Digital Channel Owner - App & Web Product Strategy

📍 Job Overview

Job Title: Digital Channel Owner - App & Web Product Strategy Company: MOL Group Location: Budapest, Central Hungary, Hungary Job Type: Regular: Indefinite, Permanent Category: Digital Product Management / Operations Date Posted: 2025-08-11 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Owns the strategic roadmap, quality, and consistency of MOL Move's digital channels, including mobile applications and web portals, ensuring a unified and high-quality user experience.
• Drives high-impact growth and transformation initiatives, leading complex customer-facing development projects to enhance platform efficiency, performance, and customer satisfaction.
• Manages operational aspects and platform compliance with internal regulations and external administrative needs from entities like Google and Apple, including policy updates and SDK changes.
• Collaborates with business stakeholders, developers, and designers to ensure issue resolution and feature implementations align with the long-term vision and cross-channel strategy, minimizing operational friction.
• Leverages data analytics tools such as Google Analytics and Firebase to monitor user behavior, identify optimization opportunities, and drive channel performance improvements.

📝 Enhancement Note: While the title includes "Product Strategy," the core responsibilities heavily lean towards the operational execution, governance, and enhancement of existing digital channels. This role bridges product management with operational excellence for digital touchpoints. The "Digital Channel Owner" title suggests a focus on the lifecycle management and performance of specific digital assets (app, web) rather than broad product portfolio strategy.

📈 Primary Responsibilities

• Establish, enforce, and refine clear standards and a cohesive functional strategy for the overall app and web experience, ensuring contributions from multiple development squads deliver a seamless, high-quality user journey.
• Direct and manage complex customer-facing development projects focused on platform efficiency, performance, and superior customer experience, transforming channels into unified, scalable 'as-a-service' solutions.
• Oversee operational basics and ensure platform compliance with internal regulations and external administrative requirements (e.g., app store policies, SDK updates, verification processes).
• Liaise with business stakeholders, developers, and designers to ensure mobile app and website issue resolution and feature implementations are aligned with the long-term vision and cross-channel experience.
• Drive long-term channel strategies aligned with MOL Group's digital ambitions by continuously monitoring user behavior through analytics tools and identifying opportunities to enhance channel performance and streamline development rollouts.
• Provide guidance on effective specification and user story creation for digital channels to various squads, supporting agile delivery and fast-tracking recommendations.
• Act as a key liaison between country teams, stakeholders, and management, providing clarity on strategy and deliverables, and supporting necessary approvals with preparatory work.
• Anticipate industry trends and shifting business requirements, adapting to evolving needs and facilitating MVP approaches and pilots as necessary.

📝 Enhancement Note: The responsibilities highlight a strong focus on cross-functional collaboration and communication, essential for managing diverse development teams and stakeholder expectations in a large organization. The emphasis on "as-a-service" solutions indicates a need for scalable and maintainable digital channel operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Business Administration, Marketing, Technology, or a related field is preferred.

Experience:

• A minimum of 3-5 years of experience in managing digital channels, such as mobile applications and websites.
• Familiarity with agile, Scrum, or other rapid application development methodologies is required.

Required Skills:

• Strong experience in customer-facing digital interface management, including analytics, data-driven optimizations, UX/UI best practices, and customer journey mapping.
• Proficiency in using analytics tools like Google Analytics and Firebase, with demonstrated examples of using data interpretation for decision-making.
• Ability to reconcile user needs with viable solutions and product requirements, demonstrating a strong affinity for user-centric design.
• Strategic oversight capabilities for architecture and refactoring projects within digital channels.
• Professional proficiency in MS Office suite, with a particular emphasis on PowerPoint for presentations and strategy articulation.
• Result-oriented mindset, capable of working independently and managing multiple tasks in a fast-paced environment.
• Strong attention to detail and a commitment to delivering high-quality work and maintaining platform integrity.
• Proactive and solution-oriented approach with a strong sense of ownership and a positive team mentality.
• Excellent written and verbal communication skills for effective cross-functional collaboration.
• Fluency in English is essential for communication within the multinational context of MOL Group.
• A growth mindset with a passion for continuous learning, adaptation, and staying updated on industry trends and best practices in digital channel management.

