Designer graphique | Graphic Designer

📍 Job Overview

Job Title: Designer graphique senior | Senior Graphic Designer
Company: Victoria Park Medispa
Location: Westmount, Quebec, Canada
Job Type: Full-time
Category: Marketing Operations / Creative Operations
Date Posted: December 04, 2025
Experience Level: 3-5 Years
Remote Status: Hybrid/Remote

🚀 Role Summary

• This role is crucial for maintaining and elevating Victoria Park's brand identity across all 25 Canadian locations, ensuring a cohesive and premium visual experience.
• The Senior Graphic Designer will be responsible for the end-to-end creative process, from interpreting briefs and developing concepts to final production of digital and print assets.
• Key focus on high-quality visual execution for digital advertisements, point-of-purchase (POP) signage, brochures, and large-format materials, aligning with a high-end brand aesthetic.
• The position offers flexibility, allowing for full remote work (within the same time zone) or a hybrid arrangement, fostering a work-life balance for operations professionals.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities, experience level, and reporting structure indicate a "Senior" level role, positioning it as a key contributor within the marketing operations function. The emphasis on brand consistency across multiple locations and the production of technical print files necessitates a strong understanding of operations and workflow management within a creative context.

📈 Primary Responsibilities

• Translate creative briefs into compelling visual concepts, proposing and refining design directions based on feedback and brand guidelines.
• Develop a wide range of marketing assets, including digital ads, e-blasts, POP signage, brochures, and campaign materials, ensuring consistent visual identity across all platforms and clinic formats.
• Manage the full project lifecycle from concept to final production, including gathering detailed specifications, coordinating with vendors, and ensuring all files are print-ready and technically sound.
• Oversee project timelines and execution in a dynamic, fast-paced environment, demonstrating strong organizational skills and proactive problem-solving.
• Explore and integrate emerging technologies, including AI-driven creative tools, to enhance workflow efficiency and elevate the quality of visual output.
• Collaborate closely with the Senior Marketing and Brand Manager and the broader marketing team to support integrated campaigns, events, and national initiatives.
• Organize and manage digital assets and content through internal platforms, ensuring accessibility and proper usage across the organization.
• Participate in print approvals and in-clinic testing as needed to ensure accurate implementation of design concepts.

📝 Enhancement Note: The responsibilities highlight a need for rigorous project management and workflow optimization, akin to operations roles. The candidate must be adept at managing multiple stakeholders and deliverables, ensuring timely and high-quality output that directly impacts brand perception and marketing campaign effectiveness.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or DEC (Diplôme d'études collégiales) in Graphic Design.

Experience:

• Three to five years of professional experience in graphic design, with a preference for experience in wellness, aesthetics, retail, healthcare, or high-end commercial environments.
• Demonstrated ability to manage design projects from initial brief through to final completion with minimal supervision.

Required Skills:

• Proficiency in Adobe Creative Cloud: Expert-level skills in InDesign, Photoshop, and Illustrator are essential for creating and manipulating complex visual assets.
• Digital Design Expertise: Proven experience in developing effective digital advertisements, e-blasts, and other online marketing assets.
• Print Production & Prepress: Advanced understanding of prepress workflows, print production processes, layout principles, and typography is critical for ensuring high-quality physical deliverables.
• Project Management: Strong organizational abilities and the capacity to manage multiple projects simultaneously, adhering to deadlines in a fast-paced environment.
• Brand Consistency: Ability to apply and maintain brand direction and guidelines meticulously across all design outputs and multiple clinic formats.
• Visual Sensibility & Judgment: A keen eye for detail, strong aesthetic judgment, and a refined sense of design.

Preferred Skills:

• HTML for Design: Working knowledge of HTML for design purposes is a significant asset, facilitating better integration with digital platforms.
• Canva Familiarity: Experience with Canva is considered a plus, indicating adaptability to various design tools.
• GIF Animation: Experience in creating GIF animations is an asset, suggesting a capability for dynamic digital content.

