Creative Graphic Designer

📍 Job Overview

Job Title: Creative Graphic Designer

Company: TKO Group Holdings, Inc.

Location: London, United Kingdom

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 14, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead end-to-end creative development for digital campaigns, branding, and hygiene graphics within the sports marketing landscape.

• Collaborate with content and account management teams to ideate and execute innovative design concepts that drive fan engagement.

• Maintain brand continuity across diverse amateur sports brands, ensuring high-quality visual outputs and adherence to style guides.

• Leverage advanced skills in Adobe Creative Suite and an understanding of emerging technologies like AI to produce compelling visual assets.

📝 Enhancement Note: The role requires a "producer mindset," implying a proactive approach to creative problem-solving and an understanding of the entire production lifecycle, from concept to final delivery. This is crucial for a mid-level designer role within a fast-paced agency environment.

📈 Primary Responsibilities

• Drive the entire creative development process, from initial ideation and concept generation through to final asset delivery.

• Create innovative and engaging hygiene graphics, digital campaign assets, and branding elements to support the R&A content team.

• Collaborate closely with content team members and account managers to brainstorm and develop compelling creative concepts.

• Explore and implement creative approaches to enhance fan engagement and interaction across various digital platforms.

• Produce high-quality designs, graphic elements, and visual treatments that align with brand guidelines and project objectives.

• Work with the content team to ensure all creative briefs are clear, actionable, and that realistic timelines are established for timely delivery.

• Communicate effectively with project leads and stakeholders, including the ability to manage upwards and present ideas clearly.

• Ensure consistent brand continuity across visual content for all amateur brands managed by the agency.

• Provide creative support to the broader marketing and brand functions as needed.

• Be prepared to work occasional weekends and extended hours, particularly during major events like The Open and AIG Women's Open, requiring availability throughout specific event weeks.

📝 Enhancement Note: The requirement to "work occasional weekends and extra hours as required, particularly during The Open, AIG Women's Open and amateur events" indicates a demanding, event-driven operational rhythm typical of sports marketing agencies. Candidates must be prepared for periods of intense workload aligned with major sporting calendars.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 2-5 years of professional graphic design experience, ideally within a sports marketing, agency, or fast-paced digital content environment.

• Demonstrated ability to manage multiple design projects concurrently, adhering to conflicting deadlines without compromising quality.

Required Skills:

• Advanced proficiency in Adobe Creative Suite: Photoshop, InDesign, After Effects, and Illustrator.

• Strong visual communication skills, with the ability to articulate creative ideas clearly both verbally and visually.

• Exceptional attention to detail, ensuring the highest quality standards in all design outputs.

• A proactive, problem-solving mindset with a drive for continuous creative development and innovation.

• Excellent time management and organizational skills to effectively manage multiple priorities and deadlines.

• Self-motivated with the ability to initiate design ideas and drive creative thinking independently.

• Proven ability to collaborate effectively within a team environment and work independently on diverse design tasks.

Preferred Skills:

• Proficiency in PowerPoint for presentations and proposal development.

• Basic ability and demonstrable interest in motion design principles and application.

• Basic ability and demonstrable interest in editing short-form vertical video content.

• Familiarity with AI tools and their application in design workflows to enhance efficiency and creativity.

• Background and genuine interest in the sports industry, with an understanding of its unique design trends.

• Specific knowledge or experience related to golf is highly desirable.

• Understanding of the live graphics design process and implementation for events.

📝 Enhancement Note: The emphasis on "advanced skills in Photoshop, InDesign, After Effects and Illustrator" combined with "basic ability of and interest in motion design" and "basic ability of and interest in editing short-form vertical video" suggests the company is looking for a versatile designer capable of handling both static and dynamic content creation, aligning with modern digital marketing demands.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a high level of creativity and innovative design solutions across various mediums (digital campaigns, branding, graphics).

• Examples of work that demonstrate the ability to experiment, develop, and resolve authentic creative outputs.

• Demonstration of how design processes were applied to achieve project goals, highlighting problem-solving approaches.

