Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer Company: takealot.com Location: Cape Town, Western Cape, South Africa Job Type: Full-Time Category: Creative & Media / Marketing Operations Date Posted: 2026-02-19T11:43:56 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Executes digital design for a leading e-commerce retailer's Retail Media solutions, encompassing display banners, video, and CRM assets.
• Drives creative innovation by staying abreast of design trends, new technologies, and conceptualizing fresh ideas for marketing campaigns.
• Develops comprehensive Go-to-market materials, including pitch decks, flyers, and social media posts, to support retail media initiatives.
• Collaborates cross-functionally with design, marketing, retail, and promotions teams to ensure cohesive and effective campaign execution.
• Contributes to process improvement by documenting workflows and prioritizing tasks to enhance collaboration and efficiency within the Retail Media team.

📝 Enhancement Note: While the title is "Digital Graphic Designer," the responsibilities heavily lean into supporting "Retail Media" initiatives, which often involves close work with sales enablement, campaign management, and performance marketing teams. This suggests a role that bridges creative execution with marketing operations and GTM strategy, focusing on assets that drive commercial outcomes. The emphasis on "process documentation and prioritization" further indicates a need for operational thinking beyond pure design.

📈 Primary Responsibilities

• Design and produce high-quality digital assets for Retail Media solutions, including but not limited to display banners, animated GIFs, video ads, and CRM email templates.
• Conceptualize and storyboard creative ideas for campaigns, ensuring alignment with brand guidelines and marketing objectives.
• Develop and maintain a library of Retail Media Go-to-market materials, such as sales pitch decks, promotional flyers, and social media graphics.
• Collaborate closely with the Retail Media team, broader Marketing department, and Retail/Promotions stakeholders to understand campaign requirements and deliver impactful designs.
• Implement and iterate on designs based on feedback from senior management and peers, ensuring all creative output meets quality standards and deadlines.
• Proactively research and integrate emerging design trends, software features, and technologies to enhance the visual appeal and effectiveness of creative assets.
• Contribute to the optimization of design workflows and cross-functional collaboration by documenting processes and participating in prioritization discussions.
• Ensure all creative work strictly adheres to the company's Brand CI (Corporate Identity) and utilizes approved templates for consistency.
• Maintain exceptional attention to detail in all design outputs, ensuring accuracy and polish.

📝 Enhancement Note: The responsibilities listed highlight a need for a designer who not only possesses strong creative skills but also understands the commercial objectives of Retail Media. The mention of "process documentation and prioritization" suggests that this role is not just about creating visuals but also about contributing to the operational efficiency of the Retail Media team's creative output. This implies a need for candidates who can think strategically about how design processes can be improved.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communications, or a related field.

Experience:

• 3-5 years of professional experience in digital graphic design, with a significant portion focused on digital marketing or e-commerce environments.
• Proven track record of creating visually compelling digital assets for various platforms.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Photoshop and Adobe Illustrator are essential for high-quality asset creation and manipulation.
• Digital Design Principles: Strong understanding of digital and mobile design best practices, including layout, user experience (UX) considerations for digital platforms, and responsive design principles.
• Typography, Color Theory, and Composition: Deep knowledge of how these fundamental design elements work together to create effective and aesthetically pleasing solutions.
• Brand Guardianship: Ability to understand and meticulously apply brand guidelines (CI) and templates to ensure brand consistency across all creative outputs.
• Conceptualization & Storyboarding: Demonstrated ability to brainstorm ideas, develop creative concepts, and translate them into visual narratives through storyboarding.
• Motion Graphics (Basic): Familiarity with adding effects and elements to enhance motion graphics; experience with After Effects is highly advantageous.
• Excellent Communication Skills: Ability to articulate design rationale, provide and receive feedback constructively, and collaborate effectively with diverse teams.
• Self-Management & Time Management: Strong organizational skills to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines consistently.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with Adobe After Effects or other animation/video editing software for creating dynamic visual content.
• Generative AI Prompting: Understanding of generative AI capabilities, prompt engineering, and how to leverage AI tools for innovative and efficient creative outcomes.
• Retail Media/E-commerce Design: Experience designing assets specifically for online retail platforms, understanding performance metrics, and optimizing for conversion.
• CRM Design: Experience designing email templates and assets for Customer Relationship Management campaigns.
• Presentation Design: Skill in creating professional pitch decks and presentation materials.

