Digital / Graphic Designer

📍 Job Overview

Job Title: Digital / Graphic Designer Company: Praktiker Location: Tavros, Attica, Greece Job Type: FULL_TIME Category: Marketing Operations / Creative Services Date Posted: 2025-09-17T10:21:36.101 Experience Level: Mid-Senior (2-5 years) Remote Status: On-site

🚀 Role Summary

• Develop and execute creative concepts for marketing campaigns and promotions across digital and print channels, aligning with overall marketing strategy.
• Produce high-quality visual assets for diverse online media, ensuring brand consistency and effective communication of marketing initiatives.
• Collaborate with marketing teams to translate strategic objectives into compelling visual narratives and user-centric designs.
• Maintain brand integrity and visual identity across all digital touchpoints, optimizing for engagement and conversion.

📝 Enhancement Note: While the role is titled "Digital / Graphic Designer," the responsibilities and context provided (marketing strategy implementation, digital media focus) suggest a strong alignment with a Marketing Operations function, particularly in its creative execution and campaign support aspects. The emphasis on improving daily lives and consumer experience indicates a consumer-facing retail environment where visual merchandising and digital marketing play a crucial role.

📈 Primary Responsibilities

• Conceptualize and design innovative layouts for new marketing campaigns, promotions, and product launches.
• Create a wide range of digital assets, including social media graphics, website banners, email templates, and ad creatives.
• Develop print collateral such as brochures, flyers, posters, and in-store signage, ensuring brand consistency and adherence to production specifications.
• Ensure the seamless implementation of a unified marketing strategy across all online media platforms and touchpoints.
• Collaborate with marketing managers and cross-functional teams to gather project requirements, provide design solutions, and iterate on creative concepts.
• Manage multiple design projects simultaneously, adhering to project timelines and delivering high-quality work within deadlines.
• Stay updated on industry trends, design best practices, and emerging technologies to continuously enhance creative output.

📝 Enhancement Note: The responsibilities highlight a need for not just creative execution but also strategic alignment with marketing goals, suggesting the designer will be involved in understanding campaign objectives and translating them into visual assets that drive engagement and support business initiatives.

🎓 Skills & Qualifications

Education:

• Degree in Graphic Design, Visual Communications, Marketing, or a related field.

Experience:

• Minimum of 2-3 years of professional work experience in digital and graphic design, preferably within a retail, e-commerce, or agency environment.
• Demonstrated experience in creating marketing collateral for both digital and print mediums.

Required Skills:

• Graphic Design Expertise: Proficient in creating visually appealing and effective designs for various marketing channels.
• Digital Design Proficiency: Skilled in designing for web, social media, email marketing, and digital advertising.
• Figma: Advanced user with a strong understanding of its collaborative and prototyping features.
• Adobe Creative Suite: Expert proficiency in Adobe Photoshop and Adobe Illustrator for image editing, illustration, and layout design.
• Marketing Strategy Alignment: Ability to understand and implement a common marketing strategy across all visual communications.
• Attention to Detail: Meticulous in ensuring accuracy, consistency, and quality in all design outputs.
• Teamwork & Collaboration: Ability to work effectively within a team environment and contribute to collaborative projects.
• Independent Work: Capable of managing tasks and projects autonomously with minimal supervision.

Preferred Skills:

• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).
• Familiarity with UI/UX principles and best practices for web and mobile design.
• Knowledge of print production processes and pre-press requirements.
• Experience with content management systems (CMS) and basic HTML/CSS.
• Understanding of SEO principles as they relate to digital content creation.