Process Documentation:

• Case studies or project examples that detail the end-to-end creative development process, from brief to delivery.

• Showcase how concepts were ideated and developed collaboratively with teams and stakeholders.

• Illustrate the application of design tools and technologies to produce final assets, including any use of AI or motion/video editing.

📝 Enhancement Note: The explicit request for a portfolio that "demonstrates high levels of creativity" and "an ability to experiment, develop and resolve authentic creative outputs" indicates a focus on innovative and original design, not just technical execution. Candidates should curate their portfolios to highlight these aspects.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Permanent position with TKO Group Holdings, Inc., offering job security and integration into a major sports and entertainment company.

• Opportunity to work with iconic sports properties and global events, providing a dynamic and exciting work environment.

• Access to professional development and learning opportunities, including potential training on new systems, technologies, and AI tools.

• Standard UK employment benefits, which typically include paid time off (holiday allowance), and pension contributions.

Working Hours:

• Standard working hours are 9:00 – 17:00, Monday to Friday, totaling 40 hours per week.

• Flexibility is required, with the possibility of working unsocial hours, occasional weekends, and extended periods during major events as dictated by business demands.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a mid-level Graphic Designer in London with the specified technical skills and industry focus. Actual salary will depend on the candidate's experience, qualifications, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Marketing, Media Rights Management, Content Production & Distribution, Brand Partnerships, Event Management, Sports & Entertainment. TKO Group Holdings, Inc. is a premium sports and entertainment company encompassing UFC, WWE, PBR, IMG, and On Location.

Company Size: TKO Group Holdings is a large enterprise, with IMG operating as a significant subsidiary. This provides stability and resources, while IMG's agency structure often fosters a dynamic, client-focused environment.

Founded: IMG was founded in 1960. TKO Group Holdings was formed in 2023 through the merger of WWE and UFC. This blend of long-standing industry expertise and recent consolidation creates a unique corporate culture.

Team Structure:

• The role supports the wider R&A content team, suggesting a specialized unit focused on golf content.

• Collaboration is expected with content team members, account managers, project leads, and potentially other marketing functions.

Methodology:

• Emphasis on a "producer mindset" and exploring creative ways to drive engagement points to a results-oriented and innovative approach.

• Requirement for "brand continuity" and working with "templates and style guides" indicates a structured approach to visual asset creation.

• The role involves a blend of independent work and team collaboration, requiring adaptability in workflow.

Company Website: https://www.tkogrp.com/ | https://www.img.com/

📝 Enhancement Note: TKO's ownership of major sports entities like UFC and WWE, combined with IMG's broad sports marketing reach, suggests a culture that values high performance, brand storytelling, and significant event-driven operations. The R&A focus specifically points to a deep engagement with the world of golf.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level "Creative Graphic Designer" role, positioned as a key contributor within the creative team. It requires independent execution of design tasks and collaboration on concept development, bridging the gap between junior execution and senior strategic design.

Reporting Structure: The designer will report to a manager within the R&A content team, likely a Senior Designer, Creative Director, or Content Lead. They will collaborate closely with account managers and other project leads.

Operations Impact: The role directly impacts the visual appeal and effectiveness of digital campaigns and branding for sports properties, influencing fan engagement, brand perception, and ultimately, revenue generation through successful marketing initiatives.

Growth Opportunities:

• Specialization: Develop deeper expertise in sports-specific design, live graphics, motion design, or AI integration within creative workflows.

• Advancement: Progress to Senior Graphic Designer, Art Director, or Creative Lead roles within IMG or TKO Group Holdings, potentially managing projects or junior team members.

• Skill Development: Gain exposure to diverse sports properties and international events, expanding creative capabilities and industry knowledge. Opportunities to learn and implement new design technologies and software.

📝 Enhancement Note: The "producer mindset" requirement suggests a path towards more project management-oriented creative roles, where understanding the entire lifecycle and stakeholder management becomes increasingly important for career progression.

