Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: MUELLER SPORTS MEDICINE INC

Location: Prairie du Sac, WI

Job Type: Full Time

Category: Creative Operations / Marketing Operations

Date Posted: April 28, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive sales velocity in the digital space by creating performance-minded, engaging visual assets for e-commerce channels.

• Serve as the primary visual communicator, bridging shopper curiosity with purchase decisions through clear, compelling imagery.

• Optimize digital assets for major platforms like Amazon, Walmart, and the Mueller DTC website to capture attention and convert.

• Maintain brand consistency while adapting creative execution to meet the specific requirements and best practices of each digital channel.

• Collaborate cross-functionally with marketing, sales, and brand communications teams to align visual strategies with business objectives.

📝 Enhancement Note: While the raw job description is for a "Digital Graphic Designer," the detailed responsibilities heavily emphasize e-commerce optimization, performance metrics (CTR, CVR), and platform-specific asset creation (Amazon A+ Content, Walmart assets). This positions the role within a broader "Creative Operations" or "Marketing Operations" framework, focusing on the operational execution of visual content designed to directly impact sales and conversion rates in a digital retail environment. The emphasis on "performance-minded assets" and "solving shoppers' problems" indicates a strategic, data-informed approach to design, which is core to operations roles.

📈 Primary Responsibilities

• Develop and design high-impact "above the fold" stand-out images and rich media (video, animation, interactive elements) for e-commerce listings.

• Create compelling Amazon A+ Content, Brand Stores, and Walmart-compliant assets, ensuring adherence to each platform's unique specifications and best practices.

• Design compliant hero images that optimize for search results, focusing on lighting, retouching, color accuracy, and creative appeal within white-background requirements.

• Translate complex product features into clear, benefit-driven infographics and lifestyle composites that effectively communicate value and use cases.

• Partner with the Marketing team to design and implement A/B tests for creative elements (e.g., main images, layouts) and iterate based on performance metrics like Click-Through Rate (CTR) and Conversion Rate (CVR).

• Produce display creative for Demand-Side Platforms (DSP), Sponsored Brand assets (video/stills), and social media graphics to support on- and off-platform advertising campaigns.

• Maintain and evolve Mueller brand standards across all digital touchpoints, while also adapting creative personality to specific product families and channel needs to motivate upselling.

• Work closely with creative, marketing, sales, and brand communications teams to ensure cohesive campaign execution and brand messaging.

📝 Enhancement Note: The responsibilities highlight a strong focus on digital asset performance and optimization for sales, directly aligning with the operational goals of driving e-commerce success. The requirement to A/B test creative and iterate based on performance metrics is a critical operations function, emphasizing data-driven decision-making in the creative process.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, or a related field.

Experience:

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Demonstrated ability to design with a mobile-first approach, focusing on hierarchy, clarity, and layout to communicate benefits and address customer questions efficiently.

• Strong portfolio showcasing a minimum of three years of e-commerce creative work, with a particular emphasis on Amazon listing imagery, rich media, A+ Content, or storefront design.

• Excellent photo editing skills, including color correction, shadow creation, compositing, and background removal.

• Working knowledge of Amazon asset requirements (ratio, mobile-first design, safe zones).

• Strong planning and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

• Excellent written and verbal communication skills, with the ability to articulate the strategic rationale behind design decisions.

• Demonstrated ability to work both independently and collaboratively, transitioning effectively between individual tasks and team projects.

Preferred Skills:

• Basic motion graphics and/or video editing skills using After Effects and Premiere Pro for short-form marketplace video assets.

• Experience with rendering software such as KeyShot, Blender, and Adobe Dimension to create photorealistic renders without relying solely on photography.

• Familiarity with Walmart creative specifications.

• Experience with A/B testing creative elements and analyzing performance metrics (CTR, CVR) to inform design iterations.

• Understanding of digital advertising creative requirements (e.g., DSP, Sponsored Brands).

📝 Enhancement Note: The emphasis on a strong portfolio showcasing e-commerce creative, mobile-first design, and specific platform requirements like Amazon A+ Content underscores the operational aspect of this role. It's not just about aesthetics but about designing for conversion and performance, which requires a strategic and analytical mindset beyond traditional graphic design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating at least three years of experience in digital graphic design, with a significant focus on e-commerce and online marketplace assets.

• Showcase specific examples of Amazon listing imagery, A+ Content, Brand Stores, or comparable marketplace creative that highlight your understanding of platform requirements and best practices.

• Include case studies or examples that illustrate how you used design hierarchy, clarity, and layout to solve shopper problems, particularly for mobile users.

