Digital Brand Designer

📍 Job Overview

Job Title: Digital Brand Designer Company: LOOP® Location: Berlin, Germany Job Type: FULL_TIME Category: Digital Brand Operations / Creative Operations Date Posted: September 18, 2025 Experience Level: Mid-Level (2-5 Years) Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping and executing the digital brand identity for leading clients, requiring a strong foundation in graphic design principles and a keen eye for digital aesthetics.
• The Digital Brand Designer will be instrumental in developing and producing creative design solutions for online campaigns, ensuring brand consistency and visual impact across all digital touchpoints.
• This position involves end-to-end project ownership, from conceptualization through to final delivery, demanding strong organizational and project management skills within a dynamic agency environment.
• Success in this role hinges on a deep understanding of digital design trends, typography, color theory, and the ability to translate brand strategy into compelling visual narratives that resonate with target audiences.

📝 Enhancement Note: While the title is "Digital Brand Designer," the emphasis on "online campaigns," "brand asset creation," and "digital brand building" suggests a role that intersects closely with Marketing Operations and Creative Operations. The responsibilities imply a need for process-oriented thinking in managing creative workflows and ensuring brand consistency at scale, which are core tenets of operations roles.

📈 Primary Responsibilities

• Conceptualize, design, and execute creative design solutions for high-profile brands, focusing on digital-first lead agency initiatives.
• Develop and produce engaging graphic content and brand assets specifically for online campaigns, ensuring alignment with client brand guidelines and campaign objectives.
• Manage the complete design lifecycle for assigned projects, from initial concept development and wireframing to final asset production and delivery.
• Collaborate closely with cross-functional teams, including strategists, marketers, and account managers, to translate campaign briefs into visually compelling digital experiences.
• Maintain brand consistency and visual integrity across all digital platforms and campaign materials, adhering to established brand systems and standards.
• Stay abreast of emerging design trends, digital technologies, and best practices to continuously innovate and elevate the quality of creative output.
• Contribute to the strategic direction of design initiatives, providing insights on visual storytelling, user experience, and brand evolution.
• Own project details with passion and a high degree of accuracy, ensuring timely and high-quality execution of all design deliverables.

📝 Enhancement Note: The responsibilities emphasize ownership from concept to delivery, which is a key operational aspect of managing creative projects. The need to "translate campaign briefs into visually compelling digital experiences" and "maintain brand consistency and visual integrity" highlights the importance of process adherence and quality control, common in operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is typically expected for mid-level roles. Equivalent practical experience with a strong portfolio can often substitute formal education.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital branding, online campaign design, and creative production within an agency or fast-paced corporate environment.

Required Skills:

• Proven graphic design portfolio with a strong emphasis on brand design and online campaign direction/production.
• Demonstrated ability to create engaging and high-impact graphic content for leading brands.
• Expertise in brand asset creation for digital campaigns, ensuring visual cohesion and brand alignment.
• Ability to manage design projects from concept through to final delivery, demonstrating strong organizational and time management skills.
• Excellent eye for digital design principles, including typography, layout, color theory, and composition.
• Proficiency in industry-standard design software, including Figma, Sketch, Adobe Photoshop, Adobe Illustrator, and Adobe After Effects.
• Strong understanding of online marketing principles and how design contributes to campaign success.
• Excellent English language proficiency, both written and verbal.

Preferred Skills:

• Knowledge of Video and Motion Design principles and practical application.
• Experience with project management methodologies and tools to manage multiple projects simultaneously.
• Ability to provide strategic direction and mentorship in design processes.
• Keen awareness of emerging design trends and digital marketing technologies.
• Aptitude for pushing creative boundaries while strictly upholding brand integrity and client requirements.
• German language skills are a plus.

📝 Enhancement Note: The emphasis on specific software like Figma, Sketch, and the Adobe Creative Suite, coupled with the need for project management and attention to detail, directly aligns with the technical and process-driven requirements often seen in operations roles that support creative functions. The "ability to provide strategic direction and mentorship" suggests a growing responsibility that requires operational oversight and process improvement thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in digital brand design and online campaign execution.
• Include case studies that highlight the design process, from initial brief analysis and concept development to final asset creation and deployment.
• Clearly articulate the role played in each project and the specific design challenges addressed.
• Demonstrate a strong understanding of brand consistency, visual hierarchy, and user engagement through compelling layouts and compositions.
• Provide examples of brand asset creation for digital campaigns, illustrating adaptability to different brand identities and campaign objectives.

Process Documentation:

• Present evidence of systematic design workflow management, including how concepts are developed, refined, and delivered.
• Illustrate how brand guidelines are applied and maintained across various digital touchpoints and campaign materials.
• Include examples of how feedback is incorporated and how design iterations are managed efficiently.
• Showcase an understanding of file management, version control, and asset organization for digital production.

