Content Designer

📍 Job Overview

Job Title: Content Designer Company: Husqvarna Group Location: Olathe, Kansas, United States Job Type: FULL_TIME Category: Marketing Operations / Content Strategy Date Posted: August 29, 2025 Experience Level: Entry-Level (0-2 years) Remote Status: On-site

🚀 Role Summary

• Spearhead the creation, curation, and maintenance of compelling marketing content for Husqvarna Construction's North American operations, aligning with brand messaging and audience personas.
• Drive engagement across digital channels by managing social media content execution, including development, scheduling, and publishing across key platforms like Facebook, Instagram, and LinkedIn.
• Design and implement email marketing campaigns and customer newsletters to foster relationships and disseminate valuable information to the construction professional audience.
• Contribute to strategic content planning by assisting with the development and upkeep of a comprehensive content calendar, ensuring a consistent and impactful brand presence.
• Support the enhancement of the company's digital footprint through the production and maintenance of content for the corporate website and customer portal, ensuring accuracy and relevance.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities clearly indicate a strong marketing operations component, focusing on content strategy, execution, and performance analysis within the construction industry context. The role requires a blend of creative content creation and analytical skills to support the North American marketing efforts.

📈 Primary Responsibilities

• Develop, write, edit, and format content for accuracy, clarity, and resonance across defined target audience personas for the Construction business in North America.
• Own the end-to-end execution of social media content, including concept development, scheduling, and publishing across platforms such as Facebook, Instagram, and LinkedIn, with a focus on driving engagement and brand awareness.
• Design and execute impactful email marketing campaigns and bi-yearly customer newsletters, ensuring alignment with marketing objectives and brand voice.
• Collaborate with the marketing team to assist in the development and maintenance of a dynamic content calendar, ensuring timely delivery of assets and campaigns.
• Support the ongoing production and maintenance of content for the Husqvarna Construction website and customer portal, performing regular audits for accuracy, consistency, and broken links.
• Transform raw information from subject matter experts into polished, usable content suitable for various marketing channels and collateral.
• Conduct regular audits of owned digital channels to identify and rectify inaccuracies, inconsistencies, broken links, and outdated information, ensuring a high standard of digital presence.
• Actively monitor social media direct messages, inquiries, and tags, responding promptly and professionally to maintain positive customer interactions and brand reputation.
• Conduct research, social listening, and other relevant tactics to identify content gaps and opportunities for improvement, informing future content strategy.
• Analyze and report on content performance metrics in collaboration with the digital marketing analyst, communicating key findings and actionable recommendations for optimization.
• Maintain the content calendar within the Wrike project management system, ensuring efficient workflow and task management.
• Manage and update the yearly database for print and Public Relations (PR) activities, ensuring accurate record-keeping.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to content management, emphasizing the need for meticulous attention to detail in writing, editing, and digital asset management. The inclusion of Wrike and analytics reporting suggests a structured, process-driven approach to content operations within the marketing function.

🎓 Skills & Qualifications

Education:

• A Bachelor of Arts (BA) or Bachelor of Science (BS) degree with a concentration in Marketing, English, Communications, or a closely related field is required.

Experience:

• Prior experience in content creation and curation is highly desirable, demonstrating a foundational understanding of developing engaging and relevant materials.

Required Skills:

• Social Media Proficiency: Demonstrated expertise in managing and executing content strategies across major social media platforms including Facebook, Instagram, and LinkedIn, utilizing native tools and management suites like Meta Business Suite.
• Analytics Tools Knowledge: Familiarity with analyzing content performance using social media channel insights, Google Analytics, social listening tools, and other relevant third-party analytics platforms to derive actionable insights.
• Microsoft Office Proficiency: Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint) for content creation, data analysis, and presentation development.
• Adobe Creative Suite Experience: Proficiency in key Adobe Creative Suite applications, specifically InDesign for layout and design, Illustrator for vector graphics, and Photoshop for image editing and manipulation.
• Strong Writing Skills: Exceptional ability to write clear, concise, and persuasive copy tailored to specific audience personas and marketing objectives.
• Grammar and Editing Skills: Meticulous attention to detail in grammar, punctuation, and syntax, with a proven ability to proofread and edit content for accuracy and stylistic consistency.
• Content Curation: Ability to identify, gather, and repurpose existing content for new marketing initiatives.

