Creative Graphic Designer (Ads, Aesthetics & Luxury Storytelling)

📍 Job Overview

Job Title: Creative Graphic Designer (Ads, Aesthetics & Luxury Storytelling) Company: Hire Overseas Location: Philippines Job Type: FULL_TIME Category: Creative Operations / Marketing Design Date Posted: 2025-09-17 Experience Level: Mid-Senior Level (3-5+ years) Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the visual identity and creative direction for a niche luxury lifestyle brand, focusing on provocative storytelling and elevated aesthetics in advertising and social media.
• Translate brand essence into compelling static and motion graphics, ensuring a cohesive and impactful visual narrative across all consumer touchpoints.
• Collaborate closely with marketing and creative teams to conceptualize and execute high-impact campaigns that resonate with a discerning audience.
• Leverage a strong art direction sensibility to guide all visual elements, from typography and animation to final output, maintaining brand integrity and aspirational quality.

📝 Enhancement Note: While the role is "Creative Graphic Designer," the emphasis on "Art Director," "luxury storytelling," and "leading the brand's entire visual universe" strongly suggests a senior or lead designer capacity, akin to an Art Director. The responsibilities extend beyond standard graphic design to encompass strategic visual brand development.

📈 Primary Responsibilities

• Design and execute high-impact static and motion graphics for social media platforms (Instagram, TikTok), paid advertisements, packaging, and broader brand campaigns.
• Develop sophisticated mood boards, conceptual visual frameworks, and story-driven imagery that align with the brand's provocative and unrestrained creative tone.
• Collaborate effectively with marketing and creative teams to ensure the seamless execution of cohesive and strategically aligned campaign visuals.
• Apply a keen art direction sensibility to all creative output, including typography, color palettes, animation styles, and overall visual composition.
• Implement trend-aware design decisions that maintain a timeless, intentional, and elevated feel, ensuring the brand's visual language remains distinctive and aspirational.
• Animate graphics for various digital channels, including Instagram, TikTok, YouTube, and paid ad formats, creating engaging short-form video content and stylized motion loops.
• Explore and integrate emerging technologies, such as AI-generated visuals and experimental animation tools, to push creative boundaries and innovate brand storytelling.
• Establish and maintain scalable design systems and templates to support the brand's continuous growth and evolving visual needs.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design, advanced motion graphics, and strategic art direction, emphasizing the need for a designer who can manage the entire visual pipeline for a luxury brand, from concept to execution across multiple formats.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field is preferred, reflecting a strong foundational understanding of design principles.

Experience: 3-5+ years of professional experience in graphic design, art direction, or motion design, with a demonstrable track record in media, fashion, editorial, or luxury branding environments.

Required Skills:

• Proven expertise in graphic design, with a strong emphasis on creating visually compelling static assets for digital platforms and advertising.
• Proficiency in motion graphics and animation, capable of producing engaging content for social media, ads, and brand campaigns.
• Demonstrated ability in visual storytelling, translating brand narratives and concepts into impactful visual executions.
• Mastery of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Familiarity with collaborative design tools such as Figma or Canva for efficient workflow and asset management.
• Exceptional visual judgment, with a keen eye for detail, typography, color theory, and composition.
• Strong conceptual thinking and creative problem-solving abilities, essential for developing unique brand aesthetics.
• Self-motivation and a proactive approach to managing projects and driving creative initiatives independently in a remote setting.

Preferred Skills:

• Experience with AI visual tools such as Runway ML, Midjourney, or Kaiber, demonstrating an interest in cutting-edge creative technologies.
• Background in art direction, with the ability to guide and elevate a brand's overall visual universe.
• Experience in video editing for short-form content (reels, TikToks, promos).
• Understanding of luxury market aesthetics and consumer expectations.
• Ability to adapt to a provocative and edgy brand tone while maintaining sophistication.

📝 Enhancement Note: The experience requirement is explicitly stated as 3-5+ years, positioning this as a mid-to-senior level role. The preference for AI tools and art direction experience indicates a desire for a designer who is not only skilled but also forward-thinking and capable of strategic creative leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong command of graphic design principles, with a focus on creating high-impact static visuals for advertising and social media campaigns.
• A dedicated section within the portfolio demonstrating proficiency in motion graphics and animation, including examples of animated social media content, ad creatives, or stylized video loops.
• Evidence of successful visual storytelling, illustrating the ability to translate brand concepts and narratives into cohesive and compelling visual series.
• Examples of work within the media, fashion, editorial, or luxury branding sectors, highlighting an understanding of aspirational aesthetics and market nuances.
• Documentation of contributions to brand campaigns, illustrating how design efforts supported overarching marketing objectives.

