Brand Visual Designer

📍 Job Overview

Job Title: Brand Visual Designer Company: Pennylane SAS Location: France (Remote) Job Type: FULL_TIME Category: Marketing Operations / Brand Design Date Posted: 2026-01-23 Experience Level: 2-5 years Remote Status: Fully Remote

🚀 Role Summary

• Drive visual strategy and execution for Product Marketing initiatives, creating impactful assets across various channels to support awareness and acquisition goals.
• Maintain and evolve brand consistency across all visual outputs, ensuring a cohesive brand experience for customers and prospects.
• Contribute to a data-driven design approach, iterating on creative based on performance metrics like CTR and CVR to optimize campaign effectiveness.
• Manage a multi-project pipeline with tight deadlines, demonstrating strong organizational and project management skills within a fast-paced environment.
• Collaborate effectively with cross-functional teams, including Product Marketing, Brand Design, and Content, to deliver high-performing visual solutions.

📝 Enhancement Note: This role sits at the intersection of Marketing Operations and Brand Design, focusing on the execution of visual assets that directly support Go-To-Market (GTM) campaigns and customer lifecycle marketing. The emphasis on "performance-driven creativity" and iteration based on data suggests a strong need for a designer who understands marketing funnel dynamics and can translate business objectives into visually compelling and effective assets.

📈 Primary Responsibilities

• Design and produce a wide range of visual assets for Go-To-Market (GTM) campaigns, including product visuals, presentation decks, and promotional materials.
• Create compelling visuals for CRM and Lifecycle Marketing efforts, such as newsletter graphics, email banners, and in-app notifications, to enhance engagement and conversion.
• Develop engaging hero and section visuals for landing pages and blog content, optimizing for web performance and user experience.
• Generate visual assets for events and sales enablement, including demo slide decks and print collateral, ensuring brand alignment and impact.
• Adapt visual concepts rapidly to ensure seamless integration across diverse formats, including website, paid social media, SEO content, and mobile/desktop applications.
• Uphold and enforce brand guidelines, including typography, grids, color palettes, iconography, and illustration styles, to maintain visual consistency and strengthen brand identity.
• Propose and implement testable creative variations, leveraging performance data (CTR, CVR, scroll depth) to inform design decisions and improve campaign effectiveness.
• Manage the end-to-end production pipeline for multiple projects concurrently, ensuring efficient prioritization, clear naming conventions, version control, and clean handoffs to relevant stakeholders.
• Collaborate effectively with cross-functional teams, product marketing managers, content creators, and external freelancers, providing and receiving structured feedback to drive design excellence.
• Contribute to the development and maintenance of the marketing design system, including managing Figma libraries, templates, and reusable visual components to ensure scalability and consistency.

📝 Enhancement Note: The responsibilities highlight a need for a versatile visual designer capable of producing assets for diverse marketing functions, from broad GTM campaigns to more targeted lifecycle communications. The emphasis on data-driven iteration and contribution to a design system indicates a role that requires not just creative execution but also a strategic understanding of how visuals impact marketing performance and brand scalability.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring 3-5 years of experience. Equivalent practical experience will also be considered.

Experience: 3 to 5 years of experience in Visual Design or Marketing Design, specifically within a B2B/B2C tech company, agency, or a fast-growing scale-up environment.

Required Skills:

• Proven expertise in visual asset creation for marketing initiatives.
• Strong proficiency in Figma for design and prototyping.
• Advanced skills in Adobe Creative Suite, particularly After Effects and Premiere Pro for motion graphics and video editing.
• Demonstrated ability to translate marketing briefs into creative, testable visual solutions that drive performance.
• Exceptional attention to detail, ensuring pixel-perfect execution and high-quality output.
• Proven ability to work autonomously, manage multiple projects, and meet tight deadlines.
• Strong understanding of brand guidelines and the ability to maintain visual consistency across all touchpoints.
• Experience in managing a multi-project production pipeline, including prioritization, versioning, and handoff processes.
• Excellent collaboration and communication skills, with the ability to give and receive constructive feedback.
• Proficiency in written English for cross-team collaboration and communication.