Preferred Skills:

• CMS Tools Familiarity: Experience with Content Management Systems (CMS) such as MS Dynamics, Aprimo, or Sitecore is a significant advantage for website content management.
• Photography/Videography Experience: Practical experience or a strong understanding of photography and videography principles for content creation is a plus.
• Project Management Tools: Familiarity with project management software like Wrike for content calendar management and workflow tracking.

📝 Enhancement Note: The requirement for Adobe Creative Suite and strong writing/editing skills points to a role that is deeply involved in the tactical execution of content marketing. The preference for CMS and photography/videography experience indicates potential for growth and broader responsibilities within the content team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Samples: A curated collection of written content, including blog posts, social media updates, email campaigns, and website copy, showcasing versatility and effectiveness across different platforms and objectives.
• Design Work: Examples of visual content designed using Adobe Creative Suite, such as social media graphics, email templates, or newsletter layouts, demonstrating an understanding of visual hierarchy and brand aesthetics.
• Campaign Examples: Case studies or examples of marketing campaigns where content played a key role, illustrating the applicant's ability to develop content that supports broader marketing goals.
• Social Media Management: Evidence of social media content planning, execution, and engagement monitoring, ideally with metrics demonstrating impact.

Process Documentation:

• Workflow Execution: Demonstrations of how you manage content creation processes from ideation to publication, including any personal systems for organization and efficiency.
• Content Auditing: Examples or descriptions of how you approach auditing digital content for accuracy and consistency, highlighting attention to detail.
• Performance Analysis: Ability to discuss how you analyze content performance data and translate insights into actionable recommendations for improvement, referencing specific metrics or tools.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement," the nature of the role (content creation, social media management, email design, analytics reporting) necessitates a portfolio that demonstrates practical skills in these areas. Applicants should be prepared to showcase their ability to produce high-quality content and manage its lifecycle effectively.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Content Designer with 0-2 years of experience in Olathe, Kansas, the estimated annual salary range is typically between $45,000 and $60,000. This estimate is derived from analyzing similar roles in the Kansas City metropolitan area, considering the required skill set in content creation, social media management, and design tools.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance are provided from the date of hire, ensuring immediate access to healthcare benefits.
• Retirement Savings: A 401(k) plan is offered with a matching contribution from the company, and there is no vesting period, allowing immediate benefit from employer contributions.
• Employee Discounts: A valuable employee purchase discount on Husqvarna products is available, offering savings on high-quality equipment.
• Professional Development: An education assistance program is in place to support continued learning and skill enhancement.
• Homeownership Support: First-time home buyer assistance is provided, demonstrating a commitment to employee well-being and long-term stability.
• Work-Life Balance: Generous paid parental leave, paid holidays, and paid vacation time are offered to support a healthy work-life balance.

Working Hours:

• The standard working hours for this role are approximately 40 hours per week, typical of a full-time position. The role is based in a normal office environment, requiring consistent presence during business hours to manage daily, weekly, monthly, and annual deadlines.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in the specified location and experience level. Actual compensation may vary based on the candidate's specific qualifications, interview performance, and internal company compensation structures. The benefits package is robust, reflecting a commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Husqvarna Construction operates within the light construction industry, a sector focused on providing innovative equipment and diamond tools for professionals who work with hard materials. This industry is characterized by a need for durable, efficient, and technologically advanced solutions that contribute to shaping urban environments.

Company Size:

• Husqvarna Group is a global company with a significant presence, implying a structured corporate environment with established processes and resources. As a leading manufacturer, it suggests a culture that values innovation, quality, and customer focus.

Founded:

• Husqvarna Group has a long history, positioning it as a stable and experienced player in its markets. This heritage, coupled with a self-described "startup" mentality, suggests a company that balances tradition with a forward-thinking, adaptable approach to business and innovation.

Team Structure:

• The Content Designer will be part of the North American marketing organization. This team likely collaborates closely with sales, product management, and potentially regional leadership to ensure cohesive marketing strategies and execution.
• The role reports within the marketing department, likely to a Marketing Manager or Director, and will work alongside other marketing specialists such as digital marketing analysts and potentially brand managers.
• Cross-functional collaboration is expected, particularly with subject matter experts (SMEs) from various departments to source content, and with digital marketing analysts for performance reporting and optimization.