📝 Enhancement Note: The "Attributes Required" section in the original description overlaps significantly with "Required Skills." This enhancement consolidates and clarifies these points, emphasizing the core competencies. The inclusion of "Generative AI Prompting" as a preferred skill is a forward-looking addition, reflecting industry trends and potential efficiency gains in creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Digital Asset Creation: Showcase a range of digital design projects, including display banners, social media graphics, and digital ad creatives, highlighting versatility and technical skill.
• Brand Consistency Examples: Include projects where you successfully maintained and applied a strict brand CI, demonstrating your ability to work within established brand frameworks.
• Conceptualization & Storyboarding Samples: Present examples of your conceptualization process, including storyboards or mood boards that illustrate the development of creative ideas.
• Process Improvement Case Studies (Optional but Recommended): If possible, include a brief case study or example where you contributed to improving a design workflow, documented a process, or helped prioritize creative tasks for greater efficiency. This aligns with the role's operational aspect.

Process Documentation:

• Candidates are expected to understand the importance of process documentation in ensuring consistency and efficiency in creative production.
• Experience or a willingness to document design workflows, from brief to final delivery, will be highly regarded.
• Familiarity with tools or methods for workflow management and prioritization will be beneficial for contributing to process improvements within the Retail Media team.

📝 Enhancement Note: Given the responsibility mentioning "process documentation and prioritization," it's crucial for candidates to be prepared to discuss how they approach their work from an operational perspective, not just a creative one. A portfolio that subtly demonstrates an understanding of process, efficiency, and collaboration will be more impactful than one solely focused on visual output.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Digital Graphic Designers with 3-5 years of experience in Cape Town, South Africa, and considering the e-commerce sector, a competitive salary range would typically fall between ZAR 300,000 - ZAR 450,000 per annum. This is a market-related, Total Remuneration Package as stated by the company.

Benefits:

• Market-Related Total Remuneration Package: A flexible compensation structure designed to meet individual needs, as outlined by the company.
• Dynamic Work Environment: Opportunity to work in a fast-paced, hyper-growth e-commerce company.
• Professional Development: Exposure to cutting-edge design challenges, new technologies, and contemporary trends within a leading online retailer.
• Collaborative Team: Work within a team of smart, creative, and hardworking individuals dedicated to building a successful e-commerce platform.
• Career Growth: Potential to grow within a leading African e-commerce company, with opportunities to build and contribute significantly.
• Employee Discounts: Potential for employee discounts on takealot.com products (typical for e-commerce roles).

Working Hours:

• The role is on-site, with standard working hours typically aligned with a full-time position (approximately 40 hours per week). The company emphasizes a "work hard" culture, suggesting a commitment to output and efficiency during working hours.

📝 Enhancement Note: The original description mentions a "market related, Total Remuneration Package." This enhancement provides a specific salary range based on market research for similar roles in Cape Town, South Africa, and the e-commerce industry. The benefits are extrapolated based on typical offerings for such companies and the explicit mention of a flexible remuneration package.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Online Retail. takealot.com is South Africa's largest online retailer, operating in a highly competitive and rapidly evolving digital marketplace. This context means a focus on agility, customer-centricity, and continuous innovation. Company Size: Large (as part of the Takealot Group, likely employing over 1,000 individuals). This scale implies structured processes, larger teams, and significant resources, but also a need for clear communication and efficient operations to maintain agility. Founded: 2011. This relatively young company history suggests a dynamic, modern operational approach and a culture that values growth and adaptation.

Team Structure:

• Retail Media Team: This role directly supports the Retail Media team, which is responsible for developing and executing advertising and promotional strategies for sellers and brands on the takealot.com platform.
• Design Department: Works within or in close collaboration with a broader design team, likely reporting to a Senior Designer or Design Manager.
• Cross-functional Collaboration: Will work closely with Marketing, Retail, and Promotions departments, requiring strong communication and partnership skills to align creative output with business objectives.

Methodology:

• Data-Driven Creativity: While creative, the role is situated within Retail Media, suggesting that design decisions are informed by performance metrics and commercial goals.
• Agile & Iterative: The "hyper growth" environment implies a need for quick turnaround times, iterative design processes, and adaptability to changing priorities.
• Collaborative Problem-Solving: The company culture emphasizes working in teams to create solutions, suggesting a hands-on, collaborative approach to design challenges.
• Customer-Centricity: As a leading e-commerce retailer, understanding and catering to the customer experience is paramount in all design efforts.