• Provide examples of infographics and lifestyle composites that effectively translate product features into clear benefits and use cases.

Process Documentation:

• Be prepared to discuss your design process, from initial concept and research to final asset delivery, highlighting how you incorporate feedback and performance data.

• Articulate your approach to managing multiple design projects simultaneously, including your methods for planning, prioritization, and meeting deadlines.

• Explain how you collaborate with cross-functional teams (marketing, sales, creative) to ensure alignment and gather necessary inputs for design work.

• Be ready to discuss your experience with A/B testing creative elements and how you use performance metrics (e.g., CTR, CVR) to inform design iterations and optimizations.

📝 Enhancement Note: The requirement for a portfolio specifically showcasing e-commerce creative, Amazon A+ Content, and mobile-first design emphasizes the operational need for demonstrable results and platform expertise. The expectation to discuss process and data-informed iteration goes beyond standard design portfolios, highlighting the role's operational focus on performance optimization.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Digital Graphic Designers with 2-5 years of experience in a mid-sized company in Wisconsin, the estimated annual salary range is $55,000 - $75,000.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance plans.

• 401(k) Retirement Savings Plan with company match.

• Paid Time Off (PTO), including vacation, sick leave, and holidays.

• Employee Assistance Program (EAP).

• Potential for professional development and training opportunities.

Working Hours:

• Standard full-time position, typically 40 hours per week.

• The role is on-site, requiring regular attendance at the Prairie du Sac, WI corporate headquarters.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a Digital Graphic Designer with the specified experience level and responsibilities in the Wisconsin market. It assumes a mid-level role within a company of Mueller Sports Medicine's size and industry. Benefits are standard for a full-time position at a company of this nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Sports Medicine Manufacturing. Mueller Sports Medicine is a well-established company known for its range of athletic and orthopedic supports, braces, and related health products. This industry context implies a focus on product efficacy, consumer safety, and performance.

Company Size: MUELLER SPORTS MEDICINE INC is a medium-sized company. This typically means a structure that allows for cross-functional collaboration while maintaining established processes and brand guidelines. For operations professionals, this often translates to opportunities to make a tangible impact and influence workflows, but also requires adaptability and efficiency.

Founded: Founded in 1959, Mueller Sports Medicine has a long history, suggesting a stable work environment with deep brand knowledge and established operational practices. This longevity also implies a commitment to innovation within their specific sector.

Team Structure:

• The Digital Graphic Designer will likely be part of the Marketing or Creative department.

• They will report to a Marketing Manager or Creative Director.

Methodology:

• Emphasis on data-driven creative: Utilizing performance metrics (CTR, CVR) to inform design decisions and optimize assets.

• Brand consistency: Maintaining Mueller's established brand standards across all digital platforms while adapting to channel-specific needs.

• Cross-functional alignment: Working closely with various departments to ensure visual assets support broader business and marketing objectives.

• Continuous improvement: Iterating on creative based on testing results and market trends to enhance sales velocity and shopper engagement.

Company Website: https://www.muellersportsmed.com/

📝 Enhancement Note: The company's industry and long history suggest a culture that values product quality and customer well-being. The operational focus of this role will be on translating these values into compelling digital visuals that drive commercial success, requiring a balance between brand integrity and performance-oriented design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Digital Graphic Designer. It requires a solid foundation in design principles, significant experience in e-commerce visual strategy, and the ability to work autonomously on performance-driven projects. The emphasis on optimizing for sales metrics and platform specifications indicates a higher level of responsibility than a junior designer, focusing on operational execution with a direct impact on revenue.

Reporting Structure: The Digital Graphic Designer will likely report to a Marketing Manager or Creative Director. This structure provides oversight and strategic direction while allowing the designer operational freedom within defined project parameters. Collaboration with cross-functional teams is a key aspect of this role, requiring strong interpersonal and communication skills.

Operations Impact: The primary impact of this role on operations is through the direct influence of visual assets on e-commerce sales performance. By creating high-converting imagery, optimizing listings for platforms like Amazon and Walmart, and supporting advertising campaigns, the designer directly contributes to revenue generation, customer acquisition, and brand perception in the digital marketplace. Effective asset creation can reduce bounce rates, increase average order value, and improve overall e-commerce efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in e-commerce visual strategy, Amazon A+ Content, or specific rendering software (KeyShot, Blender).

• Leadership: Potentially advance to a Senior Digital Graphic Designer role, taking on more complex projects, mentoring junior designers, or leading specific visual initiatives.

• Cross-functional Movement: Transition into roles within digital marketing, e-commerce management, or brand management by leveraging a strong understanding of visual strategy's impact on business objectives.