📝 Enhancement Note: For an operations-focused enhancement, it’s crucial to emphasize how the portfolio should reflect process efficiency and systematic approaches. This includes documenting the "design process from initial brief analysis" and demonstrating "systematic design workflow management" and "feedback incorporation." This signals a candidate who thinks about how to operationalize creative output.

💵 Compensation & Benefits

Salary Range: For a Digital Brand Designer role with 2-5 years of experience in Berlin, Germany, the gross annual starting salary is estimated to be between €45,000 and €55,000.

• Methodology: This estimate is based on the provided salary of €45,000 for candidates meeting key requirements, adjusted upwards to reflect the typical market range for mid-level roles in a major German city like Berlin. Industry benchmarks for digital design and creative operations roles in Germany indicate a starting point around this figure, with potential for growth based on experience and skill set. The €45,000 baseline from the company suggests a competitive but entry-level for the mid-level bracket, with room for negotiation.

Benefits:

• 4-Day Workweek Option: Flexibility to choose between a 5-day or 4-day workweek, with the ability to switch models twice annually, promoting work-life balance.
• Free Sports and Fitness: Comprehensive access to fitness studios and sports facilities across Germany, with LOOP covering costs for yoga, climbing, tennis, and more.
• +20% Vacation (Sunny Hours): Additional vacation days beyond standard allowances, encouraging ample rest and rejuvenation.
• Hybrid Work Model (100%): Complete freedom to choose between working from home or the LOOP office space daily, without requiring approval.
• International and Diverse Workplace: Opportunity to work with a multicultural team of over 40 nationalities, with English as the primary language and a commitment to diversity, including a 55% female leadership quota.
• Professional Development: Access to Language Courses, Visa Support, LOOP.Horizon workshops and trainings, and a Headspace App subscription for mental well-being.
• Commuting Support: Contribution towards a Klimaticket for public transportation.
• Resource Access: A comprehensive Audiobook Library for continuous learning.

Working Hours: While the company offers a 4-day workweek option, the standard full-time commitment is likely around 40 hours per week (as indicated by ai_working_hours: 40), with flexibility inherent in the hybrid and 4-day workweek models.

📝 Enhancement Note: The benefits package is exceptionally strong and emphasizes flexibility, well-being, and professional growth, which are key attractors for operations professionals who value structured support and a positive work environment. The 4-day workweek and 100% hybrid policy are significant operational considerations for managing daily work and team collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Advertising, Technology Consulting. LOOP® operates as a digital-first lead agency, focusing on brand building at the intersection of design, technology, and data-driven marketing. Company Size: 400+ employees. This mid-to-large size suggests established processes and a structured environment, yet still agile enough to foster innovation and a dynamic culture. For operations professionals, this size often means opportunities for specialization and process refinement within dedicated teams. Founded: The company's founding date isn't explicitly stated, but the description implies significant growth and a strong track record, evidenced by their work with high-profile brands like Puma, Audi, and Red Bull over "the last few years." This suggests a relatively young but rapidly scaling organization.

Team Structure:

• The Digital Brand Designer will likely be part of a larger Creative or Brand team, potentially within a broader Marketing or Digital department.
• The team structure is expected to be collaborative, with designers working alongside strategists, project managers, and client account teams.
• Reporting lines would typically be to a Creative Director, Head of Design, or a Design Team Lead, who would oversee project allocation and quality.

Methodology:

• Data-Driven Marketing: A core operational methodology at LOOP, influencing creative decisions and performance measurement.
• Process Optimization: Implied through their focus on efficiency, client service, and rapid growth, suggesting a culture that values refining workflows.
• Agile Project Management: Likely employed to manage multiple client projects and adapt to evolving digital landscapes.

Company Website: https://jobs.workable.com/company/kYG197KmpYzRRC2MFDgcLo/jobs-at-loop%C2%AE (This is a careers page link; the primary company website is likely LOOP.agency or similar, though not provided.)

📝 Enhancement Note: The company's focus on "data-driven marketing" and its "digital-first lead agency" model strongly suggests that operational efficiency, process adherence, and measurable outcomes are highly valued. This context is crucial for understanding how a Digital Brand Designer’s work contributes to broader GTM strategies and revenue generation.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Brand Designer. This role sits between junior and senior levels, offering a solid foundation in core design skills while presenting opportunities to take on more complex projects and potentially begin leading smaller initiatives or providing mentorship. Reporting Structure: The Digital Brand Designer will likely report to a Creative Director, Design Lead, or Head of Design. This structure provides guidance and oversight, crucial for developing best practices and understanding strategic alignment. Operations Impact: The role's impact on revenue and business decisions is indirect but significant. By creating compelling digital brand assets and campaigns, the designer directly influences brand perception, customer engagement, lead generation, and ultimately, conversion rates, all of which are critical for achieving business objectives and driving revenue growth. Effective brand design operationalizes brand strategy into tangible customer touchpoints.