📝 Enhancement Note: The requirement for a DEC or Bachelor's degree, combined with 3-5 years of experience, clearly defines this as a mid-level to senior individual contributor role within the operations spectrum of marketing. The emphasis on technical design skills, combined with project management and workflow execution, aligns with typical operations expectations for efficiency and quality control.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing high-quality, refined design work that demonstrates a sophisticated understanding of premium branding and visual execution.
• Portfolio examples should illustrate the candidate's ability to translate creative briefs into clear visual concepts and execute them across various mediums, including digital ads, POP signage, brochures, and potentially large-format assets.
• Showcase projects that highlight an understanding of print production readiness, including file preparation for vendors, and an ability to adapt designs for multiple clinic formats while maintaining visual consistency.
• Include case studies or project descriptions that detail the candidate's role in the project lifecycle, problem-solving approaches, and the final impact or outcome of their design work.

Process Documentation:

• Demonstrating an understanding of workflow management, particularly in a multi-location retail or service environment, is key.
• Candidates should be prepared to discuss their process for managing multiple projects, gathering specifications from various stakeholders, and ensuring timely delivery of assets.
• Evidence of utilizing or contributing to internal platforms for content organization and sharing will be beneficial.

📝 Enhancement Note: For a senior design role within a multi-location brand, the portfolio is paramount. It serves as the primary evidence of their ability to execute on brand strategy, manage complex production workflows, and deliver consistent, high-quality creative output. This is analogous to an operations professional presenting their process documentation or project case studies.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3-5 years), location (Westmount, Quebec), and the nature of the role (Senior Graphic Designer in a premium medispa environment), the estimated salary range for this position in Canada is CAD $55,000 - $75,000 annually. This estimate considers industry benchmarks for graphic design professionals in major Canadian urban centers, factoring in the specific requirements for Adobe Creative Cloud proficiency, print production knowledge, and project management capabilities.

Benefits:

• Employee Discounts: Significant discounts on a full range of medispa services and skincare products, promoting employee well-being and brand advocacy.
• Health and Wellness: Comprehensive group insurance plan covering health, dental, and vision care, providing robust protection for employees and their families.
• Continuous Learning: Opportunities for ongoing training and professional development, including access to a company Kindle account to foster skill enhancement.
• Learning Matching Fund: Annual matching funds for courses focused on self-improvement and personal development, supporting career growth and individual aspirations.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week.
• The role offers flexibility with options for full remote work (within the same time zone) or a hybrid arrangement, allowing for a balanced approach to work and personal commitments.

📝 Enhancement Note: The salary range is an estimate based on industry data for similar roles in Quebec, Canada. The benefits package is comprehensive and aligns with industry standards for full-time employees, with a particular emphasis on wellness and professional development, which are attractive to creative and operations-focused professionals. The flexibility in work arrangement is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wellness & Aesthetics (Medispa Services) Victoria Park Medispa operates within the high-growth wellness and aesthetics industry, a sector that prioritizes client experience, advanced technology, and a premium brand image. This context means that visual branding and marketing collateral must consistently reflect sophistication, efficacy, and a commitment to customer satisfaction. The company's recognition as the best medispa in Canada and its status as a finalist for "Best Managed Companies" underscore its commitment to operational excellence and brand reputation.

Company Size: Victoria Park Medispa has 25 locations across Canada, indicating a medium-to-large enterprise with a significant operational footprint. This size suggests established processes, a dedicated marketing department, and a need for centralized brand management to ensure consistency across all sites. For operations professionals, this implies opportunities to work within structured systems, contribute to scalable initiatives, and collaborate with a diverse range of internal teams.

Founded: While the founding date isn't explicitly stated, the company's multiple awards and national presence suggest a well-established organization with a proven track record in the competitive medispa market. This longevity implies a stable work environment with a clear vision for growth and brand development.

Team Structure:

• The Senior Graphic Designer will report to the Senior Marketing and Brand Manager, indicating a clear reporting line within the marketing department.
• The role involves close collaboration with the entire marketing team, suggesting a collaborative environment focused on integrated campaigns and national initiatives.
• As part of a multi-location brand, cross-functional collaboration will likely extend to clinic managers, regional operations leads, and potentially external vendors and agencies.