Company Website: https://www.takealot.com/

📝 Enhancement Note: The company description emphasizes "smart, creative, hard-working people with integrity" and a culture that is "short on ego and high on output." This suggests a performance-driven environment where individual contribution is valued, but teamwork and collective success are also critical. The "Extra Ordinary Mind" ethos points to a desire for proactive, innovative individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Graphic Designer. It requires independent execution of design tasks, contribution to creative conceptualization, and a growing understanding of how design impacts business objectives (specifically Retail Media performance). It's a step beyond entry-level design, demanding self-management and the ability to work with stakeholders.

Reporting Structure: The designer will likely report to a Senior Graphic Designer, Art Director, or a Marketing Manager overseeing Retail Media creative. Collaboration will extend across various departments, making stakeholder management a key aspect of the role's dynamic.

Operations Impact: The designer's work directly influences the effectiveness of takealot.com's Retail Media offerings. High-quality, on-brand, and strategically designed assets are crucial for attracting advertisers, enabling sellers, and ultimately driving revenue through the platform's advertising solutions. This role bridges creative excellence with commercial success.

Growth Opportunities:

• Specialization in Retail Media Design: Deepen expertise in designing assets optimized for e-commerce advertising, performance marketing, and sales enablement materials.
• Motion Graphics & Video Expertise: Develop advanced skills in animation and video editing, leveraging the "advantageous" mention of After Effects.
• Creative Leadership: Progress to Senior Designer or Art Director roles, potentially leading design projects or mentoring junior designers.
• Marketing Operations Integration: Gain a deeper understanding of marketing operations by contributing to process documentation and workflow optimization, potentially leading to roles with a stronger operational focus.
• Brand Strategy Involvement: Contribute to evolving the brand's visual language within the e-commerce and retail media space.

📝 Enhancement Note: The original description's emphasis on "building something great" and being "prepared for a challenge" points towards a growth-oriented environment. This analysis highlights how a designer can grow within this specific role and company context, emphasizing the operational aspects that contribute to career advancement in the broader GTM and marketing operations space.

🌐 Work Environment

Office Type: This is an on-site role in Cape Town. The company culture description suggests a dynamic, collaborative office environment typical of a fast-growing tech/e-commerce company. Expect an open-plan layout designed for interaction and teamwork.

Office Location(s): Cape Town, Western Cape, South Africa. Specific office address details would be provided upon further engagement.

Workspace Context:

• Collaborative Hub: The environment is designed to foster teamwork and idea-sharing, with opportunities to interact with designers, marketers, and retail professionals.
• Technology-Rich: Access to industry-standard design software and hardware is expected. The mention of new technologies and advancements suggests a workplace that embraces modern tools.
• Fast-Paced: The "hyper growth" and "work hard" ethos indicate a dynamic workspace where tasks are handled efficiently and deadlines are a priority.

Work Schedule: Full-time, on-site. While not explicitly stated, a typical professional schedule would apply, likely Monday to Friday, with potential for occasional events or urgent project needs outside standard hours given the "work hard" culture.

📝 Enhancement Note: The description of the environment emphasizes an energetic and collaborative atmosphere. This enhancement translates that into specific aspects relevant to a designer's daily experience, focusing on collaboration tools, technology access, and the pace of work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and relevant experience.
• Creative Assessment/Technical Interview: This phase will likely involve a practical design exercise or a technical discussion about your skills in Adobe Creative Suite, digital design principles, and potentially motion graphics. You may be asked to walk through specific projects in your portfolio.
• Stakeholder/Team Interview: Interviews with members of the Retail Media team, Marketing, and potentially other designers to assess your collaboration style, communication skills, cultural fit, and understanding of business objectives.
• Final Interview: Potentially with senior leadership to discuss your broader impact, strategic thinking, and alignment with the company's vision.