Process Documentation:

• Demonstrate a process for developing visual concepts and mood boards that align with a specific brand's provocative tone and luxury positioning.
• Showcase the workflow for collaborating with marketing and creative teams, including how feedback is incorporated and how cohesive campaign visuals are achieved.
• Provide examples of how design systems and templates are created and maintained to ensure scalability and brand consistency across various applications.
• Illustrate the process for leveraging trend-aware design decisions while ensuring timelessness and intentionality in final outputs.

📝 Enhancement Note: The emphasis on a "strong portfolio that showcases both static visuals and motion graphics" is crucial. Candidates should curate their submissions to clearly highlight these dual capabilities. The "process documentation" aspect implies an expectation for candidates to articulate their creative methodology and workflow, not just present final assets.

💵 Compensation & Benefits

Salary Range: As the role is fully remote and targets candidates in the Philippines, but paid in USD, salary will be competitive and benchmarked against international remote design roles. A typical range for a designer with 3-5+ years of experience in this specialized field, particularly with luxury brand exposure and motion graphics skills, could be between $1,500 - $2,500 USD per month, depending on the candidate's specific experience, portfolio strength, and demonstrated ability in art direction and AI tools.

Benefits:

• Paid in USD: Bi-monthly payouts on the 15th and 30th, providing stable, internationally recognized compensation.
• Paid Time Off (PTO): Up to 14 days annually, accrued from Day 1, offering work-life balance and flexibility.
• Holiday Observance: Paid leave for holidays based on the employee's local location, respecting local traditions and regulations.
• 100% Remote Work: Opportunity to work from any location, offering maximum flexibility and autonomy.
• Brand Vision Development: Chance to significantly influence and shape the visual identity of a rising niche luxury brand.
• Leadership Opportunity: Potential to lead and evolve the brand's entire visual universe, offering significant impact and career growth.

Working Hours: Approximately 40 hours per week, aligning with a full-time commitment. While the role is remote, a degree of flexibility may be expected to accommodate cross-functional team collaboration and project deadlines, though specific overlap requirements with a particular time zone are not detailed.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote creative roles paid in USD, considering the specified experience level and specialized skills (luxury, motion graphics, AI). The benefits are clearly outlined and attractive for remote workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company is likely operating within the e-commerce, luxury goods, or direct-to-consumer (DTC) space, focusing on a niche luxury lifestyle brand. The emphasis on "scent, sensation, and unrestrained creativity" suggests a brand that values sensory experiences and bold artistic expression. Company Size: "Hire Overseas" acts as an employer of record for international talent. The actual "client" company is not specified in size, but the need for a designer to "lead and evolve the brand's entire visual universe" implies a growing, possibly lean, startup or a brand in a significant growth phase where a dedicated visual lead is essential. Founded: Specific founding date of the client brand is not provided. However, the role of shaping a "rising niche luxury brand" suggests it is relatively new or in a phase of significant brand development and scaling.

Team Structure:

• The designer will likely be part of a core marketing or creative team, potentially working closely with a Marketing Manager, Social Media Manager, and potentially other creative freelancers or agencies.
• The reporting structure would likely be to a Creative Director or Marketing Lead who oversees the brand's overall strategy and vision.
• Cross-functional collaboration is expected with marketing, product development (for packaging), and potentially sales teams to ensure visual consistency and campaign effectiveness.

Methodology:

• Data Analysis: While not a data analyst role, the designer will need to understand how visual assets perform on social media and in ads, likely using analytics provided by the marketing team to inform future creative decisions.
• Workflow Planning: The designer will be responsible for planning their own workflow, managing multiple projects, and ensuring timely delivery of assets.
• Automation & Efficiency: Familiarity with design systems and templates will be crucial for efficiency, and the exploration of AI tools suggests an openness to leveraging technology to streamline creative processes.

Company Website: hireoverseas.com (for the hiring platform), with the client brand's website implied but not directly provided.

📝 Enhancement Note: The context points to a dynamic, growth-oriented environment where the designer has significant autonomy and influence. The "client" is likely a brand that values innovation and a strong, distinctive visual identity, making this an exciting opportunity for a creative leader.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, with strong leanings towards an Art Director or Lead Designer capacity due to the responsibility of shaping an entire brand's visual universe. It offers a significant opportunity for impact and creative ownership.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Director who sets the strategic vision. Collaboration will be essential with marketing, social media, and potentially product teams.

Operations Impact: The designer's work will directly influence brand perception, customer engagement, and conversion rates through compelling advertising and social media content. Success in this role means driving brand awareness, desirability, and ultimately, revenue through visually persuasive creative assets.

Growth Opportunities:

• Visual Leadership: Progress to a full Art Director role, leading all visual aspects of the brand and potentially managing a small creative team or freelancers as the brand scales.
• Skill Specialization: Deepen expertise in motion graphics, AI-driven design, or luxury brand strategy through hands-on experience and potentially specialized training or workshops.
• Brand Building: Contribute significantly to the growth and recognition of a niche luxury brand, building a strong portfolio of successful brand development projects.
• Creative Autonomy: Gain experience in setting and executing creative strategy with a high degree of autonomy, fostering entrepreneurial creativity.

