Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer Company: TransferGo Location: Remote Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: 2025-09-19 Experience Level: Mid-Level (2-5 years) Remote Status: Remote Solely

🚀 Role Summary

• Drive scalable creative production by designing high-quality digital assets across social media, digital ads, landing pages, and marketing campaigns.
• Leverage AI-assisted workflows and tools to accelerate ideation, generate design variations, and enhance creative output efficiency.
• Collaborate cross-functionally with creative, marketing, and product teams to ensure cohesive brand messaging and high-performing visual content.
• Build and maintain reusable design systems and templates to ensure brand consistency and expedite design processes.
• Optimize visual content based on user behavior, engagement metrics, and A/B testing results to maximize campaign effectiveness.

📝 Enhancement Note: This role is positioned as a "Digital Graphic Designer" but the responsibilities heavily lean into performance marketing creative production and the integration of AI into design workflows, suggesting a strong focus on measurable impact and efficiency, aligning it with aspects of Marketing Operations or Creative Operations. The emphasis on scaling, optimization, and data-driven design indicates a strategic, operations-minded approach to creative execution.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually compelling assets for diverse digital channels including social media platforms, paid advertising networks, website landing pages, and integrated marketing campaigns.
• Integrate and utilize AI design tools (e.g., MidJourney, Runway, Firefly, Stable Diffusion) to rapidly generate creative concepts, prototype variations, and scale winning designs across multiple markets and languages.
• Actively participate in brainstorming sessions to develop innovative campaign concepts, contribute to brand guideline evolution, and create inspirational mood boards.
• Develop and maintain a robust library of reusable design systems, templates, and components to ensure brand consistency, accelerate production cycles, and empower wider team usage.
• Conduct thorough visual research and audience analysis to ensure designs are culturally resonant, contextually relevant, and effectively communicate brand value propositions in target markets.
• Partner closely with Marketing, Product, and Content teams to align visual strategy with overarching business objectives, ensuring cohesive storytelling and brand experience across all touchpoints.
• Analyze performance data, user behavior analytics, and A/B test results to iterate on and optimize existing creative assets for improved engagement, conversion rates, and ROI.
• Execute the localization and scaling of successful creative assets across various languages, regional nuances, and diverse digital advertising platforms to maximize global campaign reach and impact.

📝 Enhancement Note: The responsibilities highlight a blend of pure design execution and a strategic operational approach to creative production. The focus on AI integration, design systems, performance optimization, and scaling across markets indicates a need for a candidate who can not only design but also build efficient, repeatable creative processes. This requires a strong understanding of marketing operations principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience:

• 2-5 years of professional experience in digital graphic design, with a proven track record in creating assets for marketing and performance-driven campaigns.
• Demonstrated experience in designing across various digital touchpoints: social media graphics, digital advertisements (display, social), landing pages, email campaigns, and presentations.
• Experience in building and maintaining design systems, templates, or style guides to ensure brand consistency and operational efficiency.
• Prior exposure to or a strong interest in leveraging AI tools for creative workflows and design ideation.

Required Skills:

• Digital Design Expertise: Exceptional ability in creating visually impactful digital assets with a strong understanding of composition, hierarchy, and user experience principles.
• AI Design Tool Proficiency: Hands-on experience with AI design and generative art tools such as MidJourney, Runway, Adobe Firefly, or Stable Diffusion for concept generation and asset creation.
• Core Design Software Mastery: Advanced proficiency in industry-standard design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Typography, Layout, and Color Theory: Excellent command of fundamental design principles including typography, layout composition, color palettes, and visual hierarchy.
• Marketing Campaign Design: Proven ability to design creative assets that align with marketing objectives, drive engagement, and support performance campaign goals.

Preferred Skills:

• Illustration Skills: Ability to create original illustrations that enhance brand storytelling and visual appeal.
• Motion Graphics & Video Editing: Experience with motion design software (e.g., After Effects) and video editing tools for creating dynamic visual content.
• Photography & Retouching: Skills in photography and image retouching to produce high-quality visual assets.
• Localization & Multilingual Design: Experience in adapting and localizing creative assets for different languages and cultural contexts, ensuring brand consistency and relevance.