Methodology:

• Data-Driven Content: The role involves analyzing content performance, suggesting a data-driven approach to content strategy and optimization, working closely with digital marketing analysts.
• Process-Oriented Workflow: The use of Wrike for content calendar management indicates a structured approach to workflow planning and execution, emphasizing efficiency and timely delivery.
• Audience-Centric Approach: Content development is guided by target audience personas, ensuring that messaging resonates effectively with specific customer segments within the construction industry.

Company Website:

• www.husqvarnaconstruction.com

📝 Enhancement Note: The company's description as "one of the world’s oldest startups" is a key cultural indicator, suggesting a blend of established stability and a dynamic, growth-oriented mindset. This implies a work environment that values initiative, innovation, and adaptability, even within a large corporate structure.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at an entry-level (0-2 years of experience) within the marketing operations and content strategy domain. It serves as a foundational position for individuals looking to build a career in content marketing, digital marketing, or marketing communications within a B2B industrial sector. The responsibilities are hands-on, focusing on execution and tactical support.

Reporting Structure:

• The Content Designer will likely report to a Marketing Manager or a similar leadership role within the North American marketing team. This structure provides direct mentorship and guidance from experienced marketing professionals. Collaboration with digital marketing analysts and other marketing specialists is also a key aspect of the reporting dynamic.

Operations Impact:

• The Content Designer's work directly impacts the company's brand perception, customer engagement, and lead generation efforts by creating and disseminating compelling marketing materials across digital and traditional channels. Effective content contributes to brand authority, customer education, and ultimately, pipeline growth and revenue for Husqvarna Construction.

Growth Opportunities:

• Content Specialization: Potential to grow into a more senior Content Strategist or Manager role, taking on greater responsibility for content planning, development, and oversight.
• Digital Marketing Expansion: Opportunity to expand skill sets into broader digital marketing areas, such as SEO, SEM, social media advertising, or email marketing automation, by working closely with the digital marketing analyst.
• Marketing Management: With experience and demonstrated success, progression into a Marketing Specialist or Marketing Coordinator role, managing specific marketing functions or campaigns, is possible.
• Cross-Functional Movement: Potential to move into related roles within the marketing department or other departments within Husqvarna Group that leverage content and communication skills.

📝 Enhancement Note: The entry-level nature of this role suggests it's an excellent stepping stone for recent graduates or individuals early in their marketing careers. The emphasis on analytics and social media management provides a solid grounding in modern digital marketing practices, offering clear paths for skill development and career advancement within the company.

🌐 Work Environment

Office Type:

• The role operates within a "normal office environment," indicating a traditional, professional setting conducive to focused work and team collaboration.

Office Location(s):

• The primary work location is Olathe, Kansas. This specific location suggests a regional hub for Husqvarna Construction's North American operations.

Workspace Context:

• Collaborative Environment: As part of the North American marketing organization, the workspace is expected to foster collaboration with team members, enabling the sharing of ideas and feedback crucial for content development and campaign execution.
• Technology Access: The role requires heavy PC/MAC use, implying access to standard office technology and potentially specialized software like the Adobe Creative Suite and project management tools (Wrike).
• Team Interaction: Opportunities for regular interaction with marketing colleagues, subject matter experts, and potentially other departments are inherent to supporting marketing communications and content development.

Work Schedule:

• The standard work schedule aligns with typical full-time office hours, likely Monday through Friday. The role involves managing daily, weekly, monthly, and annual deadlines, requiring consistent focus and time management within the office setting.

📝 Enhancement Note: The "normal office environment" suggests a professional, structured workspace focused on productivity. The need for heavy PC/MAC use, coupled with specific software requirements, indicates that candidates comfortable with digital tools and maintaining a focused work environment will thrive here.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and application by HR or a hiring manager to assess basic qualifications and fit.
• Skills Assessment/Portfolio Review: Candidates will likely be asked to submit a portfolio showcasing their writing, design, and social media content creation skills. This may be followed by a technical assessment or a discussion around portfolio pieces.
• Hiring Manager Interview: A more in-depth interview with the hiring manager to evaluate experience, problem-solving abilities, understanding of marketing principles, and cultural fit.
• Team/Cross-functional Interviews: Potentially interviews with team members or stakeholders from other departments (e.g., digital marketing analyst, product marketing) to assess collaborative capabilities and broader understanding of business needs.
• Final Interview: May involve a senior leader or HR for a final assessment of fit and potential.

