Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer Company: TransferGo Location: Warsaw, Poland Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: September 19, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Design compelling visual assets for a variety of digital marketing channels, including social media, paid advertisements, landing pages, and email campaigns, with a focus on driving performance and engagement.
• Leverage Artificial Intelligence (AI) design tools to expedite the creative process, generate design variations, and scale visual content production efficiently across global markets.
• Collaborate closely with cross-functional teams, including marketing, product, and brand, to ensure visual consistency and brand integrity across all touchpoints.
• Contribute to the development and maintenance of reusable design systems and templates to enhance speed, consistency, and scalability of creative output.

📝 Enhancement Note: This role is positioned as a "new role" designed to bolster creative production capacity by integrating AI into design workflows, indicating an emphasis on efficiency, scalability, and modern creative technologies within the marketing function. The focus on "performance campaigns" suggests a need for design that is not only aesthetically pleasing but also data-driven and optimized for measurable results.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality digital graphic assets for a range of marketing initiatives, including social media posts, digital advertisements, website landing pages, email newsletters, and internal/external presentations.
• Utilize AI-powered design tools (e.g., MidJourney, Runway, Firefly, Stable Diffusion) for rapid ideation, asset generation, and the creation of diverse design variations to support A/B testing and regional localization.
• Participate actively in creative brainstorming sessions, contributing to campaign concepts, brand strategy development, and the creation of mood boards and style guides.
• Develop and maintain a library of reusable design systems, templates, and components to ensure brand consistency, streamline workflows, and accelerate asset creation for various campaigns and channels.
• Conduct visual research and audience analysis to ensure designs are culturally relevant, impactful, and aligned with target demographic preferences and market trends.
• Collaborate effectively with marketing managers, content creators, and product specialists to ensure visual assets align with campaign objectives, brand messaging, and user experience principles.
• Analyze design performance data, user behavior metrics, and A/B test results to identify opportunities for visual optimization and iterative improvements across digital touchpoints.
• Adapt and scale successful creative assets across multiple languages, regions, and digital platforms, ensuring brand consistency and cultural resonance in diverse markets.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills with a forward-thinking approach to AI integration and performance marketing. The emphasis on "optimizing designs based on user behaviour, engagement insights, and A/B tests" and "scaling winning creatives across multiple languages, regions, and channels" points to a role that is deeply integrated with marketing analytics and global campaign execution, common in performance-driven marketing operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field, or equivalent practical experience.

Experience:

• 2-5 years of professional experience in digital graphic design, with a proven track record in creating assets for marketing and performance campaigns.
• Demonstrated experience in designing for various digital touchpoints, including social media, digital advertising, landing pages, and campaigns.
• Experience working with marketing teams to achieve specific campaign goals and performance metrics.

Required Skills:

• Portfolio: A strong, diverse portfolio showcasing exceptional digital design skills across social media, digital ads, landing pages, and marketing campaigns is mandatory.
• Typography & Layout: Excellent command of typography, layout principles, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.
• Design Software Proficiency: Mastery of industry-standard design software, particularly Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• AI Design Tools: Hands-on experience and proficiency with AI design tools such as MidJourney, RunwayML, Adobe Firefly, or Stable Diffusion for creative ideation and asset generation.
• Marketing Campaign Design: Proven experience in designing visual assets specifically for marketing and performance-driven campaigns that require optimization for user engagement and conversion.

Preferred Skills:

• Illustration: Proficiency in illustration techniques to create unique visual elements.
• Motion Graphics & Video Editing: Experience with motion graphics software (e.g., After Effects) and video editing tools to produce animated assets and short video content.
• Photography: Skills in photography, including concept development, shooting, and post-processing.
• Localization & Multilingual Campaigns: Experience in adapting and localizing visual content for multilingual campaigns, considering cultural nuances and regional preferences.

📝 Enhancement Note: The emphasis on a strong portfolio, mastery of Figma and Adobe Creative Suite, and hands-on experience with AI design tools are critical requirements. The preferred skills in illustration, motion, video editing, and photography suggest that TransferGo values a versatile designer capable of contributing to a broader range of visual content needs, often seen in lean marketing teams or high-growth startups.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Asset Showcase: A curated selection of digital design projects demonstrating expertise across social media, paid advertising, landing pages, and integrated marketing campaigns.
• AI-Assisted Design Examples: Specific examples within the portfolio highlighting the application of AI tools in the design process, showcasing how AI was used to enhance ideation, create variations, or improve efficiency.
• Performance-Oriented Design: Projects that clearly illustrate how design choices contributed to measurable marketing outcomes such as improved engagement rates, higher click-through rates (CTR), or increased conversion rates.
• Brand Consistency Examples: Demonstrations of maintaining brand consistency across multiple touchpoints and campaigns, showcasing an understanding of brand guidelines and visual identity systems.