📝 Enhancement Note: The required skills emphasize a blend of traditional design expertise and cutting-edge AI tool proficiency. The preference for illustration, motion, and localization further underscores the need for a versatile designer capable of supporting diverse, global marketing initiatives, aligning with the operational demands of a scaling fintech company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Asset Showcase: A curated selection of high-quality digital design examples across social media, paid digital ads (display, social), landing pages, and integrated marketing campaigns demonstrating impact and visual appeal.
• AI-Assisted Design Case Study: A specific project or series of examples showcasing the strategic application of AI design tools in your workflow, detailing the ideation process, how variations were generated, and the resulting creative output.
• Design System/Template Examples: Visual evidence of reusable design elements, templates, or components you have created, highlighting their contribution to consistency and efficiency.
• Performance-Oriented Design: Examples of designs that were optimized based on user behavior, A/B testing results, or engagement metrics, with a brief explanation of the optimization strategy and impact.

Process Documentation:

• Demonstrate an understanding of workflow design and optimization, particularly how templates and AI tools streamline the creative process from brief to final asset delivery.
• Provide examples of how you have implemented or utilized design systems and repeatable processes to ensure brand consistency and scalability across multiple projects or markets.
• Showcase your approach to design iteration and optimization based on data-driven insights, including how you measure the success of your visual assets.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just aesthetic quality but also process efficiency, AI integration, and data-driven optimization. Candidates should be prepared to articulate the "how" and "why" behind their design choices and demonstrate their ability to contribute to scalable creative operations.

💵 Compensation & Benefits

Salary Range:

• €3400 - €3900 gross per month.

Benefits:

• Competitive Salary: A monthly gross salary within the specified range, reflecting experience and qualifications.
• Remote Work Flexibility: The opportunity to work from anywhere, offering a flexible work-life balance.
• Professional Development: Potential for growth and skill enhancement, particularly in AI-assisted design and performance marketing creative.
• Impactful Work: Contribute to a mission-driven fintech company that aims to make fair financial services accessible globally.
• Inclusive Culture: Be part of a diverse and supportive team that values equal treatment and encourages contributions from all backgrounds.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with flexibility afforded by the remote work arrangement.

📝 Enhancement Note: The salary range provided is specific and should be considered a key factor for candidates. The benefits are standard for remote roles but the emphasis on "impactful work" and an "inclusive culture" are key cultural selling points for TransferGo. The gross monthly salary suggests a European-based hiring context, and the range is competitive for a mid-level designer in many European markets, especially for a remote position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology) - specifically focusing on international money transfers for migrants. Company Size: Approximately 400 employees, indicating a scale-up phase with established processes but still agile enough for growth. Founded: TransferGo was founded in 2011, giving it over a decade of experience in the competitive fintech landscape.

Team Structure:

• This is a new role, suggesting the company is building out its internal creative capacity or looking to integrate AI more systematically into its design operations.
• The designer will likely report into a Marketing or Creative leadership role and collaborate closely with marketing campaign managers, content creators, and potentially product designers.
• Cross-functional collaboration is a key aspect, requiring strong communication and integration with teams responsible for campaign strategy, execution, and performance analysis.

Methodology:

• Data-Driven Creativity: The role emphasizes optimizing designs based on user behavior, engagement insights, and A/B tests, indicating a data-informed approach to creative strategy.
• Scalable Processes: Building reusable design systems and utilizing AI tools points to a focus on efficient, repeatable, and scalable creative production methodologies.
• Agile Iteration: The requirement to optimize designs based on feedback and testing suggests an agile approach to creative development, with continuous improvement cycles.

Company Website: https://www.transfergo.com/

📝 Enhancement Note: TransferGo operates in a fast-paced fintech environment. The company's mission to serve migrants suggests a culture that values social impact. The size indicates a mature startup environment where processes are being refined, making this new role critical for operationalizing creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position, focusing on specialized design execution within a broader marketing or creative operations framework. It's a foundational role for building a dedicated creative production function. Reporting Structure: Likely reports to a Marketing Manager, Head of Marketing, or Creative Lead. The role will involve close collaboration with performance marketers and campaign managers. Operations Impact: This role directly impacts marketing campaign performance and brand consistency by producing high-quality, optimized visual assets at scale. The integration of AI and design systems aims to increase the efficiency and effectiveness of the entire marketing creative engine.

Growth Opportunities:

• Specialization in Performance Creative: Develop deep expertise in designing visuals that drive measurable results (conversions, engagement) in paid media and digital campaigns.
• AI in Design Leadership: Become proficient and potentially lead the integration of AI tools into creative workflows, a rapidly growing and in-demand skill set.
• Design System Development: Gain experience in building and managing design systems, a key component of scalable design operations.
• Cross-functional Skill Development: Broaden understanding of marketing strategy, user analytics, and localization by working closely with various teams.
• Potential for Team Lead: As the creative function grows, there could be opportunities to lead a small team of designers or specialize in a particular area like paid media creative or brand visualization.