Portfolio Review Tips:

• Curate Select Pieces: Focus on quality over quantity. Showcase 3-5 of your strongest pieces that directly align with the job description's requirements (social media content, email design, written copy).
• Highlight Impact: For each piece, briefly explain the objective, your role, the tools used, and any measurable results or impact achieved (e.g., engagement rates, click-through rates, website traffic).
• Showcase Versatility: Include examples that demonstrate your ability to write in different tones and styles, design for various platforms, and manage content across different stages of the marketing funnel.
• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite, social media platforms, and any CMS or analytics tools you've used.
• Clarity and Organization: Ensure your portfolio is well-organized, easy to navigate, and professionally presented, whether it's a digital link or a PDF document.

Challenge Preparation:

• Content Creation Task: You might be given a prompt to create a social media post, an email snippet, or a short piece of copy for a specific audience or product. Focus on brand voice, clarity, and call to action.
• Process Scenario: Be prepared to discuss how you would approach content gap analysis, content calendar management, or reporting on content performance using specific tools or methodologies.
• Problem-Solving: Anticipate questions about how you handle creative blocks, manage multiple deadlines, or resolve inconsistencies in content.

📝 Enhancement Note: The emphasis on a portfolio and potential content creation tasks means candidates should actively prepare relevant work samples that highlight their design, writing, and social media management skills, ideally with quantifiable results. Familiarity with Wrike and analytics tools will be a plus.

🛠 Tools & Technology Stack

Primary Tools:

• Social Media Management Platforms: Proficiency with platforms like Meta Business Suite (for Facebook/Instagram) and LinkedIn's native publishing tools is essential for managing content scheduling and execution.
• Content Management Systems (CMS): Familiarity with CMS tools is a plus, with specific mention of MS Dynamics, Aprimo, and SiteCore as examples of systems the company may utilize for website content management.
• Project Management Software: Experience with Wrike is specifically mentioned for maintaining the content calendar, indicating its importance for workflow and task organization.

Analytics & Reporting:

• Social Media Channel Insights: Ability to leverage native analytics provided by Facebook, Instagram, and LinkedIn to track content performance.
• Google Analytics: Knowledge of Google Analytics for monitoring website traffic, user behavior, and content effectiveness on the company website.
• Social Listening Tools: Familiarity with tools that monitor brand mentions, industry trends, and competitor activity on social media to identify content opportunities and gaps.

CRM & Automation:

• CRM (Potential): While not explicitly stated, familiarity with CRM systems (like MS Dynamics mentioned under CMS) is often beneficial in marketing roles for understanding customer data and segmentation for targeted content delivery.
• Email Marketing Platforms: Experience designing and executing email campaigns using email marketing software (e.g., Mailchimp, HubSpot, or internal systems) is implied by the responsibility to design email campaigns and newsletters.

📝 Enhancement Note: The core technology stack revolves around social media management, content creation/design tools (Adobe Creative Suite), project management (Wrike), and analytics platforms (Google Analytics, social insights). Candidates with experience in these areas, especially with a focus on B2B marketing, will be well-positioned.

👥 Team Culture & Values

Operations Values:

• Efficiency & Process: The mention of Wrike and the focus on content calendar maintenance suggests a value placed on efficient workflows and organized processes for managing content production.
• Data-Driven Decision Making: The requirement to analyze content performance and collaborate with a digital marketing analyst highlights a commitment to using data to inform content strategy and optimize campaign effectiveness.
• Collaboration & Teamwork: The role operates within a marketing organization and requires collaboration with subject matter experts, indicating a value for teamwork and cross-functional cooperation.
• Customer Focus: Content is developed based on audience personas, underscoring a commitment to understanding and serving the needs of the construction professional customer base.
• Innovation & Curiosity: As a company that describes itself as "one of the world’s oldest startups," there's an inherent value placed on curiosity, seeking new opportunities, and stepping out of comfort zones, which can apply to content experimentation.

Collaboration Style:

• Cross-functional Integration: The Content Designer is expected to work with SMEs to gather information and with digital marketing analysts for performance data, emphasizing the need for effective cross-functional integration and communication.
• Feedback Exchange: The nature of content creation and design implies a collaborative environment where feedback is exchanged to refine content and ensure it meets brand standards and marketing objectives.
• Knowledge Sharing: Sharing insights from social listening and content performance analysis with the broader marketing team would be a key aspect of collaboration, contributing to collective learning and strategy refinement.

