Design Consultant

📍 Job Overview

Job Title: Design Consultant Company: Express Flooring Location: Phoenix, Arizona, United States Job Type: Full-Time Category: Sales / Retail / Design Consulting Date Posted: 2026-01-16T20:13:00 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Drive revenue growth by providing expert flooring solutions and design consultations to homeowners.
• Execute a consultative selling approach to understand customer needs and close sales opportunities effectively.
• Manage a schedule of pre-qualified leads and in-home appointments, focusing on delivering a superior customer experience.
• Collaborate with internal teams to ensure seamless project execution from consultation to installation.

📝 Enhancement Note: This role is primarily sales-focused, requiring a strong consultative approach to in-home sales within the flooring industry. While the title is "Design Consultant," the core function revolves around sales and closing deals, supported by design recommendations. The "Golden Leads" and high close rate indicate a lead-generation system that supports the sales process.

📈 Primary Responsibilities

• Conduct in-home consultations with homeowners to assess their flooring needs and provide tailored design and product recommendations.
• Perform accurate in-home estimates and measurements to develop comprehensive proposals.
• Proactively manage a pipeline of "Golden Leads" generated through TV advertising, aiming for a 60% close rate.
• Focus on consultative selling techniques to build rapport, identify customer pain points, and present effective flooring solutions.
• Achieve and exceed sales targets through effective closing strategies and a commitment to customer satisfaction.
• Leverage company-provided flooring samples and product knowledge to educate customers and facilitate purchasing decisions.
• Maintain detailed records of customer interactions, sales activities, and project details within the CRM system.
• Collaborate with installation teams and internal support staff to ensure a smooth customer journey.
• Adhere to company sales processes, ethical standards, and performance metrics.

📝 Enhancement Note: While the original description mentions "leaving the rest to the Express Team," the implied responsibility is to effectively close the sale. The "Golden Leads" and high close rate suggest a structured sales process where the consultant's primary role is to convert these warm leads into closed deals, rather than managing the entire project lifecycle post-sale.

🎓 Skills & Qualifications

Education: High school diploma or equivalent required; a college degree is preferred.

Experience: Minimum of 2 years of in-home or outside sales experience.

Required Skills:

• Proven ability in consultative selling and customer needs assessment.
• Strong closing skills with a track record of achieving sales targets.
• Excellent written and verbal communication skills for effective customer interaction.
• High degree of self-motivation and discipline for managing personal schedules and goals.
• Proficiency in time management and organizational skills to handle multiple appointments.
• Ability to build rapport and establish trust with homeowners.
• Adaptability to work flexible hours, including evenings and weekends, to accommodate customer appointments.
• Valid state motor vehicle operator's license and ability to drive a personal vehicle.

Preferred Skills:

• Experience in the flooring or home improvement industry.
• Familiarity with design principles and color theory.
• Demonstrated ability to manage a high volume of inbound leads.
• Previous experience with CRM software for sales tracking.
• Proven ability to manage physical demands including sitting, walking, reaching, and occasional stair climbing.
• Capability to routinely lift and move items up to 55 lbs.

📝 Enhancement Note: The emphasis on "closing the sale" and the high close rate from "Golden Leads" suggests that candidates with a strong sales acumen and experience in converting leads into revenue will be highly valued. While design consultation is part of the role, the core requirement is sales performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of successful sales engagements, highlighting consultative selling strategies and problem-solving approaches.
• Examples of how you have met or exceeded sales targets, demonstrating quantifiable results.
• Case studies illustrating how you built rapport and understood customer needs to provide effective solutions.
• Documentation of your approach to managing appointments and client interactions efficiently.

Process Documentation:

• Demonstrate understanding of a structured sales process from lead qualification to closing.
• Illustrate methods for effective in-home consultations, including needs assessment and solution presentation.
• Examples of how you leverage product knowledge and design recommendations to influence purchasing decisions.

📝 Enhancement Note: While not explicitly stated, a portfolio that demonstrates strong sales performance, consultative selling techniques, and effective client management will be crucial for this role, especially given the commission-based structure and focus on closing deals.

