Digital Brand Designer

📍 Job Overview

Job Title: Digital Brand Designer

Company: TOMS

Location: Culver City, California, USA

Job Type: FULL_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-03-20

Experience Level: Mid-Level (3-5+ years)

Remote Status: Hybrid

🚀 Role Summary

• Designs and develops compelling, on-brand digital creative assets across key DTC channels including e-commerce, email marketing, paid media, and social platforms.

• Translates brand narratives and campaign concepts into performance-driven digital designs that enhance customer engagement and drive conversion rates.

• Contributes to the evolution and maintenance of the digital design system, ensuring consistency and scalability of creative assets.

• Collaborates cross-functionally with Creative, Marketing, and DTC teams to execute digital initiatives within a fast-paced retail calendar.

📝 Enhancement Note: While the role title is "Digital Brand Designer," the responsibilities heavily lean into performance marketing and e-commerce optimization, indicating a strong need for operations-minded creative professionals. The emphasis on "performance-driven design," "conversion-focused layouts," and "creative performance across paid media platforms" suggests this role requires an understanding of how design impacts business outcomes, aligning it with a GTM (Go-To-Market) and Marketing Operations perspective.

📈 Primary Responsibilities

• Design and produce a variety of digital assets for the e-commerce website, email marketing campaigns, paid media advertisements, organic social media content, SMS communications, and broader digital campaigns.

• Develop scalable digital creative systems and modular assets that can be efficiently adapted across multiple digital placements and marketing initiatives.

• Translate campaign concepts and product benefits into visually compelling digital-first creative executions, ensuring clear communication of value propositions.

• Create conversion-focused layouts and user interface elements optimized for mobile devices and e-commerce environments, aligning with UX best practices.

• Collaborate closely with copywriters, marketers, and other creative stakeholders to ensure cohesive storytelling and brand consistency across all digital touchpoints.

• Manage multiple design projects simultaneously, adhering to strict deadlines within a dynamic retail calendar and supporting product launch toolkits.

• Contribute to the development and refinement of TOMS’ digital design system, including reusable components, templates, and layout standards.

• Ensure digital assets maintain brand consistency in typography, color palettes, spacing, hierarchy, and overall visual identity.

• Apply performance insights from DTC and marketing teams to iteratively improve creative layouts, messaging hierarchy, and product storytelling effectiveness.

• Stay current with emerging digital design trends, platform best practices, and relevant tools to foster creative innovation.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic thinking pertinent to marketing operations. The focus on "scalable creative frameworks," "modular creative assets," and "production efficiency" indicates a need for design processes that support high-volume output and campaign velocity, which is a core concern in operations.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Strong Portfolio: A comprehensive portfolio showcasing a robust history of successful e-commerce, email marketing, paid media, and social media design work is essential.

• Figma Proficiency: Advanced expertise in Figma is required, including experience with components, auto layout, shared libraries, and prototyping functionalities.

• Adobe Creative Suite: High proficiency in Adobe Photoshop, Illustrator, and InDesign is a must for asset creation and manipulation.

• Design Systems: Demonstrated experience contributing to or actively working within a design system framework.

• Responsive & Mobile-First Design: Solid understanding of responsive design principles and mobile-first user experience (UX) best practices.

• Organizational Skills: Exceptional organizational abilities and a keen eye for detail are critical for managing multiple projects and ensuring brand consistency.

• Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Motion Design: Experience with motion design or light animation using Adobe After Effects.

• E-commerce Platforms: Familiarity with Shopify or similar e-commerce platforms.

• Digital Asset Management (DAM): Experience working with digital asset management systems.

• Performance Marketing Awareness: Understanding of how creative performance is measured and optimized across various paid media platforms.

📝 Enhancement Note: The emphasis on Figma and design systems aligns with modern operations workflows for creative asset management and scalability. The "preferred" skills like motion design and DAM experience point towards a desire for candidates who can contribute to more sophisticated digital marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• E-commerce Design Examples: Showcase layouts for product pages, category pages, landing pages, and promotional banners that demonstrate conversion optimization and strong visual merchandising.

• Email Marketing Campaigns: Include examples of designed email templates and campaign assets that effectively communicate brand messaging and drive engagement/clicks.

• Paid Media Assets: Provide examples of digital ads (display, social) that are visually engaging, on-brand, and designed with performance metrics in mind.

• Social Media Creative: Demonstrate a range of creative assets for various social platforms (e.g., Instagram Stories, feed posts, Reels/TikTok), showcasing adaptability to different formats and engagement strategies.

