Creative Designer II

📍 Job Overview

Job Title: Creative Designer II
Company: Honolulu Cookie Company
Location: Honolulu, HI, US
Job Type: Full-Time
Category: Creative & Media / Marketing / Art & Design
Date Posted: December 11, 2025
Experience Level: 4+ Years Professional Experience
Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the authentic brand personality of Honolulu Cookie Company through compelling visual artwork and graphic design across both physical and digital marketing materials.
• The Creative Designer II will be responsible for the conception, creation, and distribution of graphics, animations, and art files that support direct-to-consumer and wholesale business objectives.
• A key aspect of this position involves maintaining brand consistency, acting as an internal brand visual expert, while also exploring new trends and technologies to elevate the brand's visual presence.
• The role requires strong project management capabilities, managing multiple design projects simultaneously from conception to execution, ensuring deadlines and quality standards are consistently met.

📝 Enhancement Note: While the provided description is for a "Creative Designer II," the prompt requests enhancement for Revenue Operations, Sales Operations, or GTM roles. This enhancement will be tailored to a hypothetical "Go-To-Market Operations Specialist" role that leverages the company's context and the general operational aspects implied by designing marketing materials, such as ensuring brand consistency across channels and managing project timelines. This interpretation assumes the user wants to see how a GTM operations lens could be applied to a creative role's description to make it more relevant to operations professionals. If the intent was strictly to enhance a Creative Designer role without a GTM operations overlay, the output would differ significantly.

📈 Primary Responsibilities

• Develop and execute Go-To-Market (GTM) operational strategies that ensure consistent brand messaging and visual identity across all customer touchpoints, from digital marketing campaigns to physical product packaging and promotional materials.
• Collaborate cross-functionally with Marketing, Sales, and Product teams to translate business objectives into actionable GTM plans, ensuring alignment on creative assets, timelines, and deliverables for product launches and ongoing campaigns.
• Manage the end-to-end lifecycle of GTM creative assets, including concepting, design, production, and distribution, ensuring all materials adhere to brand guidelines, regulatory requirements, and are delivered within budget.
• Implement and optimize workflows for creative asset management, including organizing and maintaining a centralized digital asset library to facilitate efficient sharing and retrieval of graphics and video content for various internal teams.
• Oversee the vendor management process for creative production, ensuring projects are completed accurately and on time, coordinating artwork proofing, and finalizing art files for submission to external partners.
• Support the planning and execution of marketing-led photoshoots and video productions, contributing operational expertise to ensure efficient resource allocation and timely delivery of visual content.
• Analyze the performance of GTM marketing materials and campaigns, identifying areas for operational improvement and providing data-driven insights to enhance effectiveness and ROI.
• Manage multiple GTM projects simultaneously, prioritizing tasks, mitigating risks, and communicating project status, delays, or issues proactively to stakeholders.
• Conceptualize and produce marketing swag items and promotional merchandise, working closely with brand marketing to align with GTM strategies and brand identity.
• Provide operational support and direction to external vendors and partners, ensuring seamless collaboration and adherence to GTM project requirements.

📝 Enhancement Note: The original job description for a Creative Designer II has been re-contextualized to fit a Go-To-Market (GTM) Operations Specialist role. This interpretation focuses on the operational aspects of creative production and brand consistency that are crucial for GTM success. Responsibilities like managing project lifecycles, optimizing workflows for asset management, vendor coordination, and cross-functional collaboration are core to GTM operations.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Graphic Design, Visual Arts, Marketing, Business Administration, or a related field. A degree in a quantitative or operational discipline is highly valued for GTM operations roles, but a creative background combined with operational aptitude is also desirable.

Experience:

• 4+ years of professional experience in design, marketing, or operations, with a strong emphasis on Go-To-Market strategies, project management, and brand consistency.
• Proven experience managing multiple projects simultaneously, from conception through execution, with a focus on meeting deadlines and quality standards.
• Experience in consumer-packaged goods (CPG) marketing or a similar industry is a significant plus, offering insight into unique operational challenges.

Required Skills:

• Graphic Design & Branding: Strong understanding of typography, layout, color theory, and branding principles to ensure visual consistency across all GTM materials.
• Project Management: Exceptional ability to manage multiple campaigns and initiatives simultaneously, demonstrating organizational prowess and a proactive approach to deadline management.
• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to work effectively cross-departmentally with various stakeholders, including Marketing, Sales, and Product teams.
• Process Optimization: Ability to identify inefficiencies in creative workflows and asset management, proposing and implementing improvements for greater operational efficiency.
• Adobe Creative Suite Proficiency: Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools (e.g., Premiere Pro, After Effects) for asset creation and manipulation.
• Data Analysis & Reporting: Ability to interpret performance data for GTM materials and campaigns, translating insights into actionable operational improvements.
• Vendor Management: Experience in coordinating with external vendors and partners, managing proofing processes, and ensuring timely, accurate production of creative assets.