Growth Opportunities:

• Senior Digital Brand Designer: Progression to a senior role with increased autonomy, complex project ownership, and potentially client-facing responsibilities.
• Creative Lead/Art Director: Opportunity to lead creative projects, mentor junior designers, and contribute more significantly to strategic creative direction.
• Specialization: Potential to specialize in areas like motion graphics, UI/UX design, or brand strategy development within the agency.
• Operations Management: With a focus on process, there’s a potential career path into Creative Operations or Marketing Operations management, overseeing workflows, tools, and team efficiency.

📝 Enhancement Note: Highlighting the potential transition into "Creative Operations or Marketing Operations management" is key for an operations-focused enhancement. This acknowledges that strong operational thinkers in creative roles can pivot into dedicated operations positions, managing the "how" behind creative output.

🌐 Work Environment

Office Type: LOOP® boasts a 4000+ m² office space, described as a "loft space" and an "ideal environment for working, collaborating and finding inspiration." It also includes an additional 600m² film and photo studio, suggesting a state-of-the-art creative hub. Office Location(s): While the job posting specifies Berlin, Germany, the company mentions "7 locations" and team members from "40+ different nationalities," indicating a broader international presence. The specific inclusion of Salzburg and Vienna as potential work locations in the salary section suggests these are other primary hubs.

Workspace Context:

• Collaborative Environment: The loft space and emphasis on inspiration suggest an environment conducive to teamwork, brainstorming, and cross-pollination of ideas.
• Technology-Rich: The mention of a film and photo studio implies access to advanced creative technologies and equipment, supporting high-quality digital production.
• Flexible Work: The 100% hybrid work policy means the physical workspace is an option, not a mandate, allowing designers to choose their preferred working setting daily. This requires strong self-management and communication skills.

Work Schedule: The company offers a 4-day workweek option and a 100% hybrid model, providing significant flexibility. Standard working hours are likely around 40 hours per week, but the structure allows for personal management of time to meet project deadlines effectively.

📝 Enhancement Note: The emphasis on "cross-functional collaboration" and "access to advanced creative technologies" is important for operations professionals. The flexibility of the hybrid model also implies a need for robust communication protocols and digital collaboration tools, which are core operational concerns.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and design aesthetic.
• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, design processes, and rationale behind their creative decisions. This is a critical stage to demonstrate operational thinking in design.
• Skills Assessment/Challenge: A practical design exercise or case study focused on brand design or campaign execution might be given to evaluate problem-solving skills, creativity, and adherence to briefs.
• Team/Cultural Fit Interview: Meeting with potential team members and leadership to assess collaboration style, communication skills, and alignment with LOOP's culture.
• Final Interview: Discussion with senior leadership to finalize offer details and confirm role fit.

Portfolio Review Tips:

• Structure for Clarity: Organize your portfolio logically, perhaps by project type (brand identity, campaign work, etc.), and provide concise descriptions for each.
• Highlight Process: For each project, clearly articulate your role, the problem you were solving, your design process (ideation, execution, refinement), and the final outcome. Quantify results where possible (e.g., "increased engagement by X%").
• Showcase Tool Proficiency: Subtly demonstrate your mastery of Figma, Sketch, Adobe Creative Cloud, and any motion/video tools through the quality and variety of your work.
• Brand Consistency Focus: Emphasize how you maintained brand integrity and applied brand guidelines across different assets and campaigns.
• Demonstrate Operational Thinking: Include examples of how you managed project timelines, incorporated feedback, and ensured efficient delivery.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief provided. Identify key objectives, target audience, and constraints.
• Process-Oriented Approach: Think about how you would approach the problem systematically. Outline your steps, tools, and decision-making criteria.
• Brand Alignment: Ensure any proposed solution aligns with established or implied brand identity and values.
• Efficiency and Scalability: Consider how your design solution could be efficiently produced and scaled across different digital channels.
• Clear Communication: Prepare to articulate your thought process, design choices, and any trade-offs clearly and concisely.

📝 Enhancement Note: Focusing on the "operational thinking" in portfolio presentation and challenge preparation is key. This includes demonstrating "process adherence," "efficient delivery," and "systematic approaches" rather than just aesthetic output.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch (essential for collaborative digital design and prototyping).
• Graphic Design & Illustration: Adobe Photoshop, Adobe Illustrator (core tools for asset creation, image editing, and vector graphics).
• Motion Graphics & Video Editing: Adobe After Effects (essential for dynamic content, video editing, and motion design).

