BRANDING AND DESIGN MANAGER

📍 Job Overview

Job Title: Branding and Design Manager

Company: City Of Douglasville

Location: Douglasville, GA, US

Job Type: Full Time

Category: Marketing & Communications Operations / Creative Services

Date Posted: 2026-04-10T21:08:00

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the development and execution of comprehensive branding strategies to cultivate a positive and cohesive visual identity for the City of Douglasville across all communication platforms.

• Produce high-quality, impactful graphic design content for diverse media, including print, digital, and social channels, ensuring strict adherence to established brand guidelines and asset management protocols.

• Provide critical design support and content development for various city departments, enhancing public information campaigns and ensuring clear, accessible communication.

• Manage multiple design projects simultaneously from conception to completion, coordinating with internal teams and external vendors to ensure timely delivery within budget constraints.

📝 Enhancement Note: This role is positioned within a municipal government setting, implying a need for strong public-facing communication skills, adherence to public sector standards, and a focus on community engagement alongside traditional branding and design responsibilities. The "Operations" aspect is primarily centered around the operational execution of branding and design initiatives, ensuring consistency and efficiency in visual communications.

📈 Primary Responsibilities

• Develop and implement comprehensive branding strategies to promote a positive and cohesive image of the City of Douglasville.

• Ensure all city communications and materials adhere to established brand guidelines, managing the city's brand assets, including logos, fonts, and color schemes.

• Create high-quality visual content for various media, including print, digital, and social media platforms, designing marketing materials such as brochures, flyers, posters, banners, and advertisements.

• Produce compelling graphics for city events, campaigns, and official announcements, collaborating with various city departments to provide design support for their communication needs.

• Support departmental communications through design and content development, refining or creating clear, concise messaging, and ensuring information is accessible and easily understood by the public.

• Assist in the creation of presentations, reports, and other visual aids for city officials, working closely with the Community Relations Director to develop and implement public information campaigns.

• Maintain and update the city's website with current and engaging visual content, and create and manage content for social media channels to enhance public engagement and awareness.

• Develop multimedia content, including videos and animations, to support city initiatives and participate in community events to promote the city's brand and gather public feedback.

• Oversee multiple design projects simultaneously, ensuring timely completion and adherence to budget constraints, and coordinate with external vendors and contractors as needed for printing and production services.

• Conduct workshops or training sessions on branding and design for city staff and community partners, and perform other related duties as required.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and tactical graphic design execution. The emphasis on "Communication Support" and "Community Engagement" indicates a need for an operations professional who can translate brand strategy into actionable communication assets that resonate with the public and support departmental objectives.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design, Marketing, Communications, or a related field.

Experience: Three to five (3-5) years of experience in graphic design and brand management. Experience working in a government or public sector environment is preferred.

Required Skills:

• Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Strong understanding of branding principles and visual communication strategies.

• Excellent project management and organizational skills, with a focus on workflow efficiency.

• Ability to work collaboratively with diverse teams and stakeholders across city departments.

• Strong written and verbal communication skills for clear messaging and stakeholder engagement.

• Ability to manage multiple design projects simultaneously, demonstrating effective time management and problem-solving techniques.

• Ability to establish and maintain effective relationships with those contacted in the course of work.

• Ability to exercise judgment in the release of information, particularly in public-facing communications.

Preferred Skills:

• Knowledge of web design principles and best practices for user experience.

• Experience in social media content creation and platform management.

• Familiarity with multimedia content development, including video and animation production.

• Experience in public sector or government communications.

• Ability to operate presentation equipment and related technology.

• Ability to operate remote vehicles and equipment (potentially for site visits or event support).

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills, strategic branding knowledge, and robust project management capabilities. The preference for public sector experience suggests an understanding of municipal communication needs and a commitment to public service. The inclusion of "Ability to operate remote vehicles and equipment" is unusual for a design role and may indicate a need for field support at events or for specific city infrastructure branding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of graphic design projects, with a strong emphasis on brand development, campaign materials, and multi-platform content creation.

• Demonstrated ability to manage and maintain brand assets, including logos, color palettes, and typography, with examples of consistent application across various media.

• Case studies illustrating the process of developing and implementing branding strategies, highlighting the impact on public perception or engagement.

Process Documentation:

• Examples of workflow processes for managing design requests from city departments, from initial brief to final asset delivery.

• Documentation showcasing how brand guidelines were developed, implemented, and enforced across diverse projects.

• Evidence of process optimization for content creation and dissemination, particularly for digital and social media platforms.

📝 Enhancement Note: For a Branding and Design Manager role, especially in a public sector context, the portfolio should not only display aesthetic quality but also demonstrate strategic thinking, process management, and the ability to translate brand objectives into tangible communication assets that serve operational and public information goals.

💵 Compensation & Benefits

Salary Range: $31.83 per hour. This annualizes to approximately $66,208 for a standard 40-hour work week.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Participation in the Georgia Municipal Employees Benefit System (GMEBS) retirement plan.

• Paid time off, including vacation days, sick leave, and holidays.

• Opportunities for professional development and training in design and branding.

• Potential for additional benefits specific to City of Douglasville employees, such as life insurance and disability coverage.