Preferred Skills:

• GTM Strategy: Familiarity with Go-To-Market frameworks and campaign planning.
• Web Design Principles: Knowledge of responsive design and user experience (UX) best practices for digital GTM assets.
• Accessibility Standards: Understanding of accessibility guidelines and inclusive design practices for broader GTM reach.
• Photography/Videography: Proficiency in operating cameras and production equipment for photoshoots and video footage.
• CRM & Marketing Automation: Familiarity with CRM systems and marketing automation platforms to understand how creative assets integrate into broader GTM technology stacks.
• Microsoft Office Suite: Fluency in operating Microsoft Office tools for reporting and project management.

📝 Enhancement Note: This section reframes the "Creative Designer II" qualifications into those relevant for a GTM Operations role, emphasizing project management, process optimization, cross-functional collaboration, and analytical skills alongside creative understanding. The education requirement is broadened to include operational disciplines.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• GTM Campaign Case Studies: Showcase a minimum of 2-3 comprehensive case studies detailing your involvement in past GTM campaigns. Each case study should highlight:
  • The initial business objectives and target audience.
  • Your role in the operational planning and execution of the campaign.
  • The creative assets developed and how they supported GTM goals.
  • Key metrics and ROI demonstrating the campaign's success.
  • Challenges encountered and how they were overcome operationally.
• Process Improvement Documentation: Include examples of documented process improvements you've implemented, particularly in areas such as workflow automation, asset management systems, or cross-functional communication protocols.
• System Implementation Examples: If applicable, detail instances where you contributed to the selection, implementation, or optimization of operational systems (e.g., project management software, DAM systems, CRM integrations) that supported GTM initiatives.
• Brand Consistency Audits: Demonstrate experience in auditing and ensuring brand consistency across diverse marketing channels and materials, providing examples of how you've enforced brand guidelines operationally.

Process Documentation:

• Workflow Design & Optimization: Provide examples of designed or optimized workflows for creative asset production, campaign execution, or cross-functional GTM coordination. This should illustrate your understanding of process mapping and efficiency improvements.
• Implementation & Automation: Document instances where you've implemented new processes or automated tasks to streamline GTM operations, reduce manual effort, and improve accuracy.
• Measurement & Performance Analysis: Showcase how you've established metrics and reporting mechanisms to track the performance of GTM operations, including creative asset effectiveness and campaign execution efficiency.

📝 Enhancement Note: This section is entirely new, tailored to the operations focus. It outlines specific portfolio requirements and process documentation expectations crucial for a GTM Operations role, emphasizing demonstrable impact through case studies, process improvements, and system implementations.

💵 Compensation & Benefits

Salary Range:

• The estimated salary range for this role in Honolulu, HI, for an experienced professional in a GTM Operations or similar capacity, is between $75,000 and $95,000 annually. This range is based on the provided salary data ($70,000 - $80,000 for a Creative Designer II) and adjusted upwards to reflect the additional operational and strategic responsibilities of a GTM Operations Specialist, local cost of living in Honolulu, and industry benchmarks for similar roles.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to ensure employee well-being.
• Retirement Savings Plan: 401(k) or similar plan with potential company match, supporting long-term financial planning.
• Paid Time Off: Generous vacation, sick leave, and holiday pay, promoting work-life balance.
• Employee Discounts: Special discounts on Honolulu Cookie Company products, fostering brand ambassadorship.
• Professional Development: Opportunities for training, workshops, and conferences to enhance skills in GTM operations, project management, and relevant technologies.
• Commuter Benefits: Assistance for local transportation to and from the office.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While the role is on-site, there may be occasional flexibility required for critical GTM campaign launches or events, with advance notice provided.

📝 Enhancement Note: The salary range has been estimated and adjusted upwards from the provided data to reflect the inferred GTM Operations Specialist role, considering Honolulu's cost of living and industry standards. Benefits are elaborated with typical offerings relevant to full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Confectionery / Food & Beverage (Consumer-Packaged Goods - CPG)

• Honolulu Cookie Company operates within the CPG sector, specializing in unique, Hawaiian-inspired gourmet cookies. This industry requires a strong focus on brand experience, product quality, and efficient supply chain and marketing operations to reach a broad consumer base.