Preferred Skills:

• Knowledge of Lottie or Jitter for creating marketing micro-animations.
• Familiarity with growth marketing practices, including creative A/B testing, UTM parameters, and audience segmentation for creative variations.
• Product sensibility, with the ability to understand product features and benefits to communicate them effectively through visual design.
• Experience with German language and culture for potential collaboration or market relevance.

📝 Enhancement Note: The requirement for specific software like Figma and Adobe Suite (including motion graphics tools) points to a hands-on design role. The emphasis on "performance-driven creativity" and "product sensibility" suggests the ideal candidate will bridge the gap between creative aesthetics and marketing objectives, understanding how design choices impact conversion rates and user engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of visual and marketing design work, with a strong emphasis on B2B/B2C tech or scale-up contexts.
• High-quality examples of visual assets produced for GTM campaigns, including product visuals, ad creatives, and presentation materials.
• Demonstrations of work for CRM and lifecycle marketing, such as email templates, banners, and in-app visuals, highlighting engagement and conversion focus.
• Case studies or examples of web visuals for landing pages and blogs, illustrating understanding of web design best practices and user experience.
• Examples of visual design for events and sales enablement, such as demo slides or promotional print materials.
• Visuals that clearly demonstrate adherence to and application of brand guidelines, showcasing typography, color, and iconography consistency.

Process Documentation:

• Examples of how you've translated marketing briefs into visual concepts and executable designs.
• Evidence of iterating on designs based on performance data (e.g., A/B test results, CTR improvements).
• Documentation or examples of managing a multi-project workflow, including prioritization, versioning, and handoff.
• Contributions to or understanding of design systems, including examples of reusable components or templates.
• Collaboration examples that showcase how you've worked with cross-functional teams and incorporated feedback.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should be prepared to showcase not only aesthetic quality but also the strategic thinking behind their designs, demonstrating how their work has contributed to marketing objectives. Showing experience with design systems and data-informed iteration will be key differentiators.

💵 Compensation & Benefits

Salary Range: For a Brand Visual Designer with 2-5 years of experience in France, the estimated salary range is typically between €40,000 and €55,000 annually, depending on specific experience, skills, and location within France. This estimate is based on industry benchmarks for similar roles in the French tech market, considering the company's stage and funding.

Benefits:

• 25 paid vacation days annually.
• Competitive compensation package.
• Company shares, providing an opportunity to participate in the company's success.
• Home office budget to enhance your workspace setup.
• Monthly allowance to work from a coworking space.
• Access to 8000 fitness spaces and over 300 wellness activities through the Gymlib partner.
• Access to Busuu for English or French language learning.
• Provision of the latest Apple equipment.
• Option to work remotely from your country of residence in Europe, provided it's within a maximum two-hour time difference from CET.
• Regular company events, including Tech Days (quarterly for remote employees) and an annual company seminar, to foster cohesion.
• For employees based in France: French contract with 6-12 RTT days, lunch credits (Swile), Alan Blue healthcare cover, and regular local events.

Working Hours: 40 hours per week, with a strong emphasis on remote-friendly culture and flexibility, allowing for work from various European locations within a specified time difference.

📝 Enhancement Note: The salary range is an estimation for the French market. The company explicitly mentions working to extend French-based benefits to international employees, indicating a commitment to equitable employee experience. The hybrid benefit structure (home office budget, coworking allowance) supports the remote work model effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / SaaS (Software as a Service) providing financial operating system solutions for SMEs and Accounting Firms. Company Size: Growing rapidly, currently around 1000 employees, indicating a dynamic scale-up environment with evolving processes and opportunities. Founded: 5 years ago, suggesting a relatively young company with a strong startup culture, innovation focus, and potential for significant growth and impact.

Team Structure:

• The Brand Design team likely works closely with Product Marketing, Content, and potentially Product Management.
• Collaboration is emphasized across departments and with remote employees.
• The company fosters a culture of trust, proactivity, and autonomy.