💵 Compensation & Benefits

Salary Range: $125,000 - $150,000 USD per year. Note: This is an average first-year earning potential. Top performers can earn upwards of $250,000.

Benefits:

• 8 weeks of paid, intensive training to ensure comprehensive skill development.
• 100% commission-based plan with performance bonuses, rewarding solid results.
• Ongoing one-on-one coaching and support from sales managers.
• Company-provided flooring samples, reducing out-of-pocket expenses.
• Opportunity for unlimited earning potential with no cap on commission.

Working Hours: Flexible schedule primarily based on customer appointment availability, requiring availability for evening and weekend appointments. A standard full-time work commitment is expected, estimated at 40 hours per week, with potential for longer hours during peak periods or to meet sales targets.

📝 Enhancement Note: The compensation is heavily performance-driven, with a significant emphasis on commission. The provided salary range represents the average for the first year, indicating a strong earning potential for successful sales consultants. The 8 weeks of paid training is a substantial investment by the company, highlighting their commitment to employee success and the importance of thorough preparation for this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Flooring Retail and Installation. Express Flooring operates multiple states, positioning itself as a leading provider of residential and commercial flooring solutions. Company Size: Express Flooring is a growing company, actively seeking professionals for various positions. The exact size is not specified, but the mention of "rapidly expanding" suggests a dynamic and potentially large organization. Founded: The founding date is not specified.

Team Structure:

• Sales consultants operate independently in the field, conducting in-home appointments.
• They are supported by sales managers who provide coaching and ongoing training.
• A dedicated "Express Team" handles aspects of the project post-sale, allowing consultants to focus on closing.
• Collaboration occurs with internal support staff and installation teams to ensure customer satisfaction.

Methodology:

• Customer-focused, consultative selling experience is paramount.
• Emphasis on delivering a superior homeowner experience.
• TV-driven lead generation ("Golden Leads") with a high close rate (60%) drives the sales process.
• Structured paid training program followed by continuous one-on-one coaching.
• Focus on problem-solving and finding innovative solutions.

Company Website: http://www.expressflooring.com/careers

📝 Enhancement Note: The company culture appears to be sales-driven, with a strong emphasis on customer experience and performance. The "Golden Leads" system suggests a well-established marketing and lead generation engine. The company values ambitious individuals who seek rewarding careers and are passionate about problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entry to mid-level sales position within the flooring industry. It's geared towards individuals with prior sales experience looking to leverage a strong lead generation system and a commission-based structure for significant earning potential.

Reporting Structure: Design Consultants report to Sales Managers, who provide coaching, training, and performance guidance.

Operations Impact: Design Consultants directly impact revenue by closing sales and driving customer acquisition. Their performance is a critical factor in the company's overall financial success and growth trajectory. Effective consultation and salesmanship contribute to customer loyalty and brand reputation.

Growth Opportunities:

• Sales Advancement: Potential to advance to Senior Sales Consultant roles, mentoring new hires, or taking on more complex client accounts.
• Management Track: Opportunities to move into Sales Management positions, leading teams of consultants and contributing to sales strategy.
• Specialization: Developing expertise in specific flooring types or design aesthetics to become a subject matter expert.
• Performance-Based Bonuses: Opportunities for increased earnings through performance bonuses beyond the base commission.

📝 Enhancement Note: While the role is focused on individual sales performance, the company's "rapidly expanding" nature suggests potential for career progression into leadership or specialized roles within their operations. The emphasis on training and ongoing support indicates a commitment to employee development.

🌐 Work Environment

Office Type: This is primarily an in-home, field-based sales role. Consultants operate remotely from a home office and travel to customer residences. There is no mention of a traditional office workspace for daily operations.

Office Location(s): The primary business area is Phoenix, Arizona, with consultants conducting appointments within this region.