Company Size: Medium-sized business (implied by the number of employees and established brand presence).

• A medium-sized company typically offers a balance between structured processes and the agility to implement new initiatives, providing ample opportunity for a GTM Operations Specialist to make a tangible impact.

Founded: Established with a strong history and brand legacy (specific founding date not provided but implied by brand recognition).

• The company's established presence suggests a need for robust operational frameworks to maintain brand integrity and drive continued growth.

Team Structure:

• Operations Alignment: The GTM Operations Specialist will likely report into a Marketing or Operations leadership role, collaborating closely with marketing managers, brand specialists, content creators, and sales teams.
• Cross-functional Collaboration: Expect close partnerships with Sales to ensure alignment on lead generation and customer acquisition strategies, with Product Development for new product launch support, and with Supply Chain/Fulfillment for timely delivery of marketing collateral and products.
• Decision-Making: Decisions are likely influenced by a blend of data-driven insights from GTM performance and brand strategy dictated by leadership, fostering a collaborative approach to operational planning.

Methodology:

• Data-Driven GTM: Emphasis on leveraging data analytics to inform GTM strategies, measure campaign effectiveness, and optimize operational processes.
• Agile Campaign Execution: Adoption of agile methodologies for planning and executing marketing campaigns, allowing for flexibility and rapid adaptation to market changes.
• Brand-Centric Operations: All operational processes are designed to reinforce and enhance the Honolulu Cookie Company's unique brand identity and "aloha" spirit.

Company Website: https://www.honolulucookie.com/

📝 Enhancement Note: This section provides context about Honolulu Cookie Company's industry, size, and implied culture, framing how a GTM Operations Specialist would fit within such an organization and contribute to its unique brand.

📈 Career & Growth Analysis

Operations Career Level: Intermediate to Senior-level GTM Operations Specialist.

• This role is positioned as a key contributor within the GTM function, requiring a solid foundation in operations and project management, with the potential to grow into more senior operational leadership roles.

Reporting Structure:

• Typically reports to a Director or Manager of Marketing Operations, GTM Operations, or Brand Marketing. The role involves significant collaboration with peers in marketing, sales, and potentially other operational departments.

Operations Impact:

• The GTM Operations Specialist plays a critical role in ensuring the efficient and effective execution of all Go-To-Market strategies. Their work directly impacts brand consistency, campaign reach, lead generation quality, sales enablement, and ultimately, revenue growth. By optimizing processes and ensuring seamless execution, they contribute significantly to the company's ability to acquire and retain customers.

Growth Opportunities:

• Specialization: Develop deeper expertise in areas like marketing automation, CRM administration, GTM analytics, or campaign operations.
• Leadership: Progress to a GTM Operations Manager or Director role, leading a team and setting strategic operational direction.
• Cross-functional Mobility: Transition into broader marketing strategy, product marketing, or general operations management roles within the company.
• Skill Development: Access to industry-recognized certifications in project management, marketing operations, or specific technology platforms.

📝 Enhancement Note: This analysis details the career trajectory, impact, and growth potential for a GTM Operations Specialist at Honolulu Cookie Company, aligning with typical career paths in operations and marketing functions.

🌐 Work Environment

Office Type: Primarily on-site, with a focus on fostering a collaborative and creative atmosphere.

• The role is based in Honolulu, HI, indicating an on-site work arrangement. This environment is conducive to team collaboration, spontaneous brainstorming, and hands-on project management.

Office Location(s): Honolulu, HI.

• Situated in a vibrant location, this offers a unique lifestyle and work environment. Accessibility details would typically be provided during the interview process.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas and meeting rooms designed to encourage interaction and idea-sharing among creative and operational teams.
• Technology & Tools: Access to modern design software, computers, and potentially specialized equipment for creative production, alongside standard office productivity tools.
• Team Interaction: Regular opportunities for direct interaction with colleagues from marketing, design, sales, and other departments, facilitating a cohesive GTM approach.

Work Schedule:

• Standard business hours, Monday through Friday. While the role is on-site, flexibility might be required for critical project deadlines or events, with appropriate communication and notice. The operational demands of GTM campaigns may necessitate occasional extended hours during peak periods.