Methodology:

• The company's emphasis on being "led by specialists, plastic surgeons, and dermatologists" and offering "latest technology, practices and products" points to a data-driven and results-oriented approach, even within creative functions.
• The award-winning status suggests a strong focus on customer service and operational excellence, which should be reflected in all marketing materials.
• The mention of exploring AI tools indicates an openness to adopting innovative technologies to improve efficiency and enhance creative output.

Company Website: https://www.victoriapark.ca/

📝 Enhancement Note: The company's industry and accolades suggest a focus on quality, professionalism, and a premium customer experience. The Senior Graphic Designer's role is integral to maintaining this brand perception through high-caliber visual communications. The scale of operations across 25 locations means that efficiency, standardization, and clear communication are critical, aligning well with operations principles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating an individual contributor role with significant responsibility and autonomy in executing design projects. It's a step beyond entry-level design work, requiring a solid understanding of design principles, production workflows, and brand management. In an operations context, this role is key to the efficient execution of marketing strategies and the consistent delivery of brand assets.

Reporting Structure: The Senior Graphic Designer reports to the Senior Marketing and Brand Manager. This structure places the role within a clear hierarchy, allowing for strategic direction from management while providing the designer with the freedom to manage their day-to-day creative tasks and project execution. Collaboration with the broader marketing team is also emphasized, highlighting the importance of teamwork and integrated campaign efforts.

Operations Impact: The visual output of the Senior Graphic Designer directly impacts Victoria Park Medispa's brand perception, customer engagement, and ultimately, revenue. High-quality, consistent marketing materials are crucial for attracting new clients, retaining existing ones, and reinforcing the brand's premium image in a competitive market. Effective design translates complex service offerings into understandable and appealing visuals, directly influencing marketing campaign success and sales conversions.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas such as digital campaign design, large-format printing, or even emerging areas like AI-assisted design within the operations context.
• Leadership Potential: With proven success and experience, there may be opportunities to move into a Lead Designer role, overseeing junior designers or specific project streams, or even transitioning into a Marketing Manager role with a greater strategic focus.
• Skill Development: The company's commitment to continuous learning and development, including access to training and a learning matching fund, provides avenues for acquiring new skills, staying current with industry trends (e.g., AI in design), and enhancing operational efficiency in creative processes.

📝 Enhancement Note: For an operations-minded candidate, this role offers a chance to refine process management skills within a creative function, focusing on efficiency, quality control, and scalability across multiple locations. The growth path acknowledges both creative specialization and potential moves towards broader marketing or operations management.

🌐 Work Environment

Office Type: The company offers a flexible work environment, supporting both full remote work (within the same time zone) and a hybrid model. This flexibility allows employees to choose the setup that best suits their productivity and work-life balance. The option for hybrid work suggests that there is a physical office space available in Westmount, Quebec, which would likely be designed to foster collaboration and creativity.

Office Location(s): The primary office location for hybrid work is Westmount, Quebec (H3Z 1C3). This location is situated within the Urban agglomeration of Montreal, offering access to a vibrant city environment. Being a hybrid role, employees opting for this arrangement would work alongside the marketing team in this office.

Workspace Context:

• Collaborative Environment: For those choosing the hybrid option, the office workspace is conducive to team collaboration, brainstorming sessions, and direct interaction with the marketing team, fostering a sense of camaraderie and shared purpose in achieving campaign goals.
• Tools and Technology: Employees will have access to the necessary creative software (Adobe Creative Cloud) and potentially internal platforms for asset management and communication. The company's openness to exploring AI tools suggests a forward-thinking approach to technology adoption that supports creative operations.
• Team Interaction: The hybrid model allows for regular face-to-face interaction with colleagues and management, facilitating clearer communication, quicker feedback loops, and a stronger sense of team integration, which is beneficial for managing complex projects and ensuring operational alignment.

Work Schedule:

• The standard work schedule is approximately 40 hours per week, aligning with full-time employment.
• The flexibility to work remotely or in a hybrid capacity offers significant autonomy in managing one's schedule and workflow, which is ideal for roles that require focused creative time interspersed with collaborative meetings and project reviews. This structure supports efficient task management and adherence to project deadlines.