Workspace Context:

• The primary "workspace" is the customer's home, requiring professionalism and adaptability.
• Consultants are responsible for managing their own schedules and travel within their designated service area.
• Company-provided flooring samples are a key component of the "mobile showroom" used during consultations.
• Independent work is balanced with regular interaction with sales managers for coaching and support.

Work Schedule: The work schedule is flexible and driven by customer appointment availability. This typically includes evenings and weekend appointments, reflecting the retail nature of the business and the need to accommodate homeowner availability. A commitment of approximately 40 hours per week is expected, but this can fluctuate based on lead volume and sales targets.

📝 Enhancement Note: This role offers significant autonomy and flexibility, ideal for self-motivated individuals. The "work environment" is the customer's home, necessitating strong interpersonal skills and a professional demeanor.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a phone or video call to assess basic qualifications, sales experience, and cultural fit.
• In-Depth Interview: A more detailed interview, potentially with a Sales Manager, focusing on sales methodology, problem-solving skills, and motivation.
• Role-Play/Scenario: Candidates may be asked to perform a mock in-home consultation or sales pitch to demonstrate their consultative selling abilities.
• Final Interview: Potentially with a senior sales leader to discuss career goals and alignment with the company's growth trajectory.

Portfolio Review Tips:

• Quantify Achievements: Clearly present sales performance data, such as average deal size, close rates, and revenue generated.
• Highlight Consultative Approach: Showcase examples of how you identified customer needs, overcame objections, and provided tailored solutions.
• Demonstrate Problem-Solving: Include scenarios where you faced challenges and how you resolved them to ensure customer satisfaction and secure a sale.
• Showcase Client Rapport: Provide testimonials or examples of how you built strong relationships with clients.
• Structure for Clarity: Organize your portfolio logically, perhaps by sales cycle stage or by client type, making it easy for interviewers to follow.

Challenge Preparation:

• Sales Pitch Practice: Rehearse a concise and compelling sales pitch that highlights your understanding of the flooring industry and customer needs.
• Objection Handling: Prepare for common sales objections and develop effective responses that address customer concerns while reinforcing the value proposition.
• Needs Assessment Simulation: Practice asking probing questions to uncover customer needs, preferences, and budget constraints.
• Company Research: Understand Express Flooring's products, services, target market, and competitive advantages.

📝 Enhancement Note: Given the commission-based nature of this role, interviewers will likely focus heavily on a candidate's ability to close sales and their track record of success. Demonstrating a strong understanding of consultative selling and customer relationship management will be key.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System: Essential for managing leads, tracking customer interactions, scheduling appointments, and monitoring sales pipeline progress. (Specific CRM not mentioned, but Salesforce, HubSpot, or similar are common).
• Mobile Device/Tablet: For accessing CRM, product catalogs, design tools, and presenting information to clients in-home.
• Measurement Tools: For accurate in-home measurements of spaces.
• Product Samples: Company-provided physical flooring samples are a critical tool for in-home consultations.

Analytics & Reporting:

• Sales performance tracking tools within the CRM to monitor key metrics like close rates, average deal size, and revenue.
• Reporting dashboards to visualize personal sales performance against targets.

CRM & Automation:

• The CRM system likely includes automation features for lead nurturing and follow-up reminders.
• Potential integration with lead generation platforms.

📝 Enhancement Note: While specific software isn't listed, proficiency with CRM systems is a critical requirement for managing leads and customer interactions in a sales role. The ability to effectively use a mobile device for presentations and data entry is also implied.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Delivering a superior homeowner experience is central to the company's mission.
• Results-Oriented: A strong emphasis on achieving and exceeding sales targets, driven by a commission-based compensation structure.
• Team Collaboration: Working effectively with sales managers and internal support teams to ensure customer satisfaction.
• Problem-Solving: A proactive approach to identifying and resolving customer needs and challenges.
• Ambition & Growth: Encouraging individuals looking for rewarding careers with unlimited earning potential.

