Creative and Design Manager, Assistant Vice President

📍 Job Overview

Job Title: Creative and Design Manager, Assistant Vice President Company: Citi Location: Taguig, Metro Manila, Philippines Job Type: Full-time Category: Marketing & Creative Operations Date Posted: 2025-12-13 Experience Level: 5-10 years

🚀 Role Summary

• This role is a key contributor to Citi's Global Talent Attraction team, focusing on enhancing the brand's visual presence through creative design and multimedia production.
• The position requires a blend of graphic design, illustration, motion graphics, video editing, and 3D modeling expertise to produce engaging digital content for various channels.
• The Creative and Design Manager will collaborate closely with marketing and cross-functional teams to ensure brand consistency and deliver impactful creative assets aligned with strategic objectives.
• This is a hands-on role demanding proficiency in advanced design software and a proactive approach to managing projects in a dynamic, deadline-driven environment.

📝 Enhancement Note: While the title is "Creative and Design Manager," the description heavily emphasizes hands-on design and production work, suggesting a senior individual contributor role rather than a pure management position. The "Assistant Vice President" title indicates a level of seniority and responsibility within Citi's organizational structure. This role sits within the broader "Marketing & Creative Operations" umbrella, bridging creative execution with strategic brand messaging.

📈 Primary Responsibilities

• Conceptualize, design, and produce dynamic print, motion graphics, social media content, and digital marketing creative to support Citi's brand image and talent attraction initiatives.
• Develop compelling visual experiences, including original illustrations, infographics, and animations, ensuring a cohesive and integrated brand presence across all media channels and touchpoints.
• Collaborate with marketing teams to plan, manage, and execute graphic deliverables from initial concept through final delivery, ensuring alignment with strategic objectives and stakeholder requirements.
• Create storyboards, hand-drawn or digital illustrations, and integrate graphics with special effects, ensuring synchronization of visual elements with audio for video and animation projects.
• Oversee the development of marketing information and publications about company programs and products, and create/produce marketing materials and campaigns that resonate with target audiences.
• Translate complex concepts into engaging interactive designs, illustrations, and infographics, maintaining high visual excellence across all user touchpoints.
• Manage professional relationships with third-party vendors for printing, prototyping, and media placement, providing clear direction on copy, photography style, imagery, typography, and motion graphics.
• Attend video and photo shoots, providing direction to photographers and videographers to meet content creation needs, and operate camera equipment to capture photo or video content as required.
• Ensure all creative output adheres to Citi's brand guidelines, managing the approval process to guarantee campaign consistency and meet strategic goals of all relevant stakeholders.
• Proactively assess and manage business risks, demonstrating consideration for the firm's reputation, and ensuring compliance with applicable laws, rules, and regulations.

📝 Enhancement Note: The responsibilities highlight a strong focus on brand consistency and execution within a corporate environment. The emphasis on "talent attraction" suggests a specific application of creative skills towards employer branding and recruitment marketing efforts. The inclusion of "3D modeling, simulation and animation" alongside traditional graphic design and video indicates a need for advanced, multi-disciplinary creative capabilities.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Multimedia, Web Design, Art, or a closely related field.

Experience:

• 5+ years of demonstrated multi-media design experience, encompassing hands-on design, project management, and presentation skills.
• Experience in a marketing agency, recruitment marketing, or financial services sector is highly preferred.

Required Skills:

• Expert proficiency in Adobe Creative Suite products, specifically InDesign, Illustrator, After Effects, and Premiere Pro.
• Advanced skills in 3D modeling, simulation, and animation.
• Proficiency with Cinema 4D and Microsoft Office Suite (Excel, Word, PowerPoint).
• Strong understanding of typography, layout principles, print design, video production, animation, and electronic communications.
• Proven ability to create engaging digital customer experiences and translate concepts into visual designs.
• Excellent communication skills (written, verbal, and presentation) with meticulous attention to detail and organizational abilities.
• Ability to thrive in a fast-paced, collaborative, and deadline-driven environment, managing multiple projects simultaneously.
• Experience in developing storyboards and creating illustrations (both hand-drawn and electronically).
• Understanding of brand visual identity and its application across various media channels.

