Design Manager, Global Corporate Digital + Motion

📍 Job Overview

Job Title: Design Manager, Global Corporate Digital + Motion

Company: PepsiCo

Location: New York, New York, United States

Job Type: FULL_TIME

Category: Creative & Design Operations / Digital Marketing Operations

Date Posted: February 26, 2026

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Lead digital-first, motion-led creative development for global corporate social and web platforms, ensuring brand consistency at enterprise scale.

• Drive concept through execution for high-performing social and digital content, translating communications strategy into impactful, measurable digital storytelling.

• Elevate craft, mentor creatives, and integrate performance insights to refine and optimize digital content strategies for PepsiCo's corporate presence.

• Manage integrated timelines and streamline internal workflows to ensure efficient, cohesive execution of digital and motion assets across a global organization.

📝 Enhancement Note: While the role is in Design, the emphasis on "Operational Excellence," "Workflow Streamlining," "Governance Standards," "Asset Delivery Systems," and "Enterprise KPIs" strongly indicates a need for operations-minded individuals who can manage creative production and digital asset lifecycles efficiently. This role bridges creative execution with operational rigor, making it relevant for individuals with a strong understanding of GTM operations, digital asset management, and process optimization within a creative context.

📈 Primary Responsibilities

• Lead end-to-end creative concept development and execution for global social media and corporate web platform content, focusing on motion graphics and digital storytelling.

• Develop and create platform-native motion assets, including static graphics, animated systems, short-form video content (reels), and broader campaign materials.

• Establish and maintain scalable design systems, including templates, toolkits, and comprehensive motion and digital guidelines to ensure brand consistency across all digital touchpoints.

• Translate high-level communications strategies into engaging and effective digital ecosystems that resonate with target audiences and align with enterprise-wide Key Performance Indicators (KPIs).

• Leverage analytics and performance data to continuously refine creative approaches, optimize content for engagement, and identify emerging digital trends for timely activation.

• Manage integrated project timelines across digital, social, print, and event-related assets, ensuring cohesive and on-time delivery in a fast-paced, global environment.

• Streamline internal digital content production workflows to enhance efficiency and scalability, while maintaining rigorous governance standards for file management, digital production processes, and asset delivery systems.

• Provide art direction and narrative guidance to external agency partners and vendors, ensuring alignment with PepsiCo's brand vision and strategic objectives.

• Present creative concepts, design rationale, and strategic playbooks to executive stakeholders, clearly articulating the connection between design decisions and business outcomes.

• Mentor and guide junior designers and creative contributors, fostering skill development and strengthening the overall capability of the creative team.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on creative work and strategic operational management. The emphasis on "scalable templates," "workflow streamlining," "governance standards," and "enterprise KPIs" suggests that candidates with experience in operations, project management, or digital asset management within a creative setting will be highly valued. This role requires someone who can not only design but also operationalize creative output for a global brand.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Graphic Design, Motion Graphics, or a closely related discipline.

Experience: 7+ years of progressive experience in digital design and motion graphics, specifically for global brands, leading creative agencies, or prominent digital editorial platforms.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with deep expertise in After Effects, Photoshop, and Illustrator for creating sophisticated motion graphics and visual assets.

• Strong command of Figma for collaborative design workflows, prototyping, and development of responsive digital systems.

• Demonstrated expertise in motion graphics principles, video editing workflows, and the production of dynamic animated content for digital platforms.

• Solid understanding of UI/UX fundamentals, human-computer interaction principles, and the unique behaviors of content across various platform-native environments.

• In-depth knowledge of typography, layout systems, visual hierarchy, and effective digital storytelling techniques to create compelling narratives.

• Comprehensive understanding of global social media platforms, their best practices, and the nuances of creating platform-specific content that performs.

• Proven ability to manage complex, multi-channel projects from concept to completion within fast-paced, evolving environments.

• Experience in mentoring junior creatives, providing constructive feedback, and leading small project teams or pods.

• Exceptional presentation and communication skills, with the ability to articulate creative vision and strategic rationale clearly to diverse audiences, including executive leadership.