Collaboration Style:

• Field-based consultants operate with autonomy but are integrated into a supportive sales structure.
• Regular interaction with Sales Managers for coaching, feedback, and performance reviews.
• Cross-functional collaboration with installation and support teams to ensure seamless project delivery.
• A culture that values sharing successes and learning from challenges to improve individual and team performance.

📝 Enhancement Note: The culture appears to balance independent field work with strong team support and a shared focus on customer satisfaction and revenue generation.

⚡ Challenges & Growth Opportunities

Challenges:

• Commission-Based Income: The primary challenge is the reliance on commission, which requires consistent high performance and resilience to fluctuations in sales.
• Managing In-Home Sales: Effectively navigating customer homes, building rapport quickly, and overcoming objections in a direct sales environment.
• Time Management & Travel: Balancing a demanding schedule of appointments, travel, and administrative tasks.
• Competition: Operating in a competitive flooring market requires continuous effort to differentiate and secure sales.
• Product Knowledge: Staying updated on a wide range of flooring products, trends, and installation best practices.

Learning & Development Opportunities:

• Sales Skills Enhancement: Continuous coaching from Sales Managers to refine consultative selling, negotiation, and closing techniques.
• Product Training: In-depth training on Express Flooring's product lines, materials, and design applications.
• Industry Knowledge: Opportunities to learn about flooring trends, installation methods, and customer preferences.
• Career Progression: Pathways to higher sales roles, management positions, or specialized areas within the company.

📝 Enhancement Note: The challenges are inherent to a high-performance sales role, particularly in a field-based, commission-driven environment. The growth opportunities are tied to achieving success in these challenging areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to a first-time in-home sales consultation. What are the key steps you take to build rapport and uncover needs?" (Focus on your consultative process and customer-centricity).
• "How do you handle objections from potential customers, particularly regarding price or product features?" (Showcase your negotiation and problem-solving skills).
• "Walk us through a time you successfully closed a difficult sale. What were the challenges, and how did you overcome them?" (Use the STAR method to detail your strategy and results).
• "Given our 'Golden Leads' and high close rate, how would you ensure you maximize every appointment to convert leads into sales?" (Demonstrate your understanding of lead conversion and sales efficiency).

Company & Culture Questions:

• "What interests you about Express Flooring and this specific Design Consultant role?" (Research company mission, values, and market position).
• "How do you stay motivated in a commission-based sales environment?" (Highlight your self-discipline, goal-orientation, and drive for success).
• "How do you manage your time and prioritize tasks when working independently in the field?" (Emphasize your organizational skills and ability to manage a demanding schedule).

Portfolio Presentation Strategy:

• Highlight Quantifiable Results: Clearly present your sales performance metrics (e.g., revenue generated, close rates, average deal size).
• Showcase Consultative Process: Use case studies to illustrate how you identified customer needs, recommended solutions, and successfully closed deals.
• Focus on Customer Experience: Share examples of how you provided exceptional service and built strong client relationships.
• Be Prepared for Role-Play: Practice a brief, compelling sales pitch that demonstrates your ability to engage a homeowner and present flooring solutions effectively.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong sales aptitude, a consultative approach, and a proven ability to close deals in a home-based sales environment. Quantifiable achievements are critical for this commission-driven role.

📌 Application Steps

To apply for this Design Consultant position:

• Submit your application through the provided link on the Express Flooring careers page.
• Resume Optimization: Tailor your resume to highlight quantifiable sales achievements, experience in consultative selling, and any relevant industry background (e.g., flooring, home improvement). Use keywords like "sales consultant," "in-home sales," "closing," "lead conversion," and "customer relationship management."
• Portfolio Preparation: If applicable, prepare to discuss specific sales successes, case studies of client consultations, and how you've met or exceeded sales targets. Focus on demonstrating your consultative process and ability to close.
• Interview Practice: Rehearse answers to common sales interview questions, focusing on behavioral examples and quantifiable results. Practice your sales pitch and your approach to handling objections.
• Company Research: Familiarize yourself with Express Flooring's products, services, and their value proposition in the flooring market. Understand their emphasis on customer experience and their "Golden Leads" system.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.