📝 Enhancement Note: The growth path for this role is strongly tied to the evolving landscape of digital marketing and AI in creative production. Developing expertise in performance creative, AI tools, and design systems will position the candidate for significant career advancement within marketing operations or creative leadership.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed workforce with no central physical office for this specific role. Office Location(s): TransferGo has offices across Europe and the UK, but this role is specified as remote, meaning the employee can be based anywhere, subject to potential tax or employment law considerations for their location.

Workspace Context:

• Distributed Collaboration: The work environment is digital-first, relying heavily on online collaboration tools and asynchronous communication.
• Tech Stack Focus: Access to and proficiency with a robust suite of digital design, project management, and communication tools is essential.
• Autonomy and Self-Management: Remote work requires a high degree of self-discipline, time management, and proactive communication to stay aligned with team goals and project deadlines.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, but the remote nature typically offers flexibility in managing the workday, as long as core collaboration hours and project deadlines are met.

📝 Enhancement Note: The fully remote nature of this role is a significant factor. Candidates should be comfortable with asynchronous communication, self-management, and utilizing digital tools to maintain connection and productivity within a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio by the recruitment team to assess basic qualifications and design aesthetic.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, understanding of AI tools, and how you approach performance creative.
• Design Challenge/Portfolio Review: A practical exercise or in-depth review of your portfolio, focusing on specific examples relevant to the role's responsibilities (e.g., AI integration, campaign design, design systems). This may involve presenting case studies.
• Cross-functional Interview: Potentially an interview with team members from marketing or product to assess collaboration skills and cultural fit.
• Final Interview/Offer: A final discussion, potentially with senior leadership, to confirm fit and extend an offer.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've used AI tools. Detail the prompt engineering, iteration process, and how AI enhanced your output or efficiency.
• Demonstrate Performance Impact: For campaign-related work, include metrics or qualitative results if possible. Explain how your design choices contributed to campaign goals.
• Showcase Design Systems: If you have experience with design systems, present them clearly. Explain their structure, benefits, and how they ensure consistency and speed.
• Variety and Relevance: Ensure your portfolio includes examples for social media, digital ads, and landing pages. Tailor your presentation to highlight the most relevant work for TransferGo's fintech context.
• Storytelling: For each project, briefly explain the brief, your process, the challenges, your solutions, and the outcome. Focus on your role and contribution.

Challenge Preparation:

• AI Tool Familiarity: Be prepared to discuss your experience with specific AI design tools and how you envision using them in a marketing context.
• Design Optimization: Practice articulating how you analyze performance data and user feedback to iterate and improve creative assets.
• Brand Consistency: Be ready to discuss strategies for maintaining brand consistency across diverse digital channels and markets.
• Collaboration Scenarios: Think about how you would collaborate with marketing managers and product teams to ensure designs meet strategic objectives.

📝 Enhancement Note: The interview process will likely place a strong emphasis on your portfolio and practical design skills, particularly in relation to AI tools and performance marketing. Be prepared to talk through your process, demonstrate your problem-solving abilities, and articulate the impact of your work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development.
• Adobe Creative Suite:
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: Potentially for presentations or more complex layout-based assets.
• AI Design Tools: MidJourney, Runway, Adobe Firefly, Stable Diffusion – proficiency or hands-on experience is a key requirement.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers like Meta Ads Manager) to understand user behavior and campaign performance data for design optimization.
• Experience with A/B testing tools or methodologies to inform design iterations.

CRM & Automation:

• While not a primary focus for this role, an understanding of how creative assets are deployed through marketing automation platforms or CRM-driven campaigns can be beneficial.

📝 Enhancement Note: Mastery of Figma and the Adobe Suite is non-negotiable. The explicit requirement for AI design tool experience is a significant differentiator. Candidates should be ready to discuss their proficiency and workflow integration with these specific tools.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to TransferGo's mission of making financial services fairer for migrants, translating into purpose-driven work.
• Efficiency & Scalability: A focus on building processes and using tools (like AI and design systems) that enable efficient and scalable creative production.
• Data-Informed: A culture that values data analysis and user insights to guide decision-making and optimize creative output.
• Collaboration & Inclusivity: Emphasis on teamwork, mutual respect, and embracing diversity from all backgrounds.
• Continuous Improvement: An agile mindset that encourages learning, adaptation, and ongoing optimization of both creative work and processes.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing campaign managers, performance marketers, content creators, and potentially product teams.
• Feedback-Oriented: A culture that encourages constructive feedback exchange to refine creative work and processes.
• Knowledge Sharing: Encouragement to share best practices, insights from AI tools, and learnings from performance data to benefit the wider team.