Preferred Skills:

• Working knowledge of 3D rendering tools (e.g., Cinema 4D, Blender) and emerging creative technologies that can enhance digital storytelling.

• Experience with digital asset management (DAM) systems and best practices for organizing, storing, and retrieving creative assets at scale.

• Familiarity with project management software (e.g., Asana, Monday.com, Wrike) for tracking creative workflows and team progress.

• Understanding of content marketing principles and how design contributes to audience engagement and lead generation strategies.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, Figma, and motion graphics expertise is critical. For operations professionals, understanding how these tools integrate into broader workflows for asset creation, version control, and distribution is key. Experience with Digital Asset Management (DAM) systems and project management tools would be highly beneficial, as these directly relate to operational efficiency in managing creative assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a robust portfolio showcasing end-to-end creative development for digital and motion projects, emphasizing platform-native content for global brands.

• Include case studies that highlight your ability to translate communications strategy into visually compelling and measurable digital storytelling initiatives.

• Showcase examples of scalable design systems, motion graphics toolkits, and digital guideline development that have been implemented effectively.

Process Documentation:

• Detail your approach to creative workflow design and optimization for digital and motion content production, including any implemented process improvements.

• Illustrate your methods for content creation, asset delivery, and the implementation of automation where applicable to enhance efficiency.

• Present examples of how you have measured the performance and impact of your design work, using data to inform future creative strategies.

📝 Enhancement Note: For this role, the portfolio is paramount. It must not only display creative talent but also demonstrate a structured approach to design processes, system thinking, and the ability to produce work that is scalable, consistent, and measurable. Operations candidates should focus on showcasing projects where they improved efficiency, managed complex workflows, or demonstrated a clear ROI through their creative contributions.

💵 Compensation & Benefits

Salary Range: The expected compensation range for this position is between $110,700 - $185,250 USD annually.

Benefits:

• Performance Bonus: Eligibility for a performance-based bonus with a target payout of 12% of annual salary, paid out annually.

• Paid Time Off: Comprehensive paid time off package, including paid parental leave, vacation days, sick leave, and bereavement leave, subject to eligibility.

• Health & Wellness: Full suite of health and wellness benefits, including Medical, Dental, Vision, and Disability insurance.

• Financial Security: Support for financial well-being through Health and Dependent Care Reimbursement Accounts, a Defined Contribution Retirement Plan, Accident Insurance, Group Legal Insurance, and Life Insurance.

• Employee Support: Access to the Employee Assistance Program (EAP) for confidential support services.

Working Hours: This is a full-time role. While specific daily hours are not detailed, standard professional working hours are expected, with potential for flexibility depending on project needs and team collaboration, typically around 40 hours per week.

📝 Enhancement Note: The provided salary range is based on industry benchmarks for a Design Manager role with 7+ years of experience in a major metropolitan area like New York City, considering the responsibilities and company scale. The benefits package is extensive, reflecting PepsiCo's commitment to employee well-being and financial security. For operations candidates, understanding how these benefits contribute to employee retention and productivity can be a valuable perspective.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Consumer Packaged Goods (CPG)

Company Size: Large Enterprise (PepsiCo operates in over 200 countries and territories with a global workforce).

Founded: 1965 (PepsiCo was formed by the merger of Frito-Lay and Pepsi-Cola).

Team Structure:

• The Global Corporate Digital Design team is part of the broader PepsiCo Design + Innovation function, which operates with a "fearlessness and passion of a startup" ethos despite its scale.

• This role reports into a leadership position within the Global Corporate Digital Design team, which focuses on PepsiCo's corporate presence across owned social channels and web platforms.

Methodology:

• PepsiCo Design + Innovation leverages Design Thinking to solve brand and business challenges, aiming to drive meaningful value and growth.

• The team is focused on innovating to create positive change for people, brands, business, and the world, emphasizing a forward-thinking and impact-driven approach.

• Emphasis is placed on creating excitement, refreshment, and fun through brands and experiences, suggesting a dynamic and engaging creative environment.