📝 Enhancement Note: The requirement for Figma, Photoshop, and Illustrator, along with a portfolio, points to a hands-on design role. The stated experience level suggests the candidate should be able to work independently on projects while also contributing to team efforts, indicating a mid-level position that may involve mentoring junior designers or taking ownership of specific campaign elements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Project Showcase: A curated collection of design projects demonstrating a strong understanding of visual hierarchy, typography, color theory, and layout principles across both digital and print media.
• Campaign Execution Examples: Specific examples of campaign or promotion designs, highlighting the evolution from concept to final asset, and ideally showcasing measurable impact or strategic alignment.
• Tool Proficiency Demonstration: Visual evidence of work created using Figma, Adobe Photoshop, and Adobe Illustrator, showcasing mastery of their respective functionalities.
• Brand Consistency Examples: Projects that illustrate the ability to maintain brand identity and apply a consistent visual language across multiple platforms and materials.
• Problem/Solution Presentation: Case studies within the portfolio that outline a design challenge faced and the creative solution implemented, explaining the rationale behind design decisions.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates are expected to be able to articulate their design process, including:
  • Creative Brief Interpretation: How they approach understanding and translating client or marketing briefs into design concepts.
  • Ideation and Sketching: Methods used for brainstorming and developing initial design ideas.
  • Digital Tool Workflow: Efficient use of design software for asset creation, iteration, and final output.
  • Feedback Integration: Processes for incorporating feedback from stakeholders and making revisions.
  • File Management and Delivery: Standards for organizing and delivering final design files for various applications (print, web, social).

📝 Enhancement Note: The explicit requirement for a portfolio, combined with the need to implement a common marketing strategy, implies that candidates should present work that shows not just aesthetic appeal but also strategic thinking and effective communication of marketing messages. The portfolio is the primary tool for assessing the candidate's ability to meet the core responsibilities.

💵 Compensation & Benefits

Salary Range:

• Given the location in Tavros, Attica, Greece, and the experience level (2-5 years), a competitive annual salary range for a Digital/Graphic Designer would typically fall between €18,000 and €28,000. This estimate is based on industry benchmarks for similar roles in Greece, considering the cost of living and typical compensation structures for creative professionals in retail environments.

Benefits:

• Competitive Remuneration: Base salary is competitive within the Greek market.
• Dynamic Bonus Scheme: Performance-based bonuses tied to individual or company achievements, potentially linked to campaign success or sales targets.
• Private Hospital Coverage Program: Comprehensive health insurance providing access to private healthcare facilities.
• Discounts for Purchases from Our Stores: Employee discounts on Praktiker's wide range of products for home, garden, and DIY.
• Wellbeing, CSR and Fun Activities: Company-sponsored programs focused on employee health, corporate social responsibility initiatives, and team-building events.
• Continuous Opportunities for Development: Access to training, workshops, and career advancement programs within the organization.

Working Hours:

• Standard full-time working hours, likely aligning with typical business operations in Greece (e.g., 40 hours per week, potentially with flexible start/end times within operational needs). The role is described as "On-site," implying fixed working hours at the company's Tavros location.

📝 Enhancement Note: The benefits package is robust, emphasizing not only financial compensation but also employee well-being, professional growth, and perks relevant to the retail industry. The "Dynamic Bonus Scheme" suggests that performance is recognized and rewarded, which is common for roles contributing directly to marketing success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Home Improvement, Home Goods, DIY) Company Size: While not explicitly stated, Praktiker Hellas is a significant retail player, suggesting a medium to large-sized organization with established operations. LinkedIn data for Praktiker Hellas typically shows a headcount in the range of 1000-5000 employees. Founded: Praktiker has a long history in Greece, established in 1996, indicating a stable and experienced market presence.

Team Structure:

• The Digital/Graphic Designer is likely part of the Marketing department, working closely with marketing managers, content specialists, and other creative professionals.
• Reporting structure would typically be to a Marketing Manager or Head of Marketing, with potential collaboration with e-commerce, sales, and product teams.
• Cross-functional collaboration is expected with teams responsible for campaign planning, digital advertising, social media management, and potentially merchandising.