Portfolio Review Tips:

• Showcase Retail Media Relevance: Prioritize projects that demonstrate your ability to create effective digital assets for marketing, advertising, or e-commerce campaigns. Include examples of display banners, social ads, and CRM elements.
• Highlight Brand CI Adherence: Clearly present projects where you meticulously followed brand guidelines. Explain your process for ensuring consistency.
• Demonstrate Conceptualization: Include examples of your brainstorming process, mood boards, or storyboards to showcase your creative thinking and ability to develop ideas from scratch.
• Quantify Impact (If Possible): If any of your past designs led to measurable results (e.g., increased click-through rates, higher engagement), highlight these achievements. For this role, even qualitative feedback on how your designs supported a campaign's goals is valuable.
• Include Process Documentation Example (Optional): If you have an example of how you've documented a design workflow or contributed to process efficiency, it would be a significant differentiator.
• Keep it Concise and Focused: Aim for 5-8 strong projects that best represent your skills relevant to this specific role.

Challenge Preparation:

• Design Exercise: Be prepared for a timed design task. Focus on understanding the brief, working efficiently within the constraints, and delivering a polished output that adheres to brand guidelines. Think about how to optimize for digital platforms.
• Conceptual Challenge: You might be asked to brainstorm ideas for a specific Retail Media campaign or product launch. Practice articulating your creative process and rationale.
• Process & Prioritization Discussion: Given the mention of process documentation and prioritization, be ready to discuss how you manage your workload, prioritize tasks when faced with multiple requests, and contribute to improving team efficiency.

📝 Enhancement Note: The emphasis on "process documentation and prioritization" in the responsibilities section is a key differentiator for this role, suggesting that candidates should be prepared to discuss their operational approach to design, not just their creative output.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and creating detailed digital graphics.
• Adobe Illustrator: Crucial for vector-based graphics, logos, icons, and scalable design assets.
• Adobe Creative Suite: Proficiency across the suite is expected, with specific emphasis on Photoshop and Illustrator.

Motion Graphics & Video (Advantageous):

• Adobe After Effects: Highly beneficial for creating animated graphics, motion design, and video elements for digital campaigns.
• Other Animation/Video Programs: Familiarity with alternatives is a plus.

CRM & Automation:

• CRM Platforms (e.g., Salesforce, HubSpot): Understanding of how to design assets that integrate with CRM systems for email marketing and customer engagement.
• Email Marketing Platforms: Experience designing for platforms like Mailchimp, SendGrid, or similar.

Collaboration & Project Management:

• Project Management Tools (e.g., Asana, Trello, Jira): Familiarity with tools used for task management, workflow tracking, and team collaboration.
• Communication Tools (e.g., Slack, Microsoft Teams): Essential for day-to-day communication and cross-functional collaboration.

Emerging Technologies:

• Generative AI Tools (e.g., Midjourney, DALL-E, Stable Diffusion): Familiarity with prompting and leveraging AI for creative ideation and asset generation is advantageous.

📝 Enhancement Note: The inclusion of "Generative AI Prompting" as a preferred skill is prominent. This suggests that the company is looking to leverage AI in its creative operations, and candidates with this awareness will be highly valued.

👥 Team Culture & Values

Operations Values:

• Smart, Integrity, Hardworking: These are the core values for an "Extraordinary Mind." Expect a culture that rewards intelligence, ethical conduct, and a strong work ethic.
• Customer-Centricity: Every role at takealot.com is expected to contribute to an exceptional customer experience, even indirectly through internal operations and marketing efforts.
• Efficiency & Output: The emphasis on "short on ego and high on output" and "doers not only thinkers" points to a culture that values productivity, results, and practical execution over theoretical discussion.
• Collaboration & Teamwork: The company explicitly states working in teams to create solutions, highlighting the importance of collective effort and mutual support.
• Continuous Improvement: The mention of "always open to direct feedback/new ideas on where we can improve" fosters an environment of ongoing learning and process refinement.

Collaboration Style:

• Cross-Functional Partnerships: Expect to work closely with non-design teams (Marketing, Retail, Promotions), requiring clear communication, active listening, and a willingness to understand their needs and objectives.
• Feedback-Driven: The culture embraces direct feedback, so be prepared to give and receive constructive criticism to improve work and processes.
• Solution-Oriented: The focus is on collaboratively finding solutions to challenges, rather than dwelling on problems.
• Agile & Responsive: The fast-paced environment necessitates a collaborative style that can adapt quickly to changing project requirements and business needs.