📝 Enhancement Note: The company values align with a modern, growth-focused tech environment. Candidates should be prepared to demonstrate how they embody these values through their work, collaboration style, and approach to problem-solving, particularly in the context of scaling creative operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast pace of AI tool development and integrating new capabilities effectively into workflows.
• Balancing AI Efficiency with Brand Integrity: Ensuring that AI-generated assets maintain brand quality, tone, and legal compliance.
• Data Interpretation for Design: Translating complex user behavior and A/B test data into actionable design improvements.
• Scaling Creative Across Markets: Adapting visual content for diverse cultural nuances and languages while maintaining brand consistency.
• Establishing New Processes: As a new role, there's an opportunity and challenge in defining and refining the creative production processes, including AI integration.

Learning & Development Opportunities:

• AI Design Mastery: Deepen expertise in generative AI for creative applications, becoming a go-to resource for the company.
• Performance Marketing Creative: Gain specialized knowledge in designing visuals that directly impact key marketing metrics and ROI.
• Design System Architecture: Contribute to or lead the development of comprehensive design systems for enhanced operational efficiency.
• Fintech Industry Insights: Develop an understanding of the unique design and marketing challenges within the fintech sector.
• Cross-functional Exposure: Broaden skills by working closely with marketing strategy, analytics, and product development teams.

📝 Enhancement Note: This role offers significant opportunities for professional growth in highly sought-after areas like AI-driven design and performance marketing creative. Successfully navigating the challenges will be key to unlocking these growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools in a design project, from ideation to final output. What are the benefits and limitations you've encountered?"
• "How do you approach translating performance data or A/B test results into design optimizations for digital ad campaigns or landing pages?"
• "Walk us through a time you built or contributed to a design system. What was your process, and what impact did it have on efficiency or consistency?"
• "How do you ensure brand consistency across multiple channels, languages, and markets, especially when leveraging AI or rapid prototyping?"
• "Describe your collaboration process with marketing or product teams. How do you ensure creative aligns with business objectives and user needs?"

Company & Culture Questions:

• "What interests you about TransferGo's mission and the fintech industry?"
• "How do you see your role contributing to TransferGo's growth and its mission to serve migrants?"
• "How do you stay updated on the latest trends in digital design and AI technology?"
• "Describe your ideal remote work environment and how you maintain productivity and collaboration in such a setting."

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., AI-assisted, Performance Campaigns, Design Systems) or by client/campaign.
• Narrative: For each key piece, tell a story: the objective, your role, the process (especially AI integration), the challenges, the solution, and the outcome (quantify if possible).
• AI Showcase: Dedicate a section or highlight specific projects that clearly demonstrate your AI design capabilities. Explain your prompts, iteration, and how AI helped achieve the final result.
• Data-Driven Examples: If presenting campaign work, explain how data informed your design decisions or how the design performed.
• Conciseness: Be prepared to present your strongest, most relevant work efficiently. Focus on quality over quantity.

📝 Enhancement Note: Be ready to discuss your practical experience with AI tools and how you apply data to your design process. Your portfolio presentation should clearly articulate your operational approach to creative production, not just your aesthetic talent.

📌 Application Steps

To apply for this operations-focused digital graphic designer position:

• Submit your application through the Greenhouse platform.
• Portfolio Customization: Ensure your portfolio prominently features digital design work relevant to marketing campaigns, social media, and ads. Critically, include clear examples or a case study showcasing your use of AI design tools and how you've optimized designs based on performance data.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Digital Design," "AI Tools," "Figma," "Adobe Creative Suite," "Performance Campaigns," "Design Systems," and "Scalable Creative Production." Quantify achievements wherever possible.
• Interview Preparation: Practice articulating your design process, your experience with AI tools, and your approach to data-driven optimization. Prepare to walk through your portfolio with a focus on the operational aspects of your work.
• Company Research: Familiarize yourself with TransferGo's mission, services, and recent marketing efforts. Understand their target audience and how design supports their business goals in the fintech space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.