Methodology:

• Data-Driven Creativity: While creative, the role emphasizes implementing a "common marketing strategy," suggesting that design decisions are informed by campaign goals, target audience insights, and performance metrics.
• Collaborative Workflow: The company culture values teamwork and fresh ideas, indicating an open environment for brainstorming, feedback, and shared project ownership.
• Customer-Centric Approach: The mission to improve daily lives and provide an equal consumer experience highlights a focus on understanding and meeting customer needs through effective communication and product offerings.

Company Website: praktiker.gr

📝 Enhancement Note: Praktiker Hellas operates within the competitive home improvement and DIY retail sector, where effective visual communication is key to attracting and retaining customers. The company's mission and values suggest a culture that encourages innovation and employee contribution, aligning with the need for a dynamic designer who can bring fresh ideas to life.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is positioned as a key contributor within the marketing function, responsible for executing a significant portion of the company's visual creative output. The expectation of 2-3 years of experience suggests a level beyond entry-level, requiring a degree of autonomy and design expertise.

Reporting Structure: Typically reports to a Marketing Manager or a Creative Lead within the marketing department. This position acts as a crucial link between marketing strategy and visual execution.

Operations Impact: The Digital/Graphic Designer's work directly impacts Praktiker's brand perception, customer engagement, and ultimately, sales. High-quality, strategically aligned visual assets are essential for driving traffic to online platforms, communicating promotions effectively, and enhancing the overall customer journey in a retail environment. Their output influences brand consistency across all touchpoints, critical for a consumer-facing brand like Praktiker.

Growth Opportunities:

• Senior Designer/Art Director: Progression to a more senior role with increased responsibility for creative direction, campaign concepting, and potentially leading design projects or a small team.
• Specialization: Opportunity to specialize in areas like UI/UX design, motion graphics, or digital campaign management, depending on evolving business needs and individual interests.
• Marketing Management: With strong strategic understanding and performance, a path into broader marketing roles could be possible, leveraging design skills for strategic planning.
• Continuous Learning: Access to internal and external training programs, workshops, and potentially industry conferences to stay abreast of design trends and software advancements.

📝 Enhancement Note: The emphasis on "Continuous Opportunities for Development" suggests that Praktiker invests in its employees' growth. For a designer, this could mean opportunities to expand their technical skill set, take on more strategic creative responsibilities, and potentially move into leadership roles within the marketing or creative functions.

🌐 Work Environment

Office Type: The role is listed as "TELECOMMUTE" with a primary location in Tavros, Attica, Greece. However, the "ai_work_arrangement" is "On-site," and the description emphasizes teamwork and a dynamic work environment. This suggests that while remote work might be a possibility or a consideration, the core expectation is likely an on-site presence, or at least a hybrid model where on-site collaboration is valued.

Office Location(s): Tavros, Attica, Greece. This is a well-established commercial and industrial area within the Athens metropolitan region, likely offering convenient access for employees living in the surrounding areas.

Workspace Context:

• Collaborative Hub: The emphasis on teamwork and fresh ideas suggests a workspace designed to foster collaboration, with shared creative spaces and regular team meetings.
• Technology-Rich: As a modern retail company, Praktiker likely provides employees with up-to-date hardware and software, including the necessary design tools (Figma, Adobe Suite) and potentially access to project management or digital asset management systems.
• Team Interaction: Opportunities for direct interaction with marketing professionals, campaign managers, and other creative team members to ensure alignment and effective project execution.

Work Schedule: Full-time, expected to align with standard business hours in Greece. Flexibility might be available regarding start and end times, but core hours for team collaboration and project work would likely be expected.