Preferred Skills:

• Basic knowledge of HTML and CSS.
• Experience with web UI standards and responsive design frameworks.
• Familiarity with operating a camera for photo or video capture.
• Passion for learning new and trending technologies in the design and multimedia space.

📝 Enhancement Note: The extensive list of required software and technical skills, particularly the inclusion of 3D modeling and animation alongside traditional design tools, points to a need for a highly specialized and versatile creative professional. The preference for agency, recruitment marketing, or financial services experience suggests the company values candidates who understand specific industry demands and fast-paced client service environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of creative projects, including graphic design, illustration, motion graphics, video editing, and 3D modeling/animation.
• Demonstrated ability to translate brand strategy and complex concepts into compelling visual narratives and user experiences.
• Case studies that highlight process, problem-solving, and quantifiable results or impact achieved through design initiatives.
• Evidence of managing projects from concept through execution, including examples of collaboration with stakeholders and adherence to brand guidelines.

Process Documentation:

• Examples of workflow design and optimization, particularly in managing creative project pipelines and approvals.
• Demonstrations of system integration or effective use of creative tools for efficiency and automation within design processes.
• Documentation or case studies detailing how creative strategies were measured for effectiveness and impact on business objectives (e.g., engagement, conversion).

📝 Enhancement Note: For a role of this nature, a robust portfolio is critical. It should not only display aesthetic quality but also demonstrate strategic thinking, project management capabilities, and the ability to deliver measurable results. The emphasis on 3D and animation means these specific skills should be prominently featured.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for an Assistant Vice President level Creative and Design Manager role with 5-10 years of experience in the Philippines, the estimated annual salary range is PHP 1,500,000 - PHP 2,500,000. This range accounts for the specialized skill set, seniority, and the corporate environment of a major financial institution like Citi.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.
• Retirement savings plan with company matching contributions.
• Paid time off, including vacation days, sick leave, and public holidays.
• Opportunities for professional development, training, and continuing education.
• Employee assistance programs and wellness initiatives.
• Potential for performance-based bonuses and incentives.
• Access to Citi's global network and employee resource groups.

Working Hours:

• Standard full-time hours, typically 40 hours per week, Monday to Friday.
• Flexibility may be offered, but the role's responsibilities may require occasional work outside of standard hours to meet project deadlines and global team collaboration needs.

📝 Enhancement Note: Salary estimates for the Philippines are based on general market data for similar roles and experience levels. Benefits are standard for a large multinational corporation like Citi, tailored to attract and retain talent in a competitive market. The "Assistant Vice President" title suggests a salary that reflects significant responsibility and expertise.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking and Financial Services) Company Size: Very Large (100,000+ employees globally) Founded: 1812 (as City Bank of New York)

Team Structure:

• The role is part of Citi's Global Talent Attraction team, which is likely a sub-function within the broader Marketing or Human Resources departments.
• This team operates globally, requiring collaboration with colleagues across different regions and time zones.
• The Creative and Design Manager will likely work within a dedicated creative unit, reporting to a Creative Director or Head of Talent Attraction Marketing.
• Cross-functional collaboration is essential, involving close partnerships with recruiters, marketing specialists, HR business partners, and potentially external agencies.

Methodology:

• Data-driven approach to creative development, utilizing insights from candidate engagement, social media analytics, and campaign performance to inform design decisions.
• Agile project management methodologies are likely employed to manage multiple creative projects and adapt quickly to changing priorities.
• Emphasis on maintaining brand consistency and adherence to corporate guidelines across all creative output.
• Continuous learning and adoption of new technologies and design trends to enhance creativity and effectiveness.