📝 Enhancement Note: The hybrid/remote flexibility is a significant aspect of this role's work environment. For operations professionals, this indicates a trust in employee autonomy and a focus on results rather than strict adherence to location-based work, which can be a strong motivator and contributor to overall job satisfaction and productivity.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.
2. First Interview: Typically a conversation with the Senior Marketing and Brand Manager to discuss your background, design philosophy, project management approach, and understanding of brand aesthetics. Expect questions about your motivations for applying and your career aspirations.
3. Portfolio Review & Skills Assessment: A dedicated session where you'll walk through your portfolio. Be prepared to discuss specific projects, your creative process, the challenges you faced, how you overcame them, and the results achieved. This may include a practical design exercise or a case study presentation related to a specific marketing challenge.
4. Final Interview: Potentially with other marketing team members or a senior leader to assess cultural fit, collaborative abilities, and overall suitability for the team and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in digital design, print production, and brand consistency, ideally showcasing work in similar industries (wellness, aesthetics, retail).
• Tell a Story: For each project, outline the brief, your creative process, the tools used, the challenges encountered, your solutions, and the measurable outcomes or impact. Focus on your role and contributions.
• Highlight Operations: If applicable, discuss how you managed project timelines, collaborated with stakeholders, or ensured production efficiency. This demonstrates your operational acumen.
• Showcase Technical Skills: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Cloud and any other relevant software. For print, include examples of print-ready files or discuss your prepress knowledge.
• Consider AI Integration: If you have experience with AI tools in your workflow, be prepared to discuss how they enhanced your efficiency or creativity.

Challenge Preparation:

• Design Challenge: You may be asked to create a concept for a specific campaign or adapt an existing asset to a new format. Focus on understanding the brand voice, target audience, and key message.
• Process Walkthrough: Be ready to explain your workflow for a complex project, from brief receipt to final delivery, emphasizing how you manage tasks, collaborate, and ensure quality.
• Problem-Solving Scenarios: Prepare to discuss how you would handle conflicting feedback, tight deadlines, or unexpected production issues.

📝 Enhancement Note: The interview process for a senior creative role often includes a significant portfolio review and potentially a practical design challenge. Candidates should prepare to articulate not just their creative vision but also their project management skills and understanding of production workflows, which are crucial for operations-aligned roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in InDesign, Photoshop, and Illustrator for all graphic design tasks.
• Project Management Software: While not explicitly named, experience with tools like Asana, Trello, Monday.com, or similar platforms for managing project timelines and tasks is highly beneficial.
• Digital Asset Management (DAM) Systems: Familiarity with systems for organizing, storing, and sharing digital assets across a multi-location organization would be advantageous.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Basic understanding of how digital assets perform online may be required to inform design choices.
• Marketing Automation Platforms (e.g., Mailchimp, HubSpot): Experience with platforms where e-blasts and digital campaign assets are deployed.

CRM & Automation:

• Canva: Considered an asset, indicating a need for versatility with different design platforms.
• AI Creative Tools: The company is keen on exploring AI for creative workflows, so familiarity with or a willingness to learn tools like Midjourney, DALL-E, or Adobe Firefly is a plus.

📝 Enhancement Note: Proficiency with Adobe Creative Cloud is a baseline requirement. The mention of AI tools indicates a forward-thinking approach to creative operations, suggesting that candidates who can leverage technology for efficiency and innovation will be highly valued. Understanding how design assets integrate with marketing automation and analytics platforms is also a plus.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: Victoria Park Medispa strives for the "best" in services and customer experience, and this commitment to high standards is expected to permeate all aspects of work, including design output.
• Collaboration: The role requires close teamwork with the marketing department and potentially other internal teams, emphasizing a cooperative and communicative approach.
• Innovation & Forward-Thinking: The company's interest in new technologies, including AI, suggests a culture that values innovation and continuous improvement in its processes and creative output.
• Professionalism & Detail-Orientation: Given the premium nature of the brand and the diverse client base, a high level of professionalism and meticulous attention to detail in all work is paramount.
• Client-Centricity: While this is a design role, understanding the end-client's experience and ensuring that designs enhance that experience is a core underlying value.

