Creative Designer

📍 Job Overview

Job Title: Creative Designer Company: Honeydew Location: New York, New York, United States Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: February 10, 2026 Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead the creation and iteration of high-impact creative assets for paid media campaigns across various digital platforms, directly influencing customer acquisition and brand visibility.
• Translate complex growth strategies and marketing briefs into compelling visual narratives, encompassing design, imagery, headlines, and calls-to-action that drive engagement and conversion.
• Develop a wide array of design deliverables beyond paid media, including website graphics, landing page visuals, packaging designs, email templates, and occasional print collateral, ensuring brand consistency across all touchpoints.
• Collaborate intensely with cross-functional teams, including growth marketers, creative leads, and product managers, to concept, refine, and deliver polished creative solutions from initial brief to final production.
• Manage a dynamic project pipeline, meticulously organizing files, maintaining clear communication channels, and ensuring timely, high-quality handoffs for all design projects within aggressive timelines.

📝 Enhancement Note: This role is positioned within a growth-focused team, indicating a strong emphasis on data-driven design and rapid iteration. The candidate is expected to contribute to direct revenue-generating activities through visual content.

📈 Primary Responsibilities

• Design and continuously iterate on paid media creative (primarily static, with occasional motion graphics) for channels such as Meta and TikTok, leveraging performance feedback for rapid improvements and optimization.
• Translate creative strategy and growth team briefs into focused, attention-grabbing visuals that clearly communicate a single, impactful message, defining layouts, imagery, headlines, and CTAs for maximum engagement.
• Produce design assets for a variety of marketing and product touchpoints, including website and landing page graphics, packaging, email campaigns, and potentially physical or print materials.
• Work collaboratively with growth, marketing, and creative teammates to conceptualize, review, and refine creative assets, ensuring alignment with brand guidelines and campaign objectives from initial concept to final production.
• Effectively manage multiple design projects concurrently, maintaining organized file structures, ensuring clear communication with stakeholders, and delivering production-ready files within tight deadlines.
• Take ownership of special projects that add significant value to the team and company objectives, such as supporting photoshoots, advanced photo retouching, creating light animation or video, experimenting with simple 3D rendering, or assisting in campaign launches.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on execution and strategic contribution, emphasizing the need for a designer who is both technically proficient and creatively driven by performance metrics and iterative improvement.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring 5+ years of experience. Equivalent practical experience and a strong portfolio will also be considered.

Experience: A minimum of 5 years of hands-on graphic design experience is required, with a significant portion focused on performance marketing and consumer brands.

Required Skills:

• Graphic Design: Proven ability to create visually compelling designs across various mediums.
• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and InDesign is essential for daily tasks.
• Figma: High level of comfort and expertise in Figma for collaborative design and prototyping.
• Performance Marketing Creative: Demonstrated experience designing creative that drives measurable results in paid social (Meta, TikTok) and other performance channels.
• Branding: Strong understanding of brand identity development and the ability to translate brand guidelines across diverse platforms and campaigns.
• Visual Communication: Expertise in translating strategic objectives and briefs into clear, impactful visual messages.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively.
• Collaboration: Proven experience working effectively within cross-functional teams, incorporating feedback, and contributing to a shared vision.
• Iteration & Testing: A mindset focused on continuous improvement, using performance data to inform design decisions and iterative refinement.

Preferred Skills:

• Animation/Motion Graphics: Basic to intermediate skills in After Effects or similar software for creating animated visuals.
• Video Editing: Experience with video editing software for producing short-form video content.
• 3D Rendering: Familiarity with 3D software for simple rendering tasks.
• Photography & Photo Retouching: Skills in photo manipulation, retouching, and potentially basic photography.

📝 Enhancement Note: The "nice to have" skills strongly suggest that Honeydew values versatility and a willingness to experiment with emerging creative formats, aligning with a fast-paced, digitally native growth environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Creative: Showcase at least 3-5 examples of paid social or performance marketing creative (e.g., Meta ads, TikTok ads) that demonstrate measurable impact (e.g., improved CTR, conversion rates). Include brief case studies explaining the objective, strategy, and results.
• Brand Consistency Across Channels: Include examples of how you've applied a brand's visual identity across different platforms, such as website design, email marketing, and packaging.
• Adaptability & Iteration: Highlight projects where you took existing creative and iterated on it based on performance feedback or new campaign briefs, demonstrating your process for improvement.
• Versatile Deliverables: Include examples of diverse design outputs beyond digital ads, such as website graphics, packaging mockups, or email templates.