Company Website: https://www.citi.com/

📝 Enhancement Note: Citi is a global financial powerhouse with a deeply ingrained corporate culture. The "Assistant Vice President" title signifies a mid-to-senior level position within this structured environment. The Global Talent Attraction team's focus indicates a strategic priority on employer branding and recruitment marketing, requiring creative solutions that align with Citi's corporate values and brand identity.

📈 Career & Growth Analysis

Operations Career Level: Assistant Vice President (AVP) - This title typically denotes a senior individual contributor or a team lead role, with significant responsibility and a high level of expertise expected. It's a critical step in many corporate career ladders, often preceding Vice President (VP) levels.

Reporting Structure: The Creative and Design Manager will likely report to a Director or Senior Manager within the Global Talent Attraction or Marketing Communications function. They will collaborate closely with various internal stakeholders, including recruiters, HR leaders, and marketing campaign managers.

Operations Impact: The role's impact is directly tied to enhancing Citi's employer brand and attracting top talent. High-quality creative assets, engaging content, and effective visual storytelling can significantly influence candidate perception, application rates, and the overall success of recruitment marketing campaigns. This role contributes to the organization's growth by ensuring a strong pipeline of qualified candidates.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced areas like 3D animation, motion graphics, or specific video production techniques.
• Leadership Development: Progress into roles with greater team management responsibilities, potentially leading a creative team within Talent Attraction or a broader marketing function.
• Cross-Functional Exposure: Gain experience in different marketing disciplines or HR functions by taking on projects with broader scope.
• Global Mobility: Opportunities to work on global initiatives or potentially explore international assignments within Citi's extensive network.
• Continuous Learning: Access to Citi's learning platforms and support for certifications or workshops in emerging design and multimedia technologies.

📝 Enhancement Note: The AVP title is a strong indicator of career progression within Citi. Growth opportunities are likely focused on both deepening technical/creative expertise and expanding into leadership or strategic roles within the marketing and HR domains.

🌐 Work Environment

Office Type: Hybrid (combining on-site and remote work) or primarily On-site, given the "Telecommute" location type but detailed description implying a need for on-site presence for shoots, etc. The Philippines location is specified as "34TH ST BONIFACIO GLOBAL CITY TAGUIG," suggesting a modern corporate office setting.

Office Location(s): Bonifacio Global City (BGC), Taguig, Metro Manila, Philippines. This is a prime business district known for its modern infrastructure and corporate offices.

Workspace Context:

• Collaborative open-plan office spaces designed to foster teamwork and innovation among creative professionals.
• Access to state-of-the-art creative technology and software, including high-performance workstations and relevant design tools.
• Opportunities for direct interaction and brainstorming with marketing, HR, and recruitment teams to ensure creative alignment with business needs.
• A professional corporate environment that emphasizes efficiency, brand integrity, and adherence to company policies.

Work Schedule: Primarily Monday to Friday, standard business hours. However, the nature of creative projects, especially those involving video shoots or global collaboration, may necessitate occasional flexibility or extended hours to meet critical deadlines.

📝 Enhancement Note: The "Telecommute" location type is a bit contradictory to the job description's emphasis on on-site activities like shoots. It's most likely a hybrid model or a primary office-based role where remote work might be occasionally permitted. The BGC location implies a modern, well-equipped workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter conducts a preliminary review of applications and resumes to assess basic qualifications and experience.
• Portfolio Review: Candidates are asked to submit a portfolio for evaluation. This is a critical step where the quality, breadth, and relevance of creative work are assessed.
• Technical/Creative Assessment: May involve a practical design challenge or a detailed discussion about past projects, focusing on problem-solving, technical skills, and creative process.
• Hiring Manager Interview: In-depth discussion with the hiring manager to assess fit for the team, understanding of Citi's brand, and strategic thinking.
• Cross-Functional Interviews: Meetings with key stakeholders (e.g., marketing leads, senior recruiters) to evaluate collaboration skills and ability to meet diverse needs.
• Final Round: Potentially with a senior leader for final approval, focusing on cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase the required skills: graphic design, illustration, motion graphics, video editing, and 3D modeling/animation.
• Highlight Process: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, the tools used, and the outcome/impact. Use storytelling to engage the reviewer.
• Quantify Results: Where possible, include metrics or evidence of success (e.g., engagement rates, conversion improvements, positive feedback).
• Brand Alignment: Ensure your portfolio demonstrates an understanding of brand guidelines and how to maintain visual consistency across different mediums.
• Technical Proficiency: Be prepared to discuss your technical skills in detail and demonstrate your proficiency with the specified software.