• Design System Contribution: If possible, include examples of how you've contributed to or utilized a design system, illustrating component creation, library management, or adherence to established guidelines.

Process Documentation:

• Candidates are expected to articulate their design process, including:
  • Discovery & Brief Interpretation: How they break down design briefs and gather necessary information.
  • Concept Development & Iteration: Their approach to brainstorming, sketching, and iterating on design concepts.
  • Asset Production Workflow: Their methods for creating, organizing, and delivering final assets efficiently, particularly for scalable or templated designs.
  • Collaboration & Feedback Integration: How they incorporate feedback from stakeholders into their designs.
  • Performance-Informed Design: How they consider or utilize performance data to refine designs.

📝 Enhancement Note: For a role involving "performance-driven design" and "scalable creative systems," the portfolio should not only showcase aesthetic quality but also the candidate's ability to design for measurable outcomes and efficient production. Demonstrating an understanding of design system implementation and workflow optimization is key.

💵 Compensation & Benefits

Salary Range:

• $38.46 - $43.27 per hour.

Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Retirement Savings: 401K plan with company matching contributions.

• Paid Time Off: Generous Paid Time Off (PTO) policy.

• Holidays: 12 paid annual holidays plus one floating holiday.

• Home Office Stipend: A $600 stipend upon joining to set up a home office, with an additional $100 annually for supplies and gear.

• Product Perks: 4 free pairs of TOMS shoes annually and a significant employee discount on all TOMS products.

• Discount on Partnering Businesses: Additional discounts available through partner programs.

• Wellness Program: Access to resources supporting mental health, physical well-being, personal finance, and nutrition.

• DEI Initiatives: Educational opportunities focused on Diversity, Equity, and Inclusion, including company-wide learning days.

• Volunteer Opportunities: Paid opportunities to volunteer with TOMS Giving Partners and community organizations.

Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• Hybrid work environment with 1-2 days per week expected in the Culver City, CA office.

📝 Enhancement Note: The hourly rate and annual bonus structure are clearly defined. The benefits package is robust, with particular emphasis on remote work support (stipends) and unique product perks, alongside standard health and retirement benefits. The hybrid model implies a need for effective time management and communication to balance in-office collaboration with remote productivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Footwear, Apparel, Lifestyle, Social Enterprise. TOMS operates within the competitive fashion and footwear retail sector, differentiating itself through its strong social mission.

Company Size: TOMS is a well-established company with a significant global presence, likely falling into the mid-to-large enterprise category in terms of employee count. This size suggests established processes but also a dynamic environment for brand updates and campaign execution.

Founded: TOMS was founded in 2006 by Blake Mycoskie. Its inception was driven by a unique "One for One" business model, which has since evolved to focus on investing in grassroots good. This history underscores a culture rooted in social impact and innovation.

Team Structure:

• The Digital Brand Designer will likely be part of the Creative team, potentially within a larger Marketing department.

• This role will report to a Creative Director or a Senior Design Manager, with close collaboration expected with Digital Marketing Managers, E-commerce Managers, and Copywriters.

Methodology:

• Data-Driven Creativity: The role emphasizes designing with an awareness of creative performance across digital channels, implying a data-informed approach to design decisions.

• Agile Campaign Execution: The need to manage multiple projects within a fast-paced retail calendar suggests an agile or iterative approach to campaign development and asset creation.

• Design System Integration: The contribution to and use of a digital design system points to a structured methodology for maintaining brand consistency and improving creative velocity.

Company Website: https://toms.com

📝 Enhancement Note: TOMS' identity as a "B Corporation" and its mission-driven approach are central to its culture. This means candidates should be prepared to articulate how their design work contributes to both business objectives and social impact. The team structure suggests a collaborative environment where design directly supports marketing and e-commerce operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3-5+ years of experience. It's a hands-on design position focused on execution and contribution to design systems, rather than strategic leadership. However, it offers a strong foundation in performance-driven digital design within a mission-led organization.

Reporting Structure: The Digital Brand Designer will likely report to a Creative Lead or Manager within the Creative department. They will collaborate closely with various marketing and e-commerce stakeholders, providing design support that directly impacts GTM strategies and online revenue.

Operations Impact: The designer's work directly influences customer acquisition, engagement, and conversion rates through compelling digital assets. By optimizing creative for e-commerce and paid media, they contribute to the effectiveness of marketing spend and the overall revenue generated through digital channels. Contributions to the design system also impact operational efficiency by standardizing creative production.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like motion graphics, UX/UI for e-commerce, or advanced design system development.