Process Documentation:

• Creative Brief Interpretation: Demonstrate your process for understanding and translating creative briefs into actionable design concepts.
• Iterative Design Workflow: Illustrate how you incorporate feedback and performance data into your design process to achieve optimal results.
• Cross-functional Collaboration: Explain how you collaborate with marketing, growth, and other teams to ensure design alignment and achieve shared goals.
• File Management & Handoffs: Showcase examples of organized project files and clear documentation for final asset handoffs to production or development teams.

📝 Enhancement Note: The portfolio is critical for this role. Candidates must explicitly demonstrate their ability to create creative that performs and their process for achieving those results, emphasizing a data-informed, iterative approach rather than purely aesthetic design.

💵 Compensation & Benefits

Salary Range: $90,000 - $100,000 annually.

Benefits:

• Equity in Honeydew: Opportunity to share in the company's growth and success.
• Flexible Paid Time Off (PTO): Encourages work-life balance and personal well-being.
• Comprehensive Health Insurance: Includes medical, vision, and dental coverage.
• 401k with Company Match: Supports long-term financial planning and retirement savings.
• Wellness & Support Programs:
  • One Medical Membership: Access to primary care services.
  • Kindbody Membership: Specialized women's health and fertility services.
  • Talkspace Membership: Access to online therapy and mental health support.
  • HealthAdvocate Membership: Assistance navigating healthcare systems and benefits.
• Technology & Stipends:
  • Company MacBook: Provided for work-related tasks.
  • Monthly Internet Stipend: To support remote work connectivity.

Working Hours: While not explicitly stated, a standard full-time role typically implies around 40 hours per week. The flexible PTO and remote option suggest a focus on output and results over strict time adherence, though consistent availability for collaboration is expected.

📝 Enhancement Note: The salary range is competitive for a mid-level designer in a high-cost-of-living area like New York, especially within the tech and health sectors. The extensive benefits package, including equity and specialized wellness programs, indicates a strong commitment to employee well-being and long-term engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Tech / Digital Health / Dermatology. Honeydew operates at the intersection of technology and healthcare, aiming to disrupt traditional dermatology access through a digital-first, AI-powered platform.

Company Size: While not explicitly stated, the description of building a "growth team" and the mention of "hundreds of millions of people globally" suggests a rapidly scaling startup environment with ambitious growth targets. The presence of multiple founding members and a dedicated growth team implies a structure beyond early-stage seed funding.

Founded: The company was co-founded by David Futoran and Dr. Joel Spitz, indicating a blend of business acumen and medical expertise at its core. The company has been operational long enough to have helped over 20,000 people and is experiencing significant year-over-year growth (5x YoY).

Team Structure:

• The Creative Designer will be part of the Growth team, led by Connor Kreutz.
• They will report directly to the Creative Lead, Marina Pantoliano, who is based in New York City.
• Collaboration is expected with growth, marketing, and other creative teammates.

Methodology:

• Data-Driven Growth: The core methodology revolves around using performance feedback and data analysis to iterate and improve creative assets and marketing strategies.
• User-Centric Design: The mission to improve access to skin treatments implies a focus on user needs and creating accessible, effective solutions.
• AI Integration: Honeydew leverages AI, suggesting an innovative and forward-thinking approach to healthcare delivery and operations.
• End-to-End Integration: The platform aims for an integrated experience from evaluation to treatment, highlighting a comprehensive and seamless user journey.

Company Website: https://www.honeydewcare.com/

📝 Enhancement Note: Honeydew presents itself as a mission-driven, tech-forward company focused on solving critical access issues in healthcare. The culture likely values innovation, rapid iteration, and a results-oriented approach, particularly within the growth team.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level to senior individual contributor position within the Creative and Growth functions. It offers significant autonomy and direct impact on key business metrics like customer acquisition and brand perception.

Reporting Structure: The designer reports to the Creative Lead, Marina Pantoliano, and is part of the broader Growth team under Connor Kreutz. This structure suggests a clear hierarchy for creative direction and growth strategy alignment.

Operations Impact: The Creative Designer's work directly fuels the company's growth engine. Their designs for paid media, websites, and campaigns are critical for attracting new users, converting leads, and reinforcing brand messaging. Success in this role contributes directly to revenue growth and market expansion, aligning with core Revenue Operations and GTM objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing creative, animation, video, or 3D rendering based on project focus and personal development.
• Leadership Potential: With demonstrated success and initiative, potential to grow into a Senior Creative Designer or Art Director role within the expanding Growth team.
• Broader Impact: Involvement in high-impact campaigns and product launches, offering exposure to strategic decision-making and cross-functional leadership.
• Industry Expertise: Develop specialized knowledge in health tech and direct-to-consumer (DTC) marketing design.