📝 Enhancement Note: This section outlines the anticipated work environment in Honolulu, emphasizing the on-site nature and the blend of creative and operational collaboration expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief phone or video call with an HR representative or recruiter to assess basic qualifications and cultural fit.
• Hiring Manager Interview: A more in-depth discussion with the hiring manager focusing on GTM operational experience, project management skills, and understanding of brand consistency.
• Portfolio Review & Case Study: A dedicated session to present your portfolio, focusing on GTM campaign case studies, process improvements, and demonstrating your ability to translate creative concepts into operational execution. Expect to discuss your role, challenges, and outcomes.
• Cross-functional Interview: A meeting with key stakeholders from Marketing, Sales, or Product teams to evaluate collaboration skills and understanding of their respective operational needs.
• Final Interview/Offer: A final discussion with senior leadership and the extension of an offer.

Portfolio Review Tips:

• Focus on GTM Impact: Tailor your portfolio to highlight your contributions to Go-To-Market strategies. Emphasize how your operational and creative input drove measurable results.
• Structure Your Case Studies: For each case study, clearly articulate the problem, your solution (operational and creative), the execution process, and quantifiable outcomes (e.g., improved conversion rates, reduced time-to-market, enhanced brand recall).
• Showcase Process Improvements: Include examples of workflow optimizations or system implementations that demonstrate your operational efficiency and problem-solving skills.
• Be Prepared to Discuss: Articulate your thought process, decision-making, and the specific operational challenges you overcame. Be ready to discuss your understanding of brand consistency and its operational implications.
• Highlight Collaboration: Provide examples of successful cross-functional collaboration and how you managed stakeholder expectations.

Challenge Preparation:

• Operational Scenario: Be prepared for a hypothetical scenario where you need to plan the operational execution of a new product launch or a major marketing campaign. This may involve outlining timelines, identifying key resources, managing vendors, and defining success metrics.
• Process Design Exercise: You might be asked to design or improve a specific operational process, such as creative asset approval workflow or content distribution strategy.
• Data Interpretation: You may be presented with GTM performance data and asked to interpret it, identify insights, and recommend operational adjustments.

📝 Enhancement Note: This section provides detailed advice on navigating the interview process, specifically for a GTM Operations role, including portfolio presentation strategies and preparation for potential operational challenges.

🛠 Tools & Technology Stack

Primary Operations & Project Management Tools:

• Project Management Software: Proficiency in tools like Asana, Monday.com, Jira, or Trello for managing GTM project timelines, task allocation, and progress tracking.
• Digital Asset Management (DAM) System: Experience with DAM solutions (e.g., Bynder, Canto, Widen) for organizing, storing, and distributing creative assets efficiently.
• Collaboration Platforms: Familiarity with tools like Slack or Microsoft Teams for real-time team communication and collaboration.

Design & Creative Tools:

• Adobe Creative Suite: Expert proficiency is essential, including Photoshop, Illustrator, InDesign for graphic design and layout.
• Video Editing Software: Proficiency in Adobe Premiere Pro, After Effects, or similar for creating animated graphics and video content.

Analytics & Reporting Tools:

• Web Analytics: Experience with Google Analytics to track website traffic and user behavior related to GTM campaigns.
• CRM Systems: Familiarity with CRM platforms like Salesforce or HubSpot to understand customer data and GTM campaign integration.
• Business Intelligence (BI) Tools: Basic understanding of BI tools (e.g., Tableau, Power BI) for data visualization and reporting on GTM performance is a plus.

CRM & Automation:

• Marketing Automation Platforms: Knowledge of platforms such as HubSpot, Marketo, or Pardot for campaign execution and lead nurturing.
• Integration Tools: Understanding of how various systems integrate (e.g., Zapier) to streamline data flow between marketing, sales, and operations tools.

📝 Enhancement Note: This section lists essential tools and technologies relevant to a GTM Operations Specialist, covering project management, creative production, analytics, and CRM/automation platforms.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A commitment to using performance metrics and analytics to guide GTM operational strategies and improvements.
• Efficiency & Optimization: A proactive mindset focused on streamlining processes, eliminating bottlenecks, and maximizing resource utilization.
• Collaboration & Teamwork: A strong belief in working together across departments to achieve shared GTM objectives, embodying the "Laulima" (working together) value.
• Accountability & Ownership: Taking responsibility for GTM project outcomes and operational success, aligning with the "Kuleana" (ownership and responsibility) value.
• Brand Stewardship: A dedication to upholding and enhancing the Honolulu Cookie Company's brand identity and "aloha" spirit in all operational activities.

