Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Telia Company

Location: Helsinki, Uusimaa, Finland

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: December 01, 2025

Experience Level: Mid-Level (2-5 years inferred)

Remote Status: Hybrid (Remote OK, with implied office presence for collaboration)

🚀 Role Summary

• Spearhead the design and implementation of impactful digital advertising campaigns across paid and owned media channels, driving brand visibility and consumer engagement.

• Develop comprehensive visual solutions that maintain strict brand consistency while prioritizing a strong, data-driven customer perspective across all digital touchpoints.

• Collaborate cross-functionally with content creators, marketing specialists, and other creative professionals to conceptualize and execute multi-channel marketing initiatives.

• Leverage a deep understanding of digital design conventions and modern tools to produce high-quality creative assets that accelerate Telia's brand and consumer business growth objectives.

📝 Enhancement Note: The role is positioned within a "Content & Creatives" team, suggesting a focus on creative production that directly supports marketing and consumer business growth. The emphasis on "data-driven customer experience" and "impactful, multi-channel content" indicates a need for operational efficiency and strategic thinking in creative execution, aligning it with marketing operations principles. The inferred experience level of 2-5 years suggests a mid-level role with significant creative responsibility but also a requirement for independent work and some project management capabilities.

📈 Primary Responsibilities

• Design and execute digital advertising assets for diverse online platforms, including websites, online stores, self-service platforms, social media, and digital advertising networks (e.g., DOOH).

• Conceptualize and produce comprehensive visual solutions that align with brand guidelines, campaign objectives, and target audience needs across various digital channels.

• Collaborate with marketing specialists, content creators, and other stakeholders to ensure seamless integration of creative assets into multi-channel campaigns.

• Manage production workflows and timelines effectively to deliver high-quality creative output under time pressure, ensuring adherence to deadlines.

• Continuously explore and implement innovative design techniques and tools, including an open-minded approach to Generative AI, to enhance creative output and marketing efficiency.

• Contribute to the optimization of marketing production processes, identifying opportunities for streamlining workflows and improving efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency. The mention of "streamline marketing production" and "identify new opportunities" points towards a proactive role in process improvement within the creative function, a key aspect of marketing operations. The requirement to work with "digital channels and advertising" and "their requirements" emphasizes the need for an understanding of technical specifications and platform nuances, crucial for effective digital campaign execution.

🎓 Skills & Qualifications

Education:

Experience:

• Demonstrated professional experience as a Digital Graphic Designer, Production Designer, or similar role, with a proven track record in creating effective digital assets.

Required Skills:

• Digital Design Proficiency: Expertise in designing for digital channels, understanding their unique conventions and requirements (websites, social media, digital advertising, etc.).

• Adobe Creative Cloud Mastery: Comprehensive skills in essential Adobe Creative Suite applications (e.g., Photoshop, Illustrator, InDesign), with the ability to produce professional-grade visual assets.

• Cross-Functional Collaboration: Proven ability to work effectively with diverse teams, including marketers, content creators, and technical specialists, fostering a cooperative and productive environment.

• Brand Consistency Management: Skill in conceptualizing and executing visual solutions that strictly adhere to brand guidelines and maintain a unified brand identity across all platforms.

• Customer-Centric Design: Ability to develop creative assets that resonate with the target audience, informed by a strong understanding of the customer perspective and user experience principles.

• Time Management & Efficiency: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver high-quality work within tight deadlines and under time pressure.

• Proactive & Self-Driven: A proactive mindset with a strong sense of ownership, capable of identifying opportunities, taking initiative, and driving tasks to completion with minimal supervision.

Preferred Skills:

• Creative & Project Management Tools: Familiarity with tools such as Bannerflow, Smartly, DCO (Dynamic Creative Optimization) tools, and Asana for campaign management and asset creation.

• Content Creation Aptitude: Ability to produce concise and effective short-form text content to complement visual designs.