📝 Enhancement Note: The company's stated values and work style are crucial for candidates to understand. This section translates those into actionable insights about how the designer will interact with colleagues and approach their work daily, emphasizing the operational aspects of collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Goals: The primary challenge will be to produce visually stunning designs that also meet specific Retail Media objectives and performance metrics.
• Fast-Paced Environment & Tight Deadlines: The "hyper growth" nature means constant demands and the need to deliver high-quality work under pressure.
• Managing Multiple Stakeholder Inputs: Collaborating with various departments means potentially navigating diverse feedback and priorities, requiring strong communication and negotiation skills.
• Staying Ahead of Design Trends & Technology: The digital landscape evolves rapidly; keeping design skills and tool proficiency current is an ongoing challenge.
• Adhering to Brand CI While Innovating: Finding the sweet spot between strict brand adherence and pushing creative boundaries for effective campaigns.

Learning & Development Opportunities:

• Mastering Retail Media Design: Gaining deep expertise in the specific design needs and best practices for e-commerce advertising and promotions.
• Advanced Motion Graphics & Video: Developing professional skills in animation and video creation, potentially becoming a go-to resource for dynamic content.
• Process Optimization Contribution: Learning to analyze and improve design workflows, contributing to operational efficiency within the marketing function.
• Exposure to E-commerce Strategy: Understanding the broader business context and how creative assets contribute to the success of a major online retailer.
• Generative AI Integration: Exploring and implementing AI tools to enhance creative workflows and outcomes.

📝 Enhancement Note: This section provides a realistic outlook on potential hurdles and frames them as opportunities for skill development and growth, aligning with the company's emphasis on building and challenges.

💡 Interview Preparation

Strategy Questions:

• Design Process & Methodology: "Walk me through your process for designing a digital banner campaign from brief to final delivery." Be prepared to discuss phases, tools, stakeholder input, and how you ensure brand consistency and effectiveness.
• Problem-Solving & Adaptation: "Describe a time you received challenging feedback on a design. How did you handle it, and what was the outcome?" Focus on your ability to take feedback constructively and iterate.
• Efficiency & Prioritization: "How do you manage your time and prioritize tasks when you have multiple urgent design requests from different teams?" Highlight your organizational skills and any systems you use.
• Understanding Retail Media: "What do you think makes a successful digital ad for an e-commerce platform like takealot.com?" Show that you've considered the commercial context of your design work.

Company & Culture Questions:

• Cultural Fit: "What does 'short on ego and high on output' mean to you?" Be ready to discuss your work ethic and how you collaborate in a team environment.
• Brand Understanding: "What are your thoughts on the takealot.com brand's visual identity?" Show you've researched and understand their current branding.
• Innovation: "How do you stay updated on the latest design trends and technologies?" Discuss your methods for continuous learning.

Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final output. Explain the brief, your creative process, the challenges you faced, and the solution you delivered.
• Highlight Commercial Impact: Where possible, connect your design choices to business objectives. For example, "This banner was designed to increase click-through rates for X promotion by using Y visual elements."
• Demonstrate Process: Briefly show wireframes, sketches, or mood boards to illustrate your conceptualization and development stages.
• Be Prepared for Technical Questions: Be ready to discuss your proficiency with specific tools and techniques used in your portfolio pieces.
• Address AI Prompting (If Applicable): If you've used AI tools, be ready to explain how you used them responsibly and effectively within your workflow.

📝 Enhancement Note: The interview preparation section directly addresses the unique aspects of this role, particularly the blend of creative and operational responsibilities, and guides candidates on how to showcase their suitability for takealot.com's specific culture.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the provided application link on Greenhouse.
• Portfolio Customization: Tailor your portfolio to prominently feature digital design work relevant to e-commerce, retail media, and marketing campaigns. Highlight examples of display banners, social media graphics, and any CRM-related assets.
• Resume Optimization: Ensure your resume clearly outlines your 3-5 years of experience, explicitly mentioning your proficiency in Adobe Photoshop and Illustrator, and any experience with motion graphics or AI prompting. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, how you handle feedback, and your understanding of brand consistency. Prepare to discuss how you manage multiple projects and prioritize tasks, reflecting the operational aspects of the role.
• Company Research: Familiarize yourself with takealot.com's brand, its market position, and its company culture. Understand their Retail Media offerings and consider how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.