Preferred Skills:

• Experience with Salesforce platform, given the mention of MOL MOVE being built on it.
• Familiarity with app store operational requirements and release management processes (Apple App Store, Google Play Store).
• Knowledge of A/B testing methodologies for digital channel optimization.
• Experience in stakeholder management across different countries or business units.

📝 Enhancement Note: The requirement for 3-5 years of experience suggests this is a mid-level role, requiring a solid understanding of digital channel operations and strategy. The emphasis on data tools and analytical thinking is critical for success in this position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a track record of managing and improving digital channels (mobile apps, websites), showcasing strategic initiative and operational oversight.
• Provide examples of leveraging data analytics (e.g., Google Analytics, Firebase) to drive significant improvements in user engagement, conversion rates, or platform performance.
• Showcase experience in collaborating with cross-functional teams (development, design, business) to deliver digital features or resolve operational issues.
• Include case studies or project examples that illustrate the ability to balance user needs with business objectives and technical feasibility.

Process Documentation:

• Evidence of establishing or refining operational standards and best practices for digital channels.
• Examples of managing platform compliance and operational basics, such as app store submissions or policy adherence.
• Case studies detailing how user behavior data was analyzed to inform strategic decisions and optimize channel performance.

📝 Enhancement Note: Candidates are expected to present tangible evidence of their work in managing digital channels, focusing on measurable outcomes and strategic contributions to platform evolution and operational efficiency.

💵 Compensation & Benefits

Salary Range:

• 📝 Enhancement Note: As MOL Group is a large, international organization operating in Hungary, a typical salary range for a Digital Channel Owner with 3-5 years of experience in Budapest would likely fall between 900,000 HUF to 1,400,000 HUF gross per month. This estimate is based on general market data for IT/digital roles in Budapest, considering the company's industry and the role's responsibilities. Actual compensation would depend on the candidate's specific experience, skills, and the company's internal compensation structure.

Benefits:

• Access to Medicover health insurance.
• An extensive benefit package, including an annual bonus.
• Maximalized fringe benefits.
• Opportunities for continuous learning and growth in a fast-paced, agile environment.
• Versatile career paths within a dynamically growing international organization.
• Cross-industry experience through expanding business portfolios.

Working Hours:

• The role is likely based on a standard 40-hour work week, typical for permanent positions in the region. Flexibility may be offered, but the core responsibilities require active management of digital channels.

📝 Enhancement Note: The benefits package indicates a commitment to employee well-being and professional development, common for established corporations like MOL Group. The emphasis on growth and career paths is particularly attractive for ambitious operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy, Integrated Oil and Gas, Retail, Consumer Services, Digital Transformation. MOL Group is a diversified international oil, gas and petrochemical company with a strong focus on consumer services and digital innovation. Company Size: Large Enterprise (global operations). MOL Group is a major player in the Central European energy sector. Founded: 1921. MOL Group has a long-standing history, now actively transforming into a modern, digitally-driven organization.

Team Structure:

• The role is within the "Digital Factory," described as a place where the agility of a startup meets the stability of a global powerhouse. This suggests a dynamic environment within a larger corporate structure.
• The Digital Channel Owner will collaborate with multiple "squads" that develop and deploy features, indicating a matrixed or agile team structure where specialized teams work on different aspects of the digital ecosystem.
• This role requires close collaboration with business stakeholders, developers, designers, and potentially country-level teams, highlighting a significant cross-functional interaction model.

Methodology:

• The Digital Factory leverages data to drive business decisions, building a Data Lake and advanced analytics solutions.
• Agile methodologies (Scrum) are utilized for rapid application development.
• The focus is on innovation, digital transformation, and revolutionizing customer experience through platforms like MOL MOVE.
• Partnerships with third-party companies and integration of customers from other MOL businesses are key strategies.