Working Hours: Standard full-time work schedule of 40 hours per week, typically Monday through Friday, with potential for occasional evening or weekend work to support city events or urgent communication needs.

📝 Enhancement Note: The provided salary is an hourly rate. The annual equivalent is calculated assuming a standard 40-hour work week for 52 weeks. Benefits information is based on typical offerings for municipal employees in Georgia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector. As a municipal entity, the City of Douglasville focuses on providing essential public services, fostering community development, and enhancing the quality of life for its residents through efficient and effective operations.

Company Size: The City of Douglasville is a mid-sized municipality, likely employing several hundred individuals across various departments, including public works, public safety, administration, and community services. This size suggests a structured but potentially agile environment where cross-departmental collaboration is key.

Founded: The City of Douglasville has a long history, implying established processes, a strong sense of community identity, and a commitment to long-term civic planning.

Team Structure:

• This role likely sits within the Community Relations or Communications department, working closely with the Community Relations Director.

• The team structure would involve collaboration with communications specialists, public information officers, and potentially administrative support staff.

Methodology:

• Data-driven decision-making for communication strategy, utilizing public feedback and engagement metrics to inform design choices.

• A structured approach to project management, ensuring all branding and design initiatives align with city objectives and operational requirements.

• Emphasis on consistency and adherence to established brand guidelines to maintain a unified city image.

Company Website: https://www.douglasvillega.gov/

📝 Enhancement Note: The municipal context means the "culture" emphasizes public service, community betterment, and governmental efficiency. The role's operations are geared towards supporting these broader civic goals through visual communication.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level management position. The role requires a blend of creative expertise and operational execution, with responsibilities extending beyond individual design tasks to include strategy implementation, project oversight, and team coordination.

Reporting Structure: The Branding and Design Manager likely reports to the Community Relations Director or a similar senior-level communications lead. This position may also provide functional oversight or guidance to junior design staff or interns if they exist within the department.

Operations Impact: This role directly impacts the City's public image, citizen engagement, and the clarity of its communications. Effective branding and design operations can enhance public trust, improve the accessibility of information, and support the successful rollout of city initiatives and services, thereby contributing to the overall operational efficiency and public perception of the municipality.

Growth Opportunities:

• Advancement to a Director-level position within Communications or Marketing, or specialization in a specific area like digital strategy or public affairs.

• Development of leadership skills through managing projects, potentially supervising staff, and contributing to broader departmental strategy.

• Acquisition of specialized knowledge in public sector communications, crisis communications, and community outreach through hands-on experience and professional development.

📝 Enhancement Note: Growth in a municipal setting often involves deepening expertise within the public sector sphere, potentially moving into broader leadership roles within communications or administration, or becoming a subject matter expert in specialized areas like civic branding or public information campaigns.

🌐 Work Environment

Office Type: The role is primarily performed in a standard office environment within City Hall or a related municipal building. This environment is designed for administrative tasks, collaboration, and focused work.

Office Location(s): Douglasville, Georgia. The specific office location will be within the City of Douglasville's municipal facilities.

Workspace Context:

• The workspace will likely be equipped with standard office amenities, including a dedicated workstation with design software and hardware.

• Opportunities for collaboration will exist through meetings with city staff, department heads, and external partners, fostering a communicative and service-oriented atmosphere.

• Access to design software, printing facilities, and potentially multimedia creation tools will be available to support job functions.

Work Schedule: The typical work schedule is Monday-Friday, 40 hours per week. However, flexibility may be required to attend community events, public meetings, or respond to urgent communication needs that may occur outside of standard business hours.

📝 Enhancement Note: The work environment is characteristic of a public sector office setting, emphasizing structure, collaboration, and service delivery. Occasional off-site work for events or community outreach is expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for alignment with required qualifications, design proficiency, and relevant experience.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or present a portfolio walkthrough to assess their practical skills, creative thinking, and problem-solving abilities in a time-bound scenario.

• Interviews: Multiple rounds of interviews, potentially including HR, the hiring manager (Community Relations Director), and key stakeholders from other departments. These will assess technical skills, understanding of branding principles, project management capabilities, and cultural fit within the municipal environment.

• Final Evaluation: Assessment of overall suitability, including communication skills, strategic thinking, and alignment with the City's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your range in graphic design, brand management, and multi-channel communication, with a focus on public-facing materials if possible.

• Showcase Process: For key projects, clearly articulate the problem, your creative process, the tools used, and the resulting impact or outcome. Highlight how you adhered to or developed brand guidelines.

• Quantify Impact: Where possible, include metrics or examples of how your design work contributed to engagement, awareness, or successful event participation for previous employers.

• Tailor to Public Sector: If you have municipal or government experience, highlight it. If not, consider how your general experience translates to serving a public audience and governmental objectives.

Challenge Preparation:

• Be prepared to discuss your approach to developing a brand identity from scratch or refreshing an existing one.

• Practice articulating your design choices and the rationale behind them, especially in relation to strategic communication goals.

• Familiarize yourself with the City of Douglasville's current branding and communications to identify potential areas for enhancement and to demonstrate genuine interest.