Challenge Preparation:

• Anticipate a Design Brief: Be ready to receive a creative brief and develop a concept or a portion of a design within a set timeframe.
• Focus on Strategy: Demonstrate how your design choices align with the brief's objectives and target audience.
• Showcase Workflow: Be prepared to explain your process, from ideation to final output, and how you would manage timelines and iterations.
• Communicate Clearly: Practice articulating your creative vision and technical decisions concisely and effectively.

📝 Enhancement Note: The interview process for a senior creative role at a company like Citi will be rigorous, with a strong emphasis on the portfolio. Candidates should be prepared to not only showcase their creative output but also their strategic thinking, project management skills, and ability to integrate within a large corporate structure.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Illustrator: For vector graphics, illustrations, and branding elements.
  • InDesign: For layout design of print collateral, presentations, and digital publications.
  • After Effects: For motion graphics, animation, and visual effects.
  • Premiere Pro: For video editing, post-production, and storytelling.
• 3D Software:
  • Cinema 4D: For 3D modeling, rendering, and animation.
  • Other 3D modeling/simulation tools: Proficiency in related software is beneficial.
• Microsoft Office Suite:
  • PowerPoint: For creating presentations and proposals.
  • Word: For documentation and communication.
  • Excel: For basic data tracking and reporting related to projects.

Analytics & Reporting:

• While not explicitly listed as a primary tool, familiarity with analytics platforms (e.g., social media analytics, website analytics) to measure creative campaign performance will be advantageous.

CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, Microsoft Dynamics) or marketing automation platforms might be beneficial for understanding how creative assets integrate into broader campaigns, though not a core requirement for this role.

📝 Enhancement Note: The explicit mention of Cinema 4D alongside Adobe Creative Suite highlights a significant need for specialized 3D and animation skills, distinguishing this role from a standard graphic designer position. Proficiency in these tools is paramount.

👥 Team Culture & Values

Operations Values:

• Works as a Partner: Emphasizes collaboration across departments and with external stakeholders to achieve collective success for Citi and its clients. This means actively seeking input, sharing knowledge, and supporting colleagues.
• Lives Our Values: Upholds ethical conduct and responsible decision-making, balancing performance objectives with risk management and long-term sustainability. This translates to creating content that is accurate, compliant, and reflects positively on the company.
• Delivers Results: Sets high standards for performance, creating clear pathways to achieve objectives ethically and sustainably. This involves a proactive, goal-oriented approach to creative projects, ensuring timely delivery and high-quality output.
• Integrity: A foundational value in financial services; all creative work must be honest, transparent, and compliant with regulations.
• Client Focus: While this role focuses on internal/employer branding, the ultimate goal is to attract talent who will serve Citi's clients, so understanding the client-centric nature of the business is key.

Collaboration Style:

• Cross-Functional Integration: Expected to work seamlessly with marketing, HR, and recruitment teams, acting as a creative partner to help them achieve their objectives.
• Feedback-Driven: A culture that encourages constructive feedback exchange to refine creative work and improve processes.
• Knowledge Sharing: Actively participating in team discussions, sharing best practices, and staying updated on industry trends to benefit the entire creative function.
• Agile and Responsive: Ability to adapt to evolving project needs and collaborate efficiently in a fast-paced environment.

📝 Enhancement Note: Citi's core values are deeply embedded in its culture. For this role, demonstrating partnership, integrity, and a results-driven mindset, all within a creative context, will be crucial for fitting into the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Maintaining Citi's established brand identity while pushing creative boundaries to capture attention in a competitive talent market.
• Managing Diverse Stakeholder Needs: Juggling requests and feedback from multiple departments (e.g., HR, Marketing, specific business units), each with potentially different priorities.
• Adapting to Evolving Media Landscape: Staying current with new digital platforms, social media trends, and animation technologies to ensure creative output remains relevant and impactful.
• Working in a Highly Regulated Industry: Ensuring all creative content adheres to strict compliance and legal requirements, especially within financial services.
• Global vs. Local Messaging: Adapting creative concepts to resonate with diverse global audiences while maintaining a unified brand message.

Learning & Development Opportunities:

• Advanced Technical Training: Opportunities to deepen expertise in 3D animation, motion graphics, or advanced video editing software through specialized courses or workshops.
• Industry Certifications: Support for obtaining certifications in design software or project management methodologies.
• Mentorship Programs: Access to senior creative leaders or marketing professionals within Citi for guidance and career development.
• Exposure to Global Campaigns: Involvement in large-scale, international recruitment marketing initiatives that offer broad learning experiences.
• Leadership Training: Development programs designed to hone leadership, strategic thinking, and team management skills for future advancement.

📝 Enhancement Note: The challenges presented are typical for a senior creative role in a large, regulated corporation. The growth opportunities focus on both technical skill enhancement and progression into leadership or broader strategic roles within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for creative innovation. How did you approach it?" (Focus on demonstrating strategic thinking, problem-solving, and negotiation skills).
• "Walk us through your process for developing a motion graphics piece or a 3D animation for a marketing campaign. What are the key stages and considerations?" (Highlight your workflow, technical approach, and attention to detail).
• "How do you ensure your creative work effectively communicates the intended message to a specific target audience, especially in employer branding?" (Showcase your understanding of audience segmentation and message tailoring).

Company & Culture Questions:

• "What do you know about Citi's employer brand and how would your creative expertise enhance it?" (Research Citi's careers page, social media, and recent recruitment campaigns).
• "How do you handle constructive criticism or feedback on your creative work from stakeholders?" (Emphasize your collaborative spirit and ability to incorporate feedback professionally).
• "Describe a situation where you had to manage multiple creative projects with competing deadlines. How did you prioritize and ensure successful delivery?" (Illustrate your project management and organizational skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the objective, your specific role and contribution, the creative process, the tools used, and the outcome/impact.
• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite, Cinema 4D, and other relevant software. Demonstrate your mastery of 3D modeling and animation.
• Showcase Versatility: Present a range of work that covers graphic design, illustration, motion graphics, and video.
• Tailor to Citi: If possible, include or reference projects that align with financial services or employer branding themes.
• Be Prepared for Live Demos: Have your software open and ready to showcase specific techniques or elements if requested.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and the ability to operate effectively within a large corporate structure like Citi. The portfolio is the primary tool, but the ability to articulate the "why" and "how" behind the work is equally important.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Citi's careers portal.
• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features examples of graphic design, illustration, motion graphics, video editing, and especially 3D modeling/animation. Tailor the selection to highlight projects that demonstrate skills relevant to employer branding and corporate communications.
• Resume Optimization: Update your resume to clearly articulate your 5+ years of multi-media design experience, highlighting proficiency in Adobe Creative Suite, Cinema 4D, and other relevant software. Quantify achievements where possible, focusing on impact and results. Use keywords from the job description.
• Interview Preparation: Practice answering strategy and behavioral questions, especially those related to collaboration, project management, and creative problem-solving. Prepare a concise and compelling narrative for your portfolio presentation, focusing on your process and the impact of your work.
• Company Research: Thoroughly research Citi's employer brand, recent marketing campaigns, and its corporate values. Understand the financial services industry context and how creative work supports business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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