🌐 Work Environment

Office Type: The role is based at Chiswick Park, London. This is typically a modern, well-equipped office park environment known for its amenities and collaborative workspaces.

Office Location(s): Chiswick Park, London, UK. This location offers good transport links and a professional business setting. The role may also require occasional travel to other IMG buildings or meeting locations.

Workspace Context:

• Expect a collaborative office environment where interaction with team members and cross-functional colleagues is encouraged.

• Access to standard design software and technology will be provided, with an expectation to adapt to new systems and technologies as they are implemented.

Work Schedule:

• The standard schedule is 9:00 – 17:00, Monday to Friday. However, the role demands flexibility to accommodate event schedules and business needs, which may include unsociable hours and weekends during peak periods.

📝 Enhancement Note: Chiswick Park is a well-regarded business location in London, suggesting a professional and amenity-rich working environment designed to support productivity and employee well-being, balanced with the demanding nature of event-driven work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume and portfolio relevance.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, creative rationale, problem-solving approaches, and their role in the process. Be prepared to articulate your "producer mindset."

• Skills Assessment: Technical tests or practical exercises may be administered to evaluate proficiency in Adobe Creative Suite, concept ideation, or specific design challenges relevant to sports marketing.

• Behavioral & Cultural Fit: Interviews will assess communication skills, collaboration style, problem-solving abilities, attention to detail, and suitability for the demanding, event-driven sports industry environment. Questions about managing upwards and handling feedback will be key.

• Final Interview: With senior team members or hiring managers to discuss the role in detail and confirm fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills outlined in the job description, particularly showcasing digital campaigns, branding, and innovative concepts.

• Showcase Process: For each project, clearly outline the brief, your role, the creative process (ideation, development), challenges faced, solutions implemented, and the final outcome. Highlight your "producer mindset."

• Quantify Impact: If possible, include metrics or results that demonstrate the success of your designs (e.g., engagement rates, brand recognition improvements).

• Highlight Versatility: Include examples that demonstrate your advanced Adobe Creative Suite skills, as well as any motion design, video editing, or AI application.

• Tailor to Sports: Include any relevant sports industry or golf-specific work if available. If not, explain how your transferable skills apply.

• Practice Your Pitch: Be ready to walk through your portfolio confidently, clearly articulating your design decisions and passion for sports.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating assets for a specific sports event or brand, or solving a conceptual design problem.

• Focus on demonstrating your ability to quickly understand a brief, ideate, and produce a polished concept within a time constraint.

• Practice articulating your thought process clearly and concisely, as if presenting to a client or manager.

📝 Enhancement Note: The emphasis on a portfolio showcasing "innovative and inspiring work" and the "producer mindset" means candidates should not just present finished pieces but also the strategic thinking and process behind them, demonstrating an ability to manage projects from conception to completion.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (image editing, manipulation), InDesign (layout, print/digital publications), After Effects (motion graphics, animation), and Illustrator (vector graphics, logos, illustrations).

• Microsoft PowerPoint: Useful for presentations, proposals, and internal communication.

• AI Tools: Working knowledge and interest in applying AI tools to support design delivery and potentially enhance efficiency or creativity.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this design role, but an awareness of how creative assets are deployed within marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The specific mention of Adobe Creative Suite (Photoshop, InDesign, After Effects, Illustrator) as "Advanced skills" is critical. Any candidate lacking proficiency in these core tools will likely not be considered. The inclusion of AI tools suggests a forward-thinking approach to design technology.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to produce "innovative and inspiring work" and explore "creative ways to drive engagement."

• Excellence & Quality: Maintaining "high quality standards" and "brand continuity" across all visual outputs.

• Collaboration & Communication: Ability to "collaborate and work both independently and alongside team members," with clear communication skills.

• Adaptability & Proactivity: Being "self-motivated," a "problem-solving mindset," and "open-minded and receptive to feedback."

• Passion for Sports: A background and interest in the sports industry, understanding its unique design trends.

Collaboration Style:

• Team-Oriented: Working closely with the content team, account managers, and project leads to achieve shared goals.