📝 Enhancement Note: This role offers substantial growth potential within a rapidly scaling startup. The emphasis on performance and iteration means that individuals who excel can quickly demonstrate their value and advance their careers.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE" with remote options, but the team is primarily "NYC-based." This suggests a hybrid or remote-first approach, with potential for in-person collaboration for those in the New York area.

Office Location(s): While remote is an option, the team's base in New York City implies that candidates in or willing to relocate to NYC may have more opportunities for in-person collaboration and team events. The company likely has a physical presence or a strong network in NYC.

Workspace Context:

• Collaborative Digital Environment: Expect a highly digital workspace with extensive use of collaboration tools (e.g., Slack, Figma, project management software) for communication and asset sharing.
• Performance-Oriented Tools: Access to design software (Adobe Creative Suite, Figma) and potentially analytics tools to understand creative performance.
• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions with the Growth and Creative teams. For NYC-based employees, occasional in-person meetings or team events may occur.

Work Schedule: A standard full-time schedule is expected, likely around 40 hours per week. However, the remote flexibility and focus on output suggest a degree of autonomy in managing one's schedule, provided deadlines and collaborative needs are met. The provision of a monthly internet stipend further supports a remote work setup.

📝 Enhancement Note: The "remote OK" status with an NYC-based team suggests a flexible model that prioritizes talent wherever it may be, while still valuing proximity for potential collaboration. Candidates should be comfortable with a highly digital and asynchronous communication style.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call (15 minutes): Initial conversation to assess basic qualifications, interest, and cultural fit.
• Career Review (45 minutes): Deeper dive into experience, portfolio highlights, and career aspirations, likely with the Creative Lead or Hiring Manager.
• Technical Design Test (90 minutes): A practical assessment designed to evaluate design skills, problem-solving abilities, and speed. This might involve creating a specific asset or responding to a design challenge relevant to Honeydew's needs.
• Culture Fit (90 minutes): Further discussion, potentially with multiple team members, to assess alignment with Honeydew's values, work style, and team dynamics. This is also an opportunity for the candidate to ask in-depth questions.
• Offer: Final proposition for employment.

Portfolio Review Tips:

• Curate for Performance: Prioritize examples of paid social or performance marketing creative. Clearly articulate the objective, your approach, and the resulting metrics (e.g., CTR, conversion rate improvements). Quantify impact wherever possible.
• Showcase Brand Translation: Include examples demonstrating your ability to maintain brand consistency across different platforms and campaigns, from ads to packaging.
• Highlight Iterative Process: Select projects where you demonstrate iteration based on feedback or performance data. Explain your thought process for making improvements.
• Demonstrate Versatility: Include a range of work, from static ads to website graphics, packaging, and potentially examples of animation or video if applicable.
• Storytelling: For each case study, tell a compelling story about the problem, your solution, and the outcome. Make it easy for the reviewer to understand your contribution and impact.
• Figma & Adobe Proficiency: Be prepared to discuss your workflow in Figma and Adobe Creative Suite, and potentially showcase files that demonstrate organized layers and efficient asset creation.

Challenge Preparation:

• Understand Honeydew's Brand: Research Honeydew's mission, target audience, current marketing efforts, and overall brand aesthetic.
• Anticipate Design Tasks: The technical test likely involves creating a visual asset for a specific channel (e.g., a Meta ad, a landing page graphic) under a time constraint. Focus on clarity, brand alignment, and a strong call-to-action.
• Practice Explaining Your Process: Be ready to articulate your design decisions, your understanding of performance marketing principles, and how you'd approach a given brief.
• Prepare Questions: Develop thoughtful questions about the team, the creative process, performance metrics, and growth opportunities to demonstrate engagement and strategic thinking.

📝 Enhancement Note: The multi-stage interview process, including a technical design test and culture fit assessment, emphasizes the importance of both technical skill and team alignment. A strong, performance-focused portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for daily design tasks.
• Figma: A core tool for collaborative design, prototyping, and asset creation.
• After Effects (Preferred): For motion graphics and animation tasks.

Analytics & Reporting:

• While not explicitly mentioned as a primary tool for the designer, understanding how to interpret performance data from platforms like Meta Ads Manager, Google Analytics, or internal dashboards will be crucial for iterating on creative.

CRM & Automation:

• The role is not directly involved in CRM management but will likely interact with marketing automation platforms for email campaigns and potentially content management systems (CMS) for website updates.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Familiarity with motion graphics tools like After Effects is a significant plus, indicating a desire for dynamic creative content.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Honeydew's mission of improving access to dermatological care. This should translate into a desire to create impactful creative.
• Performance-Oriented: A focus on results, data, and continuous improvement. Designs are not just aesthetically pleasing but must also perform.
• Scrappy & Entrepreneurial: A willingness to take initiative, learn quickly, wear multiple hats, and contribute to building something new.
• Humble Collaboration: Openness to feedback, teamwork, and learning from others, even across different disciplines.
• Innovation: Embracing new technologies (like AI) and creative approaches to solve problems.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Growth, Marketing, and potentially Product teams is expected.
• Feedback-Driven: A culture where creative work is shared, critiqued constructively, and refined based on input from peers and performance data.
• Agile & Iterative: A fast-paced environment where ideas are tested, learned from, and improved rapidly.