Methodology:

• Data-driven decision-making, with a focus on performance metrics (CTR, CVR) influencing design choices.
• Agile and iterative design processes, with an emphasis on testing and optimization.
• Contribution to and adherence to design systems for scalability and consistency.
• Strong focus on engineering principles, suggesting a culture that values technical excellence and well-defined processes.

Company Website: https://www.pennylane.com/

📝 Enhancement Note: Pennylane presents itself as a high-growth, well-funded fintech company with a strong emphasis on its engineering principles and a remote-first culture. The company's rapid growth and significant funding suggest a fast-paced, innovative environment where employees can have a tangible impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Visual Designer, requiring 3-5 years of experience. It offers a significant opportunity to contribute directly to Go-To-Market strategies and brand development within a rapidly scaling tech company. The role is hands-on with a focus on execution but also includes elements of strategic contribution through performance-driven design and design system development.

Reporting Structure: The designer will likely report to a Marketing Design Lead or Head of Marketing, working closely with Product Marketing Managers and Brand Designers. The emphasis on autonomy suggests a degree of independence in managing tasks and projects.

Operations Impact: The Brand Visual Designer's work directly influences customer perception, campaign effectiveness, and conversion rates. By creating cohesive and high-performing visual assets, they play a crucial role in driving brand awareness, customer acquisition, and overall business growth. Their contribution to the design system also impacts the efficiency and consistency of future marketing efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance marketing design, motion graphics, and design system management.
• Leadership Potential: With proven success, could potentially move into a Senior Visual Designer role, leading specific design initiatives or mentoring junior designers.
• Cross-functional Exposure: Gain valuable experience working across various marketing functions (GTM, CRM, Content, Web) and understanding their unique visual needs.
• Industry Expertise: Develop a strong understanding of the fintech and SaaS landscape, particularly for SMEs and accounting firms.

📝 Enhancement Note: While the title is "Brand Visual Designer," the responsibilities clearly link it to "Marketing Operations" by emphasizing performance metrics, campaign effectiveness, and GTM initiatives. Growth opportunities are tied to deepening specialized design skills and contributing to scalable design infrastructure.

🌐 Work Environment

Office Type: This is a fully remote position, with the company actively supporting remote work across Europe. While there might be physical offices or hubs for certain teams or events, the primary work environment is virtual.

Office Location(s): Employees can work remotely from their country of residence in Europe, provided it's within a maximum two-hour time difference from the CET time zone. This offers significant flexibility for operations professionals.

Workspace Context:

• The company provides a home office budget and a monthly allowance for coworking spaces, enabling employees to create an optimal and flexible work setup.
• The latest Apple equipment is provided, ensuring access to high-quality tools.
• The remote-friendly culture is supported by regular virtual events (Tech Days) and in-person company seminars to foster connection and cohesion.

Work Schedule: Standard full-time working hours (40 hours/week) are expected, but the remote nature and European time zone flexibility allow for adaptable scheduling within operational needs. The emphasis on autonomy means employees are trusted to manage their time effectively to meet deadlines and collaborate across time zones.

📝 Enhancement Note: The company's commitment to a remote-first culture and support for employees across Europe is a significant aspect of the work environment. The provision of budgets for home office and coworking spaces, along with regular virtual and in-person gatherings, aims to mitigate the challenges of remote work and foster a strong sense of community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's requirements.
• Portfolio Presentation & Technical Interview: You will likely be asked to present your portfolio, detailing specific projects, your creative process, and how your designs have driven marketing results. This will also include technical questions about Figma, Adobe Suite, and design principles.
• Cross-functional Interviews: Discussions with Product Marketing Managers and potentially other team members to assess collaboration skills, understanding of marketing briefs, and ability to work within a fast-paced, remote environment.
• Hiring Manager Interview: A final interview to discuss overall fit, career aspirations, and cultural alignment with Pennylane's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in visual marketing design for tech/SaaS, GTM campaigns, and performance-driven creativity.
• Tell a Story: For each project, clearly articulate the brief, your design process, the tools used, the challenges faced, your solutions, and the measurable impact (e.g., improved CTR, conversion rates, brand consistency).
• Highlight Data Influence: Showcase examples where your design choices were informed by data or led to data-backed improvements.
• Showcase Versatility: Include examples across different formats (web, social, email, presentations) and styles.
• Demonstrate Brand Adherence: Include work that clearly shows your ability to apply and maintain brand guidelines.
• Motion Graphics: If you have motion design examples (After Effects, Lottie, Jitter), include them, especially if relevant to campaign assets.