• Generative AI Exploration: A positive and curious attitude towards leveraging Generative AI technologies within the design process to explore new creative possibilities and enhance efficiency.

📝 Enhancement Note: The "Preferred Skills" section indicates a strong preference for candidates who are not only technically proficient but also adaptable and forward-thinking, particularly regarding new technologies like Generative AI and familiarity with specific MarTech/AdTech tools used in digital campaign production and management. This suggests the company values innovation and efficiency in its creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Campaign Showcase: A curated selection of digital advertising campaigns designed for various online channels (websites, social media, programmatic ads), demonstrating understanding of platform-specific requirements and effective visual communication.

• Brand Consistency Examples: Visual examples that clearly illustrate your ability to maintain brand integrity across multiple assets and campaigns, showcasing adherence to brand guidelines.

• Workflow Efficiency Demonstrations: Case studies or examples that highlight how you've streamlined creative production processes, optimized workflows, or improved efficiency in past roles.

• Customer-Centric Design Projects: Projects that demonstrate an understanding of target audiences and how design choices were made to enhance customer experience and engagement.

Process Documentation:

• The ability to document and articulate the design process for campaign assets, from initial concept through to final delivery, emphasizing efficiency and quality control.

• Demonstrate understanding of how creative production processes integrate with broader marketing campaign execution and performance tracking.

📝 Enhancement Note: For a Digital Graphic Designer role with an operations focus, a portfolio should not just showcase finished products but also the thought process and efficiency behind them. Highlighting how designs were optimized for specific digital channels, how brand consistency was maintained systematically, and any contributions to workflow improvements would be highly valued. Including examples of using tools like Asana or demonstrating familiarity with DCO processes would strengthen the application.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: The possibility to work remotely, potentially even from abroad, offering significant work-life balance and global flexibility.

• Growth Opportunities: Access to continuous learning and development programs, including opportunities to expand skills in marketing, brand management, communication, and data analysis.

• Comprehensive Employee Benefits: A package of benefits designed to support employee well-being and professional growth, specifics to be detailed during the hiring process.

• Modern Tools & Technology: Provision of modern, up-to-date tools and technology to facilitate efficient and effective creative work.

• Impactful Projects: The chance to contribute to large-scale, meaningful projects that drive change and build a sustainable, inclusive world.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week, with a flexible approach that accommodates remote work and potentially allows for managing workload effectively under time pressure.

📝 Enhancement Note: The salary estimate is based on general market data for Helsinki, Finland, for a mid-level Digital Graphic Designer. Actual compensation may vary based on specific experience, portfolio strength, and negotiation. The benefits highlight a strong emphasis on work-life balance, continuous professional development, and modern work environments, which are attractive to operations-minded professionals seeking growth and flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications & Technology. Telia Company is a leading telecommunications operator and climate leader in the Nordics and Baltics, involved in large-scale, impactful projects related to connectivity and sustainability.

Company Size: Approximately 15,000 employees across the Nordics and Baltics. This large size suggests a structured organization with established processes but also opportunities for specialized teams and career progression.

Founded: Telia Company has a long history, with its roots tracing back to the mid-19th century, evolving through mergers and acquisitions to become a modern telecommunications giant. This history implies a stable, established organization with a forward-looking vision.

Team Structure:

• The role reports to Aija Rainio, Head of Content & Creatives, indicating a position within a dedicated creative and content production unit.

• The team is described as "supportive" and "forward-thinking," focused on creating "impactful, multi-channel content."

Methodology:

• Data-Driven Customer Experience: A core focus is delivering an exceptional, data-driven customer experience, implying that creative decisions are informed by analytics and insights.

• Agile & Iterative: The mention of "streamline marketing production" and "develop ways of working" suggests an iterative approach to creative processes, open to improvement and adaptation.

• Brand & Business Growth Focus: The team's objective is to accelerate Telia’s brand and consumer business growth, meaning creative output is directly tied to measurable business outcomes.