Company Website: www.mol.hu/karrier, digitalfactory.info

📝 Enhancement Note: The "Digital Factory" concept implies a culture that values innovation and agile development, aiming to bring startup-like speed and creativity within the framework of a large, established corporation. This hybrid environment can offer both stability and exciting growth opportunities.

📈 Career & Growth Analysis

Operations Career Level: Mid-level. The 3-5 years of experience requirement positions this as a role for professionals who have moved beyond entry-level responsibilities and are ready to take ownership of significant digital assets.

Reporting Structure:

• The specific reporting line isn't detailed, but the role consults with other squads and works with business stakeholders, suggesting it reports into a digital product or operations leadership within the Digital Factory. The hiring manager is Ádám Gyökhegyi.

Operations Impact:

• This role has a direct impact on customer acquisition, engagement, and retention through the MOL Move app and web portal. Success here translates directly to customer experience, loyalty, and potentially revenue generation through increased digital service adoption. The focus on conversion KPIs underscores this impact.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in digital channel management, user experience optimization, data analytics for digital platforms, and agile development processes.
• Leadership Potential: Opportunity to lead strategic initiatives, influence product direction for key digital channels, and potentially grow into a product management or senior operations leadership role within the Digital Factory or MOL Group's digital transformation efforts.
• Cross-functional Exposure: Gain experience working with diverse teams across different business units and countries within MOL Group, broadening understanding of a large, integrated energy company.
• Industry Trends: Stay at the forefront of digital consumer services and mobility trends, contributing to MOL Group's strategic shift.

📝 Enhancement Note: The role offers a clear path for growth within digital product operations, from channel ownership to potentially broader product management or strategic digital transformation roles, leveraging the company's ambitious digital agenda.

🌐 Work Environment

Office Type: The role is based in Budapest, Hungary, and is described as "On-site." This suggests a traditional office environment, likely within MOL Group's corporate facilities.

Office Location(s):

• Dombóvári út 28., Budapest, Hungary.

Workspace Context:

• The "Digital Factory" environment is positioned as a blend of startup agility and corporate stability, implying a modern, collaborative workspace conducive to innovation and teamwork.
• Expect to work with advanced technology stacks and collaborate closely with diverse, multinational teams.
• Opportunities will exist for direct interaction with developers, designers, and business stakeholders to ensure seamless channel operations and feature development.

Work Schedule:

• Standard full-time hours (likely 40 hours/week) are expected, with the possibility of some flexibility given the agile nature of the Digital Factory. The role requires active management and responsiveness to digital channel performance and operational needs.

📝 Enhancement Note: The on-site requirement in Budapest indicates a preference for in-person collaboration, which is often beneficial for complex digital product management and operational roles requiring close team interaction and rapid problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Call: A brief screening call with MOL Recruitment to assess basic fit and gather initial information.
• Test: Completion of a short online test focusing on digital channel understanding and experience.
• Interviews (2-3 rounds):
  • Meeting with the direct manager (Ádám Gyökhegyi) and team experts.
  • Opportunity to present skills, career path, and discuss strategic alignment.
  • Assessment of cultural fit and operational thinking.
• Case Study: Either a take-home assignment or an on-the-spot business problem to solve, likely focusing on digital channel strategy, optimization, or issue resolution.

Portfolio Review Tips:

• Showcase Channel Ownership: Present specific examples of digital channels (apps, websites) you have managed, highlighting your role in their strategic evolution and day-to-day operations.
• Data-Driven Impact: Quantify the results of your optimization efforts using metrics from tools like Google Analytics or Firebase. Demonstrate how data informed your decisions and led to measurable improvements (e.g., conversion rate increases, user engagement growth, reduced friction).
• Cross-Functional Collaboration: Detail projects where you successfully collaborated with development, design, and business teams. Explain your role in bridging communication gaps and ensuring alignment.
• Problem-Solving Scenarios: Prepare to discuss how you've handled operational issues, feature implementations, or platform compliance challenges, showcasing your approach to reconciliation of user needs with business goals.
• Strategic Vision: Articulate your long-term vision for digital channels and how you would approach architectural evolution and refactoring projects.