📝 Enhancement Note: The role offers substantial growth potential beyond a standard graphic designer position, moving into strategic creative leadership and brand development, particularly within the luxury segment.

🌐 Work Environment

Office Type: The work environment is 100% remote. This offers the flexibility to work from anywhere, eliminating the need for a physical office space.

Office Location(s): Not applicable, as the role is fully remote and candidates are based in the Philippines.

Workspace Context:

• Collaborative Environment: While remote, collaboration is key, requiring strong communication skills to work effectively with marketing and creative teams. Expect digital collaboration tools and regular virtual meetings.
• Operations Tools & Technology: Access to standard remote work tools (communication platforms, project management software) will be necessary. The company will likely provide access to necessary software licenses or expect candidates to use their own where applicable (e.g., Adobe Creative Suite).
• Team Interaction: Opportunities for team interaction will be primarily through video calls, chat platforms, and collaborative project management software, fostering a connected remote team culture.

Work Schedule: Full-time, approximately 40 hours per week. While remote, there might be an expectation for some overlap with core team working hours for meetings and collaborative sessions, though the exact requirements are not specified.

📝 Enhancement Note: The 100% remote nature emphasizes the need for self-discipline and excellent digital communication skills. Candidates should be comfortable working independently and proactively engaging with team members online.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio. A Loom video is mandatory for progression.
• Video Introduction: A 1-2 minute Loom video is a critical first step to showcase communication skills and experience.
• Recruitment Interview: Initial screening by the Hire Overseas talent team to assess basic qualifications and fit.
• Role-Specific Assessment: Potentially a homework assignment tailored to the position, likely involving a design challenge or a request to develop a concept.
• Executive Interview: Interview with senior leadership (likely from the client company) to discuss strategic alignment and role fit.
• Client Interview: Final interview with the client team to assess practical skills and cultural fit.
• Job Offer: Formal offer extended to the successful candidate.

Portfolio Review Tips:

• Curate for Impact: Select your strongest static and motion graphics work, specifically highlighting projects relevant to luxury branding, advertising, and social media storytelling.
• Demonstrate Process: Include case studies that explain your thought process, from concept development to final execution, and how you addressed project objectives.
• Highlight Motion Skills: Ensure your motion graphics and video editing examples are easily accessible and showcase your animation capabilities and stylistic range.
• Showcase Luxury Aesthetic: Prioritize work that demonstrates an understanding of high-end design, editorial quality, and aspirational brand building.
• Brief Video Introduction: Make your Loom video concise, engaging, and directly address your experience in relevant industries and your passion for the brand's aesthetic.

Challenge Preparation:

• Understand the Brand: Research the luxury lifestyle niche, the brand's likely values (scent, sensation, creativity), and competitors.
• Prepare Design Concepts: Be ready to discuss how you would approach designing for this specific brand, perhaps even preparing a quick concept or mood board in advance.
• Articulate Your Process: Be prepared to clearly explain your design workflow, how you incorporate feedback, and how you ensure brand consistency.
• Motion Graphics Expertise: Be ready to discuss your animation techniques, software proficiency, and experience with different types of motion content.

📝 Enhancement Note: The mandatory Loom video and portfolio are non-negotiable requirements. Candidates must tailor their portfolio to showcase the specific skills (motion, luxury, storytelling) mentioned in the job description. The multi-stage interview process indicates a thorough vetting for both skill and cultural fit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation, graphic design), Illustrator (vector graphics, logos, illustrations), and After Effects (motion graphics, animation, visual effects).
• Figma/Canva: Experience with collaborative design platforms like Figma for UI/UX elements or team-based design, or Canva for efficient template creation and social media graphics.

Analytics & Reporting:

• While not a direct analytics role, familiarity with how design assets perform on platforms like Instagram, TikTok, and ad networks is beneficial. Understanding basic metrics (engagement rates, click-through rates) can inform design choices.

CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how creative assets integrate into marketing automation workflows or CRM-driven campaigns can be an advantage.

📝 Enhancement Note: The core requirement is mastery of Adobe Creative Suite, particularly After Effects. Familiarity with collaborative tools like Figma is also highly valued for seamless team integration. Experience with AI visual tools is a significant plus.

👥 Team Culture & Values

Operations Values:

• Bold Creativity & Provocative Storytelling: A willingness to push creative boundaries and experiment with edgy, attention-grabbing visuals that align with the brand's unique tone.
• Elevated Aesthetics & Timelessness: A commitment to high-quality design, sophisticated visuals, and an understanding of luxury market standards, balancing trends with lasting appeal.
• Collaboration & Communication: Openness to working closely with marketing and creative teams, sharing ideas, and incorporating feedback effectively in a remote setting.
• Efficiency & Scalability: The ability to create design systems and templates that support brand growth and streamline the production of visual assets.
• Visionary Leadership: A proactive, self-motivated approach to shaping and evolving the brand’s visual identity, taking ownership of creative direction.