• Proactive Communication: Initiating design ideas, asking questions, and managing upwards effectively to ensure alignment and timely delivery.

• Feedback Integration: Receptive to feedback, demonstrating a willingness to iterate and improve designs based on constructive criticism.

• Independent Execution: Confident in working independently on a range of design aspects across diverse client needs.

📝 Enhancement Note: The company culture likely revolves around high energy, a fast-paced environment driven by major sporting events, and a strong emphasis on creativity and client satisfaction within the sports and entertainment domain.

⚡ Challenges & Growth Opportunities

Challenges:

• Conflicting Deadlines: Managing multiple projects with tight and often shifting deadlines, particularly during major event periods.

• Brand Consistency: Ensuring brand continuity across a diverse range of amateur brands while maintaining creative freshness.

• Evolving Trends: Staying ahead of current design trends, especially within the dynamic sports industry, and integrating new technologies like AI effectively.

• Event Demands: The requirement to work unsocial hours and weekends during peak event seasons, balancing personal life with professional commitments.

• Stakeholder Management: Effectively communicating creative ideas and managing expectations with various internal and external stakeholders.

Learning & Development Opportunities:

• Skill Enhancement: Deepen expertise in motion graphics, video editing, and AI-assisted design workflows.

• Industry Exposure: Gain invaluable experience working with globally recognized sports brands and major international events.

• Cross-functional Learning: Opportunity to collaborate with different departments (marketing, content, partnerships) and understand broader business objectives.

• Mentorship: Potential to learn from experienced creative professionals within IMG and TKO Group Holdings.

📝 Enhancement Note: The challenges are directly tied to the operational demands of a sports marketing agency, emphasizing the need for resilience, adaptability, and strong project management skills alongside creative talent.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you drove end-to-end creative development for a campaign. What was your process, what challenges did you face, and how did you overcome them?"

• "How do you ensure brand continuity across multiple projects and clients, especially when working with established style guides?"

• "Discuss your experience using AI tools in your design workflow. How do you see AI impacting the future of graphic design in sports marketing?"

• "Explain your 'producer mindset.' How does this influence your approach to design projects from ideation to delivery?"

Company & Culture Questions:

• "What interests you about working in the sports industry, and specifically with TKO Group Holdings/IMG?"

• "How do you stay updated on current design trends, particularly within sports and entertainment?"

• "Describe a situation where you received critical feedback on your design work. How did you respond and what did you learn?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution, your process, and the outcome. Use a storytelling approach.

• Highlight Key Skills: Explicitly point out examples that showcase your advanced Adobe Creative Suite skills, your "producer mindset," and any experience with motion graphics, video editing, or AI.

• Showcase Process: Don't just show final images; include sketches, mood boards, or wireframes if relevant to demonstrate your ideation and development phases.

• Explain Your Role: Be precise about your contributions, especially if it was a team project.

• Be Enthusiastic: Convey your passion for design and the sports industry.

📝 Enhancement Note: Candidates should prepare specific, STAR method-based examples that directly address the core responsibilities and required skills, particularly those related to creativity, project management, and collaboration within a demanding agency environment.

📌 Application Steps

To apply for this Creative Graphic Designer position:

• Submit your application through the provided Workday job portal link.

• Portfolio Customization: Curate your digital portfolio to prominently feature 3-5 projects that best demonstrate advanced Adobe Creative Suite skills, innovative concept development, and experience with digital campaigns and branding. Ensure it highlights your "producer mindset" and any relevant sports industry work.

• Resume Optimization: Tailor your resume to highlight experience in graphic design, digital content creation, brand management, and proficiency with Photoshop, InDesign, After Effects, and Illustrator. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving strategies, and collaborative approach. Prepare specific examples for behavioral questions and be ready to present your portfolio confidently.

• Company Research: Familiarize yourself with TKO Group Holdings, IMG, and their key sports properties (UFC, WWE, PBR, R&A events). Understand their brand aesthetics and recent marketing campaigns to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.