Company Website: https://www.pepsicojobs.com

📝 Enhancement Note: PepsiCo's description highlights a dual culture: the operational scale and global reach of a large enterprise combined with the innovative spirit and agility of a startup within its Design + Innovation arm. For operations professionals, this implies a need to balance robust process management with creative agility and a focus on driving measurable impact. Understanding how a large CPG company leverages digital and motion design for corporate branding and communication is key.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor or a first-level management position within the creative operations and digital design domain. It requires a blend of advanced technical/creative skills and leadership capabilities.

Reporting Structure: The Design Manager will report to a Director or Senior Manager within the Global Corporate Digital Design team. They will likely manage a small team or specific project pods, and will collaborate closely with peers in Communications, Marketing, and other GTM functions.

Operations Impact: The Design Manager's work directly influences how PepsiCo's corporate brand is perceived globally across digital platforms. By ensuring high-quality, motion-led storytelling and consistent visual identity, this role contributes to brand reputation, stakeholder engagement, and the overall effectiveness of corporate communications in achieving business objectives. The ability to translate strategy into measurable digital content is crucial for demonstrating operational value.

Growth Opportunities:

• Specialization: Potential to deepen expertise in motion graphics, digital systems, or design strategy within a global corporate context.

• Leadership: Opportunity to advance into a Director-level role, managing larger teams or broader creative portfolios, and taking on more strategic responsibilities.

• Cross-Functional Exposure: Gaining experience by working with various brand teams and corporate functions, expanding understanding of the broader GTM and operational landscape.

• Skill Development: Continuous learning in emerging digital technologies, design trends, and performance analytics to stay at the forefront of digital content creation.

• Portfolio Expansion: Contributing to high-profile global campaigns and digital initiatives that can significantly enhance an individual's professional portfolio and industry recognition.

📝 Enhancement Note: For operations-focused candidates, this role offers a unique opportunity to apply operational principles (workflow management, process optimization, measurement) within a creative domain. The growth path likely involves moving into more strategic operational leadership roles within design, marketing, or GTM functions, leveraging the experience gained in managing large-scale creative production and digital asset lifecycles.

🌐 Work Environment

Office Type: This is an on-site role based in PepsiCo's New York City office. The environment is likely a modern, collaborative corporate setting designed to foster creativity and teamwork.

Office Location(s): 350 Hudson Street, New York, NY 10014. This location is situated in a vibrant part of Manhattan, offering access to public transportation and a dynamic urban workspace.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with team members, cross-functional partners, and potentially external stakeholders.

• Access to industry-standard creative software and hardware will be provided, supporting the creation of high-quality digital and motion assets.

• Opportunities for regular interaction with the design team, communications specialists, and other creative professionals will be abundant, fostering a culture of shared learning and innovation.

Work Schedule: A standard full-time work schedule is anticipated. While specific hours may vary based on project demands and team needs, the role is based in New York City, adhering to typical professional working hours, likely around 40 hours per week. Flexibility may be available, but the core requirement is to be present and engaged on-site.

📝 Enhancement Note: The on-site requirement in a major hub like New York City suggests a preference for in-person collaboration and access to company resources. For operations professionals, this environment often means structured days with clear communication channels and readily available support, which can be conducive to efficient process execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and creative fit. Candidates with strong operational experience in creative production workflows will stand out.

• Creative/Technical Assessment: This may involve a portfolio review session where you present your work, discuss your creative process, and explain your role in execution and strategy. Be prepared to discuss how you managed timelines, collaborated with teams, and ensured brand consistency.

• Functional/Behavioral Interviews: Interviews with hiring managers and team members to assess leadership skills, strategic thinking, problem-solving abilities, and cultural fit. Expect questions about how you handle feedback, manage stakeholders, and drive operational efficiency in creative projects.

• Final Round: Potentially a presentation to senior leadership, where you'll articulate your vision for PepsiCo's corporate digital presence and how you can contribute to its strategic goals, emphasizing both creative excellence and operational rigor.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your capabilities in digital design, motion graphics, and leadership. Prioritize work that reflects global brand experience and successful campaign execution.