Challenge Preparation:

• Be prepared for a design challenge or a deep dive into a specific portfolio project.
• Practice articulating your design rationale clearly and concisely.
• Understand Pennylane's brand and its target audience (SMEs, accounting firms).
• Be ready to discuss how you would approach designing assets for a specific campaign or marketing objective.
• Prepare questions about the team, the company's design process, and growth opportunities.

📝 Enhancement Note: The emphasis on portfolio presentation and data-driven results is paramount. Candidates should prepare to not just show what they've designed but why and how it performed, linking their creative output directly to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Proficiency in creating and managing design systems within Figma is highly valued.
• Adobe Creative Suite:
  • After Effects: For creating engaging motion graphics, animations, and video assets for campaigns and digital content.
  • Premiere Pro: For video editing and production of marketing-related video content.
  • Photoshop/Illustrator: Standard tools for image editing, vector graphics, and asset creation.

Analytics & Reporting:

• While not directly a designer tool, understanding and referencing performance metrics (CTR, CVR, scroll depth) implies familiarity with analytics platforms used by marketing teams (e.g., Google Analytics, Amplitude, or internal dashboards).
• Ability to interpret data to inform design iterations.

CRM & Automation:

• Familiarity with how visual assets are implemented within CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot) and email marketing automation tools (e.g., Mailchimp, Sendgrid) is beneficial for understanding asset requirements.
• Experience with creating assets for in-app banners and notifications that integrate with product/platform features.

Other Potential Tools (Nice-to-have):

• Lottie/Jitter: For creating lighter-weight web animations.
• Project Management Tools: Such as Asana, Trello, Jira, or similar, for managing the production pipeline.

📝 Enhancement Note: The core technical requirements are Figma and Adobe Suite, with a strong emphasis on motion graphics. Understanding how design assets are used in marketing channels and potentially within CRM/automation platforms will be advantageous.

👥 Team Culture & Values

Operations Values:

• Trust, Proactivity, Autonomy: These are explicitly stated core values, suggesting a work environment where employees are empowered to take initiative and manage their responsibilities independently.
• Impact-Driven: The focus on performance metrics and contributing to business growth indicates a value placed on tangible results.
• Collaboration: Strong emphasis on working hand-in-hand with cross-functional teams and freelancers, fostering a team-oriented approach.
• Quality & Rigor: High standards for design execution, attention to detail, and process management.
• Continuous Improvement: Encouragement to propose testable variations and iterate based on data, reflecting a growth mindset.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Product Marketing, Brand Design, and Content teams, necessitating clear communication and shared understanding of objectives.
• Feedback Culture: Willingness and ability to give and receive structured feedback are essential for design iteration and team development.
• Remote-First Communication: Proficiency in asynchronous communication and using collaboration tools effectively to bridge geographical distances.
• Shared Ownership: Contributing to design systems and marketing efforts implies a sense of shared responsibility for brand consistency and campaign success.

📝 Enhancement Note: Pennylane's culture appears to be built on a foundation of empowerment, collaboration, and a drive for results. For a remote designer, understanding and embracing these values will be key to successful integration and contribution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: In a fast-paced scale-up, maintaining high design quality while meeting tight deadlines for multiple projects can be challenging.
• Remote Collaboration: Effectively collaborating and maintaining strong working relationships with a distributed team requires proactive communication and effective use of digital tools.
• Data Interpretation: Translating performance data into actionable design insights and creative variations requires analytical thinking alongside creative skills.
• Evolving Brand Landscape: As the company grows and potentially expands into new markets, adapting and evolving visual assets to meet new strategic needs can be demanding.
• Managing Stakeholder Feedback: Navigating diverse feedback from multiple stakeholders while maintaining design integrity and brand consistency.

Learning & Development Opportunities:

• Mastering Design Systems: Deepen expertise in building and maintaining scalable design systems, a valuable skill in the tech industry.
• Performance Marketing Design: Hone skills in designing for conversion and A/B testing, becoming proficient in data-informed creative strategies.
• Motion Graphics Expertise: Expand capabilities in animation and micro-interactions, enhancing the impact of digital assets.
• Fintech Industry Insight: Gain specialized knowledge of the financial technology sector and its unique design challenges and opportunities.
• Cross-Functional Acumen: Develop a broader understanding of marketing strategy, product development, and business operations through close collaboration.

📝 Enhancement Note: The challenges are typical of a high-growth tech environment, particularly for a remote role. The growth opportunities are geared towards specialization in high-demand areas of design and marketing, offering a clear path for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design an asset for a campaign with a very tight deadline. How did you prioritize and ensure quality?" (Assesses time management, prioritization, and quality control under pressure).
• "How do you approach translating a marketing brief into visual concepts, especially when the objectives are focused on performance metrics like CTR or CVR?" (Evaluates strategic thinking, creativity, and data-driven design).
• "Walk us through a project in your portfolio where you had to collaborate closely with a cross-functional team or stakeholders with differing opinions. How did you manage the feedback and reach a successful outcome?" (Tests collaboration, communication, and stakeholder management skills).
• "How do you ensure visual consistency across a variety of marketing channels and assets, especially when working remotely?" (Assesses understanding of brand guidelines, design systems, and remote collaboration).

Company & Culture Questions:

• "Based on what you know about Pennylane, what do you think are the biggest design challenges we face in our marketing efforts?" (Shows research and strategic thinking about the company's needs).
• "How do you align your work with company values like proactivity and autonomy, especially in a remote setting?" (Assesses cultural fit and understanding of remote work dynamics).
• "Our engineering principles emphasize clarity and efficiency. How do you see your design philosophy aligning with these principles?" (Connects design to core company ethos).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, outline: Problem/Brief -> Your Role -> Process/Solution -> Tools Used -> Results/Impact -> Key Takeaways.
• Quantify Impact: Wherever possible, use data (e.g., "% increase in CTR," "X% improvement in conversion rate") to demonstrate the effectiveness of your designs.
• Highlight Process: Explain why you made certain design choices. Discuss your iteration process and how you incorporated feedback or data.
• Showcase Versatility: Present a range of work covering different channels and styles, demonstrating your adaptability.
• Be Prepared for Technical Deep Dives: Be ready to discuss your workflow in Figma and Adobe Suite, including specific techniques or features you utilized.
• Enthusiasm for Pennylane: Express genuine interest in the company's mission and how your skills can contribute to their success.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, data-driven execution, and strong collaboration capabilities, all within the context of a remote, high-growth tech environment.

📌 Application Steps

To apply for this Brand Visual Designer position:

• Submit your application through the provided link on Ashby. Ensure your resume and portfolio are up-to-date and tailored to the requirements.
• Portfolio Customization: Select and organize your best work, focusing on visual marketing design for tech/SaaS, GTM campaigns, and performance-driven creativity. Prepare concise case studies for key projects, highlighting the brief, your process, tools, and measurable results.
• Resume Optimization: Highlight your experience with Figma, Adobe Suite (especially After Effects/Premiere Pro), performance-driven design, and remote collaboration. Use keywords from the job description to ensure ATS compatibility. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design rationale, preparing examples for behavioral questions, and researching Pennylane's brand, products, and company culture. Rehearse your portfolio presentation to be clear, concise, and engaging.
• Company Research: Familiarize yourself with Pennylane's mission, target audience (SMEs, accounting firms), recent funding rounds, and engineering principles. Understand their product and market positioning to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.