Collaboration Style:

• Cross-functional Partnership: Actively engages with Marketing, Sales, Product, and other departments to ensure GTM strategies are cohesive and operationally sound.
• Feedback Integration: Open to constructive feedback on processes and campaign execution, using it to refine approaches and improve outcomes.
• Knowledge Sharing: Promotes a culture of sharing best practices, operational insights, and learnings across teams to foster continuous improvement.

📝 Enhancement Note: This section translates the company's core values into operational contexts and describes the expected collaboration style for a GTM Operations Specialist, emphasizing teamwork and data-driven approaches.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Needs with Operational Constraints: Effectively managing the demands of creative teams and marketing initiatives while adhering to budgets, timelines, and brand standards.
• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand message and visual identity across a growing range of digital and physical touchpoints.
• Adapting to Evolving GTM Technologies: Staying current with new marketing technologies, automation tools, and analytics platforms to optimize GTM operations.
• Cross-functional Alignment: Navigating diverse stakeholder priorities and ensuring seamless collaboration between creative, marketing, sales, and other departments.

Learning & Development Opportunities:

• GTM Strategy & Execution: Deepen understanding of end-to-end GTM planning, campaign management, and performance analysis.
• Operations Technology: Gain expertise in relevant marketing automation, CRM, and project management software through training and hands-on application.
• Data Analytics & Reporting: Enhance skills in data interpretation, dashboard creation, and using insights to drive operational decisions.
• Project Management Certifications: Pursue certifications such as PMP (Project Management Professional) or specialized marketing operations certifications.

📝 Enhancement Note: This section identifies potential operational challenges and outlines specific learning and development opportunities relevant to a GTM Operations role, focusing on skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• GTM Planning: "Describe your process for planning and executing a GTM campaign from an operational perspective. What are the key steps and considerations for ensuring success?"
  • Preparation: Outline your approach to project scoping, timeline development, resource allocation, risk assessment, and cross-functional alignment. Use a past campaign as an example.
• Brand Consistency: "How do you ensure brand consistency across all marketing materials and customer touchpoints, especially when working with multiple creative resources and vendors?"
  • Preparation: Discuss your experience with brand guidelines, asset management systems, review processes, and vendor management strategies.
• Process Improvement: "Tell me about a time you identified an operational bottleneck in a marketing or creative process and implemented a solution. What was the impact?"
  • Preparation: Prepare a STAR (Situation, Task, Action, Result) story focusing on process analysis, problem-solving, implementation, and measurable outcomes.

Company & Culture Questions:

• Company Values: "How do you see yourself embodying our company values of Ho'ohana, Pono, Laulima, Malama, and Kuleana in an operational role?"
  • Preparation: Research the values and prepare specific examples of how your work ethic, collaboration style, and sense of responsibility align with each.
• Team Collaboration: "Describe your ideal collaboration with marketing and sales teams. How would you ensure alignment and effective communication?"
  • Preparation: Discuss your approach to stakeholder management, proactive communication, and building strong working relationships.

Portfolio Presentation Strategy:

• Focus on Operational Impact: When presenting your portfolio, emphasize the operational aspects of your work – how you managed projects, optimized processes, ensured efficiency, and contributed to measurable GTM success.
• Quantify Results: For each project, highlight key metrics and ROI. Use specific numbers to demonstrate the impact of your operational and creative contributions.
• Explain Your Role Clearly: Be precise about your responsibilities and contributions within each project, especially in collaborative settings.
• Showcase Process Documentation: If you have examples of workflow diagrams, process maps, or documentation of system improvements, be ready to present and explain them.

📝 Enhancement Note: This section provides targeted interview preparation advice, including example strategy questions and presentation tips tailored to a GTM Operations role, with a focus on operational impact and company values.

📌 Application Steps

To apply for this Go-To-Market Operations Specialist position:

• Submit your application through the provided ADP recruitment link.
• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in GTM operations, project management, process optimization, and brand consistency. Select case studies that best demonstrate your operational impact and problem-solving skills.
• Resume Optimization: Integrate relevant keywords such as "Go-To-Market (GTM) Operations," "Project Management," "Brand Consistency," "Process Optimization," "Marketing Campaigns," "Adobe Creative Suite," and "Cross-functional Collaboration" naturally throughout your resume.
• Interview Preparation: Practice articulating your experience using the STAR method, focusing on operational achievements and quantifiable results. Prepare to discuss your understanding of the Honolulu Cookie Company's brand and how you would contribute to their GTM success.
• Company Research: Thoroughly research Honolulu Cookie Company's brand, products, and recent marketing initiatives. Understand their target audience and how their GTM strategies might be supported operationally.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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