Challenge Preparation:

• Familiarize with MOL's Digital Strategy: Research MOL Group's digital transformation initiatives, the MOL MOVE program, and their stated goals for consumer services.
• Understand Digital Channel KPIs: Be ready to discuss key performance indicators (KPIs) for mobile apps and websites, and how you track and improve them.
• Agile Principles: Refresh your understanding of agile methodologies, particularly how a Digital Channel Owner would interact within a Scrum framework.
• User Journey Mapping: Prepare to discuss how you approach understanding and optimizing customer journeys across digital touchpoints.

📝 Enhancement Note: The inclusion of a test and a case study indicates a rigorous selection process designed to evaluate practical skills and analytical capabilities beyond just resume qualifications. Portfolio preparation should focus on concrete examples of impact.

🛠 Tools & Technology Stack

Primary Tools:

• Web & Mobile Analytics: Google Analytics, Firebase (required). These are crucial for monitoring user behavior, tracking conversions, and identifying optimization opportunities.
• Product Management/Agile Tools: Familiarity with tools used in agile environments such as Jira, Confluence, or similar platforms for managing user stories, backlogs, and development workflows.
• MS Office Suite: Strong proficiency in PowerPoint is a must for presentations; Excel and Word are also standard.
• Salesforce Platform: Given MOL MOVE is built on Salesforce, experience with or understanding of this CRM and platform is highly advantageous.

Analytics & Reporting:

• Data interpretation tools and techniques for extracting insights from analytics platforms.
• Tools for creating clear and impactful presentations of data and strategy (e.g., PowerPoint, potentially BI tools if used for reporting).

CRM & Automation:

• While not explicitly stated as a primary tool for this role, the context of MOL MOVE on Salesforce implies a strong CRM backbone. Understanding CRM principles and how digital channels integrate with it is beneficial.

📝 Enhancement Note: The emphasis on Google Analytics and Firebase indicates a data-driven approach. Candidates should be comfortable not just using these tools but also interpreting the data to make strategic recommendations and drive operational improvements.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: EMBRACE the "startup meets powerhouse" culture, bringing fresh ideas and a fast-paced approach to digital channel management.
• Data-Driven Decision Making: UTILIZE data analytics (GA, Firebase) to inform strategy, optimize user experience, and measure success.
• Customer Centricity: FOCUS on delivering a seamless, high-quality user experience that meets and exceeds customer expectations.
• Ownership & Accountability: TAKE PRIDE in managing digital channels, ensuring their quality, consistency, and compliance.
• Continuous Learning: DEMONSTRATE a growth mindset by staying updated on industry trends and best practices in digital product management and operations.
• Collaboration: WORK EFFECTIVELY with diverse, multinational teams, stakeholders, and development squads.

Collaboration Style:

• Cross-functional Integration: Work closely with business stakeholders, developers, and designers to align channel strategies and feature development with broader company goals.
• Agile Teamwork: Engage with agile squads, providing clear specifications, user stories, and feedback to support rapid delivery and efficient backlog maintenance.
• Stakeholder Management: Act as a key liaison, communicating strategy, progress, and requirements effectively to management and country teams.
• Feedback Culture: Be open to providing and receiving feedback to foster continuous improvement in processes and product delivery.

📝 Enhancement Note: The company culture appears to value a proactive, collaborative, and results-oriented approach, blending a startup's dynamism with a large corporation's stability and resources.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Stakeholders: Balancing the needs and expectations of various business units, country teams, and development squads while ensuring a cohesive digital channel strategy.
• Platform Evolution: Driving long-term architectural improvements and refactoring projects for digital channels amidst ongoing feature development and operational demands.
• Rapidly Changing Digital Landscape: Staying current with evolving mobile app and web technologies, user behavior trends, and platform compliance requirements (e.g., app store policies).
• Data Interpretation & Action: Translating complex user data into actionable insights and strategic initiatives that deliver tangible business impact.
• Cross-Cultural Collaboration: Effectively working with teams across different countries in Central and Eastern Europe, understanding diverse market needs and communication styles.