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how design impacts key metrics is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools for reporting on campaign performance would be advantageous.

CRM & Automation:

• Not directly applicable to the designer role, but awareness of how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms are used to deliver campaigns can inform design choices.

📝 Enhancement Note: The explicit mention of Figma, Sketch, and the Adobe Creative Cloud suite (Photoshop, Illustrator, After Effects) are critical technical requirements that highlight the operational need for proficiency in specific, often integrated, software for digital asset creation and campaign production.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality design work that meets client objectives and brand standards.
• Collaboration & Teamwork: A strong emphasis on working effectively with colleagues across different disciplines to achieve shared goals.
• Innovation & Curiosity: A drive to explore new design techniques, digital trends, and technologies to push creative boundaries.
• Client-Centricity: A focus on understanding client needs and delivering solutions that provide tangible value and drive business results.
• Efficiency & Agility: A proactive approach to managing workloads, optimizing processes, and adapting to changing project requirements.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with strategists, account managers, and other creative specialists.
• Feedback-Driven: Openness to receiving and providing constructive feedback to enhance project outcomes and foster continuous improvement.
• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings within the design team and across departments.

📝 Enhancement Note: The values of "Excellence in Execution," "Efficiency & Agility," and "Collaboration" are highly relevant to operations professionals, indicating a work environment that rewards systematic approaches and effective teamwork in achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: The need to innovate and push creative boundaries while strictly adhering to client brand guidelines and campaign objectives.
• Managing Multiple Projects: Effectively juggling diverse projects with varying deadlines, client demands, and creative requirements.
• Keeping Pace with Digital Trends: Continuously learning and adapting to the rapidly evolving landscape of digital design, technology, and marketing trends.
• Translating Strategy into Visuals: Effectively interpreting strategic briefs and translating them into compelling and effective visual communications.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, video editing, and potentially UI/UX design.
• Industry Exposure: Working with a diverse portfolio of high-profile brands provides exposure to various industries and market dynamics.
• Process Improvement: Contributing to the refinement of internal creative workflows and best practices.
• Mentorship: Potential to receive guidance from senior designers and creative leaders within the agency.

📝 Enhancement Note: The challenge of "Balancing Creativity with Brand Constraints" and "Keeping Pace with Digital Trends" highlights the need for strong operational frameworks and continuous learning, which are core to the operations discipline.

💡 Interview Preparation

Strategy Questions:

• “Describe a time you had to balance creative vision with strict brand guidelines for a client campaign. How did you approach it?” (Focus on process, communication, and problem-solving.)
• “Walk us through your typical design process from receiving a brief to delivering final assets for an online campaign. What tools and steps are essential?” (Highlight systematic workflow and tool proficiency.)
• “How do you stay updated on the latest digital design trends and incorporate them into your work without compromising brand integrity?” (Demonstrate proactive learning and strategic application.)

Company & Culture Questions:

• “What interests you most about LOOP’s approach to digital brand building and your work with high-profile brands?” (Show research and alignment with company mission.)
• “How do you approach collaboration with cross-functional teams, such as strategists or account managers, in a hybrid work environment?” (Emphasize communication and teamwork skills.)
• “How do you measure the success of your design work, particularly in relation to campaign performance or brand impact?” (Connect design output to business outcomes, showing an operations mindset.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation to tell a story for each project, explaining the challenge, your solution, and the outcome.
• Process Deep Dive: Dedicate time to explaining your design process, including ideation, iteration, and tool usage.
• Impact Demonstration: If possible, show how your designs contributed to campaign success (e.g., engagement metrics, conversion rates).
• Conciseness: Be mindful of time; present your strongest work and key insights efficiently.
• Enthusiasm: Convey passion for design and a collaborative spirit.

📝 Enhancement Note: Emphasizing how to answer strategy questions with a focus on "process, communication, and problem-solving" and connecting design work to "business outcomes" is crucial for tailoring preparation advice towards an operations-minded candidate.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.
• Tailor your Resume: Highlight specific achievements related to digital campaign design, brand asset creation, and project management. Use keywords from the job description like "Figma," "Adobe Creative Cloud," "online campaigns," and "brand asset creation."
• Curate Your Portfolio: Ensure your portfolio prominently features your strongest work in digital branding and online campaigns. Be prepared to discuss your design process, tool usage, and how you ensure brand consistency and efficient delivery.
• Prepare for the Interview: Research LOOP® thoroughly, understand their client work, and think about how your skills align with their "digital-first" approach. Practice articulating your design process and how you contribute to team collaboration and project success.
• Showcase Operational Thinking: During interviews, emphasize not just your design skills but also your ability to manage projects, adhere to processes, and contribute to efficient creative operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.