📝 Enhancement Note: The conflicting information between "TELECOMMUTE" and "On-site" suggests a potential nuance. It might mean the company is open to remote candidates who are willing to relocate or travel for key meetings, or it could be an artifact of the job posting system. Given the emphasis on teamwork, a hybrid or primarily on-site arrangement is more probable for effective collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and, crucially, the portfolio. Applications without a portfolio are explicitly stated as not being considered.
• First Interview: Typically with an HR representative and/or the hiring manager (Marketing Manager). This stage assesses general qualifications, cultural fit, and basic understanding of the role. Expect questions about your design background, experience with specific tools, and approach to teamwork.
• Skills Assessment/Portfolio Review: A more in-depth discussion of the submitted portfolio. Candidates may be asked to walk through specific projects, explain their design process, rationale behind choices, and how they handled feedback. A practical design test or a more detailed case study discussion related to Praktiker's brand or a hypothetical campaign might be included.
• Final Interview: Potentially with senior leadership or department heads, focusing on strategic thinking, long-term career aspirations, and overall fit within the company culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your best and most relevant work. Focus on projects that demonstrate skills in digital design, campaign execution, and adherence to brand guidelines.
• Tell a Story: For each project, provide context: the objective, your role, the process, challenges, and the outcome (ideally with quantifiable results, if possible).
• Highlight Tool Proficiency: Ensure your portfolio clearly shows work created with Figma, Photoshop, and Illustrator.
• Demonstrate Strategic Thinking: Explain why you made certain design choices, linking them to marketing objectives or user needs.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF or a dedicated website.

Challenge Preparation:

• Understand Praktiker's Brand: Research Praktiker's current marketing campaigns, website, social media presence, and overall brand identity. Identify their visual style, tone, and target audience.
• Prepare for a Case Study: Be ready to discuss how you would approach designing assets for a specific type of campaign (e.g., a seasonal sale, a new product launch for home improvement). Think about target audience, key messaging, and appropriate visual treatments for different channels.
• Articulate Your Process: Be ready to explain your workflow from brief to final delivery, including how you manage feedback and revisions.
• Showcase Collaboration: Prepare examples of how you've successfully collaborated with marketing teams or other stakeholders on past projects.

📝 Enhancement Note: The explicit mention that only applications with a portfolio will be considered underscores its critical importance. Candidates should invest significant time in creating a compelling and relevant portfolio that directly addresses the requirements of this specific role and company.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable digital assets. Proficiency in its vector editing, component, and auto-layout features is expected.
• Adobe Photoshop: Crucial for image manipulation, photo retouching, and creating complex digital graphics.
• Adobe Illustrator: Necessary for vector-based graphics, logos, illustrations, and print-ready artwork.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how design impacts performance metrics is beneficial. Familiarity with analytics platforms like Google Analytics or social media insights to understand user engagement with visual content is a plus.
• Reporting Tools: Ability to interpret basic performance reports related to digital campaigns to inform design decisions for future assets.

CRM & Automation:

• Not directly involved in CRM or automation processes, but understanding how final assets integrate into marketing automation platforms or email marketing tools (e.g., Mailchimp, HubSpot) would be advantageous.

📝 Enhancement Note: The focus is heavily on core design software. While understanding analytics is a plus for strategic alignment, the primary requirement is mastery of Figma and the Adobe Creative Suite for asset creation.

👥 Team Culture & Values

Operations Values:

• Teamwork: A strong emphasis on collaboration and supporting colleagues to achieve shared goals.
• Fresh Ideas & Innovation: Encouragement to bring new concepts and creative solutions to marketing initiatives.
• Customer Focus: A commitment to improving the daily lives of consumers and providing an excellent customer experience, which visual design directly supports.
• Continuous Improvement: A culture that values evolution, learning, and adapting to new trends and technologies in design and marketing.
• Efficiency & Effectiveness: While creative, there's an underlying drive to ensure that designs are effective in communicating marketing strategies and achieving business objectives.

Collaboration Style:

• Open Communication: Expect an environment where ideas are shared freely, and feedback is given constructively.
• Cross-Functional Integration: Designers will likely work closely with marketing managers, copywriters, and potentially e-commerce specialists to ensure cohesive campaign execution.
• Project-Based Teamwork: Forming temporary project teams for specific campaigns or promotions is likely a common practice.