Learning & Development Opportunities:

• Digital Product Strategy: Gain in-depth experience in shaping the strategic direction of key digital consumer touchpoints.
• Agile Operations: Deepen expertise in agile methodologies and their application to managing and evolving digital channels.
• Data Analytics & Optimization: Enhance skills in using advanced analytics tools to drive data-informed decisions and user experience improvements.
• Cross-Industry Exposure: Learn about MOL Group's diverse businesses (energy, retail, mobility) and how digital services integrate across them.
• Leadership Development: Opportunities to lead projects, influence strategy, and potentially mentor junior team members as the Digital Factory grows.

📝 Enhancement Note: This role presents a significant opportunity to be at the forefront of digital transformation in a major European energy company, tackling complex challenges and driving substantial growth.

💡 Interview Preparation

Strategy Questions:

• Digital Channel Strategy: "How would you define success for the MOL Move app and web portal, and what key metrics would you track to measure it?" Prepare to discuss your approach to setting standards, ensuring consistency, and driving platform evolution.
• Data Utilization: "Describe a time you used data analytics (e.g., Google Analytics, Firebase) to identify a critical user behavior pattern and how you translated that into a strategic improvement for a digital channel." Be ready to walk through your analytical process and the resulting impact.
• Cross-Functional Collaboration: "How do you ensure alignment and effective communication when working with multiple development squads and diverse business stakeholders on a single digital product?" Prepare examples of how you've managed competing priorities and facilitated collaboration.
• Problem Solving: "Imagine we're experiencing a significant drop in conversion rates on a key feature within the MOL Move app. How would you diagnose the issue and what steps would you take to resolve it?" Focus on your structured problem-solving approach.

Company & Culture Questions:

• MOL's Digital Vision: Research MOL Group's "2030 - Enter Tomorrow" strategy and their digital transformation goals. Be prepared to discuss how this role contributes to that vision.
• Digital Factory Culture: Understand the "startup meets powerhouse" ethos and how you would thrive in such an environment. Be ready to provide examples of your proactive, ownership-driven, and collaborative work style.
• Team Dynamics: Discuss your experience working in agile teams and how you contribute to a positive and productive team culture.

Portfolio Presentation Strategy:

• Quantify Impact: For each project in your portfolio, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion by X%," "Reduced user drop-off by Y%").
• Showcase Data Analysis: Highlight specific instances where you used data to inform decisions, presenting dashboards or key insights you generated.
• Demonstrate Ownership: Clearly articulate your role and responsibilities for each project, emphasizing your strategic contributions and operational oversight.
• Storytelling: Frame your experience as a narrative, showcasing your journey, challenges overcome, and learnings gained. Focus on how you've driven improvements in user experience and platform performance.
• Conciseness: Be prepared to present key highlights efficiently, as interview time is limited. Have detailed information available if asked for more depth.

📝 Enhancement Note: The interview process emphasizes practical application of skills and strategic thinking. Preparing concrete examples and understanding MOL's digital strategy will be key to success.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided career site link: www.mol.hu/karrier.
• Portfolio Customization: Tailor your resume and any accompanying materials to highlight experiences directly relevant to digital channel management, data analytics (Google Analytics, Firebase), agile methodologies, and cross-functional collaboration. Showcase specific achievements with quantifiable results.
• Resume Optimization: Ensure your resume clearly articulates 3-5 years of digital channel management experience. Integrate keywords from the job description naturally, such as "digital channel owner," "mobile app," "web portal," "user experience," "data-driven optimization," "agile," "Scrum," and "stakeholder management."
• Interview Preparation: Practice answering common interview questions related to digital strategy, data analysis, and problem-solving. Prepare to discuss your portfolio in detail and articulate how your skills align with MOL Group's digital transformation goals.
• Company Research: Thoroughly research MOL Group's "2030 - Enter Tomorrow" strategy, the Digital Factory's mission, and the MOL MOVE program. Understand their business context and market position to demonstrate genuine interest and alignment with their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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