Company Website: https://www.teliacompany.com/

📝 Enhancement Note: Telia's positioning as a "Climate Leader" and its focus on "sustainable, inclusive world" suggest a company culture that values responsibility and forward-thinking initiatives. For an operations role, this translates to an environment that likely embraces process efficiency, ethical considerations, and long-term strategic planning in creative output. The emphasis on data-driven approaches aligns well with operations professionals who prioritize measurable results.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Graphic Designer. This role is suited for individuals with 2-5 years of experience who can work independently on design tasks, contribute to campaign strategy from a visual perspective, and manage production workflows with a degree of autonomy.

Reporting Structure: Reports directly to the Head of Content & Creatives, providing a clear line of communication and opportunity for direct mentorship and exposure to leadership priorities.

Operations Impact: The role's impact is directly tied to accelerating Telia's brand and consumer business growth through effective, data-driven creative content. This means the designer will contribute to measurable outcomes such as campaign performance, customer engagement, and brand perception.

Growth Opportunities:

• Skill Development in Marketing & Data: Opportunities to learn and grow in areas beyond pure design, including marketing strategy, brand management, communication principles, and data analysis, fostering a more holistic understanding of marketing operations.

• Cross-Functional Project Leadership: Potential to take on more responsibility in leading visual aspects of larger, multi-channel campaigns, requiring coordination and strategic input.

• Specialization in Digital Advertising & AI: Deepen expertise in specific digital advertising formats, DCO tools, and emerging areas like Generative AI in design, positioning for future roles in creative technology and innovation.

• Career Progression: Potential to advance into senior designer roles, creative lead positions, or transition into related operations roles within marketing or creative production management.

📝 Enhancement Note: The growth opportunities are framed not just around design skills but also around broader marketing and data competencies. This is a significant indicator for operations professionals, suggesting that Telia values well-rounded individuals who can contribute to strategic marketing initiatives and understand the operational impact of creative work. The emphasis on learning and development aligns with a culture that supports career progression within the operations and marketing spectrum.

🌐 Work Environment

Office Type: Hybrid. While remote work is an option, the description implies a collaborative environment where interaction with specialists is valued. This suggests a modern office space designed for collaboration, with potential for hot-desking or flexible workspace arrangements.

Office Location(s): Helsinki, Finland. This location offers a vibrant business environment within a technologically advanced Nordic capital.

Workspace Context:

• Collaborative Atmosphere: The team is described as supportive, fostering an environment where cross-functional collaboration is key. This means designers will likely engage in brainstorming sessions, feedback loops, and joint project planning.

• Access to Modern Tools: Employees are provided with "modern tools," indicating a commitment to equipping the team with the latest technology and software necessary for efficient and high-quality creative production.

• Team Interaction: Regular interaction with various specialists (content, marketing, data) provides opportunities for knowledge sharing, skill development, and understanding diverse perspectives within the marketing ecosystem.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) with the flexibility of remote work. This schedule allows for dedicated focus on design tasks while accommodating personal needs and potentially enabling extended periods of focused work or international remote working.

📝 Enhancement Note: The hybrid nature of the work environment suggests a balance between individual focused work and collaborative team engagement. For operations roles, this means adaptability to different work settings and the ability to maintain productivity and communication regardless of location. The emphasis on modern tools also points to an environment that supports efficient digital workflows.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess foundational design skills, relevant experience, and alignment with basic requirements.

• Skills Assessment/Creative Challenge: Potential for a practical exercise to evaluate design skills, understanding of digital channels, and ability to work under time pressure. This might involve creating a quick concept or adapting existing assets.

• Behavioral & Cultural Fit Interview: Discussion with Aija Rainio (Head of Content & Creatives) and potentially other team members to assess collaboration style, proactive attitude, willingness to learn, and alignment with Telia's values and team culture. Questions will likely focus on problem-solving, handling pressure, and teamwork.