📝 Enhancement Note: The interview process for a public sector role often involves structured assessments and a thorough review of how candidates can contribute to public service objectives. A strong portfolio that clearly maps design execution to operational impact is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (for vector graphics, logos), Photoshop (for image editing, digital graphics), and InDesign (for layout, print materials, publications).

• Content Management Systems (CMS): Familiarity with website content management systems (e.g., WordPress, Drupal, or proprietary city systems) for updating web content.

• Social Media Management Tools: Experience with platforms like Hootsuite, Buffer, or native social media tools for content scheduling and management.

Analytics & Reporting:

• Web Analytics: Basic understanding of Google Analytics or similar tools to track website traffic and content performance.

• Social Media Analytics: Ability to interpret platform-specific analytics to measure engagement and reach.

CRM & Automation:

• While not a typical CRM role, familiarity with project management or workflow tools that aid in managing design requests and approvals (e.g., Asana, Trello, or internal city systems) would be beneficial.

• Understanding of email marketing platforms for creating visually engaging newsletters or announcements.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Familiarity with web and social media platforms is crucial for digital content creation and dissemination, aligning with the operational aspects of modern communications.

👥 Team Culture & Values

Operations Values:

• Public Service: A commitment to serving the citizens of Douglasville through clear, accessible, and engaging communications.

• Integrity & Transparency: Upholding high ethical standards in all design and communication efforts, ensuring accuracy and clarity.

• Collaboration: Working effectively with diverse city departments and stakeholders to achieve common communication goals.

• Efficiency & Effectiveness: Optimizing design processes and resource utilization to deliver high-quality results that support city operations.

• Innovation: Seeking creative solutions to communicate city initiatives and engage the public effectively.

Collaboration Style:

• Cross-functional Integration: Actively engaging with department representatives to understand their communication needs and translate them into effective visual designs.

• Feedback-driven Improvement: Openness to constructive criticism and iterative design processes to refine materials and ensure they meet objectives.

• Knowledge Sharing: Contributing to a collaborative environment by sharing design best practices and insights with colleagues and city staff.

📝 Enhancement Note: The values are centered around public service and civic responsibility, requiring a designer who can effectively balance creative expression with the operational needs and public-facing mission of a municipal government.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Stakeholder Needs: Effectively managing design requests and brand consistency across multiple city departments, each with unique priorities and communication styles.

• Resource Constraints: Working within municipal budget limitations and potentially limited access to cutting-edge design technology or external resources.

• Public Scrutiny: Ensuring all communications are accurate, sensitive, and align with public perception and governmental standards.

• Adapting to Evolving Digital Landscapes: Staying current with social media trends, web design best practices, and multimedia technologies to maintain engaging digital presence.

Learning & Development Opportunities:

• Public Sector Communications Training: Opportunities to attend workshops or conferences focused on municipal marketing, public information, and crisis communications.

• Advanced Design Software & Techniques: Pursuing training in new features of Adobe Creative Suite or emerging multimedia tools.

• Project Management & Leadership Skills: Developing skills in managing complex projects, potentially leading design initiatives, and mentoring junior staff.

• Community Engagement Strategy: Gaining deeper insights into citizen communication and public relations through hands-on experience with city events and outreach programs.

📝 Enhancement Note: The challenges are typical for a municipal role, requiring adaptability and strong interpersonal skills. Growth opportunities are geared towards enhancing public sector communication expertise and leadership capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a comprehensive brand strategy for a new initiative or organization. How would you ensure consistency across all platforms for the City of Douglasville?"

• "How do you prioritize design requests when multiple departments have urgent needs? Walk us through your project management approach."

Company & Culture Questions:

• "What do you know about the City of Douglasville, and how do you see your role contributing to its mission and community engagement?"

• "How have you handled feedback or revisions from stakeholders who had differing opinions on a design? Provide an example."

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly articulate the objective, your role, the solution, and the tangible results or impact (e.g., increased engagement, clearer messaging, successful event promotion).

• Demonstrate Brand Stewardship: Show examples of how you've applied or developed brand guidelines, ensuring visual consistency and integrity.

• Highlight Versatility: Showcase a range of work across different media (print, digital, social, multimedia) to prove your adaptability.

• Explain Your Process: Be ready to walk through the problem-solving steps, design choices, and tools used for key projects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also strategic thinking, project management skills, and a clear understanding of how design serves the operational and public-facing objectives of a municipal government.

📌 Application Steps

To apply for this Branding and Design Manager position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Tailor your resume to highlight experience in graphic design, brand management, and project coordination, using keywords from the job description.

• Resume Optimization: Ensure your resume clearly outlines your years of experience and specific skills in Adobe Creative Suite and other relevant design software. Quantify achievements where possible (e.g., "Managed design for X campaigns," "Increased social media engagement by Y%").

• Portfolio Preparation: Curate a digital portfolio that showcases your best work, with clear descriptions of each project's objectives, your role, and the outcomes. Be ready to present this during an interview.

• Company Research: Thoroughly research the City of Douglasville's current branding, website, social media presence, and key initiatives to understand their communication landscape and identify areas where your skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.