Process Documentation:

• Candidates may be asked to discuss their process for managing design projects from brief to final delivery, including how they incorporate feedback and iterate on designs.
• An understanding of workflow optimization within design, particularly how AI tools can be integrated to streamline production, will be beneficial for discussion.

📝 Enhancement Note: While not explicitly stated as a formal "portfolio requirement," the job description implies that candidates should be prepared to showcase their ability to design for performance marketing, integrate AI tools, and maintain brand consistency. Applicants should curate their portfolios to highlight these specific capabilities, perhaps by including case studies with performance metrics.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €3,400 - €3,900 gross per month.
• Methodology: This estimate is based on the provided salary information (€3400 - €3900 gross per month) for a Mid-Level Digital Graphic Designer in Warsaw, Poland, considering the fintech and scale-up industry context. Warsaw's cost of living and general salary benchmarks for creative roles were factored in to confirm the provided range aligns with market standards.

Benefits:

• Competitive Salary: A gross monthly salary between €3,400 and €3,900, dependent on your experience and qualifications.
• Generous Holiday Allowance: Ample paid time off to ensure work-life balance and employee well-being.
• Competitive Healthcare Insurance: Comprehensive health coverage to support employee health needs.
• Wellbeing Package: Benefits designed to support overall employee wellness from day one.
• Annual Development Budget: A €1,000 budget annually for personal and professional growth, enabling investment in courses, conferences, or resources.
• Hybrid Working Environment: Flexibility to work from home and the office, with expectations for team members to be in the office approximately 2 days per week.
• Pet-Friendly Office: The option to bring pets to the office if you are located near one of their office spaces.
• Inclusive Culture & Events: Regular in-person company events to foster community and collaboration.
• Empowerment and Ownership: A culture that encourages initiative-taking and driving change.

Working Hours:

• Typically 40 hours per week, with the flexibility offered by a hybrid work arrangement.

📝 Enhancement Note: The salary range is explicitly stated, making it a key piece of information. The benefits package is quite comprehensive, with a notable emphasis on professional development (annual budget) and employee well-being, which are attractive perks for professionals in creative and operations roles. The hybrid model with a specific expectation of 2 days in the office is a crucial detail for work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services Company Size: Close to 400 employees. This size typically means a dynamic, growing environment where roles can be broad and impact is visible, but also that processes might still be evolving. For a creative operations role, this size suggests potential for significant influence on brand direction and creative workflows. Founded: TransferGo is in its 13th year, indicating a mature scale-up with established operations but still retaining the agility and growth mindset of a startup.

Team Structure:

• Creative/Marketing Team: The designer will likely report into a Marketing or Creative Lead and work closely with other marketing specialists (e.g., performance marketers, content creators, brand managers).
• Cross-functional Collaboration: Expect to collaborate with Product teams to align visuals with product features, and potentially with Data Analytics teams to inform design decisions based on performance metrics.
• Reporting: The role is described as "new," so the direct reporting structure may be flexible, but it is likely within a marketing or growth function.

Methodology:

• Data-Driven Creativity: Emphasis on optimizing designs based on user behavior, engagement insights, and A/B tests suggests a data-centric approach to creative production.
• Agile Workflow: The need to scale creatives quickly across multiple markets implies an agile approach to campaign execution and asset creation.
• AI Integration: A core methodology is the integration of AI tools to enhance ideation and production efficiency.

Company Website: transfergo.com

📝 Enhancement Note: TransferGo's positioning as a fintech scale-up suggests a fast-paced, innovative environment. The company's mission to serve migrants highlights a purpose-driven culture. The mention of "fair culture and strong values" and a "diverse workforce" indicates a commitment to inclusivity and employee well-being, which are important cultural markers for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level role (2-5 years of experience), focusing on the execution of digital creative assets with an emphasis on performance and AI integration. It's a hands-on contributor role within the broader marketing or creative operations function.

Reporting Structure: The role is new, likely reporting to a Marketing Manager or Head of Creative, within a team that supports global marketing initiatives. This provides visibility into senior marketing strategy.