• Final Discussion/Offer: Likely a final conversation to discuss role specifics, benefits, and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest digital design projects that best showcase your skills in digital advertising, brand consistency, and creative problem-solving relevant to Telia's industry.

• Highlight Process & Impact: For each project, briefly explain the brief, your role, the tools used, the design decisions made (especially regarding customer perspective and brand adherence), and any quantifiable results or learnings. Emphasize efficiency improvements if applicable.

• Demonstrate Digital Channel Understanding: Ensure your portfolio clearly shows work tailored for specific digital platforms (web banners, social media ads, etc.) and how you adapted designs for each.

• Showcase Collaboration: If possible, include examples where you collaborated with teams or incorporated feedback, highlighting your ability to work with others.

• Consider AI Integration: If you have experience or ideas about using Generative AI in your design process, be prepared to discuss them positively.

Challenge Preparation:

• Understand Telia's Brand: Research Telia's current marketing campaigns, brand guidelines, and target audiences.

• Digital Ad Best Practices: Refresh your knowledge of best practices for various digital advertising formats and platforms.

• Time Management: Practice working efficiently to complete design tasks within a limited timeframe, simulating a real-world scenario.

• Articulate Creative Rationale: Be ready to clearly explain the "why" behind your design choices, linking them to objectives, audience, and brand.

📝 Enhancement Note: The application process for a creative role, especially one with operational undertones, will heavily rely on the portfolio. Candidates should focus on demonstrating not just aesthetic skill but also strategic thinking, adaptability, and an understanding of digital marketing operations. Highlighting efficiency and collaboration in portfolio examples will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including Photoshop, Illustrator, InDesign. Proficiency is a core requirement.

• Digital Design Platforms: Familiarity with tools for creating web banners, social media assets, and digital ad creatives.

• DCO Tools (Preferred): Experience with Dynamic Creative Optimization tools would be a significant advantage for personalized ad campaigns.

Analytics & Reporting:

CRM & Automation:

• Familiarity with project management tools like Asana is preferred, indicating a need for organized workflow management.

• Experience with marketing automation platforms or ad platforms (e.g., Smartly) can be advantageous for understanding campaign integration.

📝 Enhancement Note: The emphasis on Adobe Creative Cloud is standard. The preferred mention of DCO tools, Bannerflow, and Smartly points towards a sophisticated digital advertising production environment. Candidates who can demonstrate experience with these or similar tools will have a distinct advantage, showcasing their readiness for operational efficiency in creative execution.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A drive to "streamline marketing production" and work "under time pressure" indicates a strong emphasis on efficient processes and timely delivery.

• Collaboration & Teamwork: The team is described as "supportive," and collaboration with "different specialists" is a key requirement, highlighting the importance of a team-oriented approach.

• Continuous Learning & Growth: A willingness to "learn new things" and "develop ways of working" is valued, suggesting a culture that encourages professional development and adaptation.

• Proactivity & Ownership: Candidates are expected to be "self-driven," "proactive," and willing to "roll up their sleeves," emphasizing individual responsibility and initiative.

• Customer Focus: Delivering an "exceptional, data-driven customer experience" means that customer needs and perspectives are central to all creative output.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with various specialists, integrating creative efforts with broader marketing and business objectives.

• Feedback & Iteration: A culture that likely embraces feedback and iterative design processes, allowing for refinement and improvement of creative assets.

• Shared Goals: A collective focus on accelerating Telia's brand and consumer business growth, ensuring that all team members are working towards common objectives.

📝 Enhancement Note: The culture at Telia, as described, values a combination of individual drive and collaborative synergy. For operations professionals, this means understanding that while individual contribution is key, it must be integrated within a larger team structure and aligned with overarching business goals. The emphasis on data-driven decisions and continuous improvement is particularly relevant.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Production Demands: The role requires producing high-quality, innovative creative work while operating efficiently under tight deadlines and potentially high volumes of requests.