Collaboration Style:

• Integrated Campaigns: The designer will work as part of an integrated marketing team, contributing to cohesive campaigns across multiple channels.
• Feedback-Driven: The role involves receiving and implementing feedback from management and team members, requiring an adaptable and solution-oriented approach to design revisions.
• Cross-Functional Communication: Effective communication with various stakeholders (marketing, clinic operations, potentially external vendors) is essential for successful project execution.

📝 Enhancement Note: The company's values emphasize quality, innovation, and client focus. For a designer in an operations-adjacent role, this translates to delivering visually impactful work that aligns with brand standards, embracing new tools for efficiency, and communicating effectively to ensure seamless execution of marketing initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across 25 Locations: Ensuring a uniform and high-quality brand image across numerous physical locations and diverse digital platforms can be operationally complex.
• Balancing Creative Vision with Technical Constraints: Effectively translating creative concepts into print-ready files and digital assets that meet specific technical specifications and vendor requirements.
• Managing Multiple Projects in a Dynamic Environment: Juggling various campaign demands, deadlines, and feedback from different stakeholders requires strong organizational and time management skills.
• Staying Ahead of Design Trends and Technologies: Continuously adapting to evolving design aesthetics, digital platforms, and new creative tools, including AI, to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Design Software Skills: Deepening expertise in Adobe Creative Cloud features or exploring new design software.
• AI in Creative Workflows: Gaining hands-on experience with AI tools to enhance creative output and operational efficiency.
• Brand Management: Developing a deeper understanding of brand strategy and its application across various marketing channels.
• Project Management Techniques: Enhancing skills in managing complex projects, timelines, and stakeholder communication within a marketing operations framework.
• Industry Exposure: Opportunities to work on campaigns for a leading medispa brand, offering valuable experience in the wellness and aesthetics sector.

📝 Enhancement Note: The challenges presented are common in multi-location marketing operations. Addressing them requires strong process thinking, adaptability, and a proactive approach to learning and problem-solving, all of which are valuable for operations professionals. The growth opportunities are geared towards both deepening creative expertise and expanding operational and strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final production, especially when dealing with multiple deliverables and tight deadlines." (Focus on workflow, task management, and problem-solving.)
• "How do you ensure visual consistency across different marketing channels and for a brand with multiple locations?" (Highlight your understanding of brand guidelines and operational execution.)
• "Can you walk us through a project where you had to adapt a design based on feedback or unexpected technical constraints? What was your approach?" (Demonstrate adaptability, collaboration, and problem-solving.)

Company & Culture Questions:

• "What attracts you to Victoria Park Medispa and our brand?" (Research the company's values, awards, and services; connect it to your own interests.)
• "How do you approach collaboration within a marketing team, especially when working remotely or in a hybrid setup?" (Emphasize communication, proactivity, and team contribution.)
• "How do you stay updated on design trends and new technologies like AI? Can you give an example of how you've used a new tool to improve your work?" (Showcase your commitment to continuous learning and innovation.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically. Start with an overview of your role and the project's objectives.
• Narrative: For each project, clearly articulate the problem, your solution, the process, and the outcome. Quantify results where possible.
• Operations Focus: Highlight any aspects of project management, workflow optimization, or technical production details that demonstrate your operational skills.
• Brand Alignment: Explain how your designs align with the premium brand identity of Victoria Park Medispa.
• Engagement: Be prepared for questions and engage in a discussion about your work. Show enthusiasm and a willingness to adapt.

📝 Enhancement Note: Preparing for interview questions that blend creative strategy with operational execution is key. Candidates should be ready to discuss their design process in terms of efficiency, quality control, and stakeholder management, mirroring the language and mindset of operations professionals.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Victoria Park careers page.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience in digital advertising, print production, and maintaining brand consistency across multiple formats or locations. Prioritize recent work that aligns with the premium aesthetics of the medispa industry.
• Resume Optimization: Ensure your resume clearly outlines your 3-5 years of experience, proficiency in Adobe Creative Cloud, and any experience with project management or workflow optimization. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, project management approach, and how you collaborate within a team. Prepare to discuss specific portfolio pieces in detail, focusing on both creative and operational aspects.
• Company Research: Familiarize yourself with Victoria Park Medispa's services, brand identity, and recent achievements (awards, expansion). Understand their commitment to quality and client experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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