📝 Enhancement Note: The company culture appears to blend a strong work ethic with a supportive and collaborative environment. The emphasis on data, process, and customer focus, combined with an innovative spirit, creates a dynamic workplace for marketing professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Analytical Tasks: The role requires a blend of creative content generation and analytical reporting, which can be challenging to balance effectively.
• Keeping Pace with Digital Trends: The social media and digital marketing landscape evolves rapidly, requiring continuous learning to stay current with platform changes and best practices.
• Sourcing and Synthesizing Information: Extracting and transforming raw information from various subject matter experts into engaging and accurate content requires strong communication and synthesis skills.
• Meeting Tight Deadlines: The mention of daily, weekly, monthly, and annual deadlines indicates a fast-paced environment where time management and prioritization are critical.

Learning & Development Opportunities:

• Digital Marketing Skills: Opportunity to deepen expertise in social media marketing, content analytics, SEO basics, and email marketing through hands-on experience and collaboration with specialists.
• Adobe Creative Suite Mastery: Further development and refinement of skills in InDesign, Illustrator, and Photoshop for advanced content design.
• Industry Knowledge: Gaining in-depth knowledge of the light construction industry, its trends, and its customers, which can be valuable for specialized marketing roles.
• Project Management Proficiency: Enhancing skills in project management tools like Wrike for workflow optimization and campaign execution.

📝 Enhancement Note: The challenges presented are typical for a content-focused role in a dynamic marketing environment. The growth opportunities are substantial, offering a clear path for skill development and career advancement within the marketing and operations functions of a reputable industrial company.

💡 Interview Preparation

Strategy Questions:

• Content Strategy & Methodology: "How would you approach developing a content strategy for a new product launch in the construction industry, considering different audience personas?" "Describe your process for creating a social media content calendar for a month." "How do you ensure content is consistent with brand guidelines and messaging?"
• Collaboration & Stakeholder Management: "Describe a time you had to work with a subject matter expert who was difficult to get information from. How did you manage that relationship to get the content you needed?" "How do you collaborate with digital marketing analysts to measure content performance and make recommendations?"
• Problem-Solving: "What would you do if you discovered a significant amount of outdated content on the company website?" "How do you prioritize tasks when faced with multiple urgent content requests and deadlines?"

Company & Culture Questions:

• "What interests you about Husqvarna Construction and this specific role?" "How do you see your skills aligning with our company values?" "What are your thoughts on our current social media presence, and what improvements would you suggest?"
• "How do you approach feedback on your creative work?" "Describe your ideal team environment for a marketing role."

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: the objective, your process, the tools used, and the outcome (ideally with metrics).
• Showcase Process: Be ready to walk through your thought process for creating a piece of content, from understanding the brief to final execution.
• Demonstrate Tool Proficiency: Be prepared to talk about your experience with Adobe Creative Suite, social media tools, and any CMS or analytics platforms.
• Tailor to Husqvarna: If possible, show how your skills and approach align with the needs of a B2B industrial company like Husqvarna Construction.

📝 Enhancement Note: Candidates should prepare specific examples from their experience that demonstrate their content creation, social media management, design skills, and analytical capabilities. Practicing the presentation of their portfolio, focusing on clear communication of impact and process, will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link on the Husqvarna Group careers site.
• Portfolio Customization: Prepare a portfolio that specifically highlights your best work in content writing, social media content design, and email campaign examples. Tailor your selection to showcase experience relevant to B2B industrial markets if possible. Ensure it includes samples demonstrating your ability to use Adobe Creative Suite.
• Resume Optimization: Update your resume to emphasize achievements and responsibilities related to content creation, social media management, editing, design, and analytics reporting. Use keywords from the job description naturally, such as "content strategy," "social media execution," "email marketing," and "Adobe Creative Suite."
• Interview Preparation: Practice articulating your experience with specific examples for common interview questions related to content strategy, social media management, and problem-solving. Be ready to discuss your process for content creation and performance analysis. Rehearse presenting your portfolio, focusing on the impact and process behind your work.
• Company Research: Thoroughly research Husqvarna Construction, its products, its target audience, and its current marketing efforts (especially on social media and its website). Understand the company's stated values and culture to articulate how you would be a good fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.