• Showcase Process & Impact: For each project, clearly articulate the brief, your role, the creative process, the tools used, and the final outcome. Crucially, highlight how you managed timelines, collaborated with teams, and connected your design decisions to measurable results or business objectives.

• Highlight Motion Expertise: Ensure your portfolio prominently features motion design examples, showcasing your skills in animation, kinetic typography, and storytelling through movement.

• Demonstrate Scalability: Include examples where you've developed templates, systems, or guidelines that enable efficient, consistent content creation at scale.

• Tell a Story: Present your work as compelling case studies. Explain the challenges, your solutions, and the impact, framing your contributions within a strategic and operational context.

Challenge Preparation:

• Be prepared for potential creative challenges that might involve developing concepts for a specific PepsiCo corporate initiative or refining existing digital assets.

• Understand PepsiCo's brand identity and its current digital presence across social media and corporate websites. Research their recent campaigns and communications.

• Practice articulating your strategic thinking, how you would approach operationalizing creative workflows, and how you measure success for digital campaigns.

📝 Enhancement Note: For operations candidates, the portfolio review is an opportunity to emphasize process, efficiency, and measurable impact. Frame your creative projects as solutions that improved workflows, ensured brand governance, or delivered tangible business results. Discussing your experience with project management, asset management, and cross-functional collaboration will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced expertise required in After Effects, Photoshop, and Illustrator for motion graphics, asset creation, and visual design.

• Figma: Strong proficiency expected for collaborative design, prototyping, and developing responsive digital systems and UI elements.

• Motion Graphics & Video Editing Software: Proficiency in industry-standard tools for animation, video editing, and compositing.

Analytics & Reporting:

• Familiarity with social media analytics platforms (e.g., Meta Business Suite, LinkedIn Analytics, Twitter Analytics) to interpret performance data and inform creative strategy.

CRM & Automation:

• While not a direct CRM role, understanding how digital content integrates with broader marketing automation and CRM strategies is beneficial.

• Experience with Digital Asset Management (DAM) systems for organizing, storing, and distributing creative assets at scale is highly advantageous.

• Familiarity with project management and workflow tools (e.g., Asana, Wrike, Monday.com) for managing creative production pipelines.

📝 Enhancement Note: The core tools are creative software. However, for an operations-minded applicant, proficiency in project management tools, DAM systems, and analytics platforms is crucial for demonstrating an understanding of efficient content lifecycle management and performance measurement, which are key operational functions.

👥 Team Culture & Values

Operations Values:

• Craft Excellence with Scalability: A commitment to high-quality creative output that is also designed for efficient and consistent implementation across global platforms.

• Data-Driven Optimization: Utilizing analytics and performance insights to inform creative decisions and continuously improve the effectiveness of digital storytelling.

• Strategic Impact: Connecting design work directly to business objectives and enterprise KPIs, ensuring that creative efforts contribute tangible value.

• Agile & Collaborative: Embracing a dynamic, fast-paced environment that requires close collaboration with cross-functional teams and a willingness to adapt to emerging trends.

• Innovation & Growth: A forward-thinking mindset focused on exploring new creative technologies and methodologies to drive positive change and business growth.

Collaboration Style:

• Cross-Functional Integration: Working closely with Global Communications, marketing teams, and potentially brand managers to ensure alignment on strategy and execution.

• Process-Oriented: A focus on developing and adhering to streamlined workflows and governance standards to ensure efficient and consistent delivery of creative assets.

• Feedback & Mentorship: A culture that encourages constructive feedback, knowledge sharing, and mentorship among creative team members to foster continuous improvement.

📝 Enhancement Note: The emphasis on "craft excellence with scalability" and "data-driven optimization" directly aligns with operational principles. For operations professionals, highlighting your ability to implement efficient processes, measure impact, and collaborate effectively across diverse teams will resonate strongly with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Relevance: Ensuring brand consistency across diverse global markets while allowing for culturally relevant adaptations in digital content.