• Navigating Diverse Digital Channels: Staying current with the evolving requirements and best practices across a wide array of digital platforms (websites, social media, DOOH, etc.) can be challenging.

• Integrating New Technologies: Effectively incorporating emerging technologies like Generative AI into established workflows while maintaining brand integrity and quality requires adaptability and strategic thinking.

• Cross-Functional Alignment: Ensuring consistent brand messaging and design execution across multiple departments and campaign initiatives requires strong communication and stakeholder management skills.

Learning & Development Opportunities:

• Specialized Design Training: Deepen expertise in digital advertising design, DCO tools, and advanced creative software.

• Marketing Operations Acumen: Gain exposure to marketing strategy, campaign planning, data analytics, and performance measurement, broadening understanding of the broader marketing ecosystem.

• Generative AI Exploration: Hands-on experience and learning opportunities in applying AI tools to creative workflows, positioning for future roles in AI-driven design.

• Project Management Skills: Develop skills in managing complex creative projects, coordinating with multiple stakeholders, and improving production efficiency.

📝 Enhancement Note: The challenges presented are common in fast-paced creative operations environments. Telia's emphasis on learning and development provides a clear path for individuals to overcome these challenges by acquiring new skills and adapting to industry changes, particularly in digital technologies and marketing strategies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design under significant time pressure. How did you manage your workflow and ensure the quality of the final output?" (Focus on process, prioritization, and efficiency).

• "How do you ensure brand consistency across different digital channels and campaign assets?" (Discuss your approach to brand guidelines, asset management, and systematic checks).

• "Tell us about a project where you had to collaborate closely with non-designers (e.g., marketers, product managers). What was your approach to communication and ensuring alignment?" (Highlight communication skills, empathy, and ability to translate needs).

Company & Culture Questions:

• "What interests you about Telia Company and our mission to 'make better happen'?" (Research Telia's values, sustainability efforts, and recent campaigns).

• "How do you contribute to a supportive and collaborative team environment?" (Provide examples of teamwork, positive feedback, and knowledge sharing).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation with a clear introduction, followed by 2-3 key case studies. For each case study, outline the challenge, your solution (design process), and the outcome/impact.

• Quantify Where Possible: If you have metrics (e.g., improved CTR, engagement rates, efficiency gains in production), present them clearly.

• Explain Your Role & Process: Be specific about your contributions and the methodologies you employed. Highlight any process improvements or efficiency gains you contributed.

• Demonstrate Adaptability: Show how you tailored designs for different digital platforms and audiences, and be ready to discuss how you would approach a hypothetical Telia campaign.

• Enthusiasm for Innovation: Express excitement about leveraging new tools like Generative AI and discuss potential applications relevant to Telia's business.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational awareness – efficiency, collaboration, data-informed decisions, and adaptability. Frame your experiences and portfolio examples through the lens of solving business problems and contributing to growth, aligning with the operational objectives of the role.

📌 Application Steps

To apply for this operations-focused Digital Graphic Designer position:

• Submit your application through the provided link on the Telia careers portal.

• Portfolio Customization: Tailor your portfolio to prominently feature digital advertising campaigns, examples of maintaining brand consistency, and any projects showcasing workflow efficiency or creative process optimization. Select pieces that align with Telia's industry and brand.

• Resume Optimization: Update your resume to highlight keywords from the job description, such as "Digital Design," "Adobe Creative Cloud," "Digital Advertising," "Collaboration," "Production," "Efficiency," and "Brand Consistency." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your creative rationale, and discussing how you handle time pressure and collaboration. Prepare to discuss your portfolio in detail, focusing on impact and operational aspects.

• Company Research: Thoroughly research Telia Company, its brand, its mission, its sustainability initiatives, and recent marketing efforts. Understand their commitment to a "data-driven customer experience" and "making better happen."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.