• Senior Designer Role: Advancement to a Senior Digital Brand Designer position, taking on more complex projects and potentially mentoring junior designers.

• Creative Leadership: Transition into a team lead or Art Director role within the Creative department, overseeing specific campaigns or product lines.

• Cross-Functional Moves: Opportunities to move into related roles within Marketing, E-commerce, or Brand Management, leveraging their design and operational understanding.

• Skill Development: Continuous learning expected through staying current with design trends, platform best practices, and potentially through company-sponsored training or conferences.

📝 Enhancement Note: The role offers a clear path for growth within a creative function, with opportunities to specialize or move into leadership. The operations aspect of the role, particularly around design systems and performance optimization, provides a valuable skillset for broader GTM and marketing operations career trajectories.

🌐 Work Environment

Office Type: Hybrid work environment. This indicates a blend of remote work and in-office collaboration.

Office Location(s): The primary office is located in Culver City, California. This location offers access to a vibrant creative and tech hub. The company also promotes bringing dogs into the office, suggesting a pet-friendly and perhaps more relaxed office culture.

Workspace Context:

• Collaborative Hub: The 1-2 days per week in the Culver City office are designed for team meetings, brainstorming sessions, and in-person collaboration with colleagues.

• Digital Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially internal tools for asset management and project tracking.

• Team Interaction: Opportunities for direct interaction with creative peers, marketing teams, and potentially leadership, fostering a sense of community and shared purpose.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week).

• Hybrid model requires employees to be present in the office 1-2 days per week, providing flexibility for remote work on other days. This structure supports work-life balance while maintaining in-person team cohesion.

📝 Enhancement Note: The hybrid model is a key aspect, requiring self-discipline for remote work and active participation during office days. The pet-friendly policy offers a unique cultural element. The environment is structured to support both focused individual work and collaborative team efforts, crucial for design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess basic qualifications and alignment with the role's requirements.

• Portfolio Review & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, their design process, and how they approach performance-driven design and design systems. This may involve a technical assessment or a deeper dive into Figma/Adobe skills.

• Cross-functional Interviews: Interviews with key stakeholders from Marketing, E-commerce, or other relevant departments to assess collaboration skills, understanding of business objectives, and cultural fit.

• Hiring Manager Interview: A final interview with the direct manager to discuss role expectations, team dynamics, and career growth.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in e-commerce, email, paid media, and social design for DTC brands. Highlight work that shows conversion optimization.

• Showcase Process: For each project, clearly articulate your role, the problem you were solving, your design process (ideation, iteration, tools used), and the measurable outcomes or impact.

• Highlight Design System Work: If you have experience with design systems, dedicate a section or specific examples to showcase your understanding of components, scalability, and consistency.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased click-through rates, improved conversion, higher engagement).

• Tailor to TOMS: Briefly explain why TOMS is a good fit for you and how your skills align with their mission and brand aesthetic.

Challenge Preparation:

• Be prepared for a potential design challenge, either as a take-home assignment or a live exercise. This might involve creating assets for a hypothetical campaign or optimizing existing creative.

• Focus on demonstrating your ability to work efficiently, apply brand guidelines, and design for specific objectives (e.g., conversion, engagement).

• Practice articulating your thought process clearly and concisely, explaining your design decisions and how they align with business goals.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for demonstrated success in performance-driven digital design and operational efficiency (design systems). Candidates should prepare to discuss their process and impact with specific examples.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, component creation, prototyping, and collaboration.

Advanced proficiency is a must.

• Adobe Creative Suite: Essential for asset creation, image manipulation, and graphic design work. Specific applications include:
  • Photoshop: For image editing and compositing.
  • Illustrator: For vector graphics, logos, and icons.
  • InDesign: Potentially for layout and more complex document design, though less common for pure digital assets.

Analytics & Reporting:

CRM & Automation:

Other Potentially Relevant Tools (Preferred):

• Adobe After Effects: For motion graphics and light animation.

• Digital Asset Management (DAM) Systems: For organizing and distributing creative assets.

📝 Enhancement Note: Proficient use of Figma and the Adobe Suite is non-negotiable. Experience with design systems within these tools is critical. Understanding the output and impact of these tools within broader marketing and e-commerce operations is highly valued.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A core value at TOMS, expecting employees to contribute to the company's mission of improving lives through their work. This means design should not only be aesthetically pleasing but also serve a purpose aligned with social good.