📝 Enhancement Note: The company's stated values suggest a supportive and forward-thinking environment where designers can contribute meaningfully to the brand's success. The ability to collaborate effectively and embrace new ideas will be key to fitting into this culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Strategy: The primary challenge will be translating marketing objectives and brand guidelines into visually compelling designs that also meet specific campaign goals and performance metrics.
• Managing Multiple Projects: Juggling various design requests from different marketing initiatives with competing deadlines requires strong organizational and time management skills.
• Adapting to Brand Evolution: Staying current with evolving brand aesthetics and marketing trends while maintaining brand consistency across all platforms.
• Feedback Integration: Effectively incorporating constructive feedback from multiple stakeholders while maintaining design integrity and vision.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in current tools or learn new design software and techniques.
• Digital Marketing & Campaign Strategy: Gaining a better understanding of marketing campaign planning, execution, and performance analysis to inform design decisions.
• UI/UX Principles: Potential for training in User Interface and User Experience design to enhance digital asset effectiveness.
• Industry Trends: Staying updated on design, retail, and marketing trends through company-provided resources or external learning opportunities.

📝 Enhancement Note: The challenges presented are typical for a creative role within a marketing department. The growth opportunities are aligned with expanding both technical design skills and strategic marketing understanding, preparing the candidate for more senior or specialized roles.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing brief into a visual concept for a digital campaign?" (Focus on your process, research, and ideation).
• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you ensure both were met?" (Highlight your understanding of brand integrity).
• "How do you prioritize design tasks when faced with multiple urgent requests from different teams?" (Showcase your organizational and time management skills).
• "What is your process for incorporating feedback from stakeholders, especially when it conflicts with your initial design vision?" (Demonstrate your ability to collaborate and problem-solve).

Company & Culture Questions:

• "What do you know about Praktiker and our mission to improve daily lives?" (Show your research and alignment with company values).
• "How do you contribute to a team environment, and what's your preferred collaboration style?" (Relate to the company's emphasis on teamwork).
• "How do you stay updated on the latest design trends and technologies?" (Demonstrate your commitment to continuous learning).

Portfolio Presentation Strategy:

• The "Why" Behind the "What": For each project, don't just show the final output; explain the strategic thinking, design decisions, and intended impact.
• Highlight Key Tools: Explicitly mention which tools (Figma, Photoshop, Illustrator) were used for specific elements within your projects.
• Showcase Campaign Cohesion: If possible, present a series of assets for a single campaign to demonstrate your ability to maintain visual consistency across multiple platforms.
• Quantify Impact (If Possible): If any of your designs contributed to measurable results (e.g., increased click-through rates, higher engagement), be prepared to share that data.
• Be Ready for a Design Challenge: Expect to be asked to critique existing Praktiker designs or propose improvements, or even complete a small, timed design task related to their business.

📝 Enhancement Note: Preparation should focus not only on showcasing design skills but also on demonstrating an understanding of marketing strategy, brand management, and effective collaboration – key elements for success in this role within Praktiker's marketing operations.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable. Ensure your CV is up-to-date and tailored to highlight relevant design experience.
• Portfolio Customization: Prepare and upload your design portfolio. Select projects that best showcase your skills in digital design, campaign execution, and proficiency with Figma, Adobe Photoshop, and Adobe Illustrator. Ensure it's easily accessible and professional.
• Resume Optimization: Tailor your resume to emphasize achievements and responsibilities related to designing marketing campaigns, digital assets, and print materials. Use keywords like "digital design," "graphic design," "Figma," "Adobe Creative Suite," "marketing strategy," and "campaign execution."
• Interview Preparation: Practice discussing your portfolio projects, articulating your design process, and explaining how you align with Praktiker's values and mission. Be ready to answer questions about teamwork and problem-solving.
• Company Research: Thoroughly research Praktiker Hellas, its products, its marketing efforts, and its brand identity. Understanding their business and target audience will be crucial for interviews and any potential design challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.