Operations Impact: The Digital Graphic Designer's work directly impacts marketing campaign performance, brand perception, and customer engagement across all digital channels. By optimizing visuals and scaling creatives, this role contributes to lead generation, customer acquisition, and brand growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in performance-driven design, AI-assisted creative workflows, or specific channels like paid social or landing page optimization.
• Leadership: Potential to grow into a Senior Designer role, lead design projects, or manage junior designers as the team expands.
• Skill Expansion: Access to the annual development budget (€1,000) allows for acquisition of new skills in areas like motion graphics, advanced AI tools, or UX/UI design principles.
• Cross-functional Exposure: Working closely with marketing, product, and data teams provides broader business understanding and potential career pivots within the company.

📝 Enhancement Note: The "new role" aspect suggests an opportunity to shape the function and processes. The emphasis on AI and performance marketing positions the candidate for growth in highly in-demand areas of digital marketing and operations. The company's growth trajectory as a scale-up often means internal mobility and expanded responsibilities are common.

🌐 Work Environment

Office Type: TransferGo offers a hybrid working environment. While not explicitly stated if it's a dedicated office space or co-working, the "pet-friendly" aspect suggests a more relaxed and employee-centric office culture.

Office Location(s): Warsaw, Poland. The specific office location within Warsaw is not detailed, but the hybrid model implies accessibility for those living in or commuting to the city.

Workspace Context:

• Hybrid Flexibility: Employees are expected to be in the office approximately 2 days a week, offering a balance between remote work and in-person collaboration.
• Collaborative Environment: Regular in-person events and a focus on community suggest opportunities for direct interaction with colleagues, fostering a collaborative atmosphere.
• Tools & Technology: Access to industry-standard design tools (Figma, Adobe Creative Suite) and AI design tools is foundational to the role.

Work Schedule:

• Standard working hours are implied (likely 40 hours/week), with the hybrid model providing flexibility on where the work is performed.

📝 Enhancement Note: The hybrid model with a defined office presence (2 days/week) is a key factor for many candidates. The pet-friendly office and emphasis on inclusive culture and events point to a company that values employee experience and social connection, which can be a significant draw for professionals looking for a positive work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio by a recruiter or hiring manager to assess basic qualifications and creative output.
• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design process, AI tool usage, and how their work aligns with TransferGo's marketing objectives and brand.
• Skills Assessment/Challenge: Potentially a design challenge or a case study focusing on creating assets for a specific campaign scenario, possibly involving AI tools or performance optimization.
• Team/Hiring Manager Interview: Further discussion on collaboration style, cultural fit, problem-solving abilities, and strategic thinking related to design and marketing.
• Final Interview: May involve senior leadership to assess overall fit and potential impact.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase digital marketing and performance campaign design, as well as AI tool integration.
• Tell a Story: For each project, explain the brief, your creative process, the tools used (especially AI), challenges faced, and the results achieved (if possible, with metrics).
• Highlight AI Usage: Clearly articulate how AI tools were used and the benefits they provided in terms of efficiency, creativity, or scalability.
• Demonstrate Brand Understanding: Show examples of how you've maintained brand consistency or adapted designs to different brand contexts.
• Prepare for Discussion: Be ready to discuss your design philosophy, your approach to A/B testing visuals, and how you stay updated with design trends and AI advancements.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, thoroughly understand the target audience, campaign goals, and any specific constraints.
• Integrate AI: Consider how AI tools could be leveraged to meet the challenge requirements efficiently.
• Focus on Performance: Think about how your design choices will drive engagement and conversions.
• Time Management: Practice creating assets within a realistic timeframe.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate their design process, their strategic thinking behind creative choices, and their practical experience with AI tools in a marketing context. A strong emphasis will likely be placed on how their designs contribute to measurable business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems.
• Adobe Creative Suite: Core applications including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and potentially InDesign (layout for presentations).
• AI Design Tools: Proficiency in MidJourney, RunwayML, Adobe Firefly, Stable Diffusion, or similar tools for generative design and asset creation.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad analytics) to interpret user behavior and campaign performance data for design optimization.

CRM & Automation:

• While not directly hands-on, understanding how designs are deployed within marketing automation platforms or CRM-integrated marketing tools can be beneficial.

📝 Enhancement Note: Mastery of Figma and the Adobe Creative Suite is non-negotiable. Experience with AI design tools is a key differentiator and a specific requirement for this role. A foundational understanding of marketing analytics is also important for optimizing designs based on performance data.