Collaboration Style:

• The collaboration style will be primarily digital, relying on video conferencing, instant messaging, and shared project management tools.
• A culture of constructive feedback and iterative design is likely, where designers are encouraged to share their work and receive input from the team to refine creative output.
• Knowledge sharing might occur through design critiques, sharing innovative tools or techniques, and discussing industry trends in luxury branding and digital design.

📝 Enhancement Note: The brand values are centered around bold, creative expression within a luxury context. Candidates should demonstrate an appreciation for both cutting-edge aesthetics and strategic brand building, coupled with strong remote collaboration skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a Niche Luxury Aesthetic: The primary challenge will be to translate a "provocative," "unrestrained," and "edgy" creative brief into a consistent, high-end luxury visual identity that appeals to a discerning audience.
• Balancing Trends with Timelessness: Keeping up with fast-paced digital trends while ensuring the brand's visuals remain elevated, intentional, and timeless.
• Remote Collaboration Management: Effectively communicating creative ideas and managing feedback loops in a fully remote environment.
• Leveraging AI Tools: Successfully integrating experimental AI tools into a professional creative workflow while maintaining brand quality and control.

Learning & Development Opportunities:

• Creative Leadership Development: Opportunity to grow into a lead Art Director role, gaining experience in strategic visual planning and brand management.
• Niche Luxury Market Expertise: Deepen understanding of the luxury consumer, market trends, and effective visual strategies within this specific sector.
• Advanced Motion Graphics & AI Tools: Hone skills in cutting-edge animation techniques and explore the potential of AI in graphic design and content creation.
• Brand Building Impact: Contribute significantly to the identity and success of a growing brand, offering tangible career achievements.

📝 Enhancement Note: The role presents a significant opportunity for creative leadership and skill development in a dynamic, niche market. Candidates who embrace challenges and continuous learning will thrive.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual identity for a luxury lifestyle brand focused on scent and sensation, given a brief for 'provocative' and 'unrestrained' creativity?" (Focus on process, mood boards, color palettes, and typography.)
• "Describe a time you collaborated with a marketing team on a campaign. How did you ensure your visual designs aligned with their objectives and brand messaging?" (Highlight communication, feedback integration, and strategic alignment.)
• "Walk us through your process for creating a motion graphic for a social media ad. What are the key stages from concept to final output?" (Detail your workflow, software usage, and attention to animation principles.)

Company & Culture Questions:

• "What brands do you admire in the luxury lifestyle or fragrance space, and why? How do their visuals resonate with you?" (Demonstrate research and understanding of the luxury market.)
• "How do you stay motivated and productive when working remotely, and how do you foster collaboration with team members you may not meet in person?" (Assess self-management and digital communication skills.)
• "How do you measure the success of your design work, particularly in relation to brand perception and campaign impact?" (Focus on tying visuals to business objectives and potential metrics.)

Portfolio Presentation Strategy:

• Narrative Storytelling: Structure your portfolio presentation around projects that tell a story – the client's problem, your creative solution, and the results achieved.
• Highlight Motion First: Given the emphasis, ensure your motion graphics examples are prominent and easily viewable. Discuss your animation techniques and creative choices.
• Showcase Luxury: Clearly articulate why specific design choices were made to fit the luxury aesthetic and brand positioning.
• Explain Your Process: Be prepared to talk through the why behind your designs, not just the what. Discuss your conceptualization, iteration, and refinement stages.

📝 Enhancement Note: Candidates should prepare to articulate their creative process, demonstrate an understanding of the luxury market, and showcase their motion graphics capabilities. The Loom video is a crucial initial step to gauge communication style.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your strongest static and motion graphics work, specifically curated to highlight luxury branding, advertising, and social media storytelling. Tailor case studies to showcase your process and impact.
• Resume Optimization: Update your resume to emphasize relevant experience (3-5+ years), key skills (Adobe Creative Suite, motion graphics, art direction), and achievements in media, fashion, or luxury industries. Use keywords from the job description.
• Loom Video Preparation: Record a clear, concise 1-2 minute Loom video that introduces your graphic design experience, highlights relevant industries you’ve worked in, and expresses your enthusiasm for this specific role and brand. This is a mandatory step.
• Company & Brand Research: Familiarize yourself with Hire Overseas as a platform and research the luxury lifestyle market, paying attention to innovative brands and their visual strategies. Understand the "provocative," "unrestrained," and "sensory" aspects of the brand you’d be supporting.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.