• Skill Development: Opportunities to develop advanced motion graphics, video editing, or even UX/UI design skills, broadening the scope of creative operations.

📝 Enhancement Note: This role offers a clear path for growth within creative operations by focusing on the intersection of design, e-commerce performance, and operational efficiency. The ability to demonstrate measurable impact through design is key to career advancement in this field.

🌐 Work Environment

Office Type: The position is based at the Corporate Headquarters in Prairie du Sac, WI. This suggests a professional office environment typical of a manufacturing company, with dedicated workspaces for creative professionals.

Office Location(s): Corporate Headquarters - Prairie du Sac, WI 53578. This is an on-site role, requiring regular presence at the company's main facility.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing, sales, and creative teams, suggesting an office layout that supports team interaction, meetings, and brainstorming sessions.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially rendering software will be provided, along with necessary computer hardware.

• Operations Team Interaction: Opportunities to interact with operations and marketing teams will be frequent, allowing for a deep understanding of business needs and performance metrics that inform design.

Work Schedule:

• The role is full-time, typically 40 hours per week. While the core hours will be standard business hours, the nature of e-commerce and project deadlines may require occasional flexibility. The on-site requirement ensures direct engagement with team members and access to resources.

📝 Enhancement Note: The on-site nature of the role in Prairie du Sac, WI, facilitates direct collaboration and integration within the company's operational framework. This provides a stable environment for executing design strategies that directly support the company's e-commerce operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly e-commerce and platform-specific design work.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific e-commerce projects, design rationale, problem-solving approaches, and how they've used design to achieve performance goals (e.g., increased CTR, CVR). This stage will also involve technical questions about Adobe Creative Suite and other relevant software.

• Cross-functional Interview: An interview with members of the marketing, sales, or e-commerce teams to assess collaboration skills, understanding of business objectives, and ability to translate marketing needs into effective visual assets.

• Final Interview: Typically with a hiring manager or department head to discuss culture fit, career aspirations, and confirm overall suitability for the role and company.

Portfolio Review Tips:

• Curate for E-commerce: Prioritize digital assets that demonstrate your expertise in e-commerce, focusing on Amazon A+ Content, marketplace listings, display ads, and social media graphics.

• Showcase Problem-Solving: For each project, explain the challenge, your strategic approach, the design solutions you implemented, and the measurable results achieved (e.g., improved conversion rates, higher engagement).

• Highlight Mobile-First Design: Include examples that explicitly show your consideration for mobile user experience, hierarchy, and readability on smaller screens.

• Detail Your Process: Be prepared to walk through your design process for key projects, explaining your research, ideation, execution, and iteration based on feedback or data.

• Technical Proficiency: Ensure your portfolio clearly demonstrates advanced skills in Photoshop, Illustrator, and InDesign, and ideally, any experience with motion graphics, video editing, or rendering software.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a specific e-commerce asset (e.g., an Amazon hero image or A+ Content section) based on provided product information and marketing goals.

• Practice explaining your design choices clearly and concisely, focusing on how your creative decisions will drive sales and meet platform requirements.

• Prepare to discuss how you would collaborate with a marketing team to gather requirements and iterate on the design based on their input.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge highlights the operational expectation that candidates can demonstrate tangible results and platform-specific expertise. Preparation should focus on showcasing how design directly contributes to e-commerce performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for creating and manipulating digital assets.

• Adobe After Effects: Basic skills required for motion graphics and animation in short-form video assets.

• Adobe Premiere Pro: Basic skills required for video editing of marketplace video content.

• KeyShot, Blender, Adobe Dimension: Experience with these or similar rendering software is preferred for creating product visuals without photography.

Analytics & Reporting:

• Familiarity with using performance metrics such as Click-Through Rate (CTR) and Conversion Rate (CVR) to inform design decisions and measure asset effectiveness.

CRM & Automation:

• No specific CRM or automation tools are mentioned as primary requirements for this design role, but an understanding of how digital assets integrate with marketing automation platforms and CRM data for campaign tracking would be beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, along with preferred rendering and video editing software, underscores the technical requirements of this role. Proficiency in these tools is critical for the operational execution of digital asset creation.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating assets that not only look good but also perform well, directly impacting sales and conversion rates.

• Brand Integrity: Upholding and evolving Mueller's established brand standards while ensuring consistency across all digital channels.

• Collaboration: Valuing teamwork and open communication to ensure visual strategies align with broader marketing and business objectives.

• Efficiency & Agility: The ability to manage multiple priorities in a fast-paced environment and adapt quickly to changing market demands and platform updates.