• Kindness in Business: Encouraging a culture of compassion, empathy, and ethical practices in all business operations.

• Performance & Efficiency: While creative, the role demands an understanding of performance metrics and the need for efficient, scalable creative solutions that support business objectives.

• Collaboration & Community: Fostering a supportive environment where teamwork and shared learning are encouraged. The pet-friendly office and hybrid model contribute to this.

• Innovation & Adaptability: Staying current with digital trends and being open to new tools and methodologies to enhance creative output and operational effectiveness.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative style, working closely with marketing, e-commerce, and product teams to ensure design aligns with broader GTM strategies and business goals.

• Feedback-Oriented: A culture that values constructive feedback for continuous improvement, both in design quality and process efficiency.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and insights gained from performance data to benefit the entire team.

📝 Enhancement Note: Candidates should demonstrate an alignment with TOMS' core values, particularly its social mission and commitment to ethical business practices, alongside strong design and operational competencies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance Metrics: The primary challenge is creating visually compelling designs that also meet specific conversion and engagement goals across diverse digital platforms.

• Scaling Creative Velocity: Maintaining high-quality, on-brand creative output for a fast-paced retail calendar requires efficient workflows and scalable design systems.

• Evolving Digital Landscape: Staying ahead of rapid changes in digital platforms, user behavior, and design trends requires continuous learning and adaptation.

• Cross-functional Alignment: Ensuring design effectively communicates brand values and campaign objectives while meeting the specific needs of various departments (marketing, e-commerce, product).

Learning & Development Opportunities:

• Advanced Design System Skills: Deepening expertise in building and maintaining complex design systems for scalability and efficiency.

• Performance-Driven Design Mastery: Gaining deeper insights into user behavior, A/B testing, and conversion rate optimization (CRO) through a design lens.

• Motion & Animation Skills: Developing proficiency in motion design tools like After Effects to create more dynamic and engaging digital content.

• E-commerce & DTC Strategy: Understanding the broader strategic initiatives within the DTC and e-commerce space to inform design decisions more effectively.

• Industry Trends & Conferences: Opportunities to attend relevant design or marketing conferences to stay current with industry best practices.

📝 Enhancement Note: The challenges are inherent to high-performing digital marketing operations roles, requiring a proactive and analytical approach. The growth opportunities are well-defined, enabling career progression within specialized design or broader marketing operations functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed digital assets for a DTC e-commerce campaign. What were the objectives, your process, and the results?" (Focus on demonstrating performance-driven design and ROI.)

• "How do you approach balancing brand consistency with the need for platform-specific creative optimization (e.g., for paid social vs. email)?" (Assess understanding of channel strategy and adaptability.)

Company & Culture Questions:

• "What attracts you to TOMS' mission, and how do you see your design work contributing to it?" (Gauge cultural fit and understanding of the brand's purpose.)

• "How would you collaborate with our marketing and e-commerce teams to ensure your designs meet campaign goals and customer needs?" (Assess cross-functional collaboration skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – problem, solution, impact. Clearly articulate your role and contribution.

• Highlight Metrics: For e-commerce and paid media examples, present any available performance data (e.g., CTR, conversion rates, engagement metrics) to showcase the effectiveness of your designs.

• Process Clarity: Clearly explain your design process, including tools used, iterations, and any challenges overcome.

• Design System Integration: If applicable, specifically point out how your work adheres to or contributes to design system principles.

• Conciseness: Be prepared to present key projects efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also a strategic, operations-minded approach to digital creative. Emphasize how your work drives business results and contributes to efficient workflows.

📌 Application Steps

To apply for this Digital Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features examples of e-commerce, email, paid media, and social media design, specifically highlighting work for DTC brands and demonstrating performance-driven outcomes. Tailor your case studies to align with the responsibilities outlined in this job description.

• Resume Optimization: Update your resume to clearly list your proficiency in Figma and the Adobe Creative Suite. Quantify achievements where possible, using keywords such as "digital asset creation," "performance-driven design," "design systems," "e-commerce optimization," and "cross-functional collaboration."

• Interview Preparation: Practice articulating your design process, your experience with design systems, and how you measure the success of your digital creative work. Prepare specific examples that showcase your ability to collaborate with marketing and e-commerce teams.

• Company Research: Familiarize yourself with TOMS' current campaigns, brand aesthetic, and social mission. Understand their position in the market and how their digital presence reflects their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.