👥 Team Culture & Values

Operations Values:

• Fairness & Inclusivity: TransferGo emphasizes a fair culture and a diverse workforce, suggesting an environment where all team members are respected and valued.
• Purpose-Driven: The company's mission to make financial services fairer for migrants indicates a culture that values making a positive impact.
• Agility & Innovation: As a scale-up, the company likely values adaptability, a willingness to embrace new technologies (like AI), and a proactive approach to problem-solving.
• Collaboration: Regular in-person events and a hybrid model suggest a culture that balances remote flexibility with in-person teamwork and community building.
• Ownership & Empowerment: Employees are encouraged to take initiative and drive change, fostering a culture of accountability and proactivity.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, product, and potentially data teams, requiring strong communication and the ability to translate visual concepts into actionable briefs and deliverables.
• Feedback Loop: A culture that likely encourages constructive feedback to refine designs and campaign performance.
• Knowledge Sharing: Opportunities to share best practices, especially concerning AI tools and performance design, within the creative and marketing teams.

📝 Enhancement Note: The company’s stated values of fairness, inclusivity, and purpose are strong indicators of its culture. For a designer, understanding how these values translate into visual communication and brand messaging will be important. The emphasis on collaboration and empowerment suggests a team environment where contributions are valued and there's room for initiative.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Creative Scaling: The need to produce a high volume of diverse, effective creative assets quickly for multiple markets can be demanding.
• AI Tool Integration: Staying current with rapidly evolving AI design tools and effectively integrating them into established workflows requires continuous learning and adaptation.
• Performance Optimization: Balancing creative aesthetic with the need to drive measurable marketing performance and conversion rates requires analytical thinking and iterative design.
• Brand Consistency Across Markets: Ensuring brand integrity and cultural relevance across different languages and regions presents a complex design challenge.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in utilizing advanced features of AI design tools and exploring new generative AI technologies.
• Performance Marketing Design: Develop a strong understanding of conversion rate optimization (CRO) principles and how design impacts key marketing metrics.
• Global Campaign Execution: Gain experience in the nuances of localizing creative assets for international markets.
• Career Progression: Potential to move into senior design roles, lead design initiatives, or explore related areas within marketing or product design.
• Professional Development Budget: Utilize the €1,000 annual budget for relevant courses, workshops, or conferences to enhance skills.

📝 Enhancement Note: The primary challenge revolves around the intersection of creative quality, speed, and performance in a global context, amplified by the integration of AI. The growth opportunities are significant, particularly for those looking to specialize in the highly sought-after fields of performance marketing design and AI-driven creative production.

💡 Interview Preparation

Strategy Questions:

• AI Integration Strategy: "How would you approach integrating AI tools into your daily design workflow to maximize efficiency and creativity for a fintech company like TransferGo?" Be prepared to discuss specific AI tools and their applications.
• Performance Design Approach: "Describe a time you designed an asset for a marketing campaign that had a specific performance goal (e.g., click-through rate, conversion). What was your process, and what were the results?"
• Brand Adaptation: "How would you ensure brand consistency while creating localized assets for campaigns targeting different European markets?"
• Collaboration & Feedback: "How do you typically collaborate with marketing managers and incorporate feedback to refine designs for campaign optimization?"

Company & Culture Questions:

• Mission Alignment: "What excites you about TransferGo's mission to make financial services fairer for migrants, and how do you see your design work contributing to that mission?"
• Hybrid Work Philosophy: "How do you maintain productivity and collaboration in a hybrid work environment?"
• AI in Design Ethics: Be prepared to discuss your thoughts on the ethical considerations of using AI in design.

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by campaign type or by demonstrating specific skills (e.g., AI usage, performance optimization).
• Quantify Impact: Whenever possible, include metrics or specific outcomes related to your designs. If direct metrics aren't available, describe the intended impact and how you would measure success.
• Showcase Process: For 1-2 key projects, walk through your entire process from brief to final asset, highlighting problem-solving and decision-making.
• Highlight AI Contributions: Clearly label or explain which parts of your work involved AI tools and what value they added.
• Conciseness is Key: Be prepared to present your most impactful work efficiently and engagingly.

📝 Enhancement Note: The interview will likely focus on practical application of skills, strategic thinking regarding AI and performance, and cultural fit. Candidates should be ready to demonstrate not just aesthetic talent but also an understanding of marketing objectives and the ability to adapt to new technologies.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the provided Greenhouse link, ensuring your resume and portfolio are attached.
• Portfolio Customization: Tailor your portfolio to prominently feature your strongest digital marketing and performance campaign designs, as well as examples showcasing your use of AI design tools.
• Resume Optimization: Highlight keywords such as "Figma," "Adobe Creative Suite," "AI Design Tools," "Performance Marketing," "Digital Advertising," "Social Media Design," and "Campaign Optimization." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, your approach to AI integration, and how your work drives marketing results. Be ready to discuss your portfolio in detail and potential answers to common interview questions related to creativity, collaboration, and problem-solving.
• Company Research: Familiarize yourself with TransferGo's brand, mission, and recent marketing campaigns to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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