• Customer-Centricity: Designing with the shopper's perspective in mind, aiming to clarify product benefits and drive confident purchase decisions.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, sales, and e-commerce teams, requiring strong interpersonal skills and the ability to convey design rationale effectively.

• Feedback Loop: A willingness to participate actively in meetings, receive constructive criticism, and iterate on designs based on team and stakeholder input.

• Proactive Communication: Anticipating needs, sharing progress, and seeking clarification to ensure project alignment and timely delivery.

📝 Enhancement Note: The values emphasize a blend of creative excellence and operational effectiveness. The ideal candidate will be someone who understands how design supports business goals and can collaborate seamlessly within a cross-functional team to achieve those goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand vs. Performance: Effectively maintaining Mueller's brand identity while creating highly optimized, platform-specific assets that may have unique aesthetic requirements (e.g., Amazon's white-background focus).

• Platform Evolution: Staying current with the constantly changing specifications, best practices, and algorithm updates for major e-commerce platforms like Amazon and Walmart.

• Managing Multiple Priorities: Juggling numerous design requests from various teams and for different channels, all with competing deadlines and objectives.

• Translating Technical Features: Visually communicating complex product features and benefits in a clear, concise, and compelling manner for diverse online audiences.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in the nuances of e-commerce visual merchandising, conversion rate optimization (CRO) through design, and platform-specific asset creation.

• Advanced Software Skills: Opportunities to develop advanced skills in motion graphics, video editing, 3D rendering, or potentially explore UX/UI design principles relevant to e-commerce interfaces.

• Industry Trends: Staying ahead of emerging trends in digital design, e-commerce marketing, and visual storytelling for online retail.

• Cross-functional Understanding: Gaining a deeper appreciation for marketing strategies, sales goals, and operational processes, which can inform more effective design solutions.

📝 Enhancement Note: The challenges highlight the dynamic nature of the e-commerce landscape and the need for continuous learning and adaptation. Growth opportunities are geared towards developing specialized operational design skills that directly impact business outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating Amazon A+ Content. What elements do you prioritize, and how do you ensure they drive conversions?" (Prepare to discuss structure, storytelling, benefit communication, and platform best practices.)

• "How do you balance maintaining brand standards with meeting the specific creative requirements of different e-commerce platforms like Amazon or Walmart?" (Focus on adaptability, understanding channel objectives, and creative problem-solving.)

• "Walk me through a project where you used design to solve a specific shopper problem or improve a key performance metric (e.g., CTR, CVR). What was the challenge, your approach, and the outcome?" (Be ready with a detailed case study from your portfolio.)

Company & Culture Questions:

• "What do you know about Mueller Sports Medicine and our product lines? How would you approach designing visuals for our specific market?" (Research the company, its products, and its target audience.)

• "How do you collaborate with marketing and sales teams to ensure your designs align with their objectives?" (Highlight your communication skills and understanding of cross-functional partnerships.)

Portfolio Presentation Strategy:

• Select E-commerce Champions: Choose 3-5 of your strongest e-commerce design projects that best represent your skills in Amazon A+

Content, marketplace listings, and mobile-first design.

• Structure Your Narrative: For each project, clearly outline:

  • The Objective: What was the business or shopper problem you were trying to solve?
  • Your Role & Process: What steps did you take from brief to final asset?
  • Key Design Decisions: Why did you make specific choices regarding layout, imagery, typography, and color?
  • The Results: What was the measurable impact of your design (e.g., increased sales, improved engagement, positive user feedback)?

• Quantify When Possible: Use specific metrics (e.g., "increased CTR by 15%", "contributed to a 10% lift in conversion") to demonstrate the operational impact of your work.

• Be Prepared for Q&A: Anticipate questions about your technical process, software usage, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a strategic, data-informed approach to e-commerce visual creation that directly impacts business operations and revenue.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Curate Your Portfolio: Select and refine 3-5 of your strongest e-commerce design projects, emphasizing Amazon A+ Content, marketplace listings, and mobile-first design. Ensure each project clearly articulates the problem, your solution, and measurable results.

• Tailor Your Resume: Highlight keywords and responsibilities from the job description, such as "e-commerce," "digital design," "Amazon A+ Content," "Photoshop," "Illustrator," "mobile-first design," and "performance metrics (CTR, CVR)." Quantify achievements where possible.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on the strategic rationale behind your design decisions and their impact on sales and conversions. Be ready to discuss your process and collaboration style.

• Research Mueller Sports Medicine: Understand their product lines, target audience, and current marketing efforts to better tailor your application and articulate how your skills can contribute to their e-commerce success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.