• Rapidly Evolving Digital Landscape: Keeping pace with new social media platforms, features, and content trends to maintain cutting-edge digital storytelling.

• Managing Stakeholder Expectations: Effectively communicating creative vision and operational plans to a wide range of stakeholders with varying priorities.

• Scaling Creative Production: Developing efficient workflows and systems to meet the high demand for digital and motion content from a global organization.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in advanced motion graphics, 3D rendering, animation techniques, and emerging digital design tools.

• Industry Exposure: Potential to attend industry conferences, workshops, and training sessions focused on digital design, motion graphics, and brand storytelling.

• Leadership Development: Growth into more senior management roles, focusing on strategic planning, team leadership, and operational oversight of larger creative functions.

• Cross-Disciplinary Learning: Gaining insights into marketing strategy, communications planning, and broader Go-To-Market (GTM) operations within a Fortune 500 company.

📝 Enhancement Note: For operations candidates, framing the "challenges" as opportunities to apply operational solutions (e.g., developing better governance for global consistency, optimizing workflows for scaling production) will be a strong approach. The "growth opportunities" can be viewed through an operational lens, focusing on developing more strategic operational leadership within creative functions.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a motion graphics strategy for PepsiCo's corporate social channels that balances brand consistency with platform-specific engagement?" (Focus on process, KPI alignment, and trend integration).

• "Describe a time you had to manage conflicting creative feedback from multiple stakeholders. How did you navigate this and ensure a positive outcome?" (Highlighting communication, negotiation, and operational decision-making).

Company & Culture Questions:

• "What excites you about PepsiCo's brand and its corporate mission? How do you see design contributing to its goals?" (Research PepsiCo's sustainability initiatives, brand values, and recent corporate communications).

• "How do you foster a collaborative and innovative environment within a design team, especially when working on operationalizing creative processes?" (Discuss mentorship, feedback mechanisms, and process improvement culture).

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your career and key strengths, then dive into 2-3 projects. For each project, clearly define the challenge, your role, the strategic rationale, your creative process (including operational considerations like timeline management), the solution, and the measurable results.

• Quantify Your Contributions: Whenever possible, use data and metrics to demonstrate the impact of your work. For instance, "Our animated explainer video increased engagement by X% compared to static posts," or "The template system we developed reduced production time by Y hours per asset."

• Emphasize Operational Rigor: When discussing your process, highlight how you managed project timelines, collaborated with cross-functional teams, ensured brand governance, and implemented efficient workflows.

• Connect to PepsiCo: Tailor your presentation to PepsiCo's context. Discuss how your skills and experience can address their specific needs in corporate digital storytelling and motion graphics.

📝 Enhancement Note: For operations candidates, the strategy questions are prime opportunities to demonstrate your understanding of operationalizing creative work. Focus your portfolio presentation on the "how" and "why" behind your projects, emphasizing efficiency, scalability, and measurable outcomes just as much as creative execution.

📌 Application Steps

To apply for this operations-aligned creative leadership position:

• Submit your application through the official PepsiCo jobs portal, ensuring all requested fields are completed accurately.

• Customize Your Resume: Tailor your resume to highlight experience in digital design, motion graphics, creative leadership, and any relevant operational skills such as project management, workflow optimization, and cross-functional collaboration. Use keywords from the job description and this enhanced listing.

• Prepare Your Portfolio: Curate a digital portfolio that showcases your best work in motion design and digital content creation for global brands. Include case studies that detail your creative process, operational approach, and measurable impact. Ensure it is easily accessible and professionally presented.

• Research PepsiCo: Familiarize yourself with PepsiCo's current digital presence, brand messaging, corporate initiatives (e.g., sustainability efforts), and recent campaigns. Understand their approach to corporate communications and digital storytelling.

• Practice Your Narrative: Prepare to articulate your experience, skills, and strategic thinking clearly. Practice presenting your portfolio and answering potential interview questions, focusing on how your blend of creative talent and operational acumen can benefit PepsiCo.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.