Copywriter (transitioning to UX writing) | Mid-senior | Saily

📍 Job Overview

Job Title: Copywriter (transitioning to UX writing)

Company: Saily (a Nord Security company)

Location: Kaunas, Lithuania / Vilnius, Lithuania

Job Type: Full Time

Category: UX Writing / Content Design

Date Posted: October 8, 2025

Experience Level: Mid-Senior (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is a unique opportunity for an experienced copywriter to transition into the specialized field of UX writing, focusing on crafting clear, concise, and user-centered content for mobile-first products.

• The position involves close collaboration with product designers, product owners, and developers to translate complex information into intuitive and engaging user interfaces.

• A key aspect will be ensuring brand voice consistency across all product touchpoints and actively participating in user research and usability testing to refine content.

• The role also entails defining and documenting UX writing processes, contributing to the development of product names and narratives for early-stage initiatives, and applying a global perspective to content localization.

📝 Enhancement Note: The "transitioning to UX writing" aspect is a significant differentiator for this role. It suggests the company is willing to invest in training and development for a candidate with strong foundational writing skills who can adapt to UX principles, rather than requiring a seasoned UX writer. This implies a focus on core writing aptitude and a willingness to learn.

📈 Primary Responsibilities

• Craft User-Centric UI Content: Develop clear, concise, and consistent microcopy for user interfaces, ensuring an intuitive and seamless user experience across Saily's mobile applications.

• Collaborate on Product Development: Partner closely with product designers, product owners, and developers to understand user needs, product goals, and technical constraints, contributing UX writing expertise from concept to launch.

• Brand Voice & Messaging Alignment: Work with the Saily copywriting team to maintain a consistent, informal, and conversational brand tone of voice across all product interfaces and communications.

• Content Evaluation & Iteration: Participate in usability testing sessions to gather user feedback on content effectiveness and iterate on copy based on insights from user research and data analysis.

• Product Naming & Narrative Development: Contribute to the creation of product names and foundational narratives for new or experimental features, working with the communications team.

• Global Content Strategy: Apply a global perspective to content creation, considering cultural nuances and language differences to ensure effective user experiences across diverse international markets.

• Process Definition & Documentation: Help establish and document clear, repeatable processes for UX writing within the product development lifecycle, enabling consistent collaboration and quality.

• Content Guideline Management: Maintain detailed content documentation and style guides to support the broader team and ensure consistency in language and tone across all Saily products.

📝 Enhancement Note: The responsibility to "Help define a clear and repeatable process for how others can work with UX writing" indicates this role may involve some level of process ownership or influence, suggesting a need for strategic thinking beyond just content creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Communications, English, Linguistics, Marketing, HCI, or a related field is beneficial.

Experience: A minimum of 3 years of professional copywriting experience is required, with a demonstrated ability to adapt writing style to different mediums and audiences. Experience in UX writing or a strong desire to transition into it is key.

Required Skills:

• Copywriting Proficiency: Demonstrated expertise in crafting engaging, clear, and concise written content across various formats (e.g., blogs, social media, guides, newsletters, product descriptions).

• Native-Level English: Exceptional written and spoken English proficiency, with a nuanced understanding of informal, conversational tone suitable for a mobile-first product.

• User-Centered Design Principles: Strong understanding of user-centered design philosophies and how to apply them to content creation for digital products.

• Project Management & Prioritization: Proven ability to manage multiple projects simultaneously, effectively prioritize tasks, and meet deadlines in a fast-paced environment.

• Cross-Functional Collaboration: Excellent communication, interpersonal, and teamwork skills, with a proven ability to collaborate effectively within cross-functional teams (design, product, engineering).

• Detail Orientation & Quality Focus: A keen eye for detail and a strong commitment to producing high-quality, error-free work.

• Persuasive Communication: Ability to articulate and defend content decisions, particularly to team members without a background in UX writing.

Preferred Skills:

• UX Writing Experience: Prior experience specifically in UX writing, content design, or information architecture.

• User Research & Usability Testing: Familiarity with conducting or participating in user research, usability testing, and leveraging insights for content improvement.

• Figma Proficiency: Experience using design tools like Figma for reviewing designs and understanding UI context.