📝 Enhancement Note: The company culture appears to be a blend of a mission-driven startup with the rigor of performance marketing. Candidates who are adaptable, proactive, and enjoy working in a dynamic, results-focused environment will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Cycles: Keeping up with the fast pace of testing and iterating on creative for multiple paid media channels.
• Balancing Brand and Performance: Successfully creating visually appealing designs that also meet strict performance metrics.
• Versatility Demands: Potentially handling a wide range of creative tasks beyond traditional graphic design, including motion graphics, video, or 3D, depending on project needs.
• Remote Collaboration: Effectively communicating and collaborating within a distributed team, ensuring creative alignment and project progress.

Learning & Development Opportunities:

• Performance Marketing Expertise: Gain deep insights into what drives results in direct-to-consumer digital advertising.
• Specialized Creative Skills: Develop or enhance skills in animation, video editing, or 3D rendering through project involvement.
• Health Tech Industry Insight: Become knowledgeable about the unique design and marketing challenges within the digital health sector.
• Growth Team Dynamics: Learn best practices for collaborative growth strategies and data-informed creative development.

📝 Enhancement Note: The challenges are typical of a high-growth startup environment. The opportunities for learning and development are significant, particularly for a designer eager to contribute to a mission-driven company and expand their skillset in performance-oriented creative.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed creative for a paid social campaign that significantly outperformed expectations. What was your process, and what were the key elements that contributed to its success?" (Focus on data, iteration, and strategic thinking.)
• "How do you balance maintaining a strong brand identity with the need to create highly performative, often direct-response-focused, creative assets for channels like TikTok or Meta?" (Assess understanding of brand vs. performance.)
• "Walk us through a project where you received critical feedback on your design. How did you incorporate that feedback, and what was the outcome?" (Evaluate receptiveness to critique and problem-solving.)
• "Imagine you're given a brief for a new Honeydew campaign targeting a specific demographic. What are the first steps you would take, and what tools would you utilize?" (Assess approach to briefs and tool proficiency.)

Company & Culture Questions:

• "What excites you about Honeydew's mission, and how do you see your creative work contributing to it?" (Gauge alignment with company purpose.)
• "Based on your research, what do you perceive as Honeydew's current brand aesthetic, and where do you see opportunities for creative evolution?" (Demonstrate research and strategic design thinking.)
• "Describe your ideal collaboration style within a growth or marketing team. How do you prefer to give and receive feedback?" (Assess fit with team dynamics.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your portfolio and then dive into 2-3 key case studies that best represent your performance marketing and brand design capabilities.
• Quantify Results: For each case study, clearly state the objective, your role, the creative solution, and the measurable results (e.g., "Increased CTR by 15%", "Reduced CPA by 10%"). Use visuals of the actual creative.
• Explain Your Process: For each project, articulate your thought process, how you interpreted the brief, the tools you used, and how you iterated based on feedback or data.
• Highlight Versatility: Showcase a range of work, including static ads, motion graphics (if applicable), and packaging or web design, to demonstrate your breadth of skills.
• Be Prepared for Deep Dives: Expect questions about specific design choices, software usage, and your understanding of performance marketing principles.

📝 Enhancement Note: The interview process is designed to test practical skills, strategic thinking, and cultural fit. Candidates should prepare to articulate their process, quantify their impact, and demonstrate a deep understanding of performance-driven creative within the context of a mission-driven health tech company.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Tailor your portfolio to prominently feature performance marketing creative (paid social, DTC campaigns) and examples of strong brand application across multiple channels. Ensure case studies clearly articulate objectives, processes, and quantifiable results.
• Resume Optimization: Update your resume to highlight quantifiable achievements, specific software proficiencies (Adobe Creative Suite, Figma), and experience with performance marketing, branding, and cross-functional collaboration. Use keywords from the job description.
• Interview Preparation: Thoroughly research Honeydew's mission, product, and current marketing efforts. Prepare to discuss your portfolio in detail, articulate your design process, and answer strategic questions about performance creative and brand building. Practice explaining your contributions with specific examples.
• Company Research: Understand Honeydew's position in the health tech market, their mission to improve access to dermatology, and their growth-oriented approach. Be prepared to discuss how your creative skills align with these objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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