: Prepare to discuss your design process through the lens of performance marketing. The ability to connect creative output directly to business metrics will be a deciding factor.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided link on the D.R. Horton career portal.
• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in paid digital advertising, performance marketing, and your proficiency with Figma and Adobe Creative Suite.
• Portfolio Curation: Select 3-5 of your strongest projects that demonstrate success in creating high-performing digital ads for A/B testing and conversion optimization. Ensure each project clearly outlines the objective, your role, your process, and quantifiable results.
• Interview Preparation: Practice articulating your design process and the impact of your work using specific examples from your portfolio that align with the role's responsibilities. Be ready to discuss campaign performance and how creative drives measurable outcomes.
• Company Research: Familiarize yourself with D.R. Horton, its brand, its target audience, and its market position. Understand how digital marketing supports their homebuilding business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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