• Interest in Technology/Travel: A genuine interest in eSIM technology, mobile data solutions, and the travel industry.

📝 Enhancement Note: The emphasis on "native-level written and spoken English" and the specific mention of an "informal, conversational tone" are critical. Candidates must be able to demonstrate not just grammatical correctness but also an intuitive grasp of natural, engaging language. The bonus skills in Figma and user research suggest that candidates who can bring some foundational knowledge in these areas will have a distinct advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Writing Versatility: Showcase a portfolio that includes a range of copywriting samples, highlighting your ability to adapt tone, style, and focus for different audiences and purposes.

• Problem/Solution Focus: Present case studies or examples that illustrate how your writing addressed a specific user need or business problem, demonstrating your problem-solving approach.

• Clarity & Conciseness Examples: Include samples where clarity, conciseness, and user guidance were paramount, such as instructions, error messages, or onboarding flows.

• Brand Alignment: If possible, include examples that show an understanding and application of brand voice and tone.

Process Documentation:

• Workflow Visualization: While not explicitly a portfolio item, be prepared to discuss how you would document and visualize a UX writing workflow, from content brief to final implementation.

• Collaboration Protocols: Be ready to describe how you would document collaboration protocols between UX writers, designers, and product managers to ensure seamless integration.

• Content Governance: Discuss your understanding of how content guidelines and documentation support ongoing product development and maintain consistency.

📝 Enhancement Note: Given the role's focus on transitioning into UX writing and defining processes, the portfolio should emphasize foundational writing skills while also showing an aptitude for user-centered thinking and process documentation. The ability to explain the "why" behind copy choices will be as important as the copy itself.

💵 Compensation & Benefits

Salary Range:

• Gross Salary: 2700 - 4300 EUR per Month.

Benefits:

• Innovate with Industry Leaders: Opportunity to work with experts on world-leading cybersecurity tools, impacting millions globally.

• Learn & Grow: Extensive training programs (online/offline), mentorship, and career-switching opportunities within the company.

• Next-Gen Cyber City Office: Modern, ergonomic workspace in a vibrant office environment with engaging events and amenities.

• Hybrid Work Flexibility: Balance of 3 office days per week and 2 days of remote work.

• Work From Anywhere: Additional flexibility to work from any location to foster creativity.

• Physical Well-Being: 24/7 gym access, onsite/online workouts, and consultations with in-house experts.

• Mental & Emotional Health Support: Free psychologist consultations, mental health events, and premium access to wellness apps (Calm, Headspace, Mindletic).

• Premium Healthcare: Comprehensive private health insurance.

• Extra Days Off: Additional vacation days, plus extra leave for sick days, special occasions, or parenting needs.

• Special Treats: Gifts and celebrations for birthdays, anniversaries, and major life events.

• Company Events & Team-Building: Participation in iconic celebrations, team-building activities, and knowledge-sharing events.

• Workation: Annual company getaway abroad.

Working Hours:

• The standard working hours are likely 40 hours per week, typical for a full-time position. The hybrid and work-from-anywhere policies offer flexibility in how and where these hours are structured.

📝 Enhancement Note: The salary range provided is a gross monthly figure. It's important for candidates to understand this and factor in local taxes and social contributions. The extensive benefits package is a significant draw, particularly the focus on holistic well-being and professional development, which are highly valued in the tech industry and can be attractive to operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and Digital Privacy Solutions (via Nord Security), with Saily focusing on Mobile Data and eSIM technology.

Company Size: Nord Security is a large, rapidly growing global company. Saily operates as a distinct product within this larger organization. This provides the agility of a startup with the resources and stability of a major tech firm.

Founded: Nord Security was founded in 2012. Saily's product development is more recent, leveraging the established brand and infrastructure.

Team Structure:

• Product-Centric: The Saily team is structured around product development, with close-knit, cross-functional teams comprising product owners, designers, developers, marketers, and content specialists.

• Reporting: This role will likely report into a Product or Content Lead within the Saily product unit, with strong dotted-line reporting or collaboration with the broader Saily copywriting team.

• Collaboration: Expect intensive collaboration with UX/UI designers and Product Owners to ensure content is integrated seamlessly into the user experience. Communication with the wider Saily marketing and communications teams will also be crucial for brand consistency.

Methodology:

• Agile Development: Saily likely operates within an agile framework, involving iterative development cycles, regular stand-ups, and a focus on continuous improvement.

• Data-Informed Decisions: The role emphasizes using data and research to evaluate content performance, aligning with a data-driven approach to product development.

• User-Centric Iteration: Continuous user feedback loops through usability testing and data analysis are integral to refining the product and its content.

Company Website: https://nordsecurity.com/ | https://saily.com/

📝 Enhancement Note: The context of Saily being part of Nord Security is crucial. It implies a robust infrastructure, a strong brand reputation in cybersecurity, and a culture that likely values security, privacy, and innovation. The "Cyber City office" suggests a modern, tech-forward workspace designed to foster collaboration and employee well-being.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-senior level, offering a significant step up from general copywriting into a specialized UX writing function. It's an ideal position for someone looking to pivot their career and develop expertise in product content strategy.

Reporting Structure: The candidate will report to a lead within the Saily product team, likely a Product Lead or Head of Design/Content. They will also collaborate closely with the broader Saily copywriting team, suggesting a matrixed reporting or strong functional alignment.

Operations Impact: The UX writer's impact is direct and significant, influencing user acquisition, activation, retention, and overall product satisfaction. By making the product more intuitive and user-friendly, this role directly contributes to customer success, reduced support costs, and ultimately, revenue growth through improved conversion rates and user engagement.

Growth Opportunities:

• UX Writing Specialization: Develop deep expertise in UX writing principles, content strategy, information architecture, and localization for digital products.

• Career Path Expansion: Potential to grow into a Senior UX Writer, Content Strategist, or even transition into Product Management or UX Design roles with demonstrated aptitude and experience.

• Process Ownership: Opportunity to take on more responsibility in defining and improving UX writing processes and team workflows.

• Industry Exposure: Gain experience in the rapidly growing eSIM and mobile data market, alongside the established cybersecurity domain of Nord Security.

• Mentorship & Training: Access to extensive learning resources, mentorship programs, and potential career-switch opportunities within Nord Security.

📝 Enhancement Note: The "career-switch opportunities" mentioned in the benefits are particularly relevant here. This role is explicitly designed for someone looking to transition, making it a high-potential growth area within the company. The focus on defining processes also suggests an opportunity to shape the future of UX writing at Saily.

🌐 Work Environment

Office Type: The description mentions a "next-gen Cyber City office" and a "bustling office" with "ergonomic workspaces, modern meeting rooms, engaging events, and specialty coffee." This indicates a modern, well-equipped, and stimulating physical workspace.

Office Location(s): The role is based in either Kaunas or Vilnius, Lithuania, offering candidates the choice of major Lithuanian cities.

Workspace Context:

• Collaborative Design: The office environment is designed for collaboration, with modern meeting rooms and spaces conducive to teamwork, which is essential for cross-functional roles like UX writing.

• Tooling & Technology: While specific tools aren't detailed for the workspace, the company's background in tech implies access to modern digital tools and infrastructure necessary for design and content work. Figma is explicitly mentioned as a preferred skill.

• Team Interaction: The hybrid model (3 office days) ensures regular face-to-face interaction with colleagues, fostering team cohesion and informal knowledge sharing, crucial for understanding product nuances and team dynamics.

Work Schedule:

• The role is full-time, likely adhering to standard business hours, but the hybrid and "work from anywhere" policies offer significant flexibility in structuring the workday to accommodate personal needs and optimize productivity.

📝 Enhancement Note: The emphasis on a "next-gen Cyber City office" and the comprehensive well-being benefits suggest a company that invests heavily in its employees' physical and mental health, aiming to create a productive and supportive work environment. The hybrid model offers a good balance for those who thrive with some in-office collaboration and some remote focus.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by a recruiter to assess qualifications and fit.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Product Lead or Content Lead) to delve deeper into your copywriting experience, transition aspirations to UX writing, and understanding of user-centered principles.

• Skills Assessment/Case Study: Potentially a practical exercise or case study where you'll be asked to refine existing copy, write new UI text for a given scenario, or analyze a user flow from a content perspective. This is where your portfolio will be discussed.

• Cross-functional Interview: An interview with team members from Design and Product to assess collaboration skills and ability to work effectively in a cross-functional environment.

• Final Interview: A concluding interview, possibly with a more senior leader, to discuss cultural fit, long-term career aspirations, and overall alignment with Saily's mission.

Portfolio Review Tips:

• Showcase Transition Potential: Highlight samples demonstrating your ability to write clear, concise, and user-focused copy. If you have any UX-adjacent work (e.g., website copy that guides users through a process), include it.

• Explain Your Process: For each portfolio piece, explain the problem, your approach, the constraints, your copy decisions, and the outcome (if known). Emphasize the "why" behind your word choices.

• Demonstrate Brand Adaptability: Include examples that show you can adapt to different tones, from informal and conversational to more formal, if applicable.

• Quantify Impact (If Possible): If you have data or metrics on how your copy improved user engagement, conversion, or reduced support queries, present it clearly.

• Be Ready to Discuss: Be prepared to walk through your portfolio, discuss your contributions, and articulate how your skills translate to UX writing.

Challenge Preparation:

• Understand Saily's Product: Familiarize yourself with Saily's app, its features, target audience, and value proposition (eSIM for travelers).

• Practice Microcopy: Be ready to write or critique short pieces of UI text (e.g., button labels, error messages, onboarding tips).

• Focus on Clarity and Conciseness: Practice distilling complex information into simple, actionable language.

• Articulate Reasoning: Be prepared to explain the rationale behind every word choice, considering user goals and business objectives.

📝 Enhancement Note: The application process explicitly mentions AI-based application review. Candidates should ensure their resumes and cover letters are keyword-optimized for common copywriting and UX writing terms. The portfolio is paramount, and candidates should be ready to discuss it in detail, especially how their existing copywriting skills map to UX writing needs.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Highly preferred for UI design review and understanding the visual context of content.

• Content Management Systems (CMS): While not explicitly mentioned, familiarity with CMS for managing web or in-app content may be beneficial.

• Project Management Software: Tools like Jira, Asana, or Trello for managing tasks, workflows, and collaborating on projects.

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior and content performance.

• User Feedback Platforms: Familiarity with tools used for gathering user feedback, such as surveys or in-app feedback widgets.

CRM & Automation:

• CRM Systems: While not directly a CRM role, understanding how product messaging might integrate with customer journeys managed in CRM systems (e.g., Salesforce, HubSpot) could be a plus.

• Collaboration Suites: Google Workspace (Docs, Sheets, Slides) or Microsoft Office Suite for documentation and general productivity.

📝 Enhancement Note: The explicit mention of Figma as a preferred skill highlights its importance in the design and content workflow. While not an operations role in the traditional sense, familiarity with project management and analytics tools is common across many tech roles, including content and operations, as they are crucial for understanding impact and managing projects efficiently.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs through clear, intuitive, and helpful content.

• Clarity & Simplicity: A drive to make complex information accessible and easy to understand for all users.

• Collaboration & Teamwork: A belief in the power of cross-functional collaboration to build better products.

• Data-Driven Improvement: A commitment to using data and research to inform decisions and measure the impact of content.

• Innovation & Adaptability: A willingness to experiment, learn new skills (like transitioning to UX writing), and adapt to evolving user needs and technologies.

• Security & Privacy: As part of Nord Security, a foundational respect for user data security and privacy will be embedded in the company culture.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where content specialists work hand-in-hand with designers, product managers, and engineers throughout the product development lifecycle.

• Open Communication: A culture that encourages open dialogue, constructive feedback, and the sharing of ideas across teams.

• Process Ownership & Improvement: A willingness to collaboratively refine and document processes to enhance team efficiency and product quality.

📝 Enhancement Note: The emphasis on "informal, conversational tone" suggests a culture that values authenticity and relatability. The mention of "innovate with industry leaders" and "learn & grow" points to a culture that supports professional development and cutting-edge work.

⚡ Challenges & Growth Opportunities

Challenges:

• Transitioning Skills: The primary challenge is effectively translating existing copywriting skills into the specific demands of UX writing, which requires a different focus on brevity, context, and user flow.

• Defining New Processes: Establishing and refining UX writing processes within a product team can be challenging, requiring diplomacy, clear communication, and the ability to influence without direct authority.

• Balancing Brand Voice with UI Constraints: Ensuring brand personality shines through while adhering to strict UI character limits and functional requirements.

• Globalizing Content: Adapting content for diverse linguistic and cultural markets requires a nuanced understanding and often involves working with localization teams.

• Measuring Content Impact: Demonstrating the tangible ROI of UX writing can be challenging, requiring robust data collection and analytical skills.

Learning & Development Opportunities:

• UX Writing Specialization: Intensive on-the-job training and mentorship in UX writing best practices, tools, and methodologies.

• Product Development Lifecycle: Gaining deep insight into agile product development processes and cross-functional team dynamics.

• Industry Knowledge: Developing expertise in eSIM technology, mobile connectivity, and the broader cybersecurity landscape.

• Process Improvement Skills: Learning to map, document, and optimize workflows for content creation and collaboration.

• Professional Certifications: Potential support for industry-recognized certifications in UX writing or content design.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The role is explicitly designed for someone to overcome the challenge of transitioning, making it a prime development area.

💡 Interview Preparation

Strategy Questions:

• Transition Rationale: Be prepared to articulate why you want to move from general copywriting to UX writing, what specific skills you possess that make you a good fit, and how you plan to acquire new UX writing skills.

• User-Centricity: Discuss instances where you prioritized user needs over creative flair in your copywriting. How do you approach understanding your target audience?

• Process Improvement: Describe a time you identified an inefficiency in a content process and how you proposed or implemented a solution. How would you approach documenting a UX writing workflow?

• Collaboration Scenarios: How would you handle a disagreement with a designer about a UI label? How do you ensure your copy aligns with product goals when working with non-writers?

Company & Culture Questions:

• Saily Brand Understanding: Demonstrate your understanding of Saily's product, its mission, and its target audience. How would your writing contribute to its success?

• Nord Security Values: Research Nord Security's mission and values. How do they resonate with you?

• Team Dynamics: How do you contribute to a positive and productive team environment? What is your preferred collaboration style?

Portfolio Presentation Strategy:

• Storytelling: For each piece, tell a story: the problem, your approach, your solution (the copy), and the impact.

• Focus on Process: Explain your thought process behind the copy. Why did you choose those specific words? What user needs did they address?

• Highlight Clarity & Conciseness: Specifically point out examples where brevity and clarity were critical.

• Address the "Transition" Aspect: For older copywriting samples, explain how the underlying principles of good writing (clarity, audience awareness) are transferable to UX writing.

• Be Ready for Critique: Be open to discussing your work and explaining your decisions, even if it's not a perfect UX writing example.

📝 Enhancement Note: Candidates should prepare to discuss their understanding of "microcopy" and "product narratives." The AI review note suggests ensuring the application materials are "readable" by automated systems, meaning clear formatting and relevant keywords are important.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided job link on jobs.lever.co.

• Tailor Your Resume: Highlight your 3+ years of copywriting experience, emphasizing skills in clarity, conciseness, user-centricity, and project management. Explicitly state your interest and aptitude for transitioning into UX writing.

• Curate Your Portfolio: Select 3-5 diverse writing samples that best showcase your ability to write clear, engaging, and user-focused content. If possible, include examples that demonstrate problem-solving or process thinking. Prepare to discuss your work and rationale in detail.

• Craft a Compelling Cover Letter: Clearly articulate your motivation for transitioning into UX writing, why Saily and this specific role appeal to you, and how your existing skills align with the requirements.

• Research Saily & Nord Security: Familiarize yourself with Saily's product, target audience, and the broader mission of Nord Security. Understand their brand voice and product offerings.

• Prepare for AI Screening: Ensure your resume and cover letter use relevant keywords such as "UX Writing," "Content Design," "User Interface," "Copywriting